Company Name: ______________________________________________________

Respondent’s Name: ___________________________________________________

Department: _________________________________________________________
Position: ____________________________________________________________

1. What social media platform does your business use?

 Facebook
 Instagram
 Twitter
 YouTube
 LinkedIn
 Google+
 Snapchat
 Other (Please specify): ____________________________

2. How long have you been using social media for business purpose?
 Less than a month
 Less than a year
 1-2 years
 5 years
 More than 5 years

3. What type of content on social media do you use to promote your products and/or services?
 Videos (Vlogging)
 Written articles (Blogging)
 Images
 Forum
 Promotions
 Surveys/Quizzes/Polls
 Other (Please specify): ___________________________

4. How often do you share content on social media?

 Several times each day
 Once per day
 Once per week
 Monthly
 Seldom
 Never

5. What metrics does your company use to track the effectivity of social media marketing?
 Customer Reviews
 Increase or decrease on revenue and sales
 Increase on followers/audience
 Website clicks
 Engagement of followers (likes, shares, comments etc.)
 None
 Other (Please Specify): __________________________________
6. What have been the positive outcome of using social media as an advertisement platform?
 Increase in revenue and sales
 Increased brand reputation
 Positive reviews
 Better communication with the customers
 Source of ideas for future promotions
 Increased productivity
 None
 Other (Please specify): __________________________________

7. What are the biggest challenges or difficulties you have experienced with social media marketing?
 Not enough human/financial resources
 Building followers/influencers
 Tracking results
 Keeping up with the changing features (update)
 Keeping up with the fast advancement of technologies
 Maintenance of the channel
 Negative reviews
 Plagiarism
 None
 Others (Please specify):__________________________________

8. How did you overcome these challenges?

9. What other marketing platforms have your company used or is currently using aside from social media?
 Flyers and Tarpaulins
 Newspaper ads
 Commercials
 Endorsement
 Personal Selling
 Sponsorship
 Others (Please specify)
10. Why do you still use this/these marketing platform/s instead of just focusing on social media?

11. Why did you decide to use social media as a mean of advertisement?

12. Do you see your company using social media as a marketing platform in the future?
 Yes
 No
Why? Please explain your answer briefly:

_____________________________________

SIGNATURE OF RESPONDENT