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PROFILE
Successful global marketer with extensive business leadership and commercial experience including Sales and
General Management across developed and emerging economies. Extensive multinational FMCG experience
including food and OTC medicine sectors, in global strategic and market activation roles.

Proven track record of growth driven out of strategic planning and market analytics, communications strategy
(off-line and digital) and ad development, web and content development, product innovation and in-market
activation. Expertise in acquisition and divestment projects.

Experienced leader of high performance marketing and sales teams, utilising a coaching and mentoring style.
Highly developed influencing and negotiation skills with a track record of successful global brand leadership,
project and change management.

PROFESSIONAL EXPERIENCE

Williamstown Consumer Healthcare 1994 – Present

Vice President, Marketing, Asia Pacific 2011 - present
Responsible for category led consumption growth across the region through development and implementation of
category and brand specific marketing programs – annual net sales £1.2 bill.
 Owner of innovation sales growth across the region with a focus on emerging and
aging consumers – measured by sales and 3 year innovation rations
 Member of the region leadership team reporting to Regional Director with 4 direct
reports and 5 dotted line reports
 Responsible for marketing talent and capability development (including digital
marketing).

Achievements:
 Achieved sales growth in excess of 10% vs PY and ahead of market in 2011 and
2012
 Consumption growth ahead of market in AA and BB categories.
 Sales growth 9% in 2014 despite significant supply issues and achieved innovation
sales ratio of 12% in 2013 and 18% in 2014
 Developed and implemented 5 year strategic growth and geographic prioritisation
plan for region, designed to optimise growth and resource allocation
 Aligned resources behind global strategy and pipeline development
 Successfully launched first global OTC product (Peru)
 Initiated web portal in Nordic regions ahead of regional rollout
 Achieved above plan digital marketing spends and activation across region
 Introduced econometric capability to the region and worked with markets to
optimise spend and pricing for major brands

Vice President, Global Futures Group 2006 - 2011

Responsible for development and implementation of the global XX brand – annual net sales £45 mill, strategy
and activation plan including consumer and expert brand communications, packaging and innovation pipeline.
Member of the global brand leadership team for specific category and brand.

Achievements:

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  Achieved net sales growth from 2006 – 2010 of +10% and global category growth
approx. 3% across the same period
 Developed and implemented a global brand re-launch strategy that included an
evolution of the brand positioning and vision, connections platform and global packaging graphic
 Re-directed the global product and claim innovation programme into major
strategic innovation platforms
 Successfully built a US based global brand team following the transfer of the UK
based team from Berlin to NYC
 Initiated and assumed global leadership of strategy to build an emerging consumer
class business with focus on Asia

Commercial Director, International Region 2003 - 2006

Led the marketing and sales functions across the international region including Asia, South & Central America,
India, ANZ, Middle East and Africa. Reporting to the Regional President and a member of the regional Executive
team, responsible for driving the quality of marketing and innovation activity in the above markets.

Achievements:
 Improved market new product launch capability and success through the
introduction of a launch excellence programme, subsequently adopted for global use and including
innovation rates and quality established as key measures within the regional team
 Drove improvements in commercial planning and forecasting processes across the
region
 Established the first region Sales Director team for the development and rapid
dissemination of sales related best practice, including the development and rollout of six core sales
training modules
 Developed a training program to drive improvement of the region’s media planning
capability

Marketing Director, Australia 2001 – 2003

Responsible for developing and implementing marketing strategies for the Consumer Healthcare portfolio of
brands including XX. Member of the Consumer Health ANZ Management Team.

Achievements:
 Drove recovery in XX business following Australia-wide recall and managed the
development of an advertising program for product to combat the “Australia Made” challenge from
competitor recovering share from a low of 40% value share to an average of 46% in less than 12
months
 Developed advertising platform to reflect the new brand positioning with brand
value share increasing 4 pts in 6 months as a result
 Re-launched the Oral Care business including the launch of new product and
positioning, increasing value market share from 15.4% to 19.0%
 Refocused business attention toward advertising quality and oversaw a significant
and measured improvement in persuasive advertising copy
 Achieved overall OPEX savings of 9% from 2002 to 2003.

Company Name, New Zealand

1999 - 2001
General Manager, Consumer
Responsible for managing the Consumer business in New Zealand and delivering the annual budgeted sales
and profit.

Achievements:
 Achieved 2000 sales budget and 4exceeded trading profit budget by 10%

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  Key NZ representative on a project team to reduce cost base of the business while
creating a structure for ongoing sales growth.
 Implemented structural changes to the business and an improved shared service
plan with Singapore
 Negotiated new trading terms with major grocery retailer and successfully avoided
shift to direct distribution
 Successfully negotiated analgesics contracts with Government drug purchasing
utility with annual sales of $5m
 Ensured a collaborative relationship with management team during merger and
ensured the Consumer Division’s business needs and vison were managed. Partnered with Executive
to establish XX in New York.

PRIOR ROLES
XX Pharmaceuticals - Sales and Marketing Director, Consumer
YY Australia - Category Director, Oral Care and Product Development Manager
AA Australia Ltd - Brand Manager and Product Specialist

EDUCATION AND TRAINING

Bachelor of Business – NSW Institute of Technology, Australia
Marketing Leadership and Sales Leadership Program Leader for Australia
Design Thinking and Innovation Programme – Stanford University, USA
Coaching Master Programme – PWU
PSS 3 Selling Skills, Rogen Presentation and Negotiation Courses

LANGUAGES
English, Cantonese, Russian, Spanish

REFEREES
Available on request

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