The document discusses the stages of the product development process and the responsibilities of marketing. It covers unit 1 which focuses on the product development process and stages of development as well as the role of marketing in the process.
The document discusses the stages of the product development process and the responsibilities of marketing. It covers unit 1 which focuses on the product development process and stages of development as well as the role of marketing in the process.
The document discusses the stages of the product development process and the responsibilities of marketing. It covers unit 1 which focuses on the product development process and stages of development as well as the role of marketing in the process.