Retailing in India PDF

RETAILING IN INDIA
Euromonitor International
January 2018
RETAILING IN INDIA Passport I
LIST OF CONTENTS AND TABLES

Executive Summary ..................................................................................................................... 1
A Seamless Shopping Experience Is the Leading Driver of Growth in Retailing ...................... 1
Technology Becomes An Intrinsic Part of Retailing in 2017 ..................................................... 1
Convenience Emerges As the Strongest Parameter When Choosing A Retail Channel .......... 1
Second- and Third-tier Cities Become the New Target for Expansion for Modern Retailers .... 2
Private Label Becomes A Major Source of Income for Retailers .............................................. 2
Operating Environment................................................................................................................. 2
Informal Retailing ...................................................................................................................... 2
Opening Hours.......................................................................................................................... 3
Summary 1 Standard Opening Hours by Channel Type 2017 ......................................... 3
Physical Retail Landscape ........................................................................................................ 4
Cash and Carry......................................................................................................................... 4
Seasonality ............................................................................................................................... 5
Payments and Delivery ............................................................................................................. 5
Emerging Business Models ...................................................................................................... 6
Market Data .................................................................................................................................. 6
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017 ............. 6
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth
2012-2017 .................................................................................................... 6
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017 ..................... 6
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-
2017 ............................................................................................................. 7
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017 ....................... 7
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017 ........ 7
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017 ........................ 8
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017 ....... 8
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017 ....... 8
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth
2012-2017 .................................................................................................... 8
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017 ........................... 9
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017 ........... 9
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017 ............................ 10
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017 ............. 10
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space
2012-2017 .................................................................................................. 10
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: %
Growth 2012-2017 ..................................................................................... 11
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017 ............... 11
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-
2017 ........................................................................................................... 11
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017 ................. 11
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-
2017 ........................................................................................................... 12
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017 ........ 12
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth
2012-2017 .................................................................................................. 12
© Euromonitor International
RETAILING IN INDIA Passport II
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017............................. 13

Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017 ............ 13
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017 ............................... 13
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017 ................ 13
Table 27 Retailing GBO Company Shares: % Value 2013-2017 .............................. 14
Table 28 Retailing GBN Brand Shares: % Value 2014-2017 .................................... 14
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017 .......... 15
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017 ................ 15
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017................... 16
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017 ............. 16
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017 ................... 17
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017 ................ 18
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017 ...................... 18
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017 ......................... 18
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017 ............... 19
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017 ...... 19
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017 ............ 20
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017 .............. 20
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-
2017 ........................................................................................................... 21
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017.................... 22
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017.......................... 22
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017 ............................ 23
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017 .................. 23
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value
2017-2022 .................................................................................................. 24
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value
Growth 2017-2022 ..................................................................................... 24
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-
2022 ........................................................................................................... 25
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth
2017-2022 .................................................................................................. 25
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022 ...... 25
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth
2017-2022 .................................................................................................. 26
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022 ....... 26
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth
2017-2022 .................................................................................................. 26
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space
2017-2022 .................................................................................................. 27
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space:
% Growth 2017-2022 ................................................................................. 27
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022 .......... 27
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth
2017-2022 .................................................................................................. 28
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022 ............. 28
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-
2022 ........................................................................................................... 29
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling
Space 2017-2022 ....................................................................................... 29
RETAILING IN INDIA Passport III
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling

Space: % Growth 2017-2022 ..................................................................... 29
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-
2022 ........................................................................................................... 29
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value
Growth 2017-2022 ..................................................................................... 30
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-
2022 ........................................................................................................... 30
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth
2017-2022 .................................................................................................. 31
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space
2017-2022 .................................................................................................. 31
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: %
Growth 2017-2022 ..................................................................................... 31
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022 .............. 31
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-
2022 ........................................................................................................... 32
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022 ................ 32
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-
2022 ........................................................................................................... 32
Definitions................................................................................................................................... 32
Sources ...................................................................................................................................... 33
Summary 2 Research Sources ...................................................................................... 33
RETAILING IN INDIA Passport 1
RETAILING IN INDIA
EXECUTIVE SUMMARY
A Seamless Shopping Experience Is the Leading Driver of Growth in

Retailing
Retailing registered steady growth in India in 2017. One of the key demands from consumers
in 2017 was seamlessness in their shopping experience. From 2015, omnichannel retailing
became a common practice amongst most retailers. The primary reason why omnichannel
retailing became popular was consumers’ need to have the convenience to choose the channel,
irrespective of the retailer. In 2017, consumers went one step further, whereby seamlessness in
the entire shopping experience became important. Consumers did not differentiate in terms of
channel any longer, since offline brands and retailers were present online, and vice versa. As a
result, what consumers started to seek was an end-to-end, completely seamless experience.
For instance, a product bought online could be picked up from a store, or repaired at a physical
store, or could be returned or exchanged at a store. Similarly, if a product was bought offline
and there were issues with it, consumers preferred to use the online channel for complaints.
Shopping was no longer about a retailer or a channel; it reached a level where consumers
preferred retailers which allowed them channels to interact with them directly, both online and
offline. This became even more prevalent due to the rise of mobile internet retailing, which
allowed consumers to constantly be in touch with the retailer, from the point of research, to the
acquisition of the product.
Technology Becomes An Intrinsic Part of Retailing in 2017

Technology became an intrinsic part of retailing in 2017. From the consumer’s perspective,
the use of smartphones to research information about a product, find the best price offered by
retailers and buy it became a very common practice. Even when it came to payments, due to
demonetisation, the use of payment wallets and cards became a common phenomenon for
most retailers. The use of smartphones was also a common practice for offering discount
coupons with QR codes. In general, with the help of smartphones the entire retail experience
went through phenomenal change. One of the most successful strategies employed by retailers
was the use of social media to address consumer grievances. Irrespective of the retailer being
online, offline, mobile or omnipresent across all channels, retailers responded to any complaints
posted on social media immediately, within 24 hours. From the perspective of retailers, the use
of technology was visible in terms of their product displays and social media presence. Van
Heusen set up a virtual mirror in one of its flagship stores in Bangalore; consumers could stand
in front of the mirror and try on clothes virtually, without having to actually try them on. Similarly,
Soch, an Indian clothing retailer, had videos of models exhibiting its latest collections right in
front of the entrance of the stores, generally on the store entry walls. These practices helped
retailers attract footfall to their physical stores, helping consumers to engage in the whole retail
experience.
Convenience Emerges As the Strongest Parameter When Choosing A

Retail Channel
One of the key shifts in retailing practices in India was observed in the selection criteria.
Indians were driven more towards price than any other parameter when making a decision
regarding their retailing habits. However, over the course of 2017, what emerged as a strong
parameter for consumers in their selection process for products, channels and brands was
convenience. Indian consumers, primarily millennials with higher disposable incomes, did not
mind paying more for a retailing experience which was more convenient than the cheapest
option. This was prevalent across both grocery and non-grocery retailing. Consumers in
metropolitan cities preferred to order their groceries online, even if the price was marginally
higher than kirana stores. This was driven by the convenience that the online channel offers,
which kirana stores do not. Similarly, for non-grocery products, consumers preferred retailers
which had a presence across both online and offline channels, as it allowed them to have a
more seamless experience, and more options from which to choose in terms of delivery,
products and payment.
Second- and Third-tier Cities Become the New Target for Expansion for
Modern Retailers
One of the primary challenges that retailers face in India is a lack of good real estate locations
at reasonable prices in urban areas of the country. The presence and expansion of organised
retailers is very dense in urban areas. Metropolitan cities such as Delhi, Mumbai, Chennai,
Kolkata, Hyderabad and Bangalore are amongst the most sought-after for retail presence and
location. However, real estate prices are consistently high, which is a major cause of concern for
retailers. As a result, retailers started to look at second- and third-tier cities. Apart from real
estate prices, another reason why second- and third-tier cities have become lucrative for
expansion is the rising demand from semi-urban consumers for brands. The lack of presence of
most international brands and a major proportion of national brands in these areas led
consumers to resort to the online channel. Retailers have realised this new market, and
naturally plan to tap into it. A few retailers who have already expanded in these areas are D-
Mart, one of the fastest growing hypermarkets in India, which opened a new store in Zirakpur, a
satellite town in Mohali, Punjab. Similarly, BigBasket.com, a leading online grocery retailer,
delivers to Huskur Village, which is outside Bangalore, and H&M opened a store in Mohali,
Punjab.
Private Label Becomes A Major Source of Income for Retailers

Grocery, non-grocery and internet retailers focused heavily on private label brands in 2017.
Consumers were no longer only price-specific, they cared more about the quality of products. As
a result, brand loyalty witnessed a dip amongst consumers, which led to an increase in private
label consumption, as consumers were more interested in the product than the brand.
Furthermore, private label products are often priced marginally lower than national brands, and
the quality is similar in both cases, thereby giving more incentive to consumers to buy private
label. BigBasket.com’s Fresho brand in fresh food and vegetables has been a success for the
retailer; similarly, it is now common for consumers to buy Spar’s private label groceries. This is
also visible in non-groceries, whereby Shoppers Stop, one of the leading department stores, has
16 private label apparel brands.
OPERATING ENVIRONMENT
Informal Retailing
 Informal retailing continued to be dominant and flourished in India in 2017. Informal retailing
continued to account for a considerable proportion of retailing in India in terms of value sales,
because of its easy availability and the low prices offered by such retailers.
 Non-grocery retailers, especially electronics and appliance specialist retailers, apparel and
footwear specialist retailers and health and beauty specialist retailers, are the most affected
by informal retailing. The products available range from fake products, to grey market
products to black market products. Consumers who cannot afford to buy original brands, e.g.
Nike, Reebok, adidas, Zara, Forever 21 and many others, prefer to buy them from an informal
retailer due to their aspirational desires. This has led non-grocery specialists to suffer the
most from informal retailing.
 The concept of informal retailing is popular in India because of the large rural population. The
majority of the rural population in India continues to live under poor economic conditions, as a
result of which informal retailing is preferred, purely due to the low prices.
 Informal retailing primarily attracts consumers from the lower economic strata, as generally
the price and the quality are both low. Middle-income and affluent consumers do not tend to
use informal retailing.
Opening Hours
 Retail opening hours in India tend to vary between rural and urban areas of the country. In
India’s rural areas, opening hours for retail outlets are generally between 07.00hrs and
19.00hrs. However, in urban areas retail outlets are generally open for longer. Retail outlets in
India’s major metropolitan cities tend to be open between 08.00hrs and 22.00hrs. These
times, however, vary from city to city, and depend to a substantial degree on the commercial
laws of the state in which the city is located. However, in smaller Indian cities, such as
second- and third-tier cities, retail outlets are generally open between 08.00hrs and 20.00hrs.
 On national holidays, including Republic Day on 26 January, Independence Day on 15 August
and Gandhi Jayanti on 2 October, retail outlets are usually closed until 16.30hrs, at which
point they generally open as normal. However, there are no strict laws in place in India
governing the number of days per year that retail outlets can remain open.
 In India, 24-hour retailing is common mainly amongst chemists/pharmacies, although this is
generally limited to major cities and metropolitan cities. A limited number of convenience
stores in India are open 24 hours a day; however, the number of such stores remains quite
low, and again, the spread of these outlets is restricted to India’s major cities. This is likely to
change during the forecast period, however, as increasing numbers of Indian retailers,
especially modern grocery retailers, are expected to remain open 24 hours a day, as
changing lifestyles and more intense and irregular working schedules are creating demand for
24-hour retailers in the country.
Summary 1 Standard Opening Hours by Channel Type 2017

Channel 24-hour Monday- Friday Saturday Sunday
opening? Thursday
Convenience No 07.00hrs- 07.00hrs- 07.00hrs- 07.00hrs-
stores 02.00hrs 02.00hrs 02.00hrs 02.00hrs
Forecourt No 10.00hrs- 10.00hrs- 10.00hrs- 10.00hrs-
retailers 22.00hrs 22.00hrs 21.00hrs 21.00hrs
Hypermarket No 10.00hrs- 10.00hrs- 10.00hrs- 10.00hrs-
s 22.00hrs 22.00hrs 21.00hrs 21.00hrs
Supermarket No 10.00hrs- 10.00hrs- 10.00hrs- 10.00hrs-
s 22.00hrs 22.00hrs 21.00hrs 21.00hrs
Food/drink/to No 10.00hrs- 10.00hrs- 10.00hrs- 10.00hrs-
bacco 22.00hrs 22.00hrs 22.00hrs 22.00hrs
specialists
Independent No 11.00hrs- 11.00hrs- 11.00hrs- 11.00hrs-
small grocers 22.00hrs 22.00hrs 22.00hrs 22.00hrs
Other No 09.00hrs- 09.00hrs- 09.00hrs- 09.00hrs-
grocery 19.00hrs 19.00hrs 19.00hrs 19.00hrs
retailers
Source: Euromonitor International
Physical Retail Landscape

 Retailing in India still predominantly takes place in physical stores. The retailing practices
between urban and rural consumers are vastly different. For urban consumers, shopping in
high streets and shopping centres is a common phenomenon, in both specialists and
department stores. Meanwhile in rural areas, consumers primarily shop in smaller stores,
which are more focused on product categories than brands.
 Consumers in metropolitan, first-tier and second-tier cities, and to a certain extent, third-tier
cities, do not travel to city centres or out of town to shop. Since informal retailing is quite
prevalent in India, consumers more often than not find an option to buy within their budget.
However, due to rising stagnation in urban areas, retailers have slowly started to focus on
first-tier and second-tier cities, in order to tap into the semi-urban consumer base. This has
resulted in the slow and steady urbanisation of shopping styles amongst semi-urban
consumers.
 Real estate is a major concern for retailers, due to rising rental prices across the country. The
lack of high street real estate locations led retailers to start to focus on shopping centres.
Because of high rental costs, retail outlets in India are generally smaller in size compared with
their international counterparts. On average, the sizes of stores are relatively smaller in all
channels, including hypermarkets, supermarkets, convenience stores and non-grocery
specialists.
 Shopping centres are popular destinations for shopping, as they provide consumers with the
option of shopping for both grocery and non-grocery products under the same roof, in a clean
and air-conditioned atmosphere. In addition, shopping centres also have cinemas, restaurants
and other entertainment venues, which helps to attract consumers.
 Stand-alone retail outlets are preferred for premium and luxury brands. This is observed as
stand-alone stores are always used for exclusive brand outlets, which have premium designs
and are located in premium high streets.
Cash and Carry

 The presence of cash and carry remains limited in India, with most companies involved in the
channel engaging mainly in business-to-business sales. Metro Cash and Carry had outlets in
Delhi-NCR and Bangalore, and these continue to cater exclusively for commercial and
institutional customers. These outlets hence still do not cover business-to-consumer retailing
in India.
 Cash and carry companies operating in India generally operate purely as business-to-
business entities, positioning themselves as inexpensive mass retailers through which
businesses can purchase stock in bulk, and save substantial sums of money in the process.
 Metro Cash and Carry continued to enjoy first-mover advantage, and the expansion of the
number of outlets in the Metro chain has helped the company to enjoy strong sales for many
years.
 Access to membership is given to the card holder on the account. Whoever has the card can
walk in and shop in any cash and carry store under the same brand in India.
Seasonality
Diwali
 Shopping season: October-Diwali.
 Primary products bought: Consumer electronics and appliances, apparel and footwear and
leisure and personal goods are the leading consumer durables purchased during the Diwali
season sale. Specialist retailers and internet retailers earn the majority of their year’s sales
during these two months.
 Retailer strategy: Retailers generally offer big discounts and cash back in order to attract
consumers to their outlets during this season. Almost every retailer and manufacturer slashes
prices during Diwali season, and they advertise heavily via every media possible.
End of season sale

 Shopping season: June to July.
 Primary products bought: Apparel and footwear, personal accessories, eyewear and bags and
luggage are the most sought-after consumer products during this season.
 Retailer strategy: Specialist retailers and mixed retailers both enjoy strong sales during this
season, as retailers tend to slash prices by up to 70% to clear their inventory, so that they can
replenish stocks before the Diwali season.
Payments and Delivery

 Cash continues to be the primary method of payment at the checkouts of most retailers in
India. This is observed as the majority of retailers still do not accept cards, and do not have
card-accepting machines. Furthermore, consumers consider cash a safer method of payment
over card. However, post-demonetisation there was a definite increase in the use of payment
wallets and cards. Once the economy returned to normal, consumers returned to cash.
 The preference for cash in India is mainly due to familiarity with this payment method; hence it
has a higher level of comfort and trust. Secondly, acceptance of cards is still low in the
country, as informal retailing is relatively high, and these retailers continue to prefer cash in
order to avoid paying taxes.
 Mobile payment picked up significantly post-demonetisation. However, once the liquid cash
was back in the economy consumers returned to cash. A successful result of demonetisation
was rising awareness of mobile wallets, which witnessed a distinct increase post-
demonetisation.
 Shipping in India is dominated by logistics companies and retailers themselves, which have
their own delivery staff. Generally, consumers do not select the company for shipping; the
retailer already has a tie-up with a shipping company, and also takes care of the cost of
delivery.
 The primary method of payment for goods online continues to be cash on delivery. Shipping is
always taken care of by the retailer; hence does not have a strong effect on payment or e-
commerce.
Emerging Business Models

 Subscription-based retailing practices started to pick up in 2017. Although still relatively niche,
and limited only to urban India, the subscription-based model for beauty and personal care
and consumer health became quite popular in metropolitan cities. Retailers allowed
consumers to pay for a 6-month subscription at a subsidised price, which led consumers to try
out the concept.
 These models are primarily available via online retailers. Since internet penetration has
increased across the country, and online shopping both via desktop and mobile is becoming a
more common phenomenon, the subscription model was able to tap into the growing online
consumer base.
MARKET DATA
Table 1 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
INR bn
2012 2013 2014 2015 2016 2017
Store-based Retailing 22,261.3 24,962.7 27,913.1 30,940.0 34,234.7 37,838.5

Non-Store Retailing 248.1 340.9 705.8 908.7 1,621.6 2,157.4
Retailing 22,509.3 25,303.6 28,618.9 31,848.7 35,856.4 39,995.9
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
trade interviews, trade sources
Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
% current value growth, retail value rsp excl sales tax
2016/17 2012-17 CAGR 2012/17 Total
Store-based Retailing 10.5 11.2 70.0

Non-Store Retailing 33.0 54.1 769.7
Retailing 11.5 12.2 77.7
Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017
INR bn
2012 2013 2014 2015 2016 2017
Grocery Retailers 14,622.8 16,212.5 17,945.0 19,741.7 21,697.2 23,847.3

Non-Grocery Specialists 7,529.0 8,629.2 9,827.8 11,036.8 12,354.9 13,785.6
Mixed Retailers 109.4 121.1 140.2 161.5 182.6 205.7
Luxury Retailing 13.4 14.3 15.8 18.1 18.8 19.6
Off-price Retailing 9.5 12.4 16.3 22.0 72.4 91.7
Note 1: Luxury retailing not included in store-based retailing total to avoid double counting as luxury retailing is a
duplicate category already accounted for within non-grocery specialists and mixed retailers.
Note 2: Off-price retailing not included in store-based retailing total to avoid double counting as off-price retailing
is a duplicate category already accounted for within apparel and footwear specialists and department
stores.
Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
2016/17 2012-17 CAGR 2012/17 Total
Grocery Retailers 9.9 10.3 63.1

Non-Grocery Specialists 11.6 12.9 83.1
Mixed Retailers 12.6 13.5 88.0
Luxury Retailing 4.7 7.9 46.2
Off-price Retailing 26.6 57.5 868.1
stores.
Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017
'000 outlets
2012 2013 2014 2015 2016 2017

Mixed Retailers 1.1 1.3 1.5 1.7 2.0 2.3
Luxury Retailing 0.1 0.1 0.1 0.1 0.1 0.1
Off-price Retailing 0.3 0.4 0.4 0.4 2.3 2.4
stores.
Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
% unit growth
2016/17 2012-17 CAGR 2012/17 Total

Luxury Retailing 0.0 1.1 5.4
Off-price Retailing 3.7 51.5 697.7
stores.
Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017
INR bn
2012 2013 2014 2015 2016 2017
Direct Selling 78.0 91.2 102.1 113.7 126.2 139.6

Homeshopping 14.3 22.8 28.6 34.7 45.9 58.1
Internet Retailing 155.8 226.9 575.1 760.3 1,449.5 1,959.8
Vending - - - - - -
Internet Pure Play 88.9 173.8 529.3 713.2 1,376.8 1,882.5
Retailers
Mobile Internet Retailing 8.3 21.3 73.6 114.8 246.4 344.9
Non-Store Retailing 248.1 340.9 705.8 908.7 1,621.6 2,157.4
Note 1: Vending data captures vending systems installed in public and semi-captive environments only. For
further details refer to definitions.
Note 2: Mobile internet retailing and internet pure play retailers not included in non-store retailing total to avoid
double counting as these categories are already accounted for within internet retailing.
Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
2016/17 2012-17 CAGR 2012/17 Total
Direct Selling 10.6 12.3 78.8

Homeshopping 26.4 32.4 307.3
Internet Retailing 35.2 65.9 1,158.0
Vending - - -
Internet Pure Play Retailers 36.7 84.1 2,017.4
Mobile Internet Retailing 40.0 111.0 4,077.6
Table 9 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
2012 2013 2014 2015 2016 2017
Value sales INR bn 14,622.8 16,212.5 17,945.0 19,741.7 21,697.2 23,847.3

Outlets '000 12,365.9 12,432.3 12,494.6 12,561.4 12,629.9 12,701.7
Selling Space mn sq m 476.2 482.6 489.9 497.9 505.9 514.4
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-
2017
% growth
2016/17 2012-17 CAGR 2012/17 Total
Value sales INR million 9.9 10.3 63.1

Outlets 0.6 0.5 2.7
Selling Space '000 sq m 1.7 1.6 8.0
Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017
INR bn
2012 2013 2014 2015 2016 2017
Convenience Stores 16.7 18.5 19.4 20.3 21.7 28.9

Discounters - - - - - -
Forecourt Retailers 16.7 18.5 19.4 20.3 21.7 23.2
- Chained Forecourts 16.7 18.5 19.4 20.3 21.7 23.2
- Independent Forecourts - - - - - -
Hypermarkets 139.0 172.9 211.6 266.2 316.7 361.8
Supermarkets 102.7 118.1 135.2 154.1 172.8 189.2
Modern Grocery Retailers 275.0 327.9 385.6 460.9 532.8 603.1
Food/Drink/Tobacco 2,289.2 2,660.0 3,093.6 3,532.9 3,999.2 4,503.1
Specialists
Independent Small Grocers 11,526.7 12,610.2 13,770.3 14,982.1 16,330.5 17,832.9
Other Grocery Retailers 532.0 614.4 695.5 765.8 834.7 908.1
Traditional Grocery 14,347.8 15,884.6 17,559.4 19,280.7 21,164.4 23,244.1
Retailers
Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
2016/17 2012-17 CAGR 2012/17 Total
Convenience Stores 33.6 11.7 73.6

Discounters - - -
Forecourt Retailers 7.0 6.8 39.1
- Chained Forecourts 7.0 6.8 39.1
- Independent Forecourts - - -
Hypermarkets 14.2 21.1 160.2
Supermarkets 9.5 13.0 84.3
Modern Grocery Retailers 13.2 17.0 119.3
Food/Drink/Tobacco Specialists 12.6 14.5 96.7
Independent Small Grocers 9.2 9.1 54.7
Other Grocery Retailers 8.8 11.3 70.7
Traditional Grocery Retailers 9.8 10.1 62.0
Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017
'000 outlets
2012 2013 2014 2015 2016 2017

Hypermarkets 0.4 0.4 0.4 0.5 0.5 0.5
Supermarkets 4.0 4.2 4.4 4.6 4.8 4.9
Specialists
Retailers
Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
% unit growth
2016/17 2012-17 CAGR 2012/17 Total
Convenience Stores -8.8 -1.0 -4.8

Discounters - - -
Forecourt Retailers 0.4 -2.0 -9.6
- Chained Forecourts 0.4 -2.0 -9.6
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
2012 2013 2014 2015 2016 2017

Outlets '000 1,946.4 2,065.4 2,196.0 2,343.7 2,527.5 2,722.4
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth
2012-2017
% growth
2016/17 2012-17 CAGR 2012/17 Total

Outlets 7.7 6.9 39.9
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
INR bn
2012 2013 2014 2015 2016 2017
Apparel and Footwear 1,967.4 2,331.4 2,725.8 3,074.7 3,459.1 3,843.0

Specialist Retailers
Electronics and 1,837.9 2,023.7 2,219.2 2,423.3 2,605.1 2,784.8
Appliance Specialist
Retailers
Health and Beauty 760.0 835.0 973.1 1,081.9 1,202.3 1,335.9
Home and Garden 943.0 1,089.2 1,195.1 1,336.7 1,450.4 1,571.7
Leisure and Personal 1,990.2 2,316.1 2,676.7 3,078.0 3,591.4 4,199.7
Goods Specialist
Retailers
Other Non-Grocery 30.6 34.0 37.9 42.2 46.7 50.5
Specialists
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
2016/17 2012-17 CAGR 2012/17 Total
Apparel and Footwear Specialist 11.1 14.3 95.3

Retailers
Electronics and Appliance Specialist 6.9 8.7 51.5
Retailers
Health and Beauty Specialist Retailers 11.1 11.9 75.8
Home and Garden Specialist Retailers 8.4 10.8 66.7
Leisure and Personal Goods Specialist 16.9 16.1 111.0
Retailers
Other Non-Grocery Specialists 8.1 10.6 65.2
Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
'000 outlets
2012 2013 2014 2015 2016 2017
Apparel and Footwear 672.2 740.2 812.0 886.7 978.9 1,077.8

Electronics and 165.6 170.4 175.2 179.8 183.7 188.7
Retailers
Health and Beauty 732.2 758.6 790.8 833.6 893.4 955.4
Home and Garden 163.3 167.3 171.8 179.5 188.0 196.4
Leisure and Personal 199.0 214.6 231.6 249.3 268.5 288.9
Goods Specialist
Retailers
Specialists
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
% unit growth
2016/17 2012-17 CAGR 2012/17 Total

Retailers
Retailers
Retailers
Table 21 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
2012 2013 2014 2015 2016 2017
Value sales INR bn 109.4 121.1 140.2 161.5 182.6 205.7

Outlets '000 1.1 1.3 1.5 1.7 2.0 2.3
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-
2017
% growth
2016/17 2012-17 CAGR 2012/17 Total

Outlets 14.8 16.0 109.7
Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017
INR bn
2012 2013 2014 2015 2016 2017
Department Stores 109.4 121.1 140.2 161.5 182.6 205.7

Mass Merchandisers - - - - - -
Variety Stores - - - - - -
Warehouse Clubs - - - - - -
Mixed Retailers 109.4 121.1 140.2 161.5 182.6 205.7
Table 24 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
2016/17 2012-17 CAGR 2012/17 Total
Department Stores 12.6 13.5 88.0

Mass Merchandisers - - -
Variety Stores - - -
Warehouse Clubs - - -
Table 25 Mixed Retailers Outlets by Channel: Units 2012-2017
'000 outlets
2012 2013 2014 2015 2016 2017

Mixed Retailers 1.1 1.3 1.5 1.7 2.0 2.3
Table 26 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
% unit growth
2016/17 2012-17 CAGR 2012/17 Total
Table 27 Retailing GBO Company Shares: % Value 2013-2017
% retail value rsp excl sales tax

Company 2013 2014 2015 2016 2017
Flipkart Online 0.2 0.8 0.9 1.2 1.7

Services Pvt Ltd
Amazon.com Inc 0.0 0.2 0.6 0.9 1.3
Future Group 0.5 0.5 0.5 0.5 0.6
Reliance Group 0.5 0.5 0.5 0.5 0.5
Tata Group 0.5 0.5 0.5 0.5 0.4
Avenue Supermarts Ltd 0.2 0.2 0.3 0.3 0.3
Aditya Birla Group 0.2 0.2 0.2 0.2 0.2
Landmark Group 0.1 0.1 0.2 0.2 0.2
K Raheja Corp 0.1 0.1 0.1 0.1 0.1
Jasper Infotech Pvt Ltd 0.1 0.4 0.3 0.2 0.1
Dell Inc 0.1 0.1 0.1 0.1 0.1
Amway Corp 0.2 0.1 0.1 0.1 0.1
RPG Group 0.1 0.1 0.1 0.1 0.1
LG Corp 0.1 0.1 0.1 0.1 0.0
Subhiksha Trading - - - - -
Services Pvt Ltd
Vishal Retail Ltd - - - - -
Others 97.2 96.2 95.7 95.1 94.2
Total 100.0 100.0 100.0 100.0 100.0
Table 28 Retailing GBN Brand Shares: % Value 2014-2017

Brand Company (GBO) 2014 2015 2016 2017
3rd Party Merchants Amazon.com Inc 0.2 0.6 0.9 1.3

Flipkart Flipkart Online 0.7 0.8 1.0 1.2
Services Pvt Ltd
Big Bazaar Future Group 0.3 0.4 0.4 0.4
D-Mart Avenue Supermarts Ltd 0.2 0.3 0.3 0.3
Myntra Flipkart Online 0.1 0.1 0.2 0.3
Services Pvt Ltd
Reliance Digital Reliance Group 0.1 0.2 0.2 0.3
Tanishq Tata Group 0.3 0.2 0.2 0.2
3rd Party Merchants Flipkart Online 0.0 0.0 0.0 0.2
Services Pvt Ltd
3rd Party Merchants Jasper Infotech Pvt Ltd 0.4 0.3 0.2 0.1
Lifestyle Landmark Group 0.1 0.1 0.1 0.1
More Aditya Birla Group 0.1 0.1 0.1 0.1
Dell Dell Inc 0.1 0.1 0.1 0.1
Shoppers Stop K Raheja Corp 0.1 0.1 0.1 0.1
Amway Amway Corp 0.1 0.1 0.1 0.1
Reliance Footprint Reliance Group 0.1 0.1 0.1 0.1

Reliance Reliance Group 0.2 0.2 0.1 0.1
Spencer's RPG Group 0.1 0.1 0.1 0.1
LG Shoppe LG Corp 0.1 0.1 0.1 0.0
Subhiksha Subhiksha Trading - - - -
Services Pvt Ltd
Vishal Mega Mart Vishal Retail Ltd - - - -
Others 96.8 96.3 95.7 94.9
Total 100.0 100.0 100.0 100.0
Table 29 Store-based Retailing GBO Company Shares: % Value 2013-2017

Company 2013 2014 2015 2016 2017
Future Group 0.5 0.5 0.5 0.6 0.6

Reliance Group 0.5 0.5 0.5 0.5 0.5
Tata Group 0.5 0.5 0.5 0.5 0.5
Landmark Group 0.1 0.1 0.2 0.2 0.2
K Raheja Corp 0.1 0.1 0.1 0.1 0.1
RPG Group 0.1 0.1 0.1 0.1 0.1
LG Corp 0.1 0.1 0.1 0.1 0.0
Services Pvt Ltd
Others 97.7 97.7 97.6 97.5 97.4
Total 100.0 100.0 100.0 100.0 100.0
Table 30 Store-based Retailing GBN Brand Shares: % Value 2014-2017


Services Pvt Ltd
Others 98.3 98.2 98.2 98.1
Total 100.0 100.0 100.0 100.0
Table 31 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
sites/outlets
Brand (GBO) Company (NBO) 2014 2015 2016 2017
Reliance Digital Reliance Retail Ltd 284 1,380 1,630 1,850

(Reliance Group)
More (Aditya Birla Aditya Birla Retail Ltd 505 500 508 523
Group)
Reliance (Reliance Reliance Retail Ltd 576 480 450 388
Group)
Reliance Footprint Reliance Retail Ltd 170 215 225 255
(Reliance Group)
Tanishq (Tata Group) Titan Co Ltd 171 184 226 251
Big Bazaar (Future Future Retail Ltd - - 220 240
Group)
D-Mart Avenue Supermarts Ltd 76 91 117 132
Spencer's (RPG Group) Spencer's Retail Ltd 133 136 129 128
LG Shoppe (LG Corp) LG Electronics India 102 102 100 95
Pvt Ltd
Shoppers Stop (K Shoppers Stop Ltd 63 67 72 77
Raheja Corp)
Lifestyle (Landmark Lifestyle International 42 48 54 59
Group) Pvt Ltd
Big Bazaar (Future Future Value Retail Ltd 210 269 - -
Group)
Big Bazaar (Future Pantaloon Retail India - - - -
Group) Ltd
Services Pvt Ltd
Tanishq (Tata Group) Titan Industries Ltd - - - -
Others Others 14,689,664 14,903, 15,155, 15,422,
352 698 338
Total Total 14,691,996 14,906, 15,159, 15,426,
824 429 336
Table 32 Non-Store Retailing GBO Company Shares: % Value 2013-2017

Company 2013 2014 2015 2016 2017
Flipkart Online 13.8 30.5 31.2 26.7 31.1

Services Pvt Ltd
Amazon.com Inc 0.8 8.0 21.3 20.8 24.2
Jasper Infotech Pvt Ltd 7.7 14.9 10.7 4.4 2.4
Dell Inc 8.6 4.6 4.0 2.5 1.9
Amway Corp 11.4 3.4 2.2 1.7 1.7
Network18 Group 3.4 2.1 2.2 1.5 1.3
Rocket Internet GmbH 1.5 1.9 1.7 1.2 1.3
SHOP CJ Network Pvt Ltd 1.4 0.8 1.1 1.0 1.0
Herbalife Ltd 3.7 1.9 1.7 1.0 0.8
Eureka Forbes Ltd 2.3 1.3 1.1 0.7 0.6
Avon Products Inc 1.4 0.9 0.9 0.6 0.5
Oriflame Cosmetics SA 1.8 1.0 0.9 0.5 0.5

Tupperware Brands Corp 2.0 1.0 0.8 0.4 0.3
FNS E-Commerce Ventures - 0.0 0.1 0.1 0.3
Pvt Ltd
Manash Lifestyle Pvt Ltd - 0.0 0.1 0.1 0.3
Apple Inc 0.3 0.2 0.2 0.2 0.1
TVC Skyshop Ltd 0.5 0.3 0.2 0.1 0.1
Modi Group KK 0.5 0.2 0.2 0.1 0.1
AMC International Alfa 0.2 0.1 0.1 0.1 0.1
Metalcraft Corp AG
Unilever Group 0.3 0.2 0.1 0.1 0.1
eBay Inc 0.1 0.1 0.1 0.0 -
Times of India Group, The 0.4 0.2 0.2 - -
Indiaplaza India Pvt Ltd 0.2 0.1 0.1 - -
Myntra.com 3.9 - - - -
Sify Ltd 0.2 - - - -
Others 33.5 26.3 19.0 36.2 31.4
Total 100.0 100.0 100.0 100.0 100.0
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
Table 33 Non-Store Retailing GBN Brand Shares: % Value 2014-2017

3rd Party Merchants Amazon.com Inc 7.9 21.3 20.8 24.2

Flipkart Flipkart Online 26.4 27.1 21.8 21.6
Services Pvt Ltd
Myntra Flipkart Online 3.8 3.7 4.1 5.6
Services Pvt Ltd
3rd Party Merchants Flipkart Online 0.3 0.5 0.8 3.9
Services Pvt Ltd
3rd Party Merchants Jasper Infotech Pvt Ltd 14.9 10.7 4.4 2.4
Dell Dell Inc 4.6 4.0 2.5 1.9
Amway Amway Corp 3.4 2.2 1.7 1.7
HomeShop18 Network18 Group 2.1 2.2 1.5 1.3
Jabong.com Rocket Internet GmbH 1.9 1.7 1.2 1.2
ShopCJ SHOP CJ Network Pvt Ltd 0.8 1.1 1.0 1.0
Herbalife Herbalife Ltd 1.9 1.7 1.0 0.8
Eureka Forbes Eureka Forbes Ltd 1.3 1.1 0.7 0.6
Avon Avon Products Inc 0.9 0.9 0.6 0.5
Oriflame Oriflame Cosmetics SA 1.0 0.9 0.5 0.5
Tupperware Tupperware Brands Corp 1.0 0.8 0.4 0.3
Nykaa.com FNS E-Commerce Ventures 0.0 0.1 0.1 0.3
Pvt Ltd
Purplle.com Manash Lifestyle Pvt Ltd 0.0 0.1 0.1 0.3
App Store Apple Inc 0.2 0.2 0.2 0.1
TVC Skyshop TVC Skyshop Ltd 0.3 0.2 0.1 0.1
Modicare Modi Group KK 0.2 0.2 0.1 0.1
Indiatimes Shopping Times of India Group, The 0.2 0.2 - -
Indiaplaza Indiaplaza India Pvt Ltd 0.1 0.1 - -
Others 26.7 19.4 36.4 31.5
Total 100.0 100.0 100.0 100.0
Note: Vending data captures vending systems installed in public and semi-captive environments only. For
Table 34 Grocery Retailers GBO Company Shares: % Value 2013-2017

Company 2013 2014 2015 2016 2017
Future Group 0.5 0.6 0.7 0.7 0.8

Reliance Group 0.4 0.4 0.3 0.2 0.2
National Dairy 0.1 0.1 0.1 0.1 0.1
Development Board
RPG Group 0.1 0.1 0.1 0.1 0.1
Services Pvt Ltd
Others 98.5 98.4 98.3 98.2 98.1
Total 100.0 100.0 100.0 100.0 100.0
Table 35 Grocery Retailers GBN Brand Shares: % Value 2014-2017


Services Pvt Ltd
Others 98.5 98.4 98.4 98.4
Total 100.0 100.0 100.0 100.0
Table 36 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
sites/outlets
More (Aditya Birla Aditya Birla Retail Ltd 505 500 508 523
Group)
Reliance (Reliance Reliance Retail Ltd 576 480 450 388
Group)
Big Bazaar (Future Future Retail Ltd - - 220 240
Group)
D-Mart Avenue Supermarts Ltd 76 91 117 132
Spencer's (RPG Group) Spencer's Retail Ltd 133 136 129 128
Big Bazaar (Future Future Value Retail Ltd 210 269 - -
Group)
Group) Ltd

Services Pvt Ltd
Others Others 12,493,066 12,559, 12,628, 12,700,
912 509 315
Total Total 12,494,566 12,561, 12,629, 12,701,
388 933 726
Table 37 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
selling space '000 sq m

Big Bazaar (Future Future Retail Ltd - - 1,297.2 1,415.1

Group)
More (Aditya Birla Aditya Birla Retail Ltd 203.3 207.6 225.9 234.4
Group)
Reliance (Reliance Reliance Retail Ltd 399.1 370.7 146.3 144.3
Group)
Spencer's (RPG Group) Spencer's Retail Ltd 101.2 108.9 87.9 97.1
Big Bazaar (Future Future Value Retail Ltd 1,003.5 1,285.4 - -
Group)
Group) Ltd
Services Pvt Ltd
Others Others 487,929.5 495,648.4 503,742.5 512,111.8
Total Total 489,884.0 497,917.2 505,880.5 514,432.3
Table 38 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017

Company 2013 2014 2015 2016 2017
Tata Group 1.3 1.2 1.2 1.1 1.1

Reliance Group 0.7 0.7 0.7 0.8 1.0
Future Group 0.4 0.4 0.3 0.3 0.3
Apollo Hospitals 0.2 0.2 0.2 0.2 0.2
Enterprises Ltd
Vijay Sales Ltd 0.2 0.2 0.2 0.2 0.2
Landmark Group 0.1 0.1 0.2 0.2 0.2
Bata Ltd 0.2 0.2 0.2 0.2 0.2
Asian Paints Ltd (APL) 0.1 0.2 0.2 0.2 0.2
Godrej Group 0.2 0.2 0.2 0.2 0.2
Samsung Corp 0.2 0.2 0.2 0.2 0.2
LG Corp 0.3 0.2 0.2 0.2 0.1
Tribhovandas Bhimji 0.2 0.2 0.2 0.1 0.1
Zaveri Delhi Pvt Ltd
Medplus Health Services 0.1 0.1 0.1 0.1 0.1
Pvt Ltd
Univercell 0.1 0.1 0.1 0.1 0.1
Telecommunications
India Pvt Ltd

Raymond Ltd 0.1 0.1 0.1 0.1 0.1
adidas Group 0.0 0.1 0.0 0.0 0.0
Essar Group 0.3 0.2 0.2 0.1 0.0
Videocon Industries Ltd 0.1 0.1 0.1 0.0 0.0
S Mobility Ltd 0.1 0.1 0.1 0.0 0.0
Others 95.0 95.2 95.4 95.4 95.4
Total 100.0 100.0 100.0 100.0 100.0
Table 39 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017


Apollo Pharmacy Apollo Hospitals 0.2 0.2 0.2 0.2
Enterprises Ltd
Vijay Sales Vijay Sales Ltd 0.2 0.2 0.2 0.2
Croma Tata Group 0.3 0.2 0.2 0.2
Max Landmark Group 0.1 0.2 0.2 0.2
Bata Bata Ltd 0.2 0.2 0.2 0.2
Colour Idea Store Asian Paints Ltd (APL) 0.2 0.2 0.2 0.2
Interio Godrej Group 0.2 0.2 0.2 0.2
Samsung Plaza Samsung Corp 0.2 0.2 0.2 0.2
TBZ - The Original Tribhovandas Bhimji 0.2 0.2 0.1 0.1
Zaveri Delhi Pvt Ltd
Medplus Medplus Health Services 0.1 0.1 0.1 0.1
Pvt Ltd
UniverCell Univercell 0.1 0.1 0.1 0.1
Telecommunications
India Pvt Ltd
Central Future Group 0.2 0.1 0.1 0.1
Home Town Future Group 0.0 0.0 0.0 0.0
The MobileStore Essar Group 0.2 0.2 0.1 0.0
Spice Hotspot S Mobility Ltd 0.1 0.1 0.0 0.0
Next Videocon Industries Ltd 0.0 0.0 0.0 0.0
Others 96.0 96.0 96.0 95.9
Total 100.0 100.0 100.0 100.0
Table 40 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
sites/outlets
Apollo Pharmacy Apollo Hospitals 1,599 1,822 2,506 2,686

Enterprises Ltd
Reliance Digital Reliance Retail Ltd 284 1,380 1,630 1,850
(Reliance Group)
Medplus Medplus Health Services 1,070 1,250 1,350 1,480
Pvt Ltd
Bata (Bata Ltd) Bata India Ltd 1,560 1,096 1,100 1,153
Next (Videocon Techno Kart India Ltd - 750 800 850
Industries Ltd)
Samsung Plaza Samsung India 425 430 440 445
(Samsung Corp) Electronics Pvt Ltd
UniverCell Univercell 490 420 380 350
Telecommunications
India Pvt Ltd
Colour Idea Store Asian Paints Ltd (APL) 223 230 300 300
Reliance Footprint Reliance Retail Ltd 170 215 225 255
(Reliance Group)
Tanishq (Tata Group) Titan Co Ltd 171 184 226 251
The MobileStore MobileStore Ltd, The 857 857 610 250
(Essar Group)
Reebok (adidas Group) Reebok India Pvt Ltd 400 250 234 220
Spice Hotspot (S Spice Retail Ltd 455 325 275 190
Mobility Ltd)
Interio (Godrej Godrej & Boyce Mfg Co Ltd 145 154 170 180
Group)
Max (Landmark Group) Max Fashion India 107 133 155 179
Croma (Tata Group) Infiniti Retail Ltd 91 97 91 100
Sony Centre (Sony Sony India Pvt Ltd 300 177 97 97
Corp)
LG Shoppe (LG Corp) LG Electronics India 102 102 100 95
Pvt Ltd
Vijay Sales Vijay Sales Ltd 54 65 68 73
Vimal (Reliance Reliance Retail Ltd 241 122 50 48
Group)
Next (Videocon Next India Retail Ltd 700 - - -
Industries Ltd)
Others Others 2,186,517 2,333,676 2,516,724 2,711,302
Total Total 2,195,961 2,343,735 2,527,531 2,722,354
Table 41 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017

Reliance Digital Reliance Retail Ltd 210.4 640.3 749.8 852.8

(Reliance Group)
Central (Future Future Lifestyle 277.3 277.3 363.4 382.5
Group) Fashions Ltd
Next (Videocon Techno Kart India Ltd - 221.6 236.4 251.1
Industries Ltd)
Colour Idea Store Asian Paints Ltd (APL) 155.7 161.0 210.0 210.0
Bata (Bata Ltd) Bata India Ltd 256.8 180.4 181.1 189.8
Max (Landmark Group) Max Fashion India 101.9 123.5 144.1 160.9
Reliance Footprint Reliance Retail Ltd 79.1 100.0 104.7 118.6
(Reliance Group)
Apollo Pharmacy Apollo Hospitals 58.7 66.9 92.0 98.6
Enterprises Ltd
Tanishq (Tata Group) Titan Co Ltd 64.6 69.5 83.6 92.9
Croma (Tata Group) Infiniti Retail Ltd 81.6 87.0 81.6 92.9
Vijay Sales Vijay Sales Ltd 59.4 71.5 74.8 80.3
Samsung Plaza Samsung India 74.2 75.1 76.8 77.7
(Samsung Corp) Electronics Pvt Ltd
Interio (Godrej Godrej & Boyce Mfg Co Ltd 54.5 58.2 64.3 68.1
Group)
Vimal (Reliance Reliance Retail Ltd 303.7 153.7 63.0 60.5
Group)
Medplus Medplus Health Services 32.5 38.0 41.0 44.9
Pvt Ltd
UniverCell Univercell 26.5 25.2 23.2 22.8
Telecommunications
India Pvt Ltd
The MobileStore MobileStore Ltd, The 72.9 77.1 54.9 22.5
(Essar Group)
Reebok (adidas Group) Reebok India Pvt Ltd 40.4 25.3 23.6 22.2
Sony Centre (Sony Sony India Pvt Ltd 64.2 37.9 20.8 20.8
Corp)
LG Shoppe (LG Corp) LG Electronics India 17.2 17.2 16.9 16.0
Pvt Ltd
Next (Videocon Next India Retail Ltd 206.8 - - -
Industries Ltd)
Home Town (Future Home Solutions Retail 72.5 - - -
Group) (India) Ltd
Others Others 184,162.9 200,403.3 218,063.7 236,729.5
Total Total 186,473.8 202,909.9 220,769.6 239,615.5
Table 42 Mixed Retailers GBO Company Shares: % Value 2013-2017

Company 2013 2014 2015 2016 2017
Landmark Group 17.8 18.8 20.2 21.5 23.1

K Raheja Corp 22.4 19.4 19.5 20.0 19.9
Reliance Group 7.4 7.9 9.0 10.2 11.0
Tata Group 9.4 9.4 9.1 9.1 9.6
Shriram Group Of 7.7 6.5 6.8 6.3 6.3
Enterprises
Fabindia Overseas Pvt Ltd 4.5 4.3 4.0 4.0 4.1
Marks & Spencer Plc 2.4 2.9 3.0 3.1 3.2
Arvind Ltd 4.5 2.9 2.0 1.4 1.0
Globus Stores Pvt Ltd 1.6 1.5 1.3 1.1 1.0
Indiabulls Group 0.9 0.7 0.6 0.4 0.4
Ebony Retail Holdings Ltd - - - - -
Future Group - - - - -
Others 8.3 12.9 12.1 9.4 6.6
Total 100.0 100.0 100.0 100.0 100.0
Table 43 Mixed Retailers GBN Brand Shares: % Value 2014-2017


Pantaloons Aditya Birla Group 12.9 12.5 13.4 13.8
Reliance Trends Reliance Group 7.9 9.0 10.2 11.0

Westside Tata Group 9.4 9.1 9.1 9.6
Vishal Mega Mart Shriram Group Of 6.5 6.8 6.3 6.3
Enterprises
Fabindia Fabindia Overseas Pvt Ltd 4.3 4.0 4.0 4.1
Marks & Spencer Marks & Spencer Plc 2.9 3.0 3.1 3.2
Megamart Arvind Ltd 2.9 2.0 1.4 1.0
Globus Globus Stores Pvt Ltd 1.5 1.3 1.1 1.0
Store One Indiabulls Group 0.7 0.6 0.4 0.4
Ebony Ebony Retail Holdings Ltd - - - -
Pantaloons Future Group - - - -
Indiabulls Megastore Indiabulls Group - - - -
Others 12.9 12.1 9.4 6.6
Total 100.0 100.0 100.0 100.0
Table 44 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
sites/outlets
Reliance Trends Reliance Retail Ltd 160 210 271 316

(Reliance Group)
Fabindia Fabindia Overseas Pvt Ltd 175 189 214 261
Pantaloons (Aditya Aditya Birla Fashion & - - 191 217
Birla Group) Retail Ltd
Vishal Mega Mart Airplaza Retail 143 172 179 204
(Shriram Group Of Holdings Pvt Ltd
Enterprises)
Westside (Tata Group) Trent Ltd 84 93 106 123
Shoppers Stop (K Shoppers Stop Ltd 63 67 72 77
Raheja Corp)
Megamart (Arvind Ltd) Arvind Retail Ltd 153 119 90 75
Marks & Spencer Marks & Spencer 39 47 56 62
(Marks & Spencer Plc) Reliance India Pvt Ltd
Lifestyle (Landmark Lifestyle International 42 48 54 59
Group) Pvt Ltd
Store One Store One Retail India 40 40 35 35
(Indiabulls Group) Ltd
Globus Globus Stores Pvt Ltd 37 36 37 34
Pantaloons (Aditya Pantaloons Fashion & 99 129 - -
Indiabulls Indiabulls Retail - - - -
Megastore Services Ltd
(Indiabulls Group)
Pantaloons (Future Pantaloon Retail India - - - -
Group) Ltd
Others Others 434 551 660 793
Total Total 1,469 1,701 1,965 2,256
Table 45 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017

Reliance Trends Reliance Retail Ltd 223.2 293.0 378.0 440.8

(Reliance Group)
Pantaloons (Aditya Aditya Birla Fashion & - - 387.5 440.8
Shoppers Stop (K Shoppers Stop Ltd 310.5 333.1 358.0 382.8
Raheja Corp)
Vishal Mega Mart Airplaza Retail 221.4 266.3 277.1 325.2
(Shriram Group Of Holdings Pvt Ltd
Enterprises)
Lifestyle (Landmark Lifestyle International 192.7 216.2 258.5 283.7
Group) Pvt Ltd
Westside (Tata Group) Trent Ltd 177.1 189.7 200.3 231.4
Fabindia Fabindia Overseas Pvt Ltd 33.8 36.5 41.3 55.4
Store One Store One Retail India 59.1 59.1 51.7 51.7
(Indiabulls Group) Ltd
Marks & Spencer Marks & Spencer 30.1 36.3 43.2 47.8
(Marks & Spencer Plc) Reliance India Pvt Ltd
Globus Globus Stores Pvt Ltd 42.0 40.9 42.0 38.6
Megamart (Arvind Ltd) Arvind Retail Ltd 44.2 34.4 26.0 21.7
Pantaloons (Aditya Pantaloons Fashion & 233.7 298.9 - -
Indiabulls Indiabulls Retail - - - -
Megastore Services Ltd
(Indiabulls Group)
Pantaloons (Future Pantaloon Retail India - - - -
Group) Ltd
Others Others 140.6 215.0 329.2 498.9
Total Total 1,708.4 2,019.3 2,392.9 2,818.8
Table 46 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
INR bn
2017 2018 2019 2020 2021 2022

Non-Store Retailing 2,157.4 2,679.0 3,287.5 3,990.7 4,740.8 5,535.3
Retailing 39,995.9 42,263.4 44,591.4 47,055.0 49,637.9 52,367.4
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Note: Forecast value data in constant terms.
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth

2017-2022
% constant value growth, retail value rsp excl sales tax
2017/2018 2017-22 CAGR 2017/22 Total

Retailing 5.7 5.5 30.9
trade sources
Table 48 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
INR bn
2017 2018 2019 2020 2021 2022

Mixed Retailers 205.7 220.1 235.3 250.5 266.4 283.0
Luxury Retailing 19.6 - - - - -
Off-price Retailing 91.7 - - - - -
trade sources
Note 1: Forecast value data in constant terms.
stores.
Note 4: No forecast data available for luxury and off-price retailing.
Table 49 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-

2022
2017/2018 2017-22 CAGR 2017/22 Total

Luxury Retailing - - -
Off-price Retailing - - -
trade sources
stores.
Table 50 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
'000 outlets
2017 2018 2019 2020 2021 2022

Mixed Retailers 2.3 2.6 2.9 3.3 3.7 4.1
Luxury Retailing 0.1 - - - - -
Off-price Retailing 2.4 - - - - -

trade sources
stores.
Table 51 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-

2022
% unit growth
2017/18 2017-22 CAGR 2017/22 Total

Luxury Retailing - - -
Off-price Retailing - - -
trade sources
stores.
Table 52 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
INR bn
2017 2018 2019 2020 2021 2022
Direct Selling 139.6 146.4 153.2 158.3 161.8 164.5

Homeshopping 58.1 68.0 77.8 87.6 96.3 103.7
Internet Retailing 1,959.8 2,464.6 3,056.4 3,744.9 4,482.7 5,267.1
Vending - - - - - -
Internet Pure Play 1,882.5 - - - - -
Retailers
Mobile Internet Retailing 344.9 443.6 562.4 711.5 954.8 1,316.8
Non-Store Retailing 2,157.4 2,679.0 3,287.5 3,990.7 4,740.8 5,535.3
trade sources
Note 1: Forecast value data in constant terms.
Note 4: No forecast data available for internet pure play retailers.
Table 53 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-

2022
2017/2018 2017-22 CAGR 2017/22 Total
Direct Selling 4.9 3.3 17.9

Homeshopping 17.1 12.3 78.6
Internet Retailing 25.8 21.9 168.8
Vending - - -
Internet Pure Play Retailers - - -
Mobile Internet Retailing 28.6 30.7 281.8
trade sources
Note 3: No forecast data available for internet pure play retailers.
Table 54 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-
2022
2017 2018 2019 2020 2021 2022

Outlets '000 12,701.7 12,777.1 12,857.0 12,939.4 13,026.9 13,117.1
trade sources
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: %
Growth 2017-2022
% growth
2017/18 2017-22 CAGR 2017/22 Total

Outlets 0.6 0.6 3.3
trade sources
Table 56 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
INR bn
2017 2018 2019 2020 2021 2022

Hypermarkets 361.8 477.0 512.4 544.9 572.7 599.1
Supermarkets 189.2 195.4 201.3 205.9 209.9 212.9

Specialists
Other Grocery Retailers 908.1 929.0 948.5 967.5 984.9 1,001.7
Retailers
trade sources
Table 57 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
2017/2018 2017-22 CAGR 2017/22 Total
Convenience Stores 58.5 27.7 239.3

Discounters - - -
trade sources
Table 58 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
'000 outlets
2017 2018 2019 2020 2021 2022

Hypermarkets 0.5 0.6 0.6 0.7 0.8 0.9
Supermarkets 4.9 5.1 5.2 5.3 5.5 5.6
Specialists
Retailers
trade sources
Table 59 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
% unit growth
2017/18 2017-22 CAGR 2017/22 Total
Convenience Stores -4.3 -3.2 -14.8

Discounters - - -
trade sources
Table 60 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space
2017-2022
2017 2018 2019 2020 2021 2022

Outlets '000 2,722.4 2,922.0 3,134.4 3,353.5 3,585.7 3,828.8
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space:
% Growth 2017-2022
% growth
2017/18 2017-22 CAGR 2017/22 Total

Outlets 7.3 7.1 40.6
Table 62 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
INR bn
2017 2018 2019 2020 2021 2022

Electronics and 2,784.8 2,820.8 2,855.1 2,881.2 2,918.4 2,958.0
Retailers
Health and Beauty 1,335.9 1,412.2 1,495.5 1,579.0 1,669.9 1,767.2
Home and Garden 1,571.7 1,619.7 1,673.0 1,730.7 1,799.5 1,880.7
Leisure and Personal 4,199.7 4,691.0 5,247.8 5,878.8 6,614.0 7,471.3
Goods Specialist
Retailers
Specialists
trade sources
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth

2017-2022
2017/2018 2017-22 CAGR 2017/22 Total

Retailers
Retailers
Retailers
trade sources
Table 64 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
'000 outlets
2017 2018 2019 2020 2021 2022

Electronics and 188.7 194.2 199.2 203.8 208.9 213.7
Retailers
Health and Beauty 955.4 1,019.4 1,086.2 1,155.3 1,227.0 1,302.0
Home and Garden 196.4 204.9 213.6 222.3 231.0 240.3
Leisure and Personal 288.9 309.0 333.5 360.7 391.5 424.5
Goods Specialist
Retailers
Specialists
trade sources
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-

2022
% unit growth
2017/18 2017-22 CAGR 2017/22 Total

Retailers
Retailers
Retailers
trade sources
Table 66 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
2017 2018 2019 2020 2021 2022
Value sales INR bn 205.7 220.1 235.3 250.5 266.4 283.0

Outlets '000 2.3 2.6 2.9 3.3 3.7 4.1
trade sources
Note: Forecast value data in constant terms
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth
2017-2022
% growth
2017/18 2017-22 CAGR 2017/22 Total

Outlets 13.7 12.7 81.8
trade sources
Table 68 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
INR bn
2017 2018 2019 2020 2021 2022

Mixed Retailers 205.7 220.1 235.3 250.5 266.4 283.0
trade sources
Table 69 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
2017/2018 2017-22 CAGR 2017/22 Total

trade sources
Table 70 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
'000 outlets
2017 2018 2019 2020 2021 2022

Mixed Retailers 2.3 2.6 2.9 3.3 3.7 4.1
Table 71 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
% unit growth
2017/18 2017-22 CAGR 2017/22 Total

DEFINITIONS
Explanations of words and/or terminology used in this report are as follows:
 Kirana stores: Independent small grocers.
Other terminology:
 GBO refers to global brand owner, which is the ultimate owner of a brand.
 NBO refers to national brand owner, which is the company licensed to distribute a brand on
behalf of a GBO. The NBO may be a subsidiary of a GBO or it may be a completely separate
company. Share tables at both GBO and at NBO level are provided in the report. Reference
to shares in the report analysis is at NBO level.
SOURCES
Sources used during the research included the following:
Summary 2 Research Sources

Official Sources Ministry of Statistics & Programme
Implementation
Trade Associations Clothing Manufacturers' Association of India,
The
Indian Direct Selling Association
Internet & Mobile Association of India (IAMAI)
Retail Association of India
Retailers Association of India
Trade Press Business Standard
Domain B
E Retail Biz
Economic Times, The
Equity Master, The
Financial Express
Food & Beverage News
Hindu Business Line
ICICI Direct
IIFL
Images Retail
India Retail News
India Retailing
IndiaRetailBiz
Inside Franchising
Money Control
Nam News
News 4 sites
Newsvision
Pitch
Retail Angle
Retail Yatra
Retailbiz
Retailing 360
Telegraph
The Economic Time
Source: Euromonitor International

Retailing in India PDF

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Retailing in India PDF

Uploaded by

Copyright:

Available Formats

RETAILING IN INDIA

LIST OF CONTENTS AND TABLES

Table 23 Sales in Mixed Retailers by Channel: Value 2012-2017............................. 13

Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling

A Seamless Shopping Experience Is the Leading Driver of Growth in

Technology Becomes An Intrinsic Part of Retailing in 2017

Convenience Emerges As the Strongest Parameter When Choosing A

Private Label Becomes A Major Source of Income for Retailers

Summary 1 Standard Opening Hours by Channel Type 2017

Physical Retail Landscape

Cash and Carry

End of season sale

Payments and Delivery

Emerging Business Models

Store-based Retailing 22,261.3 24,962.7 27,913.1 30,940.0 34,234.7 37,838.5

Table 2 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017

% current value growth, retail value rsp excl sales tax

2016/17 2012-17 CAGR 2012/17 Total

Store-based Retailing 10.5 11.2 70.0

Table 3 Sales in Store-based Retailing by Channel: Value 2012-2017

Grocery Retailers 14,622.8 16,212.5 17,945.0 19,741.7 21,697.2 23,847.3

Table 4 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017

% current value growth, retail value rsp excl sales tax

2016/17 2012-17 CAGR 2012/17 Total

Grocery Retailers 9.9 10.3 63.1

Table 5 Store-based Retailing Outlets by Channel: Units 2012-2017

Grocery Retailers 12,365.9 12,432.3 12,494.6 12,561.4 12,629.9 12,701.7

Table 6 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017

Grocery Retailers 0.6 0.5 2.7

Table 7 Sales in Non-Store Retailing by Channel: Value 2012-2017

Direct Selling 78.0 91.2 102.1 113.7 126.2 139.6

Table 8 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017

% current value growth, retail value rsp excl sales tax

2016/17 2012-17 CAGR 2012/17 Total

Direct Selling 10.6 12.3 78.8

2012 2013 2014 2015 2016 2017

Value sales INR bn 14,622.8 16,212.5 17,945.0 19,741.7 21,697.2 23,847.3

Value sales INR million 9.9 10.3 63.1

Table 11 Sales in Grocery Retailers by Channel: Value 2012-2017

Convenience Stores 16.7 18.5 19.4 20.3 21.7 28.9

Table 12 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017

% current value growth, retail value rsp excl sales tax

2016/17 2012-17 CAGR 2012/17 Total

Convenience Stores 33.6 11.7 73.6

Table 13 Grocery Retailers Outlets by Channel: Units 2012-2017

Convenience Stores 0.9 0.9 0.8 0.8 0.9 0.8

Table 14 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017

Convenience Stores -8.8 -1.0 -4.8

2012 2013 2014 2015 2016 2017

Value sales INR bn 7,529.0 8,629.2 9,827.8 11,036.8 12,354.9 13,785.6

Value sales INR million 11.6 12.9 83.1

Table 17 Sales in Non-Grocery Specialists by Channel: Value 2012-2017

Apparel and Footwear 1,967.4 2,331.4 2,725.8 3,074.7 3,459.1 3,843.0

Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017

% current value growth, retail value rsp excl sales tax

2016/17 2012-17 CAGR 2012/17 Total

Apparel and Footwear Specialist 11.1 14.3 95.3

Table 19 Non-Grocery Specialists Outlets by Channel: Units 2012-2017

Apparel and Footwear 672.2 740.2 812.0 886.7 978.9 1,077.8

Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017

Apparel and Footwear Specialist 10.1 9.9 60.3

2012 2013 2014 2015 2016 2017

Value sales INR bn 109.4 121.1 140.2 161.5 182.6 205.7