INTRODUCTION

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 INTRODUCTION

INTRODUCTION OF FINANCIAL MANAGEMENT

Financial management refers to the efficient and effective management of money

(funds) in such a manner as to accomplish the objectives of the organization. It is the
specialized function directly associated with the top management. The significance of this
function is not seen in the 'Line' but also in the capacity of the 'Staff' in overall of a company.
It has been defined differently by different experts in the field.

The term typically applies to an organization or company's financial strategy,

while personal finance or financial life management refers to an individual's management
strategy. It includes how to raise the capital and how to allocate capital, i.e. capital budgeting.
Not only for long term budgeting, but also how to allocate the short term resources
like current liabilities. It also deals with the dividend policies of the share holders.

Financial Management is a vital activity in any organization. It is the process of

planning, organizing, controlling and monitoring financial resources with a view to achieve
organizational goals and objectives. It is an ideal practice for controlling the financial
activities of an organization such as procurement of funds, utilization of funds, accounting,
payments, risk assessment and every other thing related to money.

In other terms, Financial Management is the application of general principles of

management to the financial possessions of an enterprise. Proper management of an
organization’s finance provides quality fuel and regular service to ensure efficient
functioning. If finances are not properly dealt with an organization will face barriers that may
have severe repercussions on its growth and development.

There are several options that one can use for managing their finances, this could be
either managing them on your own, hire a full time employee, hire a part time accountant or
a third party who manages all finance related activities for you, for example a Chartered
Accountant.

Most often organizations have a dedicated department that looks after the financial matters of
the company. A finance manager is designated for handling finance and managing its
resources within an enterprise. All finance-related decisions are taken at this position.

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Depending on the company profile the finance department can have several designations to
cater to the various needs of the company.

Importance of Financial Management for NGOs

As a NGO you might be thinking your primary task is to work towards social service and not
financial management. But unless your finances and funds are sorted, you cannot achieve
your objectives. The primary significance of financial planning and management in NGOs
lies in achieving its overall goals and objectives. Here are some points indicating the
importance of financial management for an NGO.

 Being accountable to the donors: Most NGOs rely completely on funding and
therefore having proper accounting systems in place becomes all the more important.
As a NGO you need to be accountable to the donor agencies and individuals who
support your cause. With proper systems in place you can keep track of your
expenditures and submit timely reports to them. This would lead to enhanced trust
between you and the donor, thereby increasing the chances of your NGO getting a
continuous support from them. With limited funding it is important for an NGO to
manage all the funds in a careful manner. Furthermore, proper finance systems will also
help the NGO maintain financial reports and showcase their entire spending to the
regulatory bodies as per the agreed terms.
 Securing future: The present financial condition of any organization determines its
future. In a similar manner, NGOs should also opt for sustainable use of finance. This
simply means that NGOs should spend in their present ventures, keeping in mind the
future. After all, it is quite important to have future plans and become well secured as
well as future-ready.
 Eliminating fraud and theft: Malpractices and illegal deeds such as overuse of
resources, fraud and theft have become prevalent among NGOs. Firm checks are
mandatory, for minimizing such illicitness and preventing abuse of resources. With
complete financial planning, coordination and control, these issues can be easily
addressed.
 Making productive decisions: With sound financial management, NGOs can make
more productive decisions concerning resource allocation, fund raising, fund
mobilizing and other undertakings. Good decision making skill enables right amount of

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 funds to be invested at the right place. Funds are therefore efficiently and optimally
utilized.
 Achieving objectives: Every NGO is guided by certain policies and procedures, which
are related to its overall objectives. Each decision that is undertaken by the authority is
driven towards successful achievement of its set goals and objectives. Without
organizing finance, it will be difficult for the organization and its employees to reach its
aim and fulfill purpose of its existence.
 Enhancing credibility: Managing finance is a matter of skills and tactics that ideally
changes from time to time. With excellent finance management, NGOs enhance their
image that enhances its value and making them more credible. By framing well defined
financial plans and policies NGOs also earn good reputation within its community.
They can also improve their current position and look forward to gain trust, faith and
reliability.
 Strengthening fundraising efforts: Most of the NGOs solely survive on its funds.
Well organized financial resources help in strengthening fundraising efforts by giving
an overall idea about available finance and the amount of finance that needs to be
accumulated. Thus, employees get a fair idea regarding the expected amount and plan
their fundraising ventures accordingly.

BRAND ELEMENTS:

 Name: The word or words used to identify the company, product, service and
concept.
 Logo: The visual trademark that identifies the brand.
 Tagline or Catchphrase: “The Quicker Picker Upper” is associated with Bounty;
“Can you hear me now” is an important part of the Verizon Brand.
 Shapes: The distinctive shape of the Coca-Cola bottle or the Volkswagen Beetle is
trademarked elements of those brands.
 Graphics: The dynamic ribbon is also a trademarked part of Coca-Cola’s brand.
 Color: Owens-Corning is the only brand of fiber glass insulation that can be pink.
 Sounds: A unique tune or set of notes can “denote” a brand: NBC’s Chimes are one
of the most famous examples.

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  Movement: Lamborghini has trademarked the upward motion of its car doors.
 Smells: Scents, Such as the rose-jasmine-musk of Chanel No.5 is trademarked.

TYPES OF BRAND AWARENESS

Marketers typically identify two distinct types of brand awareness; namely brand recall (also
known as unaided recall or occasionally spontaneous recall) and brand recognition (also
known as aided brand recall) These types of awareness operate in entirely different ways with
important implications for marketing strategy and advertising.

Brand recall

Brand recall is also known as unaided recall or spontaneous recall and refers to the ability of
the consumers to correctly elicit a brand name from memory when prompted by a product
category.[2] Brand recall indicates a relatively strong link between a category and a brand
while brand recognition indicates a weaker link. When prompted by a product category, most
consumers can only recall a relatively small set of brands, typically around 3-5 brand names.
In consumer tests, few consumers can recall more than seven brand names within a given
category and for low-interest product categories, most consumers can only recall one or two
brand names.

Research suggests that the number of brands that consumers can recall is affected by both
individual and product factors including; brand loyalty, awareness set size, situational, usage
factors and education level.[9] For instance, consumers who are involved with a category,
such as heavy users or product enthusiasts, may be able to recall a slightly larger set of brand
names than those who are less involved.

Brand recognition

Brand recognition is also known as aided recall and refers to the ability of the consumers to
correctly differentiate the brand when they come into contact with it. This does not
necessarily require that the consumers identify the brand name. Instead, it means that
consumers can recognise the brand when presented with it at the point-of-sale or after
viewing its visual packaging.[10] In contrast to brand recall, where few consumers are able to
spontaneously recall brand names within a given category, when prompted with a brand
name, a larger number of consumers are typically able to recognise it.

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Top-of-Mind Awareness

Consumers will normally purchase one of the top three brands in their consideration set. This
is known as top-of-mind awareness. Consequently, one of the goals for most marketing
communications is to increase the probability that consumers will include the brand in their
consideration sets.

By definition, top-of-mind awareness is "the first brand that comes to mind when a customer
is asked an unprompted question about a category. When discussing top-of-mind awareness
among larger groups of consumers (as opposed to a single consumer), it is more often defined
as the "most remembered" or "most recalled" brand name(s).

A brand that enjoys top-of-mind awareness will generally be considered as a genuine

purchase option, provided that the consumer is favourably disposed to the brand name. Top-
of-mind awareness is relevant when consumers make a quick choice between competing
brands in low-involvement categories or for impulse type purchases.

Marketing implications of brand awareness

Clearly brand awareness is closely related to the concepts of the evoked set (defined as the set
of brands that a consumer can elicit from memory when contemplating a purchase) and
the consideration set (defined as the “small set of brands which a consumer pays close
attention to when making a purchase decision”). One of the advertising's central roles is to
create both brand awareness and brand image, in order to increase the likelihood that a brand
is included in the consumer's evoked set or consideration set and regarded favourably.

Consumers do not learn about products and brands from advertising alone. When making
purchase decisions, consumers acquire information sources from a wide variety of
information sources in order to inform their decisions. After searching for information about
a category, consumers may become aware of a larger number of brands which collectively
are known as the awareness set. Thus, the awareness set is likely to change as consumers
acquire new information about brands or products. A review of empirical studies in this area
suggests that the consideration set is likely to be at least three times larger than the evoked
set. Awareness alone is not sufficient to trigger a purchase, consumers also need to be
favourably disposed to a brand before it will be considered as a realistic purchase option.

The process of moving consumers from brand awareness and a positive brand attitude
through to the actual sale is known as conversion. While advertising is an excellent tool for
creating awareness and brand attitude, it usually requires support from other elements in the

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marketing program to convert attitudes into actual sales. Other promotional activities, such as
telemarketing, are vastly superior to advertising in terms of generating sales. Accordingly, the
advertising message might attempt to drive consumers to direct sales call centres as part of an
integrated communications strategy. Many different techniques can be used to convert
interest into sales including special price offers, special promotional offers, attractive trade-in
terms or guarantees.

Percy and Rossiter (1992) argue that the two types of awareness, namely brand
recall and brand recognition, operate in fundamentally different ways in the purchase
decision. For routine purchases such as fast moving consumer goods (FMCG), few shoppers
carry shopping lists. For them, the presentation of brands at the point-of-sale acts as a visual
reminder and triggers category need. In this case, brand recognition is the dominant mode of
awareness. For other purchases, where the brand is not present, the consumer first
experiences category need then searches memory for brands within that category. Many
services, such as home help, gardening services, pizza delivery fall into this category. In this
case, the category need precedes brand awareness. Such purchases are recall dominant, and
the consumer is more likely to select one of the brands elicited from memory. When brand
recall is dominant, it is not necessary for consumers to like the advertisement, but they must
like the brand. In contrast, consumers should like the ad when brand recognition is the
communications objective.

The distinction between brand recall and brand recognition has important implications
for advertising strategy. When the communications objectives depend on brand recognition,
the creative execution must show the brand packaging or a recognisable brand name.
However, when the communications objectives rely on brand recall, the creative execution
should encourage strong associations between the category and the brand. Advertisers also
use jingles, mnemonics and other devices to encourage brand recall.

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PEER TO PEER LANDING

P2P lending is direct lending between lenders and borrowers online without using traditional
financial intermediaries such as banks. There has been a rapid increase in the amount of
outstanding loans in P2P lending in recent years, mainly in the UK, the US, and China, since
a major P2P lending platform in the UK was launched in 2005. In this paper, the structure of
P2P lending and its characteristics are analysed using banks as a reference point. This paper
also highlights the fact that the legal arrangements in P2P lending vary from country to
country and those differences could affect the degree of investor protection. Samitsu (2017)
explains that under the current legal arrangement in Japan, investors assume the credit risk of
P2P lending platforms, and proposes utilising schemes such as specific purpose companies
and specific trust companies to strengthen investor protection.

In recent years, FinTech - technologically-enabled financial innovation that could result in

new business models, applications, processes or products with an associated material effect
on financial markets and institutions and the provision of financial services (Carney, 2017) -
has attracted considerable attention. One prominent example of a FinTech business is P2P
lending. There has been a rapid increase in the amount of outstanding loans in P2P lending in
the UK since the launch in 2005 of a major P2P lending platform. Similar developments have
also been observed in the US and China.

There are two aspects of P2P lending that have helped its growth. First, the cost of
conducting business is low because P2P lending platforms have little need for a physical
presence or human resources to operate. In addition, while banking regulations and the
supervision of banking activities have become increasingly stringent since the global
financial crisis, the activities of P2P lending platforms are not subject to those regulations.

P2P lending poses different risks from bank lending. In order to properly grasp the risks of
P2P lending, it is necessary to carefully analyse its structure and legal arrangements. In
particular, depending on the legal arrangement, the failure of a P2P lending platform could
lead to unexpected losses for its investors. For the sound development of P2P lending, those
risks to investors must be mitigated.

This paper will first analyse the structure of P2P lending and its characteristics using
traditional lending by banks as a reference point. The paper will then illustrate how legal
arrangements of P2P lending differ from country to country. Finally, it will discuss the issue

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of investor protection in the event of the failure of a P2P lending platform based on those
differences.

P2P lending and social welfare

P2P lending has the potential to improve social welfare by conducting business at a lower
cost than existing financial intermediaries and distributing social surplus among lenders and
borrowers. For instance, P2P lending is attractive to borrowers because of the relatively low
interest rates and the speed at which borrowers can access funds compared to traditional bank
loans. At the same time, P2P lending also benefits lenders by offering a higher yield than
deposit rates under the current low interest rate environment.

P2P lending might also improve social welfare because there is no systemic risk like that
created by banks. First, P2P lending platforms do not have vulnerable balance sheet
compositions. In other words, P2P lending platforms do not conduct business using their
balance sheets in the way banks do, so there is no inherent risk on their balance sheets.
Second, P2P lending businesses are not structured in a way where the collapse of one
platform would lead to the collapse of others in a chain reaction. In other words, (i) P2P
lending platforms are not required to refund lenders; (ii) P2P lending platforms do not take on
the credit risk of counterparties; and (iii) unlike banks, which have interbank settlement
functions, P2P lending platforms do not participate in deferred net settlement systems.

Systemic risk, however, has been re-defined more broadly as the potential of a widespread
adverse effect on the financial system and thereby on the wider economy after the global
financial crisis (IOSCO, 2011). According to this concept of systemic risk, the P2P lending
market at present does not pose a systemic risk on the financial system. However, there are
possible unfavourable developments which should be kept in mind. Regulators should pay
attention to factors such as the size of the market, cross-border activities, interconnectedness
through the involvement of institutional lenders or securitisation, and slippage in
underwriting standards (Kirby and Worner 2014, IOSCO 2017).

1. In P2P lending, lenders bear the default risk of borrowers. Therefore, the yield of P2P
lending includes the credit costs which would be borne by the bank in the case of a
bank loan. As long as P2P lenders can accommodate the borrowers' default risk, those
high yields are beneficial for the lender.

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 COMPANY PROFILE

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 COMPANY PROFILE
Peer-to-peer lending, also abbreviated as P2P lending, is the practice of lending
money to individuals or businesses through online services that match lenders with
borrowers. Since peer-to-peer lending companies offering these services generally operate
online, they can run with lower overhead and provide the service more cheaply than
traditional financial institutions. As a result, lenders can earn higher returns compared
to savings and investment products offered by banks, while borrowers can borrow money at
lower interest rates, even after the P2P lending company has taken a fee for providing the
match-making platform and credit checking the borrower. There is the risk of the borrower
defaulting on the loans taken out from peer-lending websites.

Also known as crowdlending, many peer-to-peer loans are unsecured personal loans, though
some of the largest amounts are lent to businesses. Secured loans are sometimes offered by
using luxury assets such as jewelry, watches, vintage cars, fine art, buildings, aircraft and
other business assets as collateral. They are made to an individual, company or charity. Other
forms of peer-to-peer lending include student loans, commercial and real estate loans, payday
loans, as well as secured business loans, leasing, and factoring.

The interest rates can be set by lenders who compete for the lowest rate on the reverse
auction model or fixed by the intermediary company on the basis of an analysis of the
borrower's credit. The lender's investment in the loan is not normally protected by any
government guarantee. On some services, lenders mitigate the risk of bad debt by choosing
which borrowers to lend to, and mitigate total risk by diversifying their investments among
different borrowers. Other models involve the P2P lending company maintaining a separate,
ring fenced fund, such as Rate Setter's Provision Fund, which pays lenders back in the event
the borrower defaults, but the value of such provision funds for lenders is subject to debate.

The lending intermediaries are for-profit businesses; they generate revenue by

collecting a one-time fee on funded loans from borrowers and by assessing a loan servicing
fee to investors (tax-disadvantaged in the UK vs charging borrowers) or borrowers (either a
fixed amount annually or a percentage of the loan amount). Compared to stock markets, peer-
to-peer lending tends to have both less volatility and less liquidity.

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 PROBLEM DEFINITION

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 PROBLEM DEFINITION

The main purpose of this project is to study the “A Study on Awareness and
Perception of Peer to Peer landing in Nagpur.”
The main purpose of the study is to understand the consumer requirement and need
which directly lead to the marketing among Peer to Peer Landing Company currently may
not focus on all the Consumer satisfied may cover all the geographical areas of Nagpur city.
Proper marketing are most important in order to achieve best result. Consumer Preference
implemented by the company may not be satisfactory. The study will explore the factors
responsible for consumer satisfaction.

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 OBJECTIVES OF THE STUDY

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 OBJECTIVES OF THE STUDY

 To analyze the awareness among public about the Peer to Peer Landing.

 To know the consumer perception for Peer to Peer Landing.

 To study penetration of Peer to Peer Landing among underprivileged population.

 To Identify the reason of dissatisfaction, if any
 To Identify the factor which is important which purchasing Product.
 To find the consumer preference towards Peer to Peer Landing.
 To study the awareness among people.

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 HYPOTHESIS

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 HYPOTHESIS

A hypothesis is a proposed explanation for a phenomenon. For a hypothesis to be a

scientific hypothesis, the scientific method requires that one can test it. Scientists generally
base scientific hypotheses on previous observations that cannot satisfactorily be explained
with the available scientific theories. Even though the words "hypothesis" and "theory" are
often used synonymously, a scientific hypothesis is not the same as a scientific theory.
A working hypothesis is a provisionally accepted hypothesis proposed for further research.

 Price is one of important factor for purchasing Product.

 Warranty provide by company is another important factor for purchase Product.

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 SCOPE OF THE STUDY

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 SCOPE OF THE STUDY

 This report provides a frame of mind of people, what are the expectations of
consumer and up to how much levels those expectations can meet.

 The main purpose of the study is to aware the customers about the Peer to Peer
Landing.
 This report will help to understand the consumer behaviour towards purchasing a new
Peer to Peer Landing.

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 RESEARCH METHODOLOGY

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 RESEARCH METHODOLOGY

Research in common term refers to a search for knowledge. One can also define
research as a scientific and systematic search for proper information on a specific topic. In
fact, research in art of scientific investigation. Dictionary definition of research is a careful
investigation or enquiry especially through search for a fact in any branch of knowledge.
Some people consider research as a movement from the known to the unknown. It is actually
a voyage of discovery. We all possess the vital instinct of inquisitiveness. When the unknown
confronts us, more and more our inquisitiveness makes us probe and attain understanding of
the unknown. This inquisitiveness is the mother of all knowledge and the method, which one
employs for obtaining the knowledge of whatever the unknown, can be termed as research.

Research can be defined as systemized effort to gain new knowledge. A research is

carried out by different methodologies which have their pros and cons. Research
methodology is a way to solve research in studying and solving research problem along with
logic behind them are defined through research knowledge.

RESEARCH PROCESS CHART

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SAMPLE DESIGN

Sampling is a process in which the fixed numbers of observations are taken randomly from a
larger population.

A technique which is fundamental for behavioral research is known as sampling.

A definite plan to obtain a sample from the sampling frame is sample design. The method or
technique which is adopted by the researcher is selecting the units of sampling from the
population is called sampling design.

According to Cochran, “In every branch of science we lack the resources, to study more
than a fragment of the phenomena that might advance our knowledge.” In this definition a
“fragment” is the sample and “phenomena” is the “population”

According to Davis S. Fox, “In the social science, it is not possible to collect data from
every respondent relevant to our study but only from some fractional part is called sampling”

The basis for selecting a sample survey is the framework or roadmap which s called sample
design and it affects other important aspects of the survey. For obtaining some type of
relevant information using survey , researchers execute it for some population , or universe.

TYPES OF SAMPLING

Sampling

Non-
Probability
Probability
Sampling
Sampling

A.) Probability Sampling-

This method, in which all units of the universe are given an equal chance of being selected in
the sample, is known as probability sampling. There is an assurance of the results in terms of
probability that are obtained through probability or random sampling. The significance of the

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results lies in measuring the errors of estimation obtained from a random sample which
brings predominance of the sampling designs over the intentional sample design.

B.) Non- Probability Sampling:

Non-probability sampling is that type of sampling procedure which does not have any ground
for estimating the probability that whether or not each item in the population has been
included in the sample. There are different names of non-probability sampling such as
deliberate sampling, purposive sampling and judgment sampling.

In this type of sampling, the researcher deliberately selects items for the sample and the
choice of researcher regarding the item is provided more weight age.

In The Current Study “Simple Random Sampling Method” Has Been Used.

The Sample Size Is “50”

Method Used Is “Probability Method”.

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DATA COLLECTION -

Basically, the data can be classified into two categories i.e.,

A. Primary Data
B. Secondary Data

PRIMARY DATA-

 Primary Data is collected by the questionnaire based on market survey.

 Primary data gives latest information and offers much greater accuracy and reliability.
 There are various sources for obtaining primary data i.e. survey, personal interview,
field survey, panel research and observation approach etc.

The primary data are those which are collective a fresh and for the first time, these data are of
the original character. These can be collected by

a) Questionnaire.
b) Interview.
c) Observation.
d) Schedules.

A) QUESTIONNAIRE

This method of data collection is most popular and particularly useful in case of big
universe. In this method questionnaire is send to the concerned person through mail, with
respect to answer and return. It consists of definite number of questions printed in specific
order.

The inherited merits of the system are comparatively lower cost and freedom from
interviewer’s bias.

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 B) SCHEDULE METHOD

This method of data collection is very similar to questionnaire, with little difference which
lies in the fact that schedule (Performa containing set of questions) are filled by researcher,
through this method the drawbacks of the questionnaire in form of non-awareness etc. were
removed. This method has a benefit of cross examination to find out the truth.

C) INTERVIEW METHOD

The interview method of collecting data involves presentation of oral, verbal, stimuli; and
reply in terms of oral, verbal responses. This is done personally by the researcher for
conducting intensive study. In this structured and non structured interviews were are
conducted as per needs and desires of the situation.

Types of interviews:

 Personal interview -
In the personal interview process the interviewer needs to put pre-planned questions
and has to record responses obtained. This interview technique is done at personal
level (face-to-face) and is expensive. An example of personal interview is the one
taken in case of recruiting or hiring personnel in various companies.
 Telephone interview –
The telephonic interview is done when less information is needed. It is conducted in
place of personal interview. It is an economic method. It is suitable to use telephone
interview, when there is a need to know about the telecast of information shortly after
release in radio or television mediums.
 Mail Interview -
In mail interview structured questionnaire is sent through a mail with set of
instructions attached to it, where the respondents are free to fill it as per their comfort
and free time. this interview is more flexible than any other kind of interview. Here,
the structuring, pre-testing and compiling of questionnaire of such interviews has to
be done with more care as compared of the personal interview.
 Panel Interview-
As the name suggests, a panel job interview is where a candidate is interviewed by a
group of interviewers. In most cases, they will be on their own with the panel,

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 particularly if it's for a senior position, but in other scenarios there could be several
candidates and interviewers all in the room at once.
D) OBSERVATION METHOD

Another technique for gathering primary data is observation. When the researcher
records information about a person, organization, or situation, without making any
personal contact, it is known as “observation method”. In this the researcher or the
field executive observes the activity of the concerned person or organization, to draw
a pattern of behavior or response to a particular incident. Sometimes, an artificial
environment is created to collect the actual responses of the participants.

SECONDARY DATA-

Secondary data are those which have already been collected by someone else,

And which have already been passes through statistical processes. Those data’s are
collectedly printed reports, journals, personnel reports, organizational data’s, letters, diaries,
bibliography, autobiography, newspapers , internet , articles etc.

METHODS USED FOR THE COLLECTION OF PRIMARY AND SECONDARY

DATA FOR RESEARCH –

Survey technique and field distance were used for data collection.

Conclusion of data Collection

In the current study, secondary sources of data which were used were as follows:

 Textbooks
 Journals
 Newspapers
 Internet/websites

Primary data sources which were used are as follows :

 Questionnaire method
 Personal interview technique.

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 DATA ANALYSIS & INTERPRETATION

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 DATA ANALYSIS & INTERPRETATION

1) Do you have knowledge about Peer & Peer Leading products?

Opinion No. of Respondents Percentage

Yes 45 95%
No 5 5%
Total 50 100%

100 95
90
80
70
60
50
40
30
20
10 5
0
Yes No

INTERPRETATION :-

The graphs show that approximately 95% of the respondents were having knowledge
of Peer & Peer Leading products. This shows that there is a great market potential for Peer &
Peer Leading and people are ready to invest if guided properly.

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2) Have you ever purchased Peer & Peer Leading product?

Opinion No. of Respondents Percentage

Yes 45 95%
No 5 5%
Total 50 100%

100 95
90
80
70
60
50
40
30
20
10 5
0
Yes No

INTERPRETATION :-

The graphs show that around 95% of people have Purchasing the Peer & Peer Leading
Product & 5% of people have not purchasing the Peer & Peer Leading product.

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3) Awareness about Peer & Peer Leading Products.

Awareness No. of Respondents Percentage

Yes 35 70%
No 15 30%
Total 50 100%

80
70
70

60

50

40
30
30

20

10

0
Yes No

INTERPRETATION :-

As of now awareness of Peer & Peer Leading products in the city is pretty much
and results shows approx 70% people are aware about the Peer & Peer Leading
products.

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4) Rating for Peer & Peer Leading products.

Rating No. of Respondents Percentage

Fair 5 10%
Average 5 10%

Good 10 20%

Best 30 60%

Total 50 100%

60
60

50

40

30
20
20
10 10
10

0
Fair Average Good Best

INTERPRETATION :-

60% of people given Best rating to the Peer & Peer Leading products, so from this
we can analyze that Peer & Peer Leading is doing good but it is having good potential in
market.

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5) In your opinion which factors influence you to purchase Peer & Peer Leading
products?

Opinion No. of Respondents Percentage

Advertisement 8 16
Services 13 26
Brand Image 17 34
Month Publicity 7 14
Brand Loyalty 5 10
Total 50 100

40

35 34

30
26
25

20
16
15 14
10
10

0
Advertisement Services Brand ImageMonth Publicity
Brand Loyalty

INTERPRETATION :-

The above table indicates that, 26 people are influenced through services, 16% through
advertisement, 34% through brand image, 14% people influencing through mouth publicity
% 10% brand loyalty.

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6) Are you interested to know about Peer & Peer Leading.

Opinion No. of Respondents Percentage

Yes 45 90%
No 5 10%
Total 50 100%

100
90
90
80
70
60
50
40
30
20
10
10
0
Yes No

INTERPRETATION:-

The graphs show that approximately 90% of the respondents were unaware are interested to
know Peer & Peer Leading. This also shows that Peer & Peer Leading enjoys a good image
among the masses.

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7) From which source did you about Peer & Peer Leading?

Opinion No. of Respondents Percentage

Television 14 28%
Newspaper 11 22%
Social Media 15 30%
Friends/Relatives 10 20%
Total 50 100%

35
30
30 28

25
22
20
20

15

10

0
Television Newspaper Social Media Friends/Relatives

INTERPRETATION :-

Out of 50 People who are aware about Peer & Peer Leading, around 30% of people
know about Peer & Peer Leading from social media and 28% people know through
television.

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8) Have you purchased any policy from Peer & Peer Leading?

Opinion No. of Respondents Percentage

Yes 21 42%
No 29 58%
Total 50 100%

70

60 58

50
42
40

30

20

10

0
Yes No

INTERPRETATION :-

The conical chart shows that approximately 58% of the respondents did not purchase any
product from Peer & Peer Leading. This shows that most of the market is unexplored
representing a huge sales potential.

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9) Are you Satisfied with the Peer & Peer Leading agency/dealer/agent/online
services?

Opinion No. of Respondents Percentage

Yes 35 70
No 15 30
Total 50 100%

80
70
70

60

50

40
30
30

20

10

0
Yes No

INTERPRETATION :-

Amongst the people who are aware about Peer & Peer Leading and had come across dealer or
checked online service etc. the data tells us that 70% of them are satisfied with services
offered by Peer & Peer Leading.

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10) Are you satisfied with the Peer & Peer Leading products offered by various
companies?

Opinion No. of Respondents Percentage

Yes 35 70
No 15 30
Total 50 100%

80
70
70
60
50
40
30
30
20
10
0
Yes No

INTERPRETATION :-

The Circular shows that around 70% of the people who have purchased product are
satisfied with the products provided by Peer & Peer Leading.

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11) What do you think about the return of different plans of Peer & Peer Leading
products?

Opinion No. of Respondents Percentage

Excellent 1 2%
Very Good 8 16%
Good 26 52%
Bad 15 30%
Total 50 100%

60
52
50

40

30
30

20 16

10
2
0
Excellent Very good Good Bad

INTERPRETATION :-

2 % of respondent found that the responses are excellent, 16% of the respondents
found it very good, 52% of the respondents are good and 30% says returns are bad.

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12) What are the factors that satisfy you?

Opinion No. of Respondents Percentage

Good Services 25 50%
Easy Accessibility 18 36%
Cooperation 7 14%
Total 50 100%

60
50
50

40 36

30

20
14
10

0
Good service East Cooperation
Accessibility

INTERPRETATION :-

Graphs shows 15 out of 50 Peoples wants good services and around 18 out of 30
People want easy accessibility and 14% get satisfied by cooperation.

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 CONCLUSION

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 CONCLUSION

 Today Peer & Peer Leading is a rapidly growing sector. After introduction of the
private players this industry is becoming complex as well as competitive day to day.
 After analyzing the responses of the people about factors influences them for the
brand preference, the result shows that, people have become more educated and
responsible towards buying product according to their requirement and factors life
good services, brand and advertisement help them.
 Major finding of the study show that savings and investment is the prime preference
along with protection plan.
 At the same time people are more focused on their future planning. In particular Peer
& Peer Leading has huge brand awareness in the urban market due to presence in the
market, but at the same time company is struggling for its market share in rural
market.
 Hence, the most important thing matters to the customer while purchasing the Peer &
Peer Leading product’s is “Quality, service, reliability of the product’s brand”.
So, we can Say, There is no significant relationship between the medium of
information and brand awareness.

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 SUGGESTION

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 SUGGESTION

 According to the study, it is observed that company enjoys a good brand image in the
market, so they should try to maintain that brand image.
 Company can keep promoting more through television and social medias as more and
more people are aware though these sources.
 Company can try to retain their present customers and try and attract new customers
by providing them with good plan and after sales services.

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 BIBLIOGRAPHY

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 BIBLIOGRAPHY

Book Reference :-

 Kevin Lane Keller (2004), Strategic Brand Management, 2nd edition, Pearson
Education, New Delhi

 Consumer Behavior, 6th Edition, by Lean G.Sehiffman and Leslic lazan Kanuk.

 Consumer Behavior, 6th Edition, by Hawkins, Best ad Coney.

 Brand Equity (Economic Times)

Web Sites :-

 www.google.com

 www.wikipedia.com

 www.peer&peerleading.com

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 ANNEXURE

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 ANNEXURE

1) Do you have knowledge about Peer & Peer Leading products?

 Yes
 No

2) Have you ever purchased Peer & Peer Leading product?

 Yes
 No

3) Awareness about Peer & Peer Leading Products.

 Yes
 No

4) Rating for Peer & Peer Leading products.

 Fair
 Average
 Good
 Best

5) In your opinion which factors influence you to purchase Peer & Peer Leading
products?

 Advertisement
 Services
 Brand Image
 Month Publicity
 Brand Loyalty

6) Are you interested to know about Peer & Peer Leading.

 Yes
 No

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7) From which source did you about Peer & Peer Leading?

 Television
 Newspaper
 Social Media
 Friends/Relatives

8) Have you purchased any policy from Peer & Peer Leading?

 Yes
 No

9) Are you Satisfied with the Peer & Peer Leading agency/dealer/agent/online
services?

 Yes
 No

10) Are you satisfied with the Peer & Peer Leading products offered by various
companies?

 Yes
 No

11) What do you think about the return of different plans of Peer & Peer Leading
products?

 Excellent
 Very Good
 Good
 Bad

12) What are the factors that satisfy you?

 Good Services
 Easy Accessibility
 Cooperation

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