Branding Guidelines: January 2018 Edition

BRANDING GUIDELINES
January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 1

ITU BRANDING GUIDELINES - WORLD TRIATHLON SERIES
HOW TO USE THESE GUIDELINES How to use these guidelines

Production responsibility of branding items
2
3
FIELD OF PLAY 39
3.1. Finish Area 40
3.2. Swim Start Beach or Low Pontoon 41
This guide establishes the standards for the consistent, BASICS4
3.3. Swim Start Pontoon 42
accurate application of the ITU logo, its brand and 1.1. Logos 4c 5
3.4. Finish Tape 43
its supporting elements in all media, including online, 1.2. Logo/Background 4c logo 7
3.5. Interview Backdrop 44
broadcast, interactive and print. 1.3. Logo/Background 1c logo 8
3.6. Press Backdrop 45
1.4. Unacceptable versions of the logo 9
The logos and their elements must be reproduced only 3.7. Awards Ceremony Backdrop 46
1.5. Tribe 10
in the formats displayed in these standards. Under no 3.8. Finish Gantry/Finish Arch 47
circumstances may the logos be modified in any way. 1.6. Colours 11
3.9. Small Sign Board 49
1.7. Typography 12
Please observe the principles established in these 3.10. Buoys 50
1.8. Grid 13
standards. This will ensure all material remains true to 3.11. ITU Anti Doping Outreach Elite Swim Cap 51
1.9. Box Element 14
the spirit of the ITU design and brand identity. 3.12. Age-Group Swim Caps 52
1.10. Closing Box 16
For questions or concerns about the usage of the 3.13. Stickers and Body Decals 53
1.11. Box Element Examples 17
elements in these standards, approval of artwork or 3.14. Age-Group Bib Number 54
1.12. Photo Style 19
additional branded items not included in this guide, 3.15. Kit/Goody Bag 55
please contact: branding@triathlon.org USAGE20 3.16. Sponsor Signage Boards and Banners 56
2.1. Three Options of Composition 21 3.17. Athlete ID Plates and Bike Rack 58
2.2. Adverts/Posters 22 3.18. Area/Access Signboards 59
2.3. Displays 24 3.19. Course Branding 61
2.4. Editorial 25 3.20. Flags 62
2.5. Tables 30 3.21. Bike rack stickers 63
2.6. Maps 31 3.22. Carpet stencils 64
2.7. Press Kit 32
MISCELLANEOUS65
2.8. Invitation 33
2.9. Stationery 34 WEBSITE68
2.10. Credential 35
FILENAME70
2.11. Signage 36
2.12. Social Media 37 ITU LOGO AND COLOUR 72

ITU BRANDING GUIDELINES - WORLD TRIATHLON SERIES
PRODUCTION RESPONSIBILITY OF
ITEMS WTS
BRANDING ITEMS
Gantry LOC *
The table shows per type of events, the various Finish Tape LOC *
branding items to be produced and the responsibility for Podium Backdrop LOC *
production.
Interview Backdrop LOC *
The artwork of items produced by the LOC must be Accreditations LOC *
submitted to ITU for approval.
Directional Signage LOC *
Field of Play Signage LOC *
Bike Racks and Labels LOC *
Triathlon Arch ITU

Global Partner Arch ITU
Global Partner Branding
ITU
(Scrims+Arch)
ITU Scrims ITU
ITU Triathlon Live Scrims ITU
ITU Vertical Flags ITU
ITU Medal Ceremony Flag ITU
Elite Athletes Bike & Helmet

ITU
Stickers
Elite Body Decals ITU
Elite Swim Caps ITU
Bib number LOC

(AG only)
Bib mountain bike plate n/a

Elite/U23/Junior/Para Medals ITU
* artwork to be submitted to ITU for approval

ITU BRANDING GUIDELINES WORLD TRIATHLON SERIES
BASICS
1.1. Logos 4c 5
1.2. Logo/Background 4c logo 7
1.3. Logo/Background 1c logo 8
1.4. Unacceptable versions of the logo 9
1.5. Colours 10
1.6. Typography 11
1.7. Grid 12
1.8. Box Element 13
1.9. Closing Box 15
1.10. Box Element Examples 16
1.11. Photo Style 18

BASICS
1.1. LOGOS 4C
The Event logo is the mark by which the individual events EVENT LOGO
of the series are recognized. WITHOUT SPONSOR Venue
Blue 50%
The Event logos vary in width and colour. The left side
of the Tribe is coloured in series blue/logo blue. The 3 equally sized text lines
CITY
colours to the right of the Tribe are in relation to the
unique colours of the sponsor or the host city.
The width of the logo depends on the length of the

Series
sponsor name.
Blue
Integrated Tribe Individual Event Colours
or White
EVENT LOGO WITH

SPONSOR
SPONSOR SPONSOR
CITY CITY
SPONSOR SPONSOR
CITY CITY

BASICS
1.1. LOGOS 4C (2)
An Event logo will be provided to each LOC and has to EVENT LOGO
be used at all times when referring to the ITU World WITHOUT SPONSOR
Triathlon Event.
Whenever the Event logo is used, the ITU logo has to be

used as well. Venue
Blue 50%
Using the 1c version of the Event logo is only allowed
when using the 4c logo version is not possible.
ITU World Triathlon Series Logo Yokohama Standard Option 4C
Minimum logo size is a width of 40mm (1.575in.)
EVENT LOGO
WITHOUT SPONSOR
ITU World Triathlon Series Logo Yokohama Unique Colours Host City
ITU World Triathlon Series Logo Yokohama 1C Version

BASICS
1.2. LOGO/BACKGROUND 4C LOGO
The logo is ideally placed on a white or venue blue ACCEPTABLE

background. BACKGROUND
The logo must be clearly distinguishable from the

ITU ITU
background. The contrast between the logo and the
background must be strong enough to separate the CITY CITY
logo from the background.
ITU ITU
CITY CITY
UNACCEPTABLE
BACKGROUND
ITU
CITY

BASICS
1.3. LOGO/BACKGROUND 1C LOGO
The logo is ideally placed on a white or logo blue ACCEPTABLE

background. BACKGROUND
The logo must be clearly pointed out from the

background. The contrast between the logo and the
background must be strong enough to separate the logo
YOKOHAMA
from the background.
ITU
YOKOHAMA
UNACCEPTABLE
BACKGROUND

BASICS
1.4. UNACCEPTABLE VERSIONS OF THE LOGO
• It is not allowed to change the form of the logo.
• It is not allowed to change the colours of the logo.

CITY
• It is not allowed to use only parts of the logo as
CITY
graphic elements; with the exception of the Tribe.
CITY
CITY
CITY
CITY CITY
USAGE OF THE FOUR STACKED LOGO IS

NO LONGER ALLOWED

BASICS
1.5. TRIBE
The Tribe is the main sign of the ITU World Triathlon

Series. It can be used without the wording of the
Series logo.

BASICS
1.6. COLOURS
The event colours are a dark blue which is mainly used SERIES BLUE/LOGO BLUE
in the logo and a lighter blue used within the venue and
PANTONE 2955
as background for print.
C 100 / M 45 / Y 0 / K 37
The logo colours differ depending on the host city or the R 17 / G 46 / B 104
sponsor of the event. The logo colours do not appear in
the design of the event and may only be used in the logo.
VENUE BLUE ALLOWED VENUE BLUE

GRADINGS
PANTONE 2935 10% – 30%
C 100 / M 46 / Y 0 / K 0
R 0 / G 111 / B 183 50%
70% – 90%
BLACK ALLOWED BLACK GRADINGS

10% – 30%
PANTONE BLACK
C 0 / M 0 / Y 0 /K 100
R0/G0/B0 50%
70% – 90%

BASICS
1.7. TYPOGRAPHY
Corporate typeface is the Eurostile which is displayed on EUROSTILE BOLD abcdefghijklmnopqrstuvwxyz EXAMPLE
the left hand side. CONDENSED
ABCDEFGHIJKLMNOPQRSTUVWXYZ
FONT STYLE USAGE 0123456789 ,.;:-–—!„“»« HEADLINE BOLD CONDENSED
§$%&/()=©®@™#±+* SUBHEADLINE CONDENSED
Bold condensed:
• headlines, subheadlines, active typography
• style is to be used in majuscule only Body text medium Mincienti dentian deliquiam,
• sligthly enhance letter spacing sitinvenim ipsandia doles as mint eaque parup-
• enlarge font size approx. 10 % to use same optical ta tibus, a nimuscia cus nonsend anducitiae
EUROSTILE CONDENSED abcdefghijklmnopqrstuvwxyz digenis repe omnietu rionsequia dolorro dolest
size if mixed with body copy in same size fuga. Apelectet aut aliquis rae volecto tati-
ABCDEFGHIJKLMNOPQRSTUVWXYZ and animusamet, sequod molupta tusdandae.
Condensed:
0123456789 ,.;:-–—!„“»« Occae num harum facerae debis voles nemque
• subheadlines, tables, in mix with bold condensed
vent et, non por alit quam quisit laces aspita-
• for efficient body copy usage (e.g. tables, narrow §$%&/()=©®@™#±+* tem et, volorehent ipsae nestenisquia sit odis
columns) re volliqui ut laut vollori tionestibus nos restior
• style is to be used in majuscule only empore voles con culluptati non non non parun-
• slightly enhanced letter spacing de di ommoluptaqui core
• bold condensed style has to dominate
Demi text decoration
condensed style EUROSTILE MEDIUM abcdefghijklmnopqrstuvwxyz
Medium: body copy, marginalia, captions ABCDEFGHIJKLMNOPQRSTUVWXYZ
Demi: text decoration in body text 0123456789 ,.;:-–—!„“»«
§$%&/()=©®@™#±+*
REGULAR FONT SIZE USAGE
Marginalia: 4–7 Point
Body copy: 8–11 Point
Headlines: 12–100 Point EUROSTILE DEMI abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ
EXCEPTIONS
For office communication e.g. letters and fax Arial may 0123456789 ,.;:-–—!„“»«
be used alternatively. §$%&/()=©®@™#±+*
Check specific typographic rules in the usage section.

BASICS
1.8. GRID
Here is a simple document grid that helps to define SAMPLE GRID

sizes and spaces. It contains 14 lines horizontally
and vertically.
There is a defined white margin around all

documents. The margin and the spaces between
elements are defined for specific formats as
outlined in the table below.
Class Medium Dimension Margin Line Width

A DIN A6 105 x 148mm 3mm 0.5mm
B DIN A5 148 x 210mm 3mm 0.75mm
C DIN A4 210 x 297mm 5mm 1mm
D DIN A3 297 x 420mm 7mm 1.5mm
E DIN A2 420 x 594mm 10mm 2mm
F DIN A1 594 x 840mm 15mm 2.5mm

BASICS
1.9. BOX ELEMENT
GENERAL BOX ELEMENT

The box element helps to organise the various elements
in the documents in a compact way. There is a defined
space between the box elements in the grid section (see
line width on page 12). CONTENT BOX
STRONG OPTICAL MARGIN

CONTENT BOX
The colour of the box is 50% of the venue blue.
The box needs a strong optical margin. Use striking
distinct typography to clarify the purpose of the
document in this box.
If the contrast between the text and the background DEFINED SPACES
is clear enough, the box can have a transparent SPONSOR BOX (LINE WIDTH)
background.
SPONSOR BOX DEFINED SPACES

The colour of the box is 50% of the venue blue. Size of CLOSING BOX (LINE WIDTH)
the logos must be set optically. Use small font sizes in
majuscule only to differ between the sponsor categories.
Text and logos have to be used in 1c logo blue or white
only. Vertical lines divide the elements. Logos can be
arranged in 2 lines.
CLOSING BOX
The colour of the box is 100% logo blue. In general, the
Event Cities are set here in 50% venue blue. The local
event is marked up in white. Alternately, it is possible to
place the web address of the event in the box. Content
can be arranged in 2 lines. The box acts as an optical
closing of the whole element.

BASICS
1.8. BOX ELEMENT (2)
The sponsor logos have to be listed in the following 1 -LINE TITLE SPONSOR MAIN SPONSOR
order:
LOGO LOGO LOGO LOGO ITU GLOBAL
PARTNER
ITU GLOBAL
PARTNER
• TITLE SPONSOR
• MAIN SPONSORS
• ITU GLOBAL PARTNERS * 2 -LINES TITLE SPONSOR MAIN SPONSOR
LOGO LOGO LOGO LOGO

* Note: ITU reserves the space for up to three ITU ITU GLOBAL ITU GLOBAL
Global Sponsors. These spaces will return to the LOC if PARTNER PARTNER
not used by ITU.
Note: The only coloured element of the box is the bottom

ring of the ITU logo.

BASICS
1.10. CLOSING BOX
The Closing Box shows all the Series Events and points CLOSING BOX
out the connection of the single event to a Series Event.
The box starts with the Tribe element, followed by the

Series and Event city names. The colour of the box is 1 LINE  ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA | LEEDS | HAMBURG | EDMONTON | MONTRE AL | GOLD COAST
100% logo blue. In general, the Event Cities are set
here in 50% venue blue. The local event is marked up in
white. Alternately, it is possible to place the web address
of the event in the box. Content can be arranged in
2 lines. The box acts as an optical closing of the whole
box element. 2 LINES
 ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA
| LEEDS | HAMBURG | EDMONTON | MONTREAL | GOLD COAST
The size of the Tribe is defined by the method below.
The size of the 3 Tribe marks are equal to the
width of the bottom of “W” in “World” to the
right of the Tribe element.
W EVENT CLOSING BOX
1 LINE  ITU   WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA | LEEDS | HAMBURG | EDMONTON | MONTREAL | GOLD COAST
2 LINES  ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA


BASICS
1.11. BOX ELEMENT EXAMPLES
GENERAL Headline 1
The elements can be combined in many ways as shown

on page 17 to suit various needs and requirements. EVENT LOGO ALIGNS TRIATHLONLIVE.TV LOGO
WITH ITU LOGO IN POSITION
HEIGHT AND POSITION 1ST LINE
EVENT LOGO
• Event logo size is defined by the height of the
sponsor box, if sponsor box is optically too big MAXIMUM BOX ELEMENT
or too small, choose a logo size that is optically HEIGHT
prominent. 3RD LINE FROM TOP
• Size of Event logo and ITU Logo has to be
the same.
TRIATHLONLIVE.TV LOGO
• TriathlonLive.tv logo must be set on top right in
a prominent position and must align with the
Event logo.
• The height of the TriathlonLive.tv logo is defined
by the height of the sponsor box, if sponsor box is CONTENT BOX
optically too big or too small, choose a logo size that
is optically prominent.
• The box element has a maximum height to make
sure that the TriathlonLive.tv logo stands alone. SPONSOR BOX DEFINES
ITU LOGO HEIGHT
• Apart from the TriathlonLive.tv logo, the Event logo
and the box element, no other design elements
are allowed.
• Size of Event logo and TriathlonLive.tv Logo has to
be the same.

BASICS
1.10. BOX ELEMENT EXAMPLES (2)
Headline 1 Headline 2 Headline 3

Headline 4 Headline 5 Headline 6 Headline 7 Headline 8 Headline 9
Headline 10 Headline 11 Headline 12

Headline 13 Headline 15 Headline 16 Headline 18 Headline 19 Headline 20
Headline 1 Headline 2

BASICS
1.12. PHOTO STYLE
• Depending on purpose, use either striking, ILLUSTRATIVE

illustrative images or pictures with regards to image EXAMPLES
content that might tell a story or show a person or
an event situation.
• Use aesthetic, clear compositions
• Avoid using diffuse images
• Avoid overcharged layout compositions
• Use exciting details of photos
• Do not cover important areas in photos
Only pictures that are provided by the ITU are allowed!
Please register on
http://media.triathlon.org/members/register/
to get access to ITU media database.
Here you can find all WTS event images in high
resolution. Please don’t forget to mention the credits for
each picture you use. Contact media@triathlon.org for
further information or if you have any problems during
registration, download etc.

USAGE
2.1. Three Options of Composition 20
2.2. Adverts/Posters 21
2.3. Displays 23
2.4. Editorial 24
2.5. Tables 29
2.6. Maps 30
2.7. Press Kit 31
2.8. Invitation 32
2.9. Stationery 33
2.10. Credential 34
2.11. Signage 35
2.12. Social Media 36

USAGE
2.1. THREE OPTIONS OF COMPOSITION
GENERAL
• There are three different options to compose a CITY CITY CITY
layout depending on the usage. Each delivers the

best graphic condition for the purpose of the specific
layout piece.
S T INA
VE
1. PHOTO OPTION
• For adverts and posters photos have to be used.
TA S R
EGESTI DOLO
AM
• This layout option uses photographic backgrounds NQ U
T QU G
AME SCIN
V ES
O R SITR SADIP
with the box element being placed “on top” of the DO L
S UM SE T E
M IP CON
TU
O RE A ME T
photo. Between the individual design elements LOREM IPSUM DOLOR A I
2 L
201 LOR SIT
O
13 M M D
12– M IPSU
(event and TriathlonLive.TV logos, box element), the SIT AMET CONSECTE L OR
E
• 5.000 age group competitions
• 5.000 swimsuits
background provides a strong visual.

• 5.000 bikes
• 5.000 pairs of running shoes
START INFORMATION
• 257.500 km distance
12– 13 MAI 2011 DO YOU HAVE ANY OTHER PLANS? CANCEL THEM!
• It can be used in adverts or editorial covers,

INFO AND REGISTRATION: WWW.LOREMIPSUM.COM
TITLE SPONSOR
LOGO
MAIN SPONSOR
LOGO LOGO LOGO LOGO

ELIT AHA 11-12 AUGUST 2018
for example.
LOGO ITU GLOBAL
PARTNER
ITU GLOBAL
PARTNER
LOGO LOGO LOGO LOGO
ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA
LOGO LOGO LOGO LOGO ITU
GLOBAL PARTNER
ITU
GLOBAL PARTNER
LOGO ITU
GLOBAL PARTNER
ITU
GLOBAL PARTNER
I T U W O R L D T R I A T H L O N S E R I E S | E T I A M | E L I T A H A | P O R T A | U LT R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY
2. ANGLE OPTION
• One possibility is to show 2 images to tell a story PHOTO OPTION ANGLE OPTION VENUE BLUE OPTION
through the combination, for example host city and
sports (as shown on the right).
• Another possibility is to use one striking image whose CITY CITY CITY CITY
focal point is more concentrated towards the top of

the bottom of the image (e.g. page 22). A LOREM
STIN
• Only short headlines and short sublines fit in this LOREM S TA S VOER IPSUM
E GE T I D O L DOLOR
AM
NQU
grid, use other style formats for longer texts etc.

IPSUM
ET QU NG
T AMDIPSCI
V ES
R SI
DOLO TUR SA
SUM SETE
M IP CON
LORE T AMET
LOREM IPSUM
• Angle of the content box is 21% as the angle used in
DOLOR
12 SI
AI 20 LOR 12– 13 MAI 2011 LOREM IPSUM DOLOR SIT AMET |
3 M M DO
12–1M IPSU INFO AND REGISTRATION: WWW.LOREMIPSUMDOLOR.COM
DOLOR
LORE LOREM IPSUM DOLOR: DOLOR ISPUM AMET
5000 257.500
the Tribe. 12– 13 MAI 2011 LOREM IPSUM DOLOR SIT AMET |
INFO AND REGISTRATION: WWW.LOREMIPSUMDOLOR.COM
LOREM IPSUM DOLOR: DOLOR ISPUM AMET
TITLE SPONSOR MAIN SPONSOR
12– 13 MAI 2011 LOREM IPSUM DOLOR SIT AMET |
INFO AND REGISTRATION: WWW.LOREMIPSUMDOLOR.COM
LOREM IPSUM DOLOR: DOLOR ISPUM AMET
age group competitions / swimsuits /
bikes /pairs of running shoes
km of distance
LOGO LOGO LOGO LOGO LOGO
• Use Indesign Angles Transform Function to

ITU GLOBAL ITU GLOBAL
LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO LOGO PARTNER PARTNER
LOGO ITU GLOBAL

PARTNER
ITU GLOBAL
PARTNER
LOGO ITU GLOBAL
PARTNER
ITU GLOBAL
PARTNER TITLE PARTNER GLOBAL TIMIMG PARTNER SPONSOR
ITU WORLD TRIATHLON SERIES | ETIAM | ELIT AHA | PORTA
ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA LOGO LOGO LOGO ULT RICIE S | F RINGIL L A | T OR T OR | F E RMEN T UM | M AT T ISM A L LY
| LEEDS | HAMBURG | EDMONTON | MONTREAL | GOLD COAST | LEEDS | HAMBURG | EDMONTON | MONTREAL | GOLD COAST
WORLD TRIATHLON SERIES | SYDNEY | SAN DIEGO | MADRID | KITZBÜHEL | HAMBURG | L AUSANNE | YOKOHAMA | AUCKL AND
transform typography.
• Use Eurostile Bold Condensed. CITY
• Full width sponsor and series element at bottom

of page. IN A
A S V ES T
T R
3. VENUE BLUE OPTION EGESTI DOLO
AM
NQU
ET QU NG
T AMDIPSCI
V ES
R SI
DOLO TUR SA
SUM SETE
M IP CON
• This option is used to achieve a strong and striking 12

LORE T AMET
AI 20 LOR
3 M M DO
12–1M IPSU
SI
LORE
look without any distractions.

• The colour is 100% Venue Blue. LOGO LOGO LOGO LOGO ITU
GLOBAL PARTNER
ITU
GLOBAL PARTNER
• Use it for signage or other material where the written

message has to be easily visible.

USAGE
2.2. ADVERTS/POSTERS
GENERAL ADVERT EXAMPLES

• Use photographic backgrounds with the box element being CITY CITY
placed “on top” of the photo. Between the individual design

elements (event and TriathlonLive.TV logos, box element),
LOREM IPSUM – DOLOR SIT !
the background provides a strong visual. EHit re, sunt delendus apidusda cone odiorio voloreicti nimagna turestent utem ex erionet denis et iunt opta quaecta sperit de dolum dolorem hit omnissi-
mint acernati totatus andent dolupta eratur?Am ulparum solesti istione volum laccat LOREM IPSUM DOLOR SIT AMET: WWW.LOREMIPSUM.COM
LOGO LOGO LOGO LOGO

• Use the grid on page 16 to define the width of the box LOGO LOGO LOGO LOGO
element.
BOX ELEMENT
• Refer to the grid on page 16 to to check layout variations. LOREM IPSUM DOLOR
• Always check correct margins and element spaces SIT AMET CONSECTE
• 5.000 swimsuits LOREM IPSUM – DOLOR SIT !
• Leave a minimum of 3 grid cells from the top of the box
• 5.000 bikes
EHit re, sunt delendus apidusda cone odiorio voloreicti nimagna turestent utem ex erionet denis et iunt opta quaecta sperit de dolum dolorem hit omnissi-
• 5.000 pairs of running shoes mint acernati totatus andent dolupta eratur?Am ulparum solesti istione volum laccat optatempores re si officto modiant quas as prae sequaecae venimi,
12– 13 MAI 2011 DO YOU HAVE ANY OTHER PLANS? CANCEL THEM!
LOREM IPSUM DOLOR SIT AMET: WWW.LOREMIPSUM.COM
LOREM IPSUM – DOLOR SIT !
INFO AND REGISTRATION: WWW.LOREMIPSUM.COM
element to the edge of the page.

LOGO
EHit re, sunt delendus apidusda cone odiorio voloreicti nimagna turestent utem ex erionet denis et iunt opta quaecta sperit de dolum dolorem hit omnissi-
LOGO LOGO LOGO mint acernati totatus andent dolupta eratur?Am ulparum solesti istione volum laccat LOREM IPSUM DOLOR SIT AMET: WWW.LOREMIPSUM.COM
LOGO LOGO LOGO LOGO LOGO ITU GLOBAL

PARTNER
ITU GLOBAL
PARTNER
LOGO LOGO LOGO LOGO
LOGO
PARTNER PARTNER
LOGO LOGO LOGO LOGO
• Text box needs a strong optical margin.
ITU WORLD TRIATHLON SERIES | ETIAM | ELIT AHA | PORTA I T U W O R L D T R I A T H L O N S E R I E S | E T I A M | E L I T A H A | P O R T A | U LT R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY

ULT RICIE S | F RINGIL L A | T OR T OR | F ERMEN T UM | M AT T ISM A L LY
PHOTO STYLE (1) huge content related (2) content related photo, (3) content related and
• Depending on purpose use either striking, illustrative image, normal box element normal box element illustrative photo in
images (see example #4) or pictures with regards to landscape format
image content, that might tell a story or show a person or
an event situation (e.g. #6).
• Use aesthetic, clear compositions.
• Avoid using diffuse images. CITY
CITY
CITY
• Avoid overcharged layout compositions.

• Use exciting details of photos (see example #2.)
• Do not cover important parts of the photos.
LOREM E S T INA
TYPOGRAPHY LOREM IPSUM
IPSUM S TA S VOR
• To ensure fast recognition of the advert’s intention use DOLOR SITAM! E GE T I D O L
AM
NQ U
T QU G
AME SCIN
DOLOR V ES
R SIT DIP
OL O E T UR S A
striking, recognizable white headlines. LOREM IPSUM 12–13 MAI 2012 D
S UM SE T
M IP CON
O RE A ME T
2 L
201 R SIT
• Text weightage can be controlled by colours (100% logo Ullatibus. Ibust restion sequatem in culla dicabo. Numquodis dollestrum eum dolut laccum consequi null-
orepre, sit, te volorupiciat optae doluptisque odipienitem qui dolum enducias unt ute consequi aut vendi-
temos et ut lam ex exerit ut occus qui dolupis voluptiaecae dolorempores simusan delesequiate vid 1 3 M A I M DOL O
12– M IPSU
E
L OR
blue and white).

voluptati aut labor re porum el expelicab inctus aut latia consed que re, que re aligenditat im rate ven-
daep tataten delendition ped et la di untiure henissus sum quiberu ptatiis aut plitibus undes aut minusti • 5.000 swimsuits
umenda solorio. Nequi repelibea quid quo molupis excerun tiamusa dolor • 5.000 bikes
• 5.000 pairs of running shoes
LOREM IPSUM: WWW.LOREMIPSUMDOLOR.COM
• Use white body text and 100% logo blue for text LOGO LOGO LOGO LOGO
ITU GLOBAL
PARTNER
ITU GLOBAL
PARTNER
I T U W O R L D T R I A T H L O N S E R I E S | E T I A M | E L I T A H A | P O R T A | U L T R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY
12– 13 MAI 2011 LOREM IPSUM DOLOR SIT AMET | INFO AND REGISTRATION:
WWW.LOREMIPSUMDOLOR.COM LOREM IPSUM DOLOR: DOLOR ISPUM AMET
decoration. LOGO LOGO LOGO
ITU WORLD TRIATHLON SERIES | ETIAM | ELIT AHA | PORTA

LOGO ITU GLOBAL
PARTNER
ITU GLOBAL
PARTNER
ULT RICIE S | F RINGIL L A | T OR T OR | F E RMEN T UM | M AT T ISM A L LY
• Normal spacing between the text lines and the character.

GLOBAL PARTNER
ITU
GLOBAL PARTNER
• Use dots for itemizations, e.g. do not use arrows or

(4) illustrative image, focus (5) illustrative image, big (6) two images, short
dashes (e.g. #5). on a lot of text striking typo headline & subline only

USAGE
2.2. ADVERTS/POSTER (2)
GENERAL
• Possibility to show two images to tell a story
through the combination, for example host city and
sports (as shown on the right). ANGLE ELEMENT IN THE
• Show one striking image, no important content in MIDDLE OF THE LAYOUT
the center of the image.
• Only short headlines and short sublines fit in this
grid, use other style formats for longer texts etc.
• Angle of the content box is 21% as the angle used
in the Tribe. EVENT LOGO ALIGNS TRIATHLONLIVE LOGO
• Use indesign angles transform function to WITH ITU LOGO IN CITY
POSITION
HEIGHT AND POSITION 1ST LINE
transform typography.
• Use eurostile bold condensed.
• Full width sponsor and series element at
bottom of page.
T IN A
V E S
S TA S O R
E
EG T I DO L M E
I T A A D IP S C
NQ U
T Q U IN G
AM
V ES
OR S
M D OL T E T UR S
IP S U C O N S E
EM
2 L O R I T A ME T
0 1 S
A I 2 OL OR
13 M M D
12– M IPSU
E
L OR
FULL WIDTH SPONSOR

GLOBAL PARTNER
ITU
GLOBAL PARTNER AND CLOSING BOX AT
BOTTOM

USAGE
2.3. DISPLAYS
GENERAL BACKDROP EXAMPLES

• Possibility to show two images in one layout, for
example city and sports.
• Show one striking image, no important content in
the center of the image.
• Only short headlines and one subline fit in this grid,
use other style formats for longer texts etc.
• Angle of the content box is 21% as the angle used
in the Tribe.

USAGE
2.4. EDITORIAL
GENERAL
• Use the grid provided on page 16 for assistance
with editorial layout pieces. It offers several flexible
options to lay out editorial contents. For example,
it helps to define equal spacing. There are various
layout options available. See examples on the
following pages for further details.
• Use the document margin for images in full format
• Try to avoid columns that are too wide. 14 HEADLINE
TYPOGRAPHY CITY CITY
• Use recommended text sizes.

• Use normal line spacing to reach optimal readability, 14 HEADLINE
avoid narrow or wide lines.

CITY CITY
• Refer to typography section in this manual for

specific typographic rules. START INFORMATION
• Refer to use of typography in the following ELIT AHA 11-12 AUGUST 2018
LOGO LOGO LOGO LOGO
START INFORMATION
examples.
LOGO LOGO ITU GLOBAL
PARTNER
ITU GLOBAL
PARTNER
ELIT AHA 11-12 AUGUST 2018 I T U W O R L D T R I A T H L O N S E R I E S | E T I A M | E L I T A H A | P O R T A | U LT R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY
START INFORMATION
LOGO LOGO LOGO LOGO

PARTNER
ITU GLOBAL
PARTNER
COVER PAGE
START INFORMATION ELIT AHA 11-12 AUGUST 2018

LOGO LOGO LOGO LOGO
• Use blue background or illustrative images for front LOGO
LOGO
LOGO
ITU
GLOBAL PARTNER
LOGO
ITU
GLOBAL PARTNER
LOGO
LOGO ITU
GLOBAL PARTNER
ITU
GLOBAL PARTNER
pages.
A5 example A4 example

USAGE
2.4. EDITORIAL (2)
THE MAIN CONTENT OF A PROGRAM OR AN

INFORMATIONAL BROCHURE SHOULD INCLUDE:
• Foreword of ITU president and a key person of
the host city. If there is a foreword of a local
partner representative in addition, there should
be also space for a foreword of a global partner
representative.
• A schedule of the event weekend.
• Course maps.
• Series information on ranking, point system, prize
money, other host cities etc.
• Start lists.
• Key athlete bio information (local stars and our gold 3 headline headline 10 11 headline
group athletes /heroes of the sport).

5.
a ne sitae ium imagnis et, cor as sundae ped ullicto ipsum et, consequia num nostrumqui headline small
• Local information about the city, characteristics of

reseque venimus cillaccum eicium acid essinim incias quia non nem quibus cusam, cuptum el idunt qui volo ea quo maios
dit andande llant. dendant debis inctusam
quam nos sincit, ium harum
time schedule 2010

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acea cusanim eos qui vendae pos et reiusdam et quid eat di odio eum nobis quatem quo Nemperspe nonseque dolut
eum et et prent perit qui nulliquia cum iderundae verum inulpa quia vellati issendae. Deritis
the venue etc.

alibusaeriae nonseque vele-
autet la dolorro odionseces magnis essimpos sumquatatia conemod ipitas assitiamenes cea doluptat atur alis et, ulpa
dem dolum eos ad quid quas mo tescias perunt plam ut int endaectoria excest etur auten- aliquas ace.Peritus it,
welcome to the dextro energY triathlon dae aut laccull uptatur, se eum et, occatio consequi rerspid endelic totatatius maximus
r
e mo blandesti volupta quatem raepratem facearum quaectorpos reprentur sim- debit denesti usciis molorpos et, veria cones sit iliquam volut fugite rem invenis qui dolorem
itu world championship london 2009 porpor saperfe rnatibus quam remporeium es aut aut es alit, ut voloruptis vendem quaepernam qui quam sum, tet maionsequi rae pliquod moloriant lam ratenda voleste
• Information on where to watch the races online and

quibus, simus reped mossunt prati sunti aliquia provid maximil itaectiis expe id quam,
quia sandam qui sae pererum nossenim nimus, simi, sum il is et accusaperio tem volore
nonseriaest, eatur, none nullation plant expe peratibusam es ad quo tem acepero rions- headline small
This brochure contains all relevant informati- eque sundit vit, quaecae rectius et earcil id ut aut quas re, ut expeliaepel ma se pari bea Sedit as di aut est faccae culparum dictam verunt officipides volestet dolestiur, serorat
solupta tumque cusa dolest, nonsed ut es dolorectotae arum eturem ratenist, con con estem coreprat aut eic tene conet rempos ut dolor sedi sequo que laut millupitiam inus-
on for your competition. Please take your time perferum unditatur as reriorro moluptaquid quati rehento dit dis dolupta taspis aut quo tem tis estions erumque quo conemolupti occus est, atur aut perepud itempos ium con eicil
directing people to triathlon.org for the streaming

ad ut aliquid quiae nulpa qui a que nate conse doluptat volorisincto inctatur aligni doluptae maximet ommoluptis es alibus nosanimpos expelia solor re voluptium incidus apicidebita
to read it carefully. Any changes and the latest niam aces aliaspe nimaio cum qui doluptat mod quia derchil itatem a quosFaccullore res cullabore, apistrume pos ut ium excea nonet fuga. Offic to blat landucitiis dipsum re plibus
demperiaerit elit fugiat eari cum renis ero est vel idersperum quo il invelitae nisquaes eos vero omnis dipsapit endae vellamusam vendips aperspit omnia porem aut ent. Evernati-
news will be communicated in the accreditation ad magnia a dolore, quae pe nestibe aquatur? um sitium int officiaerios doluptatem ut ulla autene rem. Untio tem quatur, et dercimusa
image
conseris sum re etur sinvenihicia verecatiis autem quam is autet laborehenis aut aut fugia
tent as well as in the short briefing before the Hic te officil luptatiatem escium dollore, sedis recabo. Runto ipsande velenda velluptias sim fuga. Onecumqui aute pere experro consed maios imusam et eatur ra dusda quatur
service for other races.

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start of each startwave. expedip isinus di omnistio. Ut hit, ni aut hitio occum laboreiunt ea volut ex et aliscilitia num Libusdandit, velis excesed ut fugit lam consed ullupti am facipiUntemquid est, conecatet
que voluptatist, coritio. Aqui temporehent, intotatus, consed ut maxima ipsa si ut eost, volorum et rem consequi bearumq uasimol ectatem porectu ribusdam quis que volorem
eosanis doles dolumet rernatemped et adiamen iendund icimus alit volo cum, officimi, rae. Et moloribust, temo eatur sam ulluptatatem resecul pariber isquiscidi conessiminis
Good luck and have a great race! ne quam, omnient, aut utem dolessequid quistem. Fuga. Ut verupta temperferia sus es quo ium et vendiorrum, quost atendelia dolum, exerfero intiunt quuntot atiunt, cusapero
• Recognition of local and global sponsors and

Your Dextro Energy Triathlon ITU World Championship London - Team dolorro expel essimin imagnatum que sequisitibus maximinvel ideless unditas ma con con beatem doluptatque nosam aut esequi ariae delit praecum qui saepe mi, solorem est, cup-
re por am rest expedit fugia qui tempor maio essimus mo vel iuntium recabo. Ximinus as taquam fugitaeperem inti dolorep elesequamus dolenit, corepudis doluptas mod quas vent
quo cuptatem ea que cus, nonsend erspellore cuptus evellupiet occatior mi, nissi odis et et qui odisite cullabor soluptio est optasitat ut poreprat verferfero derepel ictorumque nullore
dolendi psant. mperibus, ut dolent, quiatis et repudit quas exerum solupta epernaturios ent alitatatem
sercipi duciendae pos aut odite pa sit ea vendis voluptatque arum expelit atquodit prorerum
reped molende sequaep udipsan imporum fugit ullande reptatem quo ma peris doluptus
partners with logos and titles.

headline small headline small ut quis eic tecturestrum exeruntior as sequae etur ratibus vel ea veliquatur si imaiorum
el idunt qui volo ea quo maios Voluptatur andicat urepudi psamet laudae lab inci reriorionem aut iumquam nestem volo- ab ium vellabo rentiae. Et as eos minus mos dolo berum nimus. At que ilitiandita volorenis
dendant debis inctusam rum quatur, senis qui alibus, verepro vitatur, ut essequo dolore volorerent esto tesecuptium rectust a dolorat ibuscias am exerat. Dici qui ut magnis eum et, et as dolorro doluptata do-
quam nos sincit, ium harum aspieni magniatis erspe debis con exerum, sequate vendignatque non plaborum excea porit lest, coratur? Ore cumquatibus volorep tatur, sime aut ea ipsuntibus min escim la pa sum
resti cuptas expel iur? faccusam fuga. Ur at id exerferum idemquis inctiis sed que erovit incia voloris ex eum ut facerum int quas qui aut rest, est erorehene mi, netus est re eictur, occaturest, et volores
Nemperspe nonseque dolut aut litibus essequia vel idendendi quis repudis vollabo. Adis quam ex eate pore praere ped que quo coreribus.
• Advertising (four pages for global adverts + extra

alibusaeriae nonseque vele- quam reicabore, occabor rovitiosant, qui bea esequat. Giaerup tatiam sitas solupta porum
cea doluptat atur alis et, ulpa eiciis dolupicipit pre expe volorercipit voluptatest, adis sam sam, sandis el iurerum non
aliquas ace.Peritus it, porro omnisse quiat. headline small
Fugitibus autemqu atemquam eatinctur minienis que apicipi cilite prest ipsus molores et
Bore dolorrunda corem sunt exeri denem voluptatur, nusaper atesequi nonet as est autem ent mo tem harum qui tem sequoditia ped excessi tiasitae sit adignam, sapicatibus endicti
pages for local adverts).

natatio quiaspic tempor rem nimus. Em volor aute labor ant et imet et ipsuntium quibus scimus simporest libus, veria aut ditatio resedisit laborerfera aperia imoluptata quat.
necupis ut estianim quo quo ea dignamendest is ipsundit harum que eoste nullupta vendit Genis et fuga. Idelene cuptat aut aliam, tem ipsunt. Olor rem fugitate dolupta que voloreni
facepudiore voluptibus aut idene dit, quia sum, acescit ex ent. Molupta dersperitio ipsam de officata quaepudias estem id magnat que nonest officit, vel ilitatiis alit acererum que sus
alit, sequam, tem voluptibero moluptiae doluptaquame nobissitas doles dolupta sintionecti sam que pro ipsa ad exerum am comnimi ntectium quo vel eaquam illest dit occum aspe
A4 grid usage example
Files available: see triathlon.org

USAGE
2.4. EDITORIAL (3)
A5 EDITORIAL EXAMPLE WELCOME 12 3 weLCome Before the Competition 4 5 Before the Competition
CITY CITY
1. Before the Competition number to the race belt. Do not use pins because you need to swap
Please bring with you your passport or ID, in order to identify your- the number from back to front during competition. The number must
self, as well as a print-out of the emailed confirmation of your partici- be worn on your back whilst cycling and on your front whilst running.
pation.
heLmet numBer Please stick the number to the front of your helmet.
aCCreditationsprint distanCe To take part in the Dextro Energy Tri-
weLCome to the dextro energY triathLon athlon you need to collect your race pack prior to the race on Satur- BiKe numBer Please fix this either onto the saddle post or the saddle
itu worLd Championship London 2009 day 15 August 2009 in the Accreditation Tent in Hyde Park. Accredi- undercarriage for the number to be clearly visible from the left and
tation is open on Saturday 15 August 2009 from 10.00 till 19.00h. right hand-side. Important: Please do not tear off the bike number
This brochure contains all relevant information for your Please bring with you a photo ID (passport or driver’s licence), in from your bike in the transition area before check out!
competition. Please take your time to read it carefully. order to identify yourself, as well as a print-out of the emailed confir-
Any changes and the latest news will be communicated mation of your participation. No Bike Racking on Saturday though.
in the accreditation tent as well as in the short briefing Bike Racking takes place on Sunday.
before the start of each startwave. 2. BiKe serViCe
timing Chip Please fix the Timing Chip around your ankle and don´t At check-in, a safety check will be carried out on your bike. If your
Good luck and have a great race! Your Dextro Energy remove it throughout the competition. We advise you to wear it un- bike is considered to be unsafe you will not ne allowed to race. Our
Triathlon ITU World Championship London – Team derneath your wetsuit during the swim. If you fail to wear the bike service partner, triandrun, will provice a Pre Race Bike Check at
START INFORMATION
timing chip correctly we can´t guarantee you the correct result. their expo stand.
starter Bag At accreditation you will receive a gymbag (starter bag).
ELIT AHA MAI 12–13, 2012 Feel free to place any personal belongings in your starter bag and 3. BiKe CheCK-in / BiKe raCKing
leave this at the bag drop area on Sunday. Please note The Check-In to the Transition Area is approximately 100 m north of
that only your race equipment can be left in the transition area. The the finish area, located at the west end of Serpentine Road. Please
LOGO LOGO LOGO LOGO PARTNER PARTNER organiser assumes no liability for lost objects. refer to the map for the exact location.
We ask you to avoid crossing the bike course, so please enter Hyde
I T U W O R L D T R I A T H L O N S E R I E S | E T I A M | E L I T A H A | P O R T A | U L T R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY
swimming Cap The swimming cap is marked with your personal start Park from Bayswater Road, Marble Arch (at Cumberland Gate), or
number and must be worn during the swim. at Hyde Park Corner (Queen Elizabeth Gates). Do not enter the park
START INFORMATION start numBer After the swim you must wear your start number. In
your starter pack you will find a race belt. Please attach your start
from the South or West. Please make sure your bike is racked 20
minutes before the start of your startwave the latest. Bike Racking
opens on Sunday, 16 August 7:00 AM.
ELITE AHA MAI 12–13, 2012
LOGO LOGO LOGO LOGO PARTNER PARTNER
I T U W O R L D T R I A T H L O N S E R I E S || SEYTDI A
NME Y || ESLAIN A IHEAG O| P| M
T D O RATDAR |I DU |L TKRI TI CZ IBEÜSH |E LF R| IHNAGMI LBLUAR G
| T| OSRT TOOCRK H| OFLEM
R M| YE N
O KT U
OMH A |MMA A| TATUI CS K
MLAALNLY
D
Cover page design Editorial article with full format picture 1-column article with typographic weights
Before the Competition 6 7 Before the Competition weLCome 8 9 weLCome weLCome 10 11 weLCome
4. start times sprint distanCe 6. CheCK in CheCK in map 7. time sCheduLe

(Bikes need to be racked 20 minutes before race start the latest) • Fix your saddle number onto your bike before the check-in.
saturdaY 15 august 2009
from BiKe Course run Course
time eVent group
sprint distanCe sundaY, august 16 • For identification purposes during check-in, please have your timing
09.00 – 18.00 Triathlon Expo Hyde Park open
Start Wave: A Time: 9:00 AM red swimcaps chip and your start number ready.
7.
10.00 – 19.00 Age Group Race Accreditation open
Start Wave: B Time: 9:10 AM blue swimcaps CheCK-out
10.00 Start: Dextro Energy Triathlon iTU World Championship London Elite Women
Start Wave: C Time: 9:20 AM red swimcaps • Check-in with your bike helmet (which must comply with the latest
11.55 Finish Elite Women and following Medal Ceremony
Start Wave: D Time: 9:30 AM blue swimcaps security standard norms) as well as the gear you need for cycling
Start Wave: E Time: 9:40 AM red swimcaps Before the Competition and running.
13.15 Start: Dextro Energy Triathlon
iTU World Championship London Elite Men
Start Wave: F Time: 9:50 AM blue swimcaps
15.00 Finish Elite Men and following Medal Ceremony
Start Wave: G Time: 10:00 AM red swimcaps • Make sure your bike is technically in perfect condition.
16.00 Start international Paratriathlon
Start Wave: H Time: 10:10 AM blue swimcaps
17.00 Finish international Paratriathlon and following Medal Ceremony
Start Wave: I Time: 10:20 AM red swimcaps • You have to hang the bike personally into the rack at your specific
Start Wave: J Time: 10:30 AM blue swimcaps rack number. Your rack number is the same as your start number
sundaY 16 august 2009
Start Wave: K Time: 10:40 AM red swimcaps (last four numbers).
adVert time eVent group
07.00 Transition Area open for Bike Racking
• There is a box at every rack. Your race gear is to be carefully
5. start times oLYmpiC distanCe stored in the box, in the transition zone. This applies before as well
07.00 – 08.00 Last Minute Age Group Race Accreditation
09.00 – 18.00 Triathlon Expo Hyde Park open
(Bikes need to be racked 20 minutes before race start the latest) as during the competition. Personal belongings other than your race
08.00 Start British Youth Championship Male
gear are not allowed in the transition area.
08.02 Start British Youth Championship Female
oLYmpiC distanCe sundaY, august 16
08.30 Start British Junior Championship Male
Start Wave: M & O Time: 11:00 AM pLease note:
08.32 Start British Junior Championship Female
Start Wave: P & R Time: 11:45 AM Place your personal belongings in your starter bag, and leave this at
09.00 – 10.40 Start Dextro Energy Triathlon London Age Group Sprint Distance
Start Wave: S & U Time: 12:30 PM the bag drop area. Please note that only your race equipment can be
11.00 – 12.30 Start Dextro Energy Triathlon London Age Group Olympic Distance
left in the transition area. BiKe CheCK-in from 16.30 Last Athlete finishes
Course Bike Racing swim Course
Table and category page Map illustration Advert and table

USAGE
2.4. EDITORIAL (4)
A4 EDITORIAL EXAMPLE 14 HEADLINE 3 headline
CITY CITY
welcome to the dextro energY triathlon

itu world championship london 2009
This brochure contains all relevant informati-

on for your competition. Please take your time
to read it carefully. Any changes and the latest
news will be communicated in the accreditation
image tent as well as in the short briefing before the

start of each startwave.
Good luck and have a great race!
START INFORMATION
Your Dextro Energy Triathlon ITU World Championship London - Team

LOGO LOGO LOGO LOGO

PARTNER
ITU GLOBAL
PARTNER
START INFORMATION
LOGO LOGO LOGO LOGO
LOGO ITU
GLOBAL PARTNER
ITU
GLOBAL PARTNER
Cover page design Editorial article with image
headline 4 5 headline headline 10 11 headline
5.
a ne sitae ium imagnis et, cor as sundae ped ullicto ipsum et, consequia num nostrumqui headline small
reseque venimus cillaccum eicium acid essinim incias quia non nem quibus cusam, cuptum el idunt qui volo ea quo maios
dit andande llant. dendant debis inctusam
quam nos sincit, ium harum
time schedule 2010

Re sima pro voluptat volum non nonseces reruptatur, ut haruptate ea doluptatur? Accuptas resti cuptas expel iur?
acea cusanim eos qui vendae pos et reiusdam et quid eat di odio eum nobis quatem quo Nemperspe nonseque dolut
content eum et et prent perit qui nulliquia cum iderundae verum inulpa quia vellati issendae. Deritis alibusaeriae nonseque vele-
autet la dolorro odionseces magnis essimpos sumquatatia conemod ipitas assitiamenes cea doluptat atur alis et, ulpa
dem dolum eos ad quid quas mo tescias perunt plam ut int endaectoria excest etur auten- aliquas ace.Peritus it,
Evellaborem .................................................. 05 dae aut laccull uptatur, se eum et, occatio consequi rerspid endelic totatatius maximus
r
e mo blandesti volupta quatem raepratem facearum quaectorpos reprentur sim- debit denesti usciis molorpos et, veria cones sit iliquam volut fugite rem invenis qui dolorem
Quam .......................................................... 06 porpor saperfe rnatibus quam remporeium es aut aut es alit, ut voloruptis vendem quaepernam qui quam sum, tet maionsequi rae pliquod moloriant lam ratenda voleste
quibus, simus reped mossunt prati sunti aliquia provid maximil itaectiis expe id quam,
Escipsuntur ................................................... 07 quia sandam qui sae pererum nossenim nimus, simi, sum il is et accusaperio tem volore
nonseriaest, eatur, none nullation plant expe peratibusam es ad quo tem acepero rions- headline small
Ommolumquas .............................................. 08 eque sundit vit, quaecae rectius et earcil id ut aut quas re, ut expeliaepel ma se pari bea Sedit as di aut est faccae culparum dictam verunt officipides volestet dolestiur, serorat
solupta tumque cusa dolest, nonsed ut es dolorectotae arum eturem ratenist, con con estem coreprat aut eic tene conet rempos ut dolor sedi sequo que laut millupitiam inus-
Archiliatem autatae ........................................ 09 perferum unditatur as reriorro moluptaquid quati rehento dit dis dolupta taspis aut quo tem tis estions erumque quo conemolupti occus est, atur aut perepud itempos ium con eicil
ad ut aliquid quiae nulpa qui a que nate conse doluptat volorisincto inctatur aligni doluptae maximet ommoluptis es alibus nosanimpos expelia solor re voluptium incidus apicidebita
Volore core ................................................... 10 niam aces aliaspe nimaio cum qui doluptat mod quia derchil itatem a quosFaccullore res cullabore, apistrume pos ut ium excea nonet fuga. Offic to blat landucitiis dipsum re plibus
demperiaerit elit fugiat eari cum renis ero est vel idersperum quo il invelitae nisquaes eos vero omnis dipsapit endae vellamusam vendips aperspit omnia porem aut ent. Evernati-
Isinihitatus .................................................... 11
advert
ad magnia a dolore, quae pe nestibe aquatur? um sitium int officiaerios doluptatem ut ulla autene rem. Untio tem quatur, et dercimusa
conseris sum re etur sinvenihicia verecatiis autem quam is autet laborehenis aut aut fugia
Ullam quiae .................................................. 12 Hic te officil luptatiatem escium dollore, sedis recabo. Runto ipsande velenda velluptias sim fuga. Onecumqui aute pere experro consed maios imusam et eatur ra dusda quatur
senimagnat hario mo est alibusdae plisquiae id escitenit molendis dic torum hilicillaut moles sed que sequi acesequi a conse ne ne alique is ad quatus, officae pereserro modi inctio.
Epeles .......................................................... 13 expedip isinus di omnistio. Ut hit, ni aut hitio occum laboreiunt ea volut ex et aliscilitia num Libusdandit, velis excesed ut fugit lam consed ullupti am facipiUntemquid est, conecatet
que voluptatist, coritio. Aqui temporehent, intotatus, consed ut maxima ipsa si ut eost, volorum et rem consequi bearumq uasimol ectatem porectu ribusdam quis que volorem
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ne quam, omnient, aut utem dolessequid quistem. Fuga. Ut verupta temperferia sus es quo ium et vendiorrum, quost atendelia dolum, exerfero intiunt quuntot atiunt, cusapero
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Adver t and lower case content One column tex t layout with marginalia

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2.4. EDITORIAL (5)
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El idunt qui volo ea quo maios dendant debis tum ete, Cata poptem diceps, nos bondius. Vivis
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sum potemente il converf eci- sum potemente il converf eci- facie demus, quiterisse derei orti, dicaequodius suam norbite, qua nonfentiamei publiss olturo et,
det int. Intientente catioribut det int. Intientente catioribut teroratudemo cre diendem egil vis? Decoti, condam sciaesica; iam ommorte-
furbere audam atum obutem furbere audam atum obutem octod conclab efaccie ni- rest que etin vatem sendamdici ia sum ta querio, ipsum
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facie demus, quiterisse derei facie demus, quiaccie nihica- rehentin tus furbis mo us orti, catum oraesil tum teret; nos non nos inatia nonvehe natinatus ficipti
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ca; iam ommorterest que etin ti, condam sciaesica; iam utest qui peropterena di, ut cum mere, con tesus furbita mpervius. Simus poporunt. Ica num hi, dit; Catist? Ad is cri publin
vatem sendamdici ia sum ta ommorterest que etin vatem L. Martemeni tiliae catum etrae dees? Perum viterni hilinclut rebenir ivatu- alinit aucerisupio viri, si sunum nultuit emusatum
querio, utest qui peropterena sendamdici ia sum ta querio, oraesil tum senator entis, cur- us, viu se tum arbit ocatquam, Ti. Rum mo effrei ilic tem talesses dem ocum es noximus atraed
di, ut L. Martemeni tiliae ca- utest qui peropterena di, ut nius pervis conit ocae possus. fur quod res num intees? Perum viterni hilinclut inessatquam mantem isus ret vividem noximum
tum oraesil tum senator entis, L. Martemeni tiliae catum Ad puli pulin dius in scenihi rebenir ivatuus, viu se tum arbit ocatquam, Ti. nonotilin Itabus consulistes inatiu vidiem ere atus-
curnius pervis conit ocae pos- oraesil tum senator entis, cur- llabunum inte num efentes Rum mo effrei fur quod res num intem, coendam tiam fit. Ris co confiris intum diciort elincestra cut
sus. Ad puli pulin dius in sceni- nius pervis conit ocae possus. consulibem novirib uspionfin sedic vesigna nos postem fic fac re in verfirte wre es auctod conlos idi poris hortuamdii seripte ato-
hi llabunum inte num efentes Ad puli pulin dius in scenihi der actorit, cum mere consuli pon tem occiveripio, sentilist? Lut videntr ra, Catuam di senatquod iu et Catam vid implius
consulibem novirib uspionfin llabunum inte num efentes www.internet.com itabuss enatque co vis? Arimus, noractum id pra furaveris, neremum nos, publique inime ad deside
der actorit, cum mere consulibem novirib uspionfin se, con tuis re publice psessimis hoccit vis ad ad incultum erfirtatis nondum nos, untientus factum
www.internet.com der actorit, cum mere mendena tiuscerfin renirit fur ium duc te, peret hortum sulabefaci popti fortatqua dio, consultorte,
www.internet.com a diemussiliam que mus, cri intemei temo vilibus virterbis, nos, condet optem ori ses iu egerores
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comnit re imis. Henatiam num cla senihil terfirtus in adhus publisque egit.
ad in senatquet res Mare ac vendam pra? Ex satui Ebatum comni fatessit. Valegil issiniusquam rem
in temque auraris similad in senatquet res Mare peri, cula verfend ucivern icaucer raturoximul hoc-
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Three column layout with images and category page Bilingual two-column layout
headline 12 13 headline
earum ilium
competitor names
pos
1
first name
Alistair
last name
Brownlee
countrY
GBr
points
4400
pos
60
first name
Nils
last name
Frommhold
countrY
Ger
points
294
es res
2 Javier Gomez esP 3959 61 Brendan sexton Aus 279
3 Maik Petzold Ger 3442 62 Josh McHugh Aus 261
4 Jan Frodeno Ger 3162 63 emilio D‘Aquino ITA 256
5 steffen Justus Ger 3139 64 Joshua Amberger Aus 255
6 laurent Vidal FrA 3048 65 Kuniaki Takahama JPN 248
7
8
9
Courtney
Kris
Dmitry
Atkinson
Gemmell
Polyansky
Aus
NZl
rus
2980
2903
2858
66
67
68
Michael
Grégory
Adam
raelert
rouault
Carlton
Ger
FrA
Aus
246
237
233
image
10 Jarrod shoemaker usA 2783 69 Peter robertson Aus 230
11 Alexander Brukhankov rus 2600 70 David McNamee GBr 230
12 Brad Kahlefeldt Aus 2367 71 Martin Van Barneveld NZl 225
13 Bevan Docherty NZl 2212 72 Matthew reed usA 222
14 William Clarke GBr 2029 73 Joe umphenour usA 217
15 Yulian Malyshev rus 1966 74 Hendrik De Villiers rsA 204
16 sven riederer suI 1899 75 Andreas Giglmayr AuT 203
17 simon Whitfield CAN 1714 76 Volodymyr Polikarpenko uKr 203
18 Tim Don GBr 1617 77 Hiroki sugimoto JPN 201
19 Ivan Vasiliev rus 1478 78 reinaldo Colucci BrA 197
20 David Hauss FrA 1446 79 lukas salvisberg suI 190
21 Brent McMahon CAN 1408 80 Andreas raelert Ger 188
22 Bruno Pais POr 1254 81 Franz loeschke Ger 188
23 sebastian rank Ger 1103 82 Junichi Yamamoto JPN 182
24 Daniel unger Ger 1103 83 sander Berk NeD 181
25 Dan Wilson Aus 1051 84 Aurélien raphael FrA 176
26 Christian Prochnow Ger 992 85 Balazs Pocsai HuN 174
27 James seear Aus 948 86 Filip Ospaly CZe 168
28 Danylo sapunov uKr 938 87 James elvery NZl 163
29 ryosuke Yamamoto JPN 888 88 Artem Parienko rus 161
30 Tony Moulai FrA 858 89 Graham O‘Grady NZl 159
31 Hirokatsu Tayama JPN 857 90 Andrea salvisberg suI 156
32 Clark ellice NZl 834 91 ruedi Wild suI 154
33 Vladimir Turbaevskiy rus 829 92 reto Hug suI 144
34 Paul Tichelaar CAN 822 93 Igor sysoev rus 144
dolor fur quod res num intees? Perum viterni hilinclut
35 Gareth Halverson Aus 809 94 Jose Miguel Perez esP 126 El idunt qui volo ea quo maios dendant debis rebenir ivatuus, viu se tum arbit ocatquam, Ti.
36 Jonathan Zipf Ger 764 95 Juraci Moreira BrA 124 inctusam quam nos sincit, ium harum resti cuptas Rum mo effrei fur quod res num intem, coendam
37 Claude eksteen rsA 764 96 shane reed NZl 118 expel iur? Nemperspe nonseque dolut alibusaeriae sedic vesigna nos postem fic fac re in verfirte wre
38 Ivan Tutukin rus 699 97 Alberto Casadei ITA 118 nonseque velecea doluptat atur alis et, ulpa ali- consuli pon tem occiveripio, sentilist? Lut videntr
39 Peter Croes Bel 694 98 Jan Celustka CZe 115 quas ace.Peritus it, noximacem praverum nostan- itabuss enatque co vis? Arimus, noractum id pra
40 leonardo Chacon CrC 689 99 Alessandro Fabian ITA 114
die ad contratus sum potemente il converf ecidet se, con tuis re publice ps
41 Kyle Jones CAN 686 100 Drew Box Aus 110
int. Intientente catioribut furbere audam atum
42 Frederic Belaubre FrA 672 101 Callum Millward NZl 110
obutem opopoptela Si tante tem pro, facie demus, dolor
43 Gavin Noble Irl 672 102 Matthias Zoell Ger 109
44 Andy Potts usA 633 103 erhard Wolfaardt rsA 107
quiterisse derei teroratudemo cre diendem octod essimis hoccit vis ad ad mendena tiuscerfin renirit
45 Yuichi Hosoda JPN 616 104 ran Alterman Isr 105 conclab efaccie nihicaves ta, cum mus notimil ute fur ium duc te, peret a diemussiliam que mus, cri
46 Mark Fretta usA 588 105 Min Ho Heo KOr 104 inverob senarit, diem rehentin tus furbis mo us intemei temo vilibus haequid emovit ommores An
47 Hunter Kemper usA 586 106 Csaba Kuttor HuN 101 orti, dicaequodius suam norbite, qua nonfentiamei sat, quamque nessid comnit re imis. Henatiam
48 Oliver Freeman GBr 569 107 samuel Betten Aus 101 egil vis? Decoti, condam sciaesica; iam ommorte- num cla senihil terfirtus ad in senatquet res Mare
49 Cedric Fleureton FrA 493 108 Oleksiy syutkin uKr 101 rest que etin vatem sendamdici ia sum ta querio, ac vendam pra? Ex satui in temque auraris similad
50 Denis Vasiliev rus 472 109 steven sexton usA 97
utest qui peropterena di, ut L. Martemeni tiliae in senatquet res Mare ac vendam pra? Ex satui in
51 Matt Chrabot usA 471 110 Alberto Alessandroni ITA 93
catum oraesil tum temque aurOccuptas pedioria volecum re apediss
52 Yohann Vincent FrA 463 111 Ben Collins usA 86
untinul lecuptatius. Volorehenti res dellest opta-
53 Jonathan Brownlee GBr 428 112 ryan sissons NZl 83
54 Jan Van Berkel NeD 394 113 Daniel lee Chi Wo HKG 80
dolor tur? Eligeni mporiorro el exernam dolum voluptat.
55 Akos Vanek HuN 388 114 Brian Fleischmann usA 78 senator entis, curnius pervis conit ocae possus.
56 ramon ejeda Medina esP 338 115 Olivier Marceau suI 77 Ad puli pulin dius in scenihi llabunum inte num dolor
57 Kevin Collington usA 334 116 Andrea D‘Aquino ITA 77 efentes consulibem novirib uspionfin der actorit, senator entis, curnius pervis conit ocae possus.
58 stuart Hayes GBr 304 117 Joshua Maeder Aus 74 cum mere, con tesus furbita mpervius. Simus Ad puli pulin dius in scenihi llabunum inte num
59 Duarte silva Marques POr 296 118 luc Van es NeD 63 etrae dees? Perum viterni hilinclut rebenir ivatu- efentes consulibem noviribMetur sinverspis derna-
us, viu se tum arbit ocatquam, Ti. Rum mo effrei tem volorer iatibusdam raeptas quasperchil mod
Full size table and one page article

USAGE
2.5. TABLES Headline 12

WelCome 10 11 WelCome
GENERAL 7. time sCHedUle Competitor names

• Tables can be formatted as text or in a TABLE EXAMPLES satUrdaY 15 aUGUst 2009 pos
1
first name
alistair
last name
Brownlee
Country
GBr
points
4400
pos
60
first name
Nils
last name
Frommhold
Country
GEr
points
294
time eVent GroUp
special design. 09.00 – 18.00 Triathlon Expo Hyde Park open 2

3
javier
Maik
Gomez
petzold
ESp
GEr
3959
3442
61
62
Brendan
josh
Sexton
McHugh
auS
auS
279
261
10.00 – 19.00 Age Group Race Accreditation open
• The table design is orientated on the box element, 10.00 Start: Dextro Energy Triathlon ITu World Championship london Elite Women
4
5
jan
Steffen
Frodeno
justus
GEr
GEr
3162
3139
63
64
Emilio
joshua
D‘aquino
amberger
iTa
auS
256
255
11.55 Finish Elite Women and following Medal Ceremony
the lines are stacked and divided by a white space 13.15 Start: Dextro Energy Triathlon
6
7
laurent
Courtney
Vidal
atkinson
Fra
auS
3048
2980
65
66
Kuniaki
Michael
Takahama
raelert
jpN
GEr
248
246
• Avoid dividing columns with white lines, DEXTRO

try to useENERGY -
ITu World Championship london Elite Men 8 Kris Gemmell NZl 2903 67 Grégory rouault Fra 237
15.00 Finish Elite Men and following Medal Ceremony 9 Dmitry polyansky ruS 2858 68 adam Carlton auS 233
10 jarrod Shoemaker uSa 2783 69 peter robertson auS 230
clear space between contents. Experience your personal success 16.00 Start International Paratriathlon
11 alexander Brukhankov ruS 2600 70 David McNamee GBr 230
17.00 Finish International Paratriathlon and following Medal Ceremony
T
12 Brad Kahlefeldt auS 2367 71 Martin Van Barneveld NZl 225
• Use alternating colours for lines in 10% andostamina 20% of
reach one’s personal goals
and energy are required.
Individuals who must concentrate fully for
extended periods of time such as students, sUndaY 16 aUGUst 2009
13 Bevan Docherty NZl 2212 72 Matthew reed uSa 222
14 William Clarke GBr 2029 73 joe umphenour uSa 217
venue blue. Dextro Energy provides a source
of immediate energy. Dextrose enters the
physicians, cashiers, drivers or laborers
need an energy boost to maintain consis-
time
07.00
eVent
Transition Area open for Bike Racking
GroUp
15 Yulian Malyshev ruS 1966 74 Hendrik De Villiers rSa 204
16 Sven riederer Sui 1899 75 andreas Giglmayr auT 203
• Use a header in 100% event blue as a tration

strong
bloodstream directly for better concen-
and performance.
tent performance. Repeated small doses of
dextrose allow you to maintain your blood
07.00 – 08.00
09.00 – 18.00
last Minute Age Group Race Accreditation
Triathlon Expo Hyde Park open
17
18
Simon
Tim
Whitfield
Don
CaN
GBr
1714
1617
76
77
Volodymyr
Hiroki
polikarpenko
Sugimoto
uKr
jpN
203
201
optical element and for captions. Sports: A proper energy supply can be the
sugar level and therefore your concentration
ability at a consistently high level over many
08.00 Start British youth Championship Male 19
20
ivan
David
Vasiliev
Hauss
ruS
Fra
1478
1446
78
79
reinaldo
lukas
Colucci
Salvisberg
Bra
Sui
197
190
08.02 Start British youth Championship Female
decisive winning factor.
• Use a footer in 100% event blue to close the
Endurance sports burn from 500 to 2,000
hours.
08.30 Start British junior Championship Male
21
22
Brent
Bruno
McMahon
pais
CaN
pOr
1408
1254
80
81
andreas
Franz
raelert
loeschke
GEr
GEr
188
188
08.32 Start British junior Championship Female
Daily activities: The little helper in many
table optically. kcal above normal daily caloric intake levels.
Dextrose can quickly supply muscles with day-to-day situations.
09.00 – 10.40 Start Dextro Energy Triathlon london Age Group Sprint Distance
23
24
Sebastian
Daniel
rank
unger
GEr
GEr
1103
1103
82
83
junichi
Sander
Yamamoto
Berk
jpN
NED
182
181
11.00 – 12.30 Start Dextro Energy Triathlon london Age Group Olympic Distance
• Use condensed fonts for efficient usageimproved
of space,
energy. Maximum performance can be And there are innumerable situations in day- 25 Dan Wilson auS 1051 84 aurélien raphael Fra 176
by approx. 4%, while continuous to-day life where dextrose can quickly help, 16.30 last Athlete finishes 26 Christian prochnow GEr 992 85 Balazs pocsai HuN 174
performance rates can be improved by as 27 james Seear auS 948 86 Filip Ospaly CZE 168
use bold condensed font for text decoration.
for example when working around the house
much as 15%. A proper energy supply to or in the garden, or to “reanimate” tired 28 Danylo Sapunov uKr 938 87 james Elvery NZl 163
Small table with dividing lines

body and mind supports optimum perfor- children who come home exhausted after 29 ryosuke Yamamoto jpN 888 88 artem parienko ruS 161
• Use majuscules in headlines and captions mance and can thus be a decisive factor for running around outside. 30 Tony Moulai Fra 858 89 Graham O‘Grady NZl 159
31 Hirokatsu Tayama jpN 857 90 andrea Salvisberg Sui 156
victory.
• Minimum text size is 6.5 pt, increase letter 32 Clark Ellice NZl 834 91 ruedi Wild Sui 154
33 Vladimir Turbaevskiy ruS 829 92 reto Hug Sui 144
In school and on the job: Maintaining
spacing for optimal readability. consistent performance despite hours of
34
35
paul
Gareth
Tichelaar
Halverson
CaN
auS
822
809
93
94
igor
jose Miguel
Sysoev
perez
ruS
ESp
144
126
concentration. Bring out your best. Before tHe Competition 6 7 Before tHe Competition
36 jonathan Zipf GEr 764 95 juraci Moreira Bra 124
37 Claude Eksteen rSa 764 96 Shane reed NZl 118
38 ivan Tutukin ruS 699 97 alberto Casadei iTa 118
A5_Dextro_Anzeige_englisch.indd 1 30.07.09 16:38 39 peter Croes BEl 694 98 jan Celustka CZE 115
4. start times sprint distanCe 40 leonardo Chacon CrC 689 99 alessandro Fabian iTa 114
(Bikes need to be racked 20 minutes before race start the latest) 41 Kyle jones CaN 686 100 Drew Box auS 110
42 Frederic Belaubre Fra 672 101 Callum Millward NZl 110
sprint distanCe sUndaY, aUGUst 16
43 Gavin Noble irl 672 102 Matthias Zoell GEr 109
Start Wave: A Time: 9:00 AM red swimcaps
7.
44 andy potts uSa 633 103 Erhard Wolfaardt rSa 107
Start Wave: B Time: 9:10 AM blue swimcaps
Start Wave: C Time: 9:20 AM red swimcaps 45 Yuichi Hosoda jpN 616 104 ran alterman iSr 105
Start Wave: D Time: 9:30 AM blue swimcaps 46 Mark Fretta uSa 588 105 Min Ho Heo KOr 104
Start Wave: E Time: 9:40 AM red swimcaps Before
47 tHe Competition
Hunter Kemper uSa 586 106 Csaba Kuttor HuN 101
Start Wave: F Time: 9:50 AM blue swimcaps
48 Oliver Freeman GBr 569 107 Samuel Betten auS 101
Start Wave: G Time: 10:00 AM red swimcaps
Start Wave: H Time: 10:10 AM blue swimcaps 49 Cedric Fleureton Fra 493 108 Oleksiy Syutkin uKr 101
Start Wave: I Time: 10:20 AM red swimcaps 50 Denis Vasiliev ruS 472 109 Steven Sexton uSa 97
Start Wave: J Time: 10:30 AM blue swimcaps 51 Matt Chrabot uSa 471 110 alberto alessandroni iTa 93
Start Wave: K Time: 10:40 AM red swimcaps
52 Yohann Vincent Fra 463 111 Ben Collins uSa 86
53 jonathan Brownlee GBr 428 112 ryan Sissons NZl 83
5. start times olYmpiC distanCe 54 jan Van Berkel NED 394 113 Daniel lee Chi Wo HKG 80
(Bikes need to be racked 20 minutes before race start the latest) 55 akos Vanek HuN 388 114 Brian Fleischmann uSa 78
56 ramon Ejeda Medina ESp 338 115 Olivier Marceau Sui 77
olYmpiC distanCe sUndaY, aUGUst 16
Start Wave: M & O Time: 11:00 AM 57 Kevin Collington uSa 334 116 andrea D‘aquino iTa 77
Start Wave: P & R Time: 11:45 AM 58 Stuart Hayes GBr 304 117 joshua Maeder auS 74
Start Wave: S & U Time: 12:30 PM 59 Duarte Silva Marques pOr 296 118 luc Van Es NED 63
Table layout for text Full page table

USAGE
2.6. MAPS
GENERAL MAP EXAMPLE

• The general design of maps can be decided
locally and individually, except for the colour range
and typography.
• Use the colour range and its intermediary values
laid out in this manual.
• Preferably use event colours to illustrate maps. If
more colours are needed, select colours that are
not event or series colours.
• Use bold condensed font for headlines and the
medium font for general lettering.
USE THE COLOURS

• Blue for swim course and the way out of the water.
• Yellow for bike course.
• Red for run course.

USAGE
2.7. PRESS KIT
GENERAL PRESS KIT EXAMPLES

• Use the grid for the design.
• Either use illustrative images or plain blue. CITY CITY
• Use striking typography.

• Refer to layout rules in this manual.
PRESS KIT PRESS KIT

ELIT AHA 12–13 MAY 2018 ELIT AHA 12–13 MAY 2018
ITU GLOBAL ITU GLOBAL ITU GLOBAL ITU GLOBAL
LOGO LOGO LOGO LOGO LOGO PARTNER PARTNER LOGO LOGO LOGO LOGO LOGO PARTNER PARTNER
ITU WORLD TRIATHLON SERIES | E T I A M | E L I T A H A | P O R T A | U L T R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY ITU WORLD TRIATHLON SERIES | E T I A M | E L I T A H A | P O R T A | U L T R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY

USAGE
2.8. INVITATION
GENERAL INVITATION EXAMPLES

• Use the grid for the design.
• Refer to layout rules in this manual. CITY
• 100mm x 210mm.
INVITATION
WORLD TRIATHLON SERIES | E T I A M | E L I T A H A | P O R T A | U L T R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY
CITY
CITY
INVITATION
INVITATION

USAGE
2.9. STATIONERY
LETTERHEAD & ENVELOPE Address 1
EXAMPLE
Address 2
Address 1 CITY Adress 3
Address 2
CITY Adress 3
Lorem Ipsum
Address 1
Address 2 Lorem Ipsum
Address 3 Address 1
Address 2
Address 3
Address 4
Date
Subject: Lorem ipsum dolores
Henient anis et es dest, excerch illamus esequae. Omnimillabo. Sequi qui ditatum faccatiore voluptatio.
Nem quasitas as a vit provit ute veni quatatem aliciiscilis rera volorrovit adi dolupti antiur sit verchitestor
rem estem doluptatius as et et ulparcipsani dolore ipis alibus qui id et ut et voloribus.
Occabor aerumquiscid molupta tinvel ipsam, ofﬁcta tureriat lam dios enienih icientum sam voluptasin
cum si dolo bea ditibus tionsed ictempor acearum que voluptatqui quas eosant eossectesto mos que
iduntus inisimagnam facerat deri optatet plibusdae. Hic te voleseres endam accum aut qui cullectaspid
moloremquis ipictes venimusdae necto erum que doluptibus sum faccus doluptatis ene mint ant et as-
peditem faceptas expla aut restotatur magnis asperfe rsperem. Excea non es nulpa erati volum quam,
con rero miliquodi num quo vendam que et odicimporit reicipsa dest aut voloreptis suntur modit quisqua-
tem nimust pellandis in periant doluptatur aut arum que que nis aut aut ea iumque volor sum ex et fuga.
Erchil ipis dolut ex exersperem faccupt ioressum verat aut omnient orectas nonseceaqui que enimpora
explatur, omniae. Oria dolo omnimil il im niae vid mod ullentis vent eventi dolorest que as porepero et
quos velit ofﬁcia volor aut la quiasit min pos doluptu sdandit pedipsam quo omnis dit laborectorat qui is
corem explatq uibusant.
Lendele nditiberchit quo qui doluptati consed maio. Volorestia quodit et atecero reperio mil mo expe pro
volut magnis evendit quis suntia quia simaion rehenda imil inis sitate aliqui ius simil idus, aut dendandunt
rent qui digenihillam que volorporum et vollit latempos doloribus nati utam, nos nimi, ut quas represequo
test pore eatius reste net imaior magnat.
Ceperro ommolupidi ut vercien isciatiatem quos demperum facius, consequ atureptam fuga. Est est eos
denecab oriosap erumendis remo bearuptiunt mil ipicips aectibu sanistionse conse nihil ipis quissed
eatum reseque alique cus non plitat.
LOGO LOGO LOGO LOGO ITU GLOBAL

PARTNER
ITU GLOBAL
PARTNER
ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA | LEEDS | HAMBURG | EDMONTON | MONTRE AL | GOLD COAST
BUSINESS CARD EXAMPLE
CITY
Lorem IPSUM
Job Title
+99 999 999 999

@ lorem.ipsum@xxxxxxx.com
ADDRESS 1
Address 2
Address 3
Address 4
+99 999 999 999
city/triathlon.org

USAGE
2.10. CREDENTIAL
GENERAL CREDENTIAL EXAMPLE

• Arrange elements like box element.
• Use Tribe pattern as a recognizable element, set
ITU logo size optically for best integration in the top
box.
ORGANISATION & TITLE
• Refer to layout rules in this manual.
• Size approx. 120 x 80mm.
CITY
THE ACCREDITATION ZONES SHOULD BE PLANNED BASED ON
THE FOLLOWING TABLE
CLASS MEDIUM / ZONES
BLUE Sport, Operation and Public Areas
RED Operation and Public Areas CITY
WHITE Others
1 Coaches Area
2 Athletes Preparation Area
3 Photographers Area
4 Media Area
5 Broadcaster Area
6 VIP Area (or yellow wristband) WRISTBAND EXAMPLE For some categories, the card is replaced by single-use
coloured plastic wristbands.
7 Medical Area
8 Field Of Play LOC is responsible for the production of wristbands for
9 LOC Working Area the AG athletes. Colours chosen in consultation with
ITU must be used for each event.
10 ITU Working Area
ITU provides the one for Elite/U23/Juniors/
AG Athlete #99999 / 2
PARATRIATHLON COACH / 1-2
TEAM MEDICAL / 1-2

JUNIOR COACH / 1-2
Paratriathlon Coaches and Team Medical.
ELITE COACH / 1-2
U23 COACH / 1-2
The LOC is responsible for producing all event credentials.

Key ITU staff, ITU partners and ITU guests will be Artwork sign-off must be sought from ITU
provided with Global Series credentials (provided by ITU). prior to production.
Production of this item is the responsibility of

the LOC. Artwork sign-off must be sought from ITU
prior to production.

USAGE
2.11. SIGNAGE
GENERAL SIGNAGE EXAMPLE
RACE COURSE
• Use venue blue in 100%
• Use monochrome elements except in Event logo.
• Stack the design elements like the box element.
• Use white lines to divide spaces.
• Use striking clear typography.
• Refer to typography and sizing rules in this manual.
12–13
• ITU logo must be placed in biggest open area within
the layout, aligned to the right in optimal size.
MAY
CITY
ITU WORLD TRIATHLON SERIES | E T I A M | E L I T A H A | P O R T A | U LT R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY

USAGE
2.12. SOCIAL MEDIA
SIGNAGE EXAMPLES
CITY CITY RACE COURSE
START TEAM 12–13

BUDAPEST MAY
BIKE AREA CITY
ITU
ITU WORLD
WORLDTRIATHLON SERIES | | ESYDNEY
TRIATHLONSERIES T I A M | |E LSAN H A | P| O MADRID
I T ADIEGO | RKITZBÜHEL
R T A | U LT I C I E S | F R| I N G I L L A | T| O STOCKHOLM
HAMBURG | EYOKOHAMA
RTOR | FERM | TAUCKLAND
NTUM | MA T I S M A L LY ITU
ITU WORLD
WORLDTRIATHLON SERIES | | ESYDNEY
TRIATHLONSERIES T I A M | |E LSAN H A | P| O MADRID
I T ADIEGO | RKITZBÜHEL
R T A | U LT I C I E S | F R| I N G I L L A | T| O STOCKHOLM
HAMBURG | EYOKOHAMA
RTOR | FERM | TAUCKLAND
NTUM | MA T I S M A L LY ITU WORLD TRIATHLON SERIES | E T I A M | E L I T A H A | P O R T A | U LT R I C I E S | F R I N G I L L A | T O R T O R | F E R M E N T U M | M A T T I S M A L LY

SOCIAL MEDIA EXAMPLES

FIELD OF PLAY
3.1. Finish Area 39 3.12. Age-Group Swim Caps 51
3.2. Swim Start Beach or Low Pontoon 40 3.13. Stickers and Body Decals 52
3.3. Swim Start Pontoon 41 3.14. Age-Group Bib Number 53
3.4. Finish Tape 42 3.15. Kit/Goody Bag 54
3.5. Interview Backdrop 43 3.16. Sponsor Signage Boards and Banners 55
3.6. Press Backdrop 44 3.17. Athlete ID Plates and Bike Rack 57
3.7. Awards Ceremony Backdrop 45 3.18. Area/Access Signboards 58
3.8. Finish Gantry/Finish Arch 46 3.19. Course Branding 60
3.9. Small Sign Board 48 3.20. Flags 61
3.10. Buoys 49 3.21. Bike rack stickers 62
3.11. ITU Anti Doping Outreach Elite Swim Cap50 3.22. Carpet stencils 63

FIELD OF PLAY
3.1. FINISH AREA

r
5% 5% 5% 5% 5% 5% rtne .5% %
or 6 12. or 5 12. or 4 12. 12. r3 12. r2 12. 2.5
p ons flags at p ons flags at p ons flags at g s at p o nso ags at p o nso ags at
o b a l Pa gs at 12 p o n sor gs at 1
n S
Mai ers and e spac
e n S
Mai ers and e spac
e n S
Mai ers and e spac
e f l a
ITU ers and e spac
e n S f
Mai ers and e spac
l e n S f
Mai ers and e spac
l e Gl fl a S f l
Title ers and e spac
a e
ITU ers and le space
n bl n bl n bl n bl n bl n bl ann availab n bl
Ban availa Ban availa Ban availa Ban availa Ban availa Ban availa B Ban availa
e e e e e e e e
of th of th of th of th of th of th of th of th
GRAND STAND
MAIN SPONSOR MAIN SPONSOR MAIN SPONSOR MAIN SPONSOR MAIN SPONSOR ITU GLOBAL
TITLE SPONSOR
6 5 4 3 2 PARTNER
Small signboard Small signboard ITU GP Small signboard Small signboard
Main Sponsor 5 Main Sponsor 3 ITU Global Partner Title Sponsor
TRANSITION AREA
Mount line
CITY Dismount line
bike partner bike partner
Small signboard Small signboard Small signboard Small signboard

Main Sponsor 6 Main Sponsor 4 Main Sponsor 2 Title Sponsor
TITLE SPONSOR
6 5 4 3 2 PARTNER
TITLE SPONSOR TITLE SPONSOR
6 5 4 3 2 PARTNER
Small signboard Small signboard ITU GP Small signboard Small signboard
FINISH GANTRY SPECS

Main Sponsor 5 Main Sponsor 3 ITU Global Partner Title Sponsor
FINISHCITYCHUTE
CITY
Small signboard Small signboard Small signboard Small signboard
Main Sponsor 6 Main Sponsor 4 Main Sponsor 2 Title Sponsor
TITLE SPONSOR TITLE SPONSOR
6 5 4 3 2 PARTNER
Mai
n
Mai
n
ITU Mai
n
Mai
n
ITU Mai
n ITU ITU Mai
n Mai
12. Sponso G
12. Sponso 1 bo 12. Sponso 12. Sponso 1 bo 12. Sponso 12. lobal 1 bo 12. Sponso n
12. Sponso
5%
of b r 6
5%
of b r 5 a 5%
of b r 4
5%
of b r 3 a 5%
of b r 2 5% Part ard 5%
of b r 6 5%
2.5 rd 2.5 rd of b r 6
oard ner .5m
oard oard oard oard oard of b 2 oard
m m oard
s s s s s s s s

FIELD OF PLAY
3.2. SWIM START BEACH OR LOW PONTOON
or 6 or 5 ponso
r ner sor 2 sor 3 r4
Spons s Spons s l Part s Spon s Spon s ponso s
Main board Main board Title S f boards s Event ITU Globa of board Main of board Main of board Main S of board
% of 2.5 %
of o Serie
Logo % % % %
12.5 1 25 % Logo Logo 12.5 12.5 12.5 12.5
MAIN
SPONSOR 6
MAIN
SPONSOR 6
MAIN
SPONSOR 5
MAIN
SPONSOR 5 TITLE SPONSOR CITY
Global
Partner
Global
Partner
MAIN
SPONSOR 2
MAIN
SPONSOR 2
MAIN
SPONSOR 3
MAIN
SPONSOR 3
MAIN
SPONSOR 4
MAIN
SPONSOR 4 Production by LOC
timing partner timing partner timing partner timing partner
14 13 12 11

FIELD OF PLAY
3.3. SWIM START PONTOON
or 6 or 5 onsor ner sor 2 sor 3 r4

Spons rds Spons ards Title Sp boards l Part s Spon s Spon s ponso s
Main f boa Main bo s Event ITU Globa of board Main of board Main of board Main S of board
5%o % of of Serie % % % %
12. 12.5 25 %
Logo Logo Logo 12. 5 12. 5 12. 5 12. 5
MAIN
SPONSOR 6
MAIN
SPONSOR 6
MAIN
SPONSOR 5
MAIN
SPONSOR 5 TITLE SPONSOR Global
Partner
Global
Partner
MAIN
SPONSOR 2
MAIN
SPONSOR 2
MAIN
SPONSOR 3
MAIN
SPONSOR 3
MAIN
SPONSOR 4
MAIN
MAIN
SPONSOR 6
MAIN
SPONSOR 6
MAIN
SPONSOR 5
MAIN
SPONSOR 5 TITLE SPONSOR Global
Partner
Global
Partner
MAIN
SPONSOR 2
MAIN
SPONSOR 2
MAIN
SPONSOR 3
MAIN
SPONSOR 3
MAIN
SPONSOR 4
MAIN
timing partner timing partner timing partner timing partner
14 13 12 11

FIELD OF PLAY
3.4. FINISH TAPE
PRODUCER: LOC
Material: PVC
Dimension: Height 300 mm. Width 6000 mm.
Note that the design of the finish tape is printed on

both sides. EXAMPLE WITH EVENT LOGO
SPACES 750 MM
300 mm
ITU
YOKOHAMA TITLE SPONSOR YOKOHAMA
TITLE SPONSOR YOKOHAMA
6000 mm
EXAMPLE WITH EVENT LOCK-UP LOGO
LEEDS LOC SPONSOR LOC SPONSOR LEEDS

FIELD OF PLAY
3.5. INTERVIEW BACKDROP
PRODUCER: LOC INTERVIEW BACKDROP
Material: Hard board ITU WORLD TRIATHLON SERIES | CITY 1 | CITY 2 | CITY 3 | CITY | CITY 5 | CITY 6 | CITY 7 | CITY 8
Dimension: Minimum height 2200 mm. Minimum width 3000 ITU ITU ITU ITU ITU ITU
mm. Minimum thickness 4 mm. CITY CITY CITY CITY CITY CITY
The LOC will receive the artwork from the

Series Management without LOC logos. The LOC
must then place the logos of the local sponsors into the
provided spaces and finalize the artwork for production.
Background colour of the sponsor container must be
WHITE/BLUE.
ITU ITU ITU ITU ITU ITU

CITY CITY CITY CITY CITY CITY
P E R F O R M A N C E P A R T NE R
CAPTION
Title Sponsor
Global Partner
Main Sponsor 2
Main Sponsor 3
Main Sponsor 4
Main Sponsor 5
Main Sponsor 6

FIELD OF PLAY
3.6. PRESS BACKDROP
PRODUCER: LOC PRESS BACKDROP
Material: Hard board
ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA | LEEDS | HAMBURG | EDMONTON | MONTREAL | GOLD COAST
Dimension: Minimum height 2500 mm. Minimum
width 4500 mm. Minimum thickness 4 mm.
LEEDS 2018
ITU ITU
The LOC will receive the artwork from the Series LEEDS LEEDS
Management without LOC logos. The LOC must then
place the logos of the local sponsors into the provided
spaces and finalize the artwork for production.
P E R F O R M A N C E P A R T NE R
CAPTION
Title Sponsor
Global Partner
Main Sponsor 2
Main Sponsor 3
Main Sponsor 4
Main Sponsor 5
Main Sponsor 6

FIELD OF PLAY
3.7. AWARDS CEREMONY BACKDROP
PRODUCER: LOC AWARDS CEREMONY BACKDROP
MATERIAL: Hard board
ITU WORLD TRIATHLON SERIES | CITY 1 | CITY 2 | CITY 3 | CITY | CITY 5 | CITY 6 | CITY 7 | CITY 8
DIMENSION: Minimum height 4000 mm. Minimum
ITU ITU ITU ITU
width 4500 mm. Minimum thickness 4 mm.
CITY CITY CITY CITY
The LOC will receive the artwork from the Series

PERFORMANCE PARTNER
CAPTION
Title Sponsor
Global Partner
Main Sponsor 2
Main Sponsor 3
Main Sponsor 4
Main Sponsor 5
Main Sponsor 6

FIELD OF PLAY
3.8. FINISH GANTRY/FINISH ARCH
PRODUCER: LOC
MATERIAL: Hard board 1m 5m 1m
DIMENSION: Minimum height 4300 mm. Minimum

height under the clock 2750 mm. Minimum width in
total 7000 mm. Minimum width between the pillars LOC / ITU LOC /
5000 mm. Pillar 1000 mm by 1000 mm, top 1000 2018 CITY TITLE 2018 CITY
mm by 1200 mm. Minimum thickness of the hard SPONSOR
boards 4 mm.

MAIN MAIN
SPONSOR 6 SPONSOR 5
minimum 4.3 m
MAIN MAIN
SPONSOR 4 SPONSOR 3
MAIN
ITU GLOBAL
SPONSOR 2
PARTNER

FIELD OF PLAY
3.8. FINISH GANTRY/FINISH ARCH (2)
 FL
OW

CITY

FIELD OF PLAY
3.9. SMALL SIGN BOARD
PRODUCER FRAME CONSTRUCTION: LOC

1172 mm
PRODUCER BOARD: LOC
MATERIAL: Hard board, four colour printing on both sides.
SPONSOR
DIMENSION: 1172 x 572 mm. Thickness 4–6 mm.
572 mm

FIELD OF PLAY
3.10. BUOYS
PRODUCER: LOC BUOY
MATERIAL: PVC
DIMENSION OF BIG BUOYS: 2500 x 1700 x 1700 mm,

colour yellow (RAL 1021)
DIMENSION OF SMALL BUOYS: 1000 x 700 x 700 mm,

colour orange (RAL 2009)
DIMENSION OF BANANA BUOYS: 6000 x 1000 x 1000

mm, colour yellow (RAL 1021)

FIELD OF PLAY
3.11. ITU ANTI DOPING OUTREACH ELITE SWIM CAP
PRODUCER: ITU ELITE SWIM CAPS
MATERIAL: Silicone is preferred
CAP COLOURS: Fluro Green
WORLDTRIATHLONSTORE.COM

FIELD OF PLAY
3.12. AGE-GROUP SWIM CAPS
PRODUCER: LOC AGE-GROUP SWIM CAPS
MATERIAL: Silicone is preferred
CAP COLOURS: It is useful to have at least four

different colours to separate the start waves.

Management without LOC logos. The LOC only needs to
place the logo(s) of the local sponsor(s) into the assigned
space(s) and finalize the artwork for production. The
inclusion of the race number into the layout is preferred
but not mandatory.

FIELD OF PLAY
3.13. STICKERS AND BODY DECALS
ELITE STICKERS AND BODY DECALS HELMET,
Bike Sticker
Bike Scker
BIKE, AND
PRODUCER: ITU
Production of these items are the responsibility
BAG STICKERS
1 1 1/A 1/A
1 1 1/A 1/A
Bag Sticker
Bag Scker
of ITU.
@sportstiks_uk Sportstiks @sportsks_uk Sportsks
Helmet Sticker Helmet Sticker Helmet Sticker Spare Sticker Spare Sticker Helmet Scker Helmet Scker Helmet Scker Spare Scker Spare Scker
Spare Sticker
Spare Scker
1/A
1/A
1/A
1
1
1
AG STICKERS AND BODY DECALS
PRODUCER: LOC
See specifications in the Event Organiser Manual.
Artwork sign-off must be sought from ITU

prior to production.
BODY DECALS

3.14. AGE-GROUP BIB NUMBER
PRODUCER: LOC
MATERIAL: Waterproof material.
DIMENSIONS: Maximum height 200 mm, maximum

width 200 mm. Minimum height 150 mm, minimum
width 150 mm.
COLOURS: If there are Sprint distance and Standard

distance athletes on the course at the same time and
they might mix on the bike/run course, it is useful to
have at least two different background colours behind
the race number in order to separate the groups.

Management without LOC logos. The LOC only needs to
place the logo(s) of the local sponsor(s) into the assigned
space(s) and finalize the artwork for production.

FIELD OF PLAY
3.15. KIT/GOODY BAG
PRODUCER: LOC KIT BAG/GOODIE BAG EXAMPLE
MATERIAL: It is required that the kit bag/goody bag

are made of a resistant material so that the athletes
can reuse the bags.
As pictured or in similar Series design.
Note: The colour of the sponsor or the host city used in

the event title logo can be an alternative to the ITU blue
LOREMIPS
colour.
dd.mm.yyyy
LOCAL PARTNERS
22-24 MONTH YEAR
LOREM IPSUM ITU WORLD TRIATHLON CITY
LOREM IPSUM DOLORES ES LOREM IPSUM
ITU GLOBAL PARTNER ITU GLOBAL PARTNER

NUMBER
NUMBER
START
START
FIELD OF PLAY
3.16. SPONSOR SIGNAGE BOARDS AND BANNERS
PRODUCER OF LOCAL SPONSOR BOARDS: LOC BOARDS 2500 MM
Material: Hard boards for transition area and finish

chute and boards/banners for on course and swim
start/exit. For banners a non-woven material is
preferred due to its stiffness.
10 mm
Dimension: Height 900 mm. Width 2500 mm.

Minimum thickness of the boards 4 mm.
900 mm
700 mm
The logo must be white and placed within the blue space
marked in the picture.
The TRIATHLON logo will always carry the ITU orange

ring (see example in 3.15)
Background colour for all venue boards is Pantone

2935.
2300 mm
2500 mm

FIELD OF PLAY
3.15. SPONSOR SIGNAGE BOARDS AND BANNERS (2)
The logo has to be white on the venue blue (Pantone ACCEPTABLE

2935) background. White boxes or boxes in other
colours as the logo background are not allowed.
UNACCEPTABLE

FIELD OF PLAY
3.17. ATHLETE ID PLATES AND BIKE RACK
PRODUCER: LOC ID PLATE AND

BIKE RACK
75
MATERIAL BIKE RACK: Metal with a heavy foot panel QUINCHARA FORERO
(for more detail, please view Event Organisers Manual).
ATHLETE SIGNBOARD: laminate print.

CAN
ITU WORLD TRIATHLON CITY
75
QUINCHARA FORERO
DIMENSION SIGNBOARD: Minimum height 210 mm.
Minimum width 297 mm
ITU
CAN
LOC GLOBAL LOC ITU WORLD TRIATHLON CITY
PARTNER LOC
ITU
GLOBAL LOC
PARTNER

FIELD OF PLAY
3.18. AREA/ACCESS SIGNBOARDS
PRODUCER: LOC
MATERIAL: Hard board. A heavy foot panel is needed

(for more detail, please view “Event Organisers Manual”).
ATHLETE
DIMENSION: Approx. height 1400 mm. Approx. width VILLAGE
400 mm. Minimum thickness 4 mm.
ATHLETE
SECURITY
ACCESS 1 7 VILLAGE
WWW.CITY.TRIATHLON.ORG
SECURITY
ACCESS 1 7
LOC/ITU
1C SPONSOR
LOGO
WWW.CITY.TRIATHLON.ORG

FIELD OF PLAY
3.17. AREA/ACCESS SIGNBOARDS (2)
INFO BOARD EXAMPLE
INFO BOARD
ITU
CITY

FIELD OF PLAY
3.19. COURSE BRANDING
The LOC accepts full responsibility for the setup and

placement of all course branding material at no extra
cost to the ITU or the global sponsor. All fencing and
barricades needed for the setup of branding material
HUNDREDS OF HOURS OF LIVE RACING WWW.TRIATHLONLIVE.TV
of global sponsors and the ITU has to be provided and
put in place by the LOC at no extra cost. The amount of
fencing/barricading needed for one (1) global sponsor is
between 1000m and 1500m.
For exact details and dimension of course branding, see

2.3 “Sponsoring Packages”
Setup and placement of branding material must be

previously defined and agreed upon. A branding plan
has to be created and sent to branding@triathlon.org
for approval.

FIELD OF PLAY
3.20. FLAGS
It is important to note that the banner must be

supported horizontally and vertically to ensure
maximum visibility.
The poles can be assembled on site and secured to

fencing by quick ties.
ITU will confirm the quantities of flags present at

each event.
Production of these items are the responsibility of

ITU unless communicated otherwise.

FIELD OF PLAY
3.21. BIKE RACK STICKERS
PRODUCER: LOC
COLOURS: Like the rest of the transition branding,

logo/message should be white on venue blue
background.
The size of the sitckers is function of the length and

thickness of the foam protecting the stems of the
LOC SPONSOR
bike racks.
It is recommended to place two stickers on each foam.
ITU might use this space for ITU Global Sponsors. These
spaces will return to the LOC if not used by ITU.
ITU GLOBAL PARTNER
75
QUINCHARA FORERO
CAN
ITU WORLD TRIATHLON CITY
ITU
LOC GLOBAL LOC
PARTNER

FIELD OF PLAY
3.22. CARPET STENCILS
The city, ITU, and the World Triathlon Series should TRANSITION AREA
be profiled on the carpets of the finish chute and the
transition area as follows: 1 2 3
56 4 2
Transition Area
1. Post dismount line, between the last two bike racks:
triathlon logo. Height: 1m height.
2. Middle: host city name. Height: 2–2.5m
3. Before mount line, between the first two bike racks:
series’ logo. Height: 1m wide.
55 3 1
Finish Chute
1. Entry: triathlon logo. Height: 1m height.
2. Middle: host city name. Height: 2–2.5m
3. Before finish line: triathlon logo. Height: 1m height.
4. Post finish line: host city name. Height: 1m. if
necessary lower so that the city name is not wider
than the space between the gantry pillars.
5. Post finish line: WTS logo Tribe. Height: 1m.
FINISH CHUTE
Stencils should have minimum size in order to be visible.
If necessary, the above recommendations can be 1 2 3 4 5
discussed with ITU. All logos have to be laid down only
after approval with ITU.
FINISH GANTRY
Paint colour is white with exception of the orange ring of
the ITU logo.
If the city does not have a signature font/logo, please

use Eurostile bold font.
Please check the Event Organiser Manual for more specifications of

the transition and finish chute layout.

MISCELLANEOUS

SHIRT ELEMENTS
WTS EVENT GEAR GUIDELINES WTS EVENT GEAR GUIDELINES

STAFF POLO STAFF/ VOLUNTEER PONCHO
STAFF
STAFF
AREA D
AREA D
AREA E
AREA F AREA A AREA F AREA A
AREA E
AR
EA
C
AR
EA
B AR
EA AC
AR
EA
C ARE
AB
AR
EA
B ARE
AC
WTS EVENT GEAR GUIDELINES
ARE
STAFF/ VOLUNTEER CAP
B C
AR AREA
EA B B AREA
C EA
AREA F AREA A AR
AREA G AREA G
AREA G
AREA G
WTS EVENT GEAR GUIDELINES

STAFF/ VOLUNTEER CAP

AGE-GROUP MEDAL
EXAMPLE

WEBSITE

WEBSITE
5.1. WEBSITE
Styles (fonts and colours) are set for each website via
a Cascading Style Sheet (CSS) and bring a consistent
theme across the Series and Event websites. Content
pasted into the content management system of the
website from sources such as MSWord contains inline
formatting that will corrupt the website style. When
copying and pasting content, please copy and paste the
content first into Notepad to remove all formatting.
While the system resizes images to fit the container size

on the website, images fit the pre-defined space on the
website, resize images if you wish to manually crop for a
perfect fit.

FILENAME

FILENAME
6.1. FILENAME
1 – TITLE
WT – World Triathlon
ITU
2 – EVENT
3-letter code of your event
INT – Series CITY

ABU – Abu Dhabi
BER – Bermuda WT_XXX_LOG_CMYK.EPS
YOK – Yokohama
LEE – Leeds
HAM – Hamburg
EDM – Edmonton
MON – Montreal
GCO – Gold Coast
3 – OBJECT ITU
LOG – Logo
4 – OBJECT ADDITION
SE – Secondary
CITY
5 – COLOUR WT_SAN_LOG_SOLID.EPS
CMYK – Cyan/Magenta/Yellow/Black
PMS – Pantone
SOLID – Plain Colouredx
6 – DATA FORMAT
EPS– Encapsulated Postscript FILE NAME
AI – Adobe Illustrator
INDD – Adobe InDesign
JPG – Pixel Data in RGB 1 2 3 4 5 6
GIF – Pixel Data for Web
TIF – Pixel Data in CMYK
ITU provides LOC with a variety of files containing layouts

shown on previous pages etc.

ITU LOGO AND COLOUR

ITU LOGO AND COLOUR
7.1. COLOUR
If possible always reproduce the logo using the MAIN COLOUR HIGHLIGHT COLOUR
Pantone colour-matching system. For information,
visit www.pantone.com
When reproducing the ITU logos, only the approved

colours may be used. Please choose the appropriate
colour based on where the logo will be used. When
printing, the type of paper may affect the colour
outcome of the logo. Communication with suppliers is
important to ensure that the colour information for the Pantone 2955C Pantone 144C When printing on coated paper,
ITU logo is accurate. use the Pantone coated version of the
ITU Blue ITU Orange
logo.
The following standards are for illustrative purposes (Coated papers) (Coated papers)
only and the printed colour samples should not be used
for colour matching. Please use the attached colour CMYK conversion CMYK conversion When printing the logo in four colour
swatches as a guide and ensure that final product (four-colour process) (four-colour process) process publications, use the CMYK
matches the colour swatch. specified colour.
C: 100% C: 0%
Where possible all branded material should be printed M: 45% M: 49%
on environmentally accredited paper stock. This can vary Y: 0% Y: 100%
from stock from a sustainable forest to stock with a level K: 37% K: 0%
of recyclable content that qualifies for an environmental
accreditation. RGB conversion RGB conversion The RGB specified colours should be
R: 17% R: 255% used for broadcast, interactive and
G: 46% G: 102% online media.
B: 104% B: 0%
Websafe conversion Websafe conversion The Websafe conversion should only

be used for online and web media.
#003366 #FF6600

ITU LOGO AND COLOUR
7.2. ITU CORPORATE LOGO
The Corporate logo format is used in all formal

representation of the ITU identity. When possible, The background colour should always be a full
ITU’s blue, and/or ITU’s orange ring must be used as flood of colour.
the default logo or document that the ITU logo sits on.
Hence the blue background.
If you are unclear about when to use the Corporate logo,

please contact ITU at branding@triathlon.org.
Refer to 1.6 for colours.
The background colour should always be a full

flood of colour.

ITU LOGO AND COLOUR
7.3. ITU CORPORATE LOGO FORMAT
Depending on the medium used, choose the right logo Blue background White background
colour breakdown. This will keep the colours consistent
for all media types. Refer to 1.6 for colours.
When colour reproduction is not possible, the

black-and white version must be used.
The background should always be a full

flood of colour.
itu_3circlelogo_onblue.eps itu_3circlelogo_onwht.eps
If there is an instance where it is felt to be more
appropriate to use a supporting colour as a background
colour, this should be by approval from ITU.
Black background Mono background
itu_3circlelogo_onblk.eps itu_3circlelogo_mono.eps

ITU LOGO AND COLOUR
7.4. ITU CORPORATE LOGO CLEAR SPACE
The simple and consistent application of the ITU

Corporate logo is of the utmost importance.
There must be an area left around the ITU primary

logo so that it remains clear of any graphic, pictorial or
illustrative elements. The clear space around the logo is
equal to the height of the ‘ITU’ type in the logo.
the height of the

‘ITU‘ type

ITU LOGO AND COLOUR
7.5. ITU CORPORATE LOGO VIOLATIONS
Do not alter the ITU Corporate logo in any way, as this

will detract from the brand identity.
Application of the ITU 3-circle graphic must adhere to

the same format and standards as for the use of the
ITU Corporate logo.
If you are unclear about how to use the ITU 3-circle

graphic, please contact at branding@triathlon.org. Do not alter the colour or Do not add elements Do not change the
tint of the logo. to the logo, this will proportions of the logo by
change the logo. stretching or squishing.
ITU
Do not substitute or Never alter the Never remove an Never rotate the
replace the worldmark configurations of the logo or element from the logo. 3-circle graphic element.
with other fonts the circle elements.
TRIATHLON WORLD
I
Lorem 20XX P
S
CHAMPIONSHIPS 20XX
U
M
L
A
LOREMIPSUMLAND N
Championnats du monde LD D
Never alter the configurations of the Use the correct colours when the
logo or the circle elements. logo appears on background.

ITU LOGO AND COLOUR
7.6. PRIMARY LOGO
The ITU Primary logo comprises:
• The ‘triathlon’ wordmark

• The ITU 3-circle graphic
• The ITU background
The ITU Primary logo was developed for use in branding

situations such as on-site branding, event titles and
promotional materials.
The font used in this logo has been altered from its
original format for the specific use of ITU. The standard
Arial font in combination with the triathlon rings can
never be used as a substitute for the ITU Primary logo.

ITU LOGO AND COLOUR
7.7. PRIMARY LOGO FORMAT
Depending on the layout used, choose the correct logo Blue background White background
colour breakdown. This will keep the colours consistent
for all media types.
The background should always be a full flood of colour

and should never act as a container for the logo.

appropriate to use a supporting colour as a background,
this must be approved by ITU. triathlockup_onblue.eps triathlockup_onwhite.eps
Refer to 1.6 for colours.
Black background Mono
triathlockup_onblack.eps triathlockup_mono.eps

ITU LOGO AND COLOUR
7.8. PRIMARY LOGO CLEAR SPACE
As with the ITU Corporate logo, the simple and Size of smallest ITU ring Scaled by 50%
consistent application of the ITU Primary logo is
important to the integrity of the brand.
There must be an area left around the Primary logo

so that it remains clear of any graphic, pictorial or
equal to half the size the smallest of the ITU rings.

ITU LOGO AND COLOUR
7.9. PRIMARY LOGO VIOLATIONS
Do not alter the ITU Primary logo in any way, as this will
detract from the brand identity.
If you are unclear about how to use the ITU 3-circle

graphic, please contact ITU at branding@triathlon.org. Do not alter the colour or Do not squish or stretch the logo. If scaling
tint of the logo the logo, ensure the proportions always
remain the same as the original.
Do not add the elements to the logo. Never alter the spacing between the
logo elements.
Do not remove any elements

from the logo. Do not replace elements of the logo
with text, regardless of perceived
similarity or aesthetic appeal.
Never rotate the

ITU brand separately to
the rest of the
visual elements.

ITU LOGO AND COLOUR
7.10. TRIATHLONLIVE.TV LOGO
The TriathlonLiveTV logo was developed for use in

branding situations such as on-site branding and
promotional materials.
TriathlonLiveTV logo layout can be over 1 or 2 lines.

Depending on the layout used, choose the correct logo
format colour breakdown. This will keep the colours
consistent for all media types.
The background should always be a full flood of colour.

The colour can be the ITU blue or ITU venue blue and
should never act as a container for the logo.

appropriate to use a supporting colour as a background,
this must be approved by ITU.

ITU LOGO AND COLOUR
7.11. TRIATHLONLIVE.TV LOGO CLEAR SPACE
As with the ITU Corporate logo or ITU Primary logo the

simple and consistent application of the TriathlonLiveTV
logo is important to the integrity of the brand.
There must be an area left around the TriathlonLiveTV

logo so that it remains clear of any graphic, pictorial or
equal to the width the small “T” of .TV.

ITU LOGO AND COLOUR
7.12. TRIATHLONLIVE.TV LOGO VIOLATIONS
Do not alter the TriathlonLiveTV logo in any way, as this

will detract from the brand identity.
If you are unclear about how to use the TriathlonLiveTV

graphic, please contact ITU at branding@triathlon.org.
Do not alter the colour or Do not squish or stretch the logo. If scaling
tint of the logo the logo, ensure the proportions always
remain the same as the original.
Do not add the elements to the logo. Never alter the spacing between the
logo elements.
Do not remove any elements

from the logo.
Never rotate the

ITU brand separately to
the rest of the
visual elements.

International Triathlon Union
Maison du Sport International
Av. de Rhodanie 54
1007 Lausanne, Switzerland
Tel: +41 21 614 6030
branding@triathlon.org
www.triathlon.org

Branding Guidelines: January 2018 Edition

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BRANDING GUIDELINES

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 1

HOW TO USE THESE GUIDELINES How to use these guidelines

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 2

Triathlon Arch ITU

Elite Athletes Bike & Helmet

Bib number LOC

Bib mountain bike plate n/a

* artwork to be submitted to ITU for approval

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 3

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 4

The width of the logo depends on the length of the

EVENT LOGO WITH

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 5

1.1. LOGOS 4C (2)

Whenever the Event logo is used, the ITU logo has to be

ITU World Triathlon Series Logo Yokohama 1C Version

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 6

1.2. LOGO/BACKGROUND 4C LOGO

The logo is ideally placed on a white or venue blue ACCEPTABLE

The logo must be clearly distinguishable from the

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 7

1.3. LOGO/BACKGROUND 1C LOGO

The logo is ideally placed on a white or logo blue ACCEPTABLE

The logo must be clearly pointed out from the

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 8

1.4. UNACCEPTABLE VERSIONS OF THE LOGO

• It is not allowed to change the form of the logo.

• It is not allowed to change the colours of the logo.

USAGE OF THE FOUR STACKED LOGO IS

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 9

The Tribe is the main sign of the ITU World Triathlon

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 10

VENUE BLUE ALLOWED VENUE BLUE

BLACK ALLOWED BLACK GRADINGS

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 11

Body copy: 8–11 Point

Headlines: 12–100 Point EUROSTILE DEMI abcdefghijklmnopqrstuvwxyz

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 12

Here is a simple document grid that helps to define SAMPLE GRID

There is a defined white margin around all

Class Medium Dimension Margin Line Width

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 13

1.9. BOX ELEMENT

GENERAL BOX ELEMENT

STRONG OPTICAL MARGIN

SPONSOR BOX DEFINED SPACES

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 14

1.8. BOX ELEMENT (2)

• ITU GLOBAL PARTNERS * 2 -LINES TITLE SPONSOR MAIN SPONSOR

LOGO LOGO LOGO LOGO

Note: The only coloured element of the box is the bottom

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 15

1.10. CLOSING BOX

The box starts with the Tribe element, followed by the

W EVENT CLOSING BOX

2 LINES ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 16

1.11. BOX ELEMENT EXAMPLES

The elements can be combined in many ways as shown

January 2018 Edition ITU BRANDING GUIDELINES – WORLD TRIATHLON SERIES | 17

1.10. BOX ELEMENT EXAMPLES (2)

Headline 1 Headline 2 Headline 3

HOW TO USE THESE GUIDELINES How to use these guidelines

2 LINES  ITU WORLD TRIATHLON SERIES | ABU DHABI | BERMUDA | YOKOHAMA