Synopsis

India is Nokia’s 3rd largest market in terms of mobile phone sales whereas China and
United States occupy the 1st and 2nd place respectively. The project is about Marketing
Strategy and Sales of Nokia. Finnish handset major has retained the top slot in Indian
GSM market with 79% share, while US giant Motorola has more than doubled its share
to 7 % in 2007. The project provides interesting facts about the marketing strategies
adopted by Nokia. The data collected is mainly secondary data (data collected by others
for their use). Some of the web sites used to make this research a success are
www.nokia.com . The Indian marketing strategies were gathered from the website of the
economic times (www.economictimes.com ) . For the technical features about Nokia
phone, the information was gathered from www.gsmarena.com . the data was collected
by asking a number of dealers and customers about Nokia.
The financial reports, shows a rosier picture as it states net sales as EUR 9.9 billion and
EPS of EUR 0.25. The profitability is strong for the quarter –driven by a sequential
increase in gross margin. The comparison is done with the quarter 1of 2006. Though the
change of net sales is on the positive side the operating profit and net profit is within the
brackets.

The Nokia local marketing solution is a unique solution providing significant benefits to
the service operator. It offers an interesting and competitive alternative to marketing both
owned and partnered cellular and non-cellular services. With the solution, the mobile
operator can boost usage of existing services and create new business by providing
advertising space for local business owners. Mobile phones marketing are currently
changing its mode of operation with a focus on planning and increasing the effectiveness
and efficiency of all marketing activities. The review has been an integral part of the
marketing change process. Nokia strategy relies on growing, transforming and building
the Nokia business to ensure its future success.
THE FUTURE

According to the research, by 2010 the mobile phone industry in India will be driven by
voice, multimedia and mobile services for organization. The tele-density in India was
estimated to increase to 18.2%by March 2009, with mobile subscription rising to 148.77
million by that time. In many instances, the cell phone has become the only base
telephone link of a household /enterprise in India, rather than a landline phone. It was
turning out to be more economical and efficient than fixed line telephones. So, there is
great scope for further expansion with reduction in the cost of ownership.

I hope this research provides meaningful insights and will be and an enriching experience
to the reader.

Name :Amber Jamuar

Enrollment No: 06921201709

Class:BBA(GEN)
3rd sem 2nd shift