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    sreenu
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    A survey was conducted of 31 respondents on their opinions of a recent price hike by Malayala Manorama newspaper. The majority disagreed or strongly disagreed with the price hike, with 19.35% strongly disagreeing and 3.23% disagreeing. Over 60% of respondents agreed or strongly agreed that print quality was good, while most were neutral or agreed that news and distribution quality were acceptable. However, most respondents strongly disagreed or disagreed that advertisements and competing newspapers were issues. The majority also said the recent price hike was unjustified, and most had cancelled their subscription within the last 8 months after being subscribers for less than 5 years.

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    A survey was conducted of 31 respondents on their opinions of a recent price hike by Malayala Manorama newspaper. The majority disagreed or strongly disagreed with the price hike, with 19.35% strongly disagreeing and 3.23% disagreeing. Over 60% of respondents agreed or strongly agreed that print quality was good, while most were neutral or agreed that news and distribution quality were acceptable. However, most respondents strongly disagreed or disagreed that advertisements and competing newspapers were issues. The majority also said the recent price hike was unjustified, and most had cancelled their subscription within the last 8 months after being subscribers for less than 5 years.

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    © All Rights Reserved
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    21 views6 pages

    Data Analysis

    Uploaded by

    sreenu
    A survey was conducted of 31 respondents on their opinions of a recent price hike by Malayala Manorama newspaper. The majority disagreed or strongly disagreed with the price hike, with 19.35% strongly disagreeing and 3.23% disagreeing. Over 60% of respondents agreed or strongly agreed that print quality was good, while most were neutral or agreed that news and distribution quality were acceptable. However, most respondents strongly disagreed or disagreed that advertisements and competing newspapers were issues. The majority also said the recent price hike was unjustified, and most had cancelled their subscription within the last 8 months after being subscribers for less than 5 years.

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    © All Rights Reserved
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    of 6

    Price Hike Frequency Percentage Valid Cumulative

    Percentage Percentage
    Strongly Disagrees 6 19.35 19.35 19.35

    Disagrees 1 3.23 3.23 22.58


    Neutral 5 16.13 16.13 38.71
    Agrees 9 29.03 29.03 67.74
    Strongly Agrees 10 32.26 32.26 100.00
    Total 31 100.00 100.00

    Price Hike

    12
    10
    Frequency

    8
    6 Frequency
    4
    2
    0
    1 2 3 Responses 4 5 More
    Print Quality
    12
    10
    Frequency

    8
    6
    4 Frequency
    2
    0
    1 2 3 4 5 More
    Responses

    Valid Cumulative
    Print Quality Frequency Percentage Percentage Percentage

    Strongly Disagrees 11 35.48 35.48 35.48


    Disagrees 4 12.90 12.90 48.39
    Neutral 6 19.35 19.35 67.74
    Agrees 7 22.58 22.58 90.32
    Strongly Agrees 3 9.68 9.68 100.00
    Total 31 100.00 100.00

    Valid Cumulative
    News Quality Frequency Percentage Percentage Percentage

    Strongly Disagrees 2 6.45 6.45 6.45


    Disagrees 4 12.90 12.90 19.35
    Neutral 7 22.58 22.58 41.94
    Agrees 11 35.48 35.48 77.42
    Strongly Agrees 7 22.58 22.58 100.00
    Total 31 100.00 100.00

    News Quality
    12
    10
    Frequency

    8
    6
    4 Frequency
    2
    0
    1 2 3 4 5 More
    Responses
    Distribution Issues
    12
    10
    Frequency

    8
    6
    4 Frequency
    2
    0
    1 2 3 4 5 More
    Responses

    Valid Cumulative
    Distribution Issues Frequency Percentage Percentage Percentage

    Strongly Disagrees 11 35.48 35.48 35.48


    Disagrees 3 9.68 9.68 45.16
    Neutral 9 29.03 29.03 74.19
    Agrees 4 12.90 12.90 87.10
    Strongly Agrees 4 12.90 12.90 100.00
    Total 31 100.00 100.00

    Valid Cumulative
    Advertisements Frequency Percentage Percentage Percentage

    Strongly Disagrees 4 12.90 12.90 12.90


    Disagrees 3 9.68 9.68 22.58
    Neutral 5 16.13 16.13 38.71
    Agrees 6 19.35 19.35 58.06
    Strongly Agrees 13 41.94 41.94 100.00
    Total 31 100.00 100.00

    Advertisements
    15
    Frequency

    10

    5 Frequency

    0
    1 2 3 4 5 More
    Responses
    Competing Valid Cumulative
    Newspaper Frequency Percentage Percentage Percentage

    Strongly Disagrees 13 41.94 41.94 41.94


    Disagrees 3 9.68 9.68 51.61
    Neutral 5 16.13 16.13 67.74
    Agrees 8 25.81 25.81 93.55
    Strongly Agrees 2 6.45 6.45 100.00
    Total 31 100.00 100.00

    Competitors
    15
    Frequency

    10

    5 Frequency

    0
    1 2 3 4 5 More
    Responses

    Do you believe that the recent price hike was


    unjustified?
    30

    25

    20

    15

    10

    0
    No Yes
    How long has it been since you cancelled
    newspaper subscription?
    12

    10

    0
    <3 Months >8 Months 3-5 Months 5-8 Months

    For how long were you a subscriber of Malayala


    Manorama?
    20
    18
    16
    14
    12
    10
    8
    6
    4
    2
    0
    < 1 Yera >5 Years 3 -5 Years

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