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Revenue Model
COMPANY BREIFING
• Zomato is a restaurant search and discovery service
founded in 2008 by Deepinder Goyal and Pankaj Chaddah,
both graduates from IIT DELHI.
• It is headquartered in Gurgaon and operates in 23
countries, including India.
• It features restaurant information, scanned menus and
photos sourced by Local Street teams, as well as user
reviews and ratings for more than for 42,000 restaurants
in 36 cities across India.
• The company also provides cashless payment, online
ordering, table reservation and point-of-sale systems.
• Zomato has its official website and has application for ios,
android, windows and blackberry devices.
• The website currently has alexa ranking – Global: 530 and
in India – 77.
• The company’s official website has a monthly visit of 90
Million users.
• Zomato’s revenue for the financial year 2015-16 was
184.97 crore.
HOW IT STARTED??
• After graduating Deepinder and Pankaj started working in Bain and
company as a management consultant.
• It was in the cafeteria of Bain and Company that they conceived the idea
of an online restaurant information service after seeing the demand for
menu cards among his colleagues.
• They left Bain in 2008 to start “FOODIEBAY”
• FOODIEBAY was launched in 2008 in the apartment of Deepinder Goyal,
which was later in 2010 was renamed as “ZOMATO”.
• Both IIT DELHI alumni started to scan restaurant menus and upload it on
an intranet website for Bain employees. The website saw a lot of traffic
and was launched publicly in 2008.
• The website began by listing restaurants in Delhi NCR, and quickly
expanded to Kolkata and then Mumbai.
• Soon after launching, Foodiebay received the Seed funding of ₹4.7 crore
(US$1 million) from Info Edge (India), the parent company of the
Naukri.com group.
Funds & Sources
Date Amount/Round Lead Investor Investors
Sept, 2015 $60M / Series G Temasek Holdings 2
Vy Capital
Vy Capital
Sources of
revenue
100
50
0
REVENUE PROFIT/LOSS 14-15
-50
15-16
-100
-150
-200
-250
OVERALL REVENUE
200
100
0
REVENUE PROFIT/LOSS 14-15
-100
15-16
-200
-300
-400
-500
Companies Acquired by Zomato