About the Colloquium BOOK OF ABSTRACTS

Paliwanagan sa UP Diliman is a biannual activity of the UP

Diliman Office of the Vice-Chancellor for Research and
Development (OVCRD) held in January and July. OVCRD Colloquium 2014
In general, the Paliwanagan sa UP Diliman series aims to:
a) showcase UP Diliman R&D programs, projects and initiatives;
b) acquaint UP Diliman constituents with the research and
creative work initiatives of their colleagues
in other UP Diliman units; c) discuss available institutional
support for UP Diliman researchers and creative workers;
and d) highlight the complete R&D cycle from proposal writing
through intellectual property creation, dissemination, and
utilization.

Aside from these objectives, the 20 January 2014 Colloquium

also aims to: a) increase public awareness and appreciation
of the research and creative work initiatives of UP Diliman’s
academic units; and b) increase cross- and multi-disciplinary
collaborations between/among the academic units.

20 January 2014
National Institute of Physics
National Science Complex
Graphic arts by Gracezl Mark T. Manuel University of the Philippines Diliman
 UNIVERSITY OF THE PHILIPPINES UNIVERSITY OF THE PHILIPPINES DILIMAN
Quezon City Quezon City

OFFICE OF THE PRESIDENT OFFICE OF THE CHANCELLOR

The “5th Paliwanagan sa UP Diliman,” OVCRD Colloquium, which will be held on 20

January 2014, deserves nothing less than the UP Diliman community’s maximum Greetings to all our dear colleagues!
support and congratulations!
Now on its 5th run, Paliwanagan sa UP Diliman has become a major event that
The undersigned, likewise, extends unequivocal support and wholehearted gathers together the different constituents and members of the University in the
congratulations, most especially, to the UPD’s Office of the Vice Chancellor for spirit of genuine collegiality, collaboration, and community. It is not only an occasion
Research and Development (OVCRD), for having successfully organized this timely for productive sharing of research and creative outputs and exchange of ideas
exercise.
but it is also an affirmation of our common vision of contributing to the advancement
of our discipline and serving our people.
This auspicious event augurs well, not only for the Deans, unit heads, researchers
and other creative workers, who have combined their talents and efforts to make this
Colloquium possible, but also, for the students, faculty and academic staff members, This year’s Colloquium highlights the research initiatives and creative work of our
who will benefit immensely from the sharing of lessons and experiences that will colleagues from eleven units. The presentations will engage us in diverse but
surely ensue. This academic exercise is a solid testament to the UPD’s oft-proven interconnected topics and issues that are relevant to our work as academics and
distinct leadership in the fields of higher education and national development. our individual as well as institutional involvement in nation-building. This time, too,
the Colloquium will highlight the process of research and development from
Essentially, the 5th Paliwanagan sa UP Diliman aims to promote research and proposal writing to utilization.
development within the University and to facilitate the dissemination and application
of practical knowledge to the whole UP community - its primary stakeholders.
Paliwanagan, as the name suggests, brings us the light of knowledge in our
Assuredly, the event will be extending and sharing its academic and scholarly fruits
undertakings and provides a venue for us to enlighten each other with our
to the rest of its stakeholders – Philippine society’s economic and political leaders,
and its ordinary citizens – for them to use as instruments for unselfish public service individual and collective contributions to research and development. To this end,
and as tools for informed decision-making. I wish the success of this fifth Colloquium and may we all share this light of
knowledge.
I, therefore, invite and exhort everyone, who is genuinely concerned with our society’s
inclusive growth and development, to continue nurturing our devoted researchers,
scientists, scholars and artists. After all, they possess the power to influence national-
level initiatives, break new grounds, and implement socially-relevant research and
creative work programs.

This power, coupled with our University’s unpretentious ideals of Honor and Prof. CAESAR A. SALOMA, PhD
Excellence, shall further serve the best interests of our countrymen. Chancellor
University of the Philippines Diliman
Again, my best wishes and congratulations! I wish all participants good luck and
enjoy the Colloquium!

Padayon, UP researchers and creative workers! Padayon, UP! Padayon, Pilipinas!

ALFREDO E. PASCUAL
President
University of the Philippines

1 Paliwanagan sa UP Diliman Paliwanagan sa UP Diliman 2

 UNIVERSITY OF THE PHILIPPINES DILIMAN
Quezon City

OFFICE OF THE VICE-CHANCELLOR

FOR RESEARCH AND DEVELOPMENT

We welcome everyone to the 5th OVCRD Colloquium on research and creative work. We
thank all participants for taking time twice a year, like today, to gather together from all units
of UP Diliman in the mode of Paliwanagan or discourse.

As you know, Paliwanagan aims to create greater public awareness and appreciation of R&D
in UP Diliman.

When we started the series, presentations consisted mostly of OVCRD-funded research and
creative work projects. In time we shifted the focus on institutional research and/or creative
work programs or projects of selected UP Diliman centers and institutes. In the most recent
run, the academic units took the spotlight and their deans or directors were the Colloquium
presenters. Fourteen (14) of the 26 academic units were featured last July 2013.

Today eleven (11) more academic units are being represented by their deans and directors.
They speak on influencing national-level initiatives through research and creative work programs, P R O G R A M
in aid of policy formulation or implementation.They speak of breaking new ground, exploring
alternative perspectives.They speak of insights in implementing socially-adept research and
creative work programs.

And we listen.

We take turns to listen and speak and listen again, in the true spirit of Paliwanagan.

The presentations of the deans and directors in this 5th Colloquium, like those of the researchers
and creative workers before them in this series, showcase the diversity of research and
creative work programs in the campus, and at the same time accentuate the interconnectedness
of the different disciplines. More significantly, the presentations also highlight the convergence
of sciences and humanities, of technology and art, in the University’s continuing search for
answers and solutions to pressing societal concerns.

I offer this simple haiku entitled, Life Long Learning:

Mind the mighty pen

With roses, the more I learn
The less I und’stand

to every researcher or creative worker, always humbled by his/her own awareness of the vast
possibilities and thereby inspired to research and create even more.

Mabuhay po ang pagsaliksik at paglikha! Mabuhay po ang Paliwanagan!

Prof. BENITO M. PACHECO, PhD

Vice-Chancellor for Research and Development
University of the Philippines Diliman
3 Paliwanagan sa UP Diliman
 8:00 – 8:30 AM Registration 1:30 – 3:15 PM Session 2: Breaking New Grounds, Exploring Alternative
8:30 – 9:00 AM Opening Program Perspectives
National Anthem Emerging Asian Communities in Contemporary Philippines
• Dr. Eduardo T. Gonzalez
Welcome Remarks Dean, Asian Center
Prof. Benito M. Pacheco, PhD Strategic Environmental Assessment towards Sustainable
Vice-Chancellor for Research and Development, UP Diliman
Development: Putting Environment and Natural Resources
Message into the Agenda of Planners and Decision-makers
Prof. Caesar A. Saloma, PhD • Dr. Mario R. Delos Reyes
Chancellor, UP Diliman Dean, School of Urban and Regional Planning
Pricing in Regulated Industries – Water, Power and Telecom
9:00 – 9:45 AM Launch of the UP Diliman Webisodes Series • Dr. Ben Paul B. Gutierrez
Viewing of 1st batch of webisodes Dean, Virata School of Business
9:45 – 10:00 AM Coffee Break Preliminary Survey of the Philippine Creative and Cultural
Industries: An Intercollege Research Agenda for the Establishment
10:00 AM – 11:45 AM Session 1: Influencing National-level Initiatives through Research of the Proposed UP Sentro para sa mga Industriyang Likha
and Creative Work Programs at Kultura (UP SILK) and the National Arts Complex
Home Economics Breaking Borders: Addressing Basic Needs at UP Diliman: An Update
beyond the Home • Dr. Elena R. Mirano
• Dr. Aurorita T. Roldan Dean, College of Arts and Letters
Dean, College of Home Economics
OPEN FORUM
Technology Needs and Industry Capacity Assessment for
Viewing of 3rd batch of webisodes
Philippine Tropical Fabrics (PTF) through the Value Chain
Moderator: Dr. Percival F. Almoro
Approach
College of Science
• Prof. Edison D. Cruz
Director, Technology Management Center 3:15 – 3:25 PM Coffee Break
Research in Support of Educational Reforms 3:25 – 4:55 PM Session 3: Insighting: Implementing Socially-relevant Research
• Dr. Rosario I. Alonzo and Creative Work Programs
Dean, College of Education Research Updates in the Human Movement Science
Philippine Rice Self-sufficiency Program: Pitfalls and Remedies at the College of Human Kinetics
• Dr. Ramon L. Clarete • Dr. Ronualdo U. Dizer
Dean, School of Economics Dean, College of Human Kinetics
Creative Research and Dissemination: Popularisasyon
OPEN FORUM mula saKolehiyo ng Pangmadlang Komunikasyon
Viewing of 2nd batch of webisodes • Dr. Rolando B. Tolentino
Moderator: Dr. Maria Crisanta N. Flores Dean, College of Mass Communication
College of Arts and Letters The UP College of Fine Arts and the Bonifacio Art Foundation, Inc.
in the Creation of the Mind Museum
11:45 AM – 1:00 PM Lunch Break • Prof. Leonardo C. Rosete
Dean, College of Fine Arts
1:00 – 1:30 PM Special Session
A 20-year Case Study on Microbial Cellulose Technology OPEN FORUM
Utilization and Commercialization Viewing of 4th batch of webisodes
• Dr. Gonzalo C. Serafica Moderator: Dr. Eduardo T. Gonzalez
Visiting Scientist, UP System Asian Center
4:55 – 5:00 PM Closing Remarks
OPEN FORUM
Prof. Benito M. Pacheco, PhD
Vice-Chancellor for Research and Development, UP Diliman
5 Paliwanagan sa UP Diliman Paliwanagan sa UP Diliman 6
 LIST OF ABSTRACTS

COLLOQUIUM SESSION 1
Influencing National-level Initiatives
through Research and Creative Work Programs

Home Economics Breaking Borders: 15

Addressing Basic Needs beyond the Home
Aurorita T. Roldan

Technology Needs and Industry Capacity Assessment 16

for Philippine Tropical Fabrics (PTF)
through the Value Chain Approach
Edison D. Cruz

Research in Support of Educational Reforms 18

Rosario I. Alonzo

LIST OF ABSTRACTS Philippine Rice Self-sufficiency Program:

Pitfalls and Remedies 20
Ramon L. Clarete

SPECIAL SESSION
A 20-year Case Study on Microbial Cellulose Technology
Utilization and Commercialization 25
Gonzalo C. Serafica

COLLOQUIUM SESSION 2
Breaking New Grounds,
Exploring Alternative Perspectives

Emerging Asian Communities in Contemporary Philippines 29

Eduardo T. Gonzalez

Strategic Environmental Assessment towards Sustainable

Development: Putting Environment and Natural Resources
into the Agenda of Planners and Decision-makers 30
Mario R. Delos Reyes

Paliwanagan sa UP Diliman 8
 Pricing in Regulated Industries - Water, Power and Telecom 32
Ben Paul B. Gutierrez

Preliminary Survey of the Philippine Creative

and Cultural Industries: An Intercollege Research Agenda
for the Establishment of the Proposed UP Sentro
para sa mga Industriyang Likha at Kultura (UP SILK)
and the National Arts Complex at UP Diliman: An Update 34
Elena R. Mirano

COLLOQUIUM SESSION 3
Insighting: Implementing Socially-relevant
Research and Creative Work Programs

Research Updates in the Human Movement Science

at the College of Human Kinetics 39
Ronualdo U. Dizer

Creative Research and Dissemination: Popularisasyon COLLOQUIUM SESSION 1

mula sa Kolehiyo ng Pangmadlang Komunikasyon 41
Rolando B. Tolentino

The UP College of Fine Arts and the Bonifacio Art Foundation, Inc.
in the creation of the Mind Museum 42 Influencing National-level Initiatives
Leonardo C. Rosete
through Research
and Creative Work Programs

9 Paliwanagan sa UP Diliman
 HOME ECONOMICS BREAKING BORDERS:
ADDRESSING BASIC NEEDS BEYOND THE HOME
Aurorita T. Roldan

A survey of 254 completed or on-going researches and creative works in the

College of Home Economics (CHE), since the establishment of its Office of
Research and Publication in 1978, revealed the “research behaviors” of its
faculty vis-à-vis the University, the industry and the wider community. Data
gathered indicate the breadth and depth of CHE’s relevance not only to the
development and well-being of individuals and their families but also to national
development.

Beyond enumerating amount of studies undertaken in an academic institution,

which is often the case in gauging its worth, this study revealed that individual
researches profoundly project its institution’s character, its philosophy and
the values it promotes. It is precisely for these reasons why, despite the
economic movement towards the market and the industry, Home Economics
proudly remains as a college with its seven sub-disciplines, namely, Clothing
Technology, Interior Design, Family Life and Child Development, Community
Nutrition, Food Technology, Hotel Restaurant and Institution Management, and
Home Economics Education.

About the Presenter

Aurorita T. Roldan is the current Dean of the University of the Philippines

Diliman College of Home Economics. She finished BS Home Economics in UP
Diliman in 1974. She received her Master’s Degree in Development Studies
from the Institute of Social Studies, The Hague, Netherlands in 1986 and finished
her PhD in Psychology in UP Diliman in 2002. Dean Roldan has been a faculty
member of the CHE since 1983. She is also a recipient of several academic
recognitions and awards including the PetroEnergy Resources Corporation
UP Centennial Professorial Chair in FLCD Award, September 2012-September
2013; Professional Award in Research and International Linkages in Family
Life and Child Development given by the Home Economics Alumni Association
on 29 June 2008; a Fellowship Grant from the Bilateral program of the
Netherlands and Philippine government, Institute of Social Studies, 1985-1986
In this session, the presenters show examples of how the University carries and from University of the Philippines, PhD Psychology Program, 1996-2000;
out its mandate of service to the nation through the conduct of research and and a Faculty Grant for Conceptualization and Development of the CHE Common
creative work programs that aid in the design, implementation, and Course HE100 Family and Societal Development, 1993. She has a long list of
improvement of the government’s various development programs. publications and researches about various topics on family life and child
development and has presented papers here and abroad. She is also a DZUP
Radio host for CHE’s “Kagalingang Pantahan”.

Paliwanagan sa UP Diliman 12
 About the College of Home Economics
The University of the Philippines Diliman College of Home Economics (CHE)
was formerly recognized as the Department of Home Economics under the
College of Education on 12 November 1921. It was established as a College on
27 July 1961 by the UP Board of Regents.
The academic programs in the College of Home Economics aim to shape the
students towards academic excellence based on the Seven Educative Goals
of the College, which are: Love of God, Love of Country, Belief in the Integrative
Role of the Family, Ethical Behaviour, Management Mindedness, Pursuit of
Excellence, and Social Responsibility.(Source: http://www.che-up.com/28/
HISTORY)
TECHNOLOGY NEEDS AND INDUSTRY CAPACITY
ASSESSMENT FOR PHILIPPINE TROPICAL FABRICS (PTF)
THROUGH THE VALUE CHAIN APPROACH
Edison D. Cruz
This research was conducted for the Department of Science and Technology
(DOST) Philippine Council for Industry, Energy and Emerging Technology
Research and Development (PCIEERD). The research project title is “Technology
Needs and Industry Capacity Assessment for Philippine Tropical Fabrics (PTF)
through the Value Chain Approach” for which the author is also the consultant.
The research project focuses on the Philippine Tropical Fabrics sector which
utilizes plant fibers from abaca, banana and piña.
The value chain describes the full range of activities which are required to
bring a product or service from conception, through the different phases of
production (involving a combination of physical transformation and the input of
various producer services), delivery to final consumers, and final disposal
after use. The Value Chain Model is significant and appropriate for this project
since the framework facilitates the analysis of specific value-creating activities
with the objective of creating competitive advantage.
The value chain in the Philippine tropical fabric industry stretches from raw
material production (plant fibres) through yarn spinning, fabric weaving, dyeing
and finishing, garment sewing, trimming, to labeling, packaging and delivery.
The various enterprises in this chain are geographically dispersed in the
country, and involve a number of different partners.
The objectives of the project are the following: 1. Formulate a process map of
industry chains along the various segments of each PTF chain; 2. Assess the
performance of the Philippine Tropical Fabric Industry; and 3. Recommend a
13 Paliwanagan sa UP Diliman
targeted reform agenda for the growth and competitiveness of the emerging
PTF industries.
The major reason why the market opportunity for PTF has not yet materialized
is because the Implementing Rules and Regulations (IRR) of RA 9242 did not
prescribe mandatory compliance by government institutions. Furthermore, there
is no threat of penalty for the government institution heads should their agency
fail to adhere to the requirements of RA 9242. This report recommends that
President of the Republic of the Philippines require that compliance to the
requirements of RA 9242 be not voluntary but rather mandatory and that there
will be corresponding penalties should the head of the institution fail to comply.
Among other major recommendations is that the government should address
more vigorously the problem of textile smuggling, which is putting struggling
local textile mills at a greater disadvantage. There is also a need to provide
more incentives to the garments, textile and fiber producing sectors so that
they could upgrade and expand their capabilities. Lastly, the actors (that are
part of the innovation system and are helping the Philippine textile sector such
as the DOST, DA, DTI, training centers and universities) should also be provided
with more funding support from the national government.
About the Presenter
Edison D. Cruz is the current Executive Director of the UP Technology
Management Center and is an accomplished educator, administrator, and
consultant in the following fields of expertise: Management of Technology and
Innovation, Science and Technology Policy, and Business and Operations
Management. He graduated cum laude from the UP School of Economics and
obtained his MBA degree from the UP College of Business Administration.
In his nearly 20 years of experience in both the corporate sector and academe,
Prof. Cruz has served as a project leader and consultant in various government
and private sector technology projects, and has been a valued resource
speaker in various technology-related training programs.
About the Technology Management Center
The Technology Management Center (TMC) of the University of the Philippines
Diliman was established on 23 February 1995 through a resolution approved
by the UP Board of Regents. TMC is mandated to serve two fundamental
purposes: to respond to the recognized urgent need of firms and industries
for technology upgrading, productivity improvement, and enhanced global
competitiveness; and to respond to the established requirements of the
Philippine government for expert advice and assistance on science and
Paliwanagan sa UP Diliman 14
 technology policy analysis and formulation; technology forecasting, planning, in monitoring how the policy is enacted, thus the establishment of the
and assessment; R&D management; and program and project management. Assessment, Curriculum and Technology Research Centre (ACTRC) in the
College of Education in partnership with the University of Melbourne’s
It is the first institution of its kind in the Philippines and in the ASEAN region. Assessment Research Centre. With a P150M funding from the Australian
TMC collaborates with nine UP Diliman academic units, namely: College of Agency for International Development (AusAid), ACTRC’s basic goal is to
Science, College of Engineering, College of Business Administration, School of raise the quality of education in the country by investing in research and
Economics, College of Social Sciences and Philosophy, National College of evaluation activities covering curriculum, assessment and technology. Premium
Public Administration and Governance, College of Home Economics, Asian is placed on formative assessment that should guide teachers in
Center, and the Institute for Small-Scale Industries.(Source: http:// conceptualizing tasks to enable students to attain the standards set for each
www.tmc.upd.edu.ph/index.php/upd-tmc-about-us/upd-tmc-about-tmc) grade level.The research on Longitudinal Study of Learning Achievement of
Students in the Autonomous Region in Muslim Mindanao (ARMM) is currently
RESEARCH IN SUPPORT OF EDUCATIONAL REFORMS developing tools to assess student progress.The instruments will subsequently
be translated into other Philippine language for utilization in respective
Rosario I. Alonzo
regions.Tracking of 2,400 students from Grade I (AY 2014-2015) through
Grade 4 (AY 2017-2018) will be done. Aside from this, on the drawing table is
As a county undergoes political and socioeconomic changes and influences,
the research on Alignment of Intended, Implemented and Assessed Science
appropriate educational system is evolved. The highly competitive knowledge
Curriculum Focusing on Inquiry Skills. It aims to determine the extent to which
society of the 21st century is a driving force that ushered in a revolutionary
students meet the set standards of inquiry skills crucial to the development of
educational reform envisioned to make the Philippines globally competitive.
the scientific mind.
Republic Act 10533 (signed on 15 May 2013), otherwise known as the
Enhanced Basic Education Act of 2013, expanded the erstwhile 10-year basic
With ASEAN 2015 that envisions One Asia involving the member countries
education of the country to 12 years, plus a mandatory kindergarten education
(Indonesia, Malaysia, Singapore, Thailand, Brunei, Myanmar, Cambodia, Laos,
for five-year-old pupils, thus the popular appellation, K to 12.
Vietnam, and the Philippines), research collaboration with other academics in
Asia is timely. A research on The Use of Computer-supported Collaborative
Currently, several research projects are underway at the College of Education
Learning (CSCL) Tools in English Education at the University will start second
in support of the K to 12 and other educational reforms. First is the Muslim
semester in 2013-2014. The research seeks to identify and analyze practices
Education Initiative Review (MEIR) of DepEd consisting of three components:
and issues that may arise in international collaborative learning. The research
(1) Analysis of the Muslim Education Program focusing on its responsiveness,
project is a joint undertaking of five universities, namely: Hiroshima Institute of
appropriateness and relevance to the educational needs of Muslim learners
Technology, Ukawa University, Nichon University, Skita University, and the UP
and communities; (2) Evaluation of the Muslim Education Program in improving
College of Education.
access to quality education and contributing to peace and nation building; and
(3) Review of other Muslim Education Initiatives.
With educational changes confronting the country, research is key in connecting
with others and in contributing to our understanding of the way learning is
The second research is the Philippine Response to Indigenous People and
achieved. The high level of discipline in thinking that is called for in research
Muslim Inclusive Education (PRIME-IE) pertaining to the inclusion of children
will enable us to comprehend the nexus between teaching and learning.
with special educational needs in the regular educational system. PRIME-IE is
composed of three components: (1) Baseline Research on Indigenous People/
About the Presenter
Muslim Disability; (2) Assessment of the Education Sector’s Readiness to
Provide and Sustain Services for Indigenous People/Muslim Children with
Rosario I. Alonzo is the current Dean of the College of Education of the University
Disabilities; and (3) Demonstration Models for the Delivery of Educational
of the Philippines Diliman. From the same University, she earned a PhD in
Services to Children with Disabilities in Disadvantaged Indigenous People/
Filipino Translation from the College of Arts and Letters in 1997, and two
Muslim Communities.
degrees from the College of Education, MEd Second Language Teaching (1979)
and BSE English (1972). She served the Office of the Vice-Chancellor for
With the adoption of the Mother Tongue-based Multilingual Education (MTB-
Academic Affairs (OVCAA) as Director of Instruction from 2005 to 2011 and
MLE) in Philippine basic education ensconced by RA 10533, significant progress
as Program Development Associate from 2002-2005. Dr. Alonzo has received
towards effective education is envisioned. Research plays an important role

15 Paliwanagan sa UP Diliman Paliwanagan sa UP Diliman 16

 several awards, among which are the UPD College of Education Gawad
Kolehiyo on ICT Integration (2011-2012), the Prof. Esperanza B. Bautista
Excellence in Teaching Ward (2007-2008), and the Jack C. Richards Professorial
Chair (2007-2008, 2008-2009). She is also a member of the Phi Kappa Phi, Pi
Gamma Mu, and Phi Theta Lambda international honor societies.
About the College of Education
The College of Education (CEd) started as a unit of the College of Liberal Arts
in 1913. On 8 March 1918, the UP Board of Regents authorized the
reorganization of the School of Education into a College of Education effective
1 July 1918. The College transferred from Ermita to the Diliman Campus in
January 1949. In the 1970s, the College laboratory schools – the UP Elementary
School and the UP High School – were merged into the UP Integrated School.
In 1983, the UP Science Education Center, now known as UP National Institute
for Science and Mathematics Education Development (NISMED), a research
and development unit, was attached to the College.
At present, the College is the only Southeast Asian college offering a doctorate
in reading education and the only Philippine institution offering a doctorate in
special education. (Source: http://educ.upd.edu.ph/?page_id=2)
PHILIPPINE RICE SELF-SUFFICIENCY PROGRAM:
PITFALLS AND REMEDIES
Ramon L. Clarete
The Philippines is implementing its Food Self-sufficiency Program, which, among
other objectives, aims to make the country self-sufficient in rice in 2013 or
2016. To realize this goal, the Philippines has restricted rice imports, supported
palay prices, and invested billions of pesos largely in irrigation facilities. This
presentation will describe the program, identify its pitfalls, and suggest some
fixes. The plan, based on the multi-year stochastic simulations of rice yields
using the Arkansas Global Rice Model, has up to 10% chance of succeeding in
2016. This study, however, does not have any claim on the chances of the
government sustaining the country to be self-sufficient. Not attaining full self-
sufficiency is not a bad target at all. The country may well adjust its target for
self-sufficiency and allow the private sector with the National Food Authority
to import the remaining gap. This study shows that the risk of food insecurity
that policy makers fear the country is vulnerable to under trade is low, and
with regional cooperation in ASEAN, some of these risks, as in 2008, can be
avoided or reduced.
17 Paliwanagan sa UP Diliman
About the Presenter
Ramon L. Clarete has over 20 years of experience as an applied policy
economist working on issues related to trade policy and trade facilitation, food
security and agriculture, tax policy and administration, and public spending.
Dr. Clarete is a Professor and the current Dean of the University of the Philippines
School of Economics.
About the School of Economics
The University of the Philippines School of Economics (UPSE) provides
instruction leading to undergraduate and graduate degrees in economics.
UPSE was established in 1965. The Department of Economics is responsible
for the academic degree programs, while the Economics Research Center
oversees the School’s research projects. A third functional department, the
Public Affairs Office, coordinates the School’s various extension, training and
public service activities. These are the three pillars the UPSE is known for.
Now nearing its 50th year of existence, UPSE adheres to international standards
of excellence and constantly introduces innovations in teaching, research
and public service. The School is dedicated to making its teaching of economics
compare with the best globally.
UPSE is the only institution in the country today with an internationally
recognized PhD program in economics. Awarded as the Center of Excellence
in Economics in 1999 by the Commission on Higher Education, the School is
known for graduates who have been rigorously trained and prepared to
become leaders in the field. Many of the prime movers in government, business,
civil society and academia obtained their formal training in economics from
UPSE. (Source: http://www.econ.upd.edu.ph/about-upse/intro-history/)
Paliwanagan sa UP Diliman 18
 A 20-YEAR CASE STUDY ON MICROBIAL CELLULOSE
TECHNOLOGY UTILIZATION AND COMMERCIALIZATION
Gonzalo C. Serafica
SPECIAL SESSION
A 20-year Case Study
on Microbial Cellulose Technology
Utilization and Commercialization
The presentation is about the author's personal perspective on technology
commercialization based on his 20-year experience starting as a graduate
student at Rensselaer Polytechnic Institute (Troy, NY, USA) to co-founder of a
microbial cellulose company, Xylos Corporation (Langhorne, PA, USA). The
various roles of the scientific/technical founder may play as the company
evolves and utilizes its technology will be described. Activities in various
areas including product development, regulatory compliance, intellectual
property expansion, manufacturing and marketing that contributed to the
commercialization of the company’s products will be described briefly. In
conclusion, a method of analysis (i.e. TRIM) to be used as a guide for decision-
making in commercializing a technology (such as microbial cellulose) will be
proposed.
About the Presenter
Gonzalo “Al” C. Serafica received his Doctorate of Chemical Engineering degree
from Rensselaer Polytechnic Institute (RPI) in Troy, New York and has over 20
years of extensive experience in technology utilization and commercialization.
During his academic career with RPI and his stint at Xylos Corporation, his
research focused on production optimization and product development of
microbial cellulose. Dr. Serafica co-founded Xylos in 1996 and served as its
Vice President for Intellectual Property and Technology until 2012. Xylos is a
venture capital-backed company that has spent more than $25 million in
developing various microbial cellulose-derived medical devices. The company’s
products include seven (7) U.S. FDA cleared products, ranging from permanent
implants as brain patch or dural substitute, to soft tissue replacements and
adhesion barriers, and artificial skin or advanced wound dressings for treating
chronic wounds.
Dr. Serafica has authored several publications on microbial cellulose
technology and its product development, and holds ten (10) U.S. granted
patents and twenty (20) international granted patents. In addition to presenting
his work at numerous technical conferences including the American Chemical
Society (ACS) and the Biotechnology Division of the American Society of
Chemical Engineers (AIChE), Dr. Serafica has also given oral and poster
presentations at several wound healing conferences including the Symposium
for Advanced Wound Care (SAWC) and Wound Healing: Science and Industry.
Dr. Serafica was the principal investigator of the National Institute of Health-
Small Business Innovative Research (NIH-SBIR) grant awarded to Xylos in
1997 to develop the biosynthesized cellulose wound dressing.
Paliwanagan sa UP Diliman 20
 Prior to his work on microbial cellulose, Dr. Serafica has been active in research
on Membrane Bioseparation and Protein Purification. He has published his
work in the Biotechnology & Bioengineering journal, and presented in various
membrane conferences including the Gordon Research Conference and North
American Membrane Society Conference. He also briefly worked with Amicon,
a membrane company and a division of Millipore Corporation. He is a registered
Chemical Engineer in the Philippines, having passed and obtained 5 th place in
the November 1988 Board Examination. Dr. Serafica is currently on an extended
stay in the Philippines to help scientists and engineers in commercializing their
technologies and expanding their intellectual property. Dr. Serafica is also a
consultant to various universities, research and development institutions,
funding agencies, and private companies on various technology matters.

COLLOQUIUM SESSION 2

Breaking New Grounds,

Exploring Alternative Perspectives

21 Paliwanagan sa UP Diliman
 EMERGING ASIAN COMMUNITIES
IN CONTEMPORARY PHILIPPINES
Eduardo T. Gonzalez

Filipino out-migration has traditionally received substantial attention in academic

and policy research while foreign in-migration research and its analytical
texture need more exploration. In other words, the phenomenon of emerging
Asian communities in the Philippines deserves scholarly scrutiny. As an incipient
step in an in-depth investigation, the study shall contribute to filling this gap.

Guided by the bold notion of “Asia in the Philippines” vis-à-vis the “Philippines
in Asia,” the institutional research project spearheaded by the Asian Center
looks into case studies on Japanese, Chinese, Indonesian, Indian and Middle
Eastern communities in the Philippines. The wide representation of communities
and the range of research themes seek to contribute to a nuanced study of
foreign migration and diaspora in the Philippines for academic and policy utility.

Employing qualitative research methodology and fieldwork conducted in 2013,

the investigation involves shedding light on the respective issues of each
community: (1) language acquisition and multiculturalism among Japanese-
Filipino children; (2) the utilization of informal contracting in the Chinese
community; (3) community-building among members of the Indonesian diaspora;
(4) the contributions of the Indian diaspora in Philippine development; and
(5) patterns of Persian, Arab and Turkish migration.

About the Presenter

Eduardo T. Gonzalez is a Professor at the University of the Philippines Asian

Center, and currently the Center’s Dean. He was a former President of the
Development Academy of the Philippines. He has authored studies on
governance and institutions in Southeast Asia, globalization and nationalism,
the political economy of corruption, diversity management, and policy transfers
in the Philippines. His fields of specialization include public policy analysis,
political economy, institutional analysis, and urban and regional planning.
Dr. Gonzalez obtained his PhD in public policy from the University of
Pennsylvania, and his Master’s Degree in Urban and Regional Planning and
Bachelor’s Degree in Geodetic Engineering from the University of the Philippines.
This session features presentations that illustrate the University’s pioneering
role: constantly in search of new ideas, perspectives, and approaches, thereby
About the Asian Center
providing fresh insights and innovative solutions to issues confronting
Philippine society.
The Asian Center (AC) is the University of the Philippines’ only unit with a
regional area of specialization. It offers graduate level multidisciplinary academic
programs on Asian studies (including Philippine studies), and its faculty conduct

Paliwanagan sa UP Diliman 24
 research on a broad range of political, economic, social and cultural issues
affecting Asia and the Pacific.
The Asian Center’s mandate is underpinned by law, Republic Act 5334. RA
5334 enabled the Center to become a degree-granting institution while
continuing to perform research functions. Among its purposes are to develop
closer and broader contact with Asian peoples in the field of learning and
scholarship, and to attain knowledge of Filipino national identity in relation to
other nations through studies on various aspects of Asia. The Asian Center
thus promotes initiatives to understand the Philippines in its broader Asian
context, and to understand Asia from the Philippine vantage point.
The Asian Center trains country and area specialists through its degree
programs in Asian and Philippine Studies. By producing a core of country and
area specialists, the Asian Center hopes to serve the needs of government
personnel and private sector entrepreneurs and managers, in the process
engaging the nation in the discourse of the community of nations. Reinforcing
the degree programs, the Center designs and implements short-term educational
and training packages for public and private sector clients. (Source: http://
ac.upd.edu.ph/index.php/about-us)
STRATEGIC ENVIRONMENTAL ASSESSMENT TOWARDS
SUSTAINABLE DEVELOPMENT: PUTTING ENVIRONMENT
AND NATURAL RESOURCES INTO THE AGENDA
OF PLANNERS AND DECISION-MAKERS
Mario R. Delos Reyes
Strategic environmental assessment (SEA), as a framework for developing/
designing policies, plans and programs aimed at sustainable development (SD),
has been widely implemented in developed regions such as Europe and North
America, but still has limited application in developing regions such as Latin
America, Africa and Asia. SEA gives emphasis to the environment and natural
resources (ENR) sector because it cuts across other sectors, i.e., economic,
social, infrastructure and institutional sectors. Further, SEA emphasizes that
the ENR sector must be be considered in the early stages of the planning and
management process/cycle.
Unlike the environmental impact assessment (EIA) approach for projects, which
has been widely practiced for more than 30 years, SEA has yet to gain
recognition in the Philippines. In order to promote its practice in the country,
approaches, guidelines and tools for SEA have been prepared. Pilot-testing of
the tools/guidelines have been undertaken, especially a case study for the
Philippine National Tourism Development Plan of 2011-16. Efforts were and are
being exerted to institutionalize SEA in the country, particularly in the national
25 Paliwanagan sa UP Diliman
government agencies (e.g., the Departments of Environment and Natural
Resources, Agriculture, Interior and Local Government, etc.), which are
envisioned to lead towards giving SEA a legal mandate via an administrative
order or a law. The pilot-testing has yielded valuable lessons towards a
more effective and efficient implementation of SEA, a framework that the
country should pursue as a valuable tool for sustainable development.
About the Presenter
Mario R. Delos Reyes is an Associate Professor and the current Dean of the
University of the Philippines Diliman School of Urban and Regional Planning
(SURP). Dr. Delos Reyes is currently the SPRING Programme Global Partner’s
Network Coordinator, and Steering Committee member representing Asia-Pacific
in the UN-Human Settlements Programme (Habitat) University Network Initiative
or UNI. Since 2008, he has been a member of the Advisory Board for the UN-
Habitat Philippines. He was the long-term (2001-10) Asia-Pacific Regional Node
Coordinator for UNDP’s Public-Private Partnerships for the Urban Environment–
Collaborative Learning Course, and Asia Coordinator for UN-Habitat’s
Sustainable Cities Programme/Environmental Planning and Management. His
fields of interests and experiences include urban and environmental planning
and policy, climate change adaptation and disaster risk reduction and
management, public-private partnerships for the urban environment, and coastal
planning and management. Dr. Delos Reyes finished his doctorate degree in
Natural Science at the University of Hamburg and obtained a Postgraduate
Diploma in Higher Education and International Development from the University
of Kassel, Germany. He received his MSc and BSc degrees from the University
of the Philippines in Diliman and in Los Baños, respectively.
About the School of Urban and Regional Planning
In 1965, the Fifth Congress of the Republic of the Philippines passed Republic
Act 4341 creating the Institute of Planning within the University of the Philippines.
This Act was signed into law by President Diosdado P. Macapagal in June
1965. A few months later, on 22 October 1965, the UP Board of Regents
approved the establishment of the Institute of Planning.
As the only graduate school in urban and regional planning in the country
today, the UP School of Urban and Regional Planning (SURP), as the U.P.-I.P. is
now called, has been at the forefront of development planning efforts since
its inception. This it has achieved through its four-fold mandate of graduate
education, research, training and extension services.
The SURP’s twin Vision in the next decade shall be:
• SURP will be a globally competitive learning, research and training institution
in the fields of urban, rural, and regional planning within an archipelagic
and tropical environment comprised of landscapes and seascapes in a
developing economy; and
Paliwanagan sa UP Diliman 26
 • SURP will be a center of excellence for learning and research in the
development of innovative theories, tools, and sustainable practices in
urban, rural, and regional planning adapted to developing countries. (Source:
http://surp.ph/about-surp/history/)
PRICING IN REGULATED INDUSTRIES -
WATER, POWER AND TELECOM
Ben Paul B. Gutierrez
Elementary economics tells us that prices are set using the laws of demand
and supply. This is true unless there are market imperfections (such as
barriers to entry) that inhibit competition and potentially cause harm to
consumers in the form of unreasonable prices or artificially-restricted supplies
of goods and services.
In sectors where competition is hampered because of, say, the existence of
significant economies of scale, regulation has to take the place of market
forces in ensuring reasonable prices. This is the case for water and electricity
distribution and transmission services, where regulatory agencies prescribe
the methodology for determining, and also approve, the rates charged to
consumers. However, the telecom sector is not governed by a regulatory
framework in setting tariff rates that are comparable to those in water
distribution and power transmission and distribution. The telecom regulator,
National Telecommunication Commission, still has to come up with measures
on how to operationalize what are “fair and reasonable” rates and tariffs and
a “fair return on investments”.
Three studies on pricing in regulated industries were completed at the UP
Virata School of Business in July 2013 by Dr. Daniel Vincent H. Borja and Dr.
Lorna I. Paredes for water distribution, Dr. Arthur S. Cayanan and Dr. Ivy D.C.
Suan for telecommunication services, and Dr. Helena Agnes S. Valderrama
and Dr. Mia P. Rey for electricity distribution. The studies are highly relevant in
light of the issues and controversies that continue to affect these sectors as
well as the need to ensure the sustained, efficient, and reasonably priced
delivery of these vital public services to all Filipinos.
About the Presenter
Ben Paul B. Gutierrez is a Professor and concurrently the Dean of the Cesar
E.A. Virata School of Business at the University of the Philippines. He holds
the BSBA (Accounting) Class 1968 Centennial Professorial Chair. His research
interests concern the study of consumer behavior and market environment as
they affect the development of marketing strategies. He has published in the
Asia Pacific Management Review and Philippine Management Review, and
27 Paliwanagan sa UP Diliman
became an issue co-editor of the latter. He was a Visiting Research Fellow of the
University of New South Wales in Australia (2009-2012) and Visiting Exchange
Professor of St. Norbert College at De Pere, Wisconsin, USA (2003).
Dr. Gutierrez earned his doctorate degree in Business Administration from Victoria
University of Technology, Melbourne, Australia and MBA and Chemical Engineering
degrees from the University of the Philippines Diliman. Before joining UP in 1998, Dr.
Gutierrez had almost 10 years of work experience as packaging specialist of two
multinational corporations, Colgate-Palmolive Philippines, Inc. and Avon Philippines
Manufacturing, Inc.
About the Virata School of Business
The Cesar E.A. Virata School of Business (VSB) of the University of the Philippines
Diliman, formerly known as the UP College of Business Administration (CBA), was
established in 1916. It has since been the leader in management education in the
Philippines, not because it is the oldest academic institution in management but because
of its continuing pursuit of academic excellence.
The VSB offers degree programs at the graduate and undergraduate levels. The PhD
program aims to train those who wish to be educators in the management area. The
PhD graduate is capable of engaging in academic research that advances knowledge
in the management field. The MBA program seeks to endow students with advanced
management skills while the MS Finance program exposes the student to a series of
courses that strike a balance between financial theory and practice. The
undergraduate program awards Bachelor of Science degrees in Business
Administration (BSBA) and in Business Administration and Accountancy (BSBAA).
On 12 April 2013, the Board of Regents approved the renaming of CBA in honor of
former Secretary of Finance and Prime Minister of the Philippines Cesar E.A. Virata.
(Source: http://cba.upd.edu.ph/)
Paliwanagan sa UP Diliman 28
PRELIMINARY SURVEY OF THE PHILIPPINE CREATIVE
AND CULTURAL INDUSTRIES: AN INTERCOLLEGE
RESEARCH AGENDA FOR THE ESTABLISHMENT
OF THE P ROPOSED UP SENTRO PARA SA MGA
INDUSTRIYANG LIKHA AT KULTURA (UP SILK)
AND THE NATIONAL ARTS C OMPLEX
AT UP DILIMAN : AN UPDATE
Elena R. Mirano
The research project described in the title above is an unprecedented attempt
by scholars and faculty of six (6) arts and humanities colleges of UP Diliman to
create an overview of the state of the creative and cultural industries in and
around the UP Diliman campus. It is the first phase of a larger study that will
eventually cover three other major centers of culture and creative energy in
the Philippines. Quantitative as well as qualitative methods will be used to
create a picture of the character of these industries in the areas and their
contribution to the national economy. It is the initial phase that seeks to generate
data that will firmly establish UP Diliman as the ideal site for a National Arts
Complex alongside the current National Science and National Engineering
complexes in Diliman.
About the Presenter
Elena Rivera Mirano is a Professor of Art Studies at the College of Arts and
Letters of the University of the Philippines Diliman, where she currently serves
as the Dean. She has an AB in English, cum laude, an MA in Comparative
Literature, and a PhD in Philippine Studies from the same university, as well as
a Master of Arts in Humanities from Stanford University. As a researcher in the
traditional culture of the Southern Tagalog region, she has authored Subli:
One Dance in Four Voices/Subli: Isang Sayaw sa Apat na Tinig (National
Book Award, Art Book Category, 1989), Ang mga Tradisyonal na Musikang
Pantinig sa Lumang Bauan, Batangas (Gawad Chancellor, University of the
Philippines, Diliman, “Best Book,” Humanities Category, 1998) and The Life
and Works of Marcelo Adonay (Alfonso Ongpin Award and National Book
Award, Art Book Category, 2009). She served as research director for the
Philippine Program at the 1998 Smithsonian Folklife Festival in Washington D.C.
and the Batangas City Museum (2006).
In the domain of the performing arts, she was the featured performer of the
recording album, “Kumintang: Awitin ng mga Tagalog na taga-Batangas,”
29 Paliwanagan sa UP Diliman
which she produced for the Diamond Jubilee of the University of the Philippines.
A one-woman show developed for the launch of this album was subsequently
toured by the Cultural Center of the Philippines as part of its Outreach Program
(November 1986). As current director of the Cherubim and Seraphim, the official
children’s choir of the University of the Philippines, she commissioned and
produced the theater piece, Awit ni Pulau, (1996) with music by Ramon P.
Santos and libretto by Edgardo Maranan. She also conceptualizes and directs
the group’s annual summer program of workshops and concert tours.
In 2001, she was designated laureate of the prestigious Prince Claus Fund for
Culture and Development of the Netherlands in recognition of her achievements.
In 2007, an Achievement Award in Humanities was conferred on her by the
National Research Council of the Philippines.
About the College of Arts and Letters
The College of Arts and Letters (CAL) of the University of the Philippines
Diliman was established in 1983, as a result of a three-way split of the College
of Arts and Sciences (CAS). CAL originated from the College of Philosophy,
Science and Letters established in UP in 1910 and was renamed as College of
Liberal Arts and Sciences a year later. It offered degree programs in the
humanities, social sciences and natural sciences, and serviced the General
Education Program.
On 30 September 1976, a Reorganization Plan led to the creation of three
divisions: Humanities, Science, and Social Sciences and Philosophy. The
Humanities Division consisted of five departments under an Associate Dean.
These departments were the Art Studies, English and Comparative Literature,
European Languages, Filipino and Philippine Literature, and Speech
Communication and Theatre Arts, which are still the academic core of the
College today.
Through the years, CAL has maintained its leadership in arts and letters in the
Philippines. The basic functions of the College remain - instruction, research
and extension work. It continues to uphold humanistic ideals in the midst of
technological advancement, promote arts and letters as instruments of liberation
and empowerment, and inculcate values that promote a nationalistic culture.
(Source: http://kal.upd.edu.ph/page.php?p=3)
Paliwanagan sa UP Diliman 30
 COLLOQUIUM SESSION 3

Insighting: Implementing Socially-relevant

Research and Creative Work Programs

In this session, three academic units share their experiences in the design
and implementation of research and/or creative work programs, as well as
their insights on how collaborations with external partners can serve as an
effective means of asserting the University’s relevance to the larger society.

RESEARCH UPDATES IN THE HUMAN MOVEMENT SCIENCE
AT THE COLLEGE OF H UMAN KINETICS
Ronualdo U. Dizer
In response to the paradigm shifts in the discipline and profession of human
movement science, the College of Human Kinetics (CHK) has strengthened its
systematic research-based approach to the generation of knowledge. In recent
investigations related to physical activity in educational interventions, more
focus is given to the comprehensive human movement studies concerned
with understanding how and why people move and the factors that limit and
enhance the capacity to move. It has expanded to lifestyle issues related to
one’s health behaviours and socio-cultural development. It has considered
physical activity for all abilities, genders, and ages in different settings and
environments. Research designs utilize experimental and descriptive
methodologies with qualitative and quantitative analyses.
Examples of researches in the College are as follows:
• Research for the “Galaw Galaw Araw-araw – The Pinoy Exercise Video”
a 30-minute aerobic fitness dance work-out featuring scientifically
choreographed and annotated movements. These movements were carefully
selected, based on analyses of their biomechanics and physiological
benefits (DOH & CHK, 2012);
• The Sports Readiness Test: Basis for CHK Admission for Freshmen
Applicants, Transferees and Shiftees, which aims to standardize the sport
skill test protocols used as part of the admission requirements for the
Certificate in Sport Studies program (CHK, 2012);
• Studies on the relationships among indices of fitness, perceived stress,
and acute thirst perception levels (with comparisons on three groups:
moderate and high-intensity aerobic dance program, walking program and
no physical activity groups), with research participants from among UP
Diliman students enrolled (Service PE classes) in a 12-week moderate
intensity dance-based exercise program;
• Post-disaster intervention through sports, a current concern that the CHK
has recognized as a significant contribution to disciplinary research as
well as national disaster-related rehabilitation programs. “Project Play It
Forward: A Play Curriculum” (UniLab& CHK, 2013) utilizes leisure therapy
(through art, music and Filipino games) among children specifically in the
disaster stricken areas in Mindanao. Recently, research-based extension
programs of the CHK has reached Bohol through “Duwa Ta, Bohol: A Sports
Relief and Community Recreation for Bohol Earthquake Survivors” (CHK,
2013).
33 Paliwanagan sa UP Diliman
Recent researches at CHK, therefore, consider: collaboration with stake-holders,
interdisciplinary approaches, and the balance in the applications of both
biophysical and socio-cultural foundations of human movement science. In
conclusion, researches in human movement science at the CHK contribute to an
understanding of the nature of human society, with movement as a fundamental
property of life.
About the Presenter
Ronualdo U. Dizer is an Assistant Professor and current Dean of the University
of the Philippines Diliman College of Human Kinetics (CHK). He served as the
Chairperson of the Department of Physical Education for three years. He teaches
Methods and Strategies in Teaching Physical Education, Orienteering, and Leisure
Management. He has authored several Physical Education textbooks now in use
at the primary and secondary levels. As an Athletic Trainer, he served the
Philippine Basketball Association and the National Team for several years.
Currently, he is the President of the Sports Science and Physical Educators of
the Philippines (SPEDPHIL).
About the Members of the Project Team
Oscar Yoshihiro S. Santelices is a faculty member and currently the Chair of the
Department of Sports Science of CHK. Currently, he is the Head Coach of the UP
Varsity Table Tennis, Sports Consultant of the Philippine Women’s University,
and Program Head for Table Tennis at the Xavier School. He hosts his own radio
show for sports and Science at DZSR Sport Radio. He was also the former
Secretary General of the Table Tennis Association of the Philippines. He studied
Sports Generalist at the United States Sports Academy. He was previously
ranked as the no. 1 National Table Tennis Player in the early 80’s and became the
National Coach for tennis in 1990-99. He conducts various training programs
and continues to play competitively, having won bronze in the Sandpaper and
Liha category in the recent 2013 U.S. Table tennis Open. He is a sports researcher
and recipient of the International Publication Award in UP Diliman.
Gilda L. Uy is an Associate Professor and currently the Director of the Graduate
Studies Program of CHK. She served as Dean of the College in 2000-2006. Prof.
Uy finished her Master’s in Education in Recreation and Comparative Physical
Education at the Yokohama National University Japan and was a Monbusho
Scholar in 1981-1985. Her research areas include Leisure Science, Active Aging,
Physical Activity in Health Promotion, and Comparative Physical Education. She
has received several research grants, including those from the Sumitomo
Foundation Japan for her study on Active Aging; from UNESCO, for a research
on Women in Sports; and from the UPD-OVCRD, for an Interdisciplinary Research
on Sustainable Tourism.
Paliwanagan sa UP Diliman 34
 Her on-going researches include: Physical Activity, Leisure and Health
Promotion; International Validation of Leisure Motivation Questionnaire; and
Comparative Active Ageing (Philippine-Japan). Prof. Uy is a consultant for the
UP System Wellness Program, a member of the Philippine Coalition for the
Prevention and Control of Non-communicable Disease (DOH), and the current
President of Philajames (2014-15).
About the College of Human Kinetics
The College of Human Kinetics (CHK) started as a department (Department of
Physical Education), became an institute in 1976 (Institute of Sports, Physical
Education, and Recreation or SPEAR), and became a college in 1989. The
College’s name (College of Human Kinetics) reflects the academic discipline on
which the practice of sports, dance, physical education and recreation is
based. Its mission is to initiate, develop, and evaluate programs in the human
movement sciences, human performance and recreation. (Source: http://upd-
humankinetics.blogspot.com/p/about-chk.html)
CREATIVE RESEARCH AND DISSEMINATION:
POPULARISASYON MULA SA
KOLEHIYO NG PANGMADLANG KOMUNIKASYON
Rolando B. Tolentino
Sa pamamagitan ng Film Center at DZUP, kasama ang iba pang programa sa
Journalism at Communication Research, may masiglang kalakaran ng
pagtataguyod at pagpapalaganap ng malikhaing pananaliksik sa Kolehiyo ng
Pangmadlang Komunikasyon. Tatalakayin ng presentasyon ang mga inisyatiba
ng Kolehiyo sa pananaliksik at diseminasyon ng malikhaing produksyon ng mga
guro, estudyante, kawani at university research associate (URA) ng Kolehiyo
na integral na inilalangkap ang media, social media at publikong espasyo.
Paano magagamit ang media sa paglikha ng “imagined community/ies” sa loob
at labas ng Unibersidad ng Pilipinas?
About the Presenter
Rolando B. Tolentino is the current Dean of the University of the Philippines
College of Mass Communication (CMC) and a faculty member of the UP Film
Institute. He has taught at the Osaka University and National University of
Singapore, has been Distinguished Visitor of the UC-Berkeley and UCLA
Southeast Asian Studies Consortium, and was recipient of the Obermann
Summer Research Fellowship. He is the author of National/Transnational:
Subject Formation and Media in and on the Philippines (2001), and the editor
of Vaginal Economy: Cinema and Sexuality in the Post-Marcos Post-Brocka
Philippines
35 Paliwanagan sa UP Diliman
(Positions, 2011), and Geopolitics of the Visible: Essays on Philippine Film
Cultures (2002). Dr. Tolentino is a member of the Manunuri ng Pelikulang Pilipino
(Filipino Film Critics Group) and Congress of Teachers and Educators for
Nationalism and Democracy (CONTEND-UP).
About the College of Mass Communication
The UP College of Mass Communication (CMC) is the leading institution in mass
media education in the Philippines. It was formally established on 19 June
1965, as the Institute of Mass Communication (IMC), by virtue of Republic Act
No. 4379. On 23 August 1966, the IMC officially became an academic unit, with
BA Journalism as its first degree program offering. In academic year 1966-67,
the AB Broadcast Communication and the MA programs were instituted. It was
also in May 1967 that the Institute graduated the first batch of students – nine
AB Journalism majors.The third undergraduate program of IMC, AB
Communication Research, was instituted on 7 April 1975. Seven years later, in
AY 1982-83, the PhD in Communication program established. In AY 1984-85,
the Film and Audio Visual Communication program was added to the Institute’s
undergraduate course offerings.
The Institute was based at the then College of Arts and Sciences (Palma Hall).
By 9 September 1969, the Institute had transferred to its current location, the
Plaridel Hall.
On 28 April 1988, almost 23 years after it was established, UP-IMC was
elevated to college status by the Board of Regents, and was henceforth
officially known as the UP College of Mass Communication (UP-CMC).
(Source:http://masscomm.upd.edu.ph/college-secretary/history/about-cmc)
THE UP COLLEGE OF FINE ARTS
AND THE BONIFACIO ART FOUNDATION, INC.
IN THE CREATION OF THE MIND MUSEUM
Leonardo C. Rosete
The project involving the creation of the Mind Museum is significant to the
College of Fine Arts (CFA) as it reflects one of its less familiar facets in the
creative realm. This facet is yet emerging, involving pioneering work that
straddles the creative, technical, and scientific domains. The project – which
aimed to deliver learning in an engaging way, in an environment that is safe
and stimulating, within an efficient and sustainable shell – was undertaken in
collaboration with the Bonifacio Art Foundation, Inc. (BAFI), the proponent of
the project. It was a project that augured well with the interests of the CFA in
contributing towards the development of an informed and empowered society.
Paliwanagan sa UP Diliman 36
 In 2007, when the museum project was still being proposed, the CFA was
requested by the curator of this proposed science museum to design and
prototype two projects that show scientific principles in interactive and
engaging ways. The aim was to prove to the BAFI Board Members that local
talents and skills could be the main resource in realizing the creative component
of the project. This departs from the practice of leasing foreign franchises to
fill up exhibition spaces.
Prof Rosete is recipient of three professorial chairs namely the: Diamond
Jubilee Professorial Chair award (July 1, 2011- June 30, 2012) for his creative
work Contemporary Designs for the Kalakat Weavers of Agusan del Sur; the
Jose JoyaProfessorial Chair Award (July 1, 2005- June 30, 2006) for his work
Virtual Gallery for Digital Artworks; and the Guillermo Tolentino Professorial
Chair Award (July 1, 1999-June 30, 2000) for Sustainable Design Using
Recycling and Reusing Concepts.

With the Board convinced of the feasibility of collaborating with a local institution,
a MOA between BAFI and CFA ensued in 2008, which paved the way for the
engagement of nine (9) faculty members and seven (7) students of the College.
The CFA team was tasked to design 48 exhibition items for the museum. In the
process of designing, the CFA team consulted with science experts for content,
and production experts for manufacturing feasibility. The science museum
eventually came to be known as The Mind Museum, a brand congruent to its
character of learning science in a stimulating and fun environment.
The Science Museum opened in 2011. The CFA continues to collaborate with
the Science Museum in collecting feedback from its visitors and involving its
students through practicum training and thesis projects.
Prof. Rosete is an educator, artist, designer.
About the College of Fine Arts
The University of the Philippines Diliman College of Fine Arts (CFA) is the oldest
arts and design educational institution in the country. The College of Fine Arts
traces its beginnings to the Academia de Dibujo in 1823, which later on became
the Escuela Superior de Pintura, Escultura y Grabado in 1891. Pursuant to Act
No. 1870 by the Philippine Assembly founding the University of the Philippines
in 1908, UP took on the Escuela as one of its units, which became known as
Escuela de Bellas Artes, or School of Fine Arts, and now called the College of
Fine Arts.

About the Presenter The CFA has produced nine (9) national artists and countless luminaries in
Philippine arts and design. It remains committed to its vision to be the eminent
Leonardo C. Rosete, 'Doi' to close associates, is an Associate Professor and learning institution for the arts and design, imbued with a deep sense of
present Dean of the University of the Philippines College of Fine Arts (CFA). He humanity that inspires the Filipino to strive for excellence.(Source: http://up-
obtained his Bachelor of Fine Arts from CFA in 1980. He served as Visual cfa.com/the-college/)
Communication Chair three times: from June 1994 to May 1996, June 1999 to
May 2001, and June 2010 to September 2012. In November 2012, he was
selected as a member of the Technical Panel for Fine Arts of CHED, a post he
currently occupies.

Doi has always been interested in working with various media and is fascinated
with the fusion of new technologies and traditional, even indigenous,
techniques. He advocates designs that empower the small and micro
enterprises, using resources that are appropriate and sustainable. He works
with the DTI, DOT, various LGUs, NGOs and POs in creating and teaching
design to remote communities all over the Philippines, and learning with them in
the process.

His works include designs of Philippine Pavilions in international expositions

(Tsukuba '85 and Vancouver '86), Philippine booths for trade fairs in Frankfurt,
Milan, Highpoint in North Carolina, Javits Center in New York, Anuga in Japan,
and various other places. He designed exhibitry for the Mind Museum at the
Fort and designed the Museo Maritimo, a museum for the AIMS maritime school.

37 Paliwanagan sa UP Diliman Paliwanagan sa UP Diliman 38

OFFICE OF THE VICE-CHANCELLOR FOR RESEARCH AND DEVELOPMENT
UNIVERSITY OF THE PHILIPPINES DILIMAN

ORGANIZATIONAL STRUCTURE
Vice-Chancellor for Research and Development
Benito M. Pacheco, PhD

Research Dissemination and Utilization Office (RDUO)

Director: Violeda A. Umali, PhD

Publication Section
Information Officer II (Administrative Officer IV): Narita E.C. de las Alas
Information Officer II (Administrative Officer IV): Epifania M. Domingo
Administrative Assistant V: Dercylis G. Mararac
Special Events Coordinator: Paula Bianca SP. Lim
Licensing and Publications Coordinator: Liezl Anne C. Naing

Intellectual Property Section

Technology Transfer Officers:
Ace C. Acosta, Agnes May B. Bantigue, Paul Jan Patrick P. Natividad
and Sarah Mae U. Penir
Program Development Associate: Atty. Edmund Jason G. Baranda

Project Management and Resource Generation Office (PMRGO)

Director: Henry J. Ramos, PhD

University Researcher I: Edna T. Morales

University Research Associate II: Maria Fe B. Seares
University Research Associate I: Dulce Amor C. Barraca
Publications Circulation Officer I: Luis Jayceel T. Novio
Administrative Assistant V: Marvic A. Pastrana
Administrative Support Staff: April N. Dela Cruz

Administrative Office
Administrative Officer IV: Librada O. Comines
Administrative Officer II: Doris L. Mendiola
Administrative Assistant V: Jesusa DJ. Ariñas
Administrative Support Staff: Merrydith J. Olivan
Administrative Aide VI (Mechanic II): Edwin Juan G. Saliganan
Liaison Officer: Dexter C. Ogaco

Project Staff
University Research Assistant: Ace S. Geronimo
Program Research Assistant: Michelle G. de Leon