REPUBLIC OF THE PHILIPPINES

University of Rizal System

Morong, Rizal

Feasibility
Study

Submitted by:
Izekiel Villones
Cristine Rabosa

Submitted to:
Mrs. Shiela Dela Cruz
EXECUTIVE SUMMARY

Goodfoodisgoodmood.Everyonelovestoeat;notjusttolivebutalsotosatisfytheir

cravings.Foodisthemeaningoflife.Itbringsustogether,itgivesushope,andit’sab

outloveandcomfort.Foodisonethingthatcanbringpeopletogetherintimesofnee

d,gatherings,orjusthang-

outs.Foodiseverywhere,inrestaurants,fields,houses,mountains,oceans,andmo

stespeciallyinstreets.

PeopleindifferentplacesinthePhilippinesoftenlyeatstreetfoodsmostes

peciallyinManilaforitisconvenienttoeatplusyoucansavemoneyeasily,that’swh

ymanyFilipinoslovetoeatthiskindoffood.Wheninahurry,itismoreaccessiblebe

causeyoucaneatitwhilewalkingorifyouwanttogoleisurewalkingwhileeating.It

isindeedtheappropriatefoodthatmusteat.

Withthat,wecameuptoanideaofwhynotsellastreetfoodproductsinceitis

indemandatthemarket.Butmostofthetime,whentheyheartheword“streetfood”,t

hefirstthingthatcomesintotheirmindisthatitisnotsafe,notwell-

served,ordoesn’thavenutrients.However,wethinkaboutaconceptthatishealthyf

orthecustomer,thateventhoughitwillbecalledastreetfood,youcanstillbenefitbe

causeofitsonemainingredientwhichispotato,butyouwillnotnoticethatitisthere

becauseofitsotheringredientsthatmakeitmoredelicious.Andtheproductwillbec

alled“Maegtoeskick”whichissupposedlyMojosbutinsteadofmakingitMojos,w
ewillcookitindifferentwayandaddmoremainingredientsthatwillmakeitfardiffe

rentfromMojos.

Mission:

 Toserveanewlygreattastingproduct,bringingthejoyandconvenient

eatingtoeveryone.

 Tobuildcustomer-

orientedenvironmentthatwillprovethecleanliness,quality,andvalu

 tomeettheexpectationsofourcustomer.

Goal:

 Weaimtomakethemaskmoreforourproductandsatisfytheircravings

aswellassatisfyingourwantstoservethem.

A. Name of the Business

The proponents came up with Maegtoeskick, since the chosen

product is very new that is why the name of the product itself will be the

name of the business too, so the product will be known and noticed by

people more easily. It stands for mashed potatoes, egg, cheese and kikiam

because the said ingredients are the main ingredients of the product.

B. Title of the Study

Establishment of Maegtoeskick in University of Rizal System

Morong Campus
 C. Store Location

The business is located in the school quadrangle wherein they easy to

see andbuy our product which is favorable to the students and also for my

partner and our newly business, wherein less competitors.

Brief Description of the Project

The study is about the newly-discovered street food product. The

objective of theproponents is to make a confirmation that a new product

could also be viable in a specific place and could also be known by

everybody even in a limited market.

D. GENERAL OBJECTIVES OF THE BUSINESS

 To be able to introduce a new product discovered by the

proponents themselves.

 To make the product known by everybody in the market so

the product could be possibly known even in the outside

market.

 To have a street food product that can benefit both of the

wants of the consumers like, being healthy and easy to eat.

 To make awareness that anyone could take the risk in a

limited market just by providing a newly-discovered product

even with many competitors.

 E. Research Methodology

The proponents have a product tasting before conducting the

business, so the proponents could know if the study will be viable in the

market.

F. Project Summary

The researchers continued the study regarding the selling of

maegtoeskick due to the positive comments said by the students to meet

everyone’s expectations. This study will be feasible because the target

customers are willing to buy the said product.

Maegtoeskick is a partnership type of business meaning the proponents

are entitled to suggest all the ideas that anyone wants to share. The business

will have an operational cycle, this means that the everyday duties will be

experienced by everyone since the duties will not stay on the same person

but rather everyday, the duties and tasks of the proprietors will be changed.

Having different ideas from the proponents are good because there will be

improvements that may change regarding in the proponents’ perspective.

Therefore, the business is feasible in this aspect.

The initial capital of the business is P1000.00, which came from the

shared money of the proponents. Return of investments will be on the first

day operation. Profit earned will also be on the same day. Therefore, the

study is feasible.
INTRODUCTION

Everyone likes to discover new things, new places, and new food.

Many Filipinos want to know things that are not well known to others or

discover different kinds of things or foods in different places. Everyone

likes to experiment or change the concept that everyone knows and give it

another concept, like in art, on the past years we do art by doing it

traditionally but today we use contemporary art because in contemporary

art, originality is not an issue which means you can give or add another

concept to the art that is already known. That also happens in food, people

choose to try new food and they want to taste different kinds of food like

the newly street foods, side dishes, snacks, or other types of food.

Moreover, the researchers discovered a food that can give another

concept that everyone could relate or like. This is calledmaegtoeskick which

the researchers want to offer to the school or to the students. It can be

substitute for fries, for it has the same main ingredient which is potato.

According to Best Health Magazine Canada, “Potatoes and sweet potatoes

are versatile and very healthy. Fight cancer, control your diabetes and get

stronger bones by eating these nutritious spuds.”

 With this study, the proponents aim to meet the customers’ trust and

loyalty, be one of the customers’ choice regarding demands and supplies,

lastly to make the product known by people in the market.

PROJECT PROPONENTS

The following are the proprietors of the business:

 Izekiel D. Villones

 Cristine Rabosa

The project was decided to have an operational cycle, which means all

the proponents are required to do all the jobs, which are the production,

sales, and marketing but there was only one proponent who will managed

the financial of the said business.

NAME OF THE FIRM/PROJECT

Establishment of Maegtoeskick in University of Rizal System

TYPE OF THE BUSINESS ORGANIZATION

This type of business is considered as partnership, since all the

proponents have the rights to decide for the business. This means that the

proponents are free to suggest anything that could help the business to grow
in everyday transactions, otherwise some suggestions could be neglected by

other proponents that might not like the said intimation.

LOCATION OF HEAD OFFICE/ FACTORY

The location of the business is very important because the sales of

the business depend on its location. The proponents were given a place

where the business could be implemented. The place where the business

operated was in the URS Morong quadrangle. The proprietors did all the

work in the said place for one week.

Store Location
 Stall

BRIEF HISTORY OF THE PROJECT

The proponents came up to an idea or concept of a maegtoeskick

which was came from the idea of mojos in shakey’s, which is according to

Shakey’s Pizza, “mojos are potato slices coated in Shakey’sbreading and

special Shakey’s spices and fried into a golden brown perfection”.

At first, the proponents have decided to sell mojos but because of

failing to do the same taste of the product, the proponents thought of

another way what to sell, and maegtoesick came because of trying to make a

food which everyone will love to eat. Behind the name of the said product

stands the main ingredients used to make it. Maegtoeskick stands for,

MAshed, EGg, potaTOes, cheESe, and KICKiam, the proponents have

changed the spelling of kikiam because of the business’ tagline which is, “it

will make your feet kick on air!” due to its deliciousness.

And the proponents released the product to the school for one week

in a french fries display because of its paper tray.The proponents are also

aware of the strengths, weaknesses, opportunities and threats that the

business may encounter:

 Knowing all the strengths, weaknesses, opportunities and threats will

help the proponents to evaluate if the business will be viable or not and will

also help the proponents of becoming prepared on the implementation of the

business.

PRODUCTS/SERVICES

Ourproductis“Maegtoeskick”,itisastreetfoodthatweinvented.Theinitia

lconceptofthisissupposedlycamefrommojosofShakey’sbecauseweallknowtha

tpeoplelovefries,butthen,wewillsellmorethanjustamojos.Wewillputsomethin

gnewtoit,likeanewconcept,newidea,andeverythingthatwillmakeitnewandbett

erthananormalmojos.Wewillalsothinkofawayhowwillitbegoingtoeatmoreeas

ily,becausewe,millenials,onethingthatalsomakeustobuyfoodisthatit’seasytoe

atandwillnotgiveusahardtimetoremovetheexcessproductfromeatingorfindma

terialsforeatingit.AndthatproductwillbecalledMaegtoeskickforitisveryeasyto

eatplusyouwilltastealltheingredientsthatareinsideit.

Maegtoeskickisthenameofourproductbecauseofitsdifferentingredient

sthatisbehindonitsnamemaegtoeskick.ItstandsforMAshed,EGg,potaTOES,ki

kiambutwewillchangeKIKtoKICKbecauseitwillmakeyoukickduetoitsdelicio

usness!Youcantasteeverythinginjustonebite!Youwilltastemeatbecauseofthek
ikiam,anditbecameyummierbecauseofitscheeseandeventhereispotatoandegg,

itstilldoesn’tclashinyourmouth,insteadtheyreallycomplimenttoeachother.

Wewillcreatethisproductthroughpreparingalltheingredientstogetherin

atableandafterthatwewillwashallthepotatoesordirectlypeelit,thenthenextstepi

stomashit,thenaftermashingwewillnowslicethekikiamtoaverysmallshape.Aft

erdoingthesetwo,wewillnowmixthem,togetherwithegg,andgratedcheese.The

naftermixing,addalltheneededadditivesfortheadditionaltaste,andtryshaping it

likeaballthenfry.

Thereare people

whowillsurelytrythisbecauseofitsuniquenesswhichisbeingnew

tothemarketplacethroughconsideringitsoriginalitymadebyus.Weassure

thatstudents,workers,adults,andkidswillenjoyourproductandwillbuythisovera

ndover again.Weservethis“maegtoeskick”inacommonway but in a

veryuniquetasteandaffordableprice.
 MaegtoeskickProducts

Maegtoeskickhas different combo offering. Combo A will include 5 pieces

maegtoeskick plus drinks which is Nestea. And Combo B which has 8

pieces maegtoeskick without drinks. Each combo costs P15.00. And if the

students or teachers only want to grab the drinks, it costs P6.00 every cup.

One could not create the product if no ingredients and materials to be used.

Creating maegtoeskick and drinks needed to have everything that the

product needs.

INGREDIENTS MATERIALS/UTENSILS/EQUIPMENTS

Potatoes MixingBowl

Cheese Bowls

Kikiam Strainer

Egg Tongs

Pepper Pan

Salt Grater

Flour Water
BurgerDressing GasStove

Oil Gas

Nestea Container

IceTube PaperTray

PaperCups

Table1.1IngredientsandMaterialsUsed

MARKET ANALYSIS

Maegtoeskickisaproductthatisnew.Peoplewouldask,“whatareyoucoo

king?”,“whatareyouselling?”,“whatisthat?”,andifwereplyback,“thisismaegtoe

skick”, theywilljustgiveusareplyagain,“whatisthat?”

Ourproductisnotyetcommon,peoplestilldon’tknowwhatisit,butthatcou

ldbeoursteppingstonetolearnandmoveforward.

WewillbuildourbusinessinsideURSMorong,Rizalwhereinwearestude

nts.thereisonlylessthan2stallswhoaresellingstreetfoodsthatareveryviablebeca

useofthosemanypeoplewhobuyinthosespecificstalls,youcanalsoseeintheirfac

esthattheylikestreetfoodsomuch.That’swhywewillbuildourbusinesstherebeca

useasidefromalotofpeoplewhobuystreetfoodsthere,thenumberofcompetitorsi
snotthatmuch.Thereareconsumersthatarealreadyinadulthood,millenials,andth

erearealsochildrenwhobuystreetfoodswhowillbesoonourtargetcustomers;

 Millenials,rangingfrom18-

34y/o,whowethinkare50%ofthepeopleinthesaidmarketwillbeour

mostbuyerssincetheyaremillenials,andmillenialslovetotrysomethi

ngnewplustheyhavethemoneytopurchasetheproduct.

 Childrenwhoareintheirlatechildhoodandschoolage,rangingfrom3-

14y/o,whowethinkare30%ofthepeopleinthesaidmarketwillbeours

econdlymostbuyersfortheirwantsarethepriorityoftheparents.

 Peoplewhoareinmiddle-agedadults,rangingfrom36-

55y/owhowethinkare20%ofthepeopleinthesaidmarketwillbeourle

astbuyersbecausetheystickmoretothesameproductthey’vebeenusi

ngforalongtime.

Ourgroupmateoncetoldthateveryday,withthesamesizeofbuyers,theywillgotot

hosespecificstallsbecausetheylovestreetfoods.However,therearealsostrengths

,weaknesses,opportunitiesandthreatsabusinessmayhave.Andwecanidentifyth

osesinceourbusinessisjustgoingtostart:

STRENGTHS

 Originalityoftheproduct.

 Healthnutrientsthatthecustomerswillget.

WEAKNESSES
  Newly-openedbusiness.

 Gainingcustomers’trust.

 Youngageoftheemployeesfromdoingbusiness.

OPPORTUNITY

 Thelocationsincethestallislocatedina crowded place.

 Strengthsoftheadolescentstowork more.

THREATS

 Competitorswhoarealsosellingstreetfoodswhichareturo-

turo,likekwek-kwek,fishballs,kikiam,frenchfries,andothers.

 Hesitationofthebuyerstobuybecauseofitsbeingnewfromthemarket

place.

Weforeseethatpeoplewillalsobuytousbecausemaegtoeskickisaproductwit

hdifferentstreetfoodingredientsthatafoodloverwilllove

it.Andthere’sapossibilitythatwecouldgaincustomerseasilybecausethisproduct

isnewandmanywillsurelyattendtousifwewillstartsellingitsoonbecausewe,the

two of usareconfidentenoughtomakethisviable.
MARKETSTRATEGY

Wewillstartsellingourproductfrom3pmto6pmeveryday.Wewillbeshar

ingmoneytocreateaP1250.00pesosinitialcapital.Ourscheduleisplanasthis:

WHAT WHEN REMAR

KS

Conductingoftrialsanderrorsoftheproduct 2ndweekofFebruar ok

y,2019

Planningforimplementing(marketing,operat 3rdweekofFebruar

ions,financial) y,2019

Finalizingalltheplans February15,2019

Implementationofbusiness February19,2019
 ReturnofInvestment 4thweekofFebruar

y,2019

Buyingownmaterials 2ndweekofMarch,

2019

Table1.1TimelineSchedule

Ourproductisverynew.Itcanbeourstrengthandweaknesstoo,that’swhy

wedon’tneedtofeelcontentedbecausepeoplewillstillbecuriousonwhatisit.Ther

earestrategiestodoforitwillbenoticedbypeopleandtrytastingorbuyingit.Sowe

willcometoaplanofhavingoneofourgroupmatestobepromodisersthroughmaki

ngavoicerecordtopromoteourproduct,italsoawaytoknowourproductbestbype

ople.Thosepromodiserswillalsodotheofferingstopeopleespeciallyintimesofno

-customer-notice.

Wewillalsobenoticedbypeoplebecauseofourplacewhereinthecostume

rsarerelyingonachipfood.Andinaddition,theremightalsobecustomersfromthe

mwhocanbeourcustomerstoo.

Last,morepeoplewillsurelybuythisbecauseofourcombooffering.Wewi

llsellthisineach,thatforeverymaegtoeskickproduct,itwillcostP2.00.Butbecaus

eofourcombos,youcansurelysavemore.There’sthisComboAwhichincludes5p

csofmaegtoeskickproductplusthedrinkswhichweofferforP10.00only.Andthe
ComboB,whichhasthesamepricebutonlyithasnodrinksyetweadd3moremaegt

oeskickproducttocreate8pcs.It’sveryaffordableandbudgetfriendly.

Withthesestrategiesandcombos,wecouldbereadyfortheimplementatio

nofourproductwhichmadeusmoreexcited.

MANAGEMENTSUMMARY

Thememberofthegrouparetheinvestorsofthisbusiness,sotechnicallyw

ewillbesharingmoneyforourinitialcapital.Butsincetherearemanyinvestors,we

willjustgoingtoassignwhowillbethekeyplayersofthebusiness.

INVESTOR

CASHIER. HELPER

Chart 1.1Organizational Chart

 Asyouseenabovethereareinvestorssincetheywillbetheonetoinvestthe

moneyforthebusiness.Andunderthisisthecashierwhohasalsoitsassistantcashie

rontheleftsideoftheorganizationalchartandintheothersidearethehelpers.

CristineRabosa-

whoisinchargetobethecashier,sincethere’sonlyonepersonswhoshouldmanaget

hemoneyofthebusiness.

IzekielVillones, whoisinchargetobetheassistantcashier.

FINANCIALPLAN

Ourstart-

upcapitalwillbeP1250.00.Wecouldhavethatinitialcapitalthroughsharingourm

oneybecauseourbusinessisapartnershiptypeofbusiness.Wearerequiredtogive

P125.00each.Ourinitialcapitalwillbeusedtobuytheingredientsofthebusiness:

INGREDIENTS COST

31/2kg.Potatoes P175.00
 4Kikiam 88.00

10Eggs 40.00

2Cheese 68.10

Pepper 5.00

Flour 5.00

Salt 5.00

3Burgerdressing 45.00

Oil 70.00

3PlasticTray 42.00

3PlasticCups 51.00

3bagsIcetube 54.00

1dozenNestea 110.00

Gas 230.00

TOTAL P988.10

Table1.2IngredientsforMaegtoeskick

FEES COST

Place P100/week
 EquipmentsandMaterials P150/week

DIY Stall P3,000

Table1.3RentFees

Therespectedinitialinvestmentwillhopefullybereturnedwithintheweekaswell

asthestartingprofit.Incomewillbegeneratedthroughthehardworkofthemember

salthoughwewillequallysharethesameamountofmoney.

We assume to create almost 1000 pieces of maegtoeskick products. And each product
will cost P2.00, and each combo will cost P10.00. And lastly, drink will cost for P5.00.
To assume how much profit we will get, we will divide 1000 by 3 (for combo a,
combo b and each) and it equals to 333 pieces.

Computations:

COMBO A:

333/5=66.6 or 67 servings

After this, we will multiply 67 to its price which is 10.00.

67x10= P670.00
COMBO B:

333/8= 41.625 or 42 servings

After this, we will multiply 42 to its price which is 10.00.

42x10= P420.00

EACH

We will just simply multiply, 333 pieces to P2.00.

333x2= P666.00

DRINKS

We assume to have 60 cups in a day for drinks only. And that will be:

60x5= P300.00

After computing how much to earn in every offering, we will now add it to get
the assumed total sales.

Combo A P670.00

Combo B 420.00

Each 666.00

Drinks 300.00

TOTAL SALES. P2056.00

 After adding, we will now substract the initial capital from the total sales to
get the first assumed profit on that day:

Total Sales P2056.00

Less: Total Expenses 1250.00

TOTAL INCOME P 806.00

And we will get P806.00 earning.

PROJECTED INCOME FOR A MONTH

To project the assumed income for a month, we will multiply the income in a
day to 30 days, and that is:

806x30= P24 180.00

PROJECTED INCOME FOR A YEAR

To project the assumed income for a year, we will now multiply the income in
a month to 12 months, and that is:

24 180x12= P290 160.00

PROJECTEDINCOMEFOR3CONSECUTIVEYEAR

YEAR PROJECTEDINCOME ADDITIONALINCOME

2019 P290160.00 0

2020 P297414.00 P7254.00

2021 P306336.42 P8922.42

Table1.4ProjectedIncomefor3ConsecutiveYear
 Inthetableabove,youwillseethatinthefirstyearthereisP290160.00earni

ng,butinthesecondyearitincreasesto2.5%oftheearningfromthefirstyearwhich

willbecomeP297414.00.Andinthethirdyear,itincreasesagain,becoming3%oft

heearningfromthesecondyear.Meaningthereis.5%thatwillbeaddedfromthelast

percentageoftheincomeforittobecomeP306336.42.

Theprojectedincomeforthreeconsecutiveyearshowsasanotheryearadd

ed,theadditionalincomealsoincreases,maybebecausetheproductsaregettingm

oredemandsinthemarketplacemakingitknownbymanypeoplethataresurelysup

portingtheproductfrombeingunknowntoveryknownone.

BIBLIOGRAPHY

“6 Health Benefits of Potatoes.2016.”

http://www.besthealthmag.ca/best-eats/healthy-eating/6-health-benefits-of-

potatoes.

“About Shakey’s Pizza Asia Venture Inc. 2016.”

Shakeyspizza.ph/corporate/home