Professional Documents
Culture Documents
BANGALORE UNIVERSITY
Submitted By:
VISHWANATH U M
Register No: 06XQCM6121
STUDENT DECLARATION
Place: BANGALORE
Date:
VISHWANATH U M
GUIDE CERTIFICATE
PLACE: BANGALORE
DATE:
Prof. SAVITHA.G.R
MPBIM
ACKNOWLEDGEMENT
Place: Bangalore
Date: ( VISHWANATH U M
)
Reg. No: 06XQCM6121
PRINCIPAL’S CERTIFICATE
Place: Bangalore
Date:
Dr.Nagesh.S.Malavalli
(Principal, MPBIM)
CONTENTS
TOPICS Page
No
INTRODUCTION 01
Chapter 2 COMPETITORS 03
• History
• Location
• Important break troughs
• Values
• Vision
• Corporate Responsibility
Production Department 14
Finance Department 32
Marketing Department 34
HR Department 41
Chapter7 FINDINGS 57
BIBLIOGRAPHY 60
INTRODUCTION
The internship project report will help to gain practical knowledge of the course
the organization in this particular case is JSW STEELS LTD.
The main object of this internship project is to study the functional overview,
organization structure, manufacturing process and to study the SWOT analysis & core
competence of organization.
The scope of this internship project is to know about the Overall background of
the steel industry in India, company back ground of JSW steel ltd upstream and a detail
study in the field of HRM, Finance, marketing & production of the company.
.
The Modes of collecting data in completing this internship project is based on,
The Primary data collected through direct contact with the all department heads and
Employees. Secondary data is gathered from the published magazines, Annual report,
and induction manual.
The project which has been undergone is confined to the study of performance
of the company in the past and present. The study was based on the published reports &
information collected from the companies senior personnel. However, the study could
not gather information from the consumers, dealers & other stake holders. This report
only helps to gain the practical knowledge but does not involve problem analysis. The
study was carried within a short span of time i.e. 6 weeks.
CHAPTER -1
INDUSTRY PROFILE
The Indian Steel industry is almost 100 years old now. India is the 6th largest
producer of iron ore and the 9th largest product crude steel in the world. Till 1990, the
Indian steel industry operated under a regulated environment with insulated markets
and large scale capacities reserved for the public sector. Production and prices were
determined and regulated by the Government, while SAIL and Tata Steel were the main
producers, the latter being the only private player. After the liberalization was
introduced in the year 1992, many domestic steel industries entered into the global
market.
With capital investments of over Rs 100, 000 crores, the Indian steel industry
currently provides direct/indirect employment to over 2 million people. As India moves
ahead in the new millennium, the steel industry will play a critical role in transforming
India into an economic superpower.
CHAPTER -2
COMPETITORS
• Rastriya Ispat Nigam Limited: The Company has taken number of restricting
majors to improve financial performance of the plant with govt. assistance.
• TATA Steel: It is amongst the lowest cost steel producers of HR coils in the
World and their vision is to become lowest cost steel producer of the world in
neat future. Based on the platform of low cost raw materials and a modern plant
the company targets to produce HR coils at costs below OSD 170 /ton. The
labor productivity is still poor and in absence of safety net, it is difficult to play
off redundant labor.
• Essar Steel: It uses power from its own captive plant and uses 70% lump are to
achieve cost reduction. The company is planning of installing a pallet plant for
reducing cost of production and achieving economy of operation besides
continuous. Uninterrupted supply of long turn metallic needs. It has introduced
construct system of labor instead of permanent employs.
CHAPTER -3
COMPANY PROFILE
JSW under the leadership of Mr Sajjan Jindal, share a common mantra for
success. JSW is Rs 9,000 crore integrated entity encompassing steel, power, industrial
gases, minerals and port business. It ranks among India’s top business houses in
turnover, size and scale of operations. The focus, now, is to achieve a position of
excellence in the global area and innovate the future for nation building.
Today JSW Steel Ltd., is a fully integrated steel plant and third largest steel
maker after Steel Authority of India Limited (SAIL) and TATA Steel.
JSW with an estimated production capacity of 4 million tons per annum is one
of the largest green field and fully integrated steel plant investment in Southern India.
JSW steel ltd, would work on COREX technology. The plant consists of RMHS
department, 5 million tons Pellet plant, 2.3 million tons Sinter plant, two Corex
modules for producing 1.6 MT hot metal, two Blast Furnace plants and two 120 tons
BOF converters ,two ladle furnace, two single stand continuous slab casters and Hot
Strip Mill.
Vision:
CORPORATE RESPONSIBILITYS:
• Environmental policy.
1. Restoring and conserving the ecological balance.
2. Implementing effective environmental management practices in all
activities.
3. Carrying out operations for going beyond compliance of statutory
rules & regulations.
4. Promoting Zero Waste concepts by implementing recovery recycle
& reuse technologies.
5. Growing green belts and ecological parks in a d around the plant.
• HEALTH Initiatives:
JSW runs the Jindal Sanjeevani Hospital, providing the best secondary and
tertiary health care at Vijayanagar, in Bellary District, Karnataka. It is fully equipped
with state of the art operation theatre and modern diagnostic departments. They
organize artificial limb camps, create employment opportunities for physically
handicapped, organizing free medical camps, which includes Cancer and AIDS
awareness programmes.
• EDUCATION Initiatives.
The foundation runs three English Medium schools with subsidized monthly
fees. In association with Azim Premji Foundation planned to achieve quality in the
provision of elementary education to children by creating an excitement in the schools.
They have instituted Computer Aided Learning Centres, which imparts education to
children in the most innovative and creative way through computers in the villages
around Bellary. They run Shramsadhna Vocational Training Center in thane district (
Maharashtra), where, in association with Father Agnel’s Polytechnic, Bandra, it
provides skill development, career guidance and create awareness of modern methods
of agriculture and animal husbandry. Akanksha Vocational Training center at
Vidyanagar provides training to rural girls in tailoring. The foundation runs Jindal
South West Community Advancement scheme where in scholarships are granted to
employee’s children pursuing technical courses and to students in rural and backward
areas of Maharashtra and Karnataka.
• COMMUNITY Initiatives
They have built concrete roads, which have significantly reduced the dust
pollution levels of the surrounding villages, especially in Bellary, Hospet, Toranagallu
and Sandur, districts of Karnataka. They have concreted the gateway to the historical
Hampi, World Heritage site. The foundation has also contributed towards building the
Rangasharda Theatre and the ashram of Sri Ravishankar at Bangalore and has donated
land for an ayurvedic ashram in Vasind. They have initiated the clean Bellary project
where they have introduced a mechanized garbage disposal system for the first time in
the Bellary district. A special truck fitted with self-loading and unloading hydraulic
system including 25 garbage bins and 200 dustbins were introduced. They have
contributed for street lights and drinking water facilities at Vasind village. They have
created a revolving fund for the benefit of the rural women.
The beneficiaries get interest free loans from this revolving fund for purchase of
buffaloes and for starting other small business. We are organizing free veterinary health
check-up camps, fodder production workshops and feed making training to these
women beneficiaries. We plan to increase the number of beneficiaries many folds by
forming a MACS (Mutually Aided Co-operative Societies).
• HERITAGE Initiative
JSW endeavour is to formulate a comprehensive and holistic master plan for the
management of the unique ruins of the Vijayanagar Empire. The foundation supports
the Hampi Utsav where local and national level artists participate in dance, music and
other art forms.
JSW have drawn up the master plan for the conservation of the
Chandramuleshwara temple, which will be the first conservation project. This is being
done in association with the Global Heritage Fund, San Francisco to ensure
international standards. The Foundation has sponsored the book New Light to Hampi,
edited by John M Fritz and George Michell, which has incorporated the recent research
on Vijayanagar Empire. The Foundation co-sponsored the book “The Guide to the
Architecture of the Indian Sub Continent” by Takeo Kamiya, an eminent Japanese Art
Historian.
• SPORTS Initiatives
The Jindal Squash Academy in Vasind has been set up to promote excellence in
sports and give exposure to rural youth. This academy has nurtured talent of
international repute. Young sportsmen from this academy have represented India at the
Asian Junior championships. We also house a badminton academy, which regularly
organizes state level badminton tournaments in Karnataka. The swimming academy has
trained swimmers who now regularly participate and win at the national levels. Our
Jindal South West Foundation ladies hockey team has won the Under-17 Karnataka
State Hockey Championship title at the recently held championship at Davangere,
Karnataka.
• Kalasangam
With an objective of creating awareness on cultural aspects viz., art, literature,
music, dance and theatre among employees and their families residing at Vidyanagar,
the foundation has created Kalasangam for harnessing local talents. It offers a platform
to exhibit their talent for enthusiasts in the above-mentioned fields and organizes
several interfaces with specialists in various arenas. Kalasangam is a confluence of Art,
Drama, Literature, Music and all which imitate nature.
It is a forum for the manifestation of the perfection of art among Jindalites. It is
an esoteric and aesthetic medium of expressions across the artistic hearts of Jindalites.
The idea of Kalasangam was conceived in July 04 for harnessing the hidden talents. A
voluntary membership of 106 Jindalites was enlisted with 5 coordinators, one for each
stream viz., Art, Music, Theatre and Dance. Kalasangam was formally launched on
21.09.04 with a dance drama performance by child artists. The logo of Kalasangam was
coined by in-house members which depicts the theatre, literature, music and dance
forms
.
• Mumbai Festival
The nine-day festival, intended to revitalize Mumbai’s image through a series of
cultural and entertainment events across the city. The festival aimed at putting Mumbai
on the international festival circuit, thus acting as a major catalyst for tourism in
Mumbai. The Art & Heritage section, the highlight of which was a 60 ft Mannat Wall
painted by the city’s noted artists, was presented by Sangita Jindal and supported by the
Hindal South West Foundation.
CHAPTER -4
ORGANISATION HIERARCHY
CHAIRMAN
VICE-CHAIRMAN
CEO
GM CS GM GM GM
BOARD OF DIRECTORS:
2. Mr.Sajjan Jinda
(Vice chairman & MD)
5. Dr.Vinod Nowal
Director (commercial)
6. Dr. S.K.Gupta
(Director)
7. Dr.Vijay Kelkar
(Director)
9. Mr.Uday M.
(Director)
RMHS
PELLET SINTER
PLANT PLANT
BOF
HSM
Abbreviations
Functions of RMHS
Raw Materials Required for Production: Iron ore lump and fines, lime stone,
dolomite, quartzite, manganese ore, non coking coal and coke
Quartz Sandur
Coal Yard
Ore Yard
Additive Yard
Stock House
Wagon Tippler
Wagon Tipplers are used for unloading of raw materials received through
railway wagons. Side arm charger places each loaded wagon of the rack on the tippler
table which is then tippled by tippler. Material discharged onto the hoppers is conveyed
to the down stream conveyers through apron feeders.
Technical specification:
Stacker Re-claimer
These equipments are meant to stack the raw material in the yards and also to
reclaim the same for conveying to the consuming departments. Out of these five three
are used in the coal yard and two in ore yard.
Technical specification:
This equipment is meant to reclaim iron ore fines for conveying to pellet plant.
Technical specification:
Technical specifications:
Process:
The capacity of Pellet Plant is 5 MTPA and pellet size ranges from 6 to 12
mm.The process of converting Ore into Pellets is called Pelletisation. In this process
the iron ore fines are converted into tiny balls of suitable size by rolling the fine
material with a critical amount of water and to which an external binder or additive may
be added. Tiny balls produced are called pellets.
It makes green pellets using balling disks and indurate using the straight grate
machine. Lime Stone/dolomite is used as flux and bentonite as a binder. Corex gas is
the fuel for the indurating furnace and the sludge from the corex plant is used to add
carbon to the pelletising mix.
• Sinters
• Slag
• Gas
Process:
The Sinter Plant capacity is 2.3 MTPA. Producing sinter as major raw material
for Blast Furnace process, Sinter Plant is also uses the same raw materials which were
used in Pellet Plant. But the process is difference in this plant compared to Pellet plant.
Sintering is an agglomeration process which produces strong and porous lumps from a
powdered uncompacted mass of iron ore with the application of heat to the stage of
incipient fusion. The heat necessary is supplied by the combustion of coke breeze.
Finally these Sinters are sending through conveyor system to Blast Furnace for
next Production Process.
BLAST FURNACE
There are two Blast Furnaces at JSWSL, BF-1 rated capacity 0.9 MTPA and
BF-2 is 1.3 MTPA.
• Hot Metal
• Slag
• Gas
Blast furnace structure contains 4 major zones:
• Hearth
• Bosh
• Stack
• Tuyers
Process:
In the blast furnace solid charged materials like iron ore, coke and lime stone
are charged in the vertical shaft of the furnace at the top and hot air blast is blown
through tuyers which are located at the bottom level. The oxygen form the pre heated
blast combines with the carbon of coke and generates heat and carbon monoxide. the
gas phase containing mainly nitration and carbon monoxide ascends upwards through
the charge which reacts with and extracts heat from the gas wastes eventually the gas
melts and metal and slag thus formed gets stratified and separated to obtain the metal
fundamentally therefore the blast furnace is a counter current reactor.
The main chemical reactions are reduction of iron oxide to iron and burning of coke.
The iron oxide may get reduced as
2Fe2O3+3C= 3CO +2Fe
Since the iron oxide is directly reduced by carbon it has been referred as direct
reduction of iron oxide. The CO required for indirect reduction is essentially generated
at the tuyer level where carbon of the coke burns as 2C + O2=2CO
As the gases rise and carry out the reduction the CO2 content of the gas increases and
the following reaction takes place. (CO2+C=2CO)
This is known as solution loss reaction. Lime stone and dolomite which is added
as a flux in the charge get calcined. Blast furnace is shaft type counter current reactor I
which heat is exchanged and chemical reaction take place between gas and charge
material. Iron oxide along with fluxes and coke is charged in furnace from top and hot
blast air at 1050ºC is blown through tuyer at bottom. The hot ascending gases hats up
the descending charge material accompanied by a variety of physical and chemical
reactions giving hot metal and slag which are tapped at regular interval
.
Finally this Hot Metal is transported to next Production department.
COREX PLANT
There are two Corex Plants at JSWSL, each of 0.8 MTPA (Corex I &II)
Figure shows the Corex process schematically. The reduction shaft is placed above the
melter gasifier for easy descend of material by gravity. The volume of the reduction
shaft and the melter gasifier is about 600 m3 and 2200 m3 respectively. The functions of
reduction shaft and the melter gasifier are explained in the following.
Reduction shaft:
Iron ore, pellets and additives (i.e. limestone and dolomite) are continuously
charged into the reduction shaft via lock hopper system located on the top of the shaft.
The burden descends through the shaft by gravity. The reduction gas is injected through
the bustle located about 5 meters above the bottom of the shaft at 850oC temperature
and over 3 bar gauge pressure. The gas moves in the counter current direction to the top
of the shaft and after the exit from the shaft it is termed as top gas. The top gas
Reduction
Shaft
Scrubber
Reduction Gas
Hot Gas
Cyclone
Compressor
Cooling Gas
Melter
Gasifier Dust
Oxygen
Settling Pond
Slag and
Hot metal
temperature is around 250oC. Some amount of Coke is also added to the shaft to avoid
clustering of the burden inside the shaft due to sticking of ore/ pellets and to maintain
adequate permeability in the burden.
Following are the primary reactions taking place inside the shaft.
Reduction of iron oxide by CO and H2 and transforming the iron oxides to metallic
iron.(Fe2O3 ⇒ Fe3O4 ⇒ FeO ⇒ Fe)
Calcination of limestone and dolomite
CaCO3 = CaO + CO2 (endothermic)
CaMg(CO3 )2 = CaO. MgO + 2 CO2 (endothermic)
Melter gasifier:
The melter gasifier can largely be divided into three reaction zones as the following.
Gaseous free board zone (Upper part or dome)
Char bed (Middle part above oxygen tuyeres)
Hearth zone (Lower part below oxygen tuyeres)
Due to continuous gas flow through the char bed, there also exists a fluidized bed
in the transition area between the char bed and the free board zone.
The hot DRI at around 750-800oC along with the calcined limestone, dolomite
is continuously fed inside the melter gasifier through DRI down pipes. The DRI
charging pipes are uniformly distributed along the circumference near the top of the
melter gasifier so as to ensure proper distribution of material over the char bed.
Additionally non-coking coal, quartzite and required quantity of coke are continuously
charged by means of lock hopper system. Like reduction shaft the melter gasifier also
operates at an elevated pressure in excess of 3 bar gauge.
Oxygen plays a vital role in Corex process for generation of heat and reduction
gases. It is injected through the tuyeres, which burns the coal char and generates CO.
This hot gas ascends upward through the char bed. The sensible heat of the hot gases is
transferred to the char bed which is utilized for melting iron and slag and other
metallurgical reactions. The hot metal and slag are collected in the hearth. The
efficiency of the furnace depends largely on the distribution of this gas in the char bed
and utilization of the sensible heat of the gas. The dome temperature is maintained
between 1000 and 1100oC which assures cracking of all the volatile matter released
from the coal. The gas generated inside the melter gasifier contains fine dust particles
which are separated in hot gas cyclones. The dust collected in the cyclones is recycled
back to the melter gasifier through the dust burners, where the dust is burnt with
additional oxygen injected through the burners. There are four such dust burners
located around the circumference of the melter gasifier above the char bed. The exit gas
from the Melter Gasifier is having a temperature of 1000 to 1050 oC (Approx). This gas
is cooled to 850 oC through addition of cooling gas. The analysis of cooling gas is
similar to that of reduction gas. Subsequently, this 850 oC gas is separated from the dust
in the cyclone and is made available for Reduction Shaft as reduction gas.
A part of reduction gas is scrubbed using water sprays and the clean gas is
compressed and made available as cooling gas. The excess gas is used to control the
plant pressure. This excess gas and the reduction shaft top gas are mixed prior to the
take over point. Thereafter this gas is termed as Corex export gas.
Following are the reactions taking place inside the melter gasifier.
Drying of coal (100oC)
Devolatilisation of coal (200 to 950oC) and liberation of methane and higher
hydrocarbons
Decomposition of volatile matter
Due to the higher temperature prevailing in the melter gasifier free board zone,
the hydrocarbons are cracked into hydrogen and elementary carbon.
CnHm = nC + ( m/2) H2
It is desirable that all higher hydrocarbons are cracked in the free board zone so
as to assure generation of a good quality reduction gas. Maintaining a dome
temperature between 1000 and 1100oC confirms the same.
Further reactions in the freeboard zone are outlined as the following.
CO2 + C = 2 CO Boudouard reaction
H2O + C = CO + H2 Water gas reaction
CO + H2O = CO2 + H2 Shift reaction
Decomposition of un burnt limestone and dolomite
Residual reduction of iron oxide
Direct reduction of FeO in the DRI takes place by carbon in the char bed.
Burning of coal char by oxygen
Burning of the coal char takes place near the tuyeres. The maximum
temperature inside the melter gasifier exists in front of the tuyeres. The following
carbon gasification reaction takes place in the tuyere area.
2C + O2 = 2CO
2CO + O2 = 2CO2
C + CO2 = 2CO
Melting and formation of hot metal and slag
Finally this Hot Metal is transferred to next Production Department.
I &
R S
O L
N A
B
M S
A CONVERTER-2 CASTER-2
CAS-OB
K RH-OB T
I MIXER-2
O
N H
G S
HMDS-3 M
Specifications of Mixer :
Capacity : 1300T
Average Si : 0.6 %
Average ‘S’ : 0.010%
Converter:
BOF route is the most widely used steel making process. The hot metal is
charged in to the Converter (Pear Shaped Vessel used for steel making) along with the
scrap. Oxygen (at 99.9% purity) is blown through a water-cooled lance at high
pressure to oxidize the impurities in the charge. Fluxes like lime and calcined dolomite
are added to the charge during the process to facilitate the chemical reactions. After the
process is completed, steel is tapped into a ladle, required amount of Ferro Alloy are
added and sent to LHF for further processing. Slag which is formed during the process
is emptied into a slag pot and sent to slag
yard.
Specifications of Converters:
Nos : 3 nos.
Capacity : 130T Nominal
Blow time : 17min
Tap to Tap time : ~ 45min
Average Heat wt : 130 T
The ever increasing demand for high quality steel particularly for critical
applications made it necessary for steel plants to install ladle furnaces. Ladle Furnace
not only facilitates heating of the steel to the temperature needed by the Caster and also
helps in flotation of the impurities to the slag. Trimming additions of Ferro Alloy are
made at LHF to fine tune the chemistry of the steel.
Other Sec.Metallurgy facilities like CAS-OB and RH-OB are being added to the
existing setup to enhance the production from 2.5 Mt to 4.0 Mt.
Continuous Casting Plant (CCP)
In this Plant the Hot Metal which is obtained from BOF is converted into Slabs.
Continuous casting is teeming of liquid metal in short mould with false bottom,
through which partially solidified slab is continuously drawn at the same rate at which
metal is being poured.
The reheating and slabbing process can be omitted here because the cast strand
has a near-net shape similar to that of the semi-finished product. The yield is much
higher compared to Ingot Process because the continuously cast strand has only two
small end portions, in contrast to the ingot tops and bottoms which must be cropped
from every ingot. Solute element segregation and nonmetallic inclusions are much
lower in continuously cast slabs. Advanced technologies have improved the
productivity and surface quality of the slabs.
• Slabs
• Corex Gas
Final Products Obtained:
• HR Coils
RE-HEATING FURNACE - Walking beam type, heat the slabs to the rolling
temperate by using corex gas.
COIL BOX - It achieves uniform temperature of the bar from head end to tail end,
effecting isothermal rolling and perfect control on the gauge.
ROTARY CROP SHEAR - The purpose of rotary crop shear is to crop the front end
and tail end of the strip prior to entering the F1 stand the cut is made on the fly. The
shear is composed of two horizontal drums with curved knife blade and a straight knife
blade on each drum.
PINCH ROLL SCALE BREAKER – To remove the fine scale formation from the
strip before it enters the finishing stands by using high precision water spray on the top
and bottom of the transfer strip.
FINISHING MILL - To ensure a good quality strip with good gauge control, profile
control and a surface free from any possible defects. The plant has a six stand 4-hi
finishing mill equipped with Automatic gauge control, Work rolls bending quick
control, Roll changing devices, Low inertia hydraulic inter stand loopers and De-
scaling facilities.
RUN OUT TABLE - This is provided in between Finishing Stand # 6 and coiler. The
strip coming out of finishing stand having a temperature of 850º C to 950º C. is cooled
down to a temperature of 540ºC to 650º C. A series of water jets well spread uniformly
over the strip from the bottom and laminar cooling heads are provided at the top. ROT
table consists of 96 mts length and 20 number cooling header.
DOWN COILER -Two hydraulic down coilers are supplied by Danieli United, USA
equipped with out-board bearing supports to take care of heavy coil windings.
Hydraulically controlled wrapper rolls with jump control ensure compact winding with
no damage to the Strip surface.
FINANCE DEPARTMENT
Financial Planning
Financial forecasting is the basis for financial planning. Forecasts are merely
estimates based on the past data. Historical performance may not occur in the future.
Planning means what a company would like to happen in the future, and includes
necessary means what a company would like to happen in the future, and includes
necessary action plans for realizing the predetermining intentions.
Application of Funds
Fixed Assets : 10192.03 8379.93
Current Assets : 2485.63 2567.86
Current Liabilities : 2285.73 2142.61
2006-07 9337
2005-06 6802
2004-05 7036
2003-04 3590
2006-07 78.88
2005-06 55.57
2004-05 59.78
2003-04 21.46
MARKETING DEPARTMENT
Market
Marketing is so basic that it cannot be considered a separate function, it is really
the whole business sees from the point of view of final results.
Marketing is a view point which looks at the entire business process has a high
integrated effort in discover, Create, arose and satisfy the customer needs.
Market: It is a place where a goods and services are exchanged; the term market
means to aggregate of all demands for as particular product or service. It also refers to
aggregate of all consumers-existing and potential for product. JSW has a very Good
market for almost all market centers.
CUSTOMER
DIRECT TRADERS
CUSTOMERS
Direct customers will approach with the bulk order for their utilization. Traders
place the orders for resale and profit out of it.
The material is loaded into truck or rail without any variation of quality. The
senior officer also checks this at the time of loading.
Sales Plan
The company should have correct and clean sales plan and the same plan must
be followed each and every time. Otherwise, the finished output remaining blocked and
the working capital cannot be obtained to perform the day-to-day activities of the firm.
The interested customers send a letter to JSW for enquiry their availability of the
product, Terms, condition etc. If they find satisfactory the order will be placed which
including quality, quantity of the products, mode of transport terms of payments etc.
After receives the purchase order the correspondence section of the sales department
scrutinizes the purchase order and if the same size is satisfactory, JSW sends a sales
order and as acceptance letter.
One of the duplicate copies of the sales order is retained with the dispatch
section and one with accounts department. The purchase then confirms his order by
sending back the acceptance letter duly signed.
JSW after receiving the acceptance scrutinizes it and them the corresponds section
seeks to range for the availability on required goods and duly prepares a ‘Daily
Dispatch Plan’ Which is passed on the dispatch section and then carry on.
The invoices prepare including all the charges like the prices of the stock in
addition to the freight, local excise duty and other loafing and unloading charges. The
company also adopts certain sales promotion activities direct the product toward
customer.
Sales Promotion
Sales promotion is a key ingredient in marketing campaigns sales promotion
consists of diverse collection of incentive tools, mostly short term, Designed to
stimulate quicker as greater purchase of particular product as services by consumer on
the trade.
Sales promotion covers those marketing activities other than advertising,
publicity and personal selling. It is acts as a bridge between personal selling and
advertising.
JSW adopts sales promotion techniques:
JSW is going to provide price off, a straight discount off the list price on each
case purchased during a stated time period.
The company developed customer sensitiveness and it provides incentives and
discounts on regular and bulk purchases.
Sometimes JSW provides transport allowances to buyers.
In keeping touch with the main and each months plans, the marketing manager of JSW
formulates dispatch plan daily for the purpose of distribution of goods according to the
orders received.The standard given to achieve the sale target of 1,75,000 tones per
month.
Objectives of marketing planning are:
• To achieve set standard
• To enjoy profits
• To satisfy customers as it is buyers market.
According to JSW the benefits of marketing planning are:
1. It encourages innovation and creativity.
2. Marketing planning improve competitive strength.
3. Marketing planning helps to meet the demand.
4. It minimizes the risk and uncertainty.
5. Marketing planning focuses attention on objectives.
6. Marketing planning helps to reduce the cost of production.
7. Marketing helps the manager to adopt strategies according to its.
8. Changing market opportunity.
9. Marketing planning helps the manager to take decision.
10. Marketing planning facilitates control.
Physical Distribution
The process of getting goods to customers has traditionally been called physical
distribution. Creating a customer and creating a product do not complete the process of
marketing, delivering the product the customers is an equally important part of this
process and that is reffed to as distribution in marketing parlance.
Physical distribution is a process of reaching the product to the consumers. It
coordinates all the activities in the physical flow of product between producer and
consumer.Physical distribution provides place and time utility to product. It is
distribution that makes the product available at the right place and at the right time,
there by distribution maximizes the company’s change to sell the product and
strengthening its competitive position. It is now becoming prominent cost area.
Channels of distribution:
An industrial goods manufacturer can use its sales force to sell directly to
industrial customers or it can industrial distributors, who sell to the industrial
customers.
The JSW is having depots in Bangalore, Chennai and Hyderabad; they are
concentrating on small market by maintaining small stock.
EXPORT
DEALERS DIRECT
JSW is exporting their product though dealers and direct customers about 11%
of their production.
Market Share:
In South India JSW is having 60% of Market Share.
Work Culture
Driving the growth of the JSW are 4800 committed employees. The diversity of
location, language and culture blends seamlessly into a common work ethos, which
hinges on fostering excellence, recognizing and rewarding entrepreneurship. We
believe in empowerment, delegation and calculated risk taking. JSW ongoing endeavor
is to create an organizational ambience where talent can bloom. To do so, we strive to
make the workplace a source of creativity, innovation and one that makes work
meaningful.
They ensure that all JSW policies, progressive initiatives and goals are fully
communicated to all employees and that they understand and relate to these. JSW
commitment to JSW people is reflected in the sense of belonging and pride every
employee feels towards JSW and the passion and commitment they bring to their work.
Working Conditions
We believe that people are our principal asset. They are the ones who create
everything that’s valuable to the company. All they need is the platform to do so. The
wide variety of businesses that JSW is involved in, provides present and potential
employees plenty of opportunities to grow, as well as the cross-functional exposure to
enrich and widen their horizons. A huge and not always clearly visible, effort lies
behind the success of any organization. We believe in taking our people along as we
forge ahead. Total employee involvement is embedded in the company’s culture. This
has only been possible, as each one of us has done our bit in the quest for excellence.
Care and concern for fellow-employees are evident everywhere. We take care of
the quality of work delivered as well as the environment in which it is executed. Our
lush green plants, which are a ‘no tobacco zone’, provide the right ambience to
employees. Housing facilities, school, library and a recreation center are just some of
the highlights of the quality of life that we offer. We have begun to look at a broader
canvas as new opportunities, are being thrown up by the day. Thus, in turn, is making
accelerated growth and promotion opportunities at all level a reality. The compensation
structure in JSW is comparable with the top in the steel industry. What is immeasurable
is the work environment – the responsibility, the challenge, the opportunities for
horizontal and vertical mobility, and the freedom and flexibility in decision-making.
All of these positives have created an environment that is warm, friendly and
extremely conducive to professional and personal growth.
Accommodation: Not just houses… but a way of life JSW has housing colonies in
Toranagallu, Vasind and Tarapu.
Upstream’s township Vidyanagar, home to our employees won the Prime
Minister’s award for the best-planned township in the year 1998 as well as the “Indian
Developer Felicitations, 2005” award for the best industrial township. It is a perfect
example of combining 21st century living in the sylvan splendors of nature and the
timeless architectural charm of Hampi, capital of the 15th century Vijayanagara Empire.
In addition, Vijay Vittal Nagar has also been constructed for housing contract
employees. The various facilities in the vicinity of the township ensure the comfort of
the employees and their families. A centrally located clubhouse with swimming pool
and recreation facilities, guest houses, temple, two schools – DAV Jindal Vidyamandir
and Jindal Adarsh Vidyalaya, occupational health centre, Jindal Sanjeevini Hospital,
Vijayanagar sports club – all go to make living in Vidyanagar an unique experience.
Above all this, the project has resulted in creation of infrastructure like pipelines
for water, roads, and railway lines – all adding to the development prospects of the
entire region places of lounst attraction are Hampi, Pampa sarovar, Tungabhadra and
Narihalla dams, Harishankar Spring and Kumaraswamy temple which are within 50
kms radius of the upstream plant. The downstream plant Vasind has three colonies,
adjacent to the plant premises. The easily accessible recreation centre guest houses.
Jindal Vidyamandir (school). Occupational Health Centre makes living in Vasind, a
comfortable experience, Similarly. Tarapur has two colonies, Kurgaon and RH-1, at a
reasonable distance from the plant. The local TIMA andTMRCT hospitals take care of
the employees’ needs adequately. Local areas of tourist attraction include Kelve and
Bordi beaches near Tarapur and Mahuli fort and Manasam (Jain) Mandir near Vasind.
Health & Safety: The safety and health of the employees are ensured by maintaining
safe processes, carrying out safe practices, providing a sale environment imparting
adequate and proper training. Issuing detailed instructions as regards the area of
operation and inculcating safety awareness among all employees. Cost considerations
or the demands of production and operations do not overshadow safety considerations.
Like at JSW, every employee including contract employees undergo Industrial Safety
training before they actually take up their assignments in the company.
It is the responsibility of all employees to:
• Exhibit a high sense of personal discipline.
• Learn the safety procedure applicable to the job and follow it.
• Use personal protective equipment and other safety devices as required.
• Maintain cleanliness & order in every area of work.
• Report all safety and fire hazards immediately to the management.
• Work in a team in demanding situations.
Jindal Sanjeevini Hospital: Providing the best secondary and tertiary health care, this
hospital has 24 hours’ casualty and emergency wards. It is fully equipped with state-of-
the-art operation theatre and modern diagonistic facilities.Our commitment to people is
not only limited to the steel township but extends to the nearby villages. Apart from
direct and indirect employment to local people, the community is benefited through our
ongoing rural development activities.
HRD Center/Jindal Knowledge Centre: The company has Jindal Knowledge Centre
(JKC) at Vijayanagar and an HRD center at Vasind. We will soon be setting up a
Developmental Centre of Excellence in Mumbai. It is the venue for many programs,
seminars, conferences and meetings. It has a library, a training facility and study area.
The JKC has books and magazines on various topics. JKC has augmented state of the
art infrastructure for faster and timely access to information. In order to provide value
addition, JKC has installed WEB based Online Public Access Catalogue (WEB OPAC)
of its holdings, with a table of contents, which can be accessed in a more interactive
way.
Recruitment
Campus Recruitment:
We recruit at the management and graduate engineer trainee level from premier
management schools and engineering colleges and we are always looking for young
men and women high on initiative and nurturing a strong desire to make a positive
difference to the success of our businesses.
Summer Trainees:
The JSW Summer Trainee Program is designed to facilitate the professional
development of young talent and sometimes identify talented culture-fit employees for
the company’s Management Trainee program the Summer Trainee program provides a
learning of the vagaries and complexities of our business ‘from the ground up’. With
value-creating live projects the intern begins appreciating the intricacies of his or her
function and the impact that its has on business. The quality and content of projects
provides an opportunity to complement your classroom learning with hand-on
experience.
Management Trainee:
JSW has always been home to great leaders-passionate professionals with a
razor sharp focus and a far-sighted vision. We believe in the combination of leadership
of experience and leadership youth. The average age to occupy leadership positions
within JSW has come down because of significant investments in inducting and
developing young talent. The functional training stints include sales and marketing,
technical, finance, logistics, supply chain and human resources focus.
Deputation
JSW has various companies under its wing. At any given point of time a
concerned company may request the services of any employee of another company for
a particular assignment. In such a case the required employee may be put on deputation
for that specific job.
Resignation
An employee ceases to be in employment once his submitted resignation has
been accepted and he is relieved from the company’s services. An employee on
probation may resign from the company by giving sufficient notice of 24 hours while a
confirmed employee will have to give a notice period of one month. He will be relieved
on completion of notice period as per letter of his appointment or standing order of the
company as applicable. The resignation letter should be submitted to the General
Manager-Human Resources through the functional heads.
Performance on the job is not the sole criterion for evaluation; the factors given
below are given due importance.
• Job knowledge
• Customer satisfaction
• Man management
• Decision making
• Human relations
• Safety orientation
• Panning and organizing
• Clarity in communication
• Taking initiative in getting the job done
• Fostering innovation and creativity
• Ability to get along with others
• Quality and quantity of work
This section briefly outlines some of the highlights of the pay and perquisites,
applicable to employees. These may be reviewed/revised from time to time, It is the
duty of an employee to ensure that proper nomination for legal heir is available in the
company records to facilitate –0faster redress in case of any eventuality.
2. SALARY (QUARTERLY)
Medical Reimbursement Allowance Employees on regular grade are eligible for
medical reimbursement/allowance @ 8.33% of basic salary paid quarterly upto the
extent of medical bills submitted and any shortfall of the bills will be carried forward
up to March of the next year to avoid income tax deductions. Employees not under the
tax bracket need not submit the bills.
3. SALARY (ANNUAL)
a. Leave Travel Assistance (LTA): Employees are eligible to claim LTA after
completion of one year’s service with the company as per the LTA rules
provided hereinafter.
b. Bonus: Bonus as per the provisions of the Payment of Bonus Act, 1965. This
will be paid to the employee annually in the first quarter of the new financial
year.
Increments for New Recruit: Pro-rata increment will be paid to the employee
during the first quarter of the financial year, subsequent to his joining. The cut off date
applicable for increments is 16th of the month and appropriate rounding is done to the
nearest month e.g. if one joins on December 16 then for increment purposes calculation
of months is done from January 1st However for assessment to be done, minimum 6
months of service is required.
7. OTHER BENEFITS
Gratuity Scheme and loans are incorporated in practice the details of these are
available on the intranet or in the Human Resources Manual.
Lost and Found Articles
It is advisable not to keep any valuables, including cash around desk, open
drawers or other easily accessible places. Please contact Administration Department
regarding lost and found articles.
Notice Boards
Company notice boards are centrally located and notices of interest are
displayed you can keep abreast of all company news and events through these notice
boards
Telephone Calls
We encourage employees to keep personal calls to the minimum. You may make
outward local calls or receive incoming calls of an emergency nature which may be
kept as brief as possible.
• Visiting Cards: The Company will provide for visiting cards to be printed for the
employees at the level of Deputy Manager and above. Exceptions are made for
individuals who have to maintain either very strong customer contacts or liaison
with government officials on a regular basis. Others below the level of Deputy
Managers should have the approval of the concerned Executive Committee
members.
• Stationery: If an individual employee requires any stationery, he/she can fill up a
requisition form and get the same approved from his/her immediate boss, collect
the stationary upon submission of the same to the Administration Dept.
• Expense Claim: An employee can claim any expense incurred by the employee on
official duty within the rules. Your Supervisor will explain to you the exact
procedure to claim this.
• Uniform: All the employees are to wear the uniform, provided by the company (at
manufacturing plants) on all working days.
• Attendance: Swiping machines are installed across all the offices and plants,
where the employees are required to swipe their entry and exit.
• Questions: If you have any doubts-
a. Policy related to your travel entitlements, housing; details on medical and LTA
benefits-you may speak to the location HR or refer to the HR Manual.
b. House rules, transportation, office stationery: you may speak to the
Administration Staff. They would be glad to assist you.
In a competitive marketplace and in the face of increasing business pressures, it
has never been more important to communicate effectively with external and internal
audiences. JSW today recognizes the need for professionals with a wide range of
communications skills at their fingertips in order to build its brands and reputations,
leading to company success and shareholder satisfaction. By embracing the positives of
corporate communication and Public Relations, we understand the importance of its
role and how it contributes directly to good business. Successful communications is
increasingly central to the management of an organization’s reputation in all its forms.
Commercial performance, corporate values and good governance are all critical
to the more holistic perception of a company now increasingly demanded by the
market. This includes investors, customers, the media and employees. Corporate
communication function covers the broad array of media relations, investor relations,
and annual/quarterly reports, social responsibility and community affairs, corporate and
issues of advertising, industry relations.
CHAPTER -6
SWOT ANALYSIS
Strength:
1. JWS has good reputation in steel market. This is the result of long experience of
around 3 decades in the steel industry.
2. The major strength of JSW lies with the price.
3. State-of-art technology. The Corex process makes it a low cost production of
steel in the industry.
4. Production Quality is the strength of the JSW.
5. Exemptions from sales tax as major dispatches are made from plant site.
6. JSW is having 60% of market share in south India.
Weakness:
1. Transportation costs are high due to non-availability of trucks and other means
of transportation easily.
2. JSW is far away from the main market and it is difficult for them to dispatch the
products because they don’t have good transport facilities.
3. Problems with efficient Warehousing and out bound transportation.
Opportunity:
1. Located in the centre of Bellary-Hospet region, a high grade iron belt.
2. Easy access to the major parts of Goa, Chennai and Mumbai.
3. It lies in the vicinity of large potential and unexplored market of southern India.
Threats:
1. Tough competition from the players such as TISCO (TATA integrated steel
corporation), SAIL (Steel Authority of India Limited), Essar steels.
2. Foreign company like Mittal steels and POSCO entering Indian steel.
3. Price war may result due to close competition and price being the main
constraint in steel marketing.
4. Dumping of metal from countries like Korea and China is another major threat.
.
CHAPTER -7
FINDINGS
CHAPTER -8
SUGGESTIONS:
• JSW must plant more trees both in plant layout and out side.
CONCLUSION:
BIBLIOGRAPHY:
Books Referred:
Web Sites:
1. www.steel.com
2. www.steeldynamics.com
3. www.infoline.com
4. www.jsw.in