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Consumption pattern
CLSA assesses that Indonesia has big potential to grow due to the change in
consumption pattern from the need-based-spending to pleasure-based
spending.
The faster growth of processed food consumption compared to the spending on
primary food has proven such change. People seem to spend more on snacks
or soft drink than primary food.
“The consumer goods manufacturers will be the most benefited from the trend,”
said Swati and Jessica on their research.
With the income hike, people will tend to spend more on the processed foods.
Mayora, established in 1977, is a well-known manufacturer of biscuit, candy,
chocolate, coffee and health supplement. Its main brands are Roma, Kopiko,
Torabika and Energen.
The subsidiary of Inbisco Group is now run by the third generation of the
company's founder. Inbisco itself has 35 years of experience in the food
industry. One of the main shareholders in Mayora is Unita Branindo that
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acquired Mayora’s stock through IPO in 1990.
The company plans to expand its capacity by 20% annually over the next four
years. In the perspective of CLSA, the expansion plan may inflict to profit jump
by 28% on average per year.
The plan will also support the company’s revenue profile that has grown 24% in
the last decade. CLSA projects the company to score similar growth this year
and next.
The only risk that should be well anticipated by Mayora is the cost production,
particularly due to the rising raw material, such as sugar and palm oil. These
two raw materials contribute 55% to the company’s cost of good sold (CGOS).
“Based on our estimation, every 2% hike in raw material prices and the
shipping expense will boost the gross margin by 1.1%. Amidst the possible
hike of raw materials, rupiah rate will help cover the cost production. Yet, we
expect to see stable margin,” said Swati and Jessica. (T02/NOM)
Cetak Kirim
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