Professional Documents
Culture Documents
REPORT
SERI KEMBANGAN
SELANGOR
Corporate
1. Teh Jun Bin 11UJB00066 Y1T1
Communication
DATE OF COMPLETION:
MARCH 2011
SERI KEMBANGAN
ABSTRACT
Seri Kembangan New Village, located in Selangor was first incepted in 1952
during the British occupation. It was initially known as Serdang New Village. At
present, Seri Kembangan New Village has over 15,000 residents. This new village
was known for its mining industry and had several rubber plantations. This has
changed over time with the advancement of technology as well as the increase in
The new village has gone through tremendous change in terms of its economic
place over the past ten years. With an increasing number of residents, it is not a
There are several schools built in this new village as it is one of the major
stepping stones in providing equal opportunity to education for all residents. This
new village caters to the convenience of not only its local residents, but also people
businesses. There are several residents who have sought out opportunities for
themselves, and through their-initiative there are many small-scale local businesses
Some of the main problems faced by villagers are related to its road condition, public
The original purpose of the New Villages in Malaysia was to segregate the
villagers from the early Malayan Races Liberation Army insurgents, who were led
by the Malayan Communist Party, during the Malayan Emergency. It was part of
the Briggs Plan, a military plan devised by British General Sir Harold Briggs
shortly after his appointment in 1950 as Director of Operations in the anti-
communist war in Malaya.
The plan aimed to defeat the communists, who were operating out of rural
areas as a guerrilla army, primarily by cutting them off from their sources of
support amongst the population. To this end, a massive program of forced
resettlement of Malayan peasantry was undertaken, under which about 500,000
people (roughly ten percent of Malaya's population) were eventually removed
from the land and housed in guarded camps called "New Villages".
By isolating this population in the "new villages", the British were able to
stem the critical flow of material, information, and recruits from peasant to
guerilla. The new settlements were given around the clock police supervision and
were partially fortified. This served the twofold purpose of preventing those who
were so inclined from getting out and voluntarily aiding the guerrilla, and of
preventing the guerrilla from getting in and extracting help via persuasion or
intimidation. The British also tried to win the hearts of the new settlers by
providing them with education, health services and homes with water and
electricity.
It is estimated that today, about 1.2 million people live in 450 New
Villages throughout Peninsular Malaysia. About 85% of the populations in New
Villages are ethnically Chinese. The ethnic Malays take up about 10% and ethnic
Indians roughly 5%.
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Just like many of the other New Villages, it was built during the
proclamation of The Emergency by the British colonial government in 1952 to
keep the Chinese people in Malaya under guard so that they would have no
contact with any members of the Communist Party of Malaya (CPM). Seri
Kembangan was established as the Serdang New Village when the British moved
Malayan Chinese villagers living around Sungai Besi to a centralised location
following the Briggs Plan.
In its early days, the village had 50 houses and all were built from scratch
because the British only provided empty plots of land. The area was close to
rubber estates and the jungle posed dangers of a different kind. Most of the 15,000
inhabitants earned meagre incomes as mining workers and rubber tappers.
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There are now 2,500 original wooden houses left and more than 1,000 new
houses. The population is estimated to be more than 150,000, largely made up of
entrepreneurs, businessmen, professionals, and government servants. Most
residents are Chinese and a majority of them are Hakka and Hailam people.
The area is mostly residential and light industrial mix. The population is very
concentrated; hence the traffic is always congested especially at peak hours in the
morning and evening. Seri Kembangan New Village has been developed from a
mining and rubber tapping area into a business hub.
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Economic Activities
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The Mines Shopping Mall at Jalan Dulang is the biggest retail centre in
Seri Kembangan. The mall is accessible from 7 major highways, which are:
BESRAYA, SILK, North South Highway, North South Central Link, Damansara -
Puchong Highway, KESAS and MRR2. It has 350 shops which sell local and
international brands. It also has restaurants, electronics shops and many more.
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EDUCATION
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There are two international schools in Seri Kembangan which are The
Alice Smith School and Australian International School, Malaysia. In these
schools, there are students not only from Malaysia but also from foreign countries.
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“The night is still young!” is the best way to express the cultural practice
of the residents in Seri Kembangan. Night life in Seri Kembangan is very active.
Many people can seen chatting and eating supper, in brightly lit areas.
There are several churches and mosques in Seri Kembangan, and even
more Chinese temple. This is not a surprise as most of the villagers are Chinese.
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Besides that, the issue of Seri Kembangan road users not having access to
the KL-Putrajaya highway has not been resolved. According to the residents, they
have to drive an additional 25km in order to reach KL town centre. Furthermore,
public transportation is not easily available. The residents hope to have a Seri
Kembangan station regardless of whether it is LRT or KTM.
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Figure19: Abstract from The Star Online : Seri Kembangan folks have no access to KL-Putrajaya
highway
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TOURISM VALUE
Seri Kembangan New Village is famous for its one stop shopping mall,
The Mines Shopping Fair. It has attracted many local and foreign tourists to Seri
Kembangan. The village is also strategically accessible from nearby towns and
cities, which has made it a popular destination among locals.
The delicious food here is the best tourism value. The food available is not
only Malaysian style food but also food from foreign countries. Most restaurants
are Chinese restaurants.
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ENTREPRENEURSHIP
There are many stalls in Seri Kembangan New Village that reflect the
villagers’ entrepreneurial skills. The majority of the stalls, if not all, are based on
the mobility concept—they run their businesses on motorcycles or lorries. Their
attitude in running their business is commendable because they are willing to
work even under the hot sun just to make a living.
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RECOMMENDATIONS
Figure 28: Abstract from The Star Online: One of the upgrade is being Done in Seri Kembangan
New Village in order to minimize the traffic congestion, at Jalan SK 6/1.
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CONCLUSION
It is hoped that the future and the younger generation would appreciate the
historical sites in Seri Kembangan New Village. I hope that the people in Seri
Kembangan will be more optimistic of the changes implemented by the
government that will increase the quality of their lives. The new village should be
on par with the surrounding bustling cities and yet, at the same time, the historical
heritage value must also be retained.
DISCLAIMER:
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