TÜBİTAK EFFICIENCY CHALLENGE

ELECTRIC VEHICLE

COMMUNICATION AWARD

APPLICATION FORM

2019

Deadline: September 2nd, 2019

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AIM:

The “TÜBİTAK Efficiency Challenge Electric Vehicle Communication Award” aims to create
awareness in society regarding the daily usage of alternative and clean energy sources and
to encourage activities carried out by university students to stimulate interest in the
competition.

In order to achieve this aim, the presentations and publicity activities carried out by teams
who have applied to participate in the TÜBİTAK Efficiency Challenge Electric Vehicle event
shall be evaluated and award of 3,000 TRY will be given to all teams that provide sufficient
amount of activities in their reports. Teams that compete in more than one category can
benefit once from the support.

SCOPE:

The activities regarding the competition (e.g., presentations, seminars, workshops, public
information meetings, educational activities, projects participated in or arranged, digital and
social media communications, all kinds of communications related to printed and visual
press, presentations, and publicity studies) carried out by the teams within the past year prior
to the date of the competition shall be included within the scope of the “Communication
Award”.

APPLICATION:

The following is mandatory for the teams who want to apply for the Communication Award:

 The teams need to submit an application as a university team to be included in the

2019 Challenge and must complete the activity report mentioned below related to the
studies carried out within the past year before the date of the competition. They must
submit said report or the file share link of said report by email to
challenge@tubitak.gov.tr no later than 2 September 2019 at the end of the business
day, i.e. 5:30 PM (+03:00 UTC).
 Visual and audio materials such as videos, photographs, and news stories should not
be included within the text of the report, but should be submitted as attachments to
the report. Video files should be in MP4 format and optimised (at most 10 MB) in
terms of size, PowerPoint presentations should be in “pps” or “ppsx” format, and
photos need to be optimised and sent in “jpg”, “png”, or “gif” format. Files that cannot
be sent by email due to their size can be sent via an upload link. The total size of the
activity report including attachments should not exceed 100 MB.

EVALUATION:

The studies carried out nationally and internationally by the teams, and the efficiency of these
studies will be taken into account during this evaluation. The criteria to be used are as
follows:

1. Activity planning (aims, communication aims, target group, social stakeholders, basic
messages, timing, channels, methods),
2. Usage of sources (budget saved for communication studies if any, planning of cash
and in-kind)
3. Application (detailed description of the process, complications if any, and changes)

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 4. Creativity (originality, memorability)
5. Assessment and evaluation (studies and results related to the measurement of the
changes that have occurred in the target population)
The support will be given to all teams that show sufficient amount of activities in their reports
in the required format.

Important:
 Supportive documents (videos, photographs etc.) for all activities mentioned in
the report Visual and audio materials such as videos, photographs, and news
stories should not be included within the text of the report, but should be
submitted with file share link without expiration date.
 Deadline for applications is 2 September 2019.
 Providing publicly accessible links for the news report is sufficient.
 A scanned version of the news report that cannot be accessed on the web can be
attached to the report.
 The writing areas can be extended if needed.

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 COMMUNICATION AWARD
ACTIVITY REPORT

1. Team and Vehicle Name:

2. University:

3. Academic Consultant:

4. Team Captain:

5. Vehicle Type: Electromobile Hydromobile

6. File share Link for Supportive Documents:

7. Team Information:

7.1 Total number of people participating in the presentations and publicity activities:

8. Activity Planning:

8.1. Aim: The main aim of the activities, communication targets, studies being carried
out, and messages planned to be given must be explained by summarising the
communication channels that have been used and the studies carried out within the
scope of the presentation and publicity campaign (300 words at most).

8.2. Stakeholders and Cooperation Process:

The stakeholders (persons and organisations) that the team has been working with, has
gained support from, or has been cooperating with within the scope of the presentation
and publicity activities must be mentioned and the details of the cooperation process
must be explained (300 words at most).

8.3. Usage of Resources:

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 The amount of budget devoted to communication studies, time, usage, the details of the
cash and in-kind resources that have been utilised if any, and the usage place, time,
and type must be explained (300 words at most).

9.

Application:

9.1. Printed and Visual Press Studies: The communication studies relating to printed
and visual media must be explained and the measurable print outs of said studies must
be presented (news items regarding the team, vehicles, and races; number of news
articles; etc.). Photographs, visual material, and videos supporting said explanations
must be additionally attached to the report and references should be given inside the
written text (Example: News relating to the newly designed motor driver is given in Annex
1.) (500 words at most).

9.2. Digital and Social Media Studies: All kinds of advertising activities must be
explained regarding the team and the races by using internet media such as the web,
extranet, intranet, blogs, and social networking sites, and the feedback relating to these
activities, information regarding the target population reached, and other quantifiable
print outs (number of visitors, number of people that have watched the video, number of
people that have sent emails, etc.) must be presented (500 words at most).

9.3. Advertisement Activities: The activities (aim of the activities, time, place, and
process steps must be mentioned) such as presentations, seminars, workshop studies,
fairs, and meetings that were arranged by the team or to which the team has been
invited related to the races must be explained and the feedback (results of
questionnaires, etc.) obtained following the activities, information such as the target
population reached, and other quantifiable results must be given (Example: Presentation
was given to 500 students in four secondary schools, 1000 brochures were distributed,
the visitor number to the website, etc.) (500 words at most).

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10. Publicity Activities:

10.1. Production/Marketing Activities Relating to the Product/Vehicle: The

marketing, sales, and patent application activities, if any, carried out regarding the
product or parts of vehicles within the scope of the races must be explained.