13/03/2019 The Biggest Challenges on the Path to Becoming a Product Manager

The Biggest Challenges on the Path to

Becoming a Product Manager
Ricardo Guia
Feb 5 · 4 min read

I started my career studying Electrical Engineering having no idea what

product Management was. What I discovered during my studies is that
I didn’t enjoy the technical part of my job to be doing it for my whole
life.

What I enjoyed was the business part where I could apply my analytical
skills to solve problems.

For my rst internship I looked for something where I could apply my

analytical skills. In SC Johnson I had the opportunity to improve my
analytical skills through market analysis such as: market share, stocks,
average price, product distribution, sales, etc.

Skills needed to be a Product Manager

There are so many di erent skills that a Product Manager needs. There
is no speci c university course you can take to develop all the skills.

Luckily for me, I developed these skills throughout my career. If

someone wants to become a PM, I recommend reading a lot about the
di erent skills set required/recruiters are looking for.

Here are some of the skills needed to become a

Product Manager:
1. Problem Analysis

2. Management Foundations

3. Planning and Prioritization

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4. Create a Collaboration Environment

5. Cut to the chase

6. Work Hard

7. Failure is part of Learning

8. Use your product more than anyone else

1- Problem Analysis
A product manager should be a problem-solver. It is really hard to
answer open questions if you don’t a have a framework to analyze the
problem. 
For example, the company CEO asks you why we are selling 50% less?
You could answer with a lot of unlinked hypothesis and never get to the
main cause.

Ecommerce example

2- Management Foundations
As a PM you spend a large part of your time managing people. I believe
it is really important to have some foundations that will give you the
framework of how to manage.

In my case I de ned “My Management Credo” is based on 4 main topics

(you can check more details here):

My 4 Management Pillars

3- Planning and Prioritization

My rst experience with prioritization was during my rst internship. I
was taking notes in a small notebook of more than 20 tasks I had to do.
That was overwhelming!

I could never nish everything so I had to start prioritizing what would

be more impactful for the company.

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Nowadays, I use Trello to prioritize myself, as well as for the company I

evaluate what is more important based on ROI:

After I have everything prioritized I start developing a Roadmap:

This is a summary of the whole process. There are some other tasks
that happen during the process such as: brainstorming, team
alignment meetings, feedback collection, etc.

4- Creating a Collaboration Environment

Collaboration Environment brings better ideas

It is really important to create a collaboration environment if you want

to get the best ideas to bring better results. Being a PM does not mean
you need to be the sole owner of ideas but bring the best ideas. In the
book Criativity, Inc by Ed Catmull (from Pixar) he mentions that the
great movies did not start with an amazing idea. They actually started

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with weird ideas, and with the contribution of several people it became
something great.

Silicon Valley Learnings

During my time in Silicon Valley, I noticed three learnings that I think
are really important for a PM.

5- Cut to the chase

Some people call this the elevator pitch or cut the cr**. At the end you
should be direct and concise; time is money.

6- Work Hard
There are no easy comings. By working hard you can increase your
chances of getting better results.

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7- Failure is part of Learning

When your project does not work out, you shouldn’t take it as a
complete loss. Actually, you should stop and think what were the
mistakes to try and to avoid these the next a time around.

8- Use your Product more than anyone else

It is in your title: PRODUCT manager. This title only makes sense if you
really know your product. Using it frequently is the best way to
understand, identify problems and opportunities. It is really important
to create the habit of going through the product ow at least every
week.

You can see the presentation that I made at the Hacktudo Event below:

1 of 39

If you want to know more, please feel free to contact me.

. . .

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