A PROJECT REPORT

ON

“ A STUDY OF CO-ORPORATE SOCIAL RESPONSIBILITY AT

“MARUTI SUZUKI INDIA LIMITED”

IN PARTIAL FULFILMENT

FOR THE AWARD OF MASTERS DEGREE IN COMMERCE

SUBMITTED BY

SHAIKH SOHAIB ZAKIR

UNDER THE GUIDANCE OF

PROF.SADIA MERCHANT

PG DEPARTMENT OF COMMERCE

(BUSINESS ADMINISTRATION)

ABEDA INAMDAR SENIOUR COLLEGE

OF ARTS ,SCIENCE, AND COMMERCE

CAMP ,PUNE

2018 -2019
 ACKNOWLEDGEMENT

This report is an outstanding prospect to convey may gratefulness to those many people
whose timely help and guidance went a long way in finishing this project work form
commencement to achievement.

I would like to express my sincere thanks to everyone for giving an opportunity to explore to
practical knowledge about my project.

This project could not been completed without the able guidance and support of MRS
.SADIA MERCHANT and faculty members.

I am grateful to the manager of TATA business support services for helping me to get the
information and an invaluable experience.

Last but not the least would like to thank my friends, family members and all those people
who helped me for the completion and deeper understanding for the concept of production
planning and control.

Working on this project has proved to be an enlightening experiencing for me.

SHAIKH SOHAIB ZAKIR.

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 DECLARATION

1. SHAIKH SOHAIB ZAKIR, hereby declare that the report on all fulfillments of the
requirements for the award of the degree in master of commerce is a record of original work

done by me during the period of study 2017-2018 under the guidance and supervision of
PROF.SADIA MERCHANT.

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4
 INDEX

Sr.no Particular Page no

1. INTRODUCTION
1.1introduction
1.2objective of study
1.3importance of study
1.4scope of study
1.5hypothesis
1.6limitation
1.7 conclusion
2. COMPANY PROFILE

3. REVIEW OF LITRETURE

3.1introduction
3.2 meaning
3.3defination
3.4the 4 CSR model
3.5advantage of CSR
3.6disadvantage of CSR
3.7types of CSR

4. RESEARCH METHODOLOGY

4.1research design
4.2observation design
4.3research strategy
4.4primary data
4.5secoundary data
4.6sample universe
4.7sample size

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5. DATA ANALYSIS AND INTERPRETATION

6 FINDING
,CONCLUSION,SUGGESTION,HYPOTHESIS
TESTING

 BIBLIOGRAPHY
 ANNEXURE

6
 CHAPTER NO 1
INTRODUCTION OF THE STUDY

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 “A STUDY OF CO-OPERATIVE SOCIAL RESPONSIBILITY

“ AT TATA SUPPORT SERVICES PVT LTD”

CHAPTER NO 1

1.1 INTRODUCTION
Corporate social responsibility is more than a business policy or a response to issues
raised by society. Corporate Social Responsibility can be defined as the set of policies,
activities, or behavior undertaken by an organization that goes beyond the traditional
economic and legal obligations that the firm has towards its internal and external
stakeholders. It is a governing business philosophy argued by (Votaw and Sethi 1973).
Studies looking at CSR have concluded that what “goes beyond” the traditional
responsibilities is influenced and therefore, ultimately demanded by the norms, values,
and expectations of stakeholders of the organization and those are classified as being
ethical or moral obligations discussed by (Carroll 1979; Sethi 1975)1 . ethical obligations
must be voluntary in nature and if undertaken effectively benefit and improve the overall
welfare of the community in which the firm operates mentioned by (Anderson 1989)2 in
order to achieve these benefits both the organization and its stakeholders have a
responsibility to work together. It is assumed that an organization being proactive and
meeting the needs of its stakeholders before it is required is deemed to be engaging in
philanthropic or discretionary type behavior suggested by (Carroll 1979)3 . Therefore, it
is important for an organization to develop an ethical organizational culture and define its
role within the society and implement the necessary ethical, responsible, legal, and social
standards to their firm focused by (Lichtenstein 2004 Lindgreen et al. 2008). Studies have
shown
The present study has made an attempt to explain how Corporates in I T sector might be
resolve social problems through CSR practice. History of CSR from the 1950‟s to the
present day the concept of CSR has gained considerable acceptance and its meaning has
been broadened to include business houses. Though the business houses have been
instrumental in creating employment, wealth, products and services, yet the pressure on
business to play a role in social issues involving employees, stakeholders, society,
environment, government etc. is continuously increasing. The society is questioning the
existence of business houses, especially in the wake of the scandals and scams In
response to it, the organizations around the globe are forced to wake up to the need for
being committed towards Corporate Social Responsibility. Over the years this concept of
Corporate Social Responsibility has gained unprecedented momentum in business and
public debate It has become so important that many organizations have rebranded their
core values to include social responsibility. Almost all corporate websites, policies,
reports talk about their CSR which ensure the fulfillment of all the obligations towards
society. These activities of CSR ranging from small donations to bigger projects for
social welfare the sustainable practices differ from organization to organization
depending on the resources available to them. Business practices of big and successful
companies, with plenty of resources at their end, have set the trend for being committed
to sustainable practices. Such business houses around the globe show their commitment

8
 to social responsibility. In India, the initiatives of Dabur India Limited, for example,
which commenced „Sundesh‟ in 1993, a nonprofit organization, with an aim to promote
research and welfare activities in rural areas are appreciable. Similarly Bharat Petroleum
Corporation Limited has adopted 37 villages as their responsibility to develop their
quality of life. It has made efforts to make them self reliant, provided them fresh drinking
water, sanitation facilities, medical facilities, vocational training and literacy camps.
Around its industrial facilities, Tata Group has created towns and cities like Jamshedpur,
Mithapur, Babrala for the benefit of its employees. Cadbury India, Glaxo and Richardson
Hindustan are some of the companies which are helping farmers to grow crops which in
turn shall serve as raw materials for them. Although the implementation of such activities
involves time, effort and resources, yet the business houses have realized that the
Corporate Social Responsibility is one of the important ways in which an organization
can distinguish itself from its competitors. The tangible and intangible benefits associated
with it for the organization are immense. A powerful tool like CSR not only enhances the
brand image and reputation of the business but also leads to improvement in sales and
customer loyalty, and an increased ability to attract and retain employees. Through CSR,
the organizations can improve their financial performance and attract more investment
with immense economic value. The word CSR has, as a result, occupied a very important
place in the plans and strategies of the organizations in the present era. But still there are
numerous organizations which understand CSR as undertaking some donations or
philanthropic activities. Rather, in its true sense, CSR constitutes a strong commitment to
social obligations and internalization throughout the organizational culture which lays
emphasis on the execution of the obligations towards the employees and involving them
in the responsibilities. However, from the very beginning the key player in undertaking
such activities in the organizations has been the top management and it has been the
driving force in the area of social responsibility. Employees have been rarely covered
under the ambit of CSR. The non-management workforce has to be involved in the
process to enhance the quality of csr.

1.2 OBJECTIVE OF STUDY

 To Study The Problems ,Challenges ,Frame, Work ,Issue And Misconception Of
Csr
 To Study The Nature Of Csr And The Impact Of Csr Initiatives
 To Study The Levels Of Social Responsibility Adopted By The Company
 To Evaluate The Models Of Csr.

1.3 IMPORTANCE AND SIGNIFICANCE OF STUDY

 Co-operative interacts with society in many ways. They I most in facilities, produced
and sell product.
 Their interaction with society is throughout their employees and the many facet of
society around them.

9
  Co-operative social responsibility involves a commitment by a company towards the
sustainable economic development of society.
 It also means engaging directly with local communities, identifying their basic needs.
And integrating their needs with business goals and strategic intend.
 This concepts came to be known as co-operative social responsibility, thus the
business has an obligation to consider the impact of it activities on all stakeholder
who constitute broader segment of society.
 To protect implies avoiding negative impact on society, where as “to improved”
implies creating positive benefits of society.

SIGNIFICANCE OF STUDY
 This research study was selected because choose the research study of the social
corporate responsibility development process adopt by tata consultancy service
because it help to increasing the welfare of society it help to of economy evaluate
future of caoital market
 It provide adequate and timely disclosure reporting requirement ,code of conduct
etc.companies present material price sensitive information to outsiders and ensure that
till this information to outsider and ensure that till ths information is made
public,insider abstaining from dealing in corporate securities.
 It also improves efficiency and effectiveness of the enterprisis and adds to wealth of
the economy .corporate governance is,thus ,an instrument of economic growth

1.4 SCOPE OF THE STUDY

 The study is confined to examined the practise of co-operate social responsibility
of information technology covers small ,large, and multinational companies
having head office
 The scope of the study is limited to the practise of co-orporate social
responsibility of selected areas
 Co-orporate are motivated to involve stakeholder in their decision making and to
address societed challenges because today stakeholder are increasingly
 This include strongly financial performance and profitability ,improved
accountability and assessment from the investment community enhanced,
employee commitment
 The study will expleses mere dimension of csr in the society
 Csr could be a self motivated instrument in the co-corporate value and system and
good culture will develop and it could enjoy a great environment owing to csr.
 The present study covers the different aspect of csr functions in IT industry.
 The study is important to the global environment as it ascertain the strategic
trends of CSR in IT industry amidst the problem faced by society in and around
area.

1.5 HYPHOTHESIS
 CSR will help improved firm financial preference due to enhanced reputation.

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  Lead to increase brand image of the company.

1.6 LIMITATIONS
 They don’t provide sensitive and depth information.
 The main constitutes of the study was in sufficient access to information which
has significantly distracted scope of analysis that is required for the study.
 As the manager were, busy with their own duty, they could give me little time for
consultation.
 There was a problem in collecting of relatively information.
 Time restriction is another important for limitation of study.

1.7 CONCLUSION

CSR activities are primarily inspired by Gandhi’s concept of social trusteeship and thus focus
on the well-being of employees and the common man. This focus is likely also due to the
nature of the industry and the fact that India is a developing nation. Manufacturers who can
focus on social responsibility do so to take care of employees. Moreover, India is still
struggling to provide basic amenities to all of its people. Also, Indian factories particularly in
Manipur lack the resources needed just to treat their employees well; then carrying out CSR
along is a difficult task for them. deed, it is evident from the study that western concepts of
CSR do not necessarily translate to a developing country like India, which is currently
struggling simply to meet economic, legal and ethical responsibilities. Thus, it is not
surprising that in India, CSR equates to the basic needs of taking care of people, society and
the environment, rather than philanthropic responsibilities.

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 CHAPTER NO 2
COMPANY PROFILE

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13
 COMPANY PROFILE

TYPE PRIVATE

INDUSTRY BUSINESS PROCESS OUTSOURCING

FOUNDED 2004

HEADQUARTER BEGUMPET,HYDERABAD,TELANGANA,INDIA.

AREA SERVED WORLWIDE

KEY PEOPLE SRINIVAS KOPPOLU

SERVICES CUSTOMER LIFE CYCLE MANAGEMENT SERVICES

NUMBER OF EMPLOYEES 23,000(31 AUGUST 2015)

TATA-BSS.COM
WEBSITE

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  HISTORY
Tata Business Support Services was founded in 2004[1] as a wholly owned subsidiary
of Tata Sons, the holding company of the Tata Group.[1] Mumbai November 20,
2017: Quess Corp Limited (“Quess”), India’s leading integrated business services
provider, announced today that it has signed a definitive agreement withTata Sons and
Tata Capital to acquire a 51% stake in Tata Business Support Services (“TBSS”). Tata
Sons will hold the remaining 49%. The transaction is expected to close in the next few
weeks, subject to the fulfilment of customary closing conditions. Shortly after closing,
following the conclusion of the appropriate regulatory formalities, the company is
also expected to rebrand itself to showcase its new corporate identity.

 OPERATION

March 2014, Tata BSS had 45+ clients across the globe. Over 85% of its
workforce is into sales and customer service. Locations: Tata BSS has global
presence with offices and 21 development centres in India, US and Europe.

Tata BSS manages its operations in a hub & spoke model, distributed
throughout India. Over 1.2 million customers connect every day. In recent
years, the company has begun shifting part of its operations from the core hub
in Hyderabad to its secondary hub in Pune, India.

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 bv

 PRODUCT AND SERVICES

Tata BSS provides customer retention, acquisition and administration services, digital
marketing, analytics, research and HR/payroll services to companies which are keen on
increasing their customer base, retain high value customers and protect their brand reputation.

One of its known products is Genesys, a proprietary integrated insurance platform which
combines CRM and policy management for third party auto-insurance.

Service lines include billing inquiry support, customer service, customer retention, customer
experience management, customer life cycle management, data services, lead generation,
product help desk, technical support and order management and new-age channels of digital
marketing and analytics. Major industries served are Telecom, utilities, hospitality, media,
entertainment, travel, retail, healthcare and manufacturing.

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  INITIATIVE

Affirmative Action & Impact Sourcing Tata BSS is an avid supporter of

Affirmative Action and hence employs huge number of SC/ST community
people in their operations thereby making a huge impact on the society. 17%
of total employees belong to this community. Tata BSS also employs large
number of women and underprivileged people in their rural centres thus
making a huge impact on the societal development. Employment and
employability are the key focus areas for societal well-being. The organisation
has recently won Mother Teresa Award for their CSR practices. With 8 rural
centres, Tata BSS employs almost 1/3rd of the total rural BPM workforce .

 DEDICATED CSR COMMITTEE

2% of the net profits of the organisation annually is allocated for CSR in the
proportion of 60:40 wherein 60% of the budget is spent on up-skilling the

17
contract staff & 40% is spent on providing immediate relief to the
disadvantaged sections of the society. The dedicated CSR committee ensures
agility in responding to natural calamities and incidents. Participation in
Uttarakhand flood relief, Tata Engage volunteering week, AA vendor data
tracked and AA dashboards and moving to rural locations with higher AA
population are some of the key focus areas of community support.

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 SECTION LISTS THE TATA COMPANIES AND DETAILS
THEIR BUSINESS:

1)CHEMICALS

 Tata Chemicals
 Advinus Therapeutics
 Brunner Mond
 General Chemical Industrial Products
 Magadi Soda Company
 Rallis India
 Tata Pigments Limited

2) CONSUMER PRODUCTS

 Casa Décor
 Eight O'clock Coffee
 Fastrack, Youth Fashion Brand
 Himalayan, Mineral Water Brand
 I-Shakti
 Infiniti Retail (Cromā)
 Landmark Bookstores
 Tanishq
 Tata Ceramics
 Tata Coffee
 Tata Global Beverages, The World's Second Largest Manufacturer Of
Packaged Tea And Tea Products
 Tata Industries
 Tata International Ltd.
 Tata Refractories
 Tata Salt
 Tata Sky
 Tata Starbucks, A 50:50 Joint Venture Company, Owned By Starbucks
Corporation And Tata Global Beverages
 Tata Swach
 Tata Zoya

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  Tetley
 Titan Eye+, Optical Stores From Titan Industries
 Titan Industries
 Voltas, Consumer Electronics Company
 Westside
 Energy
 Powerlinks Transmission
 Tata Petrodyne

3)Tata Power, One Of The Largest Private Sector Power Companies

 Tata Power Delhi Distribution Ltd (Formerly Known As North Delhi

Power Ltd)
 Tata Power Solar, Started As A Joint Venture Between Tata Power And
Bp Solar, Now A Wholly Owned Company
 Tata Power Trading
 Tata Projects
 Engineering
 Hispano Carrocera
 Tal Manufacturing Solutions
 Tasl (Tata Advanced Systems Limited)
 Tata Advanced Materials
 Tata Advanced Systems
 Tata Autocomp Systems Limited (Taco)
 Tata Consulting Engineers Limited
 Tata Marcopolo
 Tata Cummins
 Tata Motors, Manufacturer Of Commercial Vehicles (Largest In India)
And Passenger Cars
 Jaguar Land Rover (Manufacturing Cars Under The Jaguar And Land
Rover Marques)
 Tata Daewoo Commercial Vehicle
 Tata Motors European Technical Centre
 Tata Petrodyne
 Tata Precision Industries

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 4)TATA PROJECTS

 Tata Technologies Limited

 Telco Construction Equipment
 Telcon Construction Equipment
 Trf
 Voltas Global Engineering Centre
 Titanx
 Information Systems And Communications
 Cmc Limited
 Computational Research Laboratories
 Incat
 Nelco
 Nelito Systems
 Tata Business Support Services
 Tata Communications
 Tata Consultancy Services Ltd. (Tcs), One Of The World's Largest It
Services Companies
 Tata Docomo
 Tata Elxsi
 Tata Interactive Systems
 Tata Teleservices
 Tatanet, Managed Connectivity And Vsat Service Provider
 Vsnl International Canada
 Services

5)INDICASH ATM

 Air Asia India, Tata Joint Venture With Air Asia

 Drive India Enterprise Solutions
 E-Nxt Financials Ltd.
 The Gateway Hotels & Resorts
 Ginger Hotels
 The Indian Hotels Company
 Mjunction

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 Roots Corporation
 Taj Hotels
 Tajair
 Tata Advanced Systems Limited
 Tata Africa Holdings
 Tata Ag
 Tata Aia Life Insurance
 Tata Aig General Insurance
 Tata Asset Management
 Tata Autocomp Systems
 Tata Capital
 Tata Financial Services
 Tata Housing Development Company Ltd. (Thdc)
 Tata Industrial Services
 Tata Interactive Systems
 Tata International Ag
 Tata Investment Corporation
 Tata Limited
 Tata Nyk
 Tata Quality Management Services
 Tata Realty And Infrastructure Limited
 Tata Services
 Tata Sons
 Tata Strategic Management Group
 Tkm Global, Logistics And Supply Chain
 Vistara
 Vivanta By Taj
 Steel
 March 2008 – Serviplem SA, Spain
 April 2008 – Comoplesa Lebrero SA, Spain
 May 2008 – Piaggio Aero Industries S.p.A., Italy
 June 2008 – China Enterprise Communications, China
 October 2008 – Miljo Grenland / Innovasjon, Norway
 April 2010 - Hewitt Robins International, United Kingdom

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  July 2013 - Alti SA, France
 December 2014 - Energy Products Limited, India
 June 2016 - Welspun Renewables Energy, India

6) PHILANTHROPY

 The Tata Group Has Helped Establish And Finance Numerous Research,
Educational And Cultural Institutes In India.The Tata Group Was
Awarded The Carnegie Medal Of Philanthropy In 2007 For Philanthropic
Activities. Some Of The Institutes Established By The Tata Group Are:
 The Energy And Resources Institute (Formerly Known As Tata Energy
And Research Institute), A Non-Governmental Research Institute
 The Jrd Tata Ecotechnology Centre
 National Centre For Performing Arts
 Tata Center For Technology & Design At Massachusetts Institute Of
Technology[13]
 Tata Centre For Technology & Design At Iit Bombay[14]
 Tata Cricket Academy
 Tata Football Academy
 Tata Institute Of Social Sciences
 Tata Management Training Centre
 Tata Medical Center, Inaugurated On 16 May 2011 By Ratan Tata[15]
 Tata Memorial Hospital

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 CHAPTER NO 3
REVIEW OF LITRETURE

29
 REVIEW OF LITRETURE

3.1 INTRODUCTION
The broad rationale for a new set of ethics for corporate decision makingwhich clearly
constructs and upholds an organizations social responsibility, arises from the fact that a
business enterprise derives several benefits from the society, which must, therefore, require
the enterprise to provide return to society.
as well. This, therefore clearly establishes the state of a business organization in the good
health and well being of a society of which it is an integral part. Most pompously, in this age
of widespread communication and growing emphasis on transparency, the managers should
help their company in developing of a Corporate Social Responsibility (CSR) management
and reporting framework. CSR is a management concept whereby companies integrate social
and environmental concerns in their business operations and interactions with their
stakeholders. CSR is generally understood as being the way through which a company
achieves a balance of economic, environmental and social imperatives while at the same
time addressing the expectations of shareholders and stakeholders. The idea of CSR first
came up in 1953 when it became an academic topic in HR Bowen’s “Social Responsibilities
of the business”. Since then, there has been continuous debate on the concept and its
implementation. Some of the definitions of CSR are given below: World Business Council
for Sustainable Development defines CSR as “The continuing commitment by business to
behave ethically and contribute to economic development while improving the quality of life
of the workforce and their families as well as the local community and society at large”
According to CSR Asia, “CSR is a company’s commitment to operating in an economically,
socially and environmentally sustainable manner whilst balancing the interest of diverse
stakeholders” World Bank Group states that “CSR is the commitment of business to
contribute to sustainable economic development by working with employees, their families,
the local community and society at large, to improve their lives in ways that are good for
business and for development.”

According to Bowel, “CSR refers to the obligation of businessman to pursue those policies to
make those decisions or to follow those lines of relations which are desirable in terms of the
objectives and values of our society”. CSR in India: In India CSR is known from ancient time
as social duty or charity, which through different ages is changing its nature in broader
aspect. From the origin of business, which leads towards excess wealth, social and
environmental issues have deep roots in the history of business. India had a long tradition of
corporate philanthropy and industrial welfare has been put to practice since late 1800s. CSR
is recognized as an important function contributing to accelerate the process of overall
development of a nation. India being the second most populous country in the world, and
home to the largest number of people in need of basic amenities, calls for more intensive
efforts as part of such initiatives in the healthcare space of the nation. Indian companies are
now expected to discharge their stakeholder responsibilities and societal obligations, along
with their shareholder-wealth maximization goal. The evolution of CSR in India can be

30
 divided into four phases. • CSR motivated by charity and philanthropy: It was characterized
by the inclination of industrial families of the 19th century such as
Tata, Godrej, Modi, Birla, Singhania towards economic as well as social considerations. •
CSR for India’s social development: The second phase started with the independence
movement where the industrialists were influenced by Mahatma Gandhi for socio-
economic development of the nation.
During this phase schools, colleges, training centers etc, were set up by various
companies.

3.2 MEANING

Corporate social responsibility, often abbreviated "CSR," is a corporation's initiatives to

assess and take responsibility for the company's effects on environmental and social
wellbeing. The term generally applies to efforts that go beyond what may be required by
regulators or environmental protection groups.CSR may also be referred to as "corporate
citizenship" and can involve incurring short-term costs that do not provide an immediate
financial benefit to the company, but instead promote positive social and environmental
change.
3.3 Definition

CSR is the process of assessing an organisation's impact on society and evaluating their
responsibilities. CSR begins with an assessment of a business and their:
 Customers
 Suppliers
 Environment
 Communities
 Employees
CSR is the process of assessing an organisation's impact on society and evaluating their
responsibilities. CSR begins with an assessment of a business and their:
 Customers
 Suppliers
 Environment
 Communities
 Employees
CSR is the process of assessing an organisation's impact on society and evaluating their
responsibilities. CSR begins with an assessment of a business and their:
 Customers
31
 Suppliers
 Environment
 Communities
 Employees

3.4 THE 3 CSR MODELS OF SOCIAL CO-OPERATE RESPONSIBILITY:-

Social resources are made up of three inter-related components whose simultaneous

presenceunderwrites the credibility of a product/service offer targeted Corporate social
responsibilityThe model is shown below in Figure 1 and explained in detail below.
Components of the model are:

 Generic Model Of Csr

 Pyramid Model Of Csr
 Traditional Conflict Model
 Added Value Model

generic model

pyramid model

traditional model

added value model

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The generic model of csr:-

The Generic Models of CSR The idea of CSR first surfaced in the 1950s and since then it has
been defined and interpreted in many ways. Such a situation has only clouded the judgement
on how to strategically implement various CSR activities. At this point of time, the best way
to determine the success of any implementation of CSR practices, without prior reservations
of sticking to particular fields of activities or earning financial fruits off the services, would
be to gauge the performance of stakeholder dialogue. Freeman (1984, p.38) defined
stakeholders as ‘groups and individuals who can affect or are affected by, the achievement of
an organisation’s mission’ and, thus, stakeholder dialogue becomes the exchange of CSR
offerings (firm to stakeholders) and approval or support (stakeholders to firm) (Murray and
Vogel, 1997). Hence, it will not be incorrect to state that in return for CSR activities, what
firms seek, majorly, is consent and approval of its philanthropic fame. The methods to
understand the credibility of any stakeholder dialogue is ambiguous; what stakeholders give
back in exchange is what actually determines success, but stakeholders give back different
things at different times

Pyramid model of csr:-

The Pyramid Model of CSR It was Carroll who had stated that individual responsibilities and
obligations in different fields are finally summarized into the totality of CSR (Carroll, 1991;
Pinkston & Carroll, 1996). The pyramid model, which is based on such totality of CSR,
comprises four very different aspects (see Figure 1). The pyramid is arranged according to
decreasing order of priorities, economic responsibilities being the most important one. In this
context, Carroll points out that ‘all other business responsibilities are predicated upon the
economic responsibility of the firm, because without it the others become moot
considerations’ (Carroll, 1991, p. 41). Legal responsibility is the second priority. Ethical
responsibility, that is, the responsibilities and obligations that are not legally codified but
should be performed for the greater good, comes as the third priority. Philanthropic
responsibilities, which are actually supposed to be discretionary in nature, are assigned the
least priority . Nearly 20 years later the Pyramid remains highly relevant. It is regularly cited,
debated, modified and criticized by academia, corporate leaders, politicians and social
commentators. But to understand the Pyramid’s true relevance one must look beyond the
debate and focus more on its practical application. The Pyramid’s importance persists given
its simplistic yet fundamental framework by which any company can not only comprehend
the necessary principles of social responsibility, but ultimately set forth the practices to
achieve each step of the pyramid with the ultimate goal of reaching the top.

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TRADITIONAL CONFLICT MODEL
the traditional conflict model for corporate social responsibility, social values and benefits are
seen as in conflict with shareholder profits. Under this model, corporations opting to practice
forms of social responsibility are likely to see added costs for doing so. Proponents of this
conceptual model generally argue that the nature of business is one of trade-offs between
economic and moral values, and corporate managers will inevitably be forced to decide
between their social and fiduciary responsibilities or their commitment to shareholder equity
value.
ADDED VALUE MODEL:-
second model for conceptualizing corporate social responsibility is to see social and
environmental commitments as a means to increase profit. While proponents of this model
tend to acknowledge that conflicts persist in business decisions, they also believe that CSR
investments are also capable of generating new revenues. This model tends to focus on issues
like the value of CSR in attracting socially conscious consumers, finding socially conscious
employees and managing the risks of negative press.

3.5 ADVANTAGE OF CO-OPERATE SOCIAL RESPONSIBILITY:-

It would help to avoid the excessive exploitation of labour, bribery and

corruption.Companies would know what is expected of them, thereby promoting a level
playing field. Many aspects of CSR behaviour are good for business (such as reputation,
human resources,branding and making it easier to locate in new communities) and legislation
It could help to improve profitability, growth and sustainability .Some areas, such as

34
downsizing, could help to redress the balance between companies and their employees.
Rogue companies would find it more difficult to compete through lower standards. The wider
community would benefit as companies reach out

3.6 DISADVANTAGE OF CO-OPERATE SOCIAL RESPONSIBILITY

Additional bureaucracy, with rising costs for observance. Costs of operation could rise above
those required for continued profitability and sustainability.Critics already argue that the CSR
of companies is simply to make a profit, and legislation would increase the vocalization of
these concerns. Reporting criteria vary so much by company, sector and country, and they are
in constant evolution.

ESTABLISHING CSR PROGRAMME:-

The factors driving companies to pursue a CSR agenda are fairly consistent across the
corporateworld; however, once a company makes the decision to adopt CSR orientated
activities, a plan(involving a lot of engagement with employees, managers, suppliers, NGOs
and others) must be implemented to carry out the agreed CSR programme. Within the pages
of its CSRImplementatiGuide the International Institute for Sustainable Development (IISD)
outlineswhat it considers to be the six key components which go towards a coherent CSR
plan:

(i) CSRAssessment;

35
36
(ii) CSR Strategy;

(iii) CSR Commitments;

(iv) Implementation Plan and Actions

;(v) Verification and Evaluation of Results, and (vi) Refinement. “Perhaps most
important,however, is an underlying commitment to multistakeholder engagement as a
foundational pillarto any credible CSR program,” says Jason Potts, a senior associate with
IISD’s sustainablemarkets and responsible trade initiative. “CSR is fundamentally about
ensuring that companiesforward broader public objectives as an integral part of their daily
activities and this can only beensured with the appropriate communication channels with
stakeholders.” “CSR policies need to implement.

3. 7 TYPES OF CSR

This type of CSR focuses on reducing detrimental effects of the corporation’s operationson
the environment. The corporation innovates in its manufacturing stage to reduce
theproduction of environment harming by-products. It also promotes the use of non-
renewable energy sources to prevent harm caused to the environment by burning of
fossilfuels. Community-Based Corporate Social Responsibility (CSR)The corporation joins
hands with other organizations (usually Non-Profit ones) to ensurethe welfare of a local
community’s people. These organizations either fund or receivefunding from corporations to
perform tasks that can improve the living conditions of thecommunity’s
people.Human Resource (HR)-Based Corporate Social Responsibility (CSR)Corporations
focus on the well-being of their own staff and improve their livingconditions. The companies
may extend compassionate leaves like paternity leaves so thatthe employee can look after his
newborn. They can also provide medical insurance totheir employees to take care of
accidents caused due to occupational hazards.Charity Based Corporate Social Responsibility
(CSR) In a charity-based CSR, corporations donate to organizations or individuals
(usuallythrough a charity partner) to improve their financial condition and for their
generalupliftment. This is the most common form of a CSR activity. Most corporations
providedirect financial support to organizations or individuals who require such assistance.

37
 ECONOMIC
RESPONSIBILITIES

PHILANTHROPIC ETHICAL
RESPONSIBILITIES RESPONSIBILITIES

LEGAL
RESPONSIBILITY

Economic Responsibilities

A company's first responsibility is its economic responsibility -- that is to say, a company

needs to be primarily concerned with turning a profit. This is for the simple fact that if a
company does not make money, it won't last, employees will lose jobs and the company
won't even be able to think about taking care of its social responsibilities. Before a company
thinks about being a good corporate citizen, it first needs to make sure that it can be profitable

Legal Responsibilities

A company's legal responsibilities are the requirements that are placed on it by the law. Next
to ensuring that company is profitable, ensuring that it obeys all laws is the most important
responsibility, according to the theory of corporate social responsibility. Legal
responsibilities can range from securities regulations to labor law, environmental law and
even criminal law.

Ethical Responsibilities

Economic and legal responsibilities are the two big obligations of a company. After a
company has met these basic requirements, a company can concern itself with ethical
responsibilities. Ethical responsibilities are responsibilities that a company puts on itself
because its owners believe it's the right thing to do -- not because they have an obligation to
do so. Ethical responsibilities could include being environmentally friendly, paying fair
wages or refusing to do business with oppressive countries, for example.

Philanthropic Responsibilities

38
If a company is able to meet all of its other responsibilities, it can begin meeting
philanthropic responsibilities. Philanthropic responsibilities are responsibilities that go above
and beyond what is simply required or what the company believes is right. They involve
making an effort to benefit society -- for example, by donating services to community
organizations, engaging in projects to aid the environment or donating money to charitable
causes.

negative
aspect of
csr

positive
specific csr
aspect of
practise
csr

The
global stakehold
issue er
concept

NEGATIVE ASPECT OF CSR

The major arguments for and against corporate social responsibility are shown in Exhibit 1.
The “economic” argument against CSR is perhaps most closely associated with the American
economist Milton Friedman, who has argued that the primary responsibility of business is to
make a profit for its owners, albeit while complying with the law. According to this view, the
self-interested actions of millions of participants in free markets will, from a utilitarian
perspective, lead to positive outcomes for society. If the operation of the free market cannot
solve a social problem, it becomes the responsibility of government, not business, to address
the issue. The “competitive” argument recognizes the fact that addressing social issues comes
at a cost to business. To the extent that businesses internalize the costs of socially responsible
actions, they hurt their competitive position relative to other businesses. This argument is
particularly.

POSITIVE ASPECT OF CSR

THere are several arguments in favor of corporate social responsibility. One view, held by
critics of the corporate world, is that since large corporations create many social problems,

39
they should attempt to address and solve them. Those holding this view criticize the
production, marketing, accounting, and environmental practices of corporations. They
suggest that corporations can do a better job of producing quality, safe products, and in
conducting their operations in an open and honest manner.

Finally, some suggest that businesses should assume social responsibilities because they are
among the few private entities that have the resources to do so. The corporate world has some
of the brightest minds in the world, and it possesses tremendous financial resources. (Wal-
Mart, for example, has annual revenues that exceed the annual GNP of some countries.)
Thus, businesses should utilize some of their human and financial capital in order to “make
the world a better place.”The BSD, or Business and Sustainable Development, organization
separates CSR benefits into three categories. The first category is company benefits. These
positive effects are the most pertinent to the companies themselves and include lower
operating costs, increased sales and customer loyalty, greater productivity, more ability to
attract and keep skilled employees, access to more capital through more willing investors,
decreased liability through better product safety.

THE STAKEHOLDER CONCEPT

According to Post, Lawrence, and Weber, stakeholders are individuals and groups that are
affected by an organization's policies, procedures, and actions. A “stake” implies that one has
an interest or share in the organization and its operations, per Carroll and Buchholtz. Some
stake-holders, such as employees and owners, may have specific legal rights and expectations
in regard to the organization's operations. Other stakeholders may not have specific rights
granted by law, but may perceive that they have moral rights related to the organization's
operations. For example, an environmental group may not have a legal right in regard to a
company's use of natural resources, but may believe that they have a moral right to question
the firm's environmental policies and to lobby the organization to develop environmentally
friendly policies All companies, especially large corporations, have multiple stakeholders.
One way of classifying stakeholder groups is to classify them as primary or secondary stake-
holders. Primary stakeholders have some direct interest or stake in the organization.
Secondary stakeholders, in contrast, are public or special interest groups that do not have a
direct stake in the organization but are still affected by its operations. Exhibit 2 classifies
some major stakeholder groups into primary and secondary categories.

GLOBAL ISSUE

Corporations increasingly operate in a global environment. The globalization of business

appears to be an irreversible trend, but there are many opponents to it. Critics suggest that
globalization leads to the exploitation of developing nations and workers, destruction of the
environment, and increased human rights abuses. They also argue that globalization primarily
benefits the wealthy and widens the gap between the rich and the poor. Proponents of
globalization argue that open markets lead to increased standards of living for everyone,
higher wages for workers worldwide, and economic development in impoverished nations.
Many large corporations are multinational in scope and will continue to face legal, social, and

40
ethical issues brought on by the increasing globalization of business.Whether one is an
opponent or proponent of globalization, however, does not change the fact that corporations
operating globally face daunting social issues. Perhaps the most pressing issue is that of labor
standards in different countries round the world. Many corporations have been stung by
revelations that their plants around the world were “sweatshops” and/or employed very young
children. This problem is complex because societal standards and expectations regarding
working conditions and the employment of children vary significantly around the world.
Corporations must decide which is the responsible option: adopting the standards of the
countries in which they are operating or imposing a common standard worldwide. A related
issue is that of safety conditions in plants around the world.Another issue in global business
is the issue of marketing goods and services in the international marketplace. Some U.S.
companies, for example, have marketed products in other countries after the products were
banned in the United States.

Specific csr practises

In their 2006 book, Developing Corporate Social Responsibility: a European Perspective,

authors Perrini, Pogutz, and Tencati give several specific CSR practices by business that are
worth a close look, as most can be applied to and adopted by any organization as an extra
form of analysis or a new marketing/mission concept.Capital valuation is the practice of
defining and publishing the various types of capital a company has. This refers not only to
financial assets, but social, environmental, human, moral, and intellectual capital as well.
Defining the types of capital a company has not only shows investors and customers that the
company is aware of the connections it has to the people and communities around it, but it
also gives the company several starting places to begin CSR initiatives. Corporate community
involvement reporting is the practice of assembling periodic reports concerning community
outreach and activities, such as financial aid and

Employee volunteer movements. The reports usually contain the activities, descriptions of the
effects produced, and future plans. Some form of measurement is often included, whether by
how much time or money was spent in community involvement, or how much involvement
the company has compared to competitors.Ethical accounting statements are reports made
directly to the investors concerning the ethics of the company's financial controls and
practices. Since ethical activity can be debatable, EASs should be the result of a continuing
dialogue between the investors and the company as to what ethical matters are important to
both, and how the company can meet its ethical standards. The EAS is used primarily as a
planning tool, documenting the company's intentions for future practices.Ethical auditing is
the practice of hiring an outside firm to conduct an audit of the company's policies, focused
on ethical standards that the investors and the company have previously developed. The
auditing process examines primarily the company's performance in social and environmental
settings.Social auditing is similar to ethical auditing but focuses only on the social
performance of the company, and is more common.Social balance is an accounting practice
designed to assemble all CSR financial activity from across the company and combine it in
one report. This report usually classifies the financial data in forms that are useful to CSR
regulators in the company, showing where funds where allocated regarding social activities,

41
how much separate departments have spent, and where the company stands as a whole in
terms of social aid

here are many organizations that support or mandate CSR activity in businesses. An
international example is the United Nations, which produced the Global Compact initiative in
1999. The Global Compact asks for signatures from major businesses across the world
agreeing to nine specific principles of social and environmental activity. These nine
principles include:

 To support and respect internationally proclaimed human rights

 To avoid complicity in human rights abuses
 To uphold freedom of association and the right to collective bargaining
 To eliminate all forms of forced labor
 To abolish child labor
 To eliminate discrimination in regard to business hiring and occupation
 To support a cautionary approach to environmental challenges

Another important international organization is the OECD, or the Organization for Economic
Cooperation and Development. This organization puts together a set of social guidelines for
international companies to follow, created with the help of over thirty different nations. It was
updated in 2000 to include new CSR concerns.

In 2004, the International Standards Organization began a process to create a set of guidelines
of their own, the ISO 26000. In 2005, more than 225 CSR specialists from forty-three
countries and twenty-four other organizations attended the initial meeting.

3.8 Key element of co-orporate social responsibility in organization.

In the last 10 years the Corporate Social Responsibility (CSR) movement stood for topics
such as Corporate Governance, Environmental management and community engagement
only to name three. CSR is being seen as the new business models for companies that want to
be seen as more responsible organizations.

So why is that? Well it is not just acceptable anymore to do a little bit of environmental
management here and some community involvement there. Companies are expected to
construct a sounds framework of activities that all enhance their responsible business
practice.

This article will outline a broad overview of the important elements for successful CSR
practice within an organization.

To give this overview more structure, these elements are all subdivided into the internal and
external aspects of CSR practice. This differentiation is necessary as CSR has two sides to it:
1) The internal and 2) external perspective in order to be successful.

CSR Strategy

42
The CSR Strategy should be the starting point of the organizational CSR practice. This
strategy needs to be defined as clear as possible with a future goal in mind.

Internal Aspects:

You will need to build solid support for the strategy before you go about defining what you
want to achieve with this strategy. It is key to this strategy to get the support and participation
from as many high profile executives in the organization and to identify and engage these
people that are passionate about CSR within the business. Once you have this support in
place it will be easier for you to define the CSR Strategy for your business.

External Aspects:

The CSR Strategy will act as the positioning document for the responsible business practice
of your company. Your stakeholders and the public will expect a visionary document that
shows ambition and goals.

CSR MANAGEMENT SYSTEM

After defining the strategy your next task will be to set up the CSR Management system. The
management system of CSR within your business will outline what you actually need to do to
make your strategy happen and to produce results.

Internal Aspects:

This is where you need to engage even more individuals in your business. Try to gather
information on how the CSR Strategy has been received and then build on that to engage the
most positive people. Once you have gathered a good team that supports your cause you can
pool their knowledge and build a sound management plan on how to deliver the different
elements of the strategy. The CSR management system is the customized tool to successful
CSR. You can go around and look at the management systems of other companies but this
management system really needs to be so customized to your organizational context that you
nearly need to build it from scratch.

External Aspects:

This will be the CSR tool you will be asked about a lot once you have it set up. The CSR
management system is your vehicle to get more external recognition of your activities. Never
give away to much information but be helpful when other organizations what to have some
tips. You never know how they are doing managing their CSR aspects; you might learn
something for your management system.

CSR REPORTING

The next step after the successful set up of the management system is the reporting of the first
results of your companies CSR activities. This is called CSR reporting. Companies usually

43
report on an annual basis. This CSR reporting is really the first test whether you and your
team have created something interesting and worth reporting for your stakeholders.

Internal Aspects:

Internally this CSR reporting is really a tough task. It will test your CSR management and
coordination skills. The goal is to produce a meaning full publication that will be of interest
to your stakeholders. The challenge you will face inside of the company is that it will be very
hard to get all the numbers and the signed of text in time to be still up to date and relevant.
Remember this qualitative and quantitative data has not been gathered before so make sure
everyone understands what he or she are supposed to report.

External Aspects:

CSR Reporting is a very important tool once you start out with CSR as an organization.
Externally this CSR Report together with the CSR management system will be your CSR
face of the organization. So the more professional you can make it the better.

STAKEHOLDER ENGAGEMENT & COMMUNICATION

Stakeholder Engagement and Communication is the area, which keeps all of these areas
together and connected. Without engaging your stakeholder on a continuous basis there is no
real long term value in building a CSR Strategy, a report or communicating what you as an
organization have been doing. So what do you need to take into account to practice successful
stakeholder engagement?

Internal Aspects:

Key to Stakeholder Engagement is to be as transparent within your company about what you
and your team do as the CSR team. This will be the first question colleagues will ask you:
“But what do you actually do?” Effective stakeholder engagement starts in our own backyard
first. Once you have that running your can turn to the external perspective of stakeholder
engagement.

External Aspects:

Once you have the internal stakeholder engagement and communication running smoothly
you can turn your focus to the external aspects. Here you should look to include interest
groups such as NGO’s, the local community around your sites and other stakeholder groups
that you have identified as being important to your organization.External Stakeholder
Engagement is very likely the hardest area of all of them outlined here. Why? Because you
will take on the whole world and each and everyone can be your stakeholder depending what
size of company you are working for. Research in stakeholder engagement is really still in its
beginning and the future will see a lot of innovation is this external stakeholder engagement
area. These innovations can be modern communication tools or effective ways to identify the
particular stakeholder opinion. Exciting times ahead.

To sum up let me stress one last point which I feel is central to CSR within an organization.

44
Do not listen to the so-called CSR gurus and experts out there too much. Try to find your
own way of making CSR happen within your business

CSR is really only the sum of its individual approaches and best practice so why not start
today to add your approach and best practice to it? It will be a journey you will never forget.
:)This is a guest article by Fabian Pattberg, the founder of SustainabilityForum.com and a
consultant with many years working in the CSR field.

45
46
47
48
 CHAPTER NO 4
RESEARCH METHOTODOLOGY

49
50
 4.1 RESEARCH DESIGN
Research design is aplane mode or conceptual structure of the research of the research
and type of approach adopted in the study.it can also be explain blue for the
measurement of variable collection and analysis of data it depend on the objectives of
the research ,in this study used a cross sectional survey design for data collection and
analysis of data

4.2 OBSERVATIONAL DESIGN

This kind of research design draws a conclusion by evaluating subjects against a control
room

in situations where the researcher doesn’t have control over the experiment. There are a
couple

of general types of observational designs. In direct observations, people realize that you are

watching them. Unobtrusive measures include any way of studying behavior where
individuals

have no idea they are being observed. An observational study allows a good insight into a

phenomenon and eliminates the ethical and practical complications of establishing a large and
cumbersone research project.

4.3 SURVEY RESEARCH DESIGN

Survey research is one of the most important areas of measurement in applied social research.

The broad area of survey research encompasses any measurement procedures that involve
asking

questions of respondents. A "survey" can be anything forms a short paper-and-

pencil feedback

form to an intensive one-on- one in-depth interview.

4.4RESEARCH STRAREGY
The research based on assessing training and development practices selected in tata business
development

Quantitative analysis was used as the research strategy to achieve the research aim of

investigating into training and development adopted by tata business services The study used
questionnaires.

These approaches were satisfactory tools for collecting data for the sample population to

51
investigate the topic under study quantitative research is a formal, systematic, process in
which

numerical data are used to obtain information.

SOURCES OF DATA:

Sample method is used for data collection. The types of data collected were-

 Primary Data
 Secondary Data

4.5PRIMARY DATA
Data collected by the investigator for his own purpose, for the first time, from beginning to
end,

is called primary data. It is collected from the source of origin. Primary data are original. The

concerned investigators is the first person to collect this primary data are therefore, first-hand

information .Primary data are useful for current studies as well as for future studies. Hence, it

should be collected with utmost care. The different method which are used for primary data

collection are: observation method, personal interview, and telephone interview and mail
survey.

A) QUESTIONNAIRE:
Questionnaire is most commonly used method in research. Questionnaires are a list of

question open ended, close ended, mix structure and unstructured for which the respondent

gives answers. For this, a questionnaire was prepared in such way that is able to collect all

relevant information regarding the project. In the questionnaire there are mostly use of close

ended questions which are easier to be answer by respondent. Data were collected from

workers who were working in three shifts by taking interviews and from employees working

in administration, training and related departments .There are 14 questions in this

questionnaire, out of 14 questions 4 are open ended and 10 are close ended questions.

I. OPEN ENDED QUESTIONS:

Unstructured question in which possible answers are not suggested, and there respondent

52
answers it in his or her own words. Such questions usually begin with how where and why.

II. CLOSE ENDED QUESTIONS:

A closed-ended questions is a format that limits respondents with a list of answer choices
from

which they must choose to answer or the question. Commonly these type of questions are in
the

form of multiple choices, either with one answer or with check-all- that-apply, but also can be
in

scale format, where respondent should decide to rate the situation in along the scale
continuum,

similar to liker questions.

In this type of questions do not allowed respondents to give answers freely. There are 10
close

ended questions. These 4 open and close ended questions were asked to 1 employees and 1 or
hr of company

the employer to know the views and ideas about training and development, motivational
factors,

and promotion of employees provided by company.

b) INTERVIEW:
An interview is a conversation between two or more people where questions are asked by the

interviewer to elicit facts or statements from the interviewee. Interviews are a standard part of

qualitative research. Interview is one of the important powerful tools of data collection in the

research. Interview is the technique that is used to gain an understanding of the underlined

reasons and motivation of people’s attitude, preference or behavior.it is the direct method of

enquiry.

For the research study, interviews of a MR. RIKHIL MEHRA was taken at tata support
services pvt ltd Face to face

interview of THE MR RIKHIL MEHRA was taken. The RIKHIL MEHRA has given
questionnaire to fill.in this way the primary

data was collected.

53
C) PERSONAL INTERVIEW

It is most probably used method. It is direct contact with employees, but it is generally more
expensive and time consuming method and sometimes some employees do no tgive
appropriate answers and freely responsive. Interview was conducted in pune city with
“49employees’ for the purpose of training and development.” They answered the questions
askedabout their training and development towards tata services co. ltd. Face to face
interview has been conducted.According to the director training and development positively
affects the quality and productivity. I have in interviewed of Mr. vinod and rikhil mehra who
is an HR Of tata support services pvt .ltd

Tata support services Pvt. Ltd. On 21 march 2018,at kalyaninagar.

4.6. SECONDARY DATA

Secondary data were collected from past records and manual of the

company, books, internet etc. It is the data already collected, which is made available for

reference purposes. Secondary data is data collected by someone other than the user. a clear

benefit of using secondary data is that much of the background work needed has already been

carried out or analyzed because the data already exist , you can evaluate them prior before
using

it these include desk revive of both published and unpublished materials including policy

documents, newspaper, internet, journals, articles ,reports , bulletins, newsletter.

In my project the secondary sources used are,

 Various files and records maintained by organization,

 HR manual of recent years
 Internet
 Company Bulletin
 Textbooks etc.

The details of these sources are mentioned in the BIBLOGRAPHY at the last.

4.7 Sample universe

The universe must be defined in the light of the objectives of the survey. It can

expressed in geographical terms locality, municipality, district, province, country or some

intermediate category or in sectorial terms urban population, pottery manufacturers, fuel

wood

54
producers.]it is also necessary to place time limits on the definition of the universe, because
its

composition and characteristics can change over time. It is recommended that the universe be

given spatial limits that coincide with standard or official groupings [political, administrative,

natural, etc. There is a different company in pune out of that I selected the trimoorty company

at velu phata.

4.8.SAMPLE SIZE
Sample size or Sampling refers to entire population that I consider for my study. I take
certain

portion of the sample from the population that consists of similar characteristics of every unit
in

the population. This selected sample for the study is called Sample Size.

In this project a sample of 1 employeer was selected and 1 employer was selected for support
services An effort has been made to cover as many departments as

possible. The sample is selected on the basis of convenient sampling techniques drawn from

Tata support services Company. All major departments such as Personnel, Marketing,
Production, Finance,

Packing, Growing and Stores Departments etc. have been covered under the survey.

55
 CHAPTER NO 5
DATA ANALYSIS AND INTERPRETATION

56
 CHAPTER NO.5

DATA ANALYSIS AND INTERPRETATION

QUESTIONNAIRE NO -1

1. Are You Aware Of Csr As A Terminology?

Options Frequency Percentage

yes 1 100%

No 0 0%

Total 1 100%

1.2

0.8

YES
0.6
NO
0.4

0.2

0
frequency

Interpretation:-

Respondent think that all of us are know aware of terminology.

57
2) Do you think that there is relationship between profitability and csr?

Options frequency Percentage

Yes 0 0%

No 1 100%

Total 0 0%

1
0.9
0.8
0.7
0.6
yes
0.5
no
0.4
0.3
0.2
0.1
0
frequency

Interpretation:

Respondent think that there is no relation between csr and profitability ,its only use for
welfareof society.

58
3)Do you prefer to buy product services of companies which practise csr?

Options frequency Percentage

Yes 1 100%

No 0 0%

Total 1 100%

1.2

0.8
Axis Title

0.6

0.4

0.2

0
frequency
yes 1
no 0

Interpretation:-

respondent think if we buy product or services of the company which practice CSR it
increase it advertisement and fame of company

59
4) Has your introduced any of the following programme assist employees ,there family or
community members?

Option Frequency Percentage

Health 1 100%

Education 1 100%

Training 1 100%

Conselling 0 0%

Preservative organization 0%
0
Total 1 1

frequency
1

0.5

Interpretation:

Respondent think that only health ,education ,training is provided for employee for
betterement of there development in csr activities.

60
5) To which stake holder do your organization report CSR activities?

Options Frequency Total

Employees 0 0%

Customer 0 0%

Supplier 1 100%

Board of director 1 100%

Government 1 100%

Total 1 100%

1.2

0.8

suppllier
0.6
board of director

0.4 government

0.2

0
employees customer supplier board of government
director

Interpreatation:

respondent think most of the stakeholder report to supplier,board of director, government

.rather then the employee or customer.

61
6) Does your company / organization raise awareness within the company in relation to CSR
issued throught?

Options Frequency Total

Training and development 8 8%

Internal communication 42 42%

Management briefing 33 33%

Others 17 17%

total 100 100%

8%
17%

training development
internal communication
management briefing
42% others
33%

Interpretation:

respondent think that mostly CSR is introduced throught internal communication and
management briefing and through activities only 8% of csr activities are done training and
development.

62
7) how do you participate in the CSR activities?

Options Frequency Total

Monthly 6 60%

Yearly 9 90%

Quarterly 4 40%

Never O 0%

Chart Title
9
8
7
6
monthly
5
yearly
4
never
3
2
1
0
monthly yearly quaterly never

Interpretation:

Respondent thin that 90% of people participate monthly,6o%of people monthly where
as,40% of people quarterly,some people does parcipate in such activities.

8) Does CSR have to improve firm financial performance due to enhance reputation?
63
Options frequency Total

yes 1 100%

No 0 0%

total 1 100%

1.2

0.8

0.6 yes2
no

0.4

0.2

0
yes no

Interpretation:

Respondent agree that reputation of company enhance financial performance of the

company.

64
9) CSR lead to increase brand image of the company?

Options frequency Total

Yes 1 100%

No 0 0%

Total 1 100%

yes no

Interpretation:

Respondent agree with this point ,that csr increases brand image of company.

65
66
10) does your company followed guideline of CSR?

Options frequency Total

yes 1 100%
No 0 0%
total 1 100%

1
0.9
0.8
0.7
0.6
no
0.5
yes
0.4
0.3
0.2
0.1
0
yes No

Interpretation:

Following company followed the guideline of CSR.

67
11) which models of CSR do you in co-orporate?

Interpretation:-

Respondent think that

12) what problem they face in implementation of CSR?

Interpretation:-

13) from which year CSR activities conducted?

Interpretation:-

14) Which initiatives does the co-operate for implement of CSR?

Interpretation:-

68
69
70
71
72
 CHAPTER NO 6
FINDING AND CONCLUSION

73
 CHAPTER NO 6

FINDING ,SUGGESTION AND CONCLUSION.

6.1FINDING:

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SUGGESTION:

 The present chapter presents suggestions to the various services and

business enterprises both governmental and non-governmental
organizations to promote better relationships between these services/
enterprises and society in general and the various stakeholders in
particular.

 Corporate Social Responsibility can be classified as those policies,

activities, or behaviour undertaken by an organization that goes beyond
the traditional economic and legal obligations that the firm has with its
target internal and external stakeholders.

 Corporate social responsibility is more than a business policy or a

response to issues raised by society. It is a governing business
philosophy.Responding to the ethical obligations must be voluntary in
nature and if undertaken effectively should eventually benefit and
improve the overall welfare of the community in which the firm operates.
The following are the suggestions:

 . Identification of reasons and benefits of practicing Corporate Social

Responsibility in different sectors of business can have a scope for further
research along with development of company ethics programme,
integration of business ethics and ethics training to the staff.

 . A study involving other independent variables such as Corporate

Reputation, Organizational Climate, and Sustainability can be undertaken
to find out its effecton Corporate Social Responsibility.

75
 Further study may focus on identifying and comparing the perception of
line managers, staff managers, and employees on Corporate Social
Responsibility practices of the company.
 Future study can look into Corporate Social Responsibility practices and
Business performance of product oriented or services oriented companies
in Manipur.
 Identification of programs and policies to enhance Corporate Social
Responsibility practices is also a relevant area of research.
 Companies and organisations should integrate social entrepreneurship
into their core culture by actively channelizing their research and
development capabilities in the direction of socially innovative products
and services.

Conclusion:

The study and overall analysis reveals that concept of corporate social
responsibility is gaining prominence from all avenues in tata support
services Contrary to the general awareness of the term, many of the
managers and executives of services/enterprises in Manipur are not fully
aware of CSR. Not only the less educated and less informed managers of
micro industries, as well as many of the executives of high profile
enterprises are not fully aware of CSR practice. Organizations must
realize that government alone will not be able to get success in its
endeavour to uplift the downtrodden of society. Many of the leading
corporations across the world had realized the importance of being
associated with socially relevant causes as a means of promoting their
brands. It stems from the desire to do well and get self-satisfaction in
return as well as societal obligation of business Corporate Social
Responsibility. practice can have a financial impact on the

76
service/enterprise and it is necessary for the managers/executives to
understand the implications of CSR. It would be better to educate the
managers/executives about the implications, in turn; they can give the
awareness to its staff and employees. In the era of information, everyone
knows who is doing what, and what implication it is giving to the society
due to the operation of a certain business. Likewise, all will support
enterprises who are contributing towards the betterment of the society
and its interest will be served whereas those enterprises will be isolated in
the long run that is harming the interest of the society.

 Hypothesis testing:

1) Does CSR have to improve firm financial performance due to

enhance reputation?

frequency
yes no

0%

100%

Interpretation:
Respondent agree that reputation of company enhance financial
performance of the company.

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2)CSR leads to increase brand image of company?

100%

Axis Title 80%

60%
no
40%
yes
20%

0%
yes no
Axis Title

Interpretation:
Respondent think that csr leads to increase the brand image of the
company.

78
BIBLIOGRAPHY

79
80
Reference book:

 Corporate governance values and ethics ,with case studies ,DR

NEERU VASISHTH, DR NAMITA RAJPUT

 Moon jeremy ,co-orporate social responsibility :A very short

introduction ,oup oxford publishing ,2014,ISBN:0199671818

 Puri neha ashok shruti ,IJMRBS ISSN 2319-345X,vol,2NO 4oct

2013

Internet:

 http://www.encyclopedia.com
 http://www.wikipedia.com
 http://www.shohdganga.inflipnet.acc.in
 http://www.un.org/corporate social responsibility.com
 http://www.

81
ANNEXURE

82
 “A Study on Co-operate Social Responsibility of the Company”

In Tata consultancy services

Questionnaire for Employees

Part A (GENERAL INFORMATION)

NAME:- __________________________________________________

DESIGNATION:-_____________________________________________

GENDER:-__________________________________________________

MALE FEMALE

AGE:-

20 Years -25 year 26 years -30 years

31 years -35 years 35 years -40 years

Qualification:-

Graduate Post graduate others

Marital status:-

Married Unmarried

Widowed Divorced

1) Are you aware of CSR as a terminology?

83
 a) Yes b) No

2) Do you think that there is a relationship between profitability and CSR?

a) Yes b) No

3) Do you prefer to buy product services of companies which practise CSR ?

a) Yes b) No

4)Has your introduced any of the following programme assist employees, there
family or community member?

A) Health

B) Education

C) Training

D) Conselling

E) Preservative Organization

5)To which stakeholders do your organization report to CSR activities?

a) Employees

b) Customer

c) Supplier

d) Board of director

e) Government

6 ) Does your company /organization raise awareness within the organization

raise awareness within the company in relation to CSR issued throught?

A) training and awareness programme

B) internal communication

C) management briefind

D) other

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 7) How do you participate in the CSR programme?

A) monthly

B) yearly

C) quarterly

D) never

8) Does CSR have to improved firm financial performance due to

enhance reputation?

A) Yes B) No

9) CSR leads to increase brand image of the company?

A) Yes B) No

10) which model of CSR Do you in co-orporate?

________________________________________________________________
________________________________________________________________
________________________________________________________________

11) Does the company followed guidelines of CSR?

A) Yes B) No

12) What problem they face in implementation of CSR?

________________________________________________________________
________________________________________________________________
________________________________________________________________

13) From which year CSR activities conducted?

________________________________________________________________
________________________________________________________________
________________________________________________________________

14) Which initiatives does the co-operate for implement of CSR?

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________________________________________________________________
________________________________________________________________
________________________________________________________________

Signature:-

Date:-

86