A SYNOPSIS REPORT

ON

“A COMPARITIVE STUDY OF BUSINESS DEVELOPMENT

STRATEGY OF DINSHAW’S DAIRY & JERSEY DAIRY IN
NAGPUR CITY”

Submitted to
Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur
In the partial fulfillment of
Master of Business Administration

PREPARED BY

PRANAV H. SHENDE

GUIDE

PROF. SHRIRAM JOSHI

G.H. Raisoni School of Business Management,

Madhav Nagri Campus,
Nagpur
2017 – 2019
 INDEX

Chapter No. Title Page no.

1 Introduction 3-4

2 Company Profile 5-6

3 Research Methodology 7

4 Hypothesis 8

5 Aims And Objective 9

6 Sampling 10

7 Scopes And Limitations 11

8 Source Of Data 12
Interpretation and
9 Analysis 13

10 Findings 13

11 Conclusion & Suggestion 13

12 Bibliography 14
 INTRODUCTION

Customer satisfaction is a primary goal of process improvement programs. So how

satisfied are our customer? One of the best ways to find out is to ask them using customer
satisfaction surveys. These surveys can provide management with the information they need
to determine their customer’s level of satisfaction with their products and with the services
associated with those products. Employees and the management of the store can use the
survey information to identify opportunities for improving the existing product varities and to
introduce new products. This project includes details on designing your own customer
satisfaction questionnaire, tracking survey results and turn survey data into useful
information.
Satisfying Our Costumers is An Essential Element To Staying in Business in This
Modern Worked of global Competition. We Must Satisfy and even delight our customers
with the value of our products and services to gain their loyalty and reseat business.
As a customer tastes and preferences are changing, the market scenario is also
changing from time to time. Today`s market scenario is very different from that of the market
scenario before 1990. There have been many factors responsible for the changing market
scenario. It is the changing tastes and preference of customer which has brought in a change
in the market. Income level of the people has changed lifestyle and social class of people
have completely changed now than that of olden days. There has been shift in the market
demand in today`s world. Technology is one of the major factors which is responsible for this
paradigm shift in the mark. New generation people are no more dependent on hot market and
far off departmental store. Today we can see a new era in market with the opening up of
many departmental stores, hyper market, shopper`s stop, mall, branded retail outlets and
specialty store.
 REASONS OF SELECTING TOPIC

The project is very useful for understand the Business Development Strategy which is
use by the companies. This project is help to understand the importance of marketing
strategy to develop business. From this project we know the needs of better business
environment for the develop business.
 COMPANY PROFILE

DINSHAW’S

Purity hygiene, freshness, values that dinshaw’s has cherished for over 75 year from
homemade ice-cream to milk journey. It launched itself with milk brand trying to prove its
magic again & which has been which has successful venture till today. Dinshaw,s offer
Paneer, Milk product, Curd, Butter milk, Sheekhand & wide range of ice-cream.

Dinshaw’s sale of milk is around 1,25,000 litter per day. Dinshaw’s uses about 65,000
litter of milk daily through 5 chilling centers that procurement from different villages around
Nagpur. Dinshaw’s milk contains specified levels of proteins, calcium, fat, energy, glucose,
lactose & calories. Dinshaw’s dairy division is in 3 states. It has around 80 distributors &
3000 outlets. Dinshaw’s milk sale is around & total over Rs. 100crores annually.

Dinshaw’s is the central India’s largest private sector dairy & is a market leader in
Nagpur.

Dinshaw’s with a growth rate of around 12 to 15 % annually today is the 4th in the
Ice-cream business behind the Qwality walls, Vadilal. Dinshaw’s ice-cream is present in 13
states & its sale is around Rs. 60 crores annually.

It was 1st dairy in Central India to have received both the ISO 2001 quality assurance
certifications.
JERSEY

Creamline Dairy Products Limited (CDPL) is a leading Private Dairy player in

Southern India with its operations spanning across Telangana, Andhra Pradesh, Tamilnadu,
Karnataka and Nagpur in Maharashtra. Its products are sold under the brand name `Jersey’.
Since inception in 1986, the company has been growing consistently. The company has 8
Composite Dairy Plants and one state of the art milk powder plant at Ongole.

While all the dairies are ISO 22000 certified, the powder plant also has a certification
from Export Inspection Agency qualifying the `Jersey’ products for exports. The combined
processing capacity of milk & milk products is 9.76 LLPD which includes 1.50 LLPD of
drying facility at Ongole, A.P.The company markets its products through a well laid
distribution network comprising of distributors, agents, parlors and exclusive franchise
outlets.

More than 6500 agents currently sell the milk and milk products of Creamline. Its
cultured milk products consisting of Curd, Lassi and Butter Milk has, within a short span of
time, captured a significant market share and enjoys a high brand equity amongst the
consumers. CDPL constantly endeavors to delight its customer ranging from household to
HORECA and prestigious institutions with its quality of products and continuous innovation.
 RESEARCH METHODOLOGY

Research methodology is a way to systematically solve the research problem, as to

how research is done scientifically. It consist of the different that generally adopted by
researcher to study his research problem along with logic behind them. It is necessary
for the researcher to develop certain tests.

RESERCH DESIGN :-

A detailed outline of how an investigation will take place. A research design will
typically include how data is to be collected, what instruments will be employed, how
the instruments will be used and the intended means for analyzing data collected.

RESEARCH UNIVERSE :-

The universe consists of all survey elements that qualify for inclusion in the research
study. This may be individual group of people, organization even object.

The research universe is taken to be the working analysis of data or gathered

information required as per the shop.
 HYPOTHESIS

 The level of customers preference is high for Dinshaw’s and Jersey Daily and its
quality has a positive impact on consumer buying behavior.
 The level of customers preference is Low for Dinshaw’s and Jersey Daily and its
quality has a Negative impact on consumer buying behavior.
 AIMS AND OBJECTIVES

 To view the satisfaction level of customers for Dinshaw’s and Jersey Daily.
 To know the perception of customers regarding Product.
 To determine the customers satisfaction regarding product.
 To measure the Brand Loyalty of Dinshaw’s and Jersey Daily Product.
 To study the customers view on Facility of Dinshaw’s and Jersey Daily.
 To study the factors that influence decision-making in choosing the brand.
 To suggest factors to retain the customers.
 SAMPLING

Sampling is the process used in statistical analysis in which a predetermined number of

observation are taken from a larger population. The methodology used to sample from a
larger population depends on a type of analysis being performed but may include simple
random sampling or systematic sampling.

Sample Design :- Sampling methods refers to the rules and procedures by which some
elements of the population are include in the sample. Some common sampling methods are
simple random sampling, stratified sampling, systematic Sampling, and cluster sampling.

Sample Universe :- Sample universe is collecting, population, or set of entities, items, or

quantities from which a representative sample is drawn for comparison or measurement.

This research project is analysis of all marketing information and development strategy of
Dinshaw’s Dairy & Jersey Dairy.

Sample Type :- The sample method is use systematic sampling.

The systematic sampling was done to find different types of marketing strategy done by the
company in different areas to find the strategy use by the company.

Sample Size :- Sample size determination is the act of choosing the number of observation
or replicates to include in a statistical sample. The sample size is an important feature of any
empirical study in which the goal is to make inferences about a population from a sample.

The sample size is 200 customers.

 SCOPE AND LIMITATION

 The importance of marketing applied by company to the market share.

 The study is only limited in Nagpur City
 The sample size is only 200 Customers
 The period selected for the study is year 2017.
 This project is limited to the marketing strategy used by Dinshaw’s and Jersey Daily
Company.
 SOURCE OF DATA

The sources of data collection methods are as follows:-

a) Primary data:-
The primary data is that which details we collect first time from the market and also
used first time in the research. We also say that the information is first time in the
research decision. To collect the primary data questionnaire is prepared structure non-
disguise questionnaire is prepared.

 Primary data:- Questionnaire

b) Secondary data:-
Secondary data are those data which are already collected by someone for some purpose
and are available for the present study; secondary data are already collected by the
company’s records and other library’s books. When the secondary data are sufficient,
the researcher has to be satisfied with the primary sources of data. Secondary data can
be used as bases for comparison with primary data have been collected by
questionnaire.

 Secondary data: Magazines, Newspapers, Websites, Books, E-Journals.

 DATA INTERPRETATION AND ANALYSIS

Data interpretation and analysis tests are used to determine your ability to extract the correct
data from this graphs and charts. This analysis help to know complete study of the
companies overall activities like marketing, promotion strategy.

FINDINGS

The collected data are analysis after complete full research and final project successfully
completed.

CONCLUSION & SUGGESTION

Conclusion:-

Most of the customers purchased Dinshaw’s product regularly, because Dinshaw’s brand
is more successful than the Jersey Dairy. But the new customers also attract to Jersey
Dairy because the marketing strategy of Jersey is very attract to customers.

Suggestion:-

On the basis of finding and conclusion made researcher during research period, improve
performance in market and business strategy to develop business successfully.
 BIBLIOGRAPHY

Book Reference :-

 Consumer Behavior, 6th Edition, by Hawkins, Best ad Coney.

 Brand Equity (Economic Times)

1. www.google.com
2. www.dinshaw’s.com
3. www.jercymilk.com