Marketing plan

Fairy land being an initial startup company would have a major inclination towards the display
of its product offerings and how they are differentiated from those of the existing competitors.
The target market would be chosen to clearly send them a message about the new apparel range
and its awareness would be created through the right media options. Marketing plan goals should
align with a company's overall business goals and objectives. The lack of a clear marketing goal
can derail the best efforts before any action is put into place.

Marketing Objectives:

 Aim to communicate brand to the target customers with high frequency rate.
 Inform the reached audience about the benefits of company.
 Convince the informed audiences.
 Stimulate and inculcate a desire in the convinced audience to buy Fairy land brand
 To capture a significant market share
 To position Fairy land as a company offering trendy and fashionable frocks at reasonable
prices
 To showcase Fairy land as the most trendy and stylish clothing brand.
 To announce the audience that Fairy land offers high quality apparels

Finance

Overall budget
Overall BudgetYou can work with annual values and/or with overall values in budgeting.
Working with overall values is only possible in connection with funds. Annual values
are budget values which are available in the budget or as funds from secondary sources for an
individual fiscal year. So the budget of this company is 1,600,000
Balance sheet

As at December 30, 2018

EQUITY AND LIABILITIES

SHARE CAPITAL AND RESERVES
Authorized share capital 1500000
150*10000=1200000

Issued, subscribed and paid-up share capital 544000

Reserve 456000

TOTAL EQUITY 1000000

LIABILITIES
NON-CURRENT LIABILITIES
Long term financing 300000
CURRENT LIABILITIES
Trade and other payables 45000
Short term borrowings 100000
Provision for taxation 120000
TOTAL EQUITY AND LIABILITIES 1565000
ASSETS
NON-CURRENT ASSETS
Property, plant and equipment 1000000
Long term loans 200000
CURRENT ASSETS
Stores, spare parts and loose tools 20000
Stock in trade 200000
Short term deposits and prepayments 15000
Other receivables 50000
Short term investments 30000
Cash and bank balances 50000
TOTAL ASSETS 1565000
RETURN ON INESTMENT:

ROI = (Gain from Investment - Cost of Investment) / Cost of Investment

ROI = (1056550 – 1000000) / 1000000

ROI = 5.66 %