WORK OF ENGLISH "COMMERCIAL EXHIBITION”.

TEACHING TEACHER
GUILLERMO ROBIN VIVAS BAYONA

PRESENTED BY:
DIEGO ALEJANDRO MORALES CAYCEDO

TECHNOLOGY OF MANAGEMENT OF THE MARKET OF THE

NATIONAL LEARNING SERVICE
COLOMBIA
IBAGUE
2019
 WORKSHOP ON PREPOSITIONS AND VOCABULARY- COMMERCIAL
EXHIBITION

In the learning object, identify the list of POP material types (point of purchase)
"point of purchase". Organize them alphabetically and write their corresponding
meaning in Spanish.

 1 Collars: Usually found on bottle necks

 collares: generalmente se encuentran en los cuellos de botella.

 2 Dump bin: A display container, like a large box, which contains goods for sale.
 contenedor de volcado: un contenedor de visualización, como una caja grande, que contiene
bienes para la venta.

 3 Floor graphics: They are made of adhesive material and are pasted to floors.
 gráficos de piso: están hechos de material adhesivo y se pegan a los pisos.

 4 Gondola ends: It promotes your special offers and shows your products through better
visibility.
 La góndola termina: promueve tus ofertas especiales y muestra tus productos a través de una
mejor visibilidad.

 5 Impulse strip: It is positioned in product families. It works by associating display

products.
 tira de impulso: se coloca en familias de productos. Funciona al asociar productos de
visualización.

 6 Posters: A large printed notice, picture, or photograph, used to advertise a product or

service.
 carteles: un gran aviso impreso, fotografía o fotografía, que se utiliza para publicitar un producto
o servicio.

 7 Shelf talkers: printed card attached to a store shelf.

 habladores de estante: tarjeta impresa unida a un estante de la tienda.

 8 Standing sing: It combines metal with paper or cardboard.

 Señal de pie: combina metal con papel o cartón.

 9 Translucent vinyl: large pieces of cardboard found in the upper linear displays of
restaurants or shops
 vinilo translúcido: grandes trozos de cartón que se encuentran en las pantallas lineales
superiores de restaurantes o tiendas.

 10 Wobbler: A very small, lightweight sign that hangs from a shelf or wire.
 wobbler: un letrero muy pequeño y liviano que cuelga de un estante o cable.

Create a conceptual map about the planimetry reading.

 PLANIMETRY

IS A MEASURING INSTRUMENT OF PLANE SURFACES USED FOR

PLANNING PHYSICAL AREAS BECAUSE 3D SPACES CAN BE
REPRESENTED IN 2D MAPS.

PLANOGRAM STORE PLANNING

Are diagrams of fixtures and products

that illustrate where retail products
should be displayed (usually on a store
shelf.
A planogram defines products
location and their quantity.
It is important that the
Distribution of products on store’s layout and general
shelves must be made in appearance work together
accordance with the to attract customers and
necessities and the store’s motivate them to buy.
objectives.

VISUAL MERCHANDISING

Is a tool to achieve sales, targets and enhance

merchandise on the floor. Also, it is a mechanism to
communicate with customers and influence their
decisions to buy.
 PLANIMETRY

IS A MEASURING INSTRUMENT OF PLANE SURFACES USED FOR

PLANNING PHYSICAL AREAS BECAUSE 3D SPACES CAN BE
REPRESENTED IN 2D MAPS.

GRID LAYOUT

This organization is common in supermarkets and pharmaceutical retailers. It

consists in a linear system of shelving where fixtures can be arranged vertically
or horizontally for creating aisles through the store.

Advantages Disadvantages

The linear
It permits better visibility of pattern is
merchandise. repetitive and
Design and cost are efficient creates a
monotonous
environment
 PLANIMETRY
IS A MEASURING INSTRUMENT OF PLANE SURFACES
USED FOR PLANNING PHYSICAL AREAS BECAUSE 3D
SPACES CAN BE REPRESENTED IN 2D MAPS.
LOOP OR RACETRACK FREE FLOW
LAYOUT LAYOUT
Is useful for discount or
Are very flexible, they create an
departmental stores. They allow
informal and friendly environment.
shoppers to walk and explore
Their purpose is to differentiate
merchandise as they follow a
merchandise items, product categories
perimeter traffic aisle.
and departments.
Disadvantages
Advantages Disadvantages
Advantages
-This layout is costly
This design facilitates impulse to design, construct *The space store
buying.The fashion merchandise is and maintain. *It motivates shoppers has an inefficient
prominently displayed on these to spend more time in use.
main aisles. the store and explore
merchandise. *Traffic flow is not
smooth and
*It generates sales customers
and profits through shopping patterns
impulse shopping. could be not
predictable.