How to ied foyrialceite lilacs Marketing a & Inspire & Collaborative ChangeModern shopping habits are changing rapidly. We've now reached the point where there is little or no separation between the ‘online’ or ‘offline’ shopper and as a result an increasing number of companies are taking an omnichannel approach to marketing. What we want to look at is how this shift can impact the internal structure of a business, in terms of thought processes, marketing team structure, and integrated marketing strategies. Businesses have traditionally separated their digital marketing and traditional marketing teams with assigned budgets and even separate objectives. In this scenario, developing a strategy that treats online and offline marketing activity and sales as one - can be quite a shift. Let's take a closer look at the structural impact of an omnichannel strategy. Rakuten ATTRIBUTION—_ —_ ar a iw we