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Assignment: 2

Job description for RETAIL STORE MANAGER:


Job Title: Retail Store Manager at Café Coffee Day
Job Location: Pune, Mumbai or Kolkata
Job Summary: Retail managers are responsible for every aspect of the day-
to-day supervision of retail outlets, including sales, staff, stock and resources
management.
A retail manager’s role is to run a store successfully. Working on the shop
floor, they are in constant contact with their customers and staff. They are
responsible for ensuring their staff give great customer service as well as
monitoring the financial performance of the store.

Duties:
Typical duties/responsibilities of the job include:
 Complete store operational requirements by scheduling and assigning
employees; following up on work results
 Maintain store staff by recruiting, selecting, orienting and training
employees
 Maintain store staff job results by coaching, counselling and disciplining
employees; planning, monitoring and appraising job results
 Prepare annual budget; schedule expenditures; analyse variances; initiate
corrective actions
 Identify current and future customer requirements by establishing rapport
with potential and actual customers and other persons in a position to
understand service requirements
 Ensure availability of merchandise and services by approving contracts;
maintaining inventories
 Formulate pricing policies by reviewing merchandising activities;
determining additional needed sales promotion; authorizing clearance
sales; studying trends
 Market merchandise by studying advertising, sales promotion and display
plans; analysing operating and financial statements for profitability ratios
 Secure merchandise by implementing security systems and measures
 Protect employees and customers by providing a safe and clean store
environment
 Maintain the stability and reputation of the store by complying with legal
requirements
 Determine marketing strategy changes by reviewing operating and
financial statements and departmental sales records
 Maintain professional and technical knowledge by attending educational
workshops; reviewing professional publications; establishing personal
networks; participating in professional societies
 Maintain operations by initiating, coordinating and enforcing program,
operational and personnel policies and procedures
 Contribute to team effort by accomplishing related results as needed
 Maintain inventory by implementing purchasing plans and staying in
contact with vendors and shippers
 Develop a schedule of holiday activities and promotions throughout the
year strategically designed to bring in more revenue
 Provide training to improve the knowledge base of the staff and utilize
cross-training methods to maintain productivity when employees are
absent
 Work with vendors and manufacturers to bring in effective marketing
displays for the sales floor and store windows
 Manage all controllable costs to keep operations profitable
 Manage stock levels and make key decisions about stock control
 Analyse sales figures and forecast future sales
 Analyse and interpret trends to facilitate planning
 Deal with staffing issues such as interviewing potential staff, conducting
appraisals and performance reviews, as well as providing or organizing
training and development
 Ensure standards for quality, customer service and health and safety are
met
 Respond to customer complaints and comments
 Organize special promotions, displays and events
 Update colleagues on business performance, new initiatives and other
pertinent issues
 Tour the sales floor regularly, talking to colleagues and customers to
identify or resolve urgent issues
 Maintain awareness of market trends in the retail industry, understanding
forthcoming customer initiatives and monitoring what local competitors
are doing
 Initiate changes to improve the business, e.g. revising opening hours to
ensure the store can compete effectively in the local market
 Promote the organization locally by liaising with local schools, newspapers
and the community in general

Material, tools and equipment used in Café Coffee Day:


1. Espresso Machine
The first step for any independent coffee shop is sourcing coffee beans that will
give your drinks the distinct, fresh flavor that will define your brand. The second
step is choosing an espresso machine that allows you to transform those beans
into lattes, mochas, cappuccinos, and other specialty drinks. These espresso-
based drinks will not only draw in customers, but they will boost your revenue
more than selling cup after cup of plain, black coffee. While there is used
equipment for sale, buying a new espresso machine is recommended since this
will be the workhorse of your coffee shop.
coffee stand equipment
2. Espresso Grinder
Grinding your beans in house and throughout the day is the key to creating the
best drinks possible. In fact, grinding beans even 10 minutes prior to brewing can
result in a noticeable decline in the flavor. But, why does freshly grinding coffee
beans make such a difference? It increases the surface area of the bean and gives
you access to the rich oils and soluble particles that create the distinct taste and
aroma of different brews. Espresso grinders are designed to make the ultra-fine
grind that espresso machines require to work properly.
coffee machines for coffee shops
3. Regular Coffee Grinder
Although customers who order specialty drinks will far outnumber the ones who
prefer regular, black coffee, it's important to accommodate all of your customers!
A single grinder for both regular and decaf drip coffee can generally keep up with
the lesser demand for this type of drink.
Avantco C10 12 Cup Pourover Commercial Coffee Maker with 2 Warmers- 120V
4. Coffee Brewers
While one regular coffee brewer should be sufficient for the average coffee shop,
there are plenty of types to choose from. Automatic brewers, pourover coffee
machines, and coffee urns are a few of the many ways to brew and serve coffee.
WebstaurantStore Logo 64 oz. Glass Coffee Decanter with Brown Handle
5. Decanters, Airpots, and Satellite Servers
Coffee often brews into glass decanters, but there are also airpot and satellite
brewers which brew into vessels that can keep coffee hotter for longer. These are
great options for a self-serve station.
smoothie blender
6. Frappe and Smoothie Blenders
A blender with a sound shield is necessary so you can make frozen espresso-
based drinks like iced lattes, frappes, and macchiatos. The sound shield allows
you to use the blender without disturbing the ambiance at your business, which is
especially important for small operations where there is little separation between
the drink prep area and the seating area. A high-speed blender is recommended
for a smoother consistency and faster service. Alternatively, you could also invest
in a granita machine to keep a steady supply of iced or frozen coffee and tea at
the ready!
tea dispenser
7. Iced Tea Brewers and Iced Tea Dispensers
From traditional iced tea to unsweetened lemon tea to southern sweet tea, iced tea
is a classic drink that customers love to sip in the summertime. You can purchase
an independent tea brewer dedicated to this type of beverage, but depending on
the size of your coffee shop, you may also want to look into combination coffee
and tea brewers to save on counter space. Once you've made tea, there are plenty
of dispenser options to choose from as well.
Hot water dispensers
8. Hot Water Dispenser
Although many coffee machines come with a built-in hot water faucet, a
standalone hot water dispenser can increase your volume of boiling water and
even clear up traffic jams caused by someone trying to make coffee and fill
multiple mugs with hot water for tea at the same time. Since hot water is also
used for many cleaning tasks, having hot water at the pull of a lever can also cut
down on the time it takes to perform routine cleaning throughout the day.
Coffee Shop Cooking Equipment
1. Cooking Equipment
You may not be offering a four-course meal, but these days coffee shops aren't
just for coffee or even just for drinks. Fresh baked goods are a staple of many
coffee shops, while breakfast and lunch sandwiches are becoming more and more
prominent as well. Light cooking equipment like countertop convection ovens
and high speed ovens are a great way to diversify your menu without a huge space
or financial investment. These units often don't require a hood for even greater
convenience, but it's always best to check with local authorities.
Coffee Shop Refrigeration and Ware washing Equipment
1. Reach-In Refrigerator
We recommend that you invest in a reach-in refrigerator for your back-of-house
area where you can store extra milk, drink garnishes, and smoothie ingredients.
While a one section reach-in should give you plenty of storage space for
beverage-related items, you may want to consider a larger unit if you're planning
to serve food as well.
Avantco SS-UC-48R-HC 48 inch Undercounter Refrigerator
2. Undercounter or Worktop Refrigeration
Purchasing in a larger, reach-in refrigerator in your back-of-house area to store
extra milk and any other refrigerated menu items is important, but what about the
items you'll need to access frequently? Undercounter or worktop refrigeration
units fit directly beneath your drink prep counter to give your baristas easy access
to the supplies they need most often. Make sure that you adhere to any side or
rear clearance requirements stated by the manufacturer to ensure that your unit
runs as efficiently as possible.
Avantco SS-PT-60-HC 60-inch 2 Door Stainless Steel Refrigerated Sandwich
Prep Table
4. Sandwich Prep Table
If you're offering sandwiches and salads, a small sandwich prep unit is important.
These units provide you with a top rail to keep frequently used ingredients like
cheese and lettuce close at hand, while the lower cabinet provides additional
storage space that allows you to easily refill the top rail. Integrated cutting boards
give you plenty of room to assemble your sandwiches and salads.
ice machines for sale
4. Ice Machine
Ice is an essential ingredient in smoothies, ice coffees, and other cold specialty
drinks—not to mention in sodas or water—so having a reliable ice machine is
essential. Machines are available in everything from small undercounter units that
install directly beneath your countertop, to larger machines that produce more
than 2,000 lb. of ice per day. To learn more about the appropriate size machine
for your application, check out our guide on Choosing the Best Commercial Ice
Machine.
pastry display case
5. Display Case
Pastries, donuts, croissants, and other baked goods are the perfect snack to enjoy
with a rich cup of coffee, so displaying them in a bakery display case right by
your checkout gives you maximum marketing potential and increases impulse
sales of these sweet treats. Bakery cases come in all shapes and sizes, as well as
in refrigerated and dry versions. Consider what and how much you're planning to
serve before purchasing a unit for your coffee shop. For the best of both worlds,
you might also consider a Dual Service Display Case where you can hold desserts,
bagels, and breads in one compartment, while a self-service compartment keeps
drinks and other grab-and-go items chilled.
Regency 1 Bowl Underbars Sink with Drainboard and Faucet - 24-inch x 18 3/4
inch.
Supervision given or Received:
Retail Supervisors supervise and coordinate the activities of retail sales workers.
 ensuring that customers receive prompt service and quality goods and
services
 responding to customers' inquiries and complaints about goods and
services
 planning and preparing work schedules and assigning staff to specific
duties
 interviewing, hiring, training, evaluating, dismissing and promoting staff,
and resolving staff grievances
 instructing staff on how to handle difficult and complicated sales
procedures
 examining returned goods and deciding on appropriate action
 taking inventory of goods for sale and ordering new stock
 ensuring that goods and services are correctly priced and displayed
 ensuring safety and security procedures are enforced.

Working Conditions in Retail: (Café Coffee Day):


Fun at Work
At Café Coffee Day believe that job satisfaction come only when you love your
job. At CCD, there's no reason not to! Hence, the E.E. Club was formed as an
initiative to encourage inter-divisional engagement. So, hop on, come join us and
gear up for a jolly good professional ride!
Here's what our HR. Director, Mr. Balachandar has to say,
"We have introduced monthly employee engagement activities to drive a forum
for talent expression as well as to provide opportunities to network with
employees of the group companies. We have had very enthusiastic participation
and look forward to more interesting programs henceforth."
Hazards:
1. Overexertion Injuries. A non-impact injury resulting from excessive
physical effort, overexertion is a major cause of the inflammation of joints
and ligaments that results from excessive physical effort. Excessive
physical effort can affect people in different ways: for some it may cause
little or no pain or discomfort and for some it may be debilitating.
2. Lifting and Handling Materials. Improper lifting, pushing, pulling,
lowering and twisting can cause strains, sprains, and other serious injuries.
Improper techniques, physical capabilities, preexisting conditions and
other related issues can contribute to potential risks.
3. Slips, Trips, and Falls. Both employees and customers may fall due to trips
and slips, and many can be avoided with proper care, maintenance, and
housekeeping. The severity of the injury is typically based on the velocity
of the impact (how far and how fast you fall); the hardness and other
characteristics (smooth, rough, etc.) of the surface that you land on; and
the orientation of the body upon impact.
4. Stress at Work. According to NIOSH reports, 25 percent of employees
view their jobs as the number one stressor in their lives. Job stress can be
defined as the harmful physical and emotional responses that occur when
the requirements of the job do not match the capabilities, resources, or
needs of the worker. Job stress can lead to poor health and even injury.
5. Being Struck by or Against. These are injuries that are the result of being
struck by or struck against something (such as product falling off a shelf).
The severity of the injury is typically based on the velocity of the impact
(how hard you’re hit, and the distance that the object falls/travels); the
characteristics (size, shape, weight, hardness, etc.) of the object; and the
body part affected by the impact.
6. Knives, Box Cutters, and Other Sharps. Some of the most common and
preventable injuries are cuts and lacerations. These retail workplace
hazards are often the result of improper training, failure to use necessary
personal protection equipment, a failure to follow established safety
procedures, and employees who are in a hurry and taking shortcuts.
7. Forklifts and Pallet Jacks. Just about anything that is mechanical and
moves has the potential to be a hazard. Many workplace hazards are caused
by the moving parts of mechanical devices. Mechanical hazards cause
bending, punching, pulling, caught-in, caught-on, and crush accidents that
can cut, crush, break bones, strain muscles and cause additional and even
more serious injuries.
8. Loud or Intermittent Noise. Tools, equipment and machinery that vibrate
or make loud noises can cause hearing loss and other serious injuries.
9. Workplace Violence. Workplace violence refers to any act or threat of
physical violence, abuse, harassment, intimidation, or other threatening
disruptive behaviour that occurs in the work setting. It can range from
threats and verbal abuse to physical assaults and even homicide. It can
affect and involve employees, clients, contractors, customers and other
visitors. Regardless of how it manifests itself, workplace violence is a
growing concern for employers and employees nationwide.
10.Workplace Bullying. Workplace bullying refers to persistent, unreasonable
actions directed towards a subordinate or co-worker which are intended to
intimidate, degrade, humiliate, or undermine; or which create a risk to the
health or safety of the employee. This may involve verbal, nonverbal,
psychological, physical abuse and humiliation. Bullying behaviour often
involves an abuse or misuse of power, creates feelings of defencelessness
and injustice, and undermines an individual’s right to dignity at work.
Safety in the workplace can’t simply be approached as a plan or a program; it
must be perceived as a state of mind. We have to instill occupational safety
principles as a critical element of the retail culture and willingly accept the
responsibility to make safety an integral part of everything that we do.
Understanding the basic principles of safety enhancement therefore must be
recognized as a primary characteristic of our role as a professional—and a
primary aspect of our development as a retail industry leader.
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Soumya Bandyopadhyay
Division: D
Riim-Pune

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