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September 2017

Indonesia Car Rental


Market Outlook to 2021
Rising Tourism and Growing Middle Class Population to
Foster Future Growth

COMPANIES
PRODUCTS MENTIONED
MENTIONED
• Car Rental Services TRAC, Blue Bird, MPM Rent, ASSA
• Chauffer and Non-Chauffer Driven Rent, Tunas Rental, Express Taxi, Uber,
Car Rental Services Go-Jek, Grab
• Cab Aggregator
• Ride Sharing/Carpooling
• Self Driven Car Rental
• Bike Rental
1. Executive Summary
Market Potential
Market Segmentation
Competitive Landscape
Future Analysis And Projections
Snapshot on Cab Aggregator Market
2. Research Methodology
Table of Content
2.1. Market Definitions
2.2. Abbreviations
2.3. Market Size And Modeling
Approach – Market Sizing
Market Sizing – Indonesia Car Rental Market
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Limitations
Final Conclusion
3. Indonesia Car Rental Market Genesis and Overview
4. Value Chain Analysis of Indonesia Car Rental Market
5. Indonesia Car Rental Market Size
5.1. By Revenues and Fleet Size, 2011-2016
6. Indonesia Car Rental Market Segmentation
6.1. By Organized and Unorganized Sector, 2016
6.2. By Car Rental Segments (Chauffer and Non-Chauffer Driven), 2016
6.2.1. Chauffer Driven Car Market Segmentation
By Off-Airport and On-Airport, 2016
By Corporate and Retail Clients, 2016
6.2.2. Non-Chauffeur Driven Car Market Segmentation
By Retail and Corporate Clients, 2016
6.3. By Clients (Leisure and Business), 2016
6.4. By Car Type (Small, Medium and Luxury), 2016
6.5. By Regions, 2016
6.6. By Mode of Booking (Online and Offline Booking), 2016
7. Trends and Developments in Indonesia Car Rental Market
8. Decision Making Process Before Renting Car in Indonesia
9. How Contract Works in Indonesia Car Rental Market
Additional Charges
Extension of the Rental Period
Early Termination of the Contract
10. Regulatory Landscape in Indonesia Car Rental Market
Car-hailing companies regulated amid protest from traditional taxi service providers
11. SWOT Analysis of Indonesia Car Rental Market
12. Competitive Landscape of Major Players in Indonesia Car Rental Market
12.1. Competitive Scenario
12.2. Domestic Company Profiles
TRAC Astra Rent Car
Blue Bird
MPM Rent
ASSA Rent
Tunas Rental
Express Transindo Utama
Table of Content
12.3. International Company Profiles
Hertz Car Rental Company
Avis Car Rental Company
Europcar Car Rental Company
13. Indonesia Car Rental Market Future Outlook and Projections
14. Indonesia Cab Aggregator Market
14.1. Market Overview and Genesis
14.2. Business Model
14.3. Market Size, 2015-2016
14.4. Indonesia Cab Aggregator Market Segmentation
14.4.1. By Leisure and Business, 2016
14.4.2. By Off-Airport and On-Airport, 2016
14.4.3. By Mode of Booking (Online and Offline), 2016
15. Competitive Landscape of Major Players in Indonesia Cab Aggregator Market
Uber
Grab
Go-Car
15.1. Indonesia Cab Aggregator Market Future Outlook and Projections
16. Snapshot on Indonesia Ride Sharing/Carpooling Market
Business Model
17. Snapshot on Indonesia Self-Driven Car Rental Market
18. Snapshot on Indonesia Bike Rental Market
19. Analyst Recommendations
20. Macroeconomic Factors Impacting Indonesia Car Rental Market
20.1. Indonesia Smartphone Shipments and Internet Users, 2011-2021
20.2. International and Domestic Tourists, 2011-2021
20.3. Indonesia Employed Population, 2011-2021
20.4. Indonesia GDP Per Capita, 2011-2021
Disclaimer
Contact Us
Figure 3-1: Indonesia Car Rental Market Overview, 2016
Figure 4-1: Operating Model of the Car Rental Market in Indonesia, 2016
Figure 5-1: Indonesia Car Rental Market Size on the Basis of Revenues in USD Million and
Growth Rate in Percentage (%), 2011-2016
Figure 5-2: Indonesia Car Rental Market Size on the Basis of Fleet Size in Thousand Units
and Growth Rate in Percentage (%), 2011-2016
Figure 6-1: Indonesia Car Rental Market Segmentation by Organized and Unorganized
LIST OF FIGURES
Sector on the Basis of Revenue in Percentage (%), 2016
Figure 6-2: Indonesia Car Rental Market Segmentation by Non-Chauffer and Chauffer
Driven on the Basis of Revenue in Percentage (%), 2016
Figure 6-3: International Tourist Arrivals by Airports on the Basis of Number in Percentage
(%), 2016
Figure 6-4: Indonesia Chauffer Driven Car Market Segmentation by Airport and Off Airport
on the Basis of Revenue in Percentage (%), 2016
Figure 6-5: Indonesia Chauffeur Driven Car Market Segmentation by Corporate and Retail
Clients on the Basis of Revenue in Percentage (%), 2016
Figure 6-6: Indonesia Non-Chauffer Driven Car Rental Market Segmentation by Retail and
Corporate Clients on the Basis of Revenue in Percentage (%), 2016
Figure 6-7: Indonesia Car Rental Market Segmentation by Clients (Leisure and Business) on
the Basis of Revenue in Percentage (%), 2016
Figure 6-8: Indonesia Car Rental Market Segmentation by Car Type (Small, Medium and
Luxury) on the Basis of Revenue in Percentage (%), 2016
Figure 6-9: Indonesia Car Rental Market Segmentation by Regions on the Basis of Revenue
in Percentage (%), 2016
Figure 6-10: Indonesia Car Rental Market Segmentation by Mode of Booking (Online and
Offline Booking) on the basis of Revenue in Percentage (%), 2016
Figure 12-1: Market Share of Major Players in Indonesia Car Rental Market on the Basis of
Fleet Size in Percentage (%), 2016
Figure 13-1: Indonesia Car Rental Market Future Projection on the Basis of Revenues in USD
Million, 2017-2021
Figure 14-1: Historical Developments in Indonesia Car Aggregator Market, 2014-2017
Figure 14-2: Indonesia Cab Aggregators Business Model
Figure 14-3: Indonesia Cab Aggregator Market Segmentation by Type of Clients on the
Basis of Revenue in Percentage (%), 2016
Figure 14-4: Indonesia Cab Aggregator Market Segmentation by Off and On-Airport on the
Basis of Revenue in Percentage (%), 2016
Figure 14-5: Indonesia Cab Aggregator Market Segmentation by Mode of Booking on the
Basis of Revenue in Percentage (%), 2016
Figure 15-1: Indonesia Cab Aggregator Market Future Projection on the Basis of Revenues
in USD Million, 2017-2021
Figure 16-1: Indonesia Ride-Sharing/Carpooling Market Business Model
Figure 18-1: Historical Developments in Indonesia Bike Rental Market, July 2017
Figure 20-1: Indonesia Internet Users in Million, 2011-2021
Figure 20-2: Indonesia Smartphone Shipments in Million, 2011-2021
Figure 20-3: Indonesia International Tourists in Million, 2011-2021
Figure 20-4: Indonesia Domestic Tourists in Million, 2011-2021
Figure 20-5: Indonesia Employed Population in Million, 2011-2021
Figure 20-6: Indonesia GDP Per Capita in USD, 2011-2021
Table 2-1: Correlation Matrix of Indonesia Car Rental Market
Table 2-2: Regression Coefficients Output for Indonesia Car Rental Market
Table 5-1: Rationale and Description for Indonesia Car Rental Market on the Basis of Revenue
in USD Million, 2011-2016
Table 6-1: Rationale and Description for Indonesia Car Rental Market Segmentation on the
Basis of Revenue in USD Million, 2016
Table 6-2: Indonesia Car Rental Market Segmentation On The Basis Of Car Rental Segments
(Chauffeur Driven and Non-Chauffer Driven), 2016
LIST OF TABLES

Table 6-3: Rationale and Description for Indonesia Chauffer Driven Car Market Segmentation
by Off-Airport and On-Airport on the Basis of Revenue in USD Million, 2016
Table 6-4: Top 10 Busiest Airports in Indonesia on the Basis of Passenger Traffic in Million,
2016
Table 6-5: Rationale and Description for Indonesia Chauffer Driven Car Market Segmentation
by Corporate and Retail Clients on the Basis of Revenue in USD Million, 2016
Table 6-6: Rationale and Description for Indonesia Non-Chauffeur Driven Car Rental Market
Segmentation by Retail and Corporate Clients on the Basis of Revenue in USD
Million, 2016
Table 6-7: 
Rationale and Description for Indonesia Car Rental Market Segmentation by
Clients (Leisure and Business) on the Basis of Revenue in USD Million, 2016
Table 6-8: Rationale and Description for Indonesia Car Rental Market Segmentation by Car
Type (Small, Medium and Luxury) on the Basis of Revenue in USD Million, 2016
Table 6-9: 
Rationale and Description for Indonesia Car Rental Market Segmentation by
Regions on the Basis of Revenue in USD Million, 2016
Table 6-10: Rationale and Description for Indonesia Car Rental Market Segmentation by
Mode of Booking (Online and Offline Booking) on the Basis of Revenue in USD
Million, 2016
Table 7-1: Trends and Developments in Indonesia Car Rental Market
Table 8-1: Decision Marking Parameters before Renting Cars in Indonesia
Table 9-1: General Contents of a Car Rental Agreement
Table 10-1: Indonesia Rule and Regulations for Cab Aggregators, June 2017
Table 11-1: SWOT Analysis of Indonesia Car Rental Market
Table 12-1: Company Profile of TRAC including Company Overview, Fleet Size, Business
Segments, On-Airport Locations, Business Strategies and other KPIs
Table 12-2: C
 ompany Profile of Blue Bird including Company Overview, Fleet Size, Business
Segments, On-Airport Locations, Business Strategies and other KPIs
Table 12-3: M
 PM Rent Company Profile including Company Overview, Business Segments,
Fleet Size, Service Coverage, Major Clients, Business Strategies and other KPIs
Table 12-4: Company Profile of ASSA Rent including Company Overview, Fleet Size, Business
Segments, On-Airport Locations, Business Strategies and other KPIs
Table 12-5: 
Company Profile of Tunas Rental including Company Overview, Fleet Size,
Business Segments, On-Airport Locations, Business Strategies and other KPIs
Table 12-6: Company Profile of Express Transindo Utama (Express Taxi) including Company
Overview, Fleet Size, Business Segments, On-Airport Locations, Business
Strategies and other KPIs
Table 12-7: 
Company Profile of Hertz including Company Overview, Services, Business
Segments, Fleet Types, Rental Structure, Business Strategies and other KPIs
Table 12-8: C
 ompany Profile of Avis including Company Overview, Services, Business
Segments, Fleet Types, Rental Structure, Business Strategies and other KPIs
Table 12-9: C
 ompany Profile of Europcar including Company Overview, Services, Business
Segments, Fleet Types, Rental Structure, Business Strategies and other KPIs
Table 13-1: Rationale and Description for Indonesia Car Rental Market Future Outlook and
Projections, 2017-2021
LIST OF TABLES

Table 14-1: Rationale and Description for Indonesia Cab Aggregator Market on the Basis of
Revenue in USD Million, 2015-2016
Table 14-2: Rationale and Description for Indonesia Cab Aggregator Market Segmentation
by Business and Leisure on the Basis of Revenue in USD Million, 2016
Table 14-3: R
 ationale and Description for Indonesia Cab Aggregator Market Segmentation
by Off and On-Airport on the Basis of Revenue in USD Million, 2016
Table 14-4: Rationale and Description for Indonesia Cab Aggregator Market Segmentation
by Mode of Booking on the Basis of Revenue in USD Million, 2016
Table 15-1: Uber Company Profile including Company Profile, Business Overview, Fleet Size,
Funding, Business Strategies, Recent Development and other KPIs
Table 15-2: Uber’s Rental Structure in Indonesia, July 2017
Table 15-3: Grab Company Profile including Company Profile, Business Overview, Fleet
Size, Funding, Business Strategies, Recent Development and other KPIs
Table 15-4: Go-Car Company Profile including Company Profile, Business Overview, Fleet
Size, Funding, Business Strategies, Recent Development and other KPIs
Table 15-5: Rationale and Description for Indonesia Cab Aggregator Market Future Outlook
and Projections, 2017-2021
Table 18-1: Indonesia Bike Rental Structure in IDR, July 2017
Table 19-1: 
Analyst Recommendation and Implementation Strategies for Car Rental
Companies in Indonesia
Table 20-1: Rationale and Description for Indonesia Smartphone Shipments and Internet
Users in Million, 2011-2021
Table 20-2: Rationale and Description for Indonesia International and Domestic Tourists in
Million, 2011-2021
Table 20-3: Rationale and Description for Indonesia Employed Population in Million, 2011-
2021
Table 20-4: Rationale and Description for Indonesia GDP Per Capita in Million, 2011-2021
7 Indonesia Car Rental Market

WHAT IS THE SCENARIO OF CAR RENTAL MARKET IN


INDONESIA?
Indonesia is a very popular tourist of car rental companies operated in the Publication Price:
destination in Southeast Asia consisting country, passengers had faced difficulty
Single User:
of 17,000 islands (6,000 inhabited). in getting a taxi from anywhere in the
Sumatra, Java, Bali and Kalimantan are city. In addition, companies lacked USD 1,500
some of the largest islands and most professional service as drivers often took Hard Copy:
frequently visited places by domestic longer routes to fool passengers and
and international tourists. Due to its taxi services were scarce in rural areas. USD 2,000
extraordinary geography and lack of Increase in domestic and international Enterprise wide:
investment in public transportation, tourism, improvements in airport
renting car is very popular and infrastructure and increase in passenger USD 3,000
convenient way to travel in and around flow at airports were addressed as Pages: 105
the city. Indonesia is the most populous primary reasons towards the growth of
country in Southeast Asia, with over car rental sector in Indonesia.
260 million people, and the practice of Rapidly expanding middle class
renting cars has been going on since population of the country resulted in
decades. increased consumer spending, rising
The car rental industry in the country fuel prices and subsequent rise in rental Related Reports
has flourished in recent times owing tariffs and incline in number of vehicles Indonesia Used
to significant growth in tourism. Over in the car rental industry, all resulted Car Industry
5,000 car rental companies existed in the in the positive growth of the car rental Outlook to 2021 -
market and over ~ taxis ran across the market. Increasing Online
streets in the country, as of 2016. Cars The car rental market in Indonesia grew Used Car Portals
were rented both for business or leisure from USD ~ million in 2011 to USD ~ and Competitive
purpose and for short or long term million in 2016 at a CAGR of ~% during Used Car Financing
requirements. Although a large number the period 2011-2016. Schemes to Foster
Future Growth
Figure: Indonesia Car Rental Market on the Basis of Revenue in USD Million, 2011-2016

Brazil Car Rental
Industry and Toll
Application Market
Outlook to 2020 -
Increasing Sporting
and Cultural
USD Mllion

activities and Robust


Tourism to Foster
Future Growth


Oman Car Rental
and Leasing
Market Forecast to
2020 - Developing
Tourism Industry
and High Per
Capita Income to
Drive Growth
2011 2012 2013 2014 2015 2016

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8 Indonesia Car Rental Market

WHICH SEGMENTS ARE DOING WELL IN CAR RENTAL MARKET IN INDONESIA?


In terms of revenues, the car rental market was Most tourists visiting Indonesia and domestic nationals
dominated by organized players. The organized sector preferred renting out car on a daily or monthly basis
held a share of ~% in terms of revenues in 2016. Taxi and drive around the city themselves. Since the market
accessibility, reliability, security, predetermined rate and for car rental services in Indonesia is tourist driven, it
reasonable tariff are some of the factors which had led is the most convenient option for tourists who wish to
to higher adoption and passenger trust on organized travel to different locations around the city without the
companies operating in this space. necessity to book multiple cabs from several points.
The organized players in the market dominate in terms Non-chauffer driven car rental services are charged
of fleet size and are present abundantly in the most lesser than a chauffeur driven service and a customer
demanded locations. Organized car rental companies retains the possession of the car for the entire contract
have a pre-fixed tariff rate, which varies depending on term. The trend of non-chauffer car rental services
the location. There is a very less possibility of change has witnessed an incline in recent times since latest
in fares amongst taxis of the same company unlike technologies are available to the passengers which
unorganized players help them in locating places with ease. Now people can
easily locate their destination with the help of a GPS
Table: Rationale and Description for Indonesia Car Rental
Market Segmentation by Organized and Unorganized
enabled mobile phone. In the light of these facilities the
Sector on the Basis of Revenue in USD Million, 2016 customers, especially tourists, prefer to opt for a leasing
cars and driving it themselves.
Segment Revenues in Rationale Table: Rationale and Description for Indonesia Car Rental
USD Million, Market Segmentation by Chauffer and Non-Chauffer Driven
2016 on the Basis of Revenue in USD Million, 2016
Organized
Segment Revenues in Rationale
Unorganized USD Million,
2016
Furthermore, organized players enable customers to
Non-chauffer driven
book cars online through their web portals, app and
even telephonic calls. For international tourists, booking Chauffer driven
online well in advance is the most convenient option. In certain cases, if tourists choose a chauffeur driven car
Tourists as well as corporate travelers regard online rental service, they shall be responsible to pay for the
bookings more reliable and convenient to meet their food and accommodation of the chauffeur which may
commutation needs. end up being expensive for the customers. Hence, self-
driving acts as a significant cost advantage.

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9 Indonesia Car Rental Market

WHAT ARE THE KEY TRENDS IN INDONESIA CAR RENTAL MARKET?


HipCar introduced fully digit self-drive car rental services in the market:
Inspired by ZipCar in the US, HipCar is targeting university students in Jakarta as its market. Jakarta-based
HipCar intends to speed on a different lane by introducing a fully digital self-service car rental service to
the public. Basically HipCar is an on-demand self-driven car-sharing.
It has stations wherein passengers can pick up cars from. The entire process is done by a mobile app
right from registration, top up to unlocking the car door. The car service is available 24/7 and the users
can just pick up car at one of the stations without having to meet the company’s personnel.
First users search for cars and after choosing one of the available cars, users then get access to Bluetooth-
activated virtual ‘car keys’ to unlock the car with.
HipCar charges users on hourly basis (which includes fuel, maintenance, and insurance) and there
is no limit to the duration of the car usage. Users can even return the car to a different station than
where they picked it up from.
Venture capital investments:
The cab aggregator market in the country is dominated by three prominent players including Uber,
Go-Car and Grab. All the companies are backed by venture capital firms with billions of dollars in
investments. During the year 2016, Grab raised USD 750 million and is looking to raise another
USD 2-2.5 billion from investors in 2017. Go-Jek (Go-Car’s parent firm) received USD 550 million
in 2017 and has raised USD 1.2 billion in the first half of 2017. Global cab aggregator giant Uber
raised over USD 4.8 billion from several investors in 2016.
Exclusive women chauffer driven motorbikes for female travelers:
Launched by Brian Mulyadi in 2015, LadyJek is a motorcycle ride-hailing service in Indonesia,
exclusively for women and by women. The company allows female travelers to easily book a
bike ride through its mobile app. The service offers ETA (estimated time of arrival) information,
distance, and price, for user convenience. The tariff is set at IDR 25,000 (USD 1.86) for the first
6 kms and IDR 4,000 (USD 0.30) for each kilometer thereafter.
Lack of infrastructure development:
The government of Indonesia has been guilty of not investing enough to improve the road
infrastructure and develop public transport. Recently it increased spending on infrastructure
development, including public transportation. In the capital city of Jakarta construction of the
Mass Rapid Transit (MRT) has started in 2016, while a railway link on the busy route between
Jakarta and Soekarno-Hatta International Airport, located just outside Jakarta, is in the
pipeline.
However, car rental services is expected to continue to be the preferred choice by customers
in the country at least in the mid-long term due to accessibility and ease of travel using cars.
Fuel prices:
The Indonesian government has reformed its fuel subsidy policy over the past few years,
making fuel prices float (more) in line with global oil prices, in order to curb costly energy
subsidies. Although global petroleum prices are currently still low due to the supply glut,
Indonesian taxi services companies will need to adjust taxi fares upwards and can no
more rely on subsidies

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10 Indonesia Car Rental Market

HOW HAS MAJOR COMPANIES PERFROMED IN RECENT TIMES?


Indonesia car rental market is very fragmented and highly competitive one, with over 5,000 companies
operating in this space. The top 10 players in car rental industry together comprised for a market share
of ~% in terms of fleet size in Indonesia, as of 2016. These companies compete against each other on
the basis of providing better consumer experience, rental tariffs, type and size of fleets, maximum rental
period, timely maintenance, immediate backup in case of breakdown and several other parameters. The
major players in the market included Blue Bird, TRAC, Express Taxi, Tunas Rental, MPM Rent, Assa Rent
and several others.

Table: Market Share of Major Players in Indonesia Car Rental Market on the Basis of Fleet Size in Units, 2016

Company Fleet Size, 2016


Blue Bird ~
TRAC ~
Express Taxi ~
Tunas Rental ~
MPM Rent ~
Assa Rent ~
Others ~
Total ~

Competitive Landscape of Major Players including detailed company profiles for each of the
companies in the space.

Table: Company Profile Including Company Overview, Business Segments, Fleet Size, On-Airport
Locations, Business Strategies and other KPIs

Parameters Remarks
Company Overview ~
Business Segments ~
Fleet Size ~
On-Airport Locations ~
Type of Cars ~
Depots ~
Number of Employees ~
Business Strategies ~

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11 Indonesia Car Rental Market

WHAT ARE THE GROWTH PROSPECTS OF CAR RENTAL MARKET IN INDONESIA?

Low taxi penetrations: Urban population:


Indonesia is still characterized by a low taxi penetration Indonesia contains not only a large population
ratio at only 1.4 taxicabs per 1,000 people. As (over 250 million people) but also a population that
compared to other South East Asian countries such has become increasingly urbanized, giving rise to
as Malaysia and Singapore, these figures are much higher taxi services demand in the urban regions.
higher at 3.1 and 5.2, respectively. For example, Approximately, 140 million Indonesians lived in the
the Greater Jakarta area, which has the highest taxi country’s urban areas as of 2016. This implies a huge
penetration rate in the country, is not saturated yet growing customer base for the car rental companies.
and during certain times of the day it can be very Rising tourism:
difficult to get a taxi. Outside of Jakarta, the lack of
taxis poses an even greater challenge. Foreign visitor arrivals into Indonesia have grown
considerably over the past years and the government
Lack of public investment in transportation: targets to welcome 20 million foreign tourists by
Lack of investments in public transportation makes 2019 (from nearly 11.5 million in 2016). Indonesia
taxis an attractive alternative. There are few public exempted visa requirements for 169 countries during
transportation services, such as the Trans-Jakarta bus 2015 to boost inflow of tourists. The number of
rapid system in Jakarta. However, during rush hours international tourist arrivals is expected to grow at an
it can take a long time for passengers to find a bus impressive CAGR of 7.5% during the next five years.
and often these buses are packed with people. There Given Indonesia’s growth in tourism, the country has
are other cheaper public transportation systems in identified 88 major destinations, of which 16 will be
Indonesia but usually these are quite uncomfortable. given priority development in the near-term through
Increasing number of airports: the inception of the Indonesian National Tourism
Master Plan (RIPPARNAS).
In 2015, the Ministry of Transport released an
updated plan on infrastructure development in All these factors would result in positive growth of the
Indonesia, outlining locations of new airports. After market at a CAGR of ~% during the period 2016-
lacking government funding for years, in addition to 2021.
land-related disputes hindering the expansion and
Figure: Indonesia Car Rental Market Future Outlook on the
upgrading of airports, the government announced
Basis of Revenue in USD Million, 2017-2021
plans to finance the construction of 165 airports in
various cities across the archipelago. Furthermore,
103 existing airports will undergo renovation in
the years to come with 29 being outfitted to handle
international arrivals.
USD Million

2017 2018 2019 2020 2021

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12 Indonesia Car Rental Market

COMPANIES CITED IN THE REPORT


Competitive Landscape

Categories Particulars
• Blue Bird
• Express Taxi
• TRAC
• Tunas Rental
• MPM Rent
Companies Mentioned • Assa Rent
• Avis
• Europcar
• Uber
• Go-Jek
• Grab
• Small, Medium, Luxury Cars, Motorbike, Carpooling, Self-
Products Mentioned
driven

KEY FACTORS CONSIDERED IN THE REPORT

• Comprehensive analysis of the car rental market and its segments


• Industry is presented by organized and unorganized sector, by chauffer and non-chauffer
driven, by business and leisure clients, on-airport and off-airport, and demand from major
regions
• Listed major players and their positioning in the market
• Identified major industry developments in last few years and assess the future growth of the
industry

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13

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