COPY BONUS! 6 Persuasion Strategies By Joanna Wiebe Professional Copywriter, Messaging Strategist & Co-Founder of Page99Test.comIN THIS EBOOK 1. Reduce Subscription Cancellations by Using This One Word... 2.7 Proven Strategies for Organizing Your “Plans & Pricing” Page to Boost Conversion 3. Place Your Phone Number Prominently to Increase Trust 2B 4, Don't Mention Money Until the Visitor Needs Pricing Info. 27 5, Seed the Pot to Increase Sharing & Retention. 32 6. Use More Than Copy to Help Visitors Make a Decision .....nnene so 37 ABOUT THE AUTHOR Joanna Wiebe is a professional copywriter and messaging strategist specializing in persuasive writing that converts visitors. Since 2003, she has been writing, editing & proofreading online and offline copy and designing interactions for tech companies as well as startups. She also consults and teaches writing for professionals. She holds an MA in Communications & Technology with specialization in ecommerce ‘communication. The cofounder of Page99Test, Joanna lives with her hub-bub in Victoria, British Columbia. Twitter: @copyhackers Hacker News: bloggergir| __ Website: copyhackers.com_ Peer ey1. Reduce Subscription Cancellations by Using This One Word Let me tell you why people don’t quit smoking. It’s because of the word “quit” We're hard-wired as human beings not to stop doing something we've started. Once you're involved in a project, you're not supposed to quit it. After all, a common mantra in western society is “Quitters never win and winners never quit”. If you think cigarette companies don’t know about this aversion to the idea of quitting - well, 'm sure you know they do They know what to say to keep you around. That doesn’t mean you have to play their sleazy game; but you can, at least, benefit from the strategy they use. Think of how hard it is for most startup founders to ‘quit’ their jobs to go out on their own. It’s not just the fear of losing a steady income and benefits that keeps us in our jobs; it’s the fear of having to admit to ourselves and others that we've quit. Imagine how sick you'd feel if you had to ‘quit’ your startup. First you quit your day job to go out on your own. And then you quit your startup? Urgh. Suddenly Great Aunt Edna is talking to Grandma June about what a deadbeat you are. The word “quit” makes people feel gross. So does “give up”. Peer ey