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Venture for Fund Raising

Teaching the Joy of Giving

May 16, 2008


Mayan G. Quebral

www.venture-asia.org
We are all about…

Teaching the joy of giving

www.venture-asia.org
Venture for Fund Raising
VISION The only one
A community that of its kind in
celebrates the joy of Asia!
giving and ensures a
bountiful and MISSION
sustainable world To provide consulting, public
information, research, and
training assistance to individuals
and organizations so that they
can raise and give resources to
fulfill their missions

www.venture-asia.org
Venture Partners
Consulting Training
 ASEAN Foundation  Cordaid Partners
 Ayala Foundation  British Council
 CBN Asia  International Development
Research Centre sponsored
 Far East Broadcasting environmental research
Corporation groups and developmental
 Haribon Foundation research organizations
 Habitat for Humanity  The Nature Conservancy
 International Institute of Rural  Partners of the Ford
Reconstruction Foundation, Synergeia
 Miriam College  Pfizer & The Asia Foundation
 Victory Leadership Institute sponsored Patient Groups
 St. Paul University QC  Philippine National Red Cross
 The Asia Foundation  Voluntary Service Overseas

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Research Publications
The Fund Raiser’s Guide Investing in Ourselves: Giving &
to Fund Raising Fund Raising in Asia
Fund Raising in
the Philippines

2001 & 2003


Survey on Giving

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Survey on Giving 2001

Is there really a giving


public? Who are they?
To whom do they give
and how much?

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Survey on Giving 2003

How do you as a non-


profit effectively get
through to the Filipino
giver?

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In the Philippines...

Why Do Filipinos Give?


Rank Church Private Government
1 Genuine Motive Cause I Like Has Program
2 Has Program Good Reputation Genuine Motive
3 Cause I Like Informs Use Cause I Like
4 Good Reputation Has Program Good Reputation
5 Informs Use Genuine Motive Informs Use

* Based on survey commissioned by Venture for Fund Raising,


April 15 – May 21, 2003 in partnership with NFO Trends

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In the Philippines...

Who do they give to? (ever)


Total College Yuppies Yummi Mature
es
Church 89% 80% 89% 90% 96%

Private 45% 52% 56% 34% 42%

Government 14% 19% 20% 11% 9%

Not Give 5% 7% 3% 8% 1%

* Based on survey commissioned by Venture for Fund Raising,


April 15 – May 21, 2003 in partnership with NFO Trends

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In the Philippines...

Are we starting to lose them?


Total Ever Total
12mos
Church 89% 86%

Private 45% 36%

Gov’t 14% 6%
* Based on survey commissioned
by Venture for Fund Raising, April
Not Give 5% 7% 15 – May 21, 2003 in partnership
with NFO Trends

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In the Philippines...
Top Causes Supported
Ranking Total

94% Children
92% Education

92% Elderly & Disabled

91% Health & Nutrition

91% Youth

* Based on survey commissioned by Venture for Fund Raising,


April 15 – May 21, 2003 in partnership with NFO Trends

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Survey on Giving 2003:
A Closer Look at Giving in
Metro Manila

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Are Filipinos too poor to give?

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Ever Given

Total College Yup Yum Mature


Give 95% 93% 97% 92% 99%

Not 5% 7% 3% 8% 1%
Give

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Incidence of giving in the
past 12 months

Total College Yup Yum Mature

Give 93% 90% 96% 90% 97%

Not 7% 10% 4% 10% 3%


Give

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People give!
Well over 90% of them

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Who do they give to? (ever)

Total College Yup Yum Mature


Non-profit 35% 43% 38% 26% 34%
Church 83% 74% 83% 84% 88%
Government 13% 18% 15% 10% 9%

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Who they gave to in the
past 12 months?
Total College Yup Yum Mature

Non-profit 34% 40% 37% 26% 33%


Church 80% 70% 82% 81% 86%
Government 13% 18% 15% 10% 9%

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How often do Filipinos give?
NON- Total College Yup Yum Mature
PROFIT
Weekly 8% 10% 0% 11% 13%
Monthly 26% 29% 31% 21% 22%
Quarterly 13% 10% 13% 16% 16%
2x/year 6% 3% 6% 5% 9%

Annually 24% 29% 28% 16% 22%

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How often do Filipinos give?
CHURCH Total College Yup Yum Mature
Weekly 56% 61% 59% 53% 53%
Monthly 29% 30% 23% 31% 30%
Quarterly 4% 1% 6% 4% 4%
2x/year 2% 1% 3% 0% 2%
Annually 7% 3% 4% 8% 10%

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How often do Filipinos give?
GOV’T Total College Yup Yum Mature
Weekly 13% 30% 0% 0% 14%
Monthly 25% 60% 0% 14% 14%
Quarterly 8% 0% 0% 0% 29%
2x/year 6% 0% 33% 0% 0%
Annually 27% 10% 33% 57% 14%

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People give to the church more often,
weekly or monthly. They prefer giving
monthly or annually to non-profits and
to the government.

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How much do they give?
Each time Peso Value Index
College P384.20 100

Yuppies P664.70 173


Yummies P1,168.10 304
Mature P1,020.00 265

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The married and mature tend to
give more, more than double that
of the single people.

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2003 survey says…
How much do they give?
Non-profit Church Government

Peso Index Peso Index Peso Index


Value Value Value
Average P468.00 100 P141.30 100 P188.50 100
College P316.00 67 P38.20 27 P30.00 16
Yuppies P325.30 69 P147.40 104 P192.00 102
Yummies P707.20 151 P153.40 108 P307.50 163
Mature P567.80 121 P205.90 146 P246.30 131

* Based on survey commissioned by Venture for Fund Raising,


April 15 – May 21, 2003 in partnership with TNS Trends

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Non-profit sector receives the highest
amounts, more than triple of the
church or more than double than that
of the government.

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However, we must remember that
giving to the church is more
consistent and regular.

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For the non-profit organization a
good target to ask for is P150
monthly or P1,200 annually.

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Top causes
Ranking Total
94% Children
92% Education
92% Elderly & Disabled
91% Health & Nutrition
91% Youth

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Top Causes Supported
Cause College Yuppies Yummies Mature
Child Welfare 94% 92% 95% 95%
Elderly & Disabled 91% 91% 92% 93%
Health & Nutrition 91% 89% 92% 90%
Basic Education 89% 92% 96% 91%
Youth 88% 89% 93%
Women’s Welfare 84% 81% 87% 86%
Environment/Endanger 75% 74% 76% 73%
ed Species
Employment/Livelihood 75% 80% 82% 81%
/ Microfinance
Poverty Housing 72% 79% 81% 76%
Rural Development 68% 74% 77% 75%
Indigenous People 66% 72% 66% 65%

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How do they perceive me?

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Top 5 Attributes to Giving
1. Informs donors where funds are being used
2. Has a genuine motive to serve
3. Has interesting programs
4. Supports a religious cause; and
5. Has a good reputation and
Promotes a cause

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How Filipinos Perceive the…
Rank Non-profit Church Government

1 Has Program Has Program Has Program


2 Genuine Motive Genuine Motive Genuine Motive
3 Informs Use Has Religious Cause Informs Use

4 Good Reputation Informs Use Has Religious Cause


5 Help the Needy Good Reputation Cause I Believe In
Help Themselves

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What have we learned?

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2003 survey says…

Do Filipinos give? How often?


What Have We Learned?
People give! Well over 93% of them.
There seems to be a downward trend to
giving, I.e. giving in the past 12 months is
lower than ‘having ever given’
People give to the Church more often,
weekly or monthly. While they prefer
giving monthly or annually to private and
government.

www.venture-asia.org
2003 survey says…

Who gives to what? How much?


The married and mature tend to give more,
almost double that of the single people.
Private NGOs receives the highest amounts,
more than double of the Church or Government.
However, we must remember that giving to the
Church is more consistent and regular.
For private organizations a good target to
ask for is P150 monthly or P1,200
annually.

www.venture-asia.org
2003 survey says…

How do the different types give?


Of those who give without being asked,
most of them give to the Church, most
are carefree givers. If people give
because they are asked, around half of
them are cautious givers (even with the
Church).

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2003 survey says…
Levels of Involvement
MOST
MOST LEAST
LEAST
INVOLVED
INVOLVED INVOLVED
INVOLVED

18% 33% 29% 20%

InvolvedGiver
Involved Giver Prospect
Prospect Uncommitted
Uncommitted Wanting
Wanting
All aware of NGOs/private All aware of POs 4 in 5 aware of POs 1 in 5 aware of POs
organizations (PO’s) 1 in 3 gave to POs in 1 in 5 gave to POs in the None gave to POs in
Almost all gave to POs in the past 12 months past 12 months the past 12 months
the past 12 months Skewed to Cautious Skewed to Casual & Not prefer POs
Skewed to Connected & Givers
Carefree Givers
Cautious Givers Skewed to Yummies
3 in 4 prefer POs
All preferers for POs 1 in 5 preferrers for POs and Mature
Skewed to AB
Skewed to Yuppies Skewed to College More broad C
Affiliated with church Students
ABC+ organizations No affiliation with
Affiliated with church, Proportionate economic any organization
homeowners, alumni class
organizations
No dominant org
affiliation
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In the Philippines...
What Works? Total Market 100

Payroll deduction Solicitation by


House-to-house Coin cans/
relatives/ 90
solicitation collection boxes
friends
Buyingforproducts
an org
Walk-in donation
for a cause 80 Solicitation letter
Fund raising
Solicitation in
Responding to ads or 70 events Second collection
public places
appeals thru media at the church
60

Less frequently used & high success rate More frequently used & high success rate
50
0 10 20 30 40 50 60 70 80 90 100
Telephone/text pledges 40

30

Donation through the 20

internet
10

Less frequently used & low success rate More frequently used & low success rate
0
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21,
2003 in partnership with NFO Trends

www.venture-asia.org
The First Nationwide Survey
on Giving 2006!

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Possible Donors
Bilateral Agencies
Multilateral Agencies
Foundations
Corporations
Individuals

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Individual Donors
Why They Give
They SHARE your:
- Values
- Mission
- Goals
- Strategy
- Project
 They get a RETURN

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In the Philippines...

Who did we talk to?


 Number: 1,200 respondents
 Geographically: NCR, Balance Luzon,
Visayas, Mindanao
 Location: Urban, Rural
 Socio-economic Classes (SEC): ABC, D, E
 Gender: Male, Female
 Age & Work: College, Young Single, Young
Married, Mature Adults
* Based on a 2006 survey commissioned by Venture for Fund
Raising, in partnership with Social Weather Stations

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In the Philippines...
Where is the Giving Market for
NGOs?*
 Geographically: National Capital Region
 Urban or Rural: Urban
 Among Socio-economic Classes (SEC): Class E
 Among the 2 Sexes: Female
 According to Age & Work: Mature Adults
*Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on a 2006 survey commissioned by Venture for Fund
Raising, in partnership with Social Weather Stations

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In the Philippines...

Who Gives? (Geographical)


NCR B. Luzon Visayas Mindanao

Church 874.08 530.28 86.44 122.21

Non-profit 1,370.52 67.26 109.94 186.20

Government 60.05 131.09 34.09 111.76

Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on survey commissioned by Venture for Fund Raising,
2006 in partnership with Social Weather Stations

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In the Philippines...

Who Gives? (SEC)

ABC D E

Church 1,199.28 517.80 85.05

Non-profit
356.13 106.69 851.04

Government 71.08 104.87 69.67

Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on survey commissioned by Venture for Fund Raising,
2006 in partnership with Social Weather Stations

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In the Philippines...

Who Gives? (By Sex & Age)


Female Male Young Mature
Marrieds Adults
Church 131.27
472.56 310.22 122.61

Non-profit
228.00 126.20 74.73 285.22

Government 53.73 137.34 92.90 126.58

Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on survey commissioned by Venture for Fund Raising,
2006 in partnership with Social Weather Stations

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In the National Capital Region...
Top Important Causes
Cause Top of Mind:
(NGO, Church, Gov)
Housing for the Poor Couples for Christ; Gawad Kalinga

Health and Nutrition DOH; Knights of Columbus


Education DSWD

Caring for Elderly / Disabled Home for the Aged; DSWD

Rehab of Drug Dependent DSWD


Youth
Reproductive Health Public health center; TRUST
Based on a 2006 survey
Family Program commissioned by
Venture for Fund Raising
Orphans / Street Children DSWD; Bantay Bata 163
in partnership with
Needs of Abused Women GABRIELA; DSWD Social Weather Stations
Cleaning the Environment DENR

Youth / Juvenile Delinquent DSWD

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In the Philippines...
Successful Strategies*
Percentage Fund Raising Strategies
81% Solicit to a Friend/Relative
78% Second Collection at Church
75% Walk-in Donation
68% Payroll Deduction
65% Solicitation Letter
65% Fund Raising Events Based on a 2006 survey
commissioned by
64% Coin Collection Venture for Fund Raising
in partnership with
64% Buying Products for a Cause Social Weather Stations
63% House-to-House Solicitation
62% Solicitation in Public Places

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Fund Raising Works!

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Fund Raising Vehicles
Special Events
Direct Mail
Face-to-Face Solicitation
Capital Campaign
Planned Giving
Other Effective Acquisition Strategies
⌧Direct Response Marketing
⌧Cause-Related Marketing
⌧Employee giving
⌧Email/Internet Fund Raising
⌧Affinity Cards
⌧Coin Collection
Earned Income
Grants
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Key Principles
 Fund raising is friend raising.
 People don’t give money to causes, they give money to
people with causes.
 An appropriate mix of funding sources helps to achieve
financial sustainability.
 There are no quick fixes in raising funds.
 Organizations need money to raise money.
 Corporations support NGOs that complement their
mission and target their market.

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Upcoming Trainings
 The Basic Course on Fund Raising #48
 May 27-29, 2008

 The Art of Asking: Face-to-Face with Major Donors


May 30, 2008

 The Basic Course on Fund Raising #49


December 2-4, 2008

 The Earned Income Fund Raising Workshop


December 5, 2008

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JOIN US!

The 3rd Fund Raising Congress 2008


Home of the Kyra Awards

It’s all about Fund Raising!


The Convention, The Exhibit and The Kyra Awards

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Venture for Fund Raising

Teaching the joy of giving

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