Teaching The Joy of Giving

Venture for Fund Raising
Teaching the Joy of Giving
May 16, 2008

Mayan G. Quebral
www.venture-asia.org
We are all about…
Teaching the joy of giving
VISION The only one
A community that of its kind in
celebrates the joy of Asia!
giving and ensures a
bountiful and MISSION
sustainable world To provide consulting, public
information, research, and
training assistance to individuals
and organizations so that they
can raise and give resources to
fulfill their missions
Venture Partners
Consulting Training
ASEAN Foundation Cordaid Partners
Ayala Foundation British Council
CBN Asia International Development
Research Centre sponsored
Far East Broadcasting environmental research
Corporation groups and developmental
Haribon Foundation research organizations
Habitat for Humanity The Nature Conservancy
International Institute of Rural Partners of the Ford
Reconstruction Foundation, Synergeia
Miriam College Pfizer & The Asia Foundation
Victory Leadership Institute sponsored Patient Groups
St. Paul University QC Philippine National Red Cross
The Asia Foundation Voluntary Service Overseas
Research Publications
The Fund Raiser’s Guide Investing in Ourselves: Giving &
to Fund Raising Fund Raising in Asia
Fund Raising in
the Philippines
2001 & 2003

Survey on Giving
Survey on Giving 2001
Is there really a giving

public? Who are they?
To whom do they give
and how much?
Survey on Giving 2003
How do you as a non-

profit effectively get
through to the Filipino
giver?
In the Philippines...
Why Do Filipinos Give?

Rank Church Private Government
1 Genuine Motive Cause I Like Has Program
2 Has Program Good Reputation Genuine Motive
3 Cause I Like Informs Use Cause I Like
4 Good Reputation Has Program Good Reputation
5 Informs Use Genuine Motive Informs Use
* Based on survey commissioned by Venture for Fund Raising,

April 15 – May 21, 2003 in partnership with NFO Trends
Who do they give to? (ever)

Total College Yuppies Yummi Mature
es
Church 89% 80% 89% 90% 96%
Private 45% 52% 56% 34% 42%
Government 14% 19% 20% 11% 9%
Not Give 5% 7% 3% 8% 1%

Are we starting to lose them?

Total Ever Total
12mos
Church 89% 86%
Private 45% 36%
Gov’t 14% 6%
* Based on survey commissioned
by Venture for Fund Raising, April
Not Give 5% 7% 15 – May 21, 2003 in partnership
with NFO Trends
Top Causes Supported
Ranking Total
94% Children
92% Education
92% Elderly & Disabled
91% Health & Nutrition
91% Youth

Survey on Giving 2003:
A Closer Look at Giving in
Metro Manila
Are Filipinos too poor to give?
Ever Given
Total College Yup Yum Mature

Give 95% 93% 97% 92% 99%
Not 5% 7% 3% 8% 1%
Give
Incidence of giving in the
past 12 months
Give 93% 90% 96% 90% 97%
Not 7% 10% 4% 10% 3%

Give
People give!
Well over 90% of them
Who do they give to? (ever)

Non-profit 35% 43% 38% 26% 34%
Church 83% 74% 83% 84% 88%
Government 13% 18% 15% 10% 9%
Who they gave to in the
past 12 months?
Non-profit 34% 40% 37% 26% 33%

Church 80% 70% 82% 81% 86%
Government 13% 18% 15% 10% 9%
How often do Filipinos give?
NON- Total College Yup Yum Mature
PROFIT
Weekly 8% 10% 0% 11% 13%
Monthly 26% 29% 31% 21% 22%
Quarterly 13% 10% 13% 16% 16%
2x/year 6% 3% 6% 5% 9%
Annually 24% 29% 28% 16% 22%
CHURCH Total College Yup Yum Mature
Weekly 56% 61% 59% 53% 53%
Monthly 29% 30% 23% 31% 30%
Quarterly 4% 1% 6% 4% 4%
2x/year 2% 1% 3% 0% 2%
Annually 7% 3% 4% 8% 10%
GOV’T Total College Yup Yum Mature
Weekly 13% 30% 0% 0% 14%
Monthly 25% 60% 0% 14% 14%
Quarterly 8% 0% 0% 0% 29%
2x/year 6% 0% 33% 0% 0%
Annually 27% 10% 33% 57% 14%
People give to the church more often,
weekly or monthly. They prefer giving
monthly or annually to non-profits and
to the government.
How much do they give?
Each time Peso Value Index
College P384.20 100
Yuppies P664.70 173

Yummies P1,168.10 304
Mature P1,020.00 265
The married and mature tend to
give more, more than double that
of the single people.
2003 survey says…
How much do they give?
Non-profit Church Government
Peso Index Peso Index Peso Index

Value Value Value
Average P468.00 100 P141.30 100 P188.50 100
College P316.00 67 P38.20 27 P30.00 16
Yuppies P325.30 69 P147.40 104 P192.00 102
Yummies P707.20 151 P153.40 108 P307.50 163
Mature P567.80 121 P205.90 146 P246.30 131

April 15 – May 21, 2003 in partnership with TNS Trends
Non-profit sector receives the highest
amounts, more than triple of the
church or more than double than that
of the government.
However, we must remember that
giving to the church is more
consistent and regular.
For the non-profit organization a
good target to ask for is P150
monthly or P1,200 annually.
Top causes
Ranking Total
94% Children
92% Education
92% Elderly & Disabled
91% Health & Nutrition
91% Youth
Top Causes Supported
Cause College Yuppies Yummies Mature
Child Welfare 94% 92% 95% 95%
Elderly & Disabled 91% 91% 92% 93%
Health & Nutrition 91% 89% 92% 90%
Basic Education 89% 92% 96% 91%
Youth 88% 89% 93%
Women’s Welfare 84% 81% 87% 86%
Environment/Endanger 75% 74% 76% 73%
ed Species
Employment/Livelihood 75% 80% 82% 81%
/ Microfinance
Poverty Housing 72% 79% 81% 76%
Rural Development 68% 74% 77% 75%
Indigenous People 66% 72% 66% 65%
How do they perceive me?
Top 5 Attributes to Giving
1. Informs donors where funds are being used
2. Has a genuine motive to serve
3. Has interesting programs
4. Supports a religious cause; and
5. Has a good reputation and
Promotes a cause
How Filipinos Perceive the…
Rank Non-profit Church Government
1 Has Program Has Program Has Program

2 Genuine Motive Genuine Motive Genuine Motive
3 Informs Use Has Religious Cause Informs Use
4 Good Reputation Informs Use Has Religious Cause

5 Help the Needy Good Reputation Cause I Believe In
Help Themselves
What have we learned?
2003 survey says…
Do Filipinos give? How often?

What Have We Learned?
People give! Well over 93% of them.
There seems to be a downward trend to
giving, I.e. giving in the past 12 months is
lower than ‘having ever given’
People give to the Church more often,
weekly or monthly. While they prefer
giving monthly or annually to private and
government.
2003 survey says…
Who gives to what? How much?

The married and mature tend to give more,
almost double that of the single people.
Private NGOs receives the highest amounts,
more than double of the Church or Government.
However, we must remember that giving to the
Church is more consistent and regular.
For private organizations a good target to
ask for is P150 monthly or P1,200
annually.
2003 survey says…
How do the different types give?

Of those who give without being asked,
most of them give to the Church, most
are carefree givers. If people give
because they are asked, around half of
them are cautious givers (even with the
Church).
2003 survey says…
Levels of Involvement
MOST
MOST LEAST
LEAST
INVOLVED
INVOLVED INVOLVED
INVOLVED
18% 33% 29% 20%
InvolvedGiver
Involved Giver Prospect
Prospect Uncommitted
Uncommitted Wanting
Wanting
All aware of NGOs/private All aware of POs 4 in 5 aware of POs 1 in 5 aware of POs
organizations (PO’s) 1 in 3 gave to POs in 1 in 5 gave to POs in the None gave to POs in
Almost all gave to POs in the past 12 months past 12 months the past 12 months
the past 12 months Skewed to Cautious Skewed to Casual & Not prefer POs
Skewed to Connected & Givers
Carefree Givers
Cautious Givers Skewed to Yummies
3 in 4 prefer POs
All preferers for POs 1 in 5 preferrers for POs and Mature
Skewed to AB
Skewed to Yuppies Skewed to College More broad C
Affiliated with church Students
ABC+ organizations No affiliation with
Affiliated with church, Proportionate economic any organization
homeowners, alumni class
organizations
No dominant org
affiliation
What Works? Total Market 100
Payroll deduction Solicitation by

House-to-house Coin cans/
relatives/ 90
solicitation collection boxes
friends
Buyingforproducts
an org
Walk-in donation
for a cause 80 Solicitation letter
Fund raising
Solicitation in
Responding to ads or 70 events Second collection
public places
appeals thru media at the church
60
Less frequently used & high success rate More frequently used & high success rate
50
0 10 20 30 40 50 60 70 80 90 100
Telephone/text pledges 40
30
Donation through the 20
internet
10
Less frequently used & low success rate More frequently used & low success rate
0
* Based on survey commissioned by Venture for Fund Raising, April 15 – May 21,
2003 in partnership with NFO Trends
The First Nationwide Survey
on Giving 2006!
Possible Donors
Bilateral Agencies
Multilateral Agencies
Foundations
Corporations
Individuals
Individual Donors
Why They Give
They SHARE your:
- Values
- Mission
- Goals
- Strategy
- Project
They get a RETURN
Who did we talk to?

Number: 1,200 respondents
Geographically: NCR, Balance Luzon,
Visayas, Mindanao
Location: Urban, Rural
Socio-economic Classes (SEC): ABC, D, E
Gender: Male, Female
Age & Work: College, Young Single, Young
Married, Mature Adults
* Based on a 2006 survey commissioned by Venture for Fund
Raising, in partnership with Social Weather Stations
Where is the Giving Market for
NGOs?*
Geographically: National Capital Region
Urban or Rural: Urban
Among Socio-economic Classes (SEC): Class E
Among the 2 Sexes: Female
According to Age & Work: Mature Adults
*Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
* Based on a 2006 survey commissioned by Venture for Fund
Raising, in partnership with Social Weather Stations
Who Gives? (Geographical)

NCR B. Luzon Visayas Mindanao
Church 874.08 530.28 86.44 122.21
Non-profit 1,370.52 67.26 109.94 186.20
Government 60.05 131.09 34.09 111.76
Median Freq of Annual Giving x Ave Amount Given per Giving Occasion
2006 in partnership with Social Weather Stations
Who Gives? (SEC)
ABC D E
Church 1,199.28 517.80 85.05
Non-profit
356.13 106.69 851.04
Government 71.08 104.87 69.67
Who Gives? (By Sex & Age)

Female Male Young Mature
Marrieds Adults
Church 131.27
472.56 310.22 122.61
Non-profit
228.00 126.20 74.73 285.22
Government 53.73 137.34 92.90 126.58
In the National Capital Region...
Top Important Causes
Cause Top of Mind:
(NGO, Church, Gov)
Housing for the Poor Couples for Christ; Gawad Kalinga
Health and Nutrition DOH; Knights of Columbus

Education DSWD
Caring for Elderly / Disabled Home for the Aged; DSWD
Rehab of Drug Dependent DSWD

Youth
Reproductive Health Public health center; TRUST
Based on a 2006 survey
Family Program commissioned by
Orphans / Street Children DSWD; Bantay Bata 163
in partnership with
Needs of Abused Women GABRIELA; DSWD Social Weather Stations
Cleaning the Environment DENR
Youth / Juvenile Delinquent DSWD
Successful Strategies*
Percentage Fund Raising Strategies
81% Solicit to a Friend/Relative
78% Second Collection at Church
75% Walk-in Donation
68% Payroll Deduction
65% Solicitation Letter
65% Fund Raising Events Based on a 2006 survey
commissioned by
64% Coin Collection Venture for Fund Raising
in partnership with
64% Buying Products for a Cause Social Weather Stations
63% House-to-House Solicitation
62% Solicitation in Public Places
Fund Raising Works!
Fund Raising Vehicles
Special Events
Direct Mail
Face-to-Face Solicitation
Capital Campaign
Planned Giving
Other Effective Acquisition Strategies
⌧Direct Response Marketing
⌧Cause-Related Marketing
⌧Employee giving
⌧Email/Internet Fund Raising
⌧Affinity Cards
⌧Coin Collection
Earned Income
Grants
Key Principles
Fund raising is friend raising.
People don’t give money to causes, they give money to
people with causes.
An appropriate mix of funding sources helps to achieve
financial sustainability.
There are no quick fixes in raising funds.
Organizations need money to raise money.
Corporations support NGOs that complement their
mission and target their market.
Upcoming Trainings
The Basic Course on Fund Raising #48
May 27-29, 2008
The Art of Asking: Face-to-Face with Major Donors

May 30, 2008
The Basic Course on Fund Raising #49

December 2-4, 2008
The Earned Income Fund Raising Workshop

December 5, 2008
JOIN US!
The 3rd Fund Raising Congress 2008

Home of the Kyra Awards
It’s all about Fund Raising!

The Convention, The Exhibit and The Kyra Awards
Teaching the joy of giving

Teaching The Joy of Giving

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Venture for Fund Raising

Teaching the Joy of Giving

May 16, 2008

Teaching the joy of giving

2001 & 2003

Is there really a giving

How do you as a non-

Why Do Filipinos Give?

* Based on survey commissioned by Venture for Fund Raising,

Who do they give to? (ever)

Private 45% 52% 56% 34% 42%

Government 14% 19% 20% 11% 9%

* Based on survey commissioned by Venture for Fund Raising,

Are we starting to lose them?

Private 45% 36%

92% Elderly & Disabled

91% Health & Nutrition

* Based on survey commissioned by Venture for Fund Raising,

Total College Yup Yum Mature

Total College Yup Yum Mature

Give 93% 90% 96% 90% 97%

Not 7% 10% 4% 10% 3%

Total College Yup Yum Mature

Non-profit 34% 40% 37% 26% 33%

Annually 24% 29% 28% 16% 22%

Yuppies P664.70 173

Peso Index Peso Index Peso Index

* Based on survey commissioned by Venture for Fund Raising,

1 Has Program Has Program Has Program

4 Good Reputation Informs Use Has Religious Cause

Do Filipinos give? How often?

Who gives to what? How much?

How do the different types give?

18% 33% 29% 20%

Payroll deduction Solicitation by

Donation through the 20

Who did we talk to?

Who Gives? (Geographical)

Church 874.08 530.28 86.44 122.21

Non-profit 1,370.52 67.26 109.94 186.20

Government 60.05 131.09 34.09 111.76

Who Gives? (SEC)

Church 1,199.28 517.80 85.05

Government 71.08 104.87 69.67

Who Gives? (By Sex & Age)

Government 53.73 137.34 92.90 126.58

Health and Nutrition DOH; Knights of Columbus

Caring for Elderly / Disabled Home for the Aged; DSWD

Rehab of Drug Dependent DSWD

Youth / Juvenile Delinquent DSWD

The Art of Asking: Face-to-Face with Major Donors

The Basic Course on Fund Raising #49

The Earned Income Fund Raising Workshop

The 3rd Fund Raising Congress 2008

It’s all about Fund Raising!

Teaching the joy of giving

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