=| | ( q GROWTH HACKING An introduction to digitally growing ee the customer base and revenue streams of your startup Textbook forthe Startup Program Bachelor Entrepreneurship Rettorlam Univesity of Apes Science EAAIDI snare tis 200%It all begins and ends with your customers. To make your startup a success, you eRe eka seen hea DE ee Ned ep ene nae Cee Mae ie age a eran Re nc au eee ee ee caer Ce ris Rue ea ae hae ee ee ocean of very different tempting propositions that get their job done. eg ne ae RR ‘you find that one perfect fit that will help you grow your startup. REF sire is 200%Why this eBook [At Rotterdam University we aim to equip our students withthe latest knowledge and skis in order to facilitate them becoming ‘successful entrepreneurs. In the world of starting up a business a revolution is taking piace. Therefore we dedicate an entire year of our bachelor program Entrepreneurship to this ‘phenomenon called “Startup”. nti recently starting up your business was considered to be ‘executing a small versions of large companies. However, while large companies execute business models in which customers, their problems, and necessary product features are all “knowns”, startups operate in “search mode", seeking a repeatable, scalable and profitable business model. This search requires dramatically different rules, roadmaps, skill sets, and to0's in order to optimize chances of success. Growth hacking is one of those new tools. Students who understand the art of growth hacking will have a competitive advantage that is hard to overstate. That is why we are providing our students with a robust framework for thinking about growth hacking. Giving them a simple but effective language through wiich they can understand and evaluate their growth hacking activities, What to expect Building a repeatable, scalable and profitable business mode! {the task our students face is hard work. Managing their sales funnel for growth is even harder as markets and consumers are ‘changing on a daily basis. To survive n such surroundings ‘constantly improving on your strategy, tactics and tools, through rapid experimentation becomes a necessity. In this ebook, we want our students to learn how to digitally reach, conver, retain and grow customers, The book is very hands-on. So the main bulk oftheir time, students will be ‘working on hacks and not reading about them. ‘We'll explore the basics of growth hacking and introduce our ‘students to some tactics that are easy to implement, requiring ro knowledge of programming, These hack will have them work ‘on quick wins and help them find ther bearings in this new field, of expertise,