CHAPTER 1

INTRODUCTION
1.1 Introduction
The presence and intensity of media influences television, radio, music, computers, films,
videos, and the Internet are increasingly recognized as an important part of the social ecology
of children and youth, and these influences have become more visible and volatile in recent
decades. The perception of young people concerning Bollywood & Hollywood movies is of
great importance in the overall development planning of the nation. This is because of the
long-standing impressions that the movies, willy-nilly, have impacts on the minds of the
audience. The nature of these impacts and how far they influence the thought patterns and
actions of young people as well as the choices they make are of interest to governments and
institutions which are stakeholders in the common good of society. A child born in the 1930s
might have spent as much as several hours a week listening to the radio; reading comic
books, newspapers, or magazines; or watching a film at a local theatre. Since television was
first introduced in the 1950s, the number of hours young people spend interacting in some
way with media, as well as the range and capabilities of the many devices and activities that
could be considered media experiences, have increased to an extent far beyond the imagining
of today’s grandparents when they were young. Children today use electronic media from
two to five hours daily.
1.2 Background of the Study
Movies nowadays leave a great impact on the minds of people. The effect of cinema
on youth can be easily observed. Not only can its effect be seen on the elders of rural and
urban areas but on the children as well. It cannot be said that all the films are corrupting
youth. There are films like “BAGHBAN” which was a family film and made us learn a lot
.The current films are more of action, thriller, romance, robbery etc. The youth tries to imitate
each and everything which is in the films and this reflects in their dressing style, their driving,
their way of talking etc. The people start imagining themselves in the story lines of those
films. Girls and boys, especially in the age of 15-21, are the easiest preys. The dialogues, the
dressing style of the actor become the latest trend for the youngsters. They try to imitate what
all goes in films and without understanding that some part of it might leave a negative
impression on them. Knowingly or unknowingly the films molds the youth of today in one
way or the other and effect of cinema on youth can be seen widely. Even the youngsters in

1
rural areas are so much affected by the movies, that they place the heroes of the film in a very
integrated part of their minds. They try to change their lifestyle according to the films,
starting from hairstyle, clothes, and dialogues and so on.
In the films today when the daily crimes, murders, robberies are shown some people
take it in a wrong way and they purposely learn how to commit such crimes. They learn the
tricks and tactics used for crimes in the films. In many films, stunts are being performed, the
teenagers try to copy such stunts on their bikes and cars which many a times lead to severe
accidents. Also now abuses are so common in almost all the films that even a kid of 10 years
is able to speak such abusive language knowingly or unknowingly. Harassment and rapes
have increased because of the free and western culture shown in films today. On the other
hand, there are films like “Rang De Basanti“, which is a wonderful film and films like
“NAYAK“, are ideal lessons for the politicians of this country. But this remains restricted
only in the films whereas in the real life, corruption is increasing day by day. There are
family films which give such good morals to the youth but the people just watch them, get
influenced for some time and forget the moral as soon as the film gets over.

Fig. How it effects

2
1.3 Objectives of the Study
The main objectives of this research:
1. To study the relation between watching movies and human behavior.
2. To study the impact of movies on college students.
3. To analyze which factors of movies influence the youth.
4. To suggest some changes in movies to movie maker (director, producer, script writer) if
any.

1.4 Significance of the Study:

This work will help filmmakers know the extent of the influence of their movies on
young people. It would also highlight the areas where improvement is needed and identify if
the themes and plot lines usually portrayed in movies are proper for positive socio-cultural
development of young viewers. Above all, the study will show the extent of the effects of
movies on an age bracket that is impressionable and that is still forming attitudes and
perceptions about life. The study will also help the Indian film industry. It is hoped that the
findings of the study will be readily available to students and lecturers for consumption and
further debates. For young people, who are largely impressionable, it will create awareness
strategies to understand how vulnerable they are, when uncritical viewing becomes a habit.
1.5 Scope and Limitation of the Study:
This research was conducted among the Indian society but the population under study
is the youth in general.
1. The respondents were limited and cannot be treated as a whole population.
2. The respondents may be partial.
3. Time was the major constraint.
4. The accuracy of indications given by the respondents may not be considered
adequate.
Scope of the study:
Study was restricted to Indian youth the sample population is north Maharashtra
university students.

3
 CHAPTER 2

LITERATUREREVIEW

Literature review is considered to be the essential component of the research work. As

it allows the researcher to get the earlier relevant researches about his research study from
internet and other relevant sources. The following chapter presents a review of the results of
relevant studies that areconducted in different countries by various researchers. Schwartz
(2004) stated that media can play its significant role in providing information about fashion,
design beauty and bodysatisfaction. It may also influential and beneficial for adult that
provide positive images fordevelopment of their social system so that they may emerge and
develop their sense of identityand about their fashion ingredients.
Researchers have empirically proved that most films appeal to the emotions of its
viewers and ultimately affect their worldview. Because of the developing emotions of
adolescents, films can have a huge effect on their lives. In a study of the retention rate of film
details between different age groups, Rosen (1971) found out that both children and adults
remember best, materials that have high emotional appeal that they easily understand and is
concerned with the movie plot. The materials that youths will emotionally relate with differ
from that of adults and children.
Youths are most likely to become emotionally interested in the situations that concern
their changing views of the world and growing status in the society. These issues include
identity formation, college life, moving away from home, driving and cutting out parental
control. Bello (2011)this is not to say that films are completely negative. Huesman and Morse
(1998) noted that films are media of choice for many adolescents. It shows them some
interaction and experiences which they may have encountered or will encounter latter in their
development. Olaleye (2007) also added that while wrong films give youth’s wrong ideas,
watching films does benefit youth’s cognitive developmentResearch has shown that human
beings begin imitating other humans at a very early age, and the observation of the behaviors
of others is the likely source of many of young child social skills Bandura, (1977)Media
effects studies have examined the negative effects that result from the vicarious capacity,
such as the learning of aggressive behavior through viewing film violence. When carried to
its worst extreme, the modeling of such behavior has linked to violence and brutal “copycat”
Olaleye (2007)

4
 According to Meltzoff and Moore (1977), heavy exposure to television is believed to
be one of the causes of aggressive behavior, crime, and violence in the societyTaylor, (2004)
defined culture as “that complex whole which includes knowledge, belief, art, morals, and
law and any their capabilities and habit acquired by man as a member of that society. This
means that culture is learnt, acquired, experienced, and transferred from one place to another
through various ways. One of the, most influential means is the mass media and this is where
films play important roles in the transitions of culture.
Mittal, N. (2013)The study was based on Indian movies specifically Bollywood
movies promoting foreign destinations such as Europe, New Zealand, Scotland, Spain,
London and USA. The research paper also talked about the increase in outbound tourism
among Indians. With the showcase of foreign destinations in Bollywood movies, there have
been a higher number of tourist arrivals to these countries. Bollywood movies influence
viewers to a great extent. The research also specially refer to the movie ‘Zindagi Na
MilegiDobara ’ where the European country, Spain has been beautifully featured and the
huge success of this movie led to more number of Indians travelling to Spain to visit the
destinations showcased in the movie. The findings of the research also indicate that more
number of Indians prefertravelling to foreign destinations than domestic destinations and this
trend has increased over the past few years. The research article depicts the importance of
film tourism and the role played by Bollywood movies in attracting tourists to undertake
travel abroad.
Wiley, J.(2010)The study was based on identifying the impact of movies on
perception of viewers from different countries. For this experiment, the movie chosen was
Motorcycle Diaries in which South America was featured. The respondents were made to
watch the movie and a study was conducted on their perception after watching the movie.
The respondents were from different countries and they showed a strongdesire to travel to
South America after watching the movie. An analysis was also done to find out the factors
that attracted the viewers towards the place. The findings from the study indicated that the
Governments in South America were not putting enough efforts to promote their destinations,
when compared to other places such as New Zealand, through the movie The Lord of the
Rings and Australia through the movie Australia. A major limitation of this study was that the
focus was on only one place and one movie.
Josiam, M., B., & Spears, D. (2014)The study was based on finding out the popularity
of European destinations through their showcasing in Bollywood movies. The findings of the
study indicated that there has been a strong influence by Bollywood movies in choosing
5
Europe as a preferred holiday destination. A survey was carried out among 670 respondents
as a part of data collection. The top movies representing European destinations were
identified. After watching the Bollywood moviesthe most sought after destinations were
identified through the survey. It was also acknowledged that the tourist arrivals to certain
destinations increased after these destinations were showcased in the movies.
Rewtrakunphaiboon, W. (2011)The study was based on the concept of film-induced
tourism which the author describes as a part of cultural tourism. This paper revolved around
the benefits of film tourism and how a new place could be promoted effectively through
films. Some popular movies such as TheLord of the Rings Trilogy, Captain Corelli‘s
Mandolin on the Island of Cephalonia in Greece and NottingHill had great impact on the
destinations where they were shot. There was also a major role played by the Korean Dramas
which depicted a number of destinations that attracted viewers. The findings of the study
highlighted that film tourism marketing strategies have been successfully employed by
leading film destinations such as United Kingdom, United States, New Zealand and Korea.
An important aspect this research indicates is that thesuccess of the locations is directly
depended on the success of the movies. The findings of the study depicted that films have a
huge impact on tourist decision making.
Blaha, D. (2012)The study was conducted to find out the general awareness of film
induced tourism among students and to also study the influence of movies on students in
choosing a holiday destination. The focus was on two movies – Harry Potter and Twilight.
Comparisons were made with respect to travel activities at each of the places where these
movies were shot. Data was collected through online surveys targeting respondents in the age
group of 17 to 20.
O’Connor, N., Flanagan, S., & Gilbert, D. (2010)The study was based on the
relationship between films and destination image that can be effectively used to market
tourist destinations. The place chosen for this study was Yorkshire (UK). The findings
revolved around the positive and negative impacts of film induced tourism in UK. For the
purpose of data collection a tourist survey was conducted and the quantitative data that was
collected was analyzed. The study also involved strategic conversations with stakeholders
behind the development of Yorkshire.
Strauss, A. (2003) The study was based on the economic benefits that a community
stands to gain from film tourism. The study embarked on finding out the effects of tourism on
communities that were featured in films and also the impact of films on tourism in those
regions. For the purpose of this research, 13 North American communities were surveyed.
6
This data collected indicated that when the communities were showcased in films it attracted
more number of tourist arrivals. It was observed that the tourism revenue also increased as a
result. A model was developed analyzing the data which could further be developed and used
to market the destination through movies.

Hudson, S., & Ritchie, B. (2006)The study revolved around the marketing factors that
can be utilized in attracting tourists to a particular destination, portrayed in the movies. It
focused on the marketing activities that have a huge impact on tourist inflow. It also
identified the critical factors behind this fast growing phenomenon. An analysis was drawn
out by reviewing the marketing activities before the release of a film and after its release. A
four factor model was initiated with respect to this study and results were drawn out through
the model. Results indicated that DMOs should be more proactive and supportive to
filmmakers. It shows that very few DMOs realize the greater impact film tourism has in
generating more number of tourists. This article also highlighted the importance of measuring
the results of promotional activitiesof films.

From ‘Physical appearance’ to ‘Look’s’– A negative mediated message to youth:

Physical appearance occupies higher priority among teens and young people,
who use it as a tool for selfidentity. ResearchSmith, McIntosh and Bazzini (1999)
investigated the “beauty is goodness” stereotype in five decades of top-grossing U.S.
films and found that attractive characters were portrayed more favorably than
unattractive characters on multiple dimensions. The authors also found that
participants watching a biased film (level of beauty and gender stereotyping)
subsequently showed greater favoritism toward an attractive graduate school
candidate than participants watching a less biased film (Smith, McIntosh and Bazzini,
1999). rs have found that physical appearance correlates positively with youth‟s self-
esteem (Abell& Richards).

Role of Hollywood in promoting ‘Smoking’ and ‘Alcoholism’ among youth:

Findings from a number of studies indicate that smoking is highly
prevalent in Hollywood films featuring popular lead roles. The top ten money-making
Hollywood films for 1985 to 1995 were viewed to identify the prevalence of alcohol
and tobacco use overall and by lead characters and the associated hazards are not

7
reflected in the behaviors of film characters who potential role models for youth are
facing the decision to smoke or drink (Everett et al., 1998). The top ten money-
making Hollywood films for 1985 to 1995 were viewed to identify the prevalence of
alcohol and tobacco use overall and by lead characters and the associated hazards are
not reflected in the behaviors of film characters who potential role models for youth
are facing the decision to smoke or drink (Everett et al., 1998).

8
 CHAPTER 3

RESEARCH METHODOLOGY
The methodology may include publication research, interviews, surveys, and other
research techniques and could include both present and historical information.

Type of Research
The research type used for this report is Quantitative Research methodology.
 QUANTITATIVE RESEARCH-:
Quantitative research is the systematic empirical investigation of observable phenomena via
statistical, mathematic or computational techniques.
The objective of competitive research is to develop and employ mathematical models,
theories.
1.) Primary Sources:-
There are various methods of collecting the primary data i.e. Interview Method,
Questionnaire Method, observation Method etc. In this case it is the study of a social
issue, so interview method and questionnaire method are used for collecting the necessary
information and data.

For this purpose, .Copies of the questionnaire were distributed by the researcher with
the aid of two research assistants who were guided to understand the procedures for the
distribution and collection. The respondents were given some time to make their
responses after which the returned copies of the questionnaire were assembled for
analysis. Further data were also collected through an interview of 5 students drawn across
the selected people.

2) Secondary Sources:-
This study is based on facts and figures for which secondary sources are also used for
collecting the data and information for this project. The secondary sources of data
consists of-
 Published Annual Reports of surveys on impact of movies on students
 Social media

9
Area of study
This study was carried out among the regular college students, family, neighbor,
friends and other people in the Jalgaon city.

Sample size
The sample size of the report is 100.
Respondent
82 respondents.
Sampling Method
Simple Random Sampling method is used in this survey report.
Simple Random Sampling -: A subset of a statistical population in which each member of the
subset has an equal probability of being chosen. A simple random sample is meant to be an
unbiased representation of a group.
Data Analysis and Interpretation Tools & Techniques
I have used structured Questionnaire Method. Some of the Software used for making
this project is Ms Word &Ms Excel. The data collected is shown in Pie chart
Pie Chart -: A Pie chart is a circular chart divided into sectors; each sector shows the relative
size of each value.

10
 CHAPTER 4

DATA ANALYSIS & INTERPRETATION

Q. 1 Did you watch movies?
Table: Distribution of Peoples’ who Watch/Do not watches the Movies.

Did you watch movies?

Sometimes
24.40%

Always Yes
26.83% 36.58%

No
12.19%

Frequency Percent
Vaild Yes 30 36.58
No 10 12.19
Always 22 26.83
Sometimes 20 24.40
Total 82 100.0

Interpretation:
Above shows that of the 82 respondents, representing 72(87.80%) of the respondents watch
Movies and only 10 (12.19%) do not watch movies.

11
Q. 2what kind of movies do you like to watch?
Table: Peoples like to watch

what kind of movies do you like to watch?

Both
20.73%
Bollywood
51.22%

Hollywood
28.05%

Frequency Percent
Valid Bollywood 42 51.22
Hollywood 23 28.05
Both 17 20.73
Total 82 100

Interpretation:
On the frequency of watching Movies, 42 (51.22%) watch it “Bollywood” and “Hollywood”
23 (28.05%) watches movies “Both” 17 (20.73%) watches . This shows that greater
percentage of the Peoples Bollywood watch movies.

12
Q. 3 What kind of movies do you enjoy most?
Table: Peoples most enjoy

What kind of movies do you enjoy most?

Other
10.98% Comedy
24.39%
Horror
18.29%

Love Story
46.34%

Frequency Percent
Valid Comedy
20 24.39
Love Story
38 46.34

Horror
15 18.29
Other
09 10.98

Total 82 100.00

Interpretation:
On the frequency of watching Movies, 20 (24.39%) watch it “Comedy” and “Love Story” 38
(46.34%) watches movies “Horror” 15 (18.29%) watches it and 09 (10.98%) watch it other
type of movies. This shows that greater percentage of the Peoples watch Comedy movies on
regular basis.

13
Q. 4 With whom would you prefer watching a movie?
Table: Peoples prefer watching movie

Frequency Percent
Valid Parents 11 13.41
Siblings/cousins 28 34.15

Friends 35 42.69
Others 8 9.75

Total 82 100.0

With whom would you prefer watching a movie?

Others Parents
9.75% 13.41%
Siblings/cou
sins
34.15%
Friends
42.69%

Interpretation:
On the frequency of watching Movies, 11 (13.41%) watch it with “Parents” and
“Sibling/Cousins” 28 (34.15%) watches movies “Friends” 35 (42.69%) watches it and 08
(9.75%) watch movies with other. This shows that greater percentage of the Peoples watch
movies with Friends.

14
Q.5 Where you would like to watch movies?
Table: Like to watch movies

Frequency Percent
Valid In cinema
45 54.88
Theater
At home
18 21.95
On internet
19 23.17

Total 82 100.0

Where you would like to watch movies?

On internet In cinema
23.17% theater
54.88%

At home
21.95%

Interpretation:
On the frequency of watching Movies, 45 (54.88%) watch it “In Cinema Theater” and “At
home” 18 (21.95%) watches movies “On internet” 19 (23.17%) watches it . This shows that
greater percentage of the Peoples watch movies in Cinema Theater.

15
Q.6 Do you think that most young generation tends to copy the lifestyle and dressing
style of their favorite movies stars?

Table: Copy the lifestyle and dressing style

Frequency Percent
Valid Yes 39 47.57
No 15 18.29
Always 17 20.73
Sometimes 11 13.41
Total 82 100.0

Do you think that most young generation tends to copy

the lifestyle and dressing style of their favorite movies
stars?

No
18.29%
Yes
Smotimes 47.57%
13.41%

Always
20.73%

Interpretation:
The table above shows that of the 82 respondents, 15(18.29%) respondents said “NO” , 39
(47.57%) respondents said “Yes”, 17 (20.73%) respondents said movies can affect behavior
and dressing “Always” and 11 (13.41%) said it can affect “Sometimes”.

16
Q.7 what do you think that young people learn from movies?
Table: Peoples learn from movies

Frequency Percent
Valid Attitudes 28 34.14
Culture type 15 18.29
Ethics & Social 30 36.85
Value
Other 09 10.72
Total 82 100.0

What do you think that young people learn from

movies?

Other
10.72% Attitudes
34.14%

Ethics &
Social value
Culture type
36.85%
18.29%

Interpretation:
On whether respondents people think that young people learn from movies,28 (34.14%)
respondents endorsed “Attitudes”, 15 (18.29%) respondents said “Culture Type” while 30
(36.85%) respondents said it happens “Ethics & Social value” and 9 (10.72%) were of the
view that it “Other”.

17
Q.8 Do stakeholder, writers, producer, directors, actors/actresses, marketers and
sponsors have a role to play in movies for good production?

Table: A role to play in movies

Frequency Percent
Valid Yes 70 85.36
No 12 14.64
Total 82 100

Do stakeholder, writers, producer, directors,

actors/actresses, marketers and sponsors have a
role to play in movies for good production?

No
14.64%

Yes
85.36%

Interpretation:
Of the 82 respondents, 70 (85.36%) said “Yes” to the question on whether the stakeholder,
writers, producer, directors, actors/actresses, marketers and sponsors have a role to play in
movies for good production, while 12 (14.64%) respondents endorsed “No” on the same
question

18
Q.9 How frequently do u watch movies?

Table: Peoples watch movies

Frequency Percent
Valid Regularly 14 17.07
Once a week 60 73.17
Not at all 08 9.76
Total 82 100.0

How frequently do u watch movies?

Not at all
9.76%
Regularly
17.07%

Once a
week
73.17%

Interpretation:
On the frequency of watching Movies, 14 (17.07%) watch it “Regularly” and “Once a week”
60 (73.17%) watches movies “Not at all” 08 (9.76%) watches Every day watch it. This
shows that greater percentage of the Peoples watch movies on regular basis.

19
Q.10 Is the promotion of culture, morals, social values and sound morals depicted in
movies?

Table: Promotion of many morals depicted in movies

Frequency Percent
Valid Yes 68 82.92
No 14 17.08
Total 82 100.0

Is the promotion of culture, morals, social values

and sound morals depicted in movies?

No
17.08%

Yes
82.92%

Interpretation:
Of the respondents, 68 (82.92%) said “Yes” to the question on whether the promotion of
culture, morals, social good and sound philosophy is depicted in Movies, while 14 (17.08%)
respondents endorsed “No” on the same question. It was concluded that Peoples do perceive
the movies as depicting movies that promote culture, morals, social good and sound
philosophy.

20
Q.11 Do you think that violence and strong language have effects on the minds of the
audience?

Table: Violence and strong language have effect

Frequency Percent
Valid Yes 35 42.77
No 08 9.75
Always 09 10.98
Sometimes 30 36.5
Total 82 100.0

Do you think that violence and strong language have

effects on the minds of the audience?

Sometimes Yes
36.5% 42.77%

Always
10.98% No
9.75%

Interpretation:
On whether respondents think people violence and strong language have effects on the minds
of the audience, 08(9.75%) respondents endorsed “No”, 35 (42.77%) respondents said “Yes”
while 09 (10.98%) respondents said it happens “Always” and 30 (36.5%) were of the view
that it “Sometimes” people think that violence and strong language have effects on the mind
of the audience.

21
Q.12What measures do you think can be taken to reduce or stop negative effect in
movies?
Table: To reduce or stop negative effect

Frequency Percent
Valid Change the viewer’s
34 41.46
attitude
Stop the bold scenes in
32 39.03
movies
Cut the unethical scenes 13 15.85
Other 3 3.66
Total 82 100.0

What measures do you think can be taken to

reduce or stop negative effect in movies?

Cut the Other Change the

unethical 3.66% viewers
scenes attitude
15.85% 41.46%

Stop the
bold scenes
in movies
39.03%

Interpretation:
On whether respondents think people to reduce or stop negative effect in movies, 34(41.46%)
respondents endorsed “Change the viewers attitudes”, 32 (39.03%) respondents said “Stop
the bold scenes in movies” while 13(15.85%) respondents said it happens “Cut the unethical
scenes” and only 3 (3.66%) were of the view that it “Other”.

22
Q. 13 Do you think cultists on campuses can copy cult behavior and fights seen in the
movies?

Table: Copy cult behavior and fights seen

Frequency Percent
Valid Yes 54 65.85

No 28 34.15

Total 82 100.0

Do you think cultists on campuses can copy cult

behavior and fights seen in the movies?

No
34.15%

Yes
65.85%

Interpretation:

Of the 82 respondents, 54 (65.85%) said “Yes” to the question on whether the

campuses can copy cult behavior and fights seen in Movies, while 28 (34.15%) respondents
endorsed “No” on the same question.

23
Q.14 Many people rush into the industry for money and fame not because they want to
build better society?

Table: Many people rush into the industry for money and fame

Frequency Percent
Valid Yes 25 30.48
No 08 9.78
Sometimes 27 32.92
Not Sure 22 26.82
Total 82 100.0

Many people rush into the industry for money and

fame not because they want to build better society?

Not Sure Yes

26.82% 30.48%

No
Sometimes 9.78%
32.92%

Interpretation:
On whether respondents think people many people rush into the industry for money and fame
not because they want to build better society, 08 (9.78%) respondents endorsed “No”, 25
(30.48%) respondents said “Yes” while 27 (32.92%) respondents said it happens
“Sometimes” and 22 (26.82%) were of the view that it “Not Sure”.

24
 CHAPTER 5

FINDINGS
1. The responses showed that 72 (87.80%) of the sample watched movies.
2. Against the much touted use of the movies to promote cultural values, social good and
sound morals, more than 68 (82.92%) of the sample maintained that movies do this.
This informed opinion now supersedes the popular feeling that the movies promote
these. Only 14 (17.08%) of them say that the movies actively do not do this.
3. 30 (36.86%) respondents learn ethics and social values from movies, as the young
industry will tends more towards social responsibilities.
4. From the survey we have found that 32 (39.02%) respondents sometimes get
negatively effective and that will be lead to change in attitude and behavior of youth.

25
 CONCLUSION
At the end of the investigation people perception of movies, it has been shown that the
research was justified and necessary. It has equally accessed the rare areas of the mind. What
youths, here represented think about what they watch on movies has been the central focus.
Most people think that movies can affect behavior and attitude of that most young generation
that tend to copy the lifestyle and dressing style of their favorite movies stars. It will be again
regarding with the religion kind of movies effect on the culture & social. The promotion of
culture, morals, socialvalues and sound morals depicted in movies with the violence and
strong language has effects on the minds of the audience.The stakeholder, writers, producer,
directors, actors/actresses, marketers and sponsors must play a role at movies for good
production.

26
 SUGGESTIONS
1. Since the movie is a young industry, the students get easily affected by the negative
impacts of movies though parents really need to resolve the problem by
communicating with their children and take some serious action to reduce those
negative effects of movies.
2. It is necessary for all who are involved in movie productions in the industry to know
that collaboration withthe audience is importance. Such collaboration with institutions
will guide the movie industry to realize all the human goods they offer.
3. There is need for the establishment or strengthening of the National Video Censors’
Board so that the gradual creeping in of more violence and other negative facts are
carefully regulated.
4. It is essential to enforce the observance of the rating codes and for mass media
clarification programmers concerning possible media effects on young people.

27
 QUESTIONNAIRE

Name:

Class: ______________

Sub: Questionnaire for Impact of Movies on Students

1. Did you watch movies?

A. Yes ( ) B. No ( ) C. Always ( ) D. Sometime ( )

2. What kind of movies do you like to watch?

A. Bollywood ( ) B. Hollywood ( ) C. Both ( ) D. Others ( )

3. What kind of movies do you enjoy most?

A. Comedy ( ) B. Love Story ( ) C. Horror ( ) D. Other ( )

4. With whom would you prefer watching a movie?

A. Parents ( ) B. Siblings / Cousins ( ) C. Friends ( ) D. Others ( )

5. Where you would like to watch movies?

A. In cinema theater ( ) B. At home ( ) C. On internet ( ) D. Other ( )

6. Do you think that most young generation tends to copy the lifestyle and dress styles of their
favorites movie stars?

A. Yes ( ) B. No ( ) C. Always ( ) D. Sometimes ( )

7. What do you think that young people learn from movies?

A. Attitudes ( ) B. Culture type ( ) C. Ethics & Social value ( ) D. Other ( )

8. Do stakeholders, writers, producers, directors, actors/actresses, marketers and sponsors have a role
to play in movies for good production?

A. Yes ( ) B. No ( )

28
9. How frequently do u watch movies?

A. Every day ( ) B. Regularly ( ) C. Once a week ( ) D. Not at all ( )

10. Is the promotion of culture, morals, social values and sound morals depicted in movies?

A. Yes ( ) B. No ( )

11. Do you think that violence and strong language have effects on the minds of the audience?

A. Yes ( ) B. No ( ) C. Always ( ) D. Sometimes ( )

12. What measures do you think can be taken to reduce or stop negative effect in movies?

A. Change the viewers attitude ( ) B. Stop the bold scenes in movies ( )

C. Cut the unethical scenes ( ) D. Other ( )

13. Do you think cultists on campuses can copy cult behavior and fights seen in the movies?

A. Yes ( ) B. No ( )

14. Many people rush into the industry for money and fame not because they want to build better
society?

A. Yes ( ) B. No ( ) C. Sometimes ( ) D. Not Sure ( )

29
 BIBLIOGRAPHY

Websites Visited:

www.google.com
http://toostep.com/insight/history-of-Bollywood&Hollywood-industry
http://en.wikipedia.org/wiki/Impact-of-Bollywood&Hollywood-movies-on-culture

Books Referred:
Lykidis, A. (2010). Film studies Georgia: Spark Educational Pub.

Iginedion, J. (2012). Audience attitudes towards film on Bollywood & Hollywood

Banaji, S. (2011). Young people viewing Hindi films: ideology, pleasure and meaning. LSE
Reserach Online, 12-18.

Howard, J. (1952). The Film in India. The quaterly of Film Radio and Television, 217-227.

Ruchi, G., &Manju, K.(2013). Impact of Indian Cinema on Adolescents:A Sociological Study of Jaipur-
Rajasthan, India. International Research Journal of Social Sciences, 19-32

Al-Karim, D. (2010). Media and Youth Identity in Pakistan: Global-Local Dynamics and Disjuncture: Journal
of Alternative Perspectives in the Social Sciences (2010) Vol 2, Special Issue No1, 192-215

Mittal, N., & G, A. (2013).A Study in Indian Outbound Tourism.Atna-Journal of Tourism

Studies,8(2), 37-54

M. Josiam, B., & Spears, D. (n.d.). ―Namastey London‖: Bollywood Movies and Their
Impact on how Indians Perceive European Destinations. FIU Hospitality Review, 31(4).

Blaha, D. (2012). Student’s Travel Behavior and Film Induced Tourism: Do film sets and
movie locations attract young travelers?

O‘Connor, N., Flanagan, S., & Gilbert, D. (2010). The use of film in re-imaging a tourism
destination: A case study of Yorkshire, UK. Journal of Vacation Marketing,16(1), 61-74.
Retrieved from jvm.sagepub.com

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Hudson, S., & Ritchie, B. (2006a).Promoting destinations via film tourism: An empirical
identification of supporting marketing initiatives. Journal of Travel Research, 44(4): 387-396

Strauss, A. (2003). The economic impact of film tourism on small communities. Global
Hospitality.

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