INTRODUCTION

This the era of information and communication technology. The

leading concern of electronic revolution in this 21st century is to
establish and ensure a better, easy and comfortable way of
management, communication and development with the use of
information technology. E-commerce has become a buzzword of
present information technology. It is the process of conducting all
forms of business through computer network and digital
communication. Increasing domestic and global competition,
economic downturn, rapidly changing market trends, and volatile
financial market have all added to the pressure on organisations to
come up with effective response to survive and succeed. E-
commerce consists of buying and selling of products and services
electronically.

The specialized features of e-commerce:-

1. Exchange of digitized information

2. Technology enabled transactions
3. Technology mediated relationships
4. Intra and inter organizational activities

Types of E-commerce business:-

1. Business-to-business transaction
2. Business-to-consumer transaction
3. Consumer-to-consumer transaction

OBJECTIVE OF THE STUDY

 The objectives presented studies are:-

1. To understand the evolution of e-commerce

2. To describe the conceptual framework of e-commerce in India
3. To analyse the present trends of e-commerce in India
4. To examine the barriers of e-commerce in India
5. To predict the future of e-commerce in India

RESEARCH METHODOLGY
I have reviewed the academic literature to gain insight into e-
commerce in India. So various articles, journals, books, websites
etc have been used to study the evolution conceptual framework,
definitions key players, present trends, future prospects and
barriers of e-commerce.
All the data included is secondary base and proper references
have been given wherever necessary.

REVIEW OF THE LITREATURE

TIM’s 2016 Fe International conference-

E-commerce is a boom in the modern business. E-commerce means

electronic commerce. E-commerce involves buying and selling of
goods and services, or the transmitting of funds or data, over an
electronic media, predominantly the Internet. E-commerce is a
paradigm shift influencing both marketers and customers. Rather e-
commerce is more than just another way to boost the existing
business practices. It is leading a complete change in traditional way
of doing business. This significant change in business model is
witnessing a tremendous growth around the globe and India is a not
an exception. A massive internet penetration has added to growth of
e-commerce and more particularly start-ups having increasingly using
 this option as a differentiating business model. Moreover e-
commerce has significant influences on the environment although
the model is highly used in current business scenario but the option
has not been explored at its fullest. The current research has been
undertaken to describe the scenario of e-commerce, analyse the
trends of e-commerce. The study further examines the key variables
imperative for the success of the e-commerce business model.
Objective- (1) To understand the present status and trends of e-
commerce (2) To reveal the key variables influencing the increased
usage of e-commerce.

MALHOTRA AND SINGH

They studied the determinant of Internet banking adoption by banks

in India. Panel data of 88 banks in India covering the financial years
1997-1998 to 2004-2005 was collected through CME (Centre for
Monitoring of Indian Economy) database. Logistic regression analysis
way used, the dependent variable is categorical with a value of 1is
bank adopted Internet banking during the study period and 0
otherwise. Independent variables included in study are firm age,
bank deposits, average wages, expense, market share, average
number of branches, percentage of banks adopted Internet banking
and expenses, are found to be significant in adoption decision. Wages
and ROA are found to be insignificant. This study contributes to be
empirical literature on diffusion of financial innovations , particularly
Internet baking in Indian context , Most of the studies on adoption of
technology was related to developed markets like US and Europe ,
this study is an important contribution evolving literature as it de3alt
the problem of technology adoption in developing country context.

STUDY BY TARAFDAR AND VAIDYA

 They examined the factors that determine the organizations
inclination to adopt E-commerce (EC). The study proposes a
framework based on the qualitative data on four financial firms in
India collected through multiple case study design. Face to face
interview was used o collect secondary data. The framework
describes two broad factors – leadereship, features am organisational
characteristics –to explain the influence of organisational factors on
the propensity to employ EC technique. The study found that both
l4eadership and organisational features influence EC adoption. It
establishes leadership features influence adoption of EC tech in
centralized organisation and oragansaitional features influence EC
adoption in decentralized organisation. The study also found that
features of information systems professionals and organisation
structure influence EC adoption.

VISWANATHAN AND PICK

They examined issue of e-ecommerce in India and Mexico from the

framework of developing countries as suggested by Tallon and
Kraemer. The framework included critical factors that might impact
the diffusion of e-commerce. The factors are govt policy, legal
framework, and technology infrastructure, relationship with the
developed economies and extent of e-commerce usage by individual,
corporate and govt. The study’s primary focus is on India. Mexico is
analyzed more briefly and compared with India based on common
international datasets. The analysis and the data presented in this
paper represent a synthesis of data from secondary research and
data from interviews conducted with senior executives in the IT
industry in India and Mexico. The telecommunication infrastructure,
and to create a culture of electronic paints and e-ecommerce usage
that will support economic growth.
 DASGUPTA AND SENGUPTA

Dasgupta and Sengupta paper on e-commerce in Indian insurance

company industry discusses the features of e-commerce in
comparison with the traditional offline insurance service. The
authors put forth that e-insurance offers benefits such as reduction
in search cost and hidden cost, price comparison for customers and
benefits such as opportunity to have a niche market, first mover
advantage and product bundling for insurance companies going
online. Further, it discusses that status of e-insurance companies is
still formative stage, but stands to gain particularly from the rural
markets since the availablity of insurance agent is very less compared
to urban markets. The study is conceptual in nature and offers
insights based on market reports and data from secondary sources.

IDENTIFICATION OF THE PROBLEM

1. An absence of online identity verification
2. Competitor analysis
3. Maintaining customer’s royalty
4. The product return and refund
5. Compete ting pricing and shipping
6. Competeting against retailer and
manufacturers
7. Problem of data security

E-COMMERCE IN INDIA
E-commerce has evolved in India in the late 1990s. The opportunities
that were evidenced through the internet were taken positively by
the business community. The first emergence through benefitted
many ; the majority could not reap the benefits and had to shut
down. The dot.com burst further created doubts of the survival of
 this trend but recent developments are not only showing that e-
commerce is alive but also in ready for comeback in big way.

A report by the Internet and Mobile Association of India has revealed

that India’s E-commerce market is growing at an average rate of 70
percent annually and has grown over 500 percent since 2007. Today
e-commerce is a byword in Indian society and it has become an
integral part of our life.There are websites providing any number of
goods and services. Then there are those, which provide a specific
product along with its allied services.