Professional Documents
Culture Documents
1. Product Identification
Ergonomic and aesthetic chable
Function: To support various human activities such as a surface for working at,
eating from or on which to place things. The bag and bottle compartment also
provided to place water bottle, bag and books.
Special feature: The chable can be fold into rectangular shape as the special
feature is foldable. Easy to carry as the chable have wheel to move any place. The
chable is compactable as it can be fold into rectangular shape. Besides, the table
can rotate for 180°. The weight of chable very light since the material of chable is
plastic, stainless steel and cushion.
2. Market Identification
Market size: 2000-3000 units/year
Branding strategy: i) Website, Social Media and Online Shop
ii) New Company: Portable Chable brand
4. Physical Description
External diameter: 90 cm x 40 cm x 70 cm
Steel body frame
Cushionable chair
Table made of plastic
Bottle and bag compartment made of plastic
Wheel size: 76.2 mm (diameter)
5. Financial Requirement
Time to complete project and key project dateline: 1 year
Pricing policy: 10% discount if purchase more than 5 chable
Warranty policy: 1 year on parts
8. Manufacturing Specification
Fabric for seat and steel body frame will need to be contracted with suppliers.
Plastic table, bag and bottle compartment will be made in house production and
assembly