Mission Statement

● Mission Statement - To share quality hair

products to the public & help get the healthy hair
wanted.

● Opportunity - Have the chance to share organic

hair products with people that want to revive
their hair at an affordable cost.
Business Profile
● Type of Business:
- Curly Essence is a Haircare business selling hair products to
guys and girls ages 13-20.

● Legal Structures
- is a LLC business, chose this structure because both partners
are interested in running the business together. Both are sharing
ownership of the business.
Qualifications

~ Both partners are in an IBT Class.

~ Both partners have experience in working

on SBA.GOV for business planning.

~ Both partners have taken the DISC

assessment to know each other’s
compatibility.
Market Analysis
Industry Name- Haircare

Industry Size- In 2018, the global hair care market is estimated to be

worth about 87.73 billion U.S. dollars.

Total population- Gwinnett County / As of 2017, there was 920,260

people.

Target Market- Lawrenceville, Ga

Potential Market- People of all races who want to improve the health
of their hair.
Target Market Segment
* Demographics: Customers will be local, from the ages 13-20, males
& females.

*Psychographics: Customers purpose of buying products will be to

revive their hair for a reasonable price.

*Geographics: Many customers will be in lawrenceville, georgia.

*Buying Patterns: Want all customers to stay with the company , and
continue buying products.
 Competitive Advantages
Factors: Price: Quality of Product: Location: Reputation/Brands: Unique Factors/
Knowledge All Doesn’t have
$3.00 - Natural, products a reputation Handmade products
Curly Essence $8.00 are made yet.
handmade made from scratch at an
at home, affordable price.
products. by hand.
$10.00
- Organic products that
Has good have had lots of
Mielle Organics $15.99 Sold at reviews and publicity from shows and
Organic and
local store many people reviews.
good quality. like, enjoy
Sally’s, purchasing
Target,
and
$3.79 - Walmart.
Affordable Brand that has been
and not around for along time
Cantu Sold at Has many and many people have
organic. local buyers that heard of it and used it.
stores like enjoy using
Walmart, these
Target, products.
and
Sally’s.
Marketing Mix
Naturally Curly Haired People of
People
All Races.
Product Rice Water, Raw Egg & Olive Oil
Mask, Natural Shea Hair Butter
Online and School for certain
Place
customers.

Prices X $3.00-$8.00
We will advertise on social
Promotion
media pages and make shirts.
 Promotional Mix Promotional Expense: Monthly Amount:
$0.00
Advertising Advertise on social media accounts
and design shirts.
$0.00
Will shout out our business page on
Publicity
our social medias. $0.00

Personal
Get parents to help spread the word
Selling about our business.
$0.00
Sales
Promote products by using them and
Promotion posting on social media.

Give small samples. $10.00 to

Other
make
Total Monthly Promotional Expense - T-shirts: $4.00 each $10.00
Cost Of Materials & Labor
Containers- $1.00

Cost of Rice- $2.00

Glycerin - $3.00

Shea Butter- $5.99

Coconut Oil- $4.98

Economics Of One Unit
Description of one unit of Sale: $

Selling Price ( per Unit ), Rice Water: $3.00,- $3.00-$8.00

COGS (per Unit) $3.00-$8.00
Other Variable Expenses (per Unit) $0.00
Total Variable Expenses (per Unit) $11.00
Contribution Margin ( Gross Profit per Unit) $0.00
 Average Monthly Fixed Expenses
Fixed Expenses Average Monthly Expense
Insurance $120.00
Salaries Of Employees $805.00 in total, $402.50 each

Advertising $100.00
Interest $5%
Depreciation $0.00
Utilities (Gas , Electric, $0.00
Telephone)
Rent $0.00
Other Fixed Expenses
Total Average Monthly Fixed $0.00
Expenses $622.50
Time Management Plan
Total Hours in a Week: 168

School: 40 hours

Church: 1 hour 30 minutes

Homework: 5 hours

Free Time: 15 hours

Sleep: 30 hours

Family Time: 5 hours

 Monthly Sales Projections

Jan Feb Mar Apr May June July Aug Sep Oct

Units 0 0 0 0 0 0 0 0 0 0
sold
Monthly Break-Even Units
Monthly Fixed Expenses/ Contribution
Margin=Break Even Units

In an average month, the company will begin to

make a profit after selling 50 units.
Projected Yearly Income Statement
Selling Price per Unit $10

Number of Units Sold $0

Total Sales $0

Variable Expenses $0

Contribution Margin $0

Fixed Operating Expense $0

Pre-Tax Profit $0

Taxes @ 15% $0

$0
Start-Up Investment
Start Up Expenditures
Item Where will I Cost
buy this
item?

Rent N/A N/A

Initial Coconut Oil, $50.00 at Total StartUp Total

Inventory ,Rice, Raw most Expenditures: StartUp
Shea Butter $ 60.00 Investment:
$60.00
ROS & ROI
ROS: Return on Sales

Formula: Annual Net Profit/Annual Sales multiplied by 100 = ROS%

For My Business: $0.00/$50.00 times 100 = ROS

Dollar Equivalent: $0.00

ROI: Return On Investment

Formula: Annual Net Profit/StartUp Investment multiplied by 100=

ROI%

For My Business: $0.00/$0.00 times 100 = ROI Dollar

Equivalent:$0.00
Financing Strategy
Total Startup Investment $
Source Amount Debt Equity Gift

Personal $30.00 $0.00 $0.00 $0.00

Savings

Relatives/F $50.00 $0.00 $0.00 $0.00

riends

Investor $0.00 $0.00 $0.00 $0.00

Partner(s) $25.00 $0.00 $0.00 $0.00

Totals $105.00 $0.00 $0.00 $0.00

Business Responsibility & Philanthropy
❖ Business Responsibility
Use local organic products.

❖ Philanthropy
Contribute 1% of yearly net profit ( after 3 years of business) to
help the kids in charities.
Business & Personal Goal
Business Personal
Short Term

● Understand
● Get more the
promotion information
out behind it

● Build good
Long Term

● Develop more
customer knowledge on
bonds hair care to
become more
● Have steady professional .
sales
Be Bold. Be Beautiful. Be You!

Thank You for your

consideration!