Professional Documents
Culture Documents
other words, the spreading of institutions is a organizations has shifted from a focus on stable
political process that involves many organizations structures toward individual and organizational
with some interest in the issue at stake. strategies and influences. DiMaggio (1988)
coined the idea of “institutional entrepreneurs”
to identify those individuals who set out to change
Development of the Institutional Theory and disrupt institutionalized beliefs. Oliver (1991)
of Organizations linked the institutional theory of organizations to
strategic management to account for variations in
As hinted in the introduction, a divide had been organizational responses to institutional demands.
staged between tenants of an “old” and a “new” And on a more settled tone, Powell (1991) pro-
institutionalism. The old institutionalism focused posed looking more closely at dynamics of insti-
more on organizations and how they become insti- tutional compliance to find out how enacting
tutionalized. Defending older treatments of insti- institutionalized beliefs in fact contributes to the
tutions and organizations (and organizations as evolution of these beliefs.
institutions), Abbott (1991) pointed out the rele- Consequently, research has considered the
vance of change and processes – two dimensions dynamics of institutional emergence and the pro-
that fell short in the new institutionalism and its cess of institutional change (Dacin et al. 2002).
focus on homogeneity and stability. In a similar For example, Covaleski and Dirsmith (1988)
vein, Selznick (1996) expressed concerns about observed how a university adopted budgetary
such a sharp differentiation. He worried that such practices that were deemed appropriate and how
feuds would encourage an undesirable preoccupa- actors contributed to modifying them using a sub-
tion with polarities and polemics (1996: 276) sequent period of decline. Elsbach and Sutton
instead of studying actual social policies, their (1992) showed how decoupling legitimate struc-
implementation, and their challenges. Finally, tures from illegitimate activities facilitated the
Stinchcombe (1997) stressed that the new institu- work of spokespersons. Similarly, Hargadon and
tionalism underestimated the willingness of peo- Douglas (2001) showed how Edison overcame
ple to accept institutions for what they are or not: institutional rigidity stemming from the gas indus-
The guts of institutions is that somebody some- try by adapting his electric bulb to the older gas
where really cares to hold an organization to the lamps, both in terms of design and of perfor-
standards and is often paid to do that (1997: 18). mance. Battilana (2006) wondered how actors
Hirsch and Lounsbury (1997) pleaded for recon- manage to produce change when they see oppor-
ciliation. They opposed the determinism of tunities and found an explanation in the individ-
overtly structural approaches. A unified institu- uals’ social position. Finally, Greenwood and
tional theory, they said, would provide a more Suddaby (2006) asked similar questions and
accurate picture of organizational actions and observed the introduction of the multidisciplinary
structures. practice as a new organizational form among pro-
Consequently, organizational change has fessional business services companies. They dem-
become a major issue. Puzzled by radical organi- onstrated how centrality in field explained
zational change, Greenwood and Hinings (1996) exposure to dissonances and opportunities for
recognized that the new institutionalism, with its change.
focus on legitimacy and field-wide homogeneity,
failed to take change into account. Specifically,
the theory did not explain why some organizations Toward Institutional Pluralism
would adopt radical change in spite of institu-
tional pressure. The authors opened institutional Institutional theory of organizations has moved
analysis to issues of power, commitments, and from a theory of stability toward a theory of
interests within the organization. Since then, the change. Riding this trend, the idea of pluralism
analytical interest of the institutional theory of has become a major issue. A multitude of
4 Institutional Theory of Organizations
institutional forces infuse society and organiza- confrontation to silencing conflicts away,
tions. Friedland and Alford (1991) argued that a although the consequences of such strategies are
set of central logics underlies the most important not clear. The emergence of organizational iden-
institutions in western societies: the capitalist mar- tity is increasingly designated as an important
ket, the family, the state, religions and the democ- resource to institutionalize hybrid designs and
racy. These institutions are the cradle for a wealth reduce the potential for conflicts.
of institutional logics, with many of them
contradicting each other. The potential for con-
flicts and change is not negligible. As Thornton
Conclusion
and Ocasio put it: competing logics are not, by
themselves, an explanation of change in institu-
A chief feature of institutional theory of organiza-
tional logics but an antecedent or a consequence
tion is that it enables an alternative analysis of
(1999: 118).
questions relating to forms and design of organi-
An organization is often penetrated by institu-
zations in all sectors. The focus on legitimacy,
tional demands of a different sort. For example,
taken-for-granted beliefs, and field constituents
Townley (2002) documented the introduction of
provides both a dynamic and embedded view of
business planning and performance measures and
the conduct of organizations. This approach has
reports in cultural facilities and heritage sites in
been enriched by a wealth of empirical research.
Alberta, Canada: the operative core, i.e., museum
However, institutional theory has also been the
professionals and conservators in the province,
object of attacks. The notion of field is more
declared such attempts “heresy” and resisted the
elusive than, e.g., the notions of industry or
change. Pluralism, however, does not need to end
interorganizational networks; organizations are
in conflict. For example, Purdy and Gray (2009)
reduced to local instantiations of institutions; and
reported on the coexistence of multiple practices
the way individuals are perceived is often criti-
in state offices for dispute resolution, where no
cized as being overly simplistic. Nevertheless,
single organizational design seemed to dominate.
institutional theory provides strong arguments
Therefore, current debates entertain the possibility
about why and how organizations do the things
for organizations to hybridize their design to nav-
they do.
igate pluralism. Battilana and Lee (2014) note that
the boundaries between design features that were
typical for the private, public, and nonprofit sec-
tors have become blurred. Such hybrid designs, Cross-References
despite being a locus for creativity, are less stable
due to the tensions that emerge at the interplay of ▶ Organizational institutionalism
their sometimes contradictory features. A typical
example is social enterprises that combine ele-
ments from business organizations and charities
References
in their design. A second approach to the problem
of pluralism/conflict concerns itself with the strat- Abbott A (1991) An old institutionalist reads the new
egies organizations can employ (Greenwood institutionalism. Contemp Sociol 21(6):754–756
et al. 2011). Often, specific members of the orga- Barley S, Tolbert P (1997) Institutionalization and struc-
turation: Studying the links between action and institu-
nizations constitute an internal representation of
tion. Organ Stud 18(1):93–117
various institutions and institutional logics (e.g., Battilana J (2006) Agency and institutions: The enabling
doctors and business managers in hospitals will role of individuals’ social positions. Organization
work with very different models and priorities in 13(5):653–676
Battilna J, Lee M (2014) Advancing research on hybrid
mind). Compartmentalizing these groups is one
organizing – Insights from the study of social enter-
approach to the pluralism problem. Other strate- prise. Acad Manag Ann 8:397–441
gies have been suggested, from blunt
Institutional Theory of Organizations 5