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Institutional Theory of Organizations Introduction

Olivier Berthod The rise of institutional arguments in organiza-


Department of Management, Freie Universität tional analysis reflects a sense of dissatisfaction
Berlin, Berlin, Germany with theories that put efficiency at the core of
organizational action. Organizations do not oper-
ate in a vacuum. They must deal with a multitude
Synonyms of external influences, such as cultural differ-
ences, legal requirements, conventions, and
Institutionalism; Institutional analysis; Institu- norms, and with the demands raised by a diversity
tional theory; New institutionalism; Organiza- of actors, e.g., suppliers, customers, regulatory
tional institutionalism agencies, NGOs, or trade unions. Efficiency,
from this point of view, is subject to constant,
collective redefinition. The resulting beliefs,
rules, and persisting expectations explain choices
Definition
in formal structures and organizational practices
(e.g., ISO norms, information technologies, CSR
The institutional theory of organizations puts
standards, or the divisional form). This idea was
institutions at the core of the analysis of organiza-
provocative, because it explained why there was
tions’ design and conduct. From this point of
such homogeneity of design features and practices
view, organizations are local instantiations of
among organizations (Meyer and Rowan 1977;
wider institutions. Institutions, understood as
DiMaggio and Powell 1983; Zucker 1977). This
taken-for-granted beliefs, rules, and norms,
approach is also referred to as the “new”
shape the creation and spreading of organizational
institutionalism – “new” to distinguish itself
forms, design features, and practices. Complying
from older treatments of organizations as institu-
with institutionalized prescriptions is considered a
tions in which issues of power, politics, and
means for gaining legitimacy, decreases uncer-
change were more prominent. Contemporary
tainty, and increases intelligibility of organiza-
works, however, have reconciled both
tion’s actions and activities.
approaches. This brief entry covers this
development.

# Springer International Publishing AG 2016


A. Farazmand (ed.), Global Encyclopedia of Public Administration, Public Policy, and Governance,
DOI 10.1007/978-3-319-31816-5_63-1
2 Institutional Theory of Organizations

Why Institutional Explanations? dependence and explained why organizations


adopt legitimate design features and practices
Institutions, broadly speaking, are those beliefs, without reflecting on their relevance. Specifically,
rules, roles, and symbolic elements capable of institutional explanations rely on the taken-for-
affecting organizational forms independent of granted nature of institutions and not on utilitarian
resource flows and technical requirements (Scott arguments. Davis et al. (1994) made a clear dis-
1991: 165). Such beliefs, rules, roles, and sym- tinction from resource-dependence arguments by
bolic elements can be of different natures (Scott highlighting the idea that organizational practices
2013): regulative (i.e., required/enforced by law, should be considered institutionalized if they are
as it is the case with specific accounting stan- widely accepted and used without recourse to
dards), normative (i.e., enforced by a shared analysis or proof for their relevance and if they
sense of what is appropriate, e.g., the expectation withstand challenges on instrumental grounds
that elected leadership represents the interest of its (see also Greenwood et al. 2008).
constituents), or cognitive (i.e., taken-for-granted,
mental models of how work should be done, as it
is the case with most routinized behavior in New Institutionalism and the Spreading
organizations). of Institutions
Economists interested in institutions tend to
focus on regulative institutions, while organiza- More than mere access to resources, relying on
tional scholars and political scientists embrace institutions is a means for organizations to reduce
societal norms and taken-for-granted beliefs as uncertainty and increase predictability and intelli-
drivers of organizational action. In earlier devel- gibility of their actions to their audience. Institu-
opments, institutional arguments remained close tions thus constrain, but also support/enable
to the notion of resource dependence. Each organizational actions and decisions (Barley and
organization needs specific resources to survive: Tolbert 1997). The relational focus between orga-
businesses need sales, venture capital, or invest- nizations and audiences explains the spreading
ments; schools need students and funding from and stability of organizational practices across
state agencies; NGOs need fundraising and media whole industries and policy arenas. In this case,
attention; unions need members and their fees; Institutional theory of organizations speaks of the
etc. Resource dependence argues that organiza- constitution of “organizational fields”. The con-
tions need to appear “legitimate” in the eyes of cept of “fields” has become popular for explaining
the most important resource holders (customers, how taken-for-granted, shared understandings of
blue-collar workers, investors, etc.). It predicts organizational designs and practices are debated
that a business will generate more sales if its and shaped over time. A common misunderstand-
functioning is considered appropriate by its cus- ing was to assume that “organizations are kind of
tomers; an NGO will receive more funds from wacky, and (. . .) people are never rational”
charities if its headquarters are in the right build- (DiMaggio 1995: 395). Empirical studies chal-
ing or city and appear powerful; a union might lenged this misunderstanding. For example,
generate more memberships if it focuses on a Fligstein (1985) studied the spread of the multi-
specific rhetoric or highly desirable goals in its divisional organizational form among large firms
communication, etc. and looked for the causes of this diffusion
The resource-dependence approach, however, between 1919 and 1979. He found that firms
was often not sufficient for an institutional argu- were aware rise of the mutidivisional form in
ment. Legitimacy is defined as a generalized per- their environment and adopted it reflexively.
ception or assumption that the actions of an entity Going even further, Hoffman (1999) revealed
are desirable, proper, or appropriate (Suchmam that fields emerge when organizations (or their
1995: 574). Institutional arguments (and organi- representatives) gather to discuss important topics
zational institutionalism) moved beyond resource and shape current and/or nascent institutions. In
Institutional Theory of Organizations 3

other words, the spreading of institutions is a organizations has shifted from a focus on stable
political process that involves many organizations structures toward individual and organizational
with some interest in the issue at stake. strategies and influences. DiMaggio (1988)
coined the idea of “institutional entrepreneurs”
to identify those individuals who set out to change
Development of the Institutional Theory and disrupt institutionalized beliefs. Oliver (1991)
of Organizations linked the institutional theory of organizations to
strategic management to account for variations in
As hinted in the introduction, a divide had been organizational responses to institutional demands.
staged between tenants of an “old” and a “new” And on a more settled tone, Powell (1991) pro-
institutionalism. The old institutionalism focused posed looking more closely at dynamics of insti-
more on organizations and how they become insti- tutional compliance to find out how enacting
tutionalized. Defending older treatments of insti- institutionalized beliefs in fact contributes to the
tutions and organizations (and organizations as evolution of these beliefs.
institutions), Abbott (1991) pointed out the rele- Consequently, research has considered the
vance of change and processes – two dimensions dynamics of institutional emergence and the pro-
that fell short in the new institutionalism and its cess of institutional change (Dacin et al. 2002).
focus on homogeneity and stability. In a similar For example, Covaleski and Dirsmith (1988)
vein, Selznick (1996) expressed concerns about observed how a university adopted budgetary
such a sharp differentiation. He worried that such practices that were deemed appropriate and how
feuds would encourage an undesirable preoccupa- actors contributed to modifying them using a sub-
tion with polarities and polemics (1996: 276) sequent period of decline. Elsbach and Sutton
instead of studying actual social policies, their (1992) showed how decoupling legitimate struc-
implementation, and their challenges. Finally, tures from illegitimate activities facilitated the
Stinchcombe (1997) stressed that the new institu- work of spokespersons. Similarly, Hargadon and
tionalism underestimated the willingness of peo- Douglas (2001) showed how Edison overcame
ple to accept institutions for what they are or not: institutional rigidity stemming from the gas indus-
The guts of institutions is that somebody some- try by adapting his electric bulb to the older gas
where really cares to hold an organization to the lamps, both in terms of design and of perfor-
standards and is often paid to do that (1997: 18). mance. Battilana (2006) wondered how actors
Hirsch and Lounsbury (1997) pleaded for recon- manage to produce change when they see oppor-
ciliation. They opposed the determinism of tunities and found an explanation in the individ-
overtly structural approaches. A unified institu- uals’ social position. Finally, Greenwood and
tional theory, they said, would provide a more Suddaby (2006) asked similar questions and
accurate picture of organizational actions and observed the introduction of the multidisciplinary
structures. practice as a new organizational form among pro-
Consequently, organizational change has fessional business services companies. They dem-
become a major issue. Puzzled by radical organi- onstrated how centrality in field explained
zational change, Greenwood and Hinings (1996) exposure to dissonances and opportunities for
recognized that the new institutionalism, with its change.
focus on legitimacy and field-wide homogeneity,
failed to take change into account. Specifically,
the theory did not explain why some organizations Toward Institutional Pluralism
would adopt radical change in spite of institu-
tional pressure. The authors opened institutional Institutional theory of organizations has moved
analysis to issues of power, commitments, and from a theory of stability toward a theory of
interests within the organization. Since then, the change. Riding this trend, the idea of pluralism
analytical interest of the institutional theory of has become a major issue. A multitude of
4 Institutional Theory of Organizations

institutional forces infuse society and organiza- confrontation to silencing conflicts away,
tions. Friedland and Alford (1991) argued that a although the consequences of such strategies are
set of central logics underlies the most important not clear. The emergence of organizational iden-
institutions in western societies: the capitalist mar- tity is increasingly designated as an important
ket, the family, the state, religions and the democ- resource to institutionalize hybrid designs and
racy. These institutions are the cradle for a wealth reduce the potential for conflicts.
of institutional logics, with many of them
contradicting each other. The potential for con-
flicts and change is not negligible. As Thornton
Conclusion
and Ocasio put it: competing logics are not, by
themselves, an explanation of change in institu-
A chief feature of institutional theory of organiza-
tional logics but an antecedent or a consequence
tion is that it enables an alternative analysis of
(1999: 118).
questions relating to forms and design of organi-
An organization is often penetrated by institu-
zations in all sectors. The focus on legitimacy,
tional demands of a different sort. For example,
taken-for-granted beliefs, and field constituents
Townley (2002) documented the introduction of
provides both a dynamic and embedded view of
business planning and performance measures and
the conduct of organizations. This approach has
reports in cultural facilities and heritage sites in
been enriched by a wealth of empirical research.
Alberta, Canada: the operative core, i.e., museum
However, institutional theory has also been the
professionals and conservators in the province,
object of attacks. The notion of field is more
declared such attempts “heresy” and resisted the
elusive than, e.g., the notions of industry or
change. Pluralism, however, does not need to end
interorganizational networks; organizations are
in conflict. For example, Purdy and Gray (2009)
reduced to local instantiations of institutions; and
reported on the coexistence of multiple practices
the way individuals are perceived is often criti-
in state offices for dispute resolution, where no
cized as being overly simplistic. Nevertheless,
single organizational design seemed to dominate.
institutional theory provides strong arguments
Therefore, current debates entertain the possibility
about why and how organizations do the things
for organizations to hybridize their design to nav-
they do.
igate pluralism. Battilana and Lee (2014) note that
the boundaries between design features that were
typical for the private, public, and nonprofit sec-
tors have become blurred. Such hybrid designs, Cross-References
despite being a locus for creativity, are less stable
due to the tensions that emerge at the interplay of ▶ Organizational institutionalism
their sometimes contradictory features. A typical
example is social enterprises that combine ele-
ments from business organizations and charities
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Institutional Theory of Organizations 5

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