An

Industrial Visit Report

On
J.D.PRODUCTS

Prepared By
Ms. Harshvadana Korat
Enrollment No: 12SOMBA11009
Academic year: 2012-2013
R.K.UNIVERSITY

Guided By
Prof. Sushil Parmar

For the Partial Fulfillment of the course of F.Y.B.B.A (Sem-2),

Submitted to
RK University,
Rajkot.
(Letter Head of the College)

1
 GUIDE CERTIFICATE

This is to certify that this project report referred at

J.D.PRODUCTS has been conducted & completed by Ms.
Harshvadana Korat under my supervision & guidance. It is
being submitted for the partial fulfillment of the requirement of
the course of F.Y.B.B.A (Sem-2).

(Sign of the Guide)

Project Guide Date:
(Name of the Guide) Place:

2
{Company Certificate}

3
 DECLARATION

I, Harshvadana Korat, a student of F.Y. B.B.A. (sem-2) of R.K.UNIVERSITY

hereby declare that this project report has been carried out successfully by me,
under the guidance of Prof. Shushil Parmar and staff members of
J.D.PRODUCTS.

The project is based on the industrial training that I had at J.D.PRODUCTS

situated at Rajkot. I am further declaring that this project report is not previously
submitted to any college, and the work that I have put has been original.

(Student’s sign) Date:

(Student’s Name) Place:

4
 PREFACE

I, Harshvadana Korat, am a student of F.Y.B.B.A (sem-2) of

R.K.UNIVERSITY which is affiliated with RK University.

According to the syllabus requirement of F.Y.B.B.A. (sem-2), I had a visit to

J.D.PRODUCTS at Rajkot with a view to have a detailed study of various
departments of it.

Practical training is also important aspect in management course. There is vast

difference between theoretical knowledge and actual practical implication.

So as a management student, I would like to grab this opportunity of making

familiar with practical knowledge. I have tried to collect all necessary information
and have tried to prepare this report with best of my knowledge and ability.

I am thankful to my Professors and Project Guide, who have helped me.

(Student’s Sign)
Yours faithfully,
(Student’s Name)

5
 ACKNOWLEDGEMENT

It is my pleasure to present this project report on J.D.PRODUCTS. There are

many people involved in this project and, I am really thankful all those persons
who helped me in carrying out this work.

I am very glad that I have got the opportunity to work in the J.D.PRODUCTS and
get the necessary information regarding the industry’s actual performance.

During my practical visit at J.D.PRODUCT; I have studied each and every

department of the unit and have gathered other general information of the unit.

I am thankful to our Project Guide Prof. Sushil Parmar, our Head of Department,
Prof. Sushil Parmar and Director of our School of Management, Dr. Rashid
Saiyed, who all has helped me in every way possible to enhance my practical
knowledge.

I am very glad to submit the report before RK University. I have tried my level best
to present the available information in the best possible manner.

(Sign of the Student) Date:

(Student’s Name) Place:

6
 CONTENT

Sr.No Particulars Page No.

1 GENERAL INFORMATION

2 PRODUCTION DEPARTMENT

3 PERSONNEL DEPARTMENT

4 FINANCE DEPARTMENT

5 MARKETING DEPARTMENT

6 FUTURE PLANS

7 CONCLUSION

8 SUGGESTION

9 BIBILOGRAPHY

7
 GENERAL
INFORMATION

8
SR.NO PARTICULARS PAGE.NO
1 INTRODUCTION 10
2 COMPANY LOGO

3 MILESTONE 11
4 COMPANY PROFILE 12
5 SIZE OF THE UNIT 13
6 FORM OF BUSINESS ORGANIZATION 14
7 AIM OF THE ORGANISATION 15
8 LOCATION OF THE UNIT 16
9 ORGANIZATIONAL STRUCTURE

10 ORGANIZATIONAL CHART

11 CONRTIBUTION OF THE COMPANY

9
COMPANY LOGO

10
 INTRODUCTION

J.D.PRODUCTS is a small scale industry. It is a company that is manufacturing

Cylinder liners and sleeves for automobile engines. They are also exporting their
products to various countries.

Manufacturing plant is equipped with modern manufacturing facilities along with

technically sound management team and qualified engineers for manufacturing
quality products which ensures adequate process control to produce right kind of
Cylinder Liner and Sleeve. The raw material used for manufacturing Cylinder
liners and sleeves is with specified grade like with Molly Nickel, Chromium,
Silicon, Carbon and Phosphorous to ensure the best quality product. Corrosion
resistance in cylinder liners and sleeves is further improved by adding Chromium
in metal.

Efficient management, Skilled Professional team, State-of-art infrastructure and

standard process and no compromise with the quality are the real strengths of
J.D.Products for meeting complete customer satisfaction.

11
 MILESTONE

J.D.PRODUCTS established in 1985 is an ISO 9001:2008 company

manufacturer and exporter of Cylinder liner and Sleeve of all type of Tractor,
Truck, Car, and Earth Mover Engine under the Brand name J.D.Cylinder Liner
India.

J.D.PRODUCTS was a small unit with staff of 20 workers ,1 engineer,1

accountant. They were supplying to only domestic market at that time. With high
quality and good price they have increase their sales and expand their business.

Today J.D.Products having the good numbers of staff, experts and 2 other
branches. More than 3 decades of rich and diverse experience in manufacturing
and exporting CYILINDER LINER & SLEEVE made possible for J.D.Products
to manufacture and export Automotive cylinder liner and cylinder sleeves.

12
 COMPANY PROFILE

Name & Address: J.D.PRODUCTS

“KIRAN HOUSE”,
Aji ring road bypass,
2-Sanskar Society,
Rajkot-360003

Form of organization: Sole Proprietorship firm.

Size of Unit: Small Scale Industry

Managing Director : M.G. Patel

No. of Employees: 65

Bankers: HDFC

Auditors: Shreeji Associates

Registered Office : J.D.PRODUCTS

Aji ring road Bypass,
2-Sanskar society,
Rajkot-360003

13
Board of Directors: Mr. Jashmat.G.PATEL
Mr. Vitthal.G.PATEL
Mr. Mansukh.G.PATEL
Mr. Raju.P.PATEL
Mr. Deepak.J.PATEL
Mr. Ganshyam.M.PATEL
Mr. Rakesh.J.PATEL

14
 SIZE OF THE UNIT

Every business is striving towards attaining the optimum size. What is an

optimum size of a business? The optimum size is when the firm has reached its
maximum efficiency. At this stage the average cost per unit of the firm is at its
lowest. It is at this point that the size of the firm should not be changed i.e.
increased or lowered. Usually, any business starts as a small entity and then
during its operating period, it expands till it reaches the optimum size.

There are two main things that will make the firm to either attain the
optimum size or not to attain it. The two things are:

1.) The kind of decision the management makes.

2.) Competition. Eight Factors that Determine the Size of Business

There are a number of factors that you can consider in measuring the size
of a business. The following are some of the factors
1.) Total Asset
2.) Power used
3.) Capital Investment Factor
4.) Volume of the Output
5.) Value of Output
6.) Capacity of Plant
7.) Number of Employees
8.) Raw Materials Used

J.D.Products is a small scale industry, based on the above factors.

15
 FORM OF BUSINESS ORGANIZATON

One of the first decisions that you will have to make as a business owner is
how the business should be structured. All businesses must adopt some legal
configuration that defines the rights and liabilities of participants in the business’s
ownership, control, personal liability, life span, and financial structure. This
decision will have long-term implications, so you may want to consult with an
accountant and attorney to help you select the form of ownership that is right for
you. In making a choice, you will want to take into account the following:

• Vision regarding the size and nature of your business.

•The level of control you wish to have.
•The level of “structure” you are willing to deal with.
•The business’s vulnerability to lawsuits.
•Tax implications of the different organizational structures.
•Expected profit (or loss) of the business.
•Whether or not you need to re-invest earnings into the business.
•Your need for access to cash out of the business for yourself.
An overview of the four basic legal forms of organization: Sole Proprietorship;
Partnerships; Corporations and Limited Liability Company follows.

J.D.Products is a sole proprietor company. It is owned by the sole owner of the

business i.e. in these company sole owner is Mr.Jashmat Thummer. Under the
owner all employees are working.

16
 AIM OF THE BUSINESS

Setting of organizational objectives is the starting point of managerial action.

Since organization are measured and purposive creations, they have some
objective; the end results for which they struggle.

These end results are referred to as ‘Mission’, ‘Purpose’, ‘Objective’, ‘Goal’,

‘Target’, ‘Aim’, etc.

Aim helps the organization to link its activities to the needs of the society and
legitimize its existence.

A detailed understanding of organizational aim is the starting point for rational

managerial action and for the design of its strategies.

The aim of the J.D. PRODUCTS are as follows..

 Highest customer satisfaction.

 Capture maximum market share globally for our products at best quality
with competitive price.

17
 Location of the Unit

When a new industrial unit is to be established, the most important

decision is to be made by an entrepreneur. This decision relates to select the side
at which manufacturing unit is to be located. The process of locating any firm in a
particular industry is called industrial location. The entrepreneur has to locate the
firm at such a place from where company can easily get the raw materials and
other basic facilities.

Location means, “selection of place for establishment of industry where the cost
of production is the lowest at the time of establishment.”

LOCATION OF THE UNIT:

J.D.Products,
Aji ring road Bypass,
2-Sanskar Society,
Rajkot:360003

J.D.Products select the location of the unit because that place is

Industrial Estate and also based on the following factors.
 Availability of raw material
 Weather condition
 Transportation facilities
 Labour facilities
 Availability of power
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 ORGANIZATIONAL STRUCTURE

Organizational chart is a diagrammatic form that shows important aspects

of an organization, including the major functions in their respective relationships.
It provides a bird’s eye view of the relationships between different departments or
divisions of an enterprise as well as the relationship between different executives
and subordinates at various levels.

19
 ORGANIZATIONAL CHART

Owner (sole Proprietor)

Personnel Production Marketing Financial

Manager Manager Manager Manager

Packing
Time Officer Qulity Heat Accountana
Drwording
Incharge Control Treatment t
clerks

Store Security
Keeping Officer & Engineering Workers Engineering Workers
Clerks Watchman

20
 CONTRIBUTION OF THE COMPANY

According to the managing director of J.D.PRODUCTS, “we believe that through

our business we can make a valuable contribution to the society of which we are
integral part. The corporation’s objectives in their key performance are clearly
demonstrated through its activities towards the sustainable economic
development.”

In J.D.Products endeavor to community development the aim to upliftment the

weaker people of the society like mentally and physically challenged people by
providing food, health facilities and clothes. They give the donation to
organization called Manavmandir which is located at Kasturbadham Tramba 10
k.m. away from Rajkot city.

Encouraging and promoting vocational education in the neighboring villages.

 Providing information to staff workers on health and family planning.

 Providing scholarships to deserving children of company’s employees.
 Sponsoring orphans or poor children.
They also owe their responsibilities towards the protection of the
environment this is effectively done by controlling the emission of gases, waste
water and pollutants.
 Use alternate source of energy.
 Emphasis on planting tree and promoting a greenery environment.

21
PRODUCTION
DEPARTMENT

22
SR.NO PARTICULARS PAGE.NO
1 INTRODUCTION
2 RAW MATERIAL USED
3 PRODUCTION PROCESS
4 PRODUCTION PROCESS
CHART
5 PRODUCTS OF THE COMPANY
6 TIME KEEPING SYSTEM
7 QUALITY CONTROL
DEPARTMENT
8 PRODUCTION CAPACITY

23
 INTRODUCTION

In any industrial unit the production department is heart of unit

because all affairs of production department can be affected by all
department. Production department can be owe down costs and thus will
affect finance structure.

In the same way it will affect the marketing department by achieving

higher productivity for a manufacturing concern. It is handled by the
production efficiently to meet demand in time to maintain its goodwill and
whole to meet competition.

In production department following activities are included..

 Designing the products

 Location and layout of plant and building
 Operation of purchase and storage of raw material
 Planning and control of factory operation
 Repairs and maintenance
 Inventory control and quality control
 Research and development, etc.

24
 RAW MATERIAL USED

NORMAL COMPOSITING

CONSTITUENTS COMPOSITION (MIN-MAX)

Carbon 3 to 3.5%
Silicon 1.8 to 2.4%
Manganese 0.60 to 1%
Sulphur 0.15%
Phosphorous 0.20 to 0.40%

CONSTITUENTS COMPOSITION
Chromium Aa Required
Moly Aa Required
Copper Aa Required
Nickel Aa Required
Vanadium Aa Required

MICRO STRUCTURE

MATRIX PEARLITE
Graphite A & B Type
Free ferrite Max.5%

25
Free carbite Max.5%

DIMENSION FOR DRY AND WET LINER SEMI FINISH

DESCRIPTION WET TYPE DRY TYPE

Inner Diameter 40-250mm 40-325mm
Outer Diameter 45-250mm 45-250mm
Length Up to 325mm Up to 350mm

DIMENSION FOR DRY AND WET LINER FULL FINISH

Inner diameter 40-250mm

Outer diameter 45-350mm
Length Up to 375mm

26
 PRODUCTION PROCESS

MELTING AND FORMIING:

Melting is one of the beginning prominent process of the casting . Due
care is taken while melting like charges preparation as per customer material
requirement.
Next, unit having 500 kg medium frequency induction furnace.
Induction melting is mainly used for critical quality material requirements in
chemical, physical and microstructure properties.

ROUGH MACHINE OUTER:

After melting, those melt liquid put into the one machine to give it
appropriate shape, that process is called centrifugal process.

27
FINAL MACHINING INNER:
After centrifugal process, liners are passed for further process i.e. it
gives high accuracy, taper, oval shape and surface finish to the liners after
reducing its temperature naturally

INNER CROSS HORNING::

Horning process on plateau honing machine to achieve required
quality parameters likes the surface finish Ra, Rt, Rmax, R3z, MR1, MR2, etc.

CHECKING:
Checking of each liners is done by the experts employed by the
company. Checking is done by men, so the customer not have to sacrifice in any
way.

OILING:
Oiling is done on the liners surface by Deeping it into the one
container having oil.

28
PACKING:
It is the last stage of the process. Liners are packed first in the VCI papres,
than in the corrugate sheet, then into the master cartoon.

29
 PRODUCTION PROCESS CHART

Packing Melting
and
Forming

Rough
Oiling machine
outer

Final
Checking Machine
inning

Inner cross
Blacking horning (by
process if diamond
necessary tool
honing)

30
 PRODUCTS OF THE COMPANY

Cylinder liners and sleeves – cylinder liner (wet liners) and sleeves(dry
liners) of all type of engines, tractors, cars, trucks, compressor and generators and
also they manufacture and export as per customers required specifications ,
drawing or samples.

J.D.Products have facility to develop any type or size of fully finished and pre
honed cylinder liner and sleeve can be fitted directly in engines with no further
machining required before or after its fitment.

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 CYLINDER LINER (WET LINER)

The Cylinder of an internal consumption engine includes wet type upper

portion and a dry type lower portion. The upper (wet) portion and a dry type
lower portion. The upper (wet) portion and a dry type lower portions
strengthening the liner in the wet area and enabling the overall the overall
thickness of this portion of the liner to be smaller than would otherwise be
possible. Further the shapes involved by this construction provide a parallel
annular flow passages by which the cooling fluid is directed in parallel paths
around the upper portion of each of the cylinder from side of each cylinder to the
other side thereof.

32
 CYLINDER SLEEVES (DRY LINER)

A Cylinder sleeves or a dry liner has a flange at the outer circumference of the
upper part of a liners barrel, and also has a grind relief groove formed below the
flange at the outer circumferential surface of the liner barrel. The upper surface
and the lower surface of the flange are coated with a coating film comprising a
heat resist resin containing a solid lubricant. The coating film may also be applied
to only the lower surface of the liner flange.

33
 TIME KEEPING SYSTEM

Time keeping system means to subdivide the work time and to supervise the
working time of employees on predetermined period. In short, time keeping
system means how many shifts are there in a particular company.
The purpose of time keeping system is to establish control and facilitate
employee’s discipline. Now a day every company is using time keeping system so
that the production carried out easily and efficiently.
This company is working through out 12 hours a day. The working hours are
divided into 2 shifts. They are as under.

SHIFTS TIMING HOURS

First shift 8.00A.M. to 2.00P.M. 6
Second shift 2.00P.M. to 8.00P.M. 6

The work continuous for 12 hours in J.D.Products. According to above shifts

the working hours of all workers is regulated and controlled by the time keeping
system.

34
 QUALITY CONTROL DEPARTMENT

Utmost care is taken for quality control process, at each step, starting from
forgings to finish, which go a long way in ensuring high performance precut. A
part from equipped machine shop, they have a modern laboratory and heat
treatment plant equipped with furnaces with the precise temperature and
atmospheric controls, which are very critical to produce within short tolerance
conducted at every stage of the activity, on dimensional, chemical and
metallurgical parameters, thus resulting in world class products with the highest
performance standard.

J.D.Products is equipped with the following quality check instruments for its
constituent and the high quality Cylinder liners and sleeves:
 Spectrometer
 Material analysis lab installed with spectrometer
 Compound optical microscope
 Micro meter
 Surface roughness tester
 Hardness tester ring micrometer
 Height micrometer
 Other measuring instruments.

35
 PRODUCTION CAPACITY

Production capacity of the J.D. products per year is given below.

YEAR PRODUCTION CAPACITY PER YEAR

1985 50,000 liners
1990-1995 1,00,000 liners
1996-2000 1,50,000 liners
2001-2005 2,50,000 liners
2006-2009 4,00,000 liners
2009-2012 5,00,000 liners

36
PERSONNEL
DEPARTMENT

37
SR.NO PARTICULARS PAGE.NO
01 INTRODUCTION
02 RECRUITMENT AND SELECTION
03 TRAINING AND DEVELOPMENT
04 WAGES AND SALARIES
05 PROMOTION AND TRANSFER
06 WELFARE FACILITIES
07 PERSONNEL RECORDS
08 PERSONNEL RELATION

38
 INTRODUCTION

Personnel management is the direction and co-ordination of human relations

in the business organization. Its main objective is maximum output with the
minimum use of physical and mental effort of labour force. In the words of
American society of Personnel Administration, “Personnel management is an
art of acquiring, developing and maintaining the competent work force in
such a manner as to economy the functions and objectives of the
organization.”

In J.D.Products , the Personnel Department is very effective. It looks after

the needs and desires of every employee. It believes that a satisfied worker is an
asset of the company. Worker are the heart of the company. J.D.Product is
having 65 employees working in it.

39
 RECRUITMENT AND SELECTION

Recruitment is the process of identifying that the organization needs to

employ someone up to the point at which application forms for the post have
arrived at the organization.

Selection then consists of the processes involved in choosing from

applicants a suitable candidate to fill a post. Training consists of a range of
processes involved in making sure that job holders have the right skills,
knowledge and attitudes required to help the organization to achieve its
objectives. Recruiting individuals to fill particular posts within a business can be
done either internally by recruitment within the firm, or externally by recruiting
people from outside.

J.D.Products follows the systematic process of recruitment and selection

of employees. So that excess and scarcity of employees will not get generated.
They recruit the employees based on their ability and qualification. They select
the employees after the few test and personal interview.

40
 TRAINING AND DEVELOPMENT

Human Resource Management, training and development is the field

which is concerned with organizational activity aimed at bettering the
performance of individuals and groups in organizational settings. It has been
known by several names, including human resource development, and learning
and development.

J.D.Products follows the following training and development process.

Training: This activity is both focused upon, and evaluated against, the job that
an individual currently holds. They are giving proper training to their workers
before starting work to the company by employees. They first introduce the
company and their working process and give proper training to the selected
employees. And also gives training to the exists employees regarding to the new
technology in the company.

Development: This activity focuses upon the activities that the organization
employing the individual, or that the individual is part of, may partake in the
future, and is almost impossible to evaluate. Company is making possible efforts
to develop the unit in their best way.

41
 WAGES AND SALARIES

Wages and salaries include the values of any social

contributions, income taxes, etc., payable by the employee even if they are
actually withheld by the employer for administrative convenience or other reasons
and paid directly to social insurance schemes, tax authorities, etc., on behalf of the
employee. Wages and salaries may be paid in various ways, including goods or
services provided to employees for remuneration in kind instead of, or in addition
to, remuneration in cash.

J.D.Products follows the following system in the payment of wages

and salaries.

Wages and salaries in cash consist of wages or salaries payable on

monthly basis including payment allowances such as those for working overtime;
plus amounts paid to employees away from work for short periods (e.g., on
holiday); plus ad hoc bonuses and similar payments; plus commissions, gratuities
and tips received by employees.

Company is adopting TIME WAGE SYSTEM. They are paying their

employees based on their working days.

42
 PROMOTION AND TRANSFER

A transfer is usually a lateral move to a vacant position. A transfer within

the department may provide an opportunity for an employee to assume different
responsibilities and develop new skills. Transfers to other departments may also
provide career development by enhancing skills and learning about other
functions of the University. A transfer will not normally result in a change in
compensation.

A promotion is usually a move by an employee to a vacant position at a

higher grade level either within the current department or in a different
department. Promotions generally result in a salary increase at the time of
promotion. The general guidelines for these increases are covered in this policy,
but supervisors should contact the Compensation section of the Human Resources
Department for specific information.

J.D.Products gives promotion to their employees on the basis of

employee’s mental and physical skill and also based on the efficiency the
workers. The company is having 3 units, so if requires than employees are
transfer to the other unit.

43
 WELFARE FACILITES

To with the faith of employees, J.D.Products has provided some welfare

facilities to their employees, which are as follows.

Medical Facilities: Company has appointed well known doctors for the services
of the employees. Company also provides pain up leave of employees is in
hospital.

Safety Facilities: The company is providing full safety to its workers so that any
type of accident can be avoided . in fact , the company is given many safety
excellence awards.

Variable Pay: The workers of the company can get variable pay on account of
company’s profit and the variable pay differs from person to person so that
performance appraisal can be made.

44
 PERSONNEL RECORDS

By the term records is meant the preservation of information in files and

documents. They contain information on job analysis, evaluation, description,
training and development, transfer, promotion, dismissals, wages, salaries, and a
lot of other activities in which personnel are involved. They are generally
prepared for long term use.

In J.D.Products, the maintenance of personnel records containing all the

information regarding employees is very efficient so that these records can be
used in future to remove the grievances of the employees.

45
 PERSONNEL RELATION

Progress, prosperity and happiness of people are being achieved in peace

only. Similarly peace in industrial world is necessary for growth and
enhancement.

Good relation between workers and management are only one factor
which can establish peace in any industrial organization.

J.D.Products has created a good relationship between the management

and its employees. It also appreciates their work to improve their morale.

J.D.Products has a good understanding between the management and

workers to co-operate with each other, to maintain best industrial relation and to
avoid all possibilities of disputes.

The company looks after their employees and provides all possible facilities
like Bonus, Canteen facilities, etc which satisfy them in all ways.

46
FINANCE DEPARTMENT

47
SR.NO PARTICULARS PAGE.NO
01 INTODUCTION

02 MANAGEMENT OF OWNED CAPITAL AND

BORROWED CAPITAL
03 SOURCE OF FINANCE

04 BALANCE SHEET

48
 INTRODUCTION

Finance is regarded as LIFE BLOOD of the business organization.

Every business enterprise is largely depends on the efficient management of its
finance.
Finance management is concern with rising funds in the economic and suitable
manner and using these funds are profitable as possible.

According to Solomon, “Finance management is concerned with the

efficient use of an important economic resources namely capital funds.”

There are three key elements to the process of financial management:

(1) Financial Planning

(2) Financial Control

(3) Financial Decision-making

J.D.PRODUCTS manages financial efficiently which would be to:

• Create wealth for the business

• Generate cash, and

49
• Provide an adequate return on investment bearing in mind the risks that the
business is taking and the resources invested.

50
 MANAGEMENT OF OWNED CAPITAL AND
BORROWED CAPITAL

 OWENED CAPITAL:

 CNC machine 1600000

 High speed coping machine 300000
 High precision imported honing machine 350000
 Honing machine 150000
 6 Boring Machine 900000
 Cylinder Grinding Machine 275000
 15 Heavy duty precision lath machine 1900000
 Tool Grinder 5000
 Stripping machine for packing 25000
 Induction Furnace 1200000

 BORROWED CAPITAL:

 C.C. of 10 lakhs from DENA Bank.

51
 SOURCE OF FINANCE

The efficiency of financial managers lies in acquiring finance at minimum

cost. The same source may not be available for short or long term needs. Financial
decisions are to be taken by analysing the various source of acquiring finance are
to be considered.

There are two type of source of finance used by the

J.D.Products.

1. Internal source of finance

2. External source of finance

1. Internal source of finance:

In this source J.D. Products collect finance through internal

credit, fund and ploughing back of profit, etc.

2. External source of finance:

In this source J.D.Products collect finance through bank. i.e. DENA

Bank.

52
 BALANCE SHEET

BALANCE SHEET AS ON 31/03/2013

53
54
MARKETING
DEPARTMENT

55
SR.NO PARTICULARS PAGE.NO
01 INTRODUCTION

02 PRICING POLICY

03 EXPORTS

04 CHANNEL OF DISTRIBUTION

05 SALES PROMOTION

06 ADVERTISEMENT

07 TRANSPORTATION

08 COMPETITORS

56
 INTRODUCTION

Marketing management is a business discipline which is focused on the

practical application of marketing techniques and the management of a firm's
marketing resources and activities. Rapidly emerging forces of globalization have
led firms to market beyond the borders of their home countries,
making international marketing highly significant and an integral part of a firm's
marketing strategy.

Marketing managers are often responsible for influencing the level, timing, and
composition of customer demand accepted definition of the term. In part, this is
because the role of a marketing manager can vary significantly based on a
business's size, corporate culture, and industry context. For example, in a large
consumer products company, the marketing manager may act as the
overall general manager of his or her assigned product.

To create an effective, cost-efficient marketing management strategy, firms must

possess a detailed, objective understanding of their own business and the market
in which they operate. In analyzing these issues, the discipline of marketing
management often overlaps with the related discipline of strategic planning.

Marketing management often finds it necessary to invest in research to collect the

data required to perform accurate marketing analysis. As such, they often conduct
market research (alternately marketing research) to obtain this information.
Marketers employ a variety of techniques to conduct market research, but some of
the more common include:

57
 Qualitative research, such as focus group and various types of interviews
 Quantitative marketing research, such as statistical surveys
 Experimental techniques such as test markets
 Observational techniques such as ethnographic (on-site) observation

58
 PRICING POLICY

Pricing is very critical decision in marketing management. It is a

price regulator of production, distribution, and consumption of goods. Pricing
strategy determines the firm’s position in the market.

Pricing decision has strategic importance in any enterprise. It

means decision of determining price of product price can be defined as the
exchange value of the goods or service in the terms of money. The price of
products should be determined in such a matter so as to offer a reasonable
remuneration to middle man and the maximum satisfaction to the consumers.

The price of a product is determined by welding a desired

percentage of profit on cost of the total cost of the product taking to account the
margins for middleman.

THE PRICING POLICY OF J.D.PRODUCTS IS:

Weight into current price of cost iron

+ Labour charges
+ Electricity
+ Packing Charges
+ Other Charges on the bases of customer requires
+ 10% Profit
= Price of develop product

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 EXPORTS

Export is most important for the economic development of the any

country. Export helps to earn the foreign currency in the country and mainly to
increases the sales of the products of the country.

J.D.PRODUCTS exports their products to many countries and help in

the economic development of the country. They are exporting their products to
the countries like,
 Dubai
 Singapore
 Malaysia

They transport their products through sea ports of Mumbai while exporting
the products.

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 CHANNELS OF DISTRIBUTION

Distribution means to distributes, spread out of disseminate in the

field of marketing. Channels of distribution indicate routes or path ways through
which goods and services flow or move from producers to consumers.

Distribution channel means set of marketing activity related to

movement of flow goods and services from the primary to ultimate customers
produce goods can be sold.

J.D.Products is concerned with distribution of cylinder liners and

sleeves are as follows.

 DIRECT INVESTMENT :-
Under this channel, products selling are done through
manufacturer to direct consumer.
 INDIRECT INVESTMENT :-
Under this method company sell its products as follows.

Manufacturer

Agent or Middleman

Customer

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 SALES PROMOTION

Sales promotion means increase in sales by positive way.

Sales promotion is the step taken to increase sales of product.

To boost up the sales and the efforts of selling force are the part of sales
promotion. Customers are stipulated by some special intensive like advertising
and personal selling and co-ordinate them.

In today’s competitive world, promotional activities play an important role.

It is not consider as expenditure but it is an investment, which can reach dividends
or profits.

J.D.Products follows the certain points for sales promotion which

are as follows.

 To attract customer.
 To increase demand by popularizing the products.
 To face competition effectively.
 To supplement personal selling and advertising.
 To launch new product range in the market.

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 ADVERTISEMENT

Advertising is a powerful promotion tool to establish and retain brand

loyalty in competitive world and fast growing advertising of product is very
important.

The main role of advertisement is that it is promoter’s sales and

therefore it is also called as Promotional activity. Advertising is inventory in this
modern competitive market.

Advertising is an art of setting industrial news paper, magazines,

exhibitions, etc.

In J.D.Products advertisement is done in well manner, industrial news

paper also issue the poster, stickers, bullpen, pamphlets, keychain and calendar,
internet promo, etc.

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 TRANSPORTATION

Transportation is the movement of people, animal, and goods from one location to
another. Modes of transport include air, rail, road, water, cable, and pipelines.
Transportation is enables trade between people, which in turn establishes
civilizations.

Transport infrastructure consists of the fixed installations necessary for transport,

including roads, railways, airways, waterways, and pipelines and terminals such
as airports, railway stations, bus stations, warehouses, trucking terminals, and
seaports. Terminals may used for interchange of passengers and cargo and for
maintenance.

J.D.Products used to transport their products through

 trucks at local areas and
 When they have to export, they are transporting through ships.

They used to transport their products through the sea ports of Ahmadabad
and Mumbai.

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 COMPETITORS

Today is the world of competitors. There is a cut–throat competition

in the market. If a company has to survive in the market then they have to make
all possible efforts to sustain in the market.

Competitors are increasing day by day in the competitive business

world. The businessman has to take care that the business will not get affected by
the competitors adversely.

J.D.Products is taking care that their business will not get affected
by the competitors. Always having up to date information about their competitors,
market condition, etc, so that they will not have to suffer from the loss, and
business runs smoothly with Hugh profit.

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 FUTURE PLANS

Success is a thing which cannot be achieved easily. To achieve

success one has to work on it. It requires time, passion and strong determination.

A future plan is always connected with coming time and every

firm should try to make better position in future from today. It may be change in
technology, equipment, increase in production capacity, increase of manpower
and its satisfaction, etc.

J.D.Products is concerned company’s future plan are,

 To increase sales and reduce cost of production.

 To import machinery from Germany which is modern as compare to
present machinery, so that it helps company to produce more and increase
sales and quality.
 The company is having three units and wants to establish two more unit of
the company.

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 CONCLUSION

From my experience of the company and after worked on the

project I can say that the company is having good or beneficial points that
the company is able to survive in the market with good reputation.

Company’s main strength is that the company is having good

employees that are working with their full of effort. Next, the main thing
that is company having is their management system. The management of
the company is so in well-organized manner that the company never
attended any type of disputes and problems.

Company is also having sound financial position and is maintaining

good relationship with the banks, debtors, officers and others.

I wish that the company will have very bright future.

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 SUGGESTION

Nobody is perfect according to this sentence no one is perfect

in this competitive world but every one has to try to get more development.
Although J.D.Products is very well organized company, I would like to
give my suggestion to the company.

 The industry should try for better marketing or advertisement

 The industry should try to become large scale industry so that it can
able to produce in hugh amount of products and export it so it helps
the country’s for economic development.
 The company should try to use modern technology which helps
them to reduce cost of products.

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 BIBILOGRAPHY

 WEBSITE:-
1. www.businesscasestudies.com
2. www.Nyu.edu
3. www.tutor2u.net

 REFERANCE BOOKS:-

1. Principle of Management
--- L.M. Prasad.
2. Principle and practice of management
--- Sherlaker and Sherlaker.

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