Professional Documents
Culture Documents
ACADEMIC
REGULATIONS
&
SYLLABUS
The journey of CHARUSAT started in the year 2000, with only 240 Students, 4
Programmes, one Institute and an investment of about Rs. 3 Crores (INR 30 million). At
present there are seven different institutes falling under ambit of six different faculties.
The programmes offered by these faculties range from undergraduate (UG) to Ph.D
degrees including M.Phil. These faculties, in all offer 51 different programmes. A quick
glimpse in as under:
CHARUSAT is privileged to have 360 core faculty members, educated and trained in IITs, IIMs
and leading Indian Universities, and with long exposure to industry. It is also proud of its past
students who are employed in prestigious national and multinational corporations.
From one college to the level of a forward-looking University, CHARUSAT has the vision of
entering the club of premier Universities initially in the country and then globally. High Moral
Values like Honesty, Integrity and Transparency which has been the foundation of ECC
continues to anchor the functioning of CHARUSAT. Banking on the world class infrastructure
and highly qualified and competent faculty, the University is expected to be catapulted into top
20 Universities in the coming five years. In order to align with the global requirements, the
University has collaborated with internationally reputed organizations like Pennsylvania State
University – USA, University at Alabama at Birmingham – USA, Northwick Park Institute –UK,
ISRO, BARC, etc.
CHARUSAT has designed curricula for all its programmes in line with the current international
practices and emerging requirements. Industrial Visits, Study Tours, Expert Lectures and
Interactive IT enabled Teaching Practice form an integral part of the unique CHARUSAT
pedagogy.
The evaluation of the student is based on grading system. A student has to pursue his/her
programme with diligence for scoring a good Cumulative Grade Point Average (CGPA) and for
succeeding in the chosen profession and life.
ACADEMIC REGULATIONS
Masters of Business Administration (MBA) Programme
Year – 2016
1. System of Education
The Semester system of education should be followed across The Charotar University of
Science and Technology (CHARUSAT) both at Undergraduate and Master‟s levels. Each
semester will be at least 90 working day duration. Every enrolled student will be
required to take a specified load of course work in the chosen subject of specialization
and also complete a project/dissertation if any.
2. Duration of Programme
2.2 The span period of the programme is three years from the date of registration in the
programme.
Any graduate who is eligible for admission to the MBA programme will be admitted to
the programme according to the regulations for admission decided by Government of
Gujarat from time to time.
A student admitted to a program should study the course and earn credits specified
in the course structure. The details of programme structure, credit requirements, areas
of specialisation proposed to be offered, etc. are presented at Appendix – I.
5.1 All activities prescribed under these regulations and listed by the course faculty
members in their respective course outlines are compulsory for all students pursuing
the courses. No exemption will be given to any student from attendance except on
account of serious personal illness or accident or family calamity that may genuinely
prevent a student from attending a particular session or a few sessions. However,
such unexpected absence from classes and other activities will require to be
condoned by the Dean/Principal.
6 Course Evaluation
6.1 The performance of every student in each course will be evaluated as follows:
6.1.2 Final examination by the University through written paper or practical test or
oral test or presentation by the student or a combination of these, for 70% of the
marks for the course.
6.2.1 The final examination by the University for 70% of the evaluation for the course
will be through written paper or practical test or oral test or presentation or a
combination of these.
6.2.2 In order to earn the credit in a course, a student has to obtain a grade other than
FF.
6.3.1 A student who secures at least 40% marks in the University examinations in any
course and at least a total of 50% marks in the internal evaluation components
and University examination put together will be declared to have passed that
course, as shown in the following table:
7 Grading
7.1 The total of the internal evaluation marks and final University examination marks in
each course will be converted to a letter grade on a ten-point scale as per the following
scheme:
Grading Scheme:
Range of Marks (%) ≥80 ≥75 ≥70 ≥65 ≥60 ≥55 ≥50 <50
Letter Grade AA AB BB BC CC CD DD FF
Grade Point 10 9 8 7 6 5 4 0
7.2 The student‟s performance in any semester will be assessed by the Semester Grade Point
Average (SGPA). Similarly, his performance at the end of two or more consecutive
semesters will be denoted by the Cumulative Grade Point Average (CGPA). The SGPA
and CGPA are calculated as follows:
(iii) No student will be allowed to move to the second academic year if his/her CGPA is
less than 3 at the end of the first academic year.
(iv) In addition to above, a student has to comply with the requirements of the
regulatory bodies, wherever such requirements exist.
(v) A student will have a maximum of four chances* after first appearing in that
examination to clear that course, subject to the restriction on the span period
stipulated in clause 2.2 above.
8. Awards of Degree
8.1 Every student of the programme who fulfils the following criteria will be eligible for
the award of the degree:
8.2 Any student who fails to satisfy minimum requirement of CGPA will be allowed to
improve the grades so as to secure a minimum CGPA for the award of degree. Only the
latest grades obtained by him/her will be considered.
9. Award of Class
The class awarded to a student in the programme is decided by the final CGPA as per the
following scheme:
10. Transcript
The transcript issued to the student at the time of leaving the University will contain a
consolidated record of all the courses taken, credits earned, grades obtained,
SGPA,CGPA and class obtained.
A1.1 The programme is structured into four semesters, consisting of classroom contact-based
work and a summer training / internship programme.
A1.2 Each semester will be for a minimum of 90 working days for classroom work, covering
classroom contact sessions, laboratory / tutorial / library / group work, case discussions
and presentation, field-based as well as library / internet search-based assignments and
projects, classroom exercises, management and simulation games, short quizzes, and
class tests. The duration for any organisational attachment / training during the semester
and final University examinations will be in addition to the 90 working days.
A1.3 The summer training / internship programme will be for a minimum duration of 45 days /
6-8 weeks and will commence at the end of the second semester classroom work.
A1.4 The structure of the MBA programme is as shown in the following figure:
ORIENTATION
SEMESTER 3
CLASSROOM
WORK
SEMESTER 1
SEMESTER 3
SEMESTER 4
SEMESTER 2 SUMMER
TRAINING/
Second Year
INTERNSHIP
First Year
A2.1 Any student of the MBA programme who earns 100 credits by pursuing the prescribed
course work and passing all tests, examinations, assignments, laboratory work, projects
and all other evaluation components as per the passing standards of the University will
be eligible for the award of the Master of Business Administration (MBA) degree.
A2.2 A credit for the MBA programme will mean fifteen (15) classroom contact sessions of
sixty (60) minutes each or fifteen (15) laboratory / tutorial / library / group work sessions
of two hours (120 minutes) each, pursued over a semester. With a minimum of 90
working days spread over about 15 weeks at an average of 6 working days per week, a
credit will mean, on an average, one classroom contact session of sixty (60) minutes or
one laboratory / tutorial / library / group work session of two hours (120 minutes) per
week.
A2.3 The current distribution of credits over the two-year period for classroom contact
sessions and laboratory / tutorial / library / group work sessions will be as follows:
Number of
Sl. No. Semester
Credits
1 Semester - 1 23
2 Semester - 2 26
5 Semester – 4 23
100
A2.4 A course will be of two or more credits as shown in the detailed list of courses for the
programme.
A2.5 All courses shown in the list of courses are compulsory for all MBA students. However,
students will have the option of pursuing a total of six elective courses of four credits
each, out of eight courses offered during third and fourth semesters and one
comprehensive project of six credits during the fourth semester.
A2.6 Some courses will have only classroom contact sessions and some others will have
tutorial / laboratory / library / group work sessions, as shown in the list of courses.
Semester 1
Course
No Course Name Department/Faculty
Code
1 MA771 Reliability and Risk Analysis Mathematics
2 EE 781 Optimization Techniques Engineering
3 ME781 Occupational Health and Safety Engineering
4 CE 770 Research Methodology Engineering
Computer
5 CA730 Internet & Web Designing
Application
6 PT795 Health & Physical Activity Physiotherapy
7 NR 751 Women‟s Health Nursing
8 RD701 Introduction to Analytical Techniques Applied Science
Introduction to Nanoscience &
9 RD702 Applied Science
Technology
Faculty of
10 MB650 Creative Leadership
Management Studies
11 PH825 Community Pharmacy Ownership Pharmacy
Semester 2
Course
No Course Name Department/Faculty
Code
1 EE782 Energy Audit and Management Engineering
2 CE771 Project Management Engineering
3 IT771 Cyber Security and Laws Engineering
Computer
4 CA 842 Mobile Application Development
Application
5 PT796 Fitness & Nutrition Physiotherapy
6 NR 752 Epidemiology and Community Health Nursing
7 OC733 Introduction to Polymer Science Applied Science
Faculty of
8 MB651 Software based Statistical Analysis
Management Studies
9 PH826 Intellectual Property Rights Pharmacy
10 MA772 Design of Experiments Mathematics
A3.1 The Institute will offer courses of specialisation in the following functional / sectoral
areas /streams of management:
Marketing Management
Financial Management
Human Resource Management
Information Technology Management
Health Care Management
Project and Infrastructure Management
Family Business and Entrepreneurship Management
Tourism and Hospitality Management
Journalism and Mass Communication Management
The Institute will endeavour to offer specialisation in as many areas / streams as possible
from the above list. However, any specific area / stream of specialisation / course will be
offered by the Institute during any year only if about twenty-five percent of the students
opt for it and if the faculty resources are available.
A3.2 Any student can claim to have specialised in a particular area / stream if he has
successfully completed
A3.3 Every student has to opt for specialisation in only one functional area of management for
the award of MBA degree.
A3.4 A student may specialise in only one functional / sectoral areas / streams of management
by taking six courses in each of the areas and carrying out a comprehensive project in
each of the areas.
A3.5 However, no student will be allowed to specialise in more than one functional stream of
management.
A4.1 The Faculty Board of the Faculty of Management Studies and the Dean of the Faculty of
Management Studies will keep the curricula current and in tune with the changes
A4.2 The review of the programme, its structure, the course curricula, pedagogy and
evaluation will be undertaken by the individual Boards of Studies at least once in every
two years.
A4.3 Every course of the programme will be designated by a five-digit alphanumerical code as
per the following scheme:
Evaluation Scheme
Teaching Scheme/Contact Hours
Theory Practical
Course Code Course Name Credits
Contact Total
Theory Practical Internal External Total Internal External Total
Hours Hours
Macro-Economics
MB740.3 and Business 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Environment
Research Methods
MB741.3 3 3.00 --- --- 3.00 30 70 100 --- --- ---
for Management
Quantitative
MB742.3 Analysis for 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Management - 2
Human Resource
MB743.3 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Management
Costing and
MB744.3 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Control Systems
Financial
MB745.3 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Management
Marketing
MB746.3 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Management
Operations
MB747.3 3 3.00 --- --- 3.00 30 70 100 --- --- ---
Management
Software Based
MB651 Statistical 2 --- --- 2.00 2.00 --- --- --- 30 70 100
Analysis
Communication
MB781.3 --- --- --- 2.00 2.00 --- --- --- --- --- ---
Skills-2
Non- Library --- 4.00 4.00 --- --- --- --- --- ---
---
Credit
Areas MANAS --- --- 2.00 2.00 --- --- --- --- --- ---
---
Computer
--- --- 2.00 2.00 --- --- --- --- --- ---
Tutorial
Total 26 24.00 08.00 04.00 36.00 240 560 800 30 70 100
For example: MB864.3 – Learning Project Management through Software has practical evaluation components.
SYLLABI
(Semester – 1)
To enable the students to understand the principles underlying the structure and
functioning of markets.
To help them to apply economic theory for optimal decision-making at the firm
level in the context of market constraints, through real-life examples from across
the globe and real cases of firms.
To provide them sufficient exposure to the world of industry, trade and commerce,
so as to make them feel comfortable reading and understanding daily economic and
financial news about firms, and engaging in critical discussion on economic issues
affecting firms.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Books
To impart the students the required skills in collecting and understanding the data
using basic statistical tools and techniques.
To help the students discover the potential for application of the statistical tools to
management functional areas like accounting, finance, operations, marketing, HR,
etc. by using MS-Excel / SYSTAT software package for practical applications.
To expose the students to basic statistical tools and techniques relevant to
managerial decision-making through examples and cases drawn from different
functional areas;
To help the students develop proficiency in the use of MS-Excel for data analysis and
interpretation of outputs for managerial decision-making; and
To provide the necessary foundation for data collection, analysis, interpretation and
presentation in other courses.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. David .M. Levine, Krehbiel, Berenson, P.K. Viswanathan, (Latest Edition), Business
Statistics – A First Course, (Latest Edition), Pearson Education.
Reference-Books
1. Anderson, Sewney, (Latest Edition), Statistics for Business and Economics, Thomson.
2. Aczel, Soundarapandian, (Latest Edition), Complete Business Statistics, Tata McGraw-
Hill.
3. T N Srivastava, Shailaja Rego, (Latest Edition), Statistics for Management, Tata
McGraw-Hill.
4. Christian Albright, Wayne Winston, et. al., (Latest Edition), Data Analysis and
Decision-making with MS-Excel, Thomson.
5. D. P. Apte, (Latest Edition), Statistical Tools for Managers – Using MS-Excel, Excel Books
6. Naval Bajpai, (Latest Edition), Business Statistics, Pearson.
To expose the students to the need for critical thinking practice as a necessary
ingredient in decision-making capabilities;
To inculcate in them the habit of analysis as a routine and enable them to seek and
know the reasoning behind any situation, decision, data, information, news, etc.; and
to demonstrate how to apply an analysis framework to an in-depth case example
indicating necessary connections formed during analysis.
To develop the students as managers who know how to think, i.e. how to become
independent, self-directed thinkers and learners, to introduce the key steps of case
analysis, output of recommendations and writing skills.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
An analytical and enquiring mindset that does not accept any information at face
value, but evaluates critically its source and implications.
An ability to analyze the case (situation) with application of knowledge attained and
write the report.
VIII. Reference Material
Text-Book
1. Bassham Gregory, et. al., (Latest Edition), Critical Thinking – A Student‟s Introduction, Tata
McGraw-Hill.
2. James S. O‟ Rourke IV, Singh Anubha, (Latest Edition), Management Communication – A
Case-Analysis Approach, Pearson Education.
Reference-Book
1. TaherNasreen, Gopalan Swapna (ed.), (Latest Edition), Critical Thinking –
Concepts and Applications, ICFAI University Press.
Journals / Magazines / Newspapers
1. Dialogue Journals and Critical Thinking.
Module Classroom
Title/Topic
No. Contact Sessions
Introduction
The Role of Communication in Contemporary Business
Communicating within Organizations
Types of Communication
1 Process of Communication 09
The C‟s of Good Business Communication
Causes of Interference to Effective Business Communication
External Influences on Business Communication
Using Technology to Improve Business Communication
Interpersonal Communication-I
Introduction to Interpersonal Communication
2 Communication Styles or Modes 08
Managerial Listening and Responding
Nonverbal Communication
Interpersonal Communication-II
Managing Conflicts in Organization
3 Communicating in Diverse Environment 08
Managerial Negotiation
Interviews
Managerial Writing
Stages of Writing process
4 09
Preparing Good-and-Neutral News Messages
Preparing Bad-News Messages
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Bovee, Courtla and L., Thill, John V., Chaturvedi, Mukesh, (Latest Edition), Business
Communication Today Pearson Education.
2. Lehman, Dufrene, Sinha, (Latest Edition), BCOM. Cengage Learning.
3. Raman, Singh, Praksh, (Latest Edition), Business Communication, Oxford.
Reference-Books
1. Lesikar, R.V. and M.E. Flatley, (Latest Edition), Basic Business Communication, Tata
McGraw-Hill
2. Koneru Arun, (Latest Edition), Professional Communication, McGraw Hill
3. O, Rourke James and Gupta Jaba Mukherjee, (Latest Edition), Management
Communication: A Case-Analysis Approach, Pearson Education.
4. Hynes Geraldine, (Latest Edition), Managerial Communication: Strategies and Applications,
Tata McGraw-Hill.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Reference-Books
To expose the students to the different functions performed by managers, the roles
they have to play for those functions , and the knowledge and skills they have to
develop for the roles through real life examples and cases;
To help the students develop an understanding of concepts and tools like MBO and
SWOT to develop proficiency in the planning of activities of an organization.
To enable the students to appreciate the importance of entrepreneurship, innovation
and leadership and to help them realize the need for collaboration and networking in
the management of any functional area of management;
To provide the necessary foundation for all other courses based on management
practices across the world
To expose the students to the environmental and organisational context, cognitive
processes and dynamics of organisational behavior; and
To enable them to manage and lead for high performance with the human being at
the centre of the organisation.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
A clear understanding and exposure to the functional areas of management and the
roles managers assume for managerial performance.
Text-Book
1. Bateman Thomas, Snell Scott, (Latest Edition), Management – Leading and Collaborating
in the Competitive World, Tata McGraw-Hill.
Reference-Books
1. Weihrich Heinz and Koontz Harold, (Latest Edition), Management: A Global and
Entrepreneurial Perspective, Tata McGraw-Hill.
2. Stoner, Freeman and Gilbert Jr., (Latest Edition), Management, Prentice Hall of India.
3. Weihrich Heinz and Koontz Harold (2008), Management: A Global and Entrepreneurial
Perspective, Tata McGraw-Hill
4. Kaul, Asha, Effective Business Communication, PHI, New Delhi.
5. Chaturvedi, P.D., and Mukesh Chaturvedi, Business Communication, Pearson
Education
6. McGrath, E.H., Basic Managerial Skills for All, PHI, New Delhi
7. Slocum, Helrigel, Organisational Behaviour, Thomson/Cengage
8. Udai Pareek (2008), Understanding Organisational Behaviour, Oxford University
Press
This is an introductory course in basic computer use and to expose the students to
IT relevant to the immediate needs of managers;
Microsoft Office is powerful and popular application software that is used in
businesses around the world. To enable them to develop proficiency in using certain
components of the package includes MS Word, MS Excel, MS Power Point, MS
Access and MS project for managerial applications and for pursuing the other
courses of the MBA programme successfully
Module
Title / Topic Classroom Contact / Lab Sessions
No.
Introduction to Computer
Computer Hardware
01
Computer Software
Exercises
Basic of Operating System
Folder and Files
Widows Accessory 01
Widows Utilities
1
Exercises
Introduction to MS Office Applications
Microsoft Office Word
Microsoft Office Power Point
Microsoft Office Excel 01
Microsoft Office Access
Microsoft Outlook
Microsoft Office Project
Microsoft Office Word
Creating and Editing document
Formatting and Printing
2 06
Table and Graphics
Mail Merge and Labels
Exercises
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation
marks for the course. The Institute-level evaluation will constitute 30% of the total
marks for the course.
The University examination will be for 70 marks and will be based on practical
computer-based tests and a viva-voce.
An ability to use computers and basic application software packages effectively for
different types of work like formal report preparation, making presentations
Reference Material
Text-Books
1. R. P. Soni, Harshal Arolkar, Sonal Jain, (Latest Edition), Working with Personal Computer
Software, Books India Publications, Ahmedabad.
2. Stephen L. Nelson, (Latest Edition), The Complete Reference: Office XP, Tata
McGrawHill Publication.
3. Elaine Marmel, (Latest Edition), Microsoft Office Project Bible, Wiley Publication.
Reference-Books
Hours/week 2 - 2
2
Marks 100 - 100
At the start of course, the course delivery pattern, prerequisite of the subject will be
discussed.
Lectures will be conducted with the aid of multi-media projector, black board, OHP etc.
Attendance is compulsory in lectures/laboratory which carries a 5% component of the overall
evaluation.
Minimum two internal exams will be conducted and average of two will be considered as a
part of 15% overall evaluation.
At the end of the course the students will be able to understand the basic concepts of
Reliability and Risk Analysis.
Student will be able to apply concepts of these course in their study of specialization
F. Recommended Study Material:
Text Books:
1. Mathematical Methods of Reliability Theory. B. V. Gnedenko, Yu. K. Belyayev, and A. D.
Solovyev ,Academic Press 1969
2. An Introduction to Basics of Reliability and Risk Analysis. Enric Zio, World Scientific
Publishing Co.Pte. Ltd.2007
3. Reliability and Risk Analysis. Terje Aven, Elsevier Publicaion,1992
Reference Books/Articles:
1. On The Quantitative Definition of Risk, Stanley Kaplan and B. John Garrick, Risk
Analysis, Vol. I, No. I , 1981
2. Probability concepts in engineering planning and design. Volume II – decision, risk and
reliability. Ang, A.H.-S. and Tang, W.H John Wiley & Sons, Inc., New York (1984)
3. M. Modarres, Reliability and Risk Analysis, Marcel Dekker (1993).
4. N.J. McCormick, Reliability and Risk Analysis, Academic Press (1981).
Hours/week 2 - 2
2
Marks 100 - 100
1 Fundamentals of Optimization 01
2 Linear Programming 05
3 Unconstrained Optimization 04
4 Nonlinear Programming 05
C. Detailed Syllabus
1 Fundamentals of Optimization 01 Hours
Introduction, Optimality conditions, Newton‟s method for minimization, Line search methods,
Steepest-Descent method, Quasi-Newton method, Modified newton‟s method
To understand importance of AI methods and their comparison with various classical methods
using various criteria.
Hours/week 2 - 2
2
Marks 100 - 100
2.1 Factories act and rules; Workmen compensation act. Indian explosive act -
Gas cylinder rules - SMPV Act - Indian petroleum act and rules.
3.1 Hazard, risk issues and hazard assessment, Introduction to hazard, hazard
monitoring-risk issue.
3.3 Computer aided risk analysis, Fault tree analysis & Event tree analysis,
Logic symbols, methodology, minimal cut set ranking - fire explosion and
toxicity index (FETI), various indices – Hazard analysis (HAZAN).
3.4 Failure Mode and Effect Analysis (FMEA), Basic concepts of software on
risk analysis, CISCON, FETI, ALOHA.
4.3 Work organization – stress – strain – fatigue – rest pauses – shift work –
personal hygiene.
6.1 Workplace hazards and risk control, Transport hazards and risk control,
Musculoskeletal hazards and risk control, Work equipment hazards and
risk control
6.2 Electrical safety, Fire safety, Chemical and biological health hazards and
risk control, Physical and psychological health hazards and risk control,
Health and safety practical application
Reference Books:
1. Arezes, P., Baptista, J. S., Barroso, M. P., Carneiro, P., Cordeiro, P., Costa, N., &
Perestrelo, G. (Eds.). (2013). Occupational Safety and Hygiene. CRC Press.
2. Chaturvedi, P. (2005). Managing Safety Challanges Ahead. Concept Publishing
Company.
3. Healey, B. J., & Walker, K. T. (2009). Introduction to occupational health in public
health practice (Vol. 13). John Wiley & Sons.
4. Hester, R. E., & Harrison, R. M. (2009). Electronic waste management (Vol. 27).
Royal Society of Chemistry.
5. Karwowski, W., Soares, M. M., & Stanton, N. A. (Eds.). (2011). Human Factors and
Ergonomics in Consumer Product Design: Uses and Applications. CRC Press.
6. Khan, B. H. (Ed.). (1997). Web-based instruction. Educational Technology.
7. Roughton, J., & Crutchfield, N. (2011). Job hazard analysis: A guide for voluntary
compliance and beyond. Butterworth-Heinemann.
8. Salvendy, G. (Ed.). (2001). Handbook of industrial engineering: technology and
operations management. John Wiley & Sons.
9. Smedley, J., Dick, F., & Sadhra, S. (Eds.). (2013). Oxford handbook of occupational
health. Oxford University Press.
Other Material:
1. International Journal of Labour Research
http://www.ilo.org/actrav/info/pubs/WCMS_158769/lang--en/index.htm
Hours/week 2 - 2
2
Marks 100 - 100
To introduce the basic methods of conducting research, explore ideas in formulating research
objectives and hypotheses and sample framework for taking up research studies in a
structured manner.
To facilitate for the development of an insight into different statistical tools for data analysis,
interpretation and presentation of reports in different areas of research.
To enable researchers, irrespective of their discipline, in developing the most appropriate
methodology for their research.
To pay due attention to designing and adhering to the appropriate methodology throughout
for improving the quality of research
To impact higher education in basic areas as well as interdisciplinary areas and to provide
researchers a platform to carry out quality research and relevant research.
To prepare the literature in chronological pattern and logically analyze the concerns.
To help researchers to use tools, techniques, concepts and world‟s best practices to present a
unique research.
To frame the research problems to enhance the scale of understanding.
To give guidance and support to initiate and carry out quality research with a focus on
awareness of areas of potential research, guidelines to carry out literature survey in the areas
3 Research Design 08
C. Detailed Syllabus:
1 General introduction to Research 02 Hours
General Introduction:
Defining the Research Problem: What is Research Problem, Selecting the Problem,
Necessity of and Techniques in defining the problem.
Purpose and use of literature review, locating relevant information, use of library &
Research Design: Meaning, Need, Features of Good Design, Concepts, Types. Basic
Principles of Experimental Design, Developing a Research Plan.
Issues related to plagiarism and ethics. Intellectual Property Rights: Copy rights,
Patents, Industrial Designs, Trademarks.
Hours/week 2 - 2
2
Marks 100 - 100
Methodology & Pedagogy: During the sessions, topics related to web designing technologies
will be covered with suitable examples and students will be required to design and develop
entire web sites using several web designing technologies and editors.
Learning Outcome: Upon successful completion of the course, students will understand basic
concepts of internet and web page architecture and will be able to develop and host web site by
using markup languages and advanced technologies, including HTML and CSS. On completion,
student will be able to design and create an advanced website and will be equipped to undertake
complex internet projects.
1. Overview of Internet and WWW, Basic elements of the Internet, Internet services,
Internet Browsers and Servers, Hardware and Software requirements to connect to the
internet, Internet Service Provider (ISP), Introduction to Internet Protocols
2. Introduction to Web Page, Web Site, Web Browser, Overview of HTML, Structure of
HTML Documents
6. Forms in HTML
12. Introduction to Web Publishing or Hosting : Domain Name, Web Server, Website
Parking, Publishing Website through FTP
Reference Books:
1. Ivan Bayross: Web Enabled Commercial Application Development using HTML, JavaScript,
DHTML and PHP, 4th revised edition, BPB Publication.
2. Adrian Farrel: The Internet and its Protocol – A comparative approach, Morgan Kaufmann
Publishers.
3. David Mc Farland: CSS: The Missing Manual, O‟Reilly, 2006.
Reference Links:
1. http://www.w3schools.com [ lecture notes ]
2. http://www.whatwg.org/specs/web-apps/current-work/multipage/#auto-toc-4
[HTML Materials]
3. http://people.cs.pitt.edu/~mehmud/cs134-2084/lectures.html [CSS notes ]
Hours/week 2 - 2
2
Marks 100 - 100
This course will make the student to understand health and physical activity and the impact
inactivity have on his/her health. Health and physical activity constitute major components of a
healthy lifestyle and general health promotion and protection. The knowledge and experience
gained from health and physical activity course will enable students to make informed decisions
about their health as it relates to quality of life and longevity.
1. Understand the health-related benefits of physical activity and risks associated with physical
inactivity
2. Comprehend the principles specific to attaining and maintaining good health and fitness
throughout the lifespan
3. Realize the areas of nutrition, cardiovascular health, diseases related to physical activity,
stress management, substance use and abuse, and sexually transmitted diseases.
1. Introduction to health 10
2. Physical Activity 10
3. Introduction to Yoga 10
2.4 Physical Activity and mental health – Body image, depression, problem with exercise
3.5 Yoga therapy for various back pain, asthma, stress, hypertension, diabetes
Textbooks:
1. ACSM”s “Health Related Physical Fitness Assessment Manual Lippincott Williams and
Walkins USA, 2005.
2. Nilima Patel (2008) Yoga and Rehabilitation, Jaypee Publication, India
Reference books:
1. Biddle, S. J. H., & Mutrie, N. (2008). Psychology of physical activity. London: Routledge
2. B.C. Rai. Health Education and Hygiene Published by Prakashan Kendra
3. Puri. K. Chandra. S.S. (2005). Health and Physical Education. New Delhi: Surjeet
Publications
Hours/week 2 - 2
2
Marks 100 - 100
A. Course Objectives:
Upon completing the course, students will be able to
Understand and describe the sociocultural, behavioral, and policy issues that contribute
to and affect women‟s health at National and International Level.
Describe the seven domains of health and their impact on women.
Understand the value and limitations of various tools that are used to measure and
monitor women‟s health.
Identify major demographic, behavioral and environmental factors that are associated
with women‟s health and how such factors may be incorporated into public health
interventions, programs, and policies.
Identify trends in major health conditions that affect women.
Identify the interplay between health services delivery and policy issues as they impact
and are impacted by health issues.
Total 30 Hours
D. Evaluation: The students will be evaluated continuously in the form of internal as well as
external examinations. The evaluation (Theory) is schemed as 25 marks for internal
evaluation and 75 marks for external evaluation in the form of University examination.
The students‟ performance in the course will be evaluated on a continuous basis through the
following components:
Marks
Sl. No. Component Number per Total Marks
incidence
1 Assignments 1 8 8
Total 30
External Evaluation
The University Theory examination will be of 75 marks and will test the logic and critical
thinking skills of the students by asking them theoretical as well as application based questions.
The examination will avoid, as far as possible, grammatical errors and will focus on applications.
Marks per
Sl. No. Component Number Total Marks
incidence
1 Theory Paper 01 70 70
Total 70
E. Learning Outcomes: At the end of the course, learners will be able to:
Understand the sociocultural, behavioral, and policy issues that contribute to and affect
women‟s health at National and International Level.
Understand the seven domains of health and their impact on women.
Understand the value and limitations of various tools that are used to measure and
monitor women‟s health.
Understand trends in major health conditions that affect women.
Understand the health services delivery and policy issues which impact on women‟s
health.
Hours/week 2 - 2
2
Marks 100 - 100
1. HPLC 08
2. TGA-DSC 09
3. DLS 05
4. PCR 08
C. Syllabus Topics:
Sr. No. Title of Unit Topics
The topics will be discussed in interactive class room sessions using classical black-board
teaching to power-point presentations. Unit tests will be conducted regularly as a part of
continuous evaluation and suggestions will be given to student in order to improve their
performance.
The Programme aims at providing students with the methodological concepts and tools
needed to acquire top-level skills in the field of some selected instrumentation
At the end students would gain experience in using these tools and analyzing the data.
Hours/week 2 - 2
2
Marks 100 - 100
Hours/week 2 - 2
2
Marks 100 - 100
A. Course Objectives
To create awareness about traits, types, approaches /theories and contemporary issues of
leadership.
To nurture qualities of creative leadership to meet the 21st century challenges in students.
Introduction to Leadership
Skills Approach
Style Approach
Situational Approach
Psychodynamic Approach
Leadership Theories
Contingency Theory
Path-Goal Theory
Leader-Member Exchange Theory
Leadership Processes
Transactional Leadership
3 Transformational Leadership 05
Authentic Leadership
Team Leadership
Integrative Leadership
Liquid Leadership
Women and Leadership
Dimensions of Culture
Clusters of World Cultures
Leadership Behavior and Culture Clusters
5 05
Universally Desirable and Undesirable Leadership
Attributes
Criticism and Application
Leadership for High Performing Organisations
General Principles for Creative Culture
Nurturing Personal Creativity
Contemporary Issues in Leadership
6 Power and Politics in Leadership 05
Ethics in Leadership
Cases in Leadership
Total 30
The course will emphasise self-learning and active classroom interaction based on students‟
prior preparation. The course instructor is expected to prepare a detailed session-wise
schedule, showing the topics to be covered, the reading material and case material for every
session. Wherever the material for any session is drawn from sources beyond the prescribed
text-book, reference books, journals and magazines in the library, or from websites and other
resources not accessible to the students, the course instructor should make the material
available to the students well in advance, so that the students can come prepared for the
classes. The pedagogical mix will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
D. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through the
following components:
Percentage
Sl. Marks per Total of total
Component Number
No. incidence Marks internal
evaluation
1 Quizzes 3 10 30 10
4 Internal Tests 2 45 90 30
F. Learning Outcomes
At the end of the course, the student should have developed:
G. Reference Material
Text-book:
1. Leadership – Theory and Practices , Peter G. Northouse, Sage Publications India Pvt.
Ltd., Latest Edition
Reference Books:
1. Liquid Leadership by Brad Szollose, Prolibris Publishing Media, Latest Edition
2. Effective Leadership by Lussier/ Achua , Cengage Learning Publications, Latest
Edition
3. Integrative Leadership by Hatala & Hatala, Pearson Power Publication, Latest
Edition
4. Cases in Leadership by Rowe and Guerrero, Sage Publications India Pvt. Ltd., Latest
Edition
Hours/week 2 - 2
2
Marks 100 - 100
Ownership concept in Community Pharmacy is required to create for the effective delivery of
pharmacy services in an regulated environment in which the nature of pharmacy is clearly
evolving from the supply of goods (pharmaceuticals under prescription, pharmacist and
pharmacy only medicines, and other goods) to the supply of services designed to support the
optimal use of medication as part of a wider health care strategy.
B. Outline of course:
Sr. No. Title of Unit No. of Contact Hours
Total 30
2. Paul Rutter, Community Pharmacy E-Book, Symptoms, Diagnosis and Treatment, 3rd
Edition
To train the students to become active listeners in every situation in life, and more
so, in their work situations;
To develop the students‟ confidence to express their ideas comfortably at both inter-
personal and group levels;
To train them to think in groups of words appropriate to situations and express their
thoughts spontaneously and comfortably in the English language.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Evaluation
At the end of the course the students will have to give a seminar. Certificate will be
awarded to the students who have successfully completed the course.
The ability to listen patiently and actively to the spoken word and interpret the non-
verbal message from the body language, facial expression and gesture of the speaker.
Self-confidence and capacity to express spontaneously in the English language.
Text-Books
Reference-Book
1. Hornby A. S., (Latest Edition), Guide to Patterns and Usage in English, Oxford University
Press.
SYLLABI
(Semester – 2)
To enable the students to gain and make them understand the measurement,
fluctuation / stability and growth of national economic aggregates like national
income, employment / unemployment and price level;
To help them to relate the changes in the aggregates to national economic policies
and their effect on different types of organised activities;
To develop a broad understanding about the environment in which the business
operates;
To make them feel comfortable reading and understanding daily economic and
financial news on India and other countries, and engaging in critical discussion on
economic issues affecting firms.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Goodwin, Nelson and Harris, (Latest Edition), Macroeconomics, PHI Learning Pvt.
Ltd.
2. Rangarajan and Dholakia, (Latest Edition), Principles of Macroeconomics, Tata McGraw
Hill Pub.
3. Olivier Blanchard, (Latest Edition), Macroeconomics, Pearson Education.
1. Business Dailies
2. Business and Economic Journal
3. Business and Economics and Magazines
To provide the techniques and skills needed to conduct business research and the
required knowledge and understanding so that students can critically evaluate the
quality of research.
To provide skills for identification, definition of research problems / hypotheses,
based on literature survey, secondary data and observations.
To help students in preparation of a management research proposal, designing the
research instruments and collection, coding and tabulating of data for analysis.
To enable the students to understand the common statistical procedures used to
analyse data from survey and experimental studies, and to use the statistical
software packages like SPSS, SYSTAT, to carry out these procedures and report the
results of such statistical analyses in a manner appropriate for managerial decision-
making.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Bryman Alan, Bell Emma, (Latest Edition), Business Research Methods, Oxford
University Press.
2. Hair, Joseph, et. al., (Latest Edition), Multivariate Data Analysis, Pearson Education.
Reference-Books
1. Kothari, (Latest Edition), Research Methodology, Methods and Techniques, New Age
International Publishers.
2. Zikmund, Babin, Carr, Adhikari , Griffin, (Latest Edition), Business Research Methods, A
South Asian Perspective, Cengage Learning
3. T.W. Anderson, (Latest Edition), An Introduction to Multivariate Statistical Analysis, John
Wiley.
4. J.D. Jobson, (Latest Edition), Applied Multivariate Data Analysis, Vol. I and II, Springer-
Verlag, N.Y.
5. H. Kris, (Latest Edition), Statistical Tests for Multivariate Analysis, Springer-Verlag,
Heidelberg.
6. A.S. Mulaik, (Latest Edition), The Foundations of Factor Analysis, McGraw Hill, N.Y.
7. D.C. Montgomery and E.A. Peck, (Latest Edition), Introduction to Linear Regression
Analysis, John Wiley, N.Y.
8. M.R. Anderberg, (Latest Edition), Cluster analysis for Applications, Academic Press, N.Y.
9. B. Everitt, Halsted, (Latest Edition), Cluster Analysis, N.Y.
10. D.F. Morrison, (Latest Edition), Multivariate Statistical Analysis, McGraw Hill, N.Y.
11. G.H. Dunteman, (Latest Edition), Introduction to Multivariate Analysis, Sage, London.
The course will focus more on the applications and use of software and interpretation of
computer outputs for decision-making, and not on solution procedures (like simplex
method).
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
Classroom Discussion of Concepts and Applications … About 30 Sessions
Case Discussions … About 06 Sessions
Management Exercise / Stimulations /Games … About 03 Sessions
Student‟s Presentations … About 04 Sessions
Feedback … About 02 Sessions
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through the
following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
V. External Evaluation
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
With the potential of or tools and software packages for managerial decision-
making.
Text-Book
Reference-Books
1. OPSEARCH
2. Journal of Operational Research Society
To acquaint students with the various practices and policies of Human Resources
Management in respect of acquisition, reward and development of HR;
To impart basic knowledge of the Indian Industrial Relation Systems;
To build awareness of certain important and critical issues in the Indian Industrial
Relation Systems; and
To provide an exposure to the skills required for managing Industrial Relations.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
Reference-Books
1. Journals and magazines in HRM like Human Capital, HRM Review etc.
2. Management Review – IIM Bangalore
3. Vikalp – IIM Ahmedabad
4. Asian Journal of Management Cases
5. Harvard Business Review
V. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
VI. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
Reference-Books
To familiarize the students with concepts and practical applications of finance. The
various financial analytical tools required for setting /running an organization like
raising funds, investments and allocation of profits, etc. considering risk and return
will be addressed
To help students understand the financial function in totality.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
V. External evaluation
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Books
1. Finance India
2. Indian Economic Review
3. The Economist
4. Harvard Business Review
5. IIMB Management Review
6. Business Today
7. Economic and Political Weekly
8. The Economic Times
9. Business Standard
10. Financial Express
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
A clear understanding and exposure to the concept of marketing and its roots in
customer-centric approach, and the elements of marketing mix.
1. Kotler, Keller, Koshy, Jha, (Latest Edition), Marketing Management: A South Asian
Perspective, Pearson Education.
Reference-Books
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The skills and gained ability to perform well in dimensions such as cost, quality,
delivery, dependability and speed, innovation and flexibility to adapt him/her to
variations in demand.
Text-Books
Reference-Books
Hours/week 2 - 2
2
Marks 100 - 100
Energy auditing and management is a course where a student will deal with various types of
energy conservation schemes employed in industries, power stations, domestic and commercial
areas. Also they will familiar with energy auditing and management procedures. The objectives of
the course are:
3 Financial Management 4
7 Case Studies. 2
1.1 Energy Scenario: Introduction to energy science and energy technology, various forms of
energy. Law of conservation of energy. Energy scenario of India, Introduction to global
energy scenario. Carbon credit, Energy Sector Reforms, Energy Strategy for the Future,
Energy Conservation Act 2001 and its features.
Potential energy conservation opportunities in: HVAC System, Lighting systems, Motors
and Transformers.
2.1 Concept of energy management, Design of Energy management programmes, energy cost,
Energy planning, Energy staffing, Energy Organization, Energy Requirement, Energy
Costing, Energy Budgeting, Energy Monitoring, Energy consciousness, Energy
Management Professionals, Environment pollution due to energy use. Need of energy
planning, steps for energy planning, Energy management in industry, Energy management
cell function and objective, Energy management cell roles and responsibilities, Role of
energy manager, benchmarking, Social and economic cost benefits. Seven principals of
energy management.
2.3 Cogeneration
Introduction, Definition, Energy audit- needs, types and walkthrough energy audit.
Energy audit at unit level, Industrial Audit approaches. Procedure for energy audit and
equipments required. Comprehensive Energy audit Site testing Measurement & Analysis
of Electrical System like Induction Motors. Transformers, Illumination system, Problems
Introduction, Demand for energy storage, Energy storage systems: heat storage- hot water,
hot solids, phase change materials; Potential energy storage: spring, compressed gas.
Pumped hydro: Flywheels. Rolling mills, Electrical and magnetic energy storage systems.
At the start of course, the course delivery pattern, prerequisite of the subject will be
discussed.
Lectures will be conducted with the aid of multi-media projector, black board, OHP etc.
Attendance is compulsory in lectures which carries a component of the overall evaluation.
Minimum two internal exams will be conducted and will be considered as a part of overall
evaluation.
Assignments based on course content will be given to the students for each unit/topic and
will be evaluated at regular interval and its weightage may be reflected in the overall
evaluation.
After the completion of the course the students will be able to:
Text Book:
1. Amlan Chakrabarti, Energy engineering and management, PHI Learning Private Limited.
2. K. Nagabhusan Raju, Industrial Energy Conservation Techniques, Atlantic Publishers &
Distributors (P) Ltd.
Reference Book:
1. Renewable energy sources and conservation technology By- N.K.Bansal, Kleemann
and Meliss
Web Material:
1. www.energymanagertraining.com
2. www.bee-india.gov.in
Hours/week 2 - 2
2
Marks 100 - 100
Hours/week 02 00 02
02
Marks 100 - 100
The main objectives for offering the course Cyber Security are
2. Security Threats 09
4. Case Studies 08
At the start of course, the course delivery pattern, prerequisite of the subject will be
discussed.
Lectures will be conducted with the aid of multi-media projector, black board, OHP etc.
Two internal exams will be conducted and average of the same will be converted to
equivalent of 15 Marks as a part of internal theory evaluation.
Reference Books:
1. Charles P. Pfleeger, Shari Lawerance Pfleeger, “Analysing Computer Security”, Pearson
Education India.
2. V.K. Pachghare, “Cryptography and information Security”, PHI Learning Private Limited,
Delhi India.
3. Dr. Surya Prakash Tripathi, Ritendra Goyal, Praveen kumar Shukla,”Introduction to
Information Security and Cyber Law” Willey Dreamtech Press.
4. Schou, Shoemaker, “ Information Assurance for the Enterprise”, Tata McGraw Hill.
5. CHANDER, HARISH,” Cyber Laws And It Protection ” , PHI Learning Private Limited
,Delhi ,India
Hours/week 2 - 2
2
Marks 100 - 100
Methodology & Pedagogy: This course focuses on providing hands-on experience in designing
and development of mobile application with emphasis on the real world application and
techniques that enable smart phone based application development. Student shall also develop
applications dealing with data storage, documents sharing among applications and application
based on Google maps and integration of web service with mobile application.
Learning Outcomes:
Describe the different mobile technologies, mobile development platform and mobile
GUI.
Comprehend how Android applications works, their life cycle, Intents, fragments and
resources.
Design and develop useful Android applications with compelling user interfaces by using
View, View Group, menu, and dialog elements.
Use Android's APIs for data storage, retrieval, user preferences, files, databases, and
content providers.
Utilize the power of background services, notifications, and broadcast receiver.
Use Android's communication APIs for SMS, telephony and location based application.
2 Development of first Android Working of Android Studio IDE, Android project directory
based mobile application and structure, Dalvik Virtual Machine Overview, Android
overview of necessary Software development kit explanation, Virtual device creation
components required for and execution of first application on virtual as well as actual
development. device
3 Fundamentals of User XML based user interface designing using different available
Interface designing. layouts like Relative Layout, Linear Layout, Table Layout etc.
4 User Interface Widgets-1 Hands-on demonstration of basic widgets like- Text View,
Edit Text, Button, Toggle Button, Radio Button, Radio Group,
Check Box, Rating Bar, Seek Bar etc.
5 User Interface Widgets-2 Hands-on demonstration of composite widgets like- List View,
Spinner and Auto Complete Text View and customization of
the composite controls.
6 Activity, Activity navigation Activity life cycle, Linking Activity using Intents: start
and Intents. Activity(), Start Activity For Result().
ACTION_SEND
7 Android Resources, Styles and Usage and implementation of different resources like
Themes. drawable, string, color, dimes, raw and animation. Creating
and Applying simple Style, Inheriting built-in Style and User
defined style, Using Styles as themes.
9 Data Persistence Techniques. User Preferences and Database management through SQLite
11 PHP based web service Creation and consumption of PHP based web service.
implementation in Android
12 Simple Google Map Google Developer console usage, SHA-1 certificate creation
incorporation with Android and API-KEY creation and incorporation in Android
application. application.
Text Books:
1. Wei-Meng Lee: Beginning Android 4 Application Development, Wiley India Pvt Ltd.
Reference Books:
Web References:
Hours/week 2 - 2
2
Marks 100 - 100
Hours/week 2 - 2
2
Marks 100 - 100
A. Course Objectives:
Upon completing the course, students will be able to
Familiar with epidemiologic terminology, outcome measures, and study designs; to
appreciate application of epidemiology to subfields (e.g., infectious diseases, reproductive
health, genetics); and to apply epidemiologic methods to current public health issues.
B. Outline of the Course:
D. Evaluation:
The students will be evaluated continuously in the form of internal as well as external
examinations. The evaluation (Theory) is schemed as 25 marks for internal evaluation and 75
marks for external evaluation in the form of University examination.
Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through the
following components:
Marks per
Sl. No. Component Number Total Marks
incidence
1 Assignments 1 8 8
Total 30
External Evaluation
The University Theory examination will be of 75 marks and will test the logic and critical
thinking skills of the students by asking them theoretical as well as application based questions.
The examination will avoid, as far as possible, grammatical errors and will focus on applications.
Marks per
Sl. No. Component Number Total Marks
incidence
1 Theory Paper 01 70 70
Total 70
Hours/week 2 - 2
2
Marks 100 - 100
2 Chemistry of Polymerization 8
3 Kinetics of polymerization 8
C. Detailed syllabus:
Sr. No Title of Unit Approximate
No of Hours
2. Chemistry of Polymerization 8
3. Kinetics of polymerization 8
iii). Polycondensation
F. References:
1. A First Course in Polymer Chemistry by A. Strepikheyev , V.Derevitskaya and
G.Slonimsky ; MIR Publishers, Moscow
2. Polymer Science by V.R.Gowariker , N.V.Viswanathan and Jayadev Sreedhar, New Age
International Publishers.
3. Polymer Science and Technology of Plastics and Rubbers by Premamoy Ghosh, Tata
McGraw-Hill Publishing Company Ltd. New Delhi.
Hours/week 2 - 2
2
Marks 100 - 100
A. Course Objectives
The objectives of this course are:
B. Course Outline
Classroom
Module
Title/Topic Contact
No.
Sessions
Introduction to Statistics
1 Research and Innovation 06
Introduction to Statistics
Quantitative Techniques in Research
Software # 1 - Use of Software in Research
(ANOVA)
o Pearson‟s Correlation Analysis
o Regression Analysis
o Simple & Multiple Linear Regression Analysis
o Measures of Model Fit (R and R-square Statistics)
Non-Parametric Tests
o Mann-Whitney U Test
o Wilcoxon Signed Rank Test
o Run test
o Krushal-Wallis Test
o Spearman Correlation Analysis
Statistical Analysis Using Open Source software
Introduction to Software
Programming Language Basics – including creating, sub-
setting and analyzing
3 Managing your files and workspace 10
Controlling functions (procedures or commands)
Data Acquisition – Reading files
Data Transformations
Selecting variables and observations
Writing functions (macros)
Graphics
4 Article / Research Papers Reviews 02
Total 30
C. Pedagogy
The course will emphasise self-learning and active classroom interaction based on
students‟ prior preparation. The course instructor is expected to prepare a detailed
session-wise schedule, showing the topics to be covered, the reading material and case
material for every session. Wherever the material for any session is drawn from sources
beyond the prescribed text-book, reference books, journals and magazines in the library,
or from websites and other resources not accessible to the students, the course
instructor should make the material available to the students well in advance, so that the
students can come prepared for the classes. The pedagogical mix will be as follows:
D. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through the
following components:
Percentage
Sl. Marks per Total of total
Component Number
No. incidence Marks internal
evaluation
1 Quizzes 3 10 30 10
3 Internal Tests 2 45 90 30
E. External Evaluation
The University examination will be for 70 marks and will be based on practical computer-
based tests and a viva-voce.
F. Learning Outcomes
Text-book
1. David .M. Levine, Krehbiel, Berenson, P.K. Viswanathan, (Latest Edition), Business
Statistics – A First Course, (Latest Edition), Pearson Education
Hours/week 2 - 2
2
Marks 100 - 100
At the end of the course the students will be able to understand the basic concepts of Design
of Experiment.
Student will be able to apply concepts of these course in their study of specialization
Text Books:
1. Tamhane, Ajit C. Statistical analysis of designed experiments: theory and applications. Vol.
609. John Wiley & Sons, 2009.
2. Hinkelmann, Klaus, and Oscar Kempthorne. Design and Analysis of Experiments,
Introduction to Experimental Design. Vol. 1. John Wiley & Sons, 2008.
3. Lorenzen, Thomas, and Virgil Anderson, eds. Design of experiments: a no-name approach. CRC
Press, 1993.
Reference Books:
1. Cox, David Roxbee, and Nancy Reid. The theory of the design of experiments. CRC Press, 2000.
2. Goupy, Jacques L. Methods for experimental design: principles and applications for physicists and
chemists. Vol. 12. Elsevier, 1993.
Hours/week 2 - 2
2
Marks 100 - 100
5 Case Study 5
IV. Pedagogy
The course is based on experiential learning. Instructor will act more as facilitators in
helping participants through the process of learning, using discussions, role plays,
individual and group exercises, and participant presentations. The pedagogical mix will
be as follows:
V. Evaluation
At the end of the course the students will have to submit a written report. Certificate
will be awarded to the students who have successfully completed the course.
The ability to read and comprehend comfortably material drawn from varied sources
and express themselves equally comfortably in writing. The course should aim at
making reading and writing enjoyable activities for students.
Text Book
Reference-Book
1. Hornby A. S., (Latest Edition), Guide to Patterns and Usage in English, Oxford University
Press.
SYLLABI
(Semester – 3)
To enable the students to comprehend all the learning of the past one year (two
semesters) so as to develop an in-depth understanding of all general and functional areas
of management / organizations.
III. Pedagogy
For this course, each student will be placed in an organization where a faculty guide
(internal) and an organizational guide (external), if any, will provide guidance and
supervision and work on various issues jointly. The students will work on their projects
individually and not in pairs or teams. As a rule, the number of students, organization
and faculty member / guides will be allotted based on certain criteria and as per the
situation. A faculty co-guide may also be appointed for every/any student.
The investigation will be in the nature of preparation of a project and research through:
i. Study of secondary data from books, journal and magazine articles, newspaper
articles, websites, electronic and physical databases, etc.;
ii. Primary data collection through interviews, discussions, and other research
instruments. Students are encouraged to pursue research in the organisation
where they have undergone their summer internship.
The outcome of the research will be a Summer Internship Programme – Project Report which
would contain, among others, the following:
Introduction
The Company / Organisation
Functional Areas
Decision-making
Financial Analysis
My learning from the study of the organisation
The detailed format of the report will be circulated to the students at the beginning of
the end of the second semester.
The students‟ performance in the course will be evaluated on a continuous basis through
the faculty guide on the basis of the regularity and quality of work done by the student
under his/her guidance. The internal evaluation will be for 30% of the course.
V. External Evaluation
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Chales W.L. Hill, Gareth R. Jones, (Latest Edition), Strategic Management –An integrated
Approach, Biztantra, Houghton Mifflin.
2. Michael E. Porter, (Latest Edition), Competitive Advantage, Free press.
Reference-Books
1. Arthur A Thompson Jr, A J Strickland III, John E Gamble, Arun K Jain, (Latest
Edition), Crafting and Executing Strategy, McGraw Hill.
2. Gerry Johnson, Kevan Scholes, (Latest Edition), Exploring Corporate Strategy, Pearson.
3. Adrian Haberberg, Alison Rieple, (Latest Edition), Strategic Management, Oxford.
4. Henry Mintzberg, Bruce Ahlstrand, Joseph Lampel, (Latest Edition), Strategy Safari,
Pearson.
To enable the students to understand a few important laws, acts and regulations
affecting organisations and management operations; and
To help the students develop insights into the provisions of some important laws
affecting decision-makers‟ processes in their roles as employees, managers or owners.
To understand the public system, its components, functioning and relationship
between public system and business and society.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. K. R. Bulchandani, (Latest Edition), Business Law for Management, Himalaya
Publication.
2. S. N. Maheshwari and S.K. Maheshwari, (Latest Edition), A Manual of Business,
Himalaya Publication.
3. S. S. Gulshan, (Latest Edition), Mercantile Law, Excel Books.
Reference-Books
Students and faculty members are advised to read the Bare Acts and discuss in the
classroom. They may also refer to other standard law books and are advised to read
newspapers / magazines on law and public systems so as to keep themselves updated on
the major developments/changes taking across India and world.
7 Contemporary Issues 03
Total 45
IV. Pedagogy
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.Classroom
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Loudon, Kenneth C. and Loudon, Jane P., (Latest Edition), “Management Information
Systems: Managing the Digital firm”, Pearson Publication.
2. O‟Brien, (Latest Edition), “Management Information Systems – Managing Information
Technology in the Business Enterprise”, Tata McGraw Hill.
3. Stephen Haag, Maeve Cummings, Amy Philips, (Latest Edition), “Management
Information Systems – For the Information Age”, Tata McGraw Hill.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Books
1. Zimmerer, et. al., (Latest Edition), Essentials of Entrepreneurship and Small Business
Management, PHI.
2. Hisrich, et. al., (Latest Edition), Entrepreneurship, TMH
1. Business India
2. Business World
3. Business Standard
4. The International Journal of Entrepreneurship
5. The Smart Manager
6. Indian Management
7. Harvard Business Review
8. California Management Review
9. Academy of Management Review
To expose the students to the different aspects of consumer behaviour and provide
an insight into the consumer decision making process and factors that influence it.
To provide the students an overview of different consumer decision making models
by undertaking marketing research in hitherto known and unknown areas of
consumer behaviour.
To make the students understand the basic concepts of consumer behaviour through
real-life examples and cases;
To understand the internal forces, external influences and processes that go on to
affect consumer behaviour, the challenges generated for the marketers and the
strategies which could be implemented.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. In addition to these,
every student is expected to undertake a marketing research project chosen by the
instructor and present a written and oral report. The pedagogical mix will be as follows:
Classroom Discussion of Concepts and Applications … About 27 Sessions
Case Discussions … About 13 Sessions
Management Exercise / Stimulations /Games … About 09 Sessions
Student‟s Presentations … About 09 Sessions
Feedback … About 02 Sessions
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
A clear understanding of the factors that influence consumer decision making and
marketing strategies that stimulate such behaviour. They should be able to appreciate
this technology for marketing of goods/ services.
Text-Book
1. Leon Schiffman and Leslie Kanuk, (Latest Edition), Consumer Behaviour, Pearson
Education, Low Price Edition / PHI.
Reference-Books
1. Satish Mishra and S. H. Kazmi, (Latest Edition), Consumer Behaviour, Text and Cases
by Excel Books.
2. S. Ramesh Kumar, (Latest Edition), Conceptual Issues in Consumer Behaviour by Pearson
Education.
3. Suja R. Nair, (Latest Edition), Consumer Behaviour in Indian Perspective, HPH.
4. Solomon, (Latest Edition), Consumer Behaviour, Pearson Education.
5. Hawkins, Best Coney, (Latest Edition), Consumer Behaviour, TMH.
6. Loudon and Della Bitta, (Latest Edition), Consumer Behaviour, Concepts and Application,
TMH.
7. Blackwell, Miniard and Engel, (Latest Edition), Consumer Behaviour, Concepts and
Application, Thomson-Southwestern.
IV. Pedagogy
The course will emphasize participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. In addition to these,
students are expected to undertake a project chosen by the instructor and present the
same. The pedagogical mix will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Belch and Belch, (Latest Edition), Advertising and Promotion: An Integrated Marketing
Communications Perspective, Tata McGraw Hill Publication
Reference-Book
1. Clow and Black, (Latest Edition), Integrated Advertising, Promotion and Marketing
Communications, PHI.
2. Kazmi and Batra, (Latest Edition), Advertising and Sales Promotion, Excel Books.
3. Batra, Myers and Aaker, (Latest Edition), Advertising and Management, Pearson
Education.
4. S. A. Chunawalla, (Latest Edition), Advertising, Sales and Promotion Management, HPH.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Still, Condiff and Govoni, (Latest Edition), Sales Management-Decisions, Strategies and
Cases, PHI.
2. Stern, Ansary and Coughlan, (Latest Edition), Marketing Channel, PHI or Pearson.
Reference-Books
1. David Jobber, Geoff Lancaster, (Latest Edition), Selling and Sales Management, Pearson
Education.
2. Spiro. Stanchart and Rich, (Latest Edition), Salesforce Management, Tata McGraw Hill.
3. Tanner, Honeycutt, Erffmeyer, (Latest Edition), Sales Management- Shaping Future Sales
Leaders, Pearson Education.
4. Tapan K Panda and Sunil Sahadev, (Latest Edition), Sales and Distribution Management,
Oxford.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. In addition to these,
every student is expected to undertake a marketing research project chosen by the
instructor and present a written and oral report. The pedagogical mix will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Books
1. Douglas West, John Ford and Essam Ibrahim, (Latest Indian Edition), Strategic
Marketing, Oxford University Press.
2. Allan R Andreasen, Philip Kotler, (Latest Edition), Strategic Marketing for Non-profit
Organizations, Pearson Education.
3. Colin Gilligan and Richard M.S. Wilson, (Latest Edition), Strategic Marketing Planing,
Butterworth-Heinemann – an imprint of Elsevier.
4. David A Aaker, (Latest Edition), Strategic Market Management, John Wiley and Sons,
Inc.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Badi, R V., and Badi, (Latest Edition), N.V., Rural Marketing, Himalaya Publishing
House.
2. Kashayp Pradeep, (Latest Edition), Rural marketing, Pearson Education.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Brealy and Myers, (Latest Edition), Principles of Corporate Finance, Tata McGraw
Hill.
Reference-Books
1. Alan C. Shapiro and Sheldon, (Latest Edition), Modern Corporate Finance, Pearson
Education
2. I. M. Pandey, (Latest Edition), Financial Management, Vikas Publication.
3. Rajiv Shrivastava and Anil Misra, (Latest Edition), Financial Management, Oxford
University Press
4. Brigham and Ehrhardt, (Latest Edition), Financial Management, Theory and Practice,
Thomson South-Western
5. James C. Vanhorne, (Latest Edition), Financial Management and Policy, PHI.
6. Pandey and Bhat, (Latest Edition), Cases in Financial Management, Tata McGraw-Hill
(CFM).
7. Robert F. Bruner, (Latest Edition), Case Studies in Finance, Tata McGraw-Hill. (CSF)
1. Finance India
2. Indian Economy Review
3. The Economist
4. Economics and Political Weekly
5. Harvard Business Review
6. Journal of Finance
7. Business Newspapers
Business Standard
The Economic Times
Financial Express
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
A clear understanding of the Indian financial system as a whole and its functioning.
He / she will also be able to understand various services offered in the financial system
and its role, usefulness and interrelation with other components of the system.
A keen desire for reading news of economic and financial changes/developments on a
regular basis, and engaging in discussion and critical evaluation of such
developments.
An ability to appear for different banking examinations includingJAIIB and CAIIB.
Text-Books
1. Dr. S. Gurusamy, (Latest Edition), Financial Services and System, Thomson Publication.
2. Bharti Pathak, (Latest Edition), Indian Financial System, Pearson Education.
3. H.R. Machhiraju, (Latest Edition), Indian Financial System, Vikas Publishing.
4. Padmalatha Suresh and Justin Paul, (Latest Edition), Management of Banking and
Financial Services, Pearson education.
Apart from the above mentioned books, students are also requested to regularly read the
business daily, watch the business channels and refer to the important and useful web
sites.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Prasanna Chandra, (Latest Edition), Investment Analysis and Portfolio Management, Tata-
McGraw Hill
2. Reilly and Brown, (Latest Edition), Investment Analysis and Portfolio Management,
Thomson publishing.
3. V. K. Bhalla, (Latest Edition), Investment Management, Sultan Chand and Co.
4. Dhanesh Khatri, (Latest Edition), Security Analysis and Portfolio Management, Macmillan
publication.
5. Fischer and Jordan, (Latest Edition), Security Analysis and Portfolio Management,
Prentice-Hall of India.
Reference-Books
1. Sudhindra Bhat, (Latest Edition), Security Analysis and Portfolio Management, Excel
Books.
2. Ranganatham and Madhumathi, (Latest Edition), Investment Analysis and Portfolio
Management, Pearson Education
3. Dr. S. Gurusamy, (Latest Edition), Financial Market and Institutions, Thomson
Education.
4. Clifford Gomez, (Latest Edition), Financial Markets, Institutions and Financial Services,
Prentice –Hall of India
5. NSE‟s Certification for Capital Market (Dealer) Modules (CMDM) workbook.
To understand the financial reports. Compute ratios and analysis of the annual
report.
To analyse and interpret the financial reports to evaluate the financial position of the
company, and take proper decision.
To enable the students to understand the meaning of corporate governance and its
core principles.
To spell out in detail the structures and processes in corporate governance generally
envisaged for implementation as a concept.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand and interpret financial statements for various forms of
businesses.
The ability to analyse and interpret the data contained in these statements for
improved decision-making.
The understanding the Corporate Governance structures and systems and their
importance.
The ability to analyse business environment in the context of Corporate Governance
Systems.
Text-Books
1. Prassana Chandra, (Latest Edition), Financial Management Theory and Practice, Tata
McGraw-Hill.
2. Ambrish Gupta, (Latest Edition), Financial Accounting for Management: An Analytical
Perspective, Pearson Education.
3. D. S. Rawat, (Latest Edition), Students‟ Guide to Accounting Standard, Taxmann.
4. S. K. Bhattacharya, John Dearden, (Latest Edition), Accounting for Management, Vikas
Publishing House.
5. N Ramchandran, Ram Kumar Kakani, (Latest Edition), Financial Accounting for
Management, Tata McGraw- Hill.
6. Harrison, Horngren, (Latest Edition), Financial Accounting, Pearson Education
7. Stice and Stice, (Latest Edition), Financial Accounting- Reporting and Analysis, Cengage
Learning.
1. Business Line
2. Mint
3. The Economic Times
4. Financial Express
5. Business Standard
6. Harvard Business Review
To acquaint the students with individual and corporate taxation and various tax
planning concepts leading to better grasp of the issues regarding corporate decision
making.
To provide knowledge of tax planning with respect to direct tax and indirect tax laws
applicable in managerial decisions making.
III. Course Outline
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
A conceptual understanding and knowledge of tax planning with respect to direct tax
and indirect tax laws applicable in managerial decisions making.
Text-Books
1. V K Singhania, (Latest Edition), Direct Tax planning and Management, Taxmann. Delhi.
2. V .S. Datay, (Latest Edition), Elements of Indirect Taxes, Taxmann Delhi.
Reference-Books
1. Prasad Bhagwati, (Latest Edition), Income Tax Law and Practice, Vishwa Prakashan.
2. Santaram R., (Latest Edition), Tax Planning by Reports, Taxman.
3. Prasad, Bhagabati, (Latest Edition), Direct Tax Law and Practice, New Age Publication
Delhi.
4. Merhotra, H. C., (Latest Edition), Direct Taxes Planning, Sahitya Bhavan.
5. Srinivas E. A., (Latest Edition), Corporate Tax Planning, TMG.
6. Lakhotia R. N., (Latest Edition), Corporate Tax Planning, Vision Publications.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute – Level evaluation
marks for the course. The Institute – level evaluation will constitute 30% of the total
marks of the course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The abilities of strategic thinking and decision making while dealing with human
resources within and outside the organization.
An understanding of different ways of dealing with workers as well as employees
within the organization.
A critical insight of different issues related to management of human resources.
Text-Book
Reference-Books
1. Mabey, Christopher, Salaman, Graeman and Storey John, (Latest Edition), HRM: A
strategic Introduction, Oxford, Blackwel Business.
2. Armstrong Michael, (Latest Edition), Handbook of strategic Human Resource Management:
A Guide to Action, Crest Publishing House in arrangement with Kogan Page Ltd.
(India).
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to demonstrate group facilitation skills that foster a wide range of ideas
and perspectives; create an inclusive culture for diverse human beings; keep a group
focused on its purpose and tasks.
The ability to demonstrate teamwork skills, including the abilities to coordinate
high performing teams; building trust with constituencies, plan team meetings and
processes; delegate responsibilities and tasks; follow-up and hold teammates
accountable; and coach teammates to be more effective.
Text-Books
1. French W. and Bell C., Adapted by Vohra, (Latest Edition), Organization Development,
Pearson Education.
2. Cummings T. and Worley C., (South Western, Latest Edition) Essential of OD and
Change, Pearson Education.
Websites
1. http://www.codhyd.org/
2. http://www.odsynergy.com/od-synergy-tools.html
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. B. D. Singh, (Latest Edition), Industrial Relations and Labour Laws, Excel Books.
Reference-Books
1. Indian Management
2. Management Review-IIM Bangalore
3. Vikalp- IIM Ahmedabad
4. Human Capital
5. http://lljlibrary.com(Online Journal)
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to audit the various HR processes and find out the discrepancies in the
record/s for improvement.
The ability to demonstrate the ability of accounting the human resources with the
help of effective tools like balance score card.
The ability to understand the ways in which the audit reports are generated and will
also develop an ability to read and comprehend the audit reports.
Text-Book
Reference-Books
1. Udai Pareekh and T. V. Rao, (Latest Edition), Designing and Managing Human Resource
Systems / 3e, Oxford/ IBH.
2. William B. Werther and Keith Davis, (Latest Edition), Human Resource Management and
Personnel Management, McGraw-hill.
3. K. Aswathappa, (Latest Edition), Human Resource Management and Personnel Management,
McGraw-Hill.
1. Indian Management
2. Management Review-IIM Bangalore
3. Vikalp-IIM Ahmedabad
4. Human Capital
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to demonstrate the knowledge gained through the course and apply the
same in carrying out any research in the area of HR or OB.
The ability to understand the significance of different psychometric tests and will be
able to identify the relevant area of their application.
Text-Books
1. Mike Bryon, (Latest Edition), The Ultimate Psychometric Test Book, Kogan Page.
2. Liam Healy, (Latest Edition), Psychometric Tests for Dummies, John Wiley and Sons.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation marks for
the course. The Institute-level evaluation will constitute 30% of the total marks for the
course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand the opportunities to create business value from IT.
A practical understanding of the way business value is created from IT, and the
potential barriers.
The ability to expand a series of frameworks to help non-IT managers gain
confidence in managing IT and its business impacts.
Text-Book
1. Misra, Harekrishna, (Latest Edition), Information Systems Management in Business and
Development Organizations (Text and Cases), PHI Learning.
Reference-Books
1. Adikesavan, T. A., (Latest Edition), Information Technology: Best Practices and Applications
in Business, PHI Learning.
2. Nickerson Robert C., (Latest Edition), Business and Information Systems, PHI Learning.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation marks for
the course. The Institute-level evaluation will constitute 30% of the total marks for the
course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand approaches for managing and optimizing the software
development process.
The ability to understand the unique considerations of the software development
life cycle that impact project management.
An awareness of the need for project planning and management.
The ability to apply professional attitudes and techniques to managing a project
Reference Material
Text-Books
1. Hughes, Bob and Cotterell, Mike, (Latest Edition), Software Project Management,
McGraw-Hill.
2. Cadle J. and D. Yeates, (Latest Edition), Project Management for Information Systems,
Pearson Prentice Hall.
Reference-Books
Module Classroom
Title / Topic
No. Contact Sessions
Systems Analysis and Design Life Cycle
Requirements Determination
Requirements Specifications
Feasibility Analysis
Final Specifications
Hardware and Software Study
1 System Design 04
System Implementation
System Evaluation
System Modification
Role of Systems Analyst
Attributes of a Systems Analyst
Tools used in System Analysis
Information Gathering
Strategies
Methods
Documenting Study
2 10
System Requirements
Specification from Narratives of Requirements to
Classification of Requirements as Strategic, Tactical,
Operational and Statutory
Feasibility Analysis
Deciding Project Goals
Examining Alternative Solutions
3 Cost – Benefit Analysis 10
Quantifications of Costs and Benefits
Payback Period
System Proposal Preparation for Managements
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
Classroom Discussion of Concepts and Applications … About 32 Sessions
Case Discussions … About 12 Sessions
Management Exercise / Stimulations /Games … About 08 Sessions
Student‟s Presentations … About 06 Sessions
Feedback … About 02 Sessions
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation marks for
the course. The Institute-level evaluation will constitute 30% of the total marks for the
course.
V. External Evaluation
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to learn to design methodology for databases and verifying their
structural correctness.
The skills to implement databases and applications software primarily in the
relational model.
The ability to learn how to use querying languages, primarily SQL, and other
database supporting software.
The ability to apply the theory behind various database models and query languages.
The ability to learn how to implement the security and integrity policies relating to
databases.
The ability to work in group settings to design and implement database projects.
Text-Books
1. Whitten, Bentaly and Barlow, (Latest Edition), System Analysis and Design Methods,
Galgotia Publication.
Reference-Books
1. Hoffer, (Latest Edition), Modern Systems Analysis and Design, Pearson Education.
2. Kendall and Kendall, (Latest Edition), Systems Analysis and Design, Prentice-Hall.
3. Whitten, J. L., (Latest Edition), System Analysis and Design Method, Tata McGraw-Hill.
4. Awad E. M., (Latest Edition), System Analysis and Design, Galgotia books.
5. Jalota, Pankaj, (Latest Edition), An Integrated Approach to Software Engineering, Narosa
Publishing House.
6. Sommerville, (Latest Edition), Software Engineering, Pearson Education.
7. Pfleeger, (Latest Edition), Software Engineering: Theory and Practice, Pearson Education.
8. Pressman R. S., (Latest Edition), Software Engineering: A Practitioner's Approach,
McGraw-Hill.
9. Elias M. Awad, (Latest Edition), System Analysis and Design, Galgotia Publication.
10. Kenneth E Kendall and Julie E Kendall, (Latest Edition), System Analysis and Design,
PHI Publications.
11. Grienstein and Feinman, (Latest Edition), E-commerce –Security, Risk Management and
Control, TMH Publications.
12. Ankit Fadia, (Latest Edition), Encryption-Protecting your Data, Vikas Publication.
13. Singh B, (Latest Edition), Network Security, PHI Publication.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand the concept and process of Enterprise Resource Planning
Systems and Re-engineering and Enterprise Resource Planning Systems.
The ability to exhibit knowledge of Planning, Design, and Implementation of
Enterprise Resource Planning Systems along with ERP modules.
The ability to successfully manage an ERP Project and will be effectively dealing with
the issues involved in Supply Chain Management and the e-Marketplace
Text-Books
1. Vinod Kumar Garg and N.K. Venkita Krishnan, (Latest Edition), Enterprise Resource
Planning, Concepts and Practice, PHI.
2. Sumner, Mary, (Latest Edition), Enterprise Resource Planning, Pearson Education.
Reference-Books
To provide basic understanding of the RDBMS and SQL and the skills to make
use of these in business organizations.
To equip the students with the relevant quantitative tools and techniques for
application in solving managerial problems
To study the physical and logical database designs, database modeling,
relational, hierarchical, and network models
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
Classroom Discussion of Concepts and Applications … About 32 Sessions
Case Discussions … About 12 Sessions
Management Exercise / Stimulations /Games … About 08 Sessions
Student‟s Presentations … About 06 Sessions
Feedback … About 02 Sessions
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to design and develop a conceptual model of a database from user
requirements, with ER diagramming techniques and translate the ER model to a
Relational model.
The ability to define and implement relations using tables using Oracle database.
An understanding to apply the theory of normalization to reduce the
redundancies in the data tables.
The ability to learn to define business rules and constraints using schema
definitions in RDBMS.
The ability to apply the knowledge of transactions, concurrency and locking to
analyze transactions for serializability.
The ability to analyze the given user requirements, design, implement,
demonstrate and present a database-intensive application, to class
Text-Book
Reference-Book
1. Coleman, Pat and Peter Dyson, (Latest Edition), Internets, BPB Publication.
2. Keen, Peter and Mark McDonald, (Latest Edition), The E-Process Edge, Tata
McGraw – Hill.
3. Oberoi, Sundeep O, (Latest Edition), Security and You, Tata McGraw-Hill.
4. Ricart, Alberto Manuel and Stephen Asbury, (Latest Edition), Active Server Pages,
IDG Books.
5. Rich, Jason R., (Latest Edition), Starting an E-Commerce Business, IDG Books.
6. Samantha Shurety, (Latest Edition), E-business with Net Commerce, Addison Wesley.
7. Schneider Robert D. and J. R. Garbus, (Latest Edition), Optimizing SQL Server 7, N.J.,
Prentice – Hall.
8. Desai, (Latest Edition), An Introduction to Database System, Galgotia.
9. Ullman and Widom, (Latest Edition), First course in Database Systems Pearson
Education.
10. C. J. Data, (Latest Edition), An Introduction to Database Systems, Narosa Publishers.
11. D. Kroenke, Database Processing, Galgotia.
12. Henry F.korth, Abraham, (Latest Edition), Database System Concepts, McGraw Hill.
Module Classroom
Title/Topic
No. Contact Sessions
The Relevance of Economics in Health and Medical
Care
1 Using Economics to Study Health Issues 06
Analysing Medical Care Markets
Economic Evaluation in Health Care
Demand Side Considerations
Demand for Health and Medical Care
The Market for Health Insurance
Supply Side Consideration
2 06
Managed Care
The Physician‟s Service Market
The Hospital Service Market
The Market for Pharmaceuticals
Health Care Policy and Programmes
Health Education and Environmental Sanitation
3 Health Development as A Determinant to Socio-Economic 10
Development
National Health Programmes
Public Policy in Medical Care Delivery
Policies that Enhances Access
4 Policies to Contain Costs 10
Lessons for Public Policy
Medical Care Systems Worldwide
Financing Health Care
Uncertainty and Health Insurance
Compulsory Insurance
5 08
Patient Payment
Economic Evaluation and Priority Setting
Non-Monetary Effects and Monetary Benefits
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. James W Henderson, (Latest Edition), Health Economics and Policy, South Western
Educational Publishing.
2. Chatterice, Meera, (Latest Edition), Implementing Health Policy, Manohar.
Reference-Books
1. Jan Abel Oslen, (Latest Edition), Principles in Health Economics and Policy, Oxford
University Press.
2. S.L.Goel, (Latest Edition), Health Care Policies and Programmes, Deep and Deep
Publications Pvt Ltd.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. G.D. Kunders, (Latest Edition), Designing for Total Quality in Health Care, Prism Books
Pvt. Ltd., Bangalore.
Reference-Books
To understand and identify significant gaps in the current knowledge base concerning
the health effects of environmental agents and identify areas of uncertainty in the risk-
assessment process.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Yassi, A., Kjellstrom, T., de Kok, T., Guidotti, T. L. (Latest Edition), Basic
Environmental Health, New York: Oxford University Press.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Eric N. Berkowitz, (Latest Edition), Essentials of Healthcare Marketing, Jones & Bartlett
Learning.
Reference-Books
1. John L. Fortenberry, Jr., (Latest Edition), Health Care Marketing: Tools and Techniques,
Jones and Bartlett Learning.
2. John L. Fortenberry, Jr., (Latest Edition), Cases in Health Care Marketing: Tools and
Techniques, Jones and Bartlett Learning.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand the importance of Project monitoring are evaluation students
are expected to monitor & evaluate the project through various tools and methods.
The ability to learn the project control techniques and effectively implement the same
The ability to understand the importance of the project audit, preparing project audit
reports and presents the same.
Text-Books
1. Jack Meredith and Samuel Mantel, (Latest Edition), Project Management, Wiley India
Edition.
2. Project Management Institute, (Latest Edition), Project Management Body of Knowledge
(PMBOK Guide), Project Management Institute.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total
of total
Component Number per
No. Marks
internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation
marks for the course. The Institute-level evaluation will constitute 30% of the total
marks for the course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Jetli K. Narindar and Sethi Vishal, (Latest Edition), Infrastructure Development in India-
Post-Liberlisation Initiatives and Challenges, New Century Publications.
Reference-Book
1. Brett m. Frischmann, (Latest Edition), Infrastructure: the social value of shared resources,
Oxford University Press.
1
Above mentioned sectors can be discussed in line with the aspects/ issues such as: Environmental
Aspect, Political Aspect, Social or Cultural Aspect, Technological Aspect, Administrative or Bureaucratic Issues,
Financial Issues, Legal or Regulatory Aspects, Global or Cross Country Aspect, Issues Relating to Basic or
Supportive Inputs, Economic Aspect, Ecological Issues, Management or HR Issues, Supply Chain Management,
Public-Private Partnership, Other Relevant Aspects or Issues
2
Faculty will draw the study material from various sources on the given topics. Various government
reports, developmental studies and sectoral reports can be a part of the study material.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
VII.Learning Outcomes
Text-Book
There is no single text/ reference book suggested by the faculty. However, faculty will
draw the study material from various sources on the given topics. Various government
reports, developmental studies and sectoral reports can be a part of the study material.
Field visits and export talk by guest faculty will provide necessary inputs to the students
giving them the opportunity to explore the topics further in depth.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation
marks for the course. The Institute-level evaluation will constitute 30% of the total
marks for the course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
There is no single text/ reference book suggested by the faculty. However, faculty will
draw the study material from various sources on the given topics. Various government
reports, developmental studies and sectoral reports can be a part of the study material.
Field visits and export talk by guest faculty will provide necessary inputs to the students
giving them the opportunity to explore the topics further in depth.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
The University examination will be for 70 marks and will be based on practical
computer-based tests and a viva-voce.
Text-Book
There is no single text/ reference book suggested by the faculty. However, faculty will
draw the study material from various sources on the given topics. Various hand-outs can
be a part of the study material. Field visits and export talk by guest faculty will provide
necessary inputs to the students giving them the opportunity to explore the topics
further in depth.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Total of total
Sl. Component Number per
Marks internal
No. incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
Reference-Book
1. Roger Gill, (Latest Edition), Theory and Practice of Leadership, Sage Publications India Pvt.
Ltd.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Total of total
Sl. Component Number per
Marks internal
No. incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
Reference-Book
1. Naeem Zafar, (Latest Edition), Finance Essentials for Entrepreneurs A Simple Guide to
Understanding and Creating Financial Statements for Your Business
Websites
http://business.gov.in/starting_business/pricing.php
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. William and Sons, (Latest Edition), Managing Creativity and Innovation: Practical
Strategies to Encourage Creativity, Harvard Business School Press.
2. Bettina von Stamm, (Latest Edition), Managing Innovation, Design and Creativity, John
Wiley & Sons, Inc.
3. Edited by Meredith Erlewine and Ellen Gerl, (Latest Edition), A Comprehensive Guide
to Business Incubation National Business Incubation Association NBIA Publications.
4. Colin Barrow, (Latest Edition), Incubators: A Realist's Guide to the World's New Business
Accelerators, John Wiley & Sons, Inc.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand the management of technology and innovation and work
for instance in the area of business development, strategic projects or innovation
management in his/her organization.
Text-Books
1. Vijay Kumar Khurana, (Latest Edition), Management of Technology and Innovation, Ane
Books Pvt. Ltd.
2. Schilling, M, (Latest Edition), Strategic management of technological innovation. McGraw-
Hill.
Reference-Books
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. David Bornstein, (Latest Edition), How to Change the World. New York: Oxford
University Press.
2. David Bornstein, (Latest Edition), Social Entrepreneurship: What Everyone Needs to Know.
Oxford; New York: Oxford University Press.
3. Justine C. Law and James J. Baderman, (Latest Edition), Everyday Legends: The Ordinary
People Changing Our World, the Stories of 20 Great UK Social Entrepreneurs. WW
Publishing.
4. Willie Cheng, (Latest Edition), The world that changes the world: how philanthropy,
innovation, and entrepreneurship are transforming the social ecosystem. John Wiley & Sons.
Reference-Books
1. Rob John, Skoll Centre Working Paper: Beyond the Cheque: How Venture Philanthropists
Add Value. UK: Said Business School, University of Oxford.
2. J. Gregory Dees, Jed Emerson, Peter Economy, (Latest Edition), Enterprising
Nonprofits. A Toolkit for Social Entrepreneurs, John Wiley and Sons.
3. Alex Nicholls, (Latest Edition), Social Entrepreneurship: New Models of Sustainable Social
Change, Oxford University Press.
Module Classroom
Title/Topic
No. Contact Sessions
Conceptual Framework of Tourism and Hospitality
Industry
Tourism and Hospitality
o Concept, Meaning, Nature and Scope
Definition and Differentiation
o Tourist
1 o Travellers 05
o Visitor
o Transit Visitor
o Excursionist
Leisure, Recreation and Tourism and their
Interrelationship
Greening of the Hospitality Industry
The Tourism System
Tourism Resource
Attraction
Product
Market
Industry
Destination in the Context of Tourism
Components of Tourism
2 10
Intermediaries and Suppliers
Types and Typologies of Tourism
Medical, Adventure and Educational Tourism
Approaches to Study Tourism
Elements of Tourism
Attraction
Accessibility
Accommodation
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Total of total
Sl. Component Number per
Marks internal
No. incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Clear exposure and understanding of the basic concepts of tourism and hospitality
management.
Insights into the historical dimensions, role of infrastructure and significance of
tourism and hospitality industry.
Text-Books
1. Cooper, C. Fletcher, J. Gilbert, D. and Wanhill, S., (Latest Edition), Tourism: Principles
and Practice, Addison Wesley Longman Publishing, New York.
2. Mishra, S. N. Sadual S. K., (Latest Edition), Basics of Tourism Management, Excel Books.
Reference-Books
1. Prasad, V. and Sundari V. B. T., (Latest Edition), Travel and Tourism Management, Excel
Books.
2. Raj. K., (Latest Edition), Modern Dictionary of Tourism, Ivy Publishing House.
3. Seth, P. N. Bhat, S., (Latest Edition), An Introduction to Travel and Tourism, Starling
Publishers.
4. Krishnan, K. K., (Latest Edition), Managing Tourist Destination: Development, Planning,
Marketing, Policies, Kanishka Publishers Distributors.
5. Bhatia, A. K., (Latest Edition), Tourism Development: Principles and Practices, Starling
Publishers Pvt. Ltd.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand of tourism policies, short term and long term tourism
planning and the constraints and challenges associated with it.
The ability to understand the development aspects involved in tourism
management.
Text-Books
1. Inskeep, E., (Latest Edition), Tourism Planning: An Integrated and Sustainable Development
Approach, Van Nostr and Reinhold, New York.
2. Sharma, J. K., (Latest Edition), Tourism Planning and Development, New Delhi.
Reference-Books
1. Mukhopadhyay S., (Latest Edition), Tourism Economics, ANE Books, New Delhi.
2. Sharma. K. K., (Latest Edition), Planning For Tourism, New Delhi.
3. Sinha, R. K., (Latest Edition), Tourism: Strategies, Planning and Development, New Delhi.
4. UNWTO, (Latest Edition), National and Regional Tourism Planning: Methodology and Case
Studies, Thomson Learning, UK.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Clear understanding and exposure to the details of Indian Tourism industry and
its significance.
The ability to think strategically in expanding the tourism business in India by
capitalizing the natural and cultural diversity of India.
Text-Books
Reference-Books
1. Bhagawati, A. K., Bora, A. K., Kar, B. K., (Latest Edition), Geography of Assam, Rajesh
Publishers, Latest Edition, New Delhi.
2. Bora, Sheila and M. C., (Latest Edition), The story of Tourism: An Enchanting Journey
through Indias‟ North- East, USB Publishers Distributors Pvt. Ltd., New Delhi.
3. Romila Chowla, (Latest Edition), Cultural Tourism and Heritage, Arise Publishers, New
Delhi.
4. I. C. Gupta, (Latest Edition), Tourism Products of India, Gian Publishing House, New
Delhi.
5. Acharya Ram, (Latest Edition), Tourism and Cultural Heritage of India, RBSA Publishers,
Jaipur.
Module Classroom
Title/Topic
No. Contact Sessions
Role of Indian Government
Regulatory Framework of Tourism and Hospitality Industry
1 in India. 05
Role of Ministry of Tourism in India.
State Level Tourism Development Corporation
Introduction to Indian Acts Applicable to Tourism and
Hospitality Industry
Minimum Wages Act
2 Workmen‟s Compensation Act 10
Payment of Gratuity Act 1972
Payment of Bonus Act 1966
Employee State Insurance Act
Consumer Protection Laws
Entertainment Laws
No Smoking Laws
3 Behavioural Rules and Restrictions in Public Areas 08
Foreign Exchange Regulation Act
Procedure for Customer Grievance Redressal
Role of State and National Commission
Tourism Laws in India
The Wildlife Protection Act 1980
4 Antiquities and Art Treasures Act 1972 08
Monuments and Archaeological Sites and Remains Act 1958
Sustainable and Preservation Act
Laws related to Tourists in India
Citizenship Act
5 Passport Act 08
Foreigners Registration Act
Import Export Control Act
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The understanding and insights to the tourism and hospitality business related
legislative framework with more emphasis on the role played by Ministry of Indian
Tourism and State governments to promote the tourism activities in India.
Text-Books
1. M. C. Metti, (Latest Edition), Hotel, Restaurant and Travel Law, Anmol Publications. Pvt.
Ltd.
2. Gary and Chawla, (Latest Edition), Mercantile law, Anmol Publications. Pvt. Ltd.
3. Gary and Chawla, (Latest Edition), Business Law, Anmol Publications. Pvt. Ltd.
4. Tulsian, (Latest Edition), Business Law, Anmol Publications. Pvt. Ltd.
Reference-Book
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Peter Abbott, (Latest Edition), Front Office Procedures and Management, Butterworth-
Heinemann.
2. S. K. Bhatnagar, (Latest Edition), Front Office Management, Frank Bros. and Co.
Publishers Ltd., New Delhi.
Reference-Books
1. Dennis Foster, Lake Forest, (Latest Edition), Front Office Operation and Administration,
McGraw-Hill.
2. Micheal L., Kasavama, (Latest Edition), Front Office Procedures, EIAHMA, US.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to apply the concepts of development communication and understand its
role in society.
Text-Books
1. Singhal, Arvind, Rogers, (Latest Edition), India‟s Information Revolution, Sage, New
Delhi.
2. Melkote, Srinivas R., (Latest Edition), Communication for Development in the Third World:
Theory and Practice, Sage, New Delhi.
3. Ostman, Ronals E., (Latest Edition), Communication and Indian Agriculture, Sage, New
Delhi.
4. Dreze Jean and Sen Amartya., (Latest Edition), Indian Development: Selected Regional
Perspective, Oxford, Delhi.
5. Gupta V. S., (Latest Edition), Third Revolution in Indian Perspective- Contemporary Issues
and Themes in Communication, Concept Pub Co. New Delhi.
6. Jonson Kirk., (Latest Edition), Television and Social Change in India, Sage, New Delhi.
7. Mody, Bella., (Latest Edition),Designing Message for Development Communication, Sage,
New Delhi.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
An ability to apply the concepts of Mass Communication, Journalism and latest trend
in it.
Text-Books
1. B.K. Chaturvedi, S.K. Mittal, (Latest Edition), Mass Communication Principles and
Practices, Global Vision Publishing House.
2. McQuail, Dennis, (Latest Edition), Mass Communication Theory, Sage Publication, New
Delhi.
Reference-Books
1. Baran, Stanley J and Davis, Dennis K., (Latest Edition), Mass Communication Theory,
Thomson Wadsworth, New Delhi.
2. Ghosh, S., (Latest Edition), Mass Media Today in the Indian Context, Profile Publishers,
Kolkata.
3. De Fleur, (Latest Edition), Melvin and Sandra, Ball Rokiach Theories of Mass
Communication, Longman, New York.
4. Susmita Bala., (Latest Edition), Samkeleen Sanchar Sidhant, DPS Publishing House,
New Delhi.
5. Narula, Uma, (Latest Edition), Handbook of Communication Models, Perspective, Strategies,
Atlantic Publishers, New Delhi.
6. Kumar, Kewal J., (Latest Edition), Mass Communication in India, Jaico Books, New
Delhi.
7. J.S. Yadava and Pradeep Mathur, (Latest Edition), Issues in Mass Communication: The
Basic Concepts, Kanishka Publishers, Delhi.
8. Shymali Bhattacharjee, (Latest Edition), Media and Mass Communication: An Introduction,
Kanishka Publishers, Delhi.
To look into the relevance of media laws and analyze ethical issue.
To assess need for regulation and control on contents in media.
To apprise the students of cyber laws and the ethical issues involved.
To understand the intricacies of promotional media and their responsibility.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Ravindranath, P. K., (Latest Edition), Press Laws and Ethics of Journalism, Authors Press,
New Delhi.
2. Barua, Vidisha, (Latest Edition), Press and Media Law Manual, Universal Law
Publishing Co. Pvt. Ltd., New Delhi.
Reference-Books
IV. Pedagogy
The course will emphasise self-learning and active classroom interaction based on
students‟ prior preparation. The instructor is expected to prepare a detailed session-wise
schedule, showing the topics to be covered and the reading material for every session.
Wherever the material for any session is drawn from sources other than the prescribed
text-book, reference books, journals and magazines in the library, or from websites and
other resources not accessible to the students, the course instructor should make the
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Doyel G., (Latest Edition), Understanding Media Economics, SAGE Publications Ltd.
1. Porter, M. E., (Latest Edition), The Value Chain and Competitive Advantage, M. E. Porter,
Competitive Advantage (First., pp. 33–61).
2. Albarran, A. B., (Latest Edition), Media Economics: Understanding Markets, Industries and
Concepts, Ames, IA: Iowa State Press.
3. Albarran, A. B., (Latest Edition), The Media Economy, New York: Routled.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Book
1. Wolfgang Jank, (Latest Edition), Business Analytics for Managers, Springer Science and
Business Media, USA.
2. Chuck Hemann, Ken Burbary, (Latest Edition), Digital Marketing Analytics: Making
Sense of Consumer Data in a Digital World, Que Publising, USA.
3. S. Albright, Wayne Winston, (Latest Edition), Business Analytics: Data Analysis and
Decision Making, Cengage Learning, USA.
SYLLABI
(Semester – 4)
To enable the students to investigate in detail a topic relating to one of their areas /
streams of specialisation, and in the process, develop a comprehensive
understanding of the area/stream.
III. Pedagogy
For this course, each student will choose his/her faculty guide in the area/stream and
work on the issue jointly with the faculty. The students will work on their projects
individually and not in pairs or teams. The institute may appoint a faculty guide in case a
student is not able to choose a guide, or if a faculty member is chosen as a guide by too
many students to allow him to do justice to the students by way of guidance. As a rule,
no faculty member may be permitted to guide more than five students. A faculty co-guide
may also be appointed for every/any student.
The outcome of the research will be a comprehensive report which would contain,
among others, the following:
The detailed format of the report will be circulated to the students at the beginning of
the third semester by the faculty guide.
The students‟ performance in the course will be evaluated on a continuous basis through
the faculty guide on the basis of the regularity and quality of work by the student under
his/her guidance. The internal evaluation will be for 30% of the course.
V. External Evaluation
At the end of the course, the students should have developed a comprehensive
understanding of the chosen area of specialisation and the major issues in the area.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand and critically evaluate the principles of supply chain
management.
The ability to understand how a supply network should be organized and effectively
managed, taking account in particular of supply strategy, inter-organizational
relationships and logistics issues.
The ability to appreciate the wider societal implications of supply chain
management including public sector implementation, environmental impact, and
globalization.
Text-Book
1. Sunil Chopra, Peter Meindi, (Latest Edition), Supply Chain Management: Strategy,
Planning and Operation, Pearson Education.
Reference-Books
1. John T., (Latest Edition), Supply Chain Management, Mentzer Response books, Sage
Publication.
2. Robert B. Handfield, (Latest Edition), Supply Chain Management, Prentice Hall.
Websites
1. http://www.ism.ws/
2. http://www.supplymanagement.com/
3. http://supply-chain.org/
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. He/she is expected to adopt
innovative approaches to make the classroom and tutorial/laboratory sessions
interactive, participatory and enriching. In view of the significance and importance of
the life management skills for successful managerial practice, the instructor is expected
to provide individual attention to the students and give them constant feedback for
improvement. Wherever the material for any session is drawn from sources beyond the
prescribed reference books, journals and magazines in the library, websites and other
resources accessible to the students, the course instructor should make the material
available to the students well in advance, so that the students can come prepared for the
classes. In addition to these, every student is expected to undergo and undertake an
interview. The pedagogical mix will be as follows:
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Book Review and / or Presentation 1 60 60 20
2 Assignments 3 60 180 60
3 Interview of High Profile Personality 1 30 30 10
4 Attendance and Class Participation 30 10
Total 300 100
At the end of the course, the participant should have developed skills and self-confidence
necessary for managerial performance and build in to meet the organizational challenges.
Text-Books
1. Stephen R Covey, (Latest Edition), The 7 Habits of Highly Effective People, Simon and
Schuster UK Ltd., UK.
2. Covey Stephen R, (Latest Edition), The 8th Habit from Effectiveness to Greatness, Simon
and Schuster UK Ltd.
Reference-Books
1. Covey Stephen R, (Latest Edition), First Things First, Simon and Schuster UK Ltd.
(www.simonsays.co.uk)
2. Stephen R Covey with A. Roger Merrill, (Latest Edition), Principle Centered Leadership,
Simon and Schuster UK Ltd.
3. Pestonjee, (Latest Edition), Stress and Coping – The Indian Experience, Sage Publication,
California.
4. Shalini Verma, (Latest Edition), Body Language – Your Success Mantra, Sultan Chand
and Co. Ltd., New Delhi.
5. Shiv Khera, (Latest Edition), You Can Win, Macmillan Co.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Anita Goyal, Karl T Ulrich, Steven D Eppinger, (Latest Edition), Product Design and
Development, Tata McGraw - Hill Education.
2. Linda Gorchels, (Latest Edition), The Product Manager's Handbook, Tata Mcgraw Hill
Education Private Limited.
Reference-Books
To develop insights into emerging trends in the service sector and understand the
significance of marketing and management services.
Various challenges faced by the marketers of service organization and strategy
development.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Total of total
Sl. Component Number per
Marks internal
No. incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The skills to understand the customers and their requirements and frame strategies
for the same.
The skills to get new customers and maintain long-term relationship with the
existing ones.
Text-Books
1. Valarie Zeithaml and Mary Bitner, (Latest Edition), Services Marketing- integrating
customer focus across the firm, Tata McGraw- Hill.
2. Christopher Lovelock and Jochen Wirtz, (Latest Edition), Services Marketing, Pearson
Education.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to understand the nature and behaviour of international market and frame
strategies accordingly to support the service or business he is in.
Text-Books
1. Philip R Cateora and John L Graham, (Latest Edition), International Marketing, TATA
McGraw Hill.
2. Sak Onkvisit and John J. Shaw (Latest Edition), International Marketing, PHI
3. R.L. Varshney and B. Bhattacharya, International Marketing Management- An Indian
Perspective, Sultan Chand and Sons.
Reference Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to apply the knowledge of retail management concepts in practice and
adapt to the changes taking place in the retail industry.
Text-Books
Reference-Books
1. James R. Ogden and Denise T. Ogden, (Latest Edition), Integrated Retail Management,
Biztantra.
2. Levy and Weitz, (Latest Edition), Retail Management, TMH.
1. Retail Biz
2. Journal of Consumer Behaviour
3. Journal of Marketing Management
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to frame effective strategies in the area of digital and social media
marketing and becomes able to contribute in the growth of business.
Text-Books
1. Mary Lou Roberts, (Latest Edition), Internet Marketing, Cengage Publication
2. Nancy Lee and Philip Kotler, (Latest Edition), Social Marketing- Influencing Behaviours
for Good, SAGE Publication.
Reference-Books
1. Rob Donovan and Nandine Henely, (Latest Edition), Principles and Practices of Social
Marketing- an International Perspective, Cambridge University Press.
2. Damian Ryan and Calvin Jones, (Latest Edition), Understanding Digital Marketing:
Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited.
3. Lorrie Thomas, (Latest Edition), Online Marketing, McGraw- Hill.
4. Avinash Kaushik, (Latest Edition), Web Analytics 2.0: The Art of Online Accountability and
Science of Customer Centricity, McGraw- Hill.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
An ability to understand the major concepts and topics of behavioral finance and to
be able to apply these concepts.
An understanding to deal with the major implications of human psychology for
financial decision-makers and for financial markets.
An ability to make better investment decisions.
Text-Books.
1. William Forbes, (Latest Edition), Behavioural Finance, John Wiley and Sons.
2. Kahneman, Daniel and Tversky, Amos, (Latest Edition), Choices, Values and Frames,
Cambridge University Press.
3. Shleifer, Andrei, (Latest Edition), Inefficient Markets-An Introduction to Behavioral Finance,
Oxford University Press.
4. Thaler, Richard and Barberis, Nicholas, (2002), A Survey of Behavioral Finance.
Reference-Books
To let students appreciate the process of how investors, managers, and legal frameworks
pursue restructurings in Indian and global economy. We will do this through a series of
case studies.
To increase students understanding and appreciation of some of the strategies, models
and financial concepts specifically in the restructuring process.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Dr. K.R. Chandrate, (Latest Edition), Corporate Restructuring, Bharat Law House Pvt.
Ltd
2. Prasad G. Godbole, (Latest Edition), Mergers Acquisitions and Corporate Restructuring,
Vikas Publication.
3. B Rajesh Kumar, (Latest Edition), Mergers and Acquisitions: Text and Cases TATA
McGraw Hill Publications
4. James Fred Weston, Mark Mitchell, Harold Mullerin, (Latest Edition), Takeovers,
Restructuring and Corporate Governance, Pearson Education.
5. Prasanna Chandra, (Latest Edition), Financial Management, Theory and Practice, TATA
McGraw Hill Publications.
1. Brealey, Mayers, (Latest Edition), Principles of Corporate Finance, TATA McGraw Hill
Publications.
2. I M Pandey and Ramesh Bhatt, (Latest Edition), Cases in Financial Management, TATA
McGraw Hill Publications.
3. Pandey and Bhat, (Latest Edition), Cases in Financial Management, Tata McGraw-Hill
(CFM).
4. Robert F. Bruner, (Latest Edition), Case Studies in Finance, Tata McGraw-Hill. (CSF)
5. Dr. J.C. Verma, (Latest Edition), Corporate Mergers and Takeovers, Bharath Publishing
House.
6. Companies Act 2013.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation
marks for the course. The Institute-level evaluation will constitute 30% of the total
marks for the course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Eun Resnick, (Latest Edition), International Financial Management, Tata McGraw Hill
2. C. Jeevanandam, (Latest Edition), Foreign Exchange and Risk management, Sultan Chand
and Sons.
Reference-Books
To develop abilities to assess the banking and credit needs of the rural people
To develop capabilities to tackle the challenges in dealing with the rural poor and
financial exclusion
To develop skills to tap social capital for the economic development of rural areas
To sensitize the students to the key issues linked to the whole discourse on social
banking including the challenges inherent therein, in the particular context of India,
and to familiarize them (the students) with the initiatives taken in the country for
addressing the said issues.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Debadutta K. Panda, (Latest Edition), Understanding Microfinance, Wiley India Pvt. Ltd.
2. Karmakar, (Latest Edition), Microfinance In India, SAGE INDIA.
3. IIBF, (Latest Edition), Micro-Finance: Perspectives and Operations, Macmillan India Ltd.
4. IIBF, (Latest Edition), Rural Banking, Macmillan India Ltd.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Rajiv Srivastava, (Latest Edition), Derivatives and Risk Management, Oxford University.
Reference-Books
1. John C Hull, (Latest Edition), Future and Option Markets, Pearson Education.
2. Vohra and Bagri, (Latest Edition), Future and Options, Tata McGraw Hill.
3. Patwari and Bhrgava, (Latest Edition), Options and Futures: An Indian Perspective, Jaico
Publishing House.
4. Rajiv Srivastava, (Latest Edition), Derivatives and Risk Management, Oxford University.
1. Business Line
2. Mint
3. The Economic Times
4. Business Standard
5. Financial Express
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components.
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute – Level evaluation
marks for the course. The Institute – level evaluation will constitute 30% of the total
marks of the course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Randy Desimore and John Werner, (Latest Edition), Human Resource Development,
Thomson south – Western Publications.
2. Udai Parekh and T. V. Rao, (Latest Edition), Designing and Managing Human Resource
System, Oxford and Oxford Publication, New Delhi.
Reference-Books
1. P.C. Tripathi, (Latest Edition), Human Resource Development, Sultan Chand and Sons,
New Delhi.
2. P.P Arya and B.B Tandon, (Latest Edition), Human Resource Development, Deep and
Deep Publication
3. Udai Parekh and T. V. Rao, (Latest Edition), Understanding HRD System, Mcgraw Hill
Publication.
4. V.D. Dhudeja, (Latest Edition), Human Resource Management and Development,
Common wealth Publishers, New Delhi.
To enable students to gain knowledge of human resource information systems and its
significance in functional application within the organization.
To understand the ways in which HRIS are bought or developed and implemented for
various levels in organization.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Satish M Badgi, (Latest Edition), Human Resource Information Systems, PHI Learning.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. George T. Milkovich, Jerry M. Newman, C. S. Venkata Ratnam, (Latest Edition),
Compensation (SIE), Tata McGraw Hill
Reference-Book
To introduce the diversity of HRM in an international context and the key HR/ER
challenges facing organizations working internationally.
To give inputs regarding cross-cultural management and to measure the impact of
national culture on how individuals react to HR/ER interventions in different
countries.
To study the impact of national institutions and systems on designing HR/ER
policies and practices in different countries.
To identify the linkage between corporate internationalization strategies and IHRM
strategies, and how multinational organizations manage the global-local dilemma.
To study the impact of internationalization on the role of HR professionals in
multinational organizations.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to diagnose and explain the factors that influence the success or
otherwise of an international expatriate assignment.
The ability to understand the international human resource management strategies
and practices developed and implemented by organizations operating on a global
basis.
The ability to critically assess and evaluate the cultural impact on IHRM strategies
and practices in the organizational setting.
Text-Books
1. Brewster, Chris and Sparrow, Paul, (Latest Edition), International Human Resource
Management, University Press.
2. Betty Jane Punnett, (Latest Edition), International Perspectives on Organizational Behavior
and Human Resource Management, Sage Publications.
3. Monier Tayeb, (Latest Edition), International Human Resource Management, Oxford.
4. P Subba Rao, (Latest Edition), International Human Resource Management, Himalaya
Publications.
5. Pritam Singh, Sabir, (Latest Edition), Organizing and Managing in the Era of Globalization,
Sage Publications.
6. Paul Evans and Vladimir Pucik, (Latest Edition), The Global Challenge: Frameworks for
International Human Resource Management, McGraw Hill.
7. Randall S. Schuler, Dennis R Briscoe and Lisbeth Claus, (Latest Edition), International
Human Resource Management (Global HRM), T and F Books.
Websites
1. www.inderscience.com/info/inarticletoc.php?jcode=ijhrdm
2. http://www.ihrim.org/
3. http://www.cihrm.jbs.cam.ac.uk/
4. http://global-sei.com/ghrm/
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Book
1. V. R. Krishna Iyer, (Latest Edition), Social Justice and Labour Jurisprudence, Sage
Publications.
1. The Hindu
2. Columbia Law Review: The Development of Industrial Jurisprudence
To introduce the concept of data mining with in detail coverage of basic tasks,
metrics, issues, and implication. Core topics like classification, clustering and
association rules are exhaustively dealt with.
To introduce the concept of data warehousing with special emphasis on
architecture and design.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to identify the key processes of data mining, data warehousing
and knowledge discovery process.
The ability to describe the basic principles and algorithms used in practical data
mining and understand their strengths and weaknesses.
The ability to apply data mining techniques to solve problems in other disciplines in
a mathematical way.
The ability to apply data mining methodologies with information systems and
generate results which can be immediately used for decision making in well-defined
business problems.
Text-Books
1. Jiawei Han and Micheline Kamber, (Latest Edition), Data Mining – Concepts and
Techniques, Harcourt India.
2. Jiawei Han, Micheline Kamber, (Latest Edition), Data Mining – Concepts and
Techniques, Morgan Kaufmann Publishers.
1. McLaren and McLaren, (Latest Edition), Data Warehousing and Data Mining, Tata
McGraw-Hill, New Delhi.
2. Alex Berson, Stephen Smith and Kurt Thearling, (Latest Edition), Building Data
Mining Applications for CRM, TMH.
3. Richard T Watson, (Latest Edition), Data Management Data Bases and Organizations,
John Wiley and Sons.
4. Gary W Hansen, James V Hansen, (Latest Edition), Data Base Management and Design,
PHI New Delhi.
5. Hector Garcia, Molina, Jeffrey D. Ullman, Jennifer Widom, (Latest Edition), Data
Base System Implementation, Pearson Education.
6. Arun K Majumdar, Primtimoy Bhattacharyya, (Latest Edition), Data Base
Management Systems, Tata McGraw-Hill, New Delhi.
7. Efrem G Mallach, (Latest Edition), Decision Support and Data Warehouse Systems, Tata
McGraw-Hill, New Delhi.
8. Michael J. A. Berry, Gordon S. Linoff, (Latest Edition), Mastering Data Mining, John
Wiley and Sons.
9. Marakas, (Latest Edition), Modern Data Warehousing, Minning, and Visualization Core
Concepts, Pearson Education.
10. Richard Pike and Bill Neale, (Latest Edition), Corporate Finance and Investment-
Decisions and Strategies, PHI.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Holt, Jon, (Latest Edition), A Pragmatic Guide to Business Process Modelling, BCS Books.
2. Hansen, (Latest Edition), Automating Business Process Re-Engineering, Prentice-Hall.
3. Laguna, (Latest Edition), Business Process Modeling, Simulation and Design, Pearson
Education.
Reference-Books
1. Re-engineering: Blueprint for the Future, (Latest Edition), International Engineering
Consortium.
2. Martyn A Ould, (Latest Edition), Business Process Management: A Rigorous Approach,
BCS Books.
3. G. Darnton and M. Darnton, (Latest Edition), Business Process Analysis, Thompson
Business Press, Boston.
4. D. Kosiur, (Latest Edition), Understanding Electronic Commerce, Microsoft Press,
Redmond.
5. R. Bernard, (Latest Edition), The Corporate Intranet, John Wiley and Sons.
6. R. Srinivasan, (Latest Edition), Business Process Reengineering.
7. Chan Meng Khoong, (Latest Edition), Re-Engineering In Action, Cambridge.
8. Charles Poirier, (Latest Edition), Business Process Management Applied, Cengage.
9. Martyn A. Ould, (Latest Edition), Business Process Management, BCS Viva Books.
10. Tony Carter, (Latest Edition), The Aftermath of Re-engineering, Viva Books.
11. Dey, (Latest Edition), Business Process Re-engineering, Wiley.
12. K. Sridhra Bhat, (Latest Edition), Business Process Re-engineering, HPH.
13. Saxena K.B.C., (Latest Edition), Business Process Outsourcing, Excel.
14. Mahadeo Jaiswal, (Latest Edition), Enterprise Resource Planning, McMillan.
15. M.S. Jayaraman, et al, (Latest Edition), Business Process Re-engineering, TMH.
16. Varun Grover, M. Lynne Markus, (Latest Edition), Business Process Transformation,
PHI.
17. Daniel Minoli, (Latest Edition), Business Process Re-engineering, Routledge.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation marks for
the course. The Institute-level evaluation will constitute 30% of the total marks for the
course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
Reference-Books
1. Bruce Schneier, (Latest Edition), Applied Cryptography: Protocols, Algorithms, and Source
Code in C, Wiley.
2. Matt Bishop, (Latest Edition), Computer Security: Art and Science, Addison-Wesley.
3. William Stallings, (Latest Edition), Cryptography and Network Security: Principles and
Practices, Prentice Hall.
4. John Viega and Gary McGraw, (Latest Edition), Building Secure Software: How to Avoid
Security Problems the Right Way, Addison-Wesley.
5. Mark Graff and Kenneth van Wyk, (Latest Edition), Secure Coding: Principles and
Practices, O‟Reilly.
6. D. Stinson, (Latest Edition), Cryptography Theory and Practice, RCR press, USA.
Websites
1. http://www.jissec.org
2. http://www.acm.org
3. http://www.computer.org
Module Classroom
Title / Topic
No. Contact Sessions
Overview of Systems Audit
Information Systems Audit
Information Systems Auditor
Legal Requirements of an Information Systems Audit
Systems Environment and Information Systems Audit
1 06
Information System Assets
Classification of Controls
The Impact of Computers on Information
The Impact of Computers on Auditing
Information Systems Audit Coverage
Hardware Security Issues
Hardware Security Objective
Peripheral Devices and Storage Media
Client-Server Architecture
Authentication Devices
Hardware Acquisition
2 08
Hardware Maintenance
Management of Obsolescence
Disposal of Equipment
Problem Management
Change Management
Network and Communication Issues
Software Security Issues
Overview of Types of Software
3 08
Elements of Software Security
Control Issues during Installation and Maintenance
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Veena Hingarh, Arif Ahmed, (Latest Edition), Understanding and Conducting Information
Systems Auditing, Wiley.
2. R. Weber, (Latest Edition), Information Systems Control and Audit, Prentice Hall.
3. Managing Enterprise Information Integrity: Security, Control and Audit Issues, (Latest
Edition), IT Governance Institute.
4. Risks of Customer Relationship Management: A Security, Control, and Audit Approach, (Latest
Edition), Pricewater House Coopers Ltd.
Reference-Books
1. V. Raval, A. Fichadia, (Latest Edition), Risks, Controls and Security: Concepts and
Applications, Wiley.
2. J. E. Hunton, S. M. Bryant, N. A. Bagranoff, (Latest Edition), Core Concepts of
Information Technology Auditing, Wiley.
3. J. J. Champlain, (Latest Edition), Auditing Information Systems, Wiley.
4. A. H. James, (Latest Edition), Information Systems Auditing and Assurance, South-
Western.
5. EDP Auditors Foundation, (Latest Edition), EDP Journal Quarterly British Standard
BS.
Journals / Magazines / Newspapers
1. The IUP Journal of Information Technology
2. International Journal of Information Sciences and Application
3. ACM Journal on Emerging Technologies in Computing Systems
4. International Journal of Mobile Communication & Networking
5. ACM Transactions on Internet Marketing
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Books
1. Denise Etheridge, (Latest Edition), Excel Data Analysis: Your Visual Blueprint for Creating
and Analyzing Data, Charts and PivotTables, Wiley.
2. Winston, Wayne L, (Latest Edition), Microsoft Excel Data Analysis and Business Modeling,
PHI.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to analyse health care services management objectives and translate them
into output requirements, while integrating clinical and business information.
The ability to compare the costs and benefits of various types of health care data
processing systems and make decisions regarding the purchase and use of such systems.
Text-Book
Reference-Book
To provide students with the ability to define operational and strategic objectives for
health services management information systems and to guide the design of systems to
meet those objectives.
To emphasise on the conceptualization of variables to be included in such systems; the
design of the systems (including an understanding of hardware, software and
communication links) and the proper interpretation and utilization of processed
information for program management purpose.
Module Classroom
Title/Topic
No. Contact Sessions
Operational and Strategic uses of Information Systems
in Health Care Management
1 06
Analysing Organisational Activities and Procedure Flow-
Chartings
Translating Organisational Activities into Output
2 Requirements 08
Derivation of Input Content from Output Requirements
Data Quality Control
Input Devices: Internal Organisation and Operation of
3 10
Computers
Output Devices: Processing Modes and their Relative Costs
Health Care Application Software
4 Electronic Medical (Health) Records 10
Patient Scheduling Software
Medical Records Privacy and Ethical Issues Related to
5 Patient Information 08
Methods of used Authentication
Introduction to the Software’s Related to the Hospital
Management
Hospital Management System
6 Payroll System 08
Accounting System
Inventory Control System and other Computer Applications
in Hospitals
Health Information Exchange (HIE)
7 Health Information Standards 04
Health Information Security
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation
marks for the course. The Institute-level evaluation will constitute 30% of the total
marks for the course.
Text-Book
1. Austin, Charles J. and Stuart B. Boxerman, (Latest Edition), Information System for
Health Care Management, Health Administration Press.
Reference-Book
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The total marks will be divided by 10 and declared as Institute-level evaluation
marks for the course. The Institute-level evaluation will constitute 30% of the total
marks for the course.
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. D.C. Joshi and Mamta Joshi, Hospital Administration, published by Jaypee Brothers,
Medical Publishers, New Delhi, Latest Edition
2. Anjan Prakash, Medical Audit, published by Jaypee Brothers, Medical publishers (P)
Ltd., New Delhi, Latest Edition
Reference-Book
Module Classroom
Title/Topic
No. Contact Sessions
Introduction
An Overview of Substantive Areas of Study Within Health
Communication Like Interpersonal
1 06
Mass Media Health Images
Communication Campaigning
Alternative Medicine Health Ethics
Use of Artifacts
Pamphlets, Print Ads, Video
2 Analysis the Rhetoric of Successful and Unsuccessful Health 08
Communication Campaign
AIDS Awareness and Smoking Cessation
Health Information
Plan, Deliver and Evaluate Health Information and Disease
3 10
Prevention Campaigns
Advocate for Health Policy Initiatives
Manage Health Care Delivery Systems
Produce the Written Material for A Healthy Campaigning
4 10
Strategy Dissemination in Areas of Public Health Emerging
from Research
5 Develop A Television Programme or Health Literacy 08
Produce Material for Complex Disease
6 08
I. E Material for Genetic Counselling in Area of Inherited Disorders
7 Project/Presentation 06
8 Contemporary Issues 04
Total 60
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Keen interest to develop advertisement and campaigns related to health care system.
Text-Book
1. Parvanta, C. F., Nelson, D. E., Parvanta, S. A., and Harner, R. N., (Latest Edition),
Essentials of Public Health Communication, Sudbury, MA: Jones and Bartlett Learning.
Reference-Books
1. Payers, Lynn, (Latest Edition), Medicine and Culture, New York, Henry Holt and
company.
2. DuPre, Athena, (Latest Edition), Communicating About Health; Current Issue and
Persepective , Mountain view, Mayfield publishing company.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. C .B. Memoria, (Latest Edition), Dynamics of Industrial Relations, Jain Book depot.
Reference-Book
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
There is no single text/ reference book suggested by the faculty. However, faculty will
draw the study material from various sources on the given topics. Various government
reports, developmental studies and sectoral reports can be a part of the study material.
Field visits and export talk by guest faculty will provide necessary inputs to the students
giving them the opportunity to explore the topics further in depth.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Anthony Boardman, David Greenberg, Aidan Vining, and David Weimer, (Latest
Edition), Cost Benefit Analysis – Concepts and Practice, Prentice Hall Publications.
Reference-Books
1. Boardman, Greenberg, Vining, and Weimer, (Latest Edition), Cost Benefit Analysis:
Concepts and Practice, Prentice Hall Publications.
2. Hugo Priemus and Bent Flyvbjerb, (Latest Edition), Decision-Making On Mega-Projects:
Cost-Benefit Analysis, Planning and Innovation, Edward Elgar Publication.
IV. Pedagogy
The course will emphasise participatory and individual learning through active classroom
interaction and students‟ prior preparation. The course instructor is expected to prepare a
detailed session-wise schedule, showing the topics to be covered, the reading material and
case material for every session. Wherever the material for any session is drawn from
sources beyond the prescribed text-book, reference books, journals and magazines in the
library, websites and other resources accessible to the students, the course instructor
should make the material available to the students well in advance, so that the students
can come prepared for the classes. The pedagogical mix will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
V. External Evaluation
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The skills to propose development project plans for possible environmental effects
and prepare appropriate initial studies.
The skills to utilize EIA documents for policy development, project planning or for
legal or political action planning.
Text-Book
Reference-Books
I. Number of Credits: 4
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
Reference-Book
1. James F Cos III, Jhon G. Schleier, (Latest Edition), Theory of Constraints Handbook,
Tata McGraw Hill.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
An ability to appreciate family business and apply the theory, practice, principles,
and concepts of succession planning and management.
An ability to understand the family business owner‟s concerns and run and let go the
family business successfully.
Text-Books
1. Mark Fischetti, (Latest Edition), The Family Business Succession Handbook, Family
Business Publishing Company.
2. Stephen L. McClure, John L. Ward, Craig E. Aronoff, (Latest Edition), Family Business
Succession: The Final Test of Greatness A Family Business Publication, Macmillan.
3. Poza, E. J., (Latest Edition), Family Business, Mason, OH: Thomson South-Western.
4. Gersick, K. E., Davis, J. A., Hampton, M. M., and Lansberg, I., (Latest
Edition), Generation to Generation: Life Cycles of the Family Business, Boston, MA: Harvard
Business School Press.
1. Grant Walsh, (Latest Edition), Family Business Succession Managing the All-Important
Family Component, KPMG Enterprise.
2. Justine C. Law and James J. Baderman, (Latest Edition), Everyday Legends: The Ordinary
People Changing Our World, the Stories of 20 Great UK Social Entrepreneurs. WW Publishing.
3. Willie Cheng, (Latest Edition), The World That Changes The World: How Philanthropy,
Innovation, And Entrepreneurship Are Transforming The Social Ecosystem. John Wiley and
Sons.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
Reference-Books
Software
Excel and Excel add-ins will be the primary software used throughout the course. Both
of the add-ins: XL-Miner (available at www.solver.com/xlminer-data-mining) and
@Risk (www.palisade.com/trials.asp) are available as free 15 day trial versions
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. May, Gary, (Latest Edition), Entrepreneurship and Small Business Management: Strategic
Planning: Fundamentals for Small Business, Business Expert Press.
2. Randel Carlock and John Ward, (Latest Edition), Strategic Planning for the Family
Business: Parallel Planning to Unify the Family and Business, Palgrave Macmillan, New
York.
Reference-Books
Websites
www.dcmsme.gov.in (Government of India, Ministry of MSME)
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The skills to be able to manage differing views between the older generation and the
newer generation.
The skills to be able to professionalize existing family business and to plan for
sustenance of business.
Text-Book
1. Alberto Gimeno, Gemma Baulenas, Joan Coma-Cros, (Latest Edition), Family Business
Models-Practical Solutions for the Family Business, Palgrave Macmillan.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated on a continuous basis through
the following components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Be able to play the role of key decision makers and answer the questions related to
the creation or reinforcement of competitive advantage.
Text-Books
1. Grant, R. M. (Latest Edition), Contemporary strategy analysis: Text and cases, Edison, NJ:
Wiley.
2. Danny Miller, Isabelle Le Breton-Miller, (Latest Edition), Managing For The Long Run:
Lessons In Competitive Advantage From Great Family Businesses, Harvard Business Review
Press.
3. Michael E. Porter, (Latest Edition), Competitive Strategy: Techniques for Analyzing
Industries and Competitors, Free Press.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
A clear understanding and exposure to the norms and guidelines and critical issues
associated with the international tourism and hospitality management.
The ability to understand the role played by various agencies in international
tourism.
Text-Books
Reference-Books
1. Philip Kotler, John Bowen, James Makens, (Latest Edition), Marketing for Hospitality
and Tourism: International Edition, Pearson Publications.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Book
1. Jay Kandampully, Connie Mok, Beverley A. Sparks, (Latest Edition), Service Quality
Management in Hospitality, Tourism, and Leisure, Haworth Hospitality Press, Latest
Edition.
Reference-Books
1. Robert Johnston, Graham Clark, Michael Shulver, (Latest Edition), Service Operations
Management: Improving Service Delivery, Pearson Publications.
2. YLR Moorthi, (Latest Edition), Brand Management, The Indian Context, Vikas Publishing
House Pvt. Ltd.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Total of total
Sl. Component Number per
Marks internal
No. incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The ability to arrange facilities for guests, clients and employees for smooth
running of an organization and to co-ordinate special events.
Text-Books
1. Sanjaya Singh Gaur, Sanjay V. Saggere, (Latest Edition), Event Marketing and
Management, Vikas Publication House Pvt. Ltd., New Delhi.
2. Getz D., (Latest Edition), Event Management and Event Tourism, Cognizant
Communication Corporation.
3. John Beech, Sebastian Kaiser, Robert Kaspar, (Latest Edition), The business of Event
Management, Pearson Publications.
Reference-Books
1. Lynn Van Wagen and Brenda R Carlos, (Latest Edition), Event Management, Pearson
Education.
2. Goldblatt, John Wiley and Sons, (Latest Edition), Best Practices in Modern Event
Management.
3. J. M. Mathews, (Latest Edition), Hospitality marketing and management.
To equip students with the operating knowledge and skills required to work in
tourism and hospitality business.
To create an awareness on Tour pricing strategy and Tour costing.
This paper emphasis the students to the professionals in Tourism Industry.
To help students to understand the role of housekeeping department, that is the
back bone of the industry.
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Jagmohan Negi, (Latest Edition), Travel Agency and Tour Operation : Concepts and
Principles, Kanishka Publishers.
2. Pat Yale, (Latest Edition), Business of Tour Operations, Longman Publications.
Reference-Book
1. Christopher Holloway, Neil Taylor, (Latest Edition), The Business of Tourism, Pearson
Publications.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
The skills to clearly understand the mechanism of crisis management in tourism and
hospitality industry.
The abilities to manage and deal with a stressed tourist in crisis situations.
Text-Books
1. Yoel Mansfeld and Linda Chapin, (Latest Edition), Tourism Security and Safety, Elsevier
Science and Technology.
2. C. Michael Hali, Dallen J. Timothy, David Timothy Duval, (Latest Edition), Safety and
Security in Tourism, Jaico Publishing House.
Reference-Books
1. Dirk Glaesser, (Latest Edition), Crisis Management in the Tourism Industry, Butterworth-
Heinemann Publication.
2. Otto Lerbinger, (Latest Edition), The Crisis Manager: Facing Risk and Responsibility,
Lawrence Erlbaum Associates.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
Text-Books
1. Aruna Zachariah, (Latest Edition), Print Media Communication and Management: Elements,
Dimensions and Images, Kanishka Publishers Distributors
2. Robin Jeffrey, (Latest Edition), India's Newspaper Revolution, Capitalism, Technology
and the Indian Language Press.
3. Stein, M. Paterno, Susan, and Burnett, Christopher, (Latest Edition), The News
Writer‟s Handbook Introduction to Journalism, Blackwell Publishing.
Reference-Books
1. Agarwal, Vir Bala and V. S. Gupta, (Latest Edition), Handbook of Journalism and Mass
Communication, Concept Pub. Co. New Delhi.
2. Ed. Hakemulder, Jan R., Fay A.C. de Jonge and P.P. Singh, (Latest Edition), News
Reporting and Editing, Anmol Publications Pvt. Ltd
3. Mencher, Melvin, (Latest Edition), News Reporting and Writing, McGraw-Hill
Companies
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Total of total
Component Number per
Sl. Marks internal
incidence
No. evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Toby Miller, (Latest Edition), Television Studies: The Basics, Routledge Publication,
London.
2. Jeremy G. Butler, (Latest Edition), Television: Critical Methods and Applications, TMH.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
V. Internal Evaluation
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Linda Low, (Latest Edition), Economics of Information Technology and the Media, World
Scientific, Banglore.
2. Michele Hilmes, (Latest Edition), Radio Voices: American Broadcasting, Minneapolis:
University of Minnesota Press
3. Hugh Chignell, (Latest Edition), Key Concepts in Radio Studies, SAGE Publications.
Reference-Books
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. Dan Gillmor, (Latest Edition), We the Media: Grassroots Journalism by the People, for the
People, Cambridge, MA: O'Reilly.
2. Bill Kovach and Tom Rosenstiel, (Latest Edition), The Elements of Journalism: What News
People Should Know and the Public Should Expect, New York: Crown Publishers.
3. Tapas Ray, (Latest Edition), Online Journalism: A Basic Text, Cambridge University
Press.
4. Andrew Dewdney and Peter Ride, (Latest Edition), The New Media Handbook.
5. Jason Whittaker, (Latest Edition), The Cyberspace Handbook.
6. Sunil Saxena, (Latest Edition), Breaking News, Tata McGraw-Hill.
7. Tom Negrino and Dori Smith, (Latest Edition), Dreamweaver CS6: Visual Quick Start
Guide.
8. Smith, Gene, (Latest Edition), Tagging: People-powered Metadata for the Social Web.
IV. Pedagogy
The course will emphasise participatory and individual learning through active
classroom interaction and students‟ prior preparation. The course instructor is expected
to prepare a detailed session-wise schedule, showing the topics to be covered, the
reading material and case material for every session. Wherever the material for any
session is drawn from sources beyond the prescribed text-book, reference books,
journals and magazines in the library, websites and other resources accessible to the
students, the course instructor should make the material available to the students well in
advance, so that the students can come prepared for the classes. The pedagogical mix
will be as follows:
The exact division among the above components will be announced by the instructor at
the beginning of the semester as a part of detailed session-wise schedule.
The students‟ performance in the course will be evaluated through the following
components:
Percentage
Marks
Sl. Total of total
Component Number per
No. Marks internal
incidence
evaluation
1 Quizzes 3 10 30 10
2 Case Analysis and / or Presentation 2 45 90 30
3 Assignment / Project Work 1 60 60 20
4 Internal Tests 2 45 90 30
5 Attendance and Class Participation 30 10
Total 300 100
The University examination will be for 3 hours and will be based on a written paper
carrying 70 marks. The paper will centre on the application to managerial decision-
making at the firm level. There will be one major integrated case.
Text-Books
1. George Rodmann, (Latest Edition), Mass Media in a Changing World, Mcgraw Hill.
2. Storey, John, (Latest Edition), Cultural Theory and Popular Culture: An Introduction,
Pearson Education.
3. Stevenson, Nick, (Latest Edition), Understanding Media Cultures: Social Theory and Mass
Communication, SAGE Publications.
Reference-Books