Staff Development Program

PT. Bank Mandiri (Persero) Tbk.

Angkatan 1 Batch 11 Tahun 2017
SDP 1-11 C

SUMMARY and REVIEW

Day - 23, Senin 27 Februari 2017
Marketing Fundamental
By : Bu Rini Yuliantini & Adham Diansuri Idiil
No Soal Jawaban
DAY 1
1 Pertumbuhan Masyarakat Middle Class Climate - Socio Culture
2 Konsep Marketting Myopia Product
3 Marketing Environtment Trend Prilaku Customer
4 Pernyataan tidak tepat tentang sales & Marketing Sales Membuat Inovasi Product, Marketing
membuat efisiensi (Harusnya Kebalikannya)
5 Urutan concept evolution Production – Product – Sales – Marketing –
holistic marketing
6 Production Konsep Produksi sebanyaknya, biaya sekecilnya
7 Fokus Product Konsep Kualitas dan keberagaman fitur
8 Sales Konsep Bagaimana membujuk customer
9 Marketing Konsep Memenuhi kebutuhan customer seunik
mungkin
10 Pengertian Holistic Marketing Komprehensif
11 Konsep Holistic Marketing Environmental & Social Concern, Advanced
Marketing, Integrated Marketing, Internal
Marketing.
12 Marketing definition 2007 Marketing is the activity, set of institution,
and process for creating, communicating,
delivering, and exchanging offerings that
have value for customers, clients, partners,
and society at large
13 Competency Market Internal Marketing
14 Pengaruh Inflasi Climate – Economy
15 Pengaruh Fluktuasi Climate - Economy
16 Inclusive Ada di Konsep Apa Customer
17 Trend Prilaku Customer Tidak Ada yang Benar
18 BRAND dalam Holistic Marketing Integrated Marketing
19 Database Marketing Personal Selling
20 Analisis PEST Climate
21 Yang termasuk dalam colaborator Supplier
22 Analisis Kompetitor Semua Benar
23 Urutan evaluasi konsep pemasaran Production, Product, Sales, Marketing,
Holistic Marketing
24 Konsep Advance Marketing Database Marketing, Digital Marketing
25 Triple Botomline Holistic Marketing Profit, Environtment, Community
 Staff Development Program
PT. Bank Mandiri (Persero) Tbk.
Angkatan 1 Batch 11 Tahun 2017
SDP 1-11 C

26 Menggunakan database customer Database Marketing

27 Commercial Market Customer
28 Capital Market Shareholder
29 Compentency Market Pegawai yang kompeten
30 Pemilihan kepala daerah Climate - Politic
31 Marketing Environtment Climate, Customer, Competitor, Collaborator,
Company
32 Marketing Process Situational Analysis, Marketing Strategy,
Marketing Mix, Marketing Kontrol
33 Pernyataan yang benar antara sales dan marketing Sales Jangka pendek – marketing jangka
panjang
DAY 2
1 Arti logo mandiri Kerendahan Hati
2 Segmen Pekerjaan & Penghasilan Demographic
Segmentasi Tingkat Populasi Demographic
3 Berdasarkan Segmen Lifestyle Psycographic
4 Frekswensi Transksi Behavior
5 Harga yang dipengaruhi customer Value Based
6 Harga Saing Competition Based
7 Kombinasi beberapa produk Multidimensional Analis
8 Kanibalisme Eliminasi
9 Market Tactic Positioning, Repositioning, Overlap, Scope,
Desgin, Elimination, New Product,
Diversification
10 Pengertian Repositioning A & B Benar
11 Strategi Kompetitor Early Entry
12 Berdasarkan Area/Jangkauan Market Scope
13 Segmentasi Pasar Pembagian / Pemetaan Pasar
14 Memprediksi di kemudian hari Scenario Analysis
15 Menggenerate Kesulitan customer Problem Analisis
16 Menentukan target sasaran market Targetting
17 Berdasarkan Genre Sex Apeals
18 Bebas biaya tahunan Kartu Kredit Penetration
19 Biaya kartu kredit berbeda-beda Flexible
20 Menentukan Harga awal Leadership
21 Market Entry Pertama kali Tidak ada yang benar
22 Hal mendasar dalam positioning Brand Name, Logo, Positioning Statement,
Tagline
23 Strategi Fundamental Strategy, Targetting, Positionong
24 Segmentasi gaya hidup Tidak Ada yang benar
25 Targetting Segmen pasar mana yang akan disasar
26 Positioning Ingin berada diposisi mana