Actividad de aprendizaje 3

Evidencia 2:

Taller Market Projection

Presentado por:

Fase Analisis

SERVICIO NACIONAL DE APRENDIZAJE SENA

Negociación
internacional N° de
ficha (1749924)
2019
 Actividad de aprendizaje 3

Evidencia 2: Market Projection

Todo logro requiere de un plan para alcanzarlo, sin una buena organización de ideas es
imposible conseguir las metas propuestas en la proyección de un mercado,
afortunadamente existen recursos que apoyan y orientan este proceso, especialmente
en inglés.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,
consulte el material de formación denominado Expressing opinión and preferences
correspondiente a esta actividad de aprendizaje y adicionalmente el siguiente material
complementario:

 Market share projection tips for small business.

 8 steps for the success of a marketing plan.

Luego de estas consultas, realice lo siguiente:

 Elabore en inglés un mapa conceptual del tema visto en el primer material

complementario indicado.
 8 STEPS FOR THE SUCCESS OF A MARKETING PLAN

8 STEPS

SUCCESS OF A MARKETING PLAN

Explore Your customers are your

Analyse your competitor
best consultants

Many marketing
Competitors Competitors as well as the
market scenario.

explore the current

Analyse yourself Marketing plan
trends of the.
Business plan this changes as you
step come first analyse yourself
Analyse your
customers. prepare your
marketing plan

Ready to implement the Follow up

Implement –
plan

Explore other opportunities These 8 steps make sure

you are covering

Steps can becarried out

invaried priorities
Need to study hits competitors

Strong marketing plan which targets

its TG
Realice un resumen en inglés que contenga como mínimo dos párrafos, de la
lectura del segundo material complementario mencionado anteriormente.

R/ In summary, a marketing plan makes you follow a process that forces you to think
about the best way to attract customers, convert them into customers, sell more products
or services and rely on them to get more customers.

Without this document, the 8 steps to the success of a marketing plan.

Your marketing actions will be just that, loose actions without objective and without
possibility of measurement.

When analyzing the competition, social listening is your ally. Track the brands of the
competition and the keywords of your sector and keep track of the results regularly.

The key to success in any marketing plan is firmness. To attract the attention of your
audience and encourage an impression that is lasting, it is convenient to communicate
your messages with perseverance. Analyze several frequencies: brochures,
advertisements, letters by mail or other methods of external promotion to know what is
the best combination for your company. Creating presence takes time, be patient.