DAVANAGERE UNIVERSITY

INSTITUTE OF MANAGEMENT STUDIES

SHIVAGANGOTHRI, DAVANGERE-07

PROJECT REPORT
ON
‘CUSTOMER ENGAGEMENT IN BIG BAZAAR WITH
REFERENCE DAVANAGERE’

Submitted in Partial fulfillment of the requirement for the

Award of degree in

MASTER OF BUSINESS ADMINISTRATION

Submitted by
Mr. MALLIKARJUNA N.
Reg.No.16MBA047

Under the guidance of

Mr. RAGHAVENDRA PRASANNA KUMAR. MBA

RESEARCH SCHOLAR
Institute of Management Studies,
Davangere University, Shivagangothri,
Davangere-577007

2017-18
 DAVANAGERE UNIVERSITY
INSTITUTE OF MANAGEMENT STUDIES
SHIVAGANGOTHRI, DAVANGERE-07

CHAIRMAN CERTIFICATE

This is to certify that Mr. MALLIKARJUNA N. bearing Reg.No.

16MBA047 is a bonafide Student of Institute of Management Studies,
Davanagere University, During the Academic Year 2017-18. He has
prepared a project report on ‘CUSTOMER ENGAGEMENT IN BIG

BAZAAR WITH REFERENCE DAVANAGERE’ submitted in the

partial fulfillment of the requirement for the award of the degree in Master of
Business Administration.

Dr. J.K. RAJU .B.E., MBA., Ph.D.

Professor & Chairman
Institute of Management Studies,
Davangere University,
Shivagangotri,
Date:
Davangere-577007.
Place: Davanagere
.

DECLARATION

I hereby declare that this project report entitled ‘CUSTOMER

ENGAGEMENT IN BIG BAZAAR WITH REFERENCE
DAVANAGERE’ is prepared by me during the year 2017-18 from the
Institute of Management Studies, Davanagere University, Shivagangotri,
Davanagere- 577007

I further declare that this report is of my own efforts and has not been
submitted earlier to any other institutions or universities.

Date: MALLIKARJUNA N
Place: Davanagere (Reg. No.16MBA047)
DAVANAGERE UNIVERSITY
INSTITUTE OF MANAGEMENT STUDIES
SHIVAGANGOTHRI, DAVANGERE-07

GUIDE CERTIFICATE

This is to certify that Mr.MALLIKARJUNA N. bearing Reg.No.

16MBA047 is a bonafide student of Institute of Management Studies,
Davanagere University, During the Academic Year 2017-18. He has
prepared project report on ‘CUSTOMER ENGAGEMENT IN BIG

BAZAAR WITH REFERENCE DAVANAGERE’ submitted in the

partial fulfillment of the requirement for the award of the degree in Master
of Business Administration, under my supervision & guidance.

Date: Mr. RAGHAVENDRA PRASANNA KUMAR MBA

Place:Davanagere RESEARCH SCHOLAR
Institute of Management Studies,
Davanagere University, Shivagangothri,
Davanagere-577007
 ACKNOWLEDGEMENT

On the successful completion of a project work. I would like to

express my sincere gratitude to all those who were involved directly and
indirectly with this project.

I take this opportunity to express my deep, sincere gratitude to my beloved

guide Mr. RAGHAVENDRA PRASANNA KUMAR, Research Scholar,
Institute of Management Studies, Davanagere University, without whom this
project would have been impossible. I would like to thank for his constant
encouragement, guidance and suggestions on all aspects of this project.

I am also thankful to my parents & friends for their support and

encouragement during the period of my project work.

Date:
Place: Davangere MALLIKARJUNA N
(Reg. No.16MBA047)