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24/07/2018 E-business - - Unit 2 - Week 1

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Unit 2 - Week 1

Course
outline Week 1 Assignment 1
The due date for submitting this assignment has passed. Due on 2017-08-07, 23:59 IST.
How to access
the portal Submitted assignment

Week 1 1) The purpose of a business is 1 point


i. To generate revenue
Lecture 1 : ii. Deliver value to the customer
Introduction iii. Satisfying the customer
Lecture 2 :
Types of e-
Only i
business Only i and ii
transactions
Only ii and iii
Lecture 3 : All i, ii and iii
Business
Models on the No, the answer is incorrect.
web Score: 0
Lecture 4 : Accepted Answers:
Business All i, ii and iii
Models on the
web (cont.) 2) Freelancer job websites are an example of what type of business transaction? 1 point

Lecture 5 : B2B
Innovative E-
Business B2C
models for C2B
Bricks and
C2C
Mortar firms

Quiz : Week 1 No, the answer is incorrect.


Assignment 1 Score: 0

Week 1 : Accepted Answers:


Lecture Material C2B

Week 1: 3) eProcurement by a business organization falls under the category of 1 point


Assignment
solution B2B
Feedback for B2C
Week 1 C2B
C2C
Week 2
No, the answer is incorrect.
Week 3 Score: 0
Accepted Answers:
Week 4
B2B

Week 5 4) Decathlon sells its own products on its own website. What kind of a 1 point
business model is this?
Week 6
Merchant model

https://onlinecourses.nptel.ac.in/noc17_mg22/unit?unit=5&assessment=26 1/4
24/07/2018 E-business - - Unit 2 - Week 1

Week 7 Direct model


Affiliation model
Week 8 Community model

Week 9 No, the answer is incorrect.


Score: 0
Week 10 Accepted Answers:
Direct model
Week 11
5) This business model generates revenue through contextual 1 point
Week 12 advertising, sales of ancilliary products and services, and subscription for
premium services.

Affiliate model
Community model
Subscription model
Direct model

No, the answer is incorrect.


Score: 0
Accepted Answers:
Community model

6) In a brokerage model, Paypal is an example of a  1 point

Auction broker
Transaction broker
Marketplace exchange
Search agent

No, the answer is incorrect.


Score: 0
Accepted Answers:
Transaction broker

7) In India most of the newspapers provide free news articles to the online readers on their 1 point
websites. What kind of business model are they using for generating revenues despite giving free news?

Subscription model
Advertising model
Direct model
Affiliate model

No, the answer is incorrect.


Score: 0
Accepted Answers:
Advertising model

8) Google’s advertisement model is based on Adword/keyword auctions 1 point

True
False

No, the answer is incorrect.


Score: 0
Accepted Answers:
True

9) Business is a subset of commerce 1 point

True
False

No, the answer is incorrect.


Score: 0

https://onlinecourses.nptel.ac.in/noc17_mg22/unit?unit=5&assessment=26 2/4
24/07/2018 E-business - - Unit 2 - Week 1
Accepted Answers:
False

10)It is NOT possible for a company to have more than one business 1 point
models simultaneously.

True
False

No, the answer is incorrect.


Score: 0
Accepted Answers:
False

11)Which of the below is NOT a primary business process in the value 1 point
chain of a company?

Operations
Inbound logistics
Technology development
Service

No, the answer is incorrect.


Score: 0
Accepted Answers:
Technology development

12)Which one of these is NOT a support activity in the value chain of a 1 point
company?

Marketing and sales


Firm infrastructure
Procurement
Technology development

No, the answer is incorrect.


Score: 0
Accepted Answers:
Marketing and sales

13)The graph developed by Gartner group representing the maturity, 1 point


adoption, and social application of specific technologies is called

Gartner Technology Cycle


Gartner Growth Curve
Gartner Hype Cycle
Gartner Maturity Curve

No, the answer is incorrect.


Score: 0
Accepted Answers:
Gartner Hype Cycle

14)Some firms assist buyers and/or sellers to understand a given market, 1 point
do comparative purchasing or conduct targeted market campaigns. This
business model is called

Affiliate model
Community model
Infomediary model
Brokerage model

No, the answer is incorrect.


Score: 0
Accepted Answers:

https://onlinecourses.nptel.ac.in/noc17_mg22/unit?unit=5&assessment=26 3/4
24/07/2018 E-business - - Unit 2 - Week 1
Infomediary model

15)MetalJunction.in is an example of what kind of business transaction? 1 point

B2C
C2B
B2B
G2G

No, the answer is incorrect.


Score: 0
Accepted Answers:
B2B

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