For press inquiries, contact Yeng Rarugal

at (02) 550 2612 or at mrarugal@asiasociety.org

HOLI FESTIVAL BRINGS VIBRANCE BACK IN MANILA,

31 MARCH 2019 AT SM BY THE BAY
India’s grandest color festival marks its 7th year in Manila

One of India’s most celebrated festival is back in Manila! Asia Society Philippines together with SM by the BAY
present the HOLI FESTIVAL 2019, the 7th annual celebration in Manila of the traditional and colorful Hindu
Festival, on 31 March 2019 (Sunday) at 3:30 PM at North Fountain, SM by the BAY.

Celebrated in India since ancient times, Holi is the largest “Festival of Colors” in the world that marks the arrival
of spring with accompanied festivity of joy, freedom, and unity through the playful splashing of special colored
powder with friends and family. With its mission to develop programs in arts and culture, Asia Society
Philippines has been hosting the annual Holi Festival for the past seven years.

HOLI FESTIVAL is a chance for the Filipino community to experience a celebration that is both culturally and
religiously significant for the Indian community. It is a festive occasion to reunite and forget all enmities towards
each other. Asia Society Philippines is honored to play a role in bridging the cultures of India and the
Philippines, and transcend above the differences between the two nations.

HOLI FESTIVAL 2019 will also coincide with Asia Society Philippines’ 20th Anniversary and the India-
Philippine Relations’ 70th Anniversary. To commemorate these two meaningful events, this year’s Holi
Festival will incorporate a 3-kilometer fun run. Participating runners will be able to receive a singlet, race bib
and medal which can be claimed at the Asia Society office starting on the 18th of March (9AM-5PM) or at the
registration area on the event day.

A fun-filled festival also awaits the participants as performers sway and groove to cultural performances
accompanied by traditional Indian songs and dances. Live DJ and drummers will ignite the crowd until
nighttime—all these you can do while enjoying authentic Indian cuisine and a variety of activities such as
getting a henna tattoo, Rangoli and fun games.

HOLI FESTIVAL 2019 is organized by Asia Society Philippines, SM by the Bay, Federation of Indian
Chambers of Commerce (Phil.) Inc., the Indian Ladies Club, ZEE Sine, and Thinksports.ph. It is co-presented
by Incredible India and PLDT Enterprise. It is sponsored by Western Union and Sun Cruises. It is supported by
the New India Assurance Co., Ltd. and Flavours by Vana's. Special thanks to Bench and Ambica International
Corporation.

Media partners include ANC, GMA, GMA News Online, NOLISOLI.PH and WhenInManila.com.

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 For press inquiries, contact Yeng Rarugal
at (02) 550 2612 or at mrarugal@asiasociety.org

Tickets are now on sale for only Php 300 for non-runners and Php 650 for runners. Tickets are available now
at all SM Tickets in SM Cinema branches located across SM Supermalls nationwide or at smtickets.com

ABOUT ASIA SOCIETY PHILIPPINES

Asia Society Philippines is the sole Southeast Asian center of the 14 centers of Asia Society worldwide. A non-
profit organization, Asia Society Philippines seeks to improve greater people-to-people understanding and
respect between Asia and the West, between Asia’s many peoples, and among Filipinos. Through its programs
in public policy, business, and arts and culture, Asia Society Philippines seeks to make a meaningful
contribution in the work towards a more united, peaceful and progressive world. More information about Asia
Society Philippines can be accessed at http://asiasociety.org/philippines/about-asia-society.

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