Factors Affecting the

Consumer`s Profile
Buying Behavior on
Physical Media

ANDRE’ PALMARIN B. PASCUAL PROF. EDEN SORUPIA

COMMUNITY ARCH. AR 299
BACKGROUND
AUDIO, VIDEO, GAMING, FILE STORAGE, BOOKS

PHYSICAL DIGITAL
MEDIA MEDIA
DIGITAL
STREAMING
DOWNLOAD
BACKGROUND

PHYSICAL DIGITAL STREAMING

MEDIA DOWNLOAD
 THE COMPARISON
Expensive Affordable

Actual Download
Copy Stream

Exclusive Generic
Sense of
ownership

Stored in Stored in
shelves ( flash
cd, DVD, drives,
vinyl disc, mobile
books) phones, etc.

Hassle Convenient

Physical Media giftable acquired Digital Media

RESEARCH QUESTION

What is the relationship between the purchased physical media

materials and the consumers` profile?
Conceptual Framework

Consumer`s Profile:
Consumer`s
A. Age
Buying Behavior
B. Gender
C. Marital Status on Physical Media
Significance of the Study
• Consumers: this study will provide them more variety of physical
media choices to purchase for entertainment purposes.
• Entrepreneurs: the result of this would provide them better
understand their targeted consumers and their respective
entertainment needs. This implies more avenues for business deals
and higher revenues.
• Researcher: the research undertaken will help entrepreneurs
improve their products and able to deliver more variety of
entertainment media making lives fruitful and productive.
METHODOLOGY

Random Sampling
1 Use the Physical Media sales as basis for computing the
population sample size.

Survey Questionnaire
2 Survey and use population size of 400 within the peak
time 11:00am to 2:00pm during weekends for variety of
age brackets.

Analysis of Data
3 Interpret the data using Pearson’s R
 METHODOLOGY

Random Sampling
1 Use the Physical Media sales as basis for computing the population
sample size.

About how many do you acquire at the end

of the year?
Respondents: 400
300
240
250
200
21 % 150
decrease 100
80
each year 50 20 20 20 20 0
0
2018 Around 200,000,000.00 1 to 3 4 to 10 11 to 15 16-20 21-30 31-40 41 or
more

Average Filipino acquisition of

Physical media yearly
10 each year x P 1,000.00
= P10,000.00
Population 200,000,000.00
size 10,000
200,000
 Survey Questionnaire
2 Survey and use population size of 400 daily for variety of age brackets.

What is your Age bracket?

Respondents:400
300
240
200

100 80
20 30 20
0 10
0
Under 18 18-24 25-34 35-44 45-54 55-64 65+

What is your gender? What is your marital

Respondents:400 status?
Respondents:400
120 30%
90
23%

70%
280 77% 310

Male Female Single Married

METHODOLOGY
Survey Questionnaire
2
What kind of physical media do you
purchase?
Respondents:400

30 10

210
150

CD,Blu-Ray dsic Books Vinyl disc Cassette

 Survey Questionnaire
2
How many do you usually buy from the
store?
Respondents: 400
350

300 290

250

200

150

100
60
50
20 20
10
0
1 to 3 4 to 10 11 to 15 16 or more None
 Survey Questionnaire
2
How many physical media do you own?
Respondents: 400
250

200
200

150

100 90

50 40
30
20 20

0
0-100 100-250 250-500 500-1000 1000-1500 1500-2500
 Survey Questionnaire
2
About how many do you acquire at the end of
the year?
Respondents: 400
300

250 240

200

150

100 80

50
20 20 20 20
0
0
1 to 3 4 to 10 11 to 15 16-20 21-30 31-40 41 or
more
 Analysis of Data
3 Linear Regression

The value of one variable is a function of the other variable.

The value of Y is a function of X.
The value of the dependent variable, is a function of the independent variable.

No. of
value function Age(Y) Purchase(X)

15 13
Y X
22 74
28 143
Dependent Independent
variable variable 39 285
50 257
60 592
No. of Age
Purchase Bracket 65 841
 Analysis of Data
3 Linear Regression

RULE of THUMB for the trendline

Age(Y) No. of respondents No. of Purchase(X)
Under 18 15 57 13
18-24 22 57 74
25-34 28 57 143
35-44 39 57 285 Bo Slope B1 is -
45-54 50 57 257 Bo Slope B1 is +
55-64 60 57 592
65+ 65 57 841
TOTAL 399
 Analysis of Data
3 Linear Regression

No. of Scatter plot of Age(Y) vs No. of

Age(Y) respondents No. of Purchase(X) purchase(X)
900 841
Under 18 15 57 13 800
y = 14.454x - 261.27

NO. OF PURCHASE
18-24 22 57 74 700
R² = 0.8649 592
600
25-34 28 57 143
500

35-44 39 57 285 400

285 257
45-54 50 57 257 300

200 143
55-64 60 57 592 100
74
13
65+ 65 57 841 0
0 10 20 30 40 50 60 70
-100
TOTAL 399
AGE
 EXCEL – STEP BY STEP

2 3

4
5
 Analysis of Data
3 Linear Regression – Summary Output for Age
vs No. of Purchase

SUMMARY
OUTPUT

Regression Statistics
Multiple R 0.92 r = 0.92 Strong r> 0.8
R Square 0.84 Weak r< 0.5
Adjusted R Square 0.81
Standard Error 25.72
Observations 400

ANOVA
df SS MS F Significance F P < 0.5 =
Regression 1 17,191.43 17,191.43 25.99 0.00 P < 0.01 Significant
Residual 398 3,306.98 661.40 P > 0.5 = Not
Total 399 20,498.41 Significant

Standard
Coefficients Error t Stat P-value Lower 95% Upper 95% Lower 95.0% Upper 95.0%
Intercept -53.09 23.83 -2.23 0.08 -114.35 8.18 -114.35 8.18
X Variable 1 2.78 0.55 5.10 0.00 1.38 4.19 1.38 4.19
 Analysis of Data
Pearson’s-R

3.1 using frequency counts and percentages to analyse the data. Pearson's R will be utilized to establish the
relationship between the consumers` profile and purchases of the physical media items.

Number between -1 and +1 calculated so as to represent the linear dependence of two

variables or sets of data.

1. Correlation between age vs no. of purchase Positive correlation – close to +1, as values of x
increases, values of y also increase.
No. of Negative correlation – close to -1, as values of x
Age(Y) respondents No. of Purchase(X) increases, values of y decrease.
No Correlation – when r is close to 0. means there is
Under 18 15 57 13 random, nonlinear relationship between the two
variables.
18-24 22 57 74
Strong r> 0.8
25-34 28 57 143 Weak r< 0.5
35-44 39 57 285
45-54 50 57 257
55-64 60 57 592
65+ 65 57 841
TOTAL 399
 Analysis of Data
Pearson's-r correlation

3.1 using frequency counts and percentages to analyze the data. Pearson's R will be utilized to establish the
relationship between the consumers` profile and purchases of the physical media items.

2. Correlation between male purchase(X) and 3. Correlation between single-status

female purchase(Y) purchase(X) and married-status purchase(Y)
Gender Rel. Status
Male(X) Female(Y) Single(X) Married(Y)
1 to 3 221 80 1 to 3 227 74
4 to 10 31 16 4 to 10 37 10
11 to 15 16 15 11 to 15 29 2
16 or more 12 9 16 or more 17 4
280 120 400 310 90 400
Correlation between male purchases and female Correlation between single -status purchases and
purchases married-status purchases
90 80 80
74
80 y = 0.3308x + 6.842 70 y = 0.3439x - 4.1548
70
R² = 0.9962 60 R² = 0.9938
60
FEMALE

MARRIED
50
50
40
40
30 30
15 16
20 9 20 10
10 10 4 2
0 0
0 50 100 150 200 250 0 50 100 150 200 250
MALE SINGLE
 Analysis of Data
3.1 Pearson's-r correlation

1. Correlation between age vs no. of purchase

No. of
age purchase
Pearson's r-coefficient
X Y (X- X̄) (Y-Ῡ) (X- X̄) x (Y-Ῡ) (X- X̄)2 (Y-Ῡ)2
15 13 -25 -302 7,507 618 91,204 4584.57
r=
22 74 -18 -241 4,304 319 58,081 √316.98 x 76648.29
28 143 -12 -172 2,039 141 29,584 4584.57
r=
39 285 -1 -30 26 1 900
√24295942.32
50 257 10 -58 -588 103 3,364 4584.57
r=
60 592 20 277 5,580 406 76,729
√4929.09
r= 0.93
65 841 25 526 13,225 632 276,676
∑ 40 315.00 4,584.57 316.98 76,648.29 P –value 0.0023
Strong 0.93> 0.8 P < 0.5 =
Significant
Statistically P > 0.5 = Not
Significant Significant
 Analysis of Data
3.1 Pearson's-r correlation

2. Correlation between male purchase(X) and 3. Correlation between single-status

female purchase(Y) purchase(X) and married-status purchase(Y)
X Y (X- X̄) (Y-Ῡ) (X- X̄) x (Y-Ῡ) (X- X̄)2 (Y-Ῡ)2 X Y (X- X̄) (Y-Ῡ) (X- X̄) x (Y-Ῡ) (X- X̄)2 (Y-Ῡ)2
1 to 3 221 80 151 50 7,550 22,801 2,500 1 to 3 227 74 150 52 7,699 22,350 2,652
4 to 10 31 16 -39 -14 546 1,521 196 4 to 10 37 10 -41 -13 506 1,640 156
11 to 15 16 15 -54 -15 810 2,916 225 11 to 15 29 2 -49 -21 994 2,352 420
16 or more 12 9 -58 -21 1,218 3,364 441 16 or more 17 4 -61 -19 1,119 3,660 342
∑ 70.00 30.00 2,531.00 7,650.50 840.50 ∑ 77.50 22.50 2,579.75 7,500.75 892.75

2531.00 2579.75
r= r=
√7650.50 x 840.50 √7500.8 x 892.75
2531.00 2579.75
r= r=
2535.79 2587.72
r= 0.998 r= 0.996
P-value = 0.0018 P-value = 0.0031
Strong 0.998> 0.8 P < 0.5 = Strong 0.996> 0.8
Significant
Statistically P > 0.5 = Not Statistically
Significant Significant Significant
CONCLUSION
Is there a relationship between the purchased physical media materials and
the consumers` profile?

A. Age bracket of 55 and above has higher

probability to purchase more physical media
Consumer`s Profile:
from stores.

A. Age
B. Male tend to purchase more than females.
B. Gender
C. Marital Status C. Single people are likely to acquire more than
married people.
CONCLUSION
Is there a relationship between the purchased physical media materials and the
consumers` profile?
Age bracket of 55 and above has higher probability to
purchase more physical media from stores.
Males tend to purchase more than females.
Consumer`s Profile:
Single people acquire more than married people.

A. Age 600
320
B. Gender 500
C. Marital Status

NO. OF PURCHASE
320 330
400

300 200

200
90

240 50
100

80 30
10 20 20
0 0
Under 18 18-24 25-34 35-44 45-54 55-64 65+
AGE BRACKET

No. of people No. of Purchase(X)