Grupo 5 Subani Group Word

GUÍA PARA PRESENTACIÓN Y ENTREGA DE
Código: IF-IN-002
TRABAJOS DE GRADO Versión:04
(SEMINARIO DE INVESTIGACIÓN)
Proceso: Fecha de emisión: Fecha de versión:
Investigación 16-Jun-2009 28-Sep-2012
SUBANI GROUP
MARIA ALEJANDRA LONDOÑO

PAULA ANDREA RODRIGUEZ
JHONATAN CAMILO GUZMAN
CAMILO ESTEBAN BELTRÁN
ECCI UNIVERSITY
FACULTY OF LAW, SOCIAL AND HUMAN SCIENCES
SCHOOL OF MODERN LANGUAGES
BOGOTA, D.C.
2018
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CONTENT
INTRODUCTION
1. BUSINESS IDEA ................................................................................................................... 4
2. RATIONALE ........................................................................................................................... 4
3. OBJECTIVE............................................................................................................................... 5
4. CORPORATE PRESENTATION OF THE COMPANY .................................................. 5
4.1 ORGANIZATIONAL STRUCTURE ................................................................................. 6
4.2 CORPORATE IMAGE ....................................................................................................... 7
4.3 MISSION.............................................................................................................................. 8
4.4 VISION ................................................................................................................................. 8
4.5 CORPORATE OBJECTIVE .............................................................................................. 8
4.6 VALUES ............................................................................................................................... 8
4.6.1 SUBANI’S POLICES ...................................................................................................... 8
4.6.2 REGULATIONS: ............................................................................................................. 9
4.6.3 RULES .............................................................................................................................. 9
5. LEGAL FRAMEWORK .......................................................................................................... 10
6. TECHNICAL STUDY ............................................................................................................. 10
7. MARKET RESEARCH ........................................................................................................... 11
7.1 SWOT ANALYSIS ............................................................................................................ 12
8. EVIDENCES AND DATA ANALYSIS.................................................................................. 13
9. CONCLUSIONS ..................................................................................................................... 14
REFERENCES
ANEXXES
TABLE OF IMAGES
Figure 1. Organizational Structure - Own authorship.............................................................. 6

Figure 2. Logo. Own authorship-Adobe Fireworks .................................................................. 7
Figure 3.Technical Study, Taken from Lupap ........................................................................ 11
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TABLES
Table 1.Own Authorship ............................................................................................................ 12
Table 2.Own Authorship ............................................................................................................ 12
Table 3.Own Authorship. ........................................................................................................... 13
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INTRODUCTION
In the communicative evolution of the world, different skills and ways of transmitting
ideas have been developed in different social, historical, cultural, political and other
contexts. Within this, is the language, the ability of the human being to express thoughts,
ideas and feelings through the word and through some signs that can be written or oral.
Well known, throughout history different languages were created in different parts of
the world, which, for its development, requires the communicative ability to translate and
interpret important things within the development of humanity, there are different types of
translation. Direct translation is done from a foreign language into the translator's
language, the reverse translation, on the other hand, takes shape from the language of
the translator to a foreign language. (Perez, Merino, 2010).
Taking into account the important translation process within the development of
society, and as most messages are transmitted audiovisually, we have what, the process
of subtitling as a series of techniques by which the meaning of what is expressed in a
video through texts located at the bottom. (Diaz, Jorge. 2003). Undoubtedly, with the
globalization and technological development, the quality and availability of audiovisual
content have been increased, not only in internet, but in different platforms, meaning that
there is a great demand for subtitling.
Therefore, our project seeks to be part of the growth, on the one hand in the audiovisual
industry, and, on the other, the translation industry in Colombia to create job opportunities,
likewise, to enrich ourselves communicatively through the processes that will be shown
throughout this work.
1. BUSINESS IDEA
To create a subtitling company for national animated videos from Spanish to English
located in Bogota.
2. RATIONALE
The main reasons that led us to create a company focused on subtitling of independent
animated audiovisual projects such as videos and short films, are based on the constant
national development that this industry has had, even though creative designers have the
opportunity to promote the Colombian culture in an international level. We pretend to
supply subtitling process from Spanish to English, when disclosing those projects/ideas
on national and more important international communication channels.
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“Muchos países tienen experiencia comprobada en esta industria, tal es el caso de

México, España y Argentina, que hacen la mayoría de los trabajos de subtitulación y
doblaje según se observó, son países con un alto grado de actividad en esta industria y
han desarrollado mucho más este campo que Bogotá, que dejando de lado su potencial
lingüístico ha perdido oportunidades claras en esta industria y no ha optado por
desarrollarla. Abril, J. (2013), Industria de la subtitulación y doblaje en Bogotá: factores
que afectan su internacionalización. Universidad EAN Bogotá, Colombia.
One of the aspects that is affecting this industry is the lack of interest in Colombia to
develop professional careers focused on the subtitling or dubbing. According to some
investigations, even though in Colombia the Spanish level is considered one of the best
between Spanish speakers, it hasn't been an option to make use of it in order to get
involved within the subtitling/dubbing industry. Different from other Spanish speaker
countries that have been working and developing this industry for many years and due to
their constant researches and practice they have been taken into account on a worldwide
level.
So taking into consideration what we have mentioned previously, we would like to use
this seminar project as one of the steps to give the opportunity to Colombian creative
producers to incursionate in the international market, and also to make use of our native
language to start growing into the subtitling industry on internal and external level.
3. OBJECTIVE
To create a subtitling company for national animated videos, with the purpose of scatter
Colombian culture through international channels and boost up the national audiovisual
industry.
4. CORPORATE PRESENTATION OF THE COMPANY
SUBANI GROUP is a company established in 2019 by a group of students of Modern

Languages who found the huge opportunity in the subtitling industry. The main reason of
the focus is to scatter Colombian culture through animated videos made by Colombian
producers, using the subtitling services in a local and international level.
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4.1 ORGANIZATIONAL STRUCTURE
Figure 1. Organizational Structure - Own authorship
DIRECTION (Leadership): Responsible for operations, and staff, manage the various
productive resources of the company, in order to achieve the objectives set with the
greatest possible efficiency.
PRODUCTION: Department in which the company performs all processes to provide

subtitling service, in this area will also be the entire SUBANI team, performing the
necessary tasks to achieve the objectives set.
SALES: Department responsible for the distribution and sale of subtitling services day by
day monitoring of the different vendor routes to ensure full coverage and supply to
commercial premises.
MARKETING: Department responsible for managing and coordinating sales strategies.

Also in charge of looking for all business opportunities, consumer analysis, competitive
analysis, product design, product promotion and product distribution.
FINANCIAL MANAGEMENT: Department in charge and responsible for the movement

and administration of financial resources, corresponding both to the assets and liabilities
of the organization, including funds from indebtedness and of some other nature.
HUMAN RESOURCES: Department in charge of the recruitment, selection, hiring,

training and development of personnel capable of developing the company's processes.
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PLANNING: Department responsible for analyzing the situation within the company to
make decisions. It is also responsible for establishing objectives to define the different
strategies and courses of action required to achieve the goals.
4.2 CORPORATE IMAGE
Figure 2. Logo. Own authorship-Adobe Fireworks
 BRAND: The name “SUBANI” comes up of the concepts subtitling and animation,
which suit with the main activity and purpose of the company.
 LOGO: The idea of the logo came from the outcome of audiovisual productions,
commonly known with the filming tape image. Also, we took as reference the “Writing
Cursor” which represents the process of translating and subtitling. Finally three different
signs that are used in different video or music devices (Play, Stop and Pass) referring to
the edition process.
 SLOGAN: “Make it viral, make it readable.”
“Make it viral”, it is basically the purpose of every video producer; the dream of a person
who develops audio visual material and publish it through communication channels is that
every single person gets in touch with it.
Based on the idea of making the material viral, how do they make their material
understandable for everyone? Since the production is originally in Spanish, the easiest
and most effective way is to add subtitles in the video, “making it readable” and
understandable.
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4.3 MISSION
SUBANI group provides subtitling services to animated audiovisual channels in the city
of Bogota satisfying the needs of the market and the quality standards according to the
ISO 17100 of 2015.
4.4 VISION
By the year 2029, SUBANI will consolidate itself as a well-known company in the
animated videos subtitling industry not only in Bogota, but also in the country,
distinguished by an exclusive service, high quality, innovation and professionalism. Also
spreading the Colombian culture all over the world as well as national audiovisual
productions.
4.5 CORPORATE OBJECTIVE
To provide a subtitling service which fits every animated national audiovisual

production, proffering quality and perfection to our customers in order to scatter
Colombian culture.
4.6 VALUES
● Professionalism: to use the knowledge in a proper manner, being committed and

responsible with the company.
● Innovation: here all the proposals from the people from the inside and outside of
the company can bring to the final result of our company.
● Growth: to promote the development of skills not just for the company but from the
people who made and is part of the company.
● Respect: treat the others the way you want to be treated.
● Integrity: to be part of the company but more important it´s to feel the company as
our own.
4.6.1 SUBANI’S POLICES
● SUBANI employees must know the main managers, history, policies, and manuals
that exist within the company.
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● All company personnel must be in complete sobriety.
● SUBANI employees must meet the objectives of the company and cooperate with
each other so that everyone can reach the goal
● Provide fair and careful treatment to all customers, in their requests and claims
considering that one of the purposes of the company is to provide an exceptional
customer service.
● SUBANI is an environmentally friendly company and so it is a policy to take care of

the work environment and use in a correct manner the company resources.
4.6.2 REGULATIONS:
● Employees must attend the training courses or they will not be hired
● Alcoholic beverages or drugs during the work hours.
● The employees of all the departments must know the objectives of the company
and contribute for the improvement of the company.
● All employees must be respectful with customers and their colleagues.
● Employees who work late or on overtime hours, must ensure that all lights and
equipment are shut off when they leave the workplace.
4.6.3 RULES:
● All SUBANI employees must go to the training courses otherwise they cannot be
hired.
● Presenting yourself to work in a state of alcoholism can constitute a just cause for
dismissal, since all labor regulations contemplate it.
● If a person is not engaged in their work, they should speak privately with their direct
employers.
● The employee who is disrespectful with the clients will get a written attention.
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● If the employee does not assume the environmental responsibility will have a
pedagogic sanction.
5. LEGAL FRAMEWORK
In the formation of a subtitling company in Bogota, it is necessary to comply with a

series of basic requirements to achieve good working in accordance with:
● ISO 17100:2015. Which provides requirements for core processes, resources and
other aspects necessary for delivering a quality translation service.
● ISO 9001. Which establishes quality standards for products and services.
● ISO 27001. Which establishes a standard to manage security information of

enterprises.
6. TECHNICAL STUDY
Our company will be located in the neighborhood known as “El Retiro” at “Chapinero”
locality, due to the huge quantity of animation enterprises that have their core business
on that area of the city, and more important because they are our target market and our
potential clients. The decision was made based on the investigation process that we
followed taking into account the amount of studios located on that area which produce
audiovisual material or are in charge of teaching the use of those platforms, such us:
Catapulta Producciones, Intelygente Branding, Marketing CDC, Barak Films, MOBS
audiovisual, Cinema Films & Magnificos Cinema, etc.
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Figure 3.Technical Study, Taken from Lupap
7. MARKET RESEARCH
By doing our own research based on our corporate objective we found out that there
are few companies that dedicate their services to translation and subtitling animation
videos. Their core business are documentaries, films and music videos. We will focus our
main workforce on animated videos and most likely the independent ones.
● Direct Competence: Copywrite Colombia / Calle 94A No. 11A - 66, Piso 1, Bogotá
and calle 125 No. 19 - 89 Of. 502, Bogotá.
● Indirect Competence: Official Translators from UNAL.
For pricing our product we think the best way to do it is collecting per words in the script
of the video, on that way each word cost 5.000COP. Companies as Copywrite charges a
total of 10.000COP per page without any adaptation to video, only the translation of the
script. We would like to make the difference by having good prices and offer the
adaptation.
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7.1 SWOT ANALYSIS
● ANIMATION CHANNELS
Strength Weakness
· Product creators. · Low investment in subtitling services.
· Huge amount of clients.
Opportunity Threat
· Great opportunity to take advantage · Foreign companies with a wide
of their creativity and action field to experience in the market and with a
scatter Colombian culture. wider financial budget.
Table 1.Own Authorship
● OFFICIAL TRANSLATORS IN COLOMBIA

Strength Weakness
· Wide knowledge on foreign ·Vision determined to official
languages. translation institutions.
· Certify issued by Colombia National
University, which is the only institution
authorized to do it.
Opportunity Threat
· To use their knowledge and · Foreign companies with a wide
certifications to reinforce companies on experience in the market and with a
national and international levels. wider financial budget.
Table 2.Own Authorship
● VIRTUAL TRANSLATION TOOLS.
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Strength Weakness
· Service used by almost everybody. · Non accurate translations.
· Simple access from everywhere.
Opportunity Threat
· They can take advantage of their · Foreign companies with a wide
virtual approach. experience in the market and with a
wider financial budget.
Table 3.Own Authorship.
The purpose of translating and subtitling this video was to apply our knowledge and
start boosting the national animated industry through channels such as YouTube. We
decided to subtitle and translate this one in specific because on our idea of scatter
Colombian culture we think that there’s nothing more popular than our public methods of
transportation, it’s known by everybody and shows a little bit of our multicultural society.
One of the hardest things at the moment of the translation and subtitling was to adapt
Colombian words and accents, such the words used by the peddler and the accent from
Major Enrique Peñalosa (SEE ANEXXUS, PAGE 17). Even though it is Spanish it was
very hard to find the correct transcription to adapt the text and video for non-Colombian
people. Also it was quite difficult to find a way to adapt the text when the people with
characteristic accents was spoken. We had to research about how people from other
countries could might sound taking into account their social status and environment in
order to try to be the most accurate at the moment of translate.
8. EVIDENCES AND DATA ANALYSIS
The purpose of translating and subtitling this video was to apply our knowledge and
start boosting the national animated industry through channels such as YouTube. We
decided to subtitle and translate this one in specific because on our idea of scatter
Colombian culture we think that there’s nothing more popular than our public methods of
transportation, it’s known by everybody and shows a little bit of our multicultural society.
One of the hardest things at the moment of the translation and subtitling was to
adapt Colombian words and accents, such the words used by the peddler and the
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accent from major Enrique Peñalosa. Even though it is Spanish it was very hard to find
the correct transcription to adapt the text and video for non-Colombian people. Also it
was quite difficult to find a way to adapt the text when the people with characteristic
accents was spoken. We had to research about how people from other countries could
might sound taking into account their social status and environment in order to try to be
the most accurate at the moment of translate.
9. CONCLUSIONS
In a huge conclusion, by doing this project we found out that there is a great business
opportunity in this market, since there are a few companies that focus their core
business to subtitling of animated videos. But it's not that easy, also there are a few
animation channels on our country, maybe because the lack of opportunities have taken
them to redirect their ideas and focused on other kind of videos.
However, with support and investment this industry can start competing with other
countries and growing making a name of it, not only in national level but also on an
international one. On the other hand, adapt Colombian slang it is not easy at all, there
are a lot of expressions and words that only people from our country will understand,
and it was really a challenge to find the way to make it understandable for non-
Colombian people.
REFERENCES
Abril, M,A. (2013). Colombia. Industria de la subtitulación y doblaje en bogotá: factores

que afectan su internacionalización. Recuperado de
https://repository.ean.edu.co/bitstream/handle/10882/3784/AbrilJulieth2013.pdf?s
equence=1&isAllowed=y
Equipo de Redacción de Concepto.de, 2018,02. Qué es El lenguaje. Editorial

Concepto.de (Enciclopedia online). Argentina.
Paolineli (1993). 24 en Díaz Cintas, J. (2001) La traducción audiovisual. El

subtitulado.Salamanca: Almar Ediciones Disponible en:
http://fel.uqroo.mx/adminfile/files/memorias/Articulos_Mem_FONAEL_IV/Aviles_C
ot a_Marylia.pdf Consulta: 15 de mayo 2012
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ISO 9001, for Small Businesses - What to do, ISO.
Díaz Cintas, Jorge: Teoría y práctica de la subtitulación inglés-español. Barcelona: Ariel,

2003.
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ANNEX (ES)
TITLE VIDEO SAMPLE 1: Cuando estás en el transporte público, When you are on
public transport
OWNER: TRINEO TV (Youtube channel)
https://www.youtube.com/watch?v=aEE3W_oRkrE
OBJECTIVE: To show in a comic way everyday situations that take place in the context
of Bogota.
LITERAL ADAPTATION
KATA: Hello? Hello guys, where are you? Hello? Hello guys, where are you?
Radiohead is about to start playing, I Radiohead is about to start playing, I

thought it was Jose´s favorite music band! thought it was Jose´s favorite music band!
SIMON: Hello Kata, don’t worry, we are in Hello Kata, don’t worry, we are in our way.
our way. The thing is that there is a lot of The fact is that there is a lot of traffic…
traffic… Bye. Bye.
[Chewing]
JOSE: Simon! You are just having
breakfast and its night already! You Simon! You are just having breakfast and
haven’t take a shower and you are using its night already!
drawers only. HURRY UP! You haven’t take a shower and you are
using drawers only. HURRY UP!
SIMON: Don’t worry, Jose. I’ve got the
perfect plan for this kind of situations, IT Don’t worry, Jose. I’ve got the perfect plan
WON’T FAIL! for this kind of situations, it cannot fail
JOSE: Is this your plan, Simon? Take Is this your plan, Simon? Take public
public transportation in the rush hour? I transportation in the rush hour? I thought
thought that you had, I don’t know, a car that you had, a car with wings or
with wings or something like that. something like that.
SIMON: A car? With this traffic? Nothing ¿A car? ¿With this traffic? Nothing as
as public transportation to get anywhere public transportation to get anywhere.
Simon, you have no money, ¿right?

-No.
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JOSE: Simon, you have no money, right?

Moreover, I think I’ll sneak into the concert.
SIMON: No. Moreover, I thinking I’ll sneak

into the concert. Hey Simon, do you know this man?
JOSE: Hey Simon, do you know this man? I think he is sexually harassing you.
SIMON: I think he is sexually harassing ¿What?

you
Try to find a comfortable position where he
JOSE: WHAT? doesn’t rub your ass.
SIMON: Try to find a comfortable position HEY YOU, MOVE!!!

where he doesn’t rub your ass.
[Ringtone] ¿Hello?
JOSE: HEY YOU, MOVE!!!
Simon, where the hell are you? Radiohead
SIMON: (Rebelde’s Ringtone) Hello? already went on stage… Hello…. hello?
KATA: Simon, where the hell are you?

Radiohead already went on stage… Hello, ¿Hello? Jose you won’t believe this! I think
hello? my cell phone teleported itself to the
concert.
SIMON: Hello? Jose you won’t believe this!
I think my cellphone teleported itself to the Oh Simon, you’re an idiot, you got stolen!
concert.
Ahhhhh
JOSE: Oh Simon, you’re an idiot, you got
stolen!
SIMON: Ah... And I saw who did it but I can’t tell you…
PERVERT: and I saw who did it but I can’t

tell you… HEY YOU! I said to MOVE!
JOSE: HEY YOU! I said MOVE! Well, first of all good afternoon, It’s an
amazing thing to say “Hi” and be greeted,
PEDDLER: Well, first of all good afternoon isn’t?
to you all, It’s an amazing thing to say “Hi”
and be greeted, isn’t? ¡Oh no!
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JOSE: Oh no! Anyway, passenger, my friend, I could be

KILLING, STEALING or getting high, isn’t?
BUT NO! I prefer working honorably…
PEDDLER: …anyway, passenger, my
friend, right now I could be KILLING,
STEALING or getting high, isn’t? But no, ....Getting on this bus offering these
I’m not like that, man. I just wanna get delicious and delectable annelids
money honorably by getting on this bus invertebrate with a vermiform aspect of
offering these delicious and delectable chewing gum with sweet flavor…
annelids invertebrate with a vermiform
aspect of chewing gum with sweet flavor…
You mean chewing gum worms…
[Laughs]
JOSE: Am, just like chewing gum worms…
Yes my hommie, help me just to not steal
PEDDLER: Yes, my homie! Help me to not

steal. Simon – Friend, we gotta get out of here!
JOSE: Simon – Friend, we gotta get out of But, ¿why?

here!
SIMON: But, why? ¿What? Haven’t you seen who all this
works? It’s like every time we stop 20
JOSE: What, have you seen who all this thousand people more get on the bus.
works? It’s like every time we stop 20
thousand people more get on the bus [Stampede]
I think that you are overstating.
SIMON: I think that you are overstating. ¿Overstating? Keep thinking that you’re…
JOSE: Overstating? Keep thinking that ¡Shut up! Since we started to talk, that
you’re… lady has been paying attention to all of
what we say.
SIMON: Shhh, shut up! Since we started to
talk, the lady from there has been paying Uh, I hate when they do that.
attention to all of what we say.
Hey move, move over th… ah?
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Simon, Simon, Simon, she looked at me,

PERVERT: Uh, I hate when they do that. she looked at me and she smile at me.
JOSE: Hey move, move over th… Simon, Oh damn, and she got off the bus as well.
Simon, Simon, she looked at me, she
looked at me and she smile at me.
¿What? NOOO!!!
SIMON: Oh dammit, and she got off the
bus as well Ohh, shame on you.
JOSE: What? NO!!! I said move! Move over there!

[Smelling]
PERVERT: Oh, what a pity DISGUSTING! No, no, no, you better
come back, please. No, WHY ME!?
JOSE: I said move! Move over there!
Iug, no no no, you better come Jose, Jose, look, is not that Gandalf?
back, please. No, WHY ME!?
[Crying] Yes, he is.
SIMON: Jose, Jose look, is not that

Gandalf? I’m a renal patient and I need medical
attention so I can get a transplant…
JOSE: Yes, he is Gandalf …If you do not trust me here I have the
proof.
GANDALF: I am a renal patient and I need
medical attention so I can get a transplant, Ewwww
if you do not trust me here I have the proof
¡WOW! What’s that? Is that a kidney? No,
JOSE: Iug! it is a lung!
SIMON: WOW! What is that? Is that a Actually a little bit of both

kidney? No, it is a lung!
Ewww! No, I can’t stand this anymore, I
GANDALF: Actually a little bit of both think I’m passing out…
JOSE: Iug! No, I can’t stand this anymore, [Laughs]

I think I’m passing out… Min: 3:53 So funny, mariquis guevis I’m
going to rise the ticket transportation cost
Mr. MAJOR: (Laughs) SHUT UP! that was anyway.
so fetch and funny, anyway
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I’ll rise the ticket transportation cost again Jose, Jose, friend wake up please, wake
“Mariquis” up!
SIMON: Jose, Jose, friend wake up

please, wake up! ¿Ah? Are we already at the Radiohead
concert?
JOSE: Ah? Are we already at the Actually, you won’t believe this.
Radiohead concert? We took the wrong bus and it took us
almost to the end of the world.
SIMON: Actually, you won’t believe what [Laughs]
happened to us. We took the wrong bus Anyway we missed the concert.
and it took us almost to the end of the
world. Anyway we missed the concert. ¿Ah? And why I don’t have pants, Simon?
JOSE: Ah? And why I don’t have pants,

Simon? Friend, you got stolen.
SIMON: Friend, you got stolen My cell phone, my wallet, the concert
ticket, MY VIRGINITY!
JOSE: My cell phone, my wallet, the
concert ticket, MY VIRGINITY! No, don’t worry, that one is intact.
SIMON: No, don’t worry, that one is intact ¡Uffff!
JOSE: Uffff! [Ringtone]

That ringtone is so faggot...¿ Hello?
PEDDLER: Wow, that ringtone is so fagot,
man. Hello? Where the hell are you? You missed the
best concert of…
KATE: Where the hell are you? You
missed the best concert of… Hey baby, first of all good evening, It’s an
amazing thing to say “Hi” and be greeted,
PEDDLER: Hey baby, first of all good isn’t?
evening, It’s an amazing thing to say “Hi”
and be greeted, isn’t? Well Jose, get up, let’s go to home, I think I
have a plan for this situation, this one for
SIMON: Well Jose, get up, let’s go to sure won’t fail.
home, I think I have a plan for this kind of Nothing as public transportation to get
situations, this one for sure won’t fail. anywhere.
Nothing as public transportation to get
anywhere Hello!
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PERVERT: Hello!
TITLE VIDEO SAMPLE 2: Cuando estás en el mundial de Rusia - When you are in the
World Cup in Russia.
OWNER: TRINEO TV (Youtube channel)

https://www.youtube.com/watch?v=o8e2Ok4akPs
OBJECTIVE: To show in a comic way the epic moments at world cup in Russia in 2018
LITERAL ADAPTATION
INTERVIEW TO A JAPANESE FAN INTERVIEW TO A JAPANESE FAN
JOSE: Hello my friends, we are here in Hello friends, we are in Russia to show
Russia to show you what will be the best of you what will be the best of the Football
the Football World Cup. We’ve been World Cup.
preparing for so long for this moment, right We’ve been preparing for so long for
Simon? this moment, right Simon?
SIMON: Oh? Ah! Sure sure, of course. I’m Oh? Ah! Sure, sure, of course. I’m ready
ready to resist the Russian vodka. to resist the Russian vodka.
JOSE: Ah? ¿Ah?
SIMON: It wasn’t easy but I’ve been training It wasn’t easy but I’ve been training for 4
for 4 years already. years already.
JOSE: (Sarcastic laugh) Simon, remember [Sarcastic Laugh] Simon, remember that
that we are here for the World Cup, football, we are here for the World Cup, football,
the Jogo bonito. the Jogo bonito.
SIMON: Oh, Yeah yeah. Oh, Yeah yeah.
Página 21 de 31
Código: IF-IN-002
JOSE: Anyway, we are here with one of the Anyway, we’re here with one of the
Japanese legend, the Captain Tsubasa. Japanese legend, the Captain Tsubasa.
OLIVER: … and who’s that? [Smoking]
And who’s that?
SIMON: WOW!! Oliver Atom from Captain WOW!! Oliver Atom from Captain
Tsubasa!!! Oh sh*t, It was true about his Tsubasa!!!
legs, that reminds me the Lieutenant Dan
from Forrest Gump. Oh sh*t, It was true about his legs, that
reminds me the Lieutenant Dan from
Forrest Gump.
JOSE: Oliver, tell us your opinions about
the match Colombia VS Japan Oliver, tell us your opinions about the
match Colombia VS Japan
OLIVER: What are you talking about
fuck*ing “Otaku”!!! … Hey you, I’ve been What are you talking about fuck*ing
training as well to drink Russian vodka “Otaku”
(Laughs)
Hey you, I’ve been training as well to
SIMON: Let’s go, I know a bar close to here drink Russian vodka
where we can continue with our training
(Laughs). Let’s go, I know a bar close here where
we can continue with our training.
OLIVER: Andand if you can bring some
girls, I want show them my “Drive Shoot”
(Laughs) And if you can bring some girls, I want
show them my “Drive Shoot”
SIMON: Oh yeah, perfect!
[Laughs] Oh yeah, perfect!
JOSE: (Sarcastic laughs) But how, you
don’t have legs
(Uncomfortable laughs) But how, you don’t have legs
[Uncomfortable laughs]
JOSE: Eh, no? Cut! ...
OLIVER: Thanks for reminding me, idiot! ¿Right? Eh, no? Cut! ...
JOSE: Oli... Oliver no, but wait… Thanks for reminding me, idiot!
Página 22 de 31
Código: IF-IN-002
SIMON: Wow, discrimination Oliver Atom, Oliver no, but wait…

good one “Tiger”
Wow, discrimination Oliver Atom, good
JOSE: Hey no, wait! Oliver you haven’t say one “Tiger”
anything about the match!
Hey no, wait! Oliver you haven’t say
Well, luckily we have a fan from Colombia’s anything about the match!
team. Tell us, what is your opinion about the
match? Luckily we have a fan from Colombia’s
team. Tell us, what is your opinion about
FAN: “Holi!” the match?
Hello!
INTERVIEW TO JOACHIL LOW
INTERVIEW TO JOACHIL LOW
KATA: Coach Low, with the challenges that
are coming for the German Team and you, Coach Low, with the challenges that
in quality of coach, is it difficult to select a are coming for the German Team and
Wing-back who can act as a “Stopper” and you, in quality of coach….
expands the strategy from the head of area,
because in the middle field you have 3 [getting out the snot]
players such as: Tony Kroos, Gundogan
and Sami Khedira. This last player of ….who can act as a “Stopper” and
JUVENTUS, who consummate his labor expands the strategy from the head of
Wing 5. Under this positional concept and area, because in the middle you have 3
recognizing that the Bavarian team uses in players such as: Tony Kroos,
defense 4-1-4-1 and in attack 4-3-3, coach
Low tell us, do you thing the most accurate Gundogan and Sami Khedira. This last
would be to line up the player Khedira who player of JUVENTUS, who consummate
is more familiarized with this position for the his labor Wing 5
Germanic team?
Under this positional concept, and
recognizing that the Bavarian team uses
in defense 4-1-4-1 and in attack 4-3-3,
Coach tell us, do you thing the most

accurate would be to line up the player
Khedira who is more familiarized with
this position for the team?
Ja.
COACH: Ja.
Página 23 de 31
Código: IF-IN-002
Wow, the coach from Germany!! Nice to

JOSE: Wow, the coach from Germany!! meet you, I’m your fan!
Nice to meet you, I’m your fan!
INTERVIEW TO NEYMAR JR
INTERVIEW TO NEYMAR JR
Neymar – Crack! I got a question.
Everybody puts Brazil as the favorite
SIMON: Neymar – Crack! I got a question. among the others
Everybody puts Brazil as the favorite among
the others, do you think that it will be easy Do you think that it will be easy for you
for you all? all?
NEYMAR: [Sound of pain and a glass

broken] Oh referee, I didn’t even touch him!
SIMON: Oh referee, I didn’t even touch him! ! V.A.R V.A.R V.A.R V.A.R V.A.R
V.A.R V.A.R V.A.R V.A.R V.A.R V.A.R!!!! V.A.R!!!!
[Whistle sound]
SIMON: [Celebrating]
WORLDCUP IS OVER WORLDCUP IS OVER

[Whistle sound]
JOSE: Hey referee, that wasn’t a penalty!!! Hey referee, that wasn’t a penalty!!!
[Alarm]
KATA: Oh yes, just in time to watch the
match… oh no, I didn’t remember that the Oh yes, just in time to watch the match!
World Cups is over, well, at least I’ll watch
something about sports. Oh no, I didn’t remember that the World
Cups is over, well, at least I’ll watch
something about sports.
… and with the World Cup over we go

JOURNALIST: … and with the World Cup back to our National Tournament….
over we go back to our National
Tournament
Well, at least there are only 4 years
KATA: [Crying] Well, at least there are only missing for the next World Cup.
4 years missing for the next World Cup.
Página 24 de 31
Código: IF-IN-002
Let’s remember that in 4 years we won’t

JOURNALIST: Let’s remember that in 4 see players like Falcao, Paolo Guerrero
years we won’t see players like Falcao, and Rafa Marquez, just to mentions
Paolo Guerrero and Rafa Marquez, just to some …
mentions some …
KATA: [Crying harder]
Hey, ¡¡¡take that stupid T-Shirt off!!!

CUSTOMER: Hey, take that stup*d T-Shirt Don’t you realize the World Cup is over
off!!! Don’t you realize the World Cup is over and do it fast!!!
and do it fast!!!
Yes, Sr
SHOPKEEPER: Yes, sir!
CUSTOMER: I told you to take that T-Shirt I told you to take that T-Shirt off, don’t
off, don’t be ridiculous!!! be ridiculous!!!
Yes, sir, Yes sir.

SHOPKEEPER: Yes, sir, Yes sir.
What? Another one?
CUSTOMER: What? Another one? I TOLD
YOU TO TAKE RIDICULOUS T-SHIRT! I TOLD YOU TO TAKE RIDICULOUS
T-SHIRT!
SHOPKEEPER: Yes, sir, Yes sir, Yes sir. [Crying] Yes, sir, Yes sir, Yes sir.
[Crying]
SIMON: Oh, it’s not clear for me what Oh, it’s not clear for me what happened
happened yesterday and I think that I don’t yesterday and I think that I don’t even
even want to know… I KNOW! I will check want to know…
the V.A.R.
[V.A.R. V.A.R. V.A.R. V.A.R.] I KNOW! I will check the V.A.R.
[V.A.R. V.A.R. V.A.R. V.A.R.]
JOSE: Eh, Simon, that is not the V.A.R., Eh, Simon, that is not the V.A.R., that’s
that’s an ATM. an ATM.
SIMON: [Crying] Yes, I know. [Crying] Yes, I know.
Página 25 de 31
Código: IF-IN-002
JOSE: So, why are you crying? So, why are you crying?
SIMON: Well, I expended everything in Well, I expended everything in World

World Cup betting. Cup betting
[zero funds] Zero funds.
TITLE VIDEO: Cuando estas enfermo de gripa - When you got a flu
OWNER: TRINEO TV (YouTube channel)

https://www.youtube.com/watch?v=Tg9eF7oAMck&t=7s
OBJECTIVE: To show in a comic way of being sick
LITERAL ADAPTATION
SIMON: [Singing a Reggaeton Song] [Singing a Reggaeton Song]

0:05. Wow, cold cold cold cold!!! Oh, hot
[Sneeze]. Augh great, just when I have Wow, cold cold cold cold!!! Oh, hot
exam I will get a cold. Well maybe it’s just
an allergic rhinitis. [Sneeze] Augh great, just when I have
exam I will get a cold
Well maybe it’s just an allergic rhinitis.
TWO HOURS LATER TWO HOURS LATER

KATA: … No way, for real? No way, ¿for real?
JOSE: Darth Vader, is that you? Darth Vader, ¿Is that you?
[Simon breathing deeply] 0:30

Simon, do you have a cold?
KATA: Simon, do you have a cold
No. [stuffy nose]
SIMON: No.
Página 26 de 31
Código: IF-IN-002
JOSE: Gross! Gross!
SIMON: This flu took me without advice, I This flu took me without advice, I hope
hope you do it as well, Kata. you do it as well, Kata.
JOSE: And how was your exam? And how was your exam?
Let's say that what matters is that we

SIMON: Let's say that what matters is that
we have health. have health.
VIRUS: Actually you don’t! Remember Actually you don’t! Remember me? I AM
me? I AM THE FLU THE FLU
SIMON: There it is, the damn “flu” There it is, the damn “flu”
JOSE + KATA: [Question sound] 1:00

What? Don’t you see it?
SIMON: What? Don’t you see it?
KATA: Simon, you are delirious, we better Simon, you are delirious, we better go
go home, take a nap and we look for an home, take a nap and we look for an
effective physic. effective physic.
VIRUS: [Maleficent laughter] 1:11

Oh, you know what? Since this cold
SIMON: Oh, you know what? Since this
started I feel like people disgust me.
cold started I feel like people disgust me.
KATA: Well, the good news is that Well, the good news is that according to
according to Google your symptoms are Google your symptoms are not of a cold
not of a cold
SIMON: Really, so what do I have? ¿Really?, so, ¿What do I have?
Cancer … -WHAT?
KATA: Cancer … You know what, I think
that we should look for a more professional You know what, I think that we should
opinion. look for a more professional opinion.
Página 27 de 31
Código: IF-IN-002
TEN HOURS IN THE EMERGENCY TEN HOURS IN THE EMERGENCY

ROOM AND TWO DEATH RIDES AFTER ROOM AND TWO DEATH RIDES
… AFTER
SIMON: I feel like I’m dying, right now I am I feel like I’m dying, right now I am more
more “Nasal Viscosity” than a human “Nasal Viscosity” than a human
DOCTOR: Ok Mr. Simon, the symptoms Ok Mr. Simon, the symptoms that you are
that you are describing are not of a cold … describing are not of a cold …
SIMON: Really? Really?
DOCTOR: Let me see, how do I explain … Let me see, how do I explain … Oh, ok!
Oh, ok! Did you watch Dragon Ball Z. Did you watch Dragon Ball Z.
SIMON: Yes, of course! Yes, of course!

DOCTOR: Well, let’s say that your flu has
Well, let’s say that your flu has been
been transformed into a Super Saiyan
transformed into a Super Saiyan phase 2
phase 2
VIRUS: [Super Saiyan transformation [Super Saiyan transformation]

sound] 2:02
Wow, awesome. I want to be also a
SIMON: Wow, awesome. I want to be also
Super Saiyan!
a Super Saiyan!
Yeah, and I want a million dollars but
DOCTOR: Yeah, and I want a million there is nothing to do, this is real life.
dollars but there is nothing to do, this is
real life. In the meantime, drink 1 pill of In the meantime, drink 1 pill of
“Acetaminophen” every 8 hours, 500 likes,
“Acetaminophen” every 8 hours, 500
500 to 1000 and call me in the morning
likes, 500 to 1000 and call me in the
SIMON: But it is totally useless morning
But it is totally useless
DOCTOR: God speaks in very mysterious
ways, even when I am not very religious, God speaks in very mysterious ways,
but it’s true. even when I am not very religious, but it’s
true.
SIMON: Religion … Mmm, Religion …
Página 28 de 31
Código: IF-IN-002
READER: POOR MAN, HE WAS BORN POOR MAN, HE WAS BORN WITH
WITH MORE SNOTS THAN TRIOUMPHS MORE SNOTS THAN TRIOUMPHS IN
IN HIS LIFE. 500 LIKES AND COMENT HIS LIFE. 500 LIKES AND COMENT
“AMEN” SO HE CAN SURVIVE FROM “AMEN” SO HE CAN SURVIVE FROM
THIS COLD. THIS COLD.
SIMON: C’mon God! There were only 3 C’mon God! There were only 3 likes
likes missing missing
GOD: I truly sorry, but I cannot save you,

you know how it works. I truly sorry, but I cannot save you, you
know how it works.
SIMON: Please, the thing is that my
Facebook account is brand is new and I do Please, the thing is that my Facebook
not have many … account is brand is new and I do not have
many …
GOD: Calm down, he is in a battle that he
only can wage beyond the good and evil … Calm down, he is in a battle that he only
can wage beyond the good and evil …
[The flu beating Simon sound] [A hit to
the Flu’s head] 3:07
GRAND MA: Damned Virus, leave my Damned Virus, leave my grandson!!

grandson!!
SIMON: GRAND MA! GRAND MA!
VIRUS: I will teach you to don’t do it again I will teach you to don’t do it again old
old woman woman
[Fight sound] [Fight]
SIMON: Oh no grannie! Oh no grannie!
GRAND MA: Shut up, I told you to wear a Shut up, I told you to wear a sweater!!
sweater!!
SIMON: OK Ok
[Slapping sound] [Maleficent laughter] [Slap]
3:30
[Bite Sound] 3:34
Página 29 de 31
Código: IF-IN-002
VIRUS: What is this?

[Header sound] Eww, What is this?
SIMON: WOW!!! Woohh..
VIRUS: I’m fed up, old woman. I’ll provoke I’m fed up, old woman. I’ll provoke you a
you a pneumonia that even your
pneumonia that even your grandsons will
grandsons will need of life nebulizations.
need of life nebulizations .
GRAND MA: Not so fast, testicle head!
Not so fast, testicle head!
VIRUS: Testicle head?
Testicle head?
SIMON: [Laughing so loud] 4:00
GRAND MA: I haven’t used my secret [Laughing]

weapon, there is nothing that the
“Aguapanela” with lemon can’t cure!!!! I haven’t used my secret weapon, there
is nothing that the “Aguapanela” with
(“Aguapanela” is a really common lemon can’t cure!!!!
beverage in Colombia made of raw cane
sugar, that combined with lemon juice, AGUAPANELA: A common Colombian
helps to counteract the flu) beverage made of raw cane sugar, it
helps to counteract the flu
VIRUS: ¡NO, NO!!!! NO, NO!!!!
GRAND MA: To sweat, Hijo de p*** …

To sweat, you mother of..
[Kame hame ha sound] 4:12
VIRUS: NO!!! NO!!!
SIMON: Oh great, that moment when you Oh great, that moment when you realize
realize that you want your grandmother to
that you want your grandmother to live
live forever …
forever …
GRAND MA: … Where did I leave my
Teeth? Oh true, I got them in my mouth
[and my wallet, where is my wallet?] …Where did I leave my Teeth? Oh true, I
got them in my mouth hehehe…
[and my wallet, where is my wallet?]
Página 30 de 31
Código: IF-IN-002
One more, we twine over here, we button

up over there and it’s done. Now you are One more, we twine over here, we button
well wrapped, little son. up over there and it’s done.
Now you are well wrapped, little son.

SIMON: Grand ma, I told you that I’m fine!
I am so wrapped that if I wanted to go for a Grand ma, I told you that I’m fine!, and I
“quickie “and I can get naked, she must be am so wrapped that if I wanted to go for a
sleeping by that moment. “quickie “and I can get naked, she must
be sleeping.
GRAND MA: Back in my days, we did not
talk about those topics
Back in my days, we did not talk about
those topics
SIMON: Yeah sure, reason why you have Yeah sure, reason why you have like 20
like 20 children, anyway, I LOVE YOU children, anyway, I LOVE YOU GRAND
GRAND MA! MA!
[SNEEZE]
JOSE: [SNEEZE] Simon, you hit me the
flu!
Simon, you hit me the flu!
VIRUS: [Maleficent laughter]
Página 31 de 31

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GUÍA PARA PRESENTACIÓN Y ENTREGA DE

MARIA ALEJANDRA LONDOÑO

Figure 1. Organizational Structure - Own authorship.............................................................. 6

“Muchos países tienen experiencia comprobada en esta industria, tal es el caso de

4. CORPORATE PRESENTATION OF THE COMPANY

SUBANI GROUP is a company established in 2019 by a group of students of Modern

4.1 ORGANIZATIONAL STRUCTURE

Figure 1. Organizational Structure - Own authorship

PRODUCTION: Department in which the company performs all processes to provide

MARKETING: Department responsible for managing and coordinating sales strategies.

FINANCIAL MANAGEMENT: Department in charge and responsible for the movement

HUMAN RESOURCES: Department in charge of the recruitment, selection, hiring,

4.2 CORPORATE IMAGE

Figure 2. Logo. Own authorship-Adobe Fireworks

 SLOGAN: “Make it viral, make it readable.”

4.5 CORPORATE OBJECTIVE

To provide a subtitling service which fits every animated national audiovisual

● Professionalism: to use the knowledge in a proper manner, being committed and

● Respect: treat the others the way you want to be treated.

4.6.1 SUBANI’S POLICES

● All company personnel must be in complete sobriety.

● SUBANI is an environmentally friendly company and so it is a policy to take care of

● Alcoholic beverages or drugs during the work hours.

● All employees must be respectful with customers and their colleagues.

In the formation of a subtitling company in Bogota, it is necessary to comply with a

● ISO 27001. Which establishes a standard to manage security information of

Figure 3.Technical Study, Taken from Lupap

● Indirect Competence: Official Translators from UNAL.

7.1 SWOT ANALYSIS

Table 1.Own Authorship

● OFFICIAL TRANSLATORS IN COLOMBIA

Table 2.Own Authorship

● VIRTUAL TRANSLATION TOOLS.

Table 3.Own Authorship.

8. EVIDENCES AND DATA ANALYSIS

Abril, M,A. (2013). Colombia. Industria de la subtitulación y doblaje en bogotá: factores

Equipo de Redacción de Concepto.de, 2018,02. Qué es El lenguaje. Editorial

Paolineli (1993). 24 en Díaz Cintas, J. (2001) La traducción audiovisual. El

ISO 9001, for Small Businesses - What to do, ISO.

Díaz Cintas, Jorge: Teoría y práctica de la subtitulación inglés-español. Barcelona: Ariel,

Radiohead is about to start playing, I Radiohead is about to start playing, I

Simon, you have no money, ¿right?

JOSE: Simon, you have no money, right?

SIMON: No. Moreover, I thinking I’ll sneak

SIMON: I think he is sexually harassing ¿What?

SIMON: Try to find a comfortable position HEY YOU, MOVE!!!

KATA: Simon, where the hell are you?

PERVERT: and I saw who did it but I can’t

JOSE: Oh no! Anyway, passenger, my friend, I could be

PEDDLER: Yes, my homie! Help me to not

JOSE: Simon – Friend, we gotta get out of But, ¿why?

I think that you are overstating.

Simon, Simon, Simon, she looked at me,

JOSE: What? NO!!! I said move! Move over there!

SIMON: Jose, Jose look, is not that

SIMON: WOW! What is that? Is that a Actually a little bit of both

JOSE: Iug! No, I can’t stand this anymore, [Laughs]

SIMON: Jose, Jose, friend wake up

JOSE: Ah? And why I don’t have pants,

SIMON: No, don’t worry, that one is intact ¡Uffff!

JOSE: Uffff! [Ringtone]

OWNER: TRINEO TV (Youtube channel)

INTERVIEW TO A JAPANESE FAN INTERVIEW TO A JAPANESE FAN