FASHION DESIGN IN

PRODUCT
DEVELOPMENT
TECHNIQUES USING
TELESTIA-AB
TECHNOLOGY

HRDF Registered
Training Provider
COURSE DESCRIPTION
Apparel product development consists of fashion design and COURSE OBJECTIVES
pattern cutting technique which is a technical skill needed to
produce a quality garment. Fashion design which includes the • To enable
creative development and drawing are meant to be realistically participants to be
sketched to represent the ideas to be converted into the pattern knowledgeable in
block. Pattern cutting is the technique to produce the blocks the apparel product
which are the most important blue print for garment construction. development
Generally, the standard practice of pattern making involves process
calculations that took a long time to gain the skills and thus loose • To deliver unique
the students’ interest to learn.
techniques and
The real challenge for education and training institution today is to
realistic fashion
teach the skill for fashion design and pattern cutting efficiently
and effectively. Introducing, the international Telestia-AB sketching
technology for this programme which is the garment making • To show simple and
education system using the unique design tools, detailed and accurate skill
educationally designed books and multimedia software. This is the techniques in
revolutionary technology of how garment making skills need to be drafting the block
taught today. pattern for garment
Therefore, it is important to implement this system to get training making
results in a short time, keep the students interest alive to the end, • To demonstrate the
facilitate teacher’s tasks and give clear evaluation methods for efficiency and
the given skills taught.
effective skill
methods using the
Apparel product development skill technique can be used to:
Telestia-AB
• Develop fashion ideas and creative products.
technology for
• Analyze the improved properties of apparel product lines
apparel product
• Gain quality information on consumer preference of the
development
fashion products
• Check whether product meets its quality specifications
WHO SHOULD ATTEND?
• Under graduate
TYPE OF INDUSTRY and Graduate of
fashion Students
Apparel and fashion garment manufacturing, retail and education • R & D Managers
• Fashion vocational institutions• Fashion colleges and • Researchers
universities • Fashion hobbyist
• Fashion retail • Procurement
• Apparel manufacturing Apparel Managers
• Fashion business & Suppliers
• Fashion tailors
• Fashion educators
• Sales & Marketing
Team
• Fashion
Entrepreneurs i.e.
Boutique owners,
Apparel Shops,
Online fashion
boutiques etc.
TRAINER

Crafting a Perfect fit and Quality garment

through simple solutions

DR NORSAADAH ZAKARIA
Head, Centre for Clothing Technology and Fashion | Institute of Business Excellence, UiTM Shah
Alam

Dr. Norsaadah Zakaria is currently The Head of Clothing Technology and Fashion at Institute of Business
Excellence, Universiti Teknologi MARA, Malaysia. She organized training and offer Professional APD clothing and
design technology programmes at the Centre in collaboration with a very established Telestia-AB School of
Fashion and Applied Arts, Greece. She has been appointed as the Regional Telestia Educational consultant by
the Telestia-AB, HQ to oversee the continuation of technology education in the apparel product development
specialization for East Asia and Middle East region. Her main interest of research includes traditional and 3D body
scanning anthropometric survey, modelling and data for clothing sizes, shape analysis based on anthropometric
data and sizing system optimization and validation using data mining. She is now pursuing the research on adult
anthropometric data for women using the Telestia-AB technology to develop pattern making for better fit and
size clothing.

CONSULTATION AND TRAINING EXPERIENCES

• SITAM-AB School of Fashion and Applied Arts, GREECE

o Telestia Regional Educational consultant (TREC) –Asia and Middle East
• Raffles Design Institute- Riyadh, SAUDI ARABIA
o Academic Director Consultant and training lecturers in Telestia AB technology for pattern making
• Telestia Indonesia Fashion Academy – Jakarta, INDONESIA
o Academic Director consultant and Training instructors for Garment making skills using Telestia-AB
• Malaysian Knitting Manufacturers Association – Batu Pahat, MALAYSIA
o 5-Days Garment making technology using Telestia-AB trainer workshop
• Malaysian Knitting Manufacturers Association – Batu Pahat, MALAYSIA
o 5- Days Apparel Merchandising workshop
• Malaysian Textile and Apparel Center, MALAYSIA
o 4-Days Workshop on Professional Certificate in Intrapreneurship (Textile and Apparel
Merchandising
• Fashion Line Center, Khorfakkan, UNITED ARAB EMIRATES
o 1-day Garment making technology using Telestia-AB seminar
• Garment Factories, Batu Pahat, MALAYSIA
o 3-Days Apparel Merchandising Workshop
• Garment Factories, Koperasi Serbaguna Sanya Berhad (Kosan), Sabah, MALAYSIA
o 3-Days Apparel Merchandising Workshop
 COURSE TENTATIVE SCHEDULE
DAY 1 ACTIVITY

0900-1030 What is Garment Making Development?

In this session, participants will be introduced to garment making
definition, its process, and scopes of product development, the
different skills needed to produce a quality garment with good
fit.

10.30-11.00 Coffee Break

1100- 1200 Introduction to Telestia-AB Technology

In the second session, participants will be introduced to the
revolutionary new technology to teach garment making skill.
The established system will introduce the pedagogic
methodology that is effective in teaching the fashion sketching,
pattern drafting, sewing and grading. The technology will also
introduce the CAD system and Fashion express AB. The system
consists of multimedia software, sophisticated tools and books.

1200-0100 Introduction to Body Size and Shape

Participants will be introduced to the concept of different size,
shape and proportion of human body. The crucial factors for
good comfortable clothing is to create the garment that fits the
size of the human.

0100-0200 Lunch Break

0200-0330 Introduction to Fashion Drawing, Pattern Making, Sewing

and Grading Technology
Participants will be introduced to the key concept of apparel
product development by understanding the four main
ingredients to make up a good fit and quality garment.

0330-0530 What is Fashion Design Development Process?

In this session, participants will be introduced to fashion
development, the creation, idea and its inspiration process to
develop color, fabric and fashion mood board

0530-0600 Tea Break

END OF DAY 1
 COURSE TENTATIVE SCHEDULE

DAY 2 ACTIVITY

0900-10.30 Introduction to Fashion Sketching

In this session, participants will be introduced to the main process
of fashion sketching using Telestia-AB trainer: drawing the figure
using AB tool. There are basically 8 heads figure drawing in
fashion design.

10.30-11.00 Coffee Break

11.00- 12.00 Fashion Drawing – Body Parts Practice

Participants will be guided to practice some of the different parts
of human body such as head, face, hair, fingers, hands using
multimedia software where they can see the process of drawing
step by step.

12.00-0100 Fashion Drawing – Garment Parts Practice

Participants will be practicing how to draw different parts of the
garments like skirts, pants, blouses, collars etc.

0100-0200 Lunch Break

0200-0400 Fashion Drawing: Garment Parts on Figure

Participants will now be able to see the transition process of

drawing all the different types of figure position, the different
body parts, and garment parts. In this session, the participants
will draw garments on different position of figure and understand
how to draw realistic fashion figure sketching

0400-0530 Technical Drawing

In this session, participants will practice 1 technical drawing

based on the sketches they have made using the figure grid
fashion tool. The real challenge for education and training
institution today is to teach the skill for fashion design and pattern
cutting efficiently and effectively.

0530-0600 Tea Break

END OF DAY 2
 COURSE TENTATIVE SCHEDULE

DAY 3 ACTIVITY

0900-10.30 Measurement Techniques, Tools and Sizing

In this session, participants will be introduced the unique
technique of body measurement, sophisticate Telestia-AB tools
for simplified pattern drafting and sizing for better block fit

10.30-11.00 Coffee Break

11.00- 12.00 Flat Pattern Making and Techniques

In the second session, participants will be introduced to the
concept of flat pattern and key dimensions to draft master
blocks for upper and lower body

12.00-0100 Basic Block and Sleeve Block for Upper Body

Participants will be introduced to the correct way of taking body
measurements and use the key dimensions to draft upper simple
basic body block. They will practice case A, B and C.

0100-0200 Lunch Break

0200-0530 Simple Fitted Body Block for Upper Body

Participants will learn the principles of pattern drafting for upper

body and draft basic block to produce good fit pattern using
key dimensions based on case A, B, C. Then practice on
personal measurements

0530-0600 Tea Break

0600-0630 Certificate Ceremony Presentation to the Participants

END OF TRAINING
FASHION DESIGN IN PRODUCT DEVELOPMENT
TECHNIQUES USING TELESTIA AB TECHNOLOGY
2 – 4 October 2017
Institute of Business Excellence, UiTM Main Campus, Shah Alam, Selangor

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TDJ CAPITAL SDN BHD
UNIT 1-3-3, LEVEL 2, JALAN MEDAN PB 7,
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Instruction – Kindly email payment slip to hafeezah@taylor-dejongh.my

TERMS & CONDITIONS

1. The course fee shall be inclusive of the venue, event, lodgings, course materials,
refreshments and lunches. All reservations for Option A (with accommodations) must be
made seven (7) working days prior to course commencement date.

2. Upon receiving complete registration form, TDJ Capital shall be issuing an invoice of which
full payment shall made within 7 working days from the date of issuance. TDJ Capital shall
have the right to refuse entry, participants which have not made full payment. Banking fees
will not be inclusive of the booking price which shall be sole responsibilities of the clients.

3. Substitution policy:
TDJ Capital allows for registered participant to be substituted with another participant
should the registered participant is unable to attend. The substituted participant shall not
be extra charged. The participant should notify TDJ Capital within 7 working days prior to
the selected course date.

4. Cancellation policy:
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no show with no written notifications is being given to TDJ Capital 5 days prior to the
selected course date, the client shall be charge with 100% cancellation fee as TDJ Capital
does not provide refunds for cancellation. Client also agrees that by signing this contract,
TDJ Capital reserves the right to pursue amount due legally or through any of debt collection
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collection of the amount due. A credit voucher shall be issued for any of TDJ Capital future
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8. Reproduction and redistribution of any part or total content relating to this course shall be
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CONTACT DETAILS

Dr Siti Asiah Md Shahid

Head, Centre for Professional & Enterprise Development
Institute of Business Excellence, Universiti Teknologi MARA
Office Contact No - + 60 (3) 5521 1945
Email address – sitia348@puncakalam.uitm.edu.my

Hafeezah Zamree
Senior Manager, Business Development
TDJ Capital Sdn Bhd
Mobile Contact No - +60 (17) 306 8788
Email address – hafeezah@taylor-dejongh.my

HRDF Customer Service Hotline No: 1800-88-4800

TDJ Capital Sdn Bhd

Website Address: www.taylor-dejongh.my
HRDF Training Provider Registration No: 1166728W

TDJ Capital is an affiliated company of Taylor-DeJongh, United Kingdom

Worldwide Offices: Washington DC, London, Dubai and Kuala Lumpur