Nature & Sign.

of Management Financial Market Marketing

Topics Management Financial
Top level Middle level Low level Stock exchange SEBI Marketing Packaging
SrNo market
1. Planning Formulate Interpret policies Oversee efforts of Mobilisation Contributes to Regulatory 1. Gathering & Product
overall framed by Top workforce of savings Economic growth Analysing Market Identification
organisation Level into most Information
goals productive 2. Market Planning
uses
2. Organising Co-ordinate Ensure their Dept. Interaction with Facilitating Pricing of Development 3. Product Product
activities of has necessary operations price Securities designing & Protection
different personnel discovery Development
department
3. Staffing Responsible Assign duties & Maintain quality & Provides Providing Protective 4. Standardisation Facilitating use
for welfare & Responsibilities minimise wastage. liquidity to Liquidity to & Grading of product
Survival financial Existing
assets Securities
4. Directing Analyse Motivate Represent workers Reducing Safety of 5. Packaging, Product
business personnel for grievances cost of transaction Labelling & promotion
environment higher objectives transactions Branding
5. Controlling To be Co-operate with Maintain safety Spreading Equity 6. Customer
responsible for other standards. Cult Support Service
all activities of Departments 7. Pricing
business
6. Responsible for Providing Scope 8. Promotion
activities of first for Speculations 9. Physical
line managers Distribution
7. 10. Transportation
11. Warehousing
 Consumer
Marketing
Protection
Topics Channels of
Labelling Public Relations NGO's
SrNo Distribution
1. Describes & Press Relation Sorting Educating Public
Specify the about
Product Consumerism
content
2. Identification Product Accumulation Publishing
of Brand Publicity Periodicals
3. Grading of Corporate Allocation Comparative
Product Communicatio testing of
n consumer goods
4. Promotion of Lobbying Assorting Encouraging
Product Consumer
protest
5. Provide Counselling Product Providing Legal
information Promotion Assistance in
required by seeking Legal
Law remedy
6. Negotiation Filing complaints
on behalf of
consumers
7. Risk Taking Taking interest in
filing case under
PIL