Contact:

Flat 42, Building 977, Road: 3925 Phone +973 17718376 (Res.)
Manama 339 Mobile +973 39168065
Bahrain E-mail: sumitavas@yahoo.co.uk

Sumitava SenGupta D.O.B.: June

4,1968

Education 1993 - 1997 Indian Institute Of Management (IIMC),Calcutta

MBA - PGDBM (CGPA 6.225/ 9)
 Marketing & Finance minor

1986- 1990 B.E.College, Sibpur ( presently known as

Bengal Engineering & Science University)
B. E. (1st. Class: 72.8 % )
 Electrical Engineering
Career Objective:
To take up challenging position with stretched targets and
exceed the same with efficient planning, effective teamwork and
aligning self and the team with long term corporate objectives
and values.

Work experience 2007 Apr- Till date Yokogawa Middle East, Bahrain
(20 years) Present Title Business Unit Manager-Power
Job responsibilities and achievements:
 Started the Power Business Unit from scratch in 2007, responsible for
spreading Power Automation business in the Middle East Region :
GCC countries (Saudi, Kuwait, UAE, Oman, Qatar, Bahrain), Egypt,
Syria, Iran, Iraq for Power Automation
 Built the Sales, Marketing and Engineering/ Project Execution team
 Business plan for sustainable, profitable growth for Power in Middle
East region
 Helped Yokogawa achieve a serious Power Automation player’s
status within first 1 ½ years
 Achieved order booking of close to 30 mn US$ in 3 years and annual
target booking figures of 12-15 mn US$
 Penetrated 4 major markets in short time: Egypt, Kuwait , Oman and
Saudi
 Achieved close to 70% market share in Egypt within 2 years
 Solutions handled are diverse: DCS, Safety System, RTU, C&I,
Power Plant Training Simulators, PIMS, Asset Management
 Orders received for diverse types of Plants: Combined Cycle: 750
MW, Conventional Thermal: Max. 350 MW units, Integrated Power &
Water, Large Desalination plants, Complete C&I retrofit. Handled
Greenfield as well as Retrofit opportunities successfully
 Launched successfully innovative solutions for PDCS/ EMS/ Load
Shedding for Petrochemical and Refineries
 Devised successful collaborative models with other affiliates for
pursuing and closing International projects : global initiative
 Leads the global team for competitive intelligence for Power market
 Established networking and relationships with major end users
(different country’s Ministry of Electricity & Water :MEW, SEC, SWCC,
Marafiq, different local and international EPCs and consultants
 Won global Yokogawa award for outstanding business growth and
excellent sales achievement

2002- March 2007 Honeywell Automation India Ltd.

Last Title Vertical Market Manager-Power

Job responsibilities and achievements:

 Responsible for developing and expanding Automation business in
Power vertical in India profitably, reporting to HPS Sales Director
 Active member of Asia Pacific team for growth of Power Vertical
Market in close collaboration with China and Korea
 Developed and implemented long term strategy for profitable and
sustainable growth
 Segmentation of market and deployed differentiated segmental
strategy
 Instrumental in developing solution Portfolio based on industry needs
and aspirations and gaps
 Developed Sales kits for front–end Sales Managers using Domain
knowledge and competitive intelligence
 Networking and relationship management with major Power
consultants and Key accounts
 Training Sales force in power domain and applications
 As head of National Power S&M team, lead from the front in Sales
pursuits through entire project ordering cycle for key orders
 Achieved No. 1 position in India’s Industrial Power automation
segment deploying a mix of Key Account Management and
transactional selling
 2 Major orders in Advanced applications for Utility Plants
 As Account Manager : developed business in Eastern region for 2
years for DCS (Power, Chemical and Metals business): awarded
Award of excellence for Sales in Power

1998- 2001 Invensys India Pvt. Ltd.

Positions held Sales Manager/ Sr. Systems Engineer

Sales Manager
• Power Plant Tune-Up (ROI based Solution Selling based on
Optimization and APC solutions) market development for Co-gen.
and Fossil based utilities)
• Performance Service Solution development (Account Management
and Technical Survey) for All India Sales & Marketing for Sugar,
Cement, Pharma with emphasis on Plant economic performance
improvement with Real time data integration with MIS/ ERP,
Optimization and APC (Model Based Predictive Control)
• Technical Survey of opportunities for Performance based Solution
selling for
 Technical support for Green filed Project Sales for DCS , M&I and
Power SCADA
 Account Development: Power/ Refinery/ Chemical in region (ER) for
DCS and Plant Information Management System/ Asset Management/
Optimization/ APC- MBPC/ Simulation
 Product and Solution specialist for DCS and Power Application for All
India Sales & Marketing and Technical specialist for pre-sales
engineering and competitive DCS products
 Trained on “Holden Smartsel” Selling methodology and efficient user
of Smartsel to track accounts/ opportunities using Smartsel software.

Senior System Engineer (Lead Engineer) : Foxboro I/A DCS

 Commissioning and Field Engineering of Foxboro I/A 51 Series DCS
in 780 MW Combined Cycle Power Plant at Dabhol Ph.I, India (GE/
Bechtel/ Enron) as single Foxboro Rep and as expert in Phase II.
Extensive engineering for 3rd. party device integration for GE Mark V &
AB PLC.
 Commissioning and Engineering of 1250 TPD ASU Plant at
Jamshedpur, India (BOC) as single Foxboro Rep.
 Team leader for Y2K Hardware and Software upgrade engineering in
15 installations in India.
 Upgrade and Expansion engineering for CESC SGS Power Plant (2
X 67.5 MW)
 Upgrade and Expansion engineering for TPS, IOCL- Guwahati
 Upgrade and expansion engineering for PCBL, Durgapur’s Carbon
Black plant and CPP
 Emergency System support to Foxboro DCS installations in India.
 Engineering and Technical support to Marketing for Power Industry.
 Networking (IEEE 802.3) with Solaris/ NT and Plant Information
Management System with Real time data exchange through TCP/IP
network using OLE/ DDE/ ODBC
 Extensive experience in Foxboro I/A DCS at systems level (Solaris on
SPARC platform), 70 series (Win NT) & Micro I/A, AB-Integrators,
Modbus Integrators and Instrument Gateways, AB, GE-Fanuc &
Siemens PLCs
 Attended ” Lifeline Series Training on “Bootless Upgrade” at Foxboro,
Singapore.
 Quarterly Performance Award and special appreciation received from
Invensys India.

1993 – 1997 CESC Ltd, Calcutta

Business :Power Generation & Distribution
Engineer
 Engineering & Commissioning of 2 X 250 MW Coal fired Thermal
Power Plant at BBGS, Calcutta, India. Job responsibility included C&I /
Electrical jobs. Extensive hands on experience in Foxboro I/A 51 series
DCS engineering, Triconex PLC for BMS (TMR architecture), Field
instruments and final control elements, AB/ Siemens PLC, 133 KV HT
Switchyard, 415 V & 6.6 kV MCC & Breakers, MOV etc.
 Equipment selection & project engineering for BBGS (DCS/ PLC &
boiler field instrumentation)
 Exposure to Special Power Plant equipments like Voith variable
speed coupling actuators, HP-LP bypass system, AVR, EHG etc and
interfacing with plant DCS/ MIS
 Maintenance of E&I in TGS & SGS plant (240 MW & 135 MW)

1990 - 1993 Nuclear Power Corporation of India Ltd.

Business :Nuclear Power Generation
Scientific Officer-C
Commissioning and maintenance of 2 X 235 MW SPHWR Nuclear
Power Plant (C&I). Systems handled were Reactor Protection (Safety
Shutdown System –Relay based TMR) and Reactor Power Control,
 Microprocessor based single loop controllers (Siemens and Foxboro),
field instruments and control valves.

Skills and Training • Strategic Long Term Business Planning , Short & Medium Term
Target setting and market penetration

• Strong domain knowledge in Power and automation application

backed by hands on implementation experience on various DCS &
PLC platforms (Foxboro I/A, AB PLC, Siemens SIMATIC PLC,
Honeywell EPKS, Yokogawa CS3000)

• Strong knowledge on competition: Product and business

• Strong understanding of IT and Networking

• Certified Green Belt for Six Sigma

• Efficient user of Siebel based CRM

• Extensive training on Key Account Management , Target Account

Selling and Advanced Sales training from Holden Inc, Mercury etc.

• Executive Training at National Institute of Training in Industrial

Engineering

• Leadership training at Tata Management training Institute

Strength and Strength:

Weakness
• Enjoy challenging work environment: working under tough targets
and market constraints

• Open minded, eager to learn (and unlearn)

• Leadership and result orientation using effective team work

• High regards for business ethics

Weakness:

• Often emotional : Emotions and Passion dominate often

• Poor documentation

Language English, Hindi, Bengali (mother tongue)