Coca-cola

INDUSTRIAL VISIT REPORT

ON 27TH OCTOBER 2010, We 60 students and 2 faculty went for industrial visit to
coca-cola plant, bidadi, banglore.

INTRODUCTION
Administrative management, MBA faculty managed a industrial visit tour to a
batch of 60 STUDENTS OF MBA TO coca cola. we all student went to coca-cola
company by college bus. It was located IN BIDADI at mysore road on outskirts of
banglore. we all students enjoyed a lot on the way.

In industry premises, we meet soudha mini mam. she was working there from
past seven years. she was experienced and intelligent lady. she told us about
every activities happening in the plant. she cleared ours every doubts and allowed
us to go inside the work place. she was with us, when we are at the work floor.she
was explaining each and every thing,which we were seeing.

The plant which we visited was spreaded over 16 acres. it was having 8
production lines and total assets of 350 crores.It produces 60,000 cases per
day.Retainable glass bottles are produced at a rate of 600/day.plastic bottles have
production capacity of 200/day.200 Maaza bottles are produced in 1 minute and
kinley production is 185/minute.

The largest plant in INDIA is at Darsha(gaziyabaad),up. which is having 10

production lines.

In india cane coca-cola is produced in pune only.

Coca-cola has 400 products and capturing the market of more than 200 countries.

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COMPANY PROFILE

Coca-Cola is a carbonated soft drink sold in the stores, restaurants, and vending
machines of more than 200 countries.It is produced by The Coca-Cola Company of
Atlanta, Georgia , and is often referred to simply as Coke (a registered trademark
of The Coca-Cola Company in the United States since March 27, 1944). Originally
intended as a patent medicine when it was invented in the late 19th century by John
Pemberton, Coca-Cola was bought out by businessman Asa Griggs Candler, whose
marketing tactics led Coke to its dominance of the world soft-drink market
throughout the 20th century.

The company produces concentrate, which is then sold to licensed Coca-Cola

bottlers throughout the world. The bottlers, who hold territorially exclusive
contracts with the company, produce finished product in cans and bottles from the
concentrate in combination with filtered water and sweeteners. The bottlers then
sell, distribute and merchandise Coca-Cola to retail stores and vending machines.
Such bottlers include Coca-Cola Enterprises, which is the largest single Coca-Cola
bottler in North America and western Europe. The Coca-Cola Company also sells
concentrate for soda fountains to major restaurants and food service distributors.

The Coca-Cola Company has, on occasion, introduced other cola drinks under the
Coke brand name. The most common of these is Diet Coke, with others including
Caffeine-Free Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola
Zero, Coca-Cola Vanilla, and special editions with lemon, lime or coffee.

In response to consumer insistence on a more natural product, the company is in

the process of phasing out E211, or sodium benzoate, the controversial additive
used in Diet Coke and linked to DNA damage in yeast cells and hyperactivity in
children. The company has stated that it plans to remove E211 from its other
products, including Sprite and Oasis, as soon as a satisfactory alternative is found.[2

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Contents

 1 History
o 1.1 New Coke
o 1.2 21st Century
 2 Production
o 2.1 Ingredients
o 2.2 Formula of natural flavorings
 3 Local competitors
 4 Advertising
o 4.1 Holiday campaigns
o 4.2 Sports sponsorship
o 4.3 In mass media
 5 Health effects
 6 Criticism

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History

In 1886, Atlanta and Fulton County passed prohibition legislation,

Pemberton responded by developing Coca-Cola, essentially a non-
alcoholic version of French Wine Coca.The first sales were at Jacob's
Pharmacy in Atlanta, Georgia, on May 8, 1886.It was initially sold as a
patent medicine for five cents a glass at soda fountains, which were
popular in the United States at the time due to the belief that carbonated
water was good for the health. Pemberton claimed Coca-Cola cured
many diseases, including morphine addiction, dyspepsia, neurasthenia,
headache, and impotence. Pemberton ran the first advertisement for the
beverage on May 29 of the same year in the Atlanta Journal.

John Pemberton declared that the name "Coca-Cola" belonged to

Charley, but the other two manufacturers could continue to use the
formula. So, in the summer of 1888, Candler sold his beverage under the
names Yum Yum and Koke. After both failed to catch on, Candler set
out to establish a legal claim to Coca-Cola in late 1888, in order to force
his two competitors out of the business. Candler purchased exclusive
rights to the formula from John Pemberton, Margaret Dozier and
Woolfolk Walker. However, in 1914, Dozier came forward to claim her
signature on the bill of sale had been forged, and subsequent analysis has
indicated John Pemberton's signature was most likely a forgery as well.

New Coke

On April 23, 1985, Coca-Cola, amid much publicity, attempted to

change the formula of the drink with "New Coke". Follow-up taste tests
revealed that most consumers preferred the taste of New Coke to both
Coke and Pepsi, but Coca-Cola management was unprepared for the
public's nostalgia for the old drink, leading to a backlash. The company
gave in to protests and returned to a variation of the old formula, under
the name Coca-Cola Classic on July 10, 1985.

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21st Century

On February 7, 2005, the Coca-Cola Company announced that in the

second quarter of 2005 they planned to launch a Diet Coke product
sweetened with the artificial sweetener sucralose, the same sweetener
currently used in Pepsi One.On March 21, 2005, it announced another
diet product, Coca-Cola Zero, sweetened partly with a blend of
aspartame and acesulfame potassium.In 2007, Coca-Cola began to sell a
new "healthy soda": Diet Coke with vitamins B6, B12, magnesium,
niacin, and zinc, marketed as "Diet Coke Plus."

On July 5, 2005, it was revealed that Coca-Cola would resume

operations in Iraq for the first time since the Arab League boycotted the
company in 1968.

In April 2007, in Canada, the name "Coca-Cola Classic" was changed

back to "Coca-Cola." The word "Classic" was truncated because "New
Coke" was no longer in production, eliminating the need to differentiate
between the two.The formula remained unchanged.

In January 2009, Coca-Cola stopped printing the word "Classic" on the

labels of 16-ounce bottles sold in parts of the southeastern United
States.The change is part of a larger strategy to rejuvenate the product's
image.

In November 2009, due to a dispute over wholesale prices of Coca-Cola

products, Costco stopped restocking its shelves with Coke and Diet
Coke.

Use of stimulants in formula

When launched Coca-Cola's two key ingredients were cocaine

(benzoylmethyl ecgonine) and caffeine. The cocaine was derived from
the coca leaf and the caffeine from kola nut, leading to the name Coca-
Cola (the "K" in Kola was replaced with a "C" for marketing purposes).

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Coca — cocaine

Pemberton called for five ounces of coca leaf per gallon of syrup, a
significant dose; in 1891, Candler claimed his formula (altered
extensively from Pemberton's original) contained only a tenth of this
amount. Coca-Cola did once contain an estimated nine milligrams of
cocaine per glass, but in 1903 it was removed.Coca-Cola still contains
coca flavoring.

After 1904, instead of using fresh leaves, Coca-Cola started using

"spent" leaves — the leftovers of the cocaine-extraction process with
cocaine trace levels left over at a molecular level.To this day, Coca-Cola
uses as an ingredient a cocaine-free coca leaf extract prepared at a
Stepan Company plant in Maywood, New Jersey.

In the United States, Stepan Company is the only manufacturing plant

authorized by the Federal Government to import and process the coca
plant,which it obtains mainly from Peru and, to a lesser extent, Bolivia.
Besides producing the coca flavoring agent for Coca-Cola, Stepan
Company extracts cocaine from the coca leaves, which it sells to
Mallinckrodt, a St. Louis, Missouri pharmaceutical manufacturer that is
the only company in the United States licensed to purify cocaine for
medicinal use.

Kola nuts — caffeine

Kola nuts act as a flavoring and the source of caffeine in Coca-Cola. In

Britain, for example, the ingredient label states "Flavourings (Including
Caffeine)."Kola nuts contain about 2 percent to 3.5 percent caffeine, are
of bitter flavor and are commonly used in cola soft drinks. In 1911, the
U.S. government initiated United States v. Forty Barrels and Twenty
Kegs of Coca-Cola, hoping to force Coca-Cola to remove caffeine from
its formula. The case was decided in favor of Coca-Cola. Subsequently,
in 1912 the U.S. Pure Food and Drug Act was amended, adding caffeine

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to the list of "habit-forming" and "deleterious" substances which must be

listed on a product's label.

Coca-Cola contains 46 mg of caffeine per 12 fluid ounces, while

Caffeine-Free Coca-Cola and Diet Coke Caffeine-Free contain 0 mg.

Ingredients

 Carbonated water
 Sugar (sucrose or high-fructose corn syrup depending on country
of origin)
 Caffeine
 Phosphoric acid v. Caramel (E150d)
 Natural flavorings.

A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all

from sugar, approximately 10 teaspoons), 50 mg of sodium, 0 grams fat,
0 grams potassium, and 140 calories.

Formula of natural flavorings

Main article: Coca-Cola formula

The exact formula of Coca-Cola's natural flavourings (but not its other
ingredients which are listed on the side of the bottle or can) is a trade
secret. The original copy of the formula is held in SunTrust Bank's main
vault in Atlanta. Its predecessor, the Trust Company, was the
underwriter for the Coca-Cola Company's initial public offering in 1919.
A popular myth states that only two executives have access to the
formula, with each executive having only half the formula.The truth is
that while Coca-Cola does have a rule restricting access to only two
executives, each knows the entire formula and others, in addition to the
prescribed duo, have known the formulation process.

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Local competitors

Pepsi is usually second to Coke in sales, but outsells Coca-Cola in some

markets. Around the world, some local brands compete with Coke. In
South and Central America Kola Real, known as Big Cola in Mexico, is
a fast-growing competitor to Coca-Cola.On the French island of Corsica,
Corsica Cola, made by brewers of the local Pietra beer, is a growing
competitor to Coca-Cola. In the French region of Brittany, Breizh Cola
is available. In Peru, Inca Kola outsells Coca-Cola, which led The Coca-
Cola Company to purchase the brand in 1999. In Sweden, Julmust
outsells Coca-Cola during the Christmas season.In Scotland, the locally
produced Irn-Bru was more popular than Coca-Cola until 2005, when
Coca-Cola and Diet Coke began to outpace its sales.In India, Coca-Cola
ranked third behind the leader, Pepsi-Cola, and local drink Thums Up.
The Coca-Cola Company purchased Thums Up in 1993.As of 2004,
Coca-Cola held a 60.9% market-share in India.Tropicola, a domestic
drink, is served in Cuba instead of Coca-Cola, due to a United States
embargo. French brand Mecca Cola and British brand Qibla Cola,
popular in the Middle East, are competitors to Coca-Cola. In Turkey,
Cola Turka is a major competitor to Coca-Cola. In Iran and many
countries of Middle East, Zam Zam Cola and Parsi Cola are major
competitors to Coca-Cola. In some parts of China Future cola is a
competitor. In Slovenia, the locally produced Cockta is a major
competitor to Coca-Cola, as is the inexpensive Mercator Cola, which is
sold only in the country's biggest supermarket chain, Mercator. In Israel,
RC Cola is an inexpensive competitor. Classiko Cola, made by Tiko
Group, the largest manufacturing company in Madagascar, is a serious
competitor to Coca-Cola in many regions.

Holiday campaigns

The "Holidays are coming!" advertisement features a train of red

delivery trucks, emblazoned with the Coca-Cola name and decorated
with electric lights, driving through a snowy landscape and causing

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everything that they pass to light up and people to watch as they pass
through.

The advertisement fell into disuse in 2001, as the Coca-Cola company

restructured its advertising campaigns so that advertising around the
world was produced locally in each country, rather than centrally in the
company's headquarters in Atlanta, Georgia.However, in 2007, the
company brought back the campaign after, according to the company,
many consumers telephoned its information center saying that they
considered it to mark the beginning of Christmas.The advertisement was
created by U.S. advertising agency Doner, and has been part of the
company's global advertising campaign for many years.

Keith Law, a producer and writer of commercials for Belfast CityBeat,

was not convinced by Coca-Cola's reintroduction of the advertisement in
2007, saying that "I don't think there's anything Christmassy about
HGVs and the commercial is too generic."

Sports sponsorship

Special aluminum bottle designs, designed exclusively for the

Vancouver 2010 Olympic Winter Games Torch Relay. Available in
Canada.

Coca-Cola was the first commercial sponsor of the Olympic games, at

the 1928 games in Amsterdam, and has been an Olympics sponsor ever
since. This corporate sponsorship included the 1996 Summer Olympics
hosted in Atlanta, which allowed Coca-Cola to spotlight its hometown.
Most recently, Coca-Cola has released localized commercials for the
2010 Olympics in Vancouver; one Canadian commercial referred to
Canada's hockey heritage and was modified after Canada won the gold

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medal game on February 28, 2010 by changing the ending line of the
commercial to say "Now they know whose game they're playing".

Since 1978, Coca-Cola has sponsored each FIFA World Cup, and other
competitions organised by FIFA. In fact, one FIFA tournament trophy,
the FIFA World Youth Championship from Tunisia in 1977 to Malaysia
in 1997, was called "FIFA — Coca Cola Cup".In addition, Coca-Cola
sponsors the annual Coca-Cola 600 and Coke Zero 400 for the
NASCAR Sprint Cup Series at Charlotte Motor Speedway in Concord,
North Carolina and Daytona International Speedway in Daytona,
Florida. Coca-Cola has a long history of sports marketing relationships,
which over the years have included Major League Baseball, the National
Football League, National Basketball Association and the National
Hockey League, as well as with many teams within those leagues. Coca-
Cola is the official soft drink of many collegiate football teams
throughout the nation.

Coca-Cola was one of the official sponsors of the 1996 Cricket World
Cup held on the Indian subcontinent. Coca Cola is also one of the
associate sponsor of Delhi Daredevils in Indian Premier League.

Criticism

Coca-Cola has been criticized for alleged adverse health effects, its
aggressive marketing to children, exploitative labor practices, high
levels of pesticides in its products, building plants in Nazi Germany
which employed slave labor, environmental destruction, monopolistic
business practices, and hiring paramilitary units to murder trade union
leaders. In October 2009, in an effort to improve their image, Coca-Cola
partnered with the American Academy of Family Physicians, providing
a $500,000 grant to help promote healthy-lifestyle education; the
partnership spawned sharp criticism of both Coca-Cola and the AAFP
by physicians and nutritionists.

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Observation and learning

Observations

 Coca-cola is world’s largest producer of cold drinks.

 It maintains every high standard of hygiene and purity.
 Each and every drop of coca-cola is pure.
 1.25 lakhs of Indians are Indian are involved in coca-cola.
 It was launched in india in 1993, at agra.
 It is engaged in many water conservation projects.
 The plant which we visited was spreaded in 16 acres of land.
 The total assets cost was 350 crores.
 In company employees are motivated by putting there names on
notice board as assets of the month.
 High standard of disciple is maintained at work floor

Learning

 There is no possibility of pesticides contain in the coca-cola, as they

maintain very high level of hygienity.
 New and innovated machinery, which are imported and used in production
gives very fast production and standard products.
 Taste slightly differs from place to place as, 94% is the water contain which
taste changes from place to place.
 The plant we visited was 2nd largest producer in india with 8 production
lines.

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Coca-cola

A REPORT ON COCA-COLA
BOTTING PLANT

Submitted To
Ambika Venkatesh

Submitted By
Parmita Malakar
MBA Sem-I,Roll no.62

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Coca-cola

SUMMARY
Administrative management, MBA faculty managed a industrial visit tour to a
batch of 60 STUDENTS OF MBA TO coca cola. we all student went to coca-cola
company by college bus. It was located IN BIDADI at mysore road on outskirts of
banglore. we all students enjoyed a lot on the way.

In company we came to know many things about coca-cola. The plant which we
visited was spreaded over 16 acres. it was having 8 production lines and total
assets of 350 crores.it produces 60,000 cartoons per day. Retainable glass bottles
are produced at a rate of 600/day. Plastic bottles have production capacity of
200/day.200 majja bottles are produced in 1 minute and kinley production is
185/minute.

The largest plant in INDIA is at dasha(gaziyabaad), up. Which is having 10

production lines.

In india tin coca-cola is produced in pune only.

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Coca-cola

Administrative management college