A DISSERTATION REPORT ON

SALES PROMOTION IN FMCG PRODUCT WITH SPECIAL

REFERENCE TO NESTLE INDIA

SUBMITTED IN PARTIAL FULFILLMENT OF

REQUIREMENT FOR THE DEGREE
OF

MASTER OF BUSINESS ADMINISTRATION

PREPARED BY:

SHIVAM KUMAR

EXAM ROLL – PG/24/MBA- IVS-231

VU Registration NO –01129 of 2017-18

Major specialization: MARKETING

UNDER THE GUIDANCE

OF

PROF. SREEMOYEE MUKHERJEE

FACULTY, EIILM

SUBMITTED TO:

EIILM, Kolkata
Affiliated under Vidyasagar University
(March, 2019)
 DECLARATION

I, SHIVAM KUMAR do hereby declare that this dissertation titled- SALES PROMOTION IN
FMCG PRODUCT WITH SPECIAL REFERENCE TO NESTLE INDIA. “Has been done
by me and all the information provided is correct and true to my knowledge.

The dissertation is submitted by me for the partial fulfillment of the award of degree in Master of
Business Administration.

The dissertation is exclusively prepared by me and has not been submitted to any other
Institutions or published anywhere before.

DATE: (SHIVAM KUMAR)

Roll- PG/24/MBA-IVS, No.231
Registration No: 01129 of 2017-19
PLACE: KOLKATA MBA, 4th SEMESTER
EIILM, KOLKATA
 ACKNOWLEDGEMENT

I express my sincere gratitude to PROF. SREEMOYEE MUKHERJEE, Faculty, and EIILM

who has sincerely provided me with critical suggestions and valuable insights which enabled me
to complete this project and bring out this report in the best way possible.

I would take this opportunity to thank Dr. R. P Banerjee (Director, EIILM) and other faculty
members for their cooperation and support.

I am also thankful to my colleagues for their motivation and to all those persons who directly or
indirectly helped me during developing this dissertation.

Signature:

Name: SHIVAM KUMAR

Date:
 TABLE OF CONTENT

SL. NO. DESCRIPTION PAGE NO.

1 INTRODUCTION 01-07

2 INDUSTRY INTRODUCTION 08-11

3 COMPANY PROFILE 12-15

4 OBJECTIVES OF THE STUDY 16

5 RESEARCH METHODOLOGY 17

6 DATA ANALYSIS (TECHNIQUES OF SALES 18-26

PROMOTION ADOPTED BY NESTLE)
7 FINDINGS 27

8 CONCLUSION 28

9 BIBLIOGRAPHY 29