Summary

Tourism is an important sector with respect to India , it contributed 6.6 percent to India’s GDPS.
In particular, the government was planning about marketing of tourism and building in tourism
industry, the overall growth of economy depends on recognizing the contribution of tourism sector
to the overall growth of the country. The main factor about the tourism industry is that, there is a
seasonal pattern. Domestic tourism has been booming in India and there was a growth of 13.4
percent.
Adventure tourism had high levels of engagement for the employees and advantages of being
close to nature. The company even though other firms seldom had an such activities of
engagement had a lot of employee engagement activities.

Let us take a look at some of the challenges faced

Growing technological expertise of local players in the export market.

It is more costly for Treks `n Rapids: Adventure Sports Tourism in India to serve the rural
customers than urban customers given the vast distances and lack of infrastructure.

The biggest challenge for Tourism Adventure and other players in the industry is the increasing
commoditization of the products in industry.

- As the new product launch cycles are reducing in the industry. It has put additional competitive
pressures on players such as Tourism Adventure. Given the large customer base, Tourism
Adventure can't respond quickly to the needs of the niche markets that disruptors are focusing on.

Even though at present the Tourism Adventure is still leader in product innovation in the
Strategy & Execution segment. It is facing stiff challenges from international and local
competitors.

As the babyboomers are retiring and new generation finding hard to replace their purchasing
power. This can lead to higher profits in the short run for Tourism Adventure but reducing
margins over the long run as young people are less brand loyal and more open to experimentation.

The strengths were

Brands catering to different customers segments within segment - Tourism Adventure

extensive product offerings have helped the company to penetrate different customer segments in
Strategy & Execution segment. It has also helped the organization to diversify revenue streams.
- Strong brand recognition - Tourism Adventure products have strong brand recognition in the
Strategy & Execution industry. This has enabled the company to charge a premium compare to its
competitors in industry.

- Track record of innovation - Even though most players in the Strategy & Execution strive to
innovate, Tourism Adventure has successful record at consumer driven innovation.

- First mover advantage in the increasingly crowded market place. The new products are rapidly
increasing Tourism Adventure market share in the Strategy & Execution industry.

- High margins compare to Strategy & Execution industry's competitors - Even though Tourism
Adventure is facing downward pressure on profitability, compare to competitors it is still racking
in higher profit margins.

- Diverse Revenue models - Over the years Treks `n Rapids: Adventure Sports Tourism in India
has ventured into various businesses outside the Strategy & Execution sector. This has enabled the
company do develop a diversified revenue stream beyond Strategy & Execution sector and
Strategy & Execution segment.