Asia Pacific University of Technology and Innovation

1. Name of Course/Module: Creativity & Innovation

Version 3 (Effective 1st September 2013)
2. Course Code: BM006-3-2
3. Name(s) of academic staff: Darlina
4. Rationale for the inclusion of the course/module in the programme:
Refer to Programme Specification
5. Semester and Year offered: Refer to Programme Specification
6. Total Student Face to Face Total Guided and Independent Learning
Learning Time
(SLT) 140 hours
L = Lecture L T P O
T = Tutorial 16 32 120
P = Practical
O= Others
7. Credit Value: 3
8. Prerequisite (if any): Introduction To Management (BM 007-3-1)
9.
Objectives

The objectives of this module is to:

1. Contribute to the achievement of the Learning Outcomes specified for the student’s
award at Level 2
2. Enable students to develop their knowledge and skills in relation to Creativity and
Innovation
3. Meet the prerequisite requirements of modules at Level 3 of study
4. Develop the ability of students to apply the knowledge they gain in relation to the
study of creativity; how to foster creativity and innovation; how creativity and
innovation differ
5. Further develop lifelong learning skills of independent learning and study in relation
to creative thinking
6. Enable students to develop their ability to:

 Critically Analyse
 Innovate
 Learn from varied sources
 Be aware of the needs of others and self

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10. Learning outcomes:

On successful completion of this module, you should be able to:

1. Explore the different types of creativity and creative processes usually found in
the workplace (MQF1)
2. Explore and understand the many different facets of individual creativity
(MQF1:MQF3:)
3. Identify, practice, and increase one’s individual creativity skills
(MQF2:MQF6:MQF8)
4. Understand how team creativity differs from individual creativity (MQF1:MQF8)
5. Understand how creativity and innovation differ and how they are related
(MQF1:MQF8)
6. Understand the leader’s role in fostering creativity and innovation in individuals
and teams (MQF5:MQF7)
7. Understand the leader’s role in designing systems for fostering creativity and
innovation in an organization (MQF7:MQF8)

MQF Learning Outcome Area

MQF1 - Knowledge
MQF2 - Practical skills
MQF3 - Social skills & responsibilities
MQF4 - Values, attitudes and professionalism
MQF5 - Communications, leadership and team skills
MQF6 - Problem solving & scientific skills
MQF7 - Information management and lifelong learning skills
MQF8 - Managerial & entrepreneurial skills

12. Transferable Skills:

The following employability skills are introduced (I), developed (D) and/or assessed
(A):
Analytical Skill (I & D), Client Focus (I & D), Innovation (I & D), Learning (I & D),
Self management (I & D)

13. Teaching-learning and assessment strategy:

The module comprises lectures and tutorials and involves individual creativity and
innovation within the assignment.

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14. Synopsis:

This course provides a strategy framework for managing innovations in businesses.

The emphasis throughout is on the development and application of models and
analytical tools that clarify the interactions between competition, patterns of
technological and market change, and the structure and development of internal firm
capabilities.

The course also examines the challenge to building and maintaining an innovative
organization, and how individuals can successfully innovate in organizations. These
tools can provide the framework for insightful planning when deciding which initiatives
to invest in, how to structure your resources to gain competitive advantage over other
industry participants, and how to use you capabilities to exploit innovative activities.

The course should be of particular interest to those interested in managing a business

where external or internal innovation is a necessity for competition, those interested in
new business ventures, and consulting.

15. Mode of Delivery:

Lecture, Tutorial and Directed Independent Study

16. Assessment Methods and Types

 An individual assignment weighted at 100% (LOs 1 - 7)

17. Mapping of the course/module to the Programme Aims :

Refer to the Programme Specification
18. Mapping of the course/module to the Programme Learning Outcomes:
Refer to the Programme Specification
19. Content outline of the course/module and the SLT per topic:

Wee Topics L T P O Ind

k

1 1 2 4.5
Introduction
 Learning Outcomes for the module.
 Key terms.
 Learning methods, subjects to be covered.
 Introduction to Management including
definitions discussions of general applications
 Assessment briefing

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2 1 2 4.5
Link between creativity and innovation
 The discipline of Innovation
 Creativity Is Not Enough, Theodore Levitt
 What is the difference between creativity and
innovation?

3 1 2 4.5
Characteristics of Creative Individuals
 The mental make up of a creative person

4 1 2 4.5
Can creativity of be fostered, or is it something you just
“get out of the way” of?
 What is the relationship between creativity,
knowledge, information and routines within the firm?

5& 2 4 9
Managing Creativity and learning
6
 “Theory of Organizational Knowledge Creation”
 Becoming a Learning Organization through
Relentless Reflection and Continuous
Improvements’
7& 2 4 9
Looking for innovative opportunities
8
 Models for innovation
 Evaluating framework of innovative
opportunities
 Case: Innovative At 3M Corporation

9 1 2 4.5
Connection between existing competencies
 Competencies of an innovative based
organization
 The Underpining of Profits: Competencies,
Endowments, and Knowledge

10 1 2 4.5
How Valuable is Your Innovation
 Understanding the Value of Innovation
 How Innovation can add value to organization
 Real Options: Valuing Managerial Flexibility
11 1 2 4.5
Choosing the direction of innovative creativity
 Picking the Best New Business Opportunity
12 1 2 4.5
Disruptive Technologies
 Understanding power in organizations
13 1 2 4.5
Innovation and Setting the standard
 Benchmarking Innovation
 Standards set by innovative firms
14 1 2 4.5
Innovation and External Networking
 Effective Networking Strategies?
 Strategy for building a network of relationships

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15 1 2 4.5
Cultivating Capabilities to Innovate
 Core Capabilities and Core Rigidities
 The organisation culture
16 1 2 4.5
Consolidation of the module
 Question and answers
 Assessment clinics
 Presentations
3 1 72
TOTAL
2 6

20.  Main references supporting the course

Essential Reading
Harvard Business Review On Business Model Innovation, 2010, Harvard Business
Press: Boston. ISBN:9781422133422

David. S, 2010, Exploring Innovation, McGraw-Hill: London. ISBN: 9780077121235

Trott. P, 2008, Innovation Management and New Product Development (4 TH Edition)

Prentice Hall Financial Times: Harlow, England. ISBN: 9780273713159

Von Stam. B, 2008, Managing Innovation, Design And Creativity, (2 nd Edition), John
Wiley & Sons: Chichester. ISBN: 0470510668

Further Reading
Business Week, 2008, Innovation Power Plays: How The World’s Hottest Change
Agents Reach The Top of Their Game. McGraw-Hill: New York.
ISBN: 9780071486316

Esty, Daniel C.; Winston, Andrew S, 2009, Green To Gold: How Smart Companies Use
Environmental Strategy To Innovate, Create Value, And Build Competitive Advantage,
Wiley: Hoboken, N.J. ISBN: 9780470393741

Hasting, Hunter; Saperstein, Jeff, 2008, Your Marketing to Grow Your Business:
Insights And Innovation That Drive Business And Brand Growth. Wharton School
Publishing: Upper Saddle River, N. J. ISBN: 9780132331593

Jugulum, Rajesh; Samuel, Philip, 2008, Design for Lean Six Sigma: A Holistic
Approach to Design And Innovation. John Wiley & Sons: Hoboken, New Jersey.
ISBN: 9780470007518

Linsay, Jeff; Perkins, Cheryl; Karajikar, Mukund, 2009, Conquering Innovation Fatigue:
Overcoming the Barriers to Personal and Corporate Success. Wiley; Hoboken, NJ.
ISBN: 9780470460078

Verganti, Roberto, 2009, Design – Driven Innovation: Changing The Rules Of

Competition by Radically Innovating What Things Mean. Harvard Business Press:
Boston. ISBN: 9781422124826

Yew, Kam Keong, 2007, You Are Creative: Let Your Creativity Bloom! (3 rd Edition),
Advantage Quest Publications: Petaling Jaya, Selangor. ISBN: 9789833830152

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21. Other additional information:

None

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