FEASIBILITY STUDY

A. SUMMARY OF PROJECT
1. Nature of Project
The business of private education is one of the leading industry in the Philippines today.
With a gross income of 155,194,365 Philippine Pesos in 2015, the business of education becomes one
of the leading industry. With over 64 non-sectarian institutions and 254 non-sectarian institutions in
National Capital Region, it become one of the most number of private schools in the Philippines. This,
data suggest that National Capital Region has the biggest market in terms of education business which
develops competencies among these schools. The competencies develop in terms of education business
in Manila will create a more diverse learning opportunity which is beneficial for the students in terms of
gained and diverse knowledge.
As the population increases, the preschool education also steadily boomed and has
become a profitable venture in the Philippines. The parents’ awareness for the need to enroll their
children in the centers has in fact been a reason for most of them to save money for the purpose. A
daycare facility, playschool or preschool is very important, and each family will have different
considerations. Child-care services range from small homebased operations to large commercial centers
and can be started with an investment of as little as a few hundred Pesos.
Creating a daycare center could be successful by establishing these factors. These factors
includes the type of daycare center which covers whether the operation will be from a residential or
commercial setup. Licensing is also factors which creates legal basis for your operation and the agencies
involved for the accreditation. It also requires the trainings and certifications which will be needed for
hiring the employees of the proposed daycare center. These factors are primarily considered in planning
and establishing a daycare center.
Prime candidates who need full-time child care are parents with infants to 5-year-olds. Parents
with children over 5 are good prospects for after-school care programs. The market segments most likely
to use child-care services are dual-income families and single-parent households in most income
brackets. A number of government programs help low-income families pay for child care so the adults
can stay in the work force.
Opening a daycare center on a commercial site, it will be beneficial for the business to locate
the facility close to the target market. Some parents may prefer a center close to home; others may
choose a center close to their workplace. In the latter case, parents get to enjoy more time with their
children during their morning and evening commutes, as well as the opportunity to spend time with them
during the course of the day, perhaps for lunch or special programs.
The factors that could affect the locations could affect the marketing of the daycare center. A
daycare center that is closed to a neighborhood or a community will help it close to many families. Others
considerations could be sites near shopping malls where families pass by during a day to day basis.
Sites near offices and parks could also be more feasible for the proposed development. Parents who are
working will be able to secure their child even they are working and fetch them after work.
 2. Location
a. Macro-Site Location
National Capital Region, which is one of the most populous Region in the Philippines
become one of the most feasible site for the new development particularly Manila. Manila as one of the
largest city in the Philippines ( 2nd largest ) become one of the most feasible site for establishing a
business that provides education to the youth. With the population of 10,818,931 for ages 0-4 years old
becomes feasible by considering the ages for the user of the proposed daycare center.
b. Micro- Site Location
The site is located at Sampaloc Manila which is the second populous district of Manila.
With a population of 307,701 which is 21.8 % of the total population of Manila as per 2015 Philippine
Statistics Authority’s data. The proposed development is in 48 M.V, Delos Santos St, Sampaloc, Manila,
1008 Metro Manila. It is cornered by M.V Delos Santos street and of Jaime Dela Rosa street which also
near to other institutions such as University of Santo Tomas, Far Eastern University and National
University. The site’s locations in relation to these educational institutions will be beneficial for student
mothers or parents.

3. Brief Description of the Project

The proposed daycare center is funded by a very well know architect and educator named, Arch’t
Wilkie Delumen. The development will be a high-end daycare center will stimulate a sense of a child
friendly environment which is oriented to the learning of the children. The proposed development is located
on a condo building which is directly below residential units. One of the factor considered on locating the
project was its location to the nearest residential community as one of the best suggested zone for
establishing the daycare center. It is also near to educational institutions such as University of Santo
Tomas, Far Eastern University and National University. The development was also located near these
educational institutions so that it will be nearer to the target market who are the student parents or solo
student parents.
4. Summary of Finding and Conclusion of the following:
a. Market Feasibility
b. Technical Feasibility
c. Financial Feasibility
B. GENERAL INFORMATION
1. Management of the Project
a. Management during the pre-operating period

A.1 LMBD Architects as the sole architectural firm for the project
LMBD Architects is the sole architectural firm involved in the proposed high-end daycare center. The
company’s vision in creating a child friendly environment will help the investor for his business management.
As part of the regular service of an architect and as stipulated in Standards of Professional Practice on regular
design services. The firm was tasked to work in a dual service or such as the architect and the contractor for
the said project. The firm will provide a Detailed Architectural Design Services which covers an architectural
interior service for the said company.
A.2 Licensing of the Company ( Sole Proprietorship)
As a sole owner of the proposed development. Arch’t Wilkie Delumen is entitled to register his company as
stipulated on Act no. 383 which is otherwise known as an act to regulate the use in business transactions of
names other than true names. In order to secure the registration of the company, the Investor should follow
these steps.
A.3 Licensing for Dep Ed’s Accreditation
The Investor should secure a GPR 4 Form which is an application form to operate. This
is the primary form provided by the DepEd for those interested in applying for a Preschool, Day Care Center,
Primary or Secondary schools. Assets and the management of the proposed daycare center which will be an
assurance for sustainment of the proposed daycare cente. It should be provided in order to secure a license
to operate which will be release on Department of Education office.
A.4 Licensing for DSWD Accreditation
The proposed daycare center should secure a permit from DSWD as stipulated in Executive
Order 221 series of 2003. Executive Order No. 221 series of 2003 - Am ending Executive Order No.15 series
of 1998, Redirecting the Functions and Operations of DSWD which states that to accomplish its roles and
functions the Department shall “Set the standards, accredit and provide consultative services to public and
private institutions, organizations and persons engaged in social welfare activities, and monitor performance
and compliance to standards by institutions, organizations and persons engaged in social welfare activities
both public and private.”
A.5 Acquiring the Human Resources
The investor will hire a Human Resource manager as a personel in-charge of recruiting the
employees of the daycare center. The H.R will publicize his need for human resource through the help of
internet, business cards and his/her connections. The H.R will be able to use the internet through job
employment websites such as jobstreet, linkedin and gmail.
A.5 Marketing the Daycare Center and preparing the first roster of enrollees
The Marketing director will make the daycare center publicize through Marketing collateral and an
online presence. He/She will List the daycare center in any local directories of childcare businesses and
participate in daycare or preschool enrollment fairs in the area. Advertisement through local businesses,
parent groups, local events, popular blogs. The Marketing Department will also run a social media campaign
focusing on the target population, or host a grand opening event to attract families. Once the department
managed to fill the inaugural child roster of enrollees, they will continue with ongoing marketing efforts so
that you’ll always be building a customer base.

b. Management during the operating period

B.1 Type of Business Organization
A service type of business provides intangible products (products with no physical form) . In the
context of the daycare center, the service it will provide will focus on early childhood learning and care for
which it was establish. The business will provide services such as teaching, and parental guidance.
B.2 Organizational Chart.

ORGANIZATIONAL STRUCTURE

ORGANIZATIONAL STRUCTURE
DESIGNATION / POSITION JOB DESCRIPTION
President The president of the daycare is the founder and
the investor.

Director of Marketing The person in-charge of introducing and marketing

the daycare center. She will
provide necessary activities such as setting up the
business plan for the propose
development

Director of Finance The person in-charge of managing all the financial

resources of the daycare center.
The director of finance will prepare documents
such as statements of accounts and
financial records of going and outgoing monetary
resources of the daycare center.

Human Resource Director The Human Resources Director guides and

manages the overall provision of Human
Resources services, policies, and programs for the
entire company. The major areas directed are
recruiting, staffing, organizational planning, policy
development and human resource documentation
Operational Manager- The person in-charge of developing, implementing
and enforcing policies that ensure
the safety and efficiency of the daycare center,
create staff schedules, and discipline
staff if necessary

Head Teachers Are the person in-charge of reporting to the

president of the current situations and program
development for the daycare center.

Admin Assistant Are tasked to assist the Head Teacher in preparing

documents. He or she will also be the first person
to approach by the parents before heading directly
to the head teacher.

Kindergarten teachers Are the person in-charge of children age 5. They

are task to assist the children before they enter
elementary school

Pre-Kinder Teachers Are tasked to teach children of different skills such

music, arts and crafts.
Nursery Teachers Are tasked to teach students of ages 4. They will
teach basic subjects such as Science, English,
Mathematics, Reading, Handwriting
Senior Toddlers teachers Are tasked to take care children of 24 Months old
to 36 Months old
Junior Toddlers Teachers Are tasked to take care of children 16 Months old
to 23 Months old
Relief Staffs Are persons in-charge of assisting the teachers in
taking care of the students.
`

B.3 Curiculum for Nursery, Pre- Kindergarten and Kindergarten adapted from U.S. curriculums
EDUCATIONAL SKILLS ACTIVITIES
 Learn names of objects and how to cate-
Pre- Reading gorize them (e.g. food animals clothing
toys furniture).
 Learn parts of objects (e.g. a pencil has a
point lead shaft eraser).
 Learn opposites (big-little, fat-skinny,
hard-soft, hot-cold).
 Reading  Learn to recognize labels on objects.
 Recognize community signs (e.g. stop
signs, McDonald's, Safeway).
 Use language experience stories dictated
stories and teacher-made materials.
Handwriting  Learn to write name date and numerals.
 Write dictation of words and simple
sentences.
Math  Learn sequences (forward and
backward).
 Explore with unit blocks
 Count using familiar objects.
 Use blocks to learn sets likeness
differences and intersection of sets.
 Learn to make things equal.
 Learn calendar and clock skills.
Science  Learn about precipitation (rain, snow,
sleet, hail).
 Learn about lightning and thunder.
 Learn about water (solids, liquids, gases).
 Learn about air (evaporation,
movement).
 Learn to name and identify the seasons.
Social Studies  Learn one's own name names of other
children, teachers and staff.
 Learn members of immediate family.
 Learn members of extended family.
Arts and Crafts  Use different media -- clay, easel paint,
finger paint, crayon.
 Visit museums.
 Converse and work with artists in the
community.
Music  Learn and sing different songs.
 Learn to play and listen to records.
 Name and identify instrument classes.
 Participate in rhythm and body
movements.
 Listen to and identify musical styles
(classical jazz pop rhythm and blues).

Schedules for Toddlers

SCHEDULES FOR TODDLERS
7:00 – 7:30AM Teacher/Parents Hand off and Saying Good Morning to Friends
7:30 – 8:00AM Hand Washing and Breakfast
 8:30 – 9:00AM Playing and Group activities to Develop Social Skills
9:00 – 10:00AM Outdoor Playing to Boost Motor Activities
10:00 – 11:00AM Playing and Group Activities
11:00 – 12:00PM Lunch Time
12:00 – 3:00PM Nap Time
3:00 – 4:00PM Playing and Group Activities
4:00 – 5:00PM Outdoor Playing Activities
5:00 – 6:00PM Going Home

c. Labor

JOB POSITION QUALIFICATION SALARY RANGE COMPENSATION

Marketing Director  BSBA Major in Marketing Management Php. 36,000 – Php.  SSS
 At least 3 years’ experience in marketing 40,000  Pag-ibig
position  Philhealth
 Exceptional presentation skills
 Above average communication skills
 Strong analytical and project management
skills
 Confident and dynamic personality
 Strong creative outlook

Director of Finance  Must be a Certified Public Accountant Php. 46,000 – Php.  SSS
 Have at least 5 years of financial and 50,000  Pag-ibig
general accounting experiences  Philhealth
 Must have an excellent leadership,
interpersonal and communication skills
 Must be flexible, analytical, has keen
attention to details, and has high sense of
integrity

Head Teacher  Bachelor's degree in Elementary Php. 42,099 – Php.  SSS

Education; or Bachelor's degree w/ 18 45, 269  Pag-ibig
professional education units  Philhealth
 Teacher-In-Charge (TIC) for 2 years; or
Master Teacher (MT) for 2 years; or
Teacher for 5 years.
 40 hours of relevant training

Operational Manager  Candidate must possess at least a Php. 36,000 – Php.  SSS
Bachelor's Degree in any field. 43,000  Pag-ibig
 Excellent verbal and written  Philhealth
communication skills.
  Proven track record as an account
manager/ operations manager for at least
1 year.
 In depth knowledge of BPO performance
metrics.
 Good computer skills including Google
Sheets.
 Strong analytical skills.
 Amenable to working on a shifting
schedule

Human Resource  Candidate must possess at least Php. 40,280 – Php.  SSS
Director Bachelor’s degree in Human Resource 45,320  Pag-ibig
Management or B.S degree in Psychology  Philhealth
 Must have a training involving personality
development
 At least 5 years working experience in
related field
 5 years professional experience in
supervising a educational institutions
 Willing to work in an office environment
during regular business hours.

Department Secretary  Must be a graduate of B.S degree in 14,080 – Php.  SSS

Office Management or other related 18,530  Pag-ibig
programs  Philhealth
 Proficient in MS Office
 Organized & keen to details
 Pleasing personality
 Hard-working
 Fast Learner
Kindergarten Pre-  Preferably a graduate of Early Childhood Php. 20,179 – Php.  SSS
kindergarten and Education, Early Grades, Preschool 25, 232  Pag-ibig
Nursery Teachers Education, Psychology or any related  Philhealth
courses
 Must have a training involving personality
development
 Must have a certificate in trainings related
to early childhood education
 Must be talented in terms of arts or music
 Fluent in both oral and written English
 Cheerful, animated, down-to-earth, and
energetic
 Willing to learn and be trained
Nutritionist  Graduate of a bachelor’s degree in Php. 18,541 – Php.  SSS
Nutrition and Dietetics with PRC license 23,330  Pag-ibig
 Willing to undergo a training program  Philhealth
relating to early childhood nutrition
 Highly motivated and results- oriented
individual
 With good oral and written communication
skills and ability to work under pressure

Head Cook  Must be at least high school graduate Php. 18,243 – Php  SSS
 Must acquire a TESDA TVET certificate 20,232  Pag-ibig
from programs involving cooking  Philhealth
 Must be manageable in kitchen works
 Has numerous experience in cooking for
large number of people

Head of  Must at least attain 2 years college degree Php. 18,243 – Php  SSS
Housekeeping program 20,232  Pag-ibig
 Must acquire a TESDA TVET certificate and
from programs involving housekeeping Philhealth
 Has numerous experience in cooking for
large number of people

d. Professional firms or consultants to be hired

2. Status of Time Table of the Project

NOVEMBER-DECEMBER 2018
ACTIVITIES
2 7 9 14 16 21 23 28 30 5 7 12 14 19 21

Design

Prepare Preliminary Design

Develop Enterprise Architecture

Prepare Data Flow Diagrams

Prepare Logical Data Module

Prepare Detailed Design

Prepare Physical Data Module

Prepare Data Dictionary

Document Design

Develop Design Specification

Design Review

Plan
Actuals 2 7 9 14 16 21 23 28 30 5 7 12 14 19 21
Projected

3. Other Information
C. ECONOMIC ASPECTS
1. Market Study
a. Demand

There are 9,000 children from infant to 5 years old within a 5-mile
radius of the site; half the preschool children in the area were in
day care of some sort because their mothers (or both parents)
worked; and the number of households in the area was expected
to double within a decade.

b. Supply

Contained in that 5-mile radius were six child-care centers serving

approximately 800 children.
 c. Domestic Market
2. Marketing Program
a. Description of present marketing practices of competitions in the market

Prime candidates who need full-time child care are parents with infants to 5-
year-olds. Parents with children over 5 are good prospects for after-school care
programs. The market segments most likely to use child-care services are dual-
income families and single-parent households in most income brackets. A
number of government programs help low-income families pay for child care so
the adults can stay in the work force.

3. Projected Sales
4. Contribution to the Philippine Economy
a. Net Annual Income
b. Labor Employed and Taxes Paid
D. TECHNICAL FEASIBILITY
1. Project
a. Description
b. Function
2. Construction Process
a. Procedures on the mobilization
b. Project development / Construction phase
c. Occupancy
3. Location of the Project
a. Development Plan
4. Layout Establishment
a. Equipment / Machinery
5. Structure
a. Building and Construction Cost
b. Land / Site Improvement
6. Utilities
E. Financial Feasibility
1. Total Project Cost
2. Initial Capital Requirements
3. Source of Financing
a. Selected or propose sources
b. Alternative sources considered