AASHRAY’S

OUR VISION
We envision a society where all children have access to the unique social,
emotional, intellectual benefits achieved through musical excellence. We
believe music is transformative and empowers the lives of youth, families
and communities.
OUR MISSION
Our mission is to deliver access to the benefits of high-quality music
education. Through intensive instruction and performance, our students
achieve excellence in music that transfers to other areas in life. They grow
musically, socially, emotionally and intellectually, and develop a foundation
of responsibility, self-esteem, resilience and purpose.

OUR VALUES AND COMPETITIVE DIFFERENTIATION

We Provide Opportunity
Access to the benefits of music, regardless of socio-
economic status or previous training.
 We Cultivate Excellence
High musical achievements reflected in all areas of life
We Work Hard
Focus, discipline and resilience required in everything we
do
We Nurture Creativity
Innovative problem-solving sparks critical thinking
We Embody Community
Resourceful, diverse, welcoming community fully invested
in common purpose.

ABOUT AASHRAY’S DRUM LESSONS

At Aashray’s Drum Lessons it is our goal to inspire as many young (and not
so young) people as possible to want to play music. With all the negatives in
the world today, this is our way of contributing a positive action towards
spiritual happiness, which music can be a big part of, if you let it. So parents,
if your child has a talent for music, please allow him/her the opportunity to
develop that talent!
Our program is designed to be equally meaningful for those of average
ability as for those with exceptional talent. While most Aashray’s Drum
Lessons students pursue their studies for personal enrichment, a significant
number go on to professional training and careers. We give students the
vocational tools to go out and make a living playing music. We get right to
it. And at the same time, we give them instruction in the important areas of
playing techniques and reading, harmony and theory. But really, it's a
playing school. A lot of schools tend to be academically oriented, and not a
lot of hands-on is accomplished. Our school dedicates itself to playing from
day one, in all styles.
“The premise our school is built upon, is that we wanted to create a music
school where people who teach the classes also go out and do their playing
in real life. So it isn’t just an institution full of academics! Our faculty
members are top industry professionals who are equally proficient at
performing as they are at teaching. And that basically has been our guiding
principle”.
Aashray Pandey
Aashray’s Drum Lessons also offers instruction as per the syllabi of Trinity
College London, Rockschool, and Prayag Sangeet Samiti Allahabad for
students opting to appear for graded certificate and diploma exams. Our
institute is also an examination center for the above-mentioned boards.
INSTRUMENTS TAUGHT AT OUR SCHOOL
DRUMS-
Drummers create and reinforce the rhythmic foundation upon which music is
built. Their performance can make or break a band. Good players lay down
an authentic feel with a dynamic, emotional energy that makes music
exciting, compelling, and memorable.

We at Aashray’s Drum Lessons believe that it is just as important to have a

solid curriculum for a beginner as it is for an advanced player, and provide a
complete structure for the implementation of materials and learning tools
giving priority to - Musical Literacy; Technique; Style and Versatility on the
Instrument.

There are six main areas to the Aashray’s Drum Lessons Drum-set
Curriculum:
 Technical Work:
o Aimed at developing technical proficiency on the snare drum
and drum-set; to build speed, control, and fluidity of motion.
Sight Reading:
Reading skills starting from the basics; mentoring students
through odd and mixed meter challenges.

List Pieces:
Students play along with recorded material in different styles
and grooves. Numerous songs will be analyzed, studied, and
memorized. This segment is designed to allow the student gain
a working knowledge of the standard drum-set repertoire. Styles
covered include: Pop, Rock, Punk, Metal, Jazz, Funk, Country,
Blues, Reggae, Brazilian, Afro-Cuban, etc.
Candidates also write original drum parts for the recorded
material and play along pieces, emphasizinga creative approach
to the composition of rhythm.

Aural Tests:
 Clapping, tapping and recognition of beats, fills, rhythms
and time signatures.
Recording Principles & Transcription:
 Transcription of recorded songs with an emphasis on
writing skills
 Recording principles/techniques of the drum-set
 Strategies and techniques for productive bandrehearsal
and performance
General Knowledge:
An understanding of the history and development of the drum-
set, and an awareness of the rhythms and music genres of the
world. The aim of the syllabus is to foster a "grass roots"
understanding of the disciplines of the drum-set, and to provide
the student and teacher alike with a focus for drum-set studies.

GUITAR ---
At AASHRAY’S DRUM LESSONS it is our goal to inspire as
many young (and not-so-young) people as possible to want to
play music. With all the negatives in the world today, this is our
way of contributing a positive action toward spiritual happiness,
which music can be a big part of, if you let it. So parents, if
your child has a talent for music, please allow him/her the
opportunity to develop that talent!
Our program is designed to be equally meaningful for those of
average ability as for those with exceptional talent. While most
Aashray’s Drum Lessons students pursue their studies for
personal enrichment, a significant number go on to professional
 training and careers.We give students the vocational tools to go
out and make a living playing music. We get right to it. And at
the same time, we give them instruction in the important areas
of playing techniques and reading, harmony and theory. But
really, it's a playing school. A lot of schools tend to be
academically oriented, and not a lot of hands-on is
accomplished. Our school dedicates itself to playing from day
one, in all styles.
“The premise our school is built upon, is that we wanted to
create a music school

Facilities---
Our building is equipped with everything you need to rehearse, write,
practice and record:
 Randall Guitar and Bass amps
 Schecter, Aria and Washburn guitars
 KorgAX3000G Guitar Effects Processor
 Mackie DFX16 Mixers
 Audix Microphones
 EXL Drums
 Sabian Cymbals
 DW pedals

EXAMINATION --- WESTERN

Students studying at the institute may opt to appear for graded certificate and
diploma exams conducted by any of the following boards. These exams
provide students an opportunity to formally validate their level of
proficiency.

Rockschool(R2K), London
Rockschool adds a new dimension to the graded examinations on offer from
Trinity Guildhall by providing a route to qualifications for performers in pop
and rock styles on guitar, bass, drums, piano and vocals. Rockschool is the
only exam board for popular music, accredited by Qualifications and
Curriculum Authority (QCA), in England.

Trinity Guildhall (Trinity College London)

Trinity Guildhall offers a range of grade examinations for all instruments
and voice as well as Drama & Speech across nine levels from Initial to
Grade 8. These examinations assess performance and technical skills from
beginner to accomplished performer.

Contact us---
3664 sector 23 gurugram, 122001
Ph. 9811181909

7 p’s of marketing services

1. Product
The product here is the service of the music school being run
in which students are taught to play, read, and perform Drums
and guitar.

2. Price
Pricing will be lucrative for the initial year to help the
business gain customers and clientele.
Tuition fee: 800 /hr. for one on one lesson, for double sharing
group class 500/hr.
Recording room: 300/hr. make prior reservations.
Practise studio: 200/hr. make prior reservations.
Examination fee for Rockschool exams:
3. Place
Our school is located strategically in palam vihar which is
quite close to places like Dwarka,Delhi,Manesar, Faridabaad.
Our school has 4 recording/practice studios, 8 class rooms
and a interactive waiting area and reception.
 House no. 3664 sector 23, gurugram, 122001.

4. Promotion
Promotion parts will be major Social media platforms such as
facebook, snapchat, twitter, Instagram, hoardings, and
newspapers such as times of India, Hindustan times. Students
joining in groups of 3 will be given 20% discount for a year,
then regular fees will be applicable.
Bands that wish to record regularly can get upto 50% off on
pre booking 20 recording sessions.

5. People – highly trained profesionals, performers are hired as

teachers, all our faculty have cleared LEVEL 8 of the
respective instrument from Rockschool London and have
atleast 5 years of playing,performing and coaching
experience.
Anybody who wishes to learn music from experienced
personnel. Average ages of current students ranges between
12 and 25 years of age.

6. Physical Evidence
We follow the guidelines outlined by the International
Conventions laid down by the Trinity School of Music,
Trinity College, Dublin, Ireland and provide students with the
corresponding certificates upon qualifying each level of the
course. We have fully equipped classrooms with the top
notch instruments,speakers,faculty etc…

7. Process
Applicants are required to fill out our application followed
followed by an interview with our qualified instructors in
which we ascertain each candidate’s skills to be able to place
them in the level of our course that suits them the best.
DIMENSIONS OF SERVICE QUALITY

Tangibles :
Facilities---
Our building is equipped with everything you need to rehearse, write,
practice and record:
 Randall Guitar and Bass amps
 Schecter, Aria and Washburn guitars
 KorgAX3000G Guitar Effects Processor
 Mackie DFX16 Mixers
 Audix Microphones
 EXL Drums
 Sabian Cymbals
 DW pedals
Reliability:
  There is a set of procedures followed by all employees and teachers.
On-site staff goes through an interactive weeklong training so they can
be briefed on the company’s vision, mission and culture.

Responsiveness

 There is an online feedback system in place where the customers can

put in their
 Students, bands, musicians can call the reception and book one of the
recording rooms according to availability.

Assurance:

 The trust and confidence is reflected in the relationship that the staff
inspires in their interactions with the students/customers.
 All our teachers are certified and up to date with the music industry
hence assuring that all lessons provided lead to wholesome
development of the students.
 All equipment is checked and maintained regularly to assure
performance and best user experience.

Empathy: Since the culture promotes friendliness, empathy is the defining

dimension of the brand with every need of the customer taken care of as
soon as possible.

SERVICE QUALITY GAPS

Gap 1: The Knowledge Gap

 Thorough market research, questionnaires to the target market and
primary research with a detailed analysis of customer expectations
 Communicating the expectations to the employees
 Encourage interaction between employees and customers in an open
envioronment where free communication is the key
Gap 2: The Policy Gap
 Designing and redesigning the process until it is efficient, cost-
effective, high quality and gives the best results
 Standardization of processes to provide a consistent output
Gap 3: The Delivery Gap
 Effective training would ensure that employees meet performance
standards
 Incentives to the employees would encourage them to give their best
 Having signs, symbols and directions in place with an easy
servicescape design so that the customer understands his/her role in
the process
Gap 4: The Communication Gap
 Designing the marketing strategy effectively so that the right
information reaches the right people at the right time
 Identifying gaps in communication and addressing them specifically
with customized and targeted marketing
Gap 5: The Perception Gap
 Since this gap is based more on the customer, efforts need to be made
to educate the customer on every step of the process and address their
needs
 Tangibilization of services through the furniture, signs, symbols and
physical cues makes it easier to have a more wholesome experience.