The Warwick

MBA 2010
part-time
 Having worked in industry for
eight years I was aware of the
phenomenal reputation WBS
has, both within my company
and across business as a whole.
It seemed as though everyone
operating at the most senior levels
had the Warwick MBA. I wanted to
be part of that exclusive group.
There is a real buzz around WBS,
the teaching is dynamic and
encourages team work; much
of the learning happens within
groups. I built up a wonderful
network of people and came
in contact with a diversity of
cultures that would have taken
years to cultivate otherwise. Most
importantly, I left with a whole
new circle of life-long friends.
The Warwick MBA gives you
options; it formally recognises your
capabilities, with a qualification
that is undisputed within industry,
and helps you develop a business
network that will follow you for
the rest of your career.
Ross Ritchie MBA (Warwick)
Strategic Change Manager,
E.ON IS

2  | 
Create your future:
achieve your dreams
The Warwick MBA is a
qualification with many uses.
Perhaps you’re looking for a
career boost or to change
direction, or maybe you
just want to step out of your
specialism and into general
management.
Join WBS and connect with a
network of highly experienced
professionals. Our committed
and internationally recognised
experts will help you apply your
knowledge to the workplace
immediately, wherever you are.
With WBS you can mix and
match your studies using
residential, online, and distance
learning, making studying
as accessible as you need.
Very few schools can beat our
combination of high-quality
teaching and maximum flexibility.
You determine where you want
the Warwick MBA to take you
and we’ll support you all the
way.
When I started the Warwick
MBA I was a Project Manager in
a FTSE 100 bank. By the time I
finished, I had been promoted and
am now CEO of one of the bank’s
subsidiaries. There is no doubt that
the Warwick MBA has helped to
equip me for this role.
Alison McFadyen MBA
(Warwick)
Chief Executive Officer
Standard Chartered
WBS was attractive for several
reasons. Not least, its accreditation
means it’s very well known and
respected, particularly for distance
learning, but it was the flexibility
of this study mode that clinched it.
I did all my study outside working
hours; there were opportunities to
use the modular and online modes
for elective modules; and there
was also the possibility to finish
the programme off by full-time
study. I knew I could manage my
work and family commitments
within those parameters.
George Kostakis MBA
(Warwick)
Expert – Study visits,
Area Enhanced Cooperation
in VET and LLL, CEDEFOP
warwickmba.com  |  3
WBS is in the top one percent of business
schools in the world
There are only a very few
business schools in the world
with accreditation from all three
major international management
education bodies, and we were
the first in the UK.
h AACSB International,
The Association to Advance
Collegiate Schools of Business
(USA)
h European Foundation for
Management Development
(Europe)
h The Association of MBAs (UK).
The 2008 Economist Intelligence
Unit’s Which MBA survey ranked
the Warwick MBA by distance
learning 3rd in the world,
and 1st in the UK.
The Financial Times ranks the
Warwick Executive MBA among
the top 30 in the world.
A qualification from WBS really
means something, to you and
your employers.
4  | 
WBS experts are consulted by the
business leaders and bluechips
that shape the global economy;
they are respected around
the world. You know they will
ground the academic theory in
the reality of the workplace so
your learning is ready to use in
a practical way.
Studying with our experts, who
write the textbooks from which
other schools teach, will give
you direct access to the latest
theories and practice.
There’s nothing as stimulating
as working with really
knowledgeable people, and
between the tutors and your
peers you’ll be challenged and
inspired.
As a dynamic organisation, we
believe it is not enough just to
do what we do well. Warwick
and WBS have a long tradition
of innovation, and we are
constantly working to add further
value to the Warwick MBA.
We always welcome suggestions
from current participants,
alumni, and organisations on
how we can continue to enhance
the Warwick MBA. Intelligent use
of technology, extended content,
and expanded opportunities to
participate in overseas modules
are just some of the exciting new
developments coming up in
2010/11.
EFMD
It is no surprise that the high
regard in which WBS is held
by the international business
community has translated into
being recognised as a UK Business
Superbrand. It is a brand that
continues to gain momentum
and every year is a more
compelling challenger to its often
older and more established rivals.
As the most improved brand in
its category, jumping almost 100
places in the 2008/9 rankings, it
is clear that its influence on both
experts and business professionals
alike is growing.
Stephen Cheliotis
Chief Executive
The Centre for Brand Analysis
Chair, UK Superbrands &
CoolBrands Councils
WBS students and faculty are of a
very high quality. The Association
wishes to commend WBS on
the quality of its staff and its
innovative teaching methods;
the staff enjoy high levels of
motivation and this is reflected
in the positivity of students.
WBS should be commended for
demonstrating great flexibility in
bringing together all the strands of
the Warwick MBA programme.
The Association of MBAs
WBS offers a very practical
schedule for those who have a
full-time job, and especially those
who have to come from abroad. A
good education is key for success
and staying on top; the Warwick
MBA is very demanding, but it’s
opening a new chapter in my
career.
Parisima Khalvand
current participant on the
Warwick Executive MBA
ME&A Legal Counsel,
Borealis AG

warwickmba.com  |  5
 WBS gave me the flexibility to go at
Parisima Khalvand & Phil Watters

my own pace. Having not studied

for a long time I was nervous, but
WBS really moves mountains to
support you; they genuinely want
you to succeed.
The consistent quality of the
teaching and materials keeps you
going and, although it’s a mental
stretch when you’re working hard
during the day too, it’s honestly an
exhilarating experience.
Graduation was fantastic, my four
girls and wife saw me receive my
degree, and I just thought that
my children couldn’t have had a
better example set for them. Work
hard with the right support and
anything’s possible…
Mark Cotton MBA (Warwick)
Director of Information &
Technology, Taylor Wimpey

6  | 
Inspiring & rewarding
Leadership involves embracing
challenges and inspiring change,
in others and yourself. You need
to know your strengths and
weaknesses, and be able to judge,
enthuse, and encourage others.
We’ll sharpen your critical
thinking and problem solving
skills, your people management
capabilities, and help you
develop into a visionary leader.
No one’s saying it will be easy.
Our study programme is intense;
even the most able participants
will be challenged. But we
don’t just quench your thirst
for knowledge, we inspire the
stamina you’ll need to reach your
potential. However hard it gets,
we will be there to support you.
International perspective
Business leaders have to take a
global perspective; events on
the other side of the world can
have a massive impact locally.
Over 40 percent of our teaching
academics are international, as
are 31 percent of the Warwick
Executive MBA participants
and 63 percent of our distance
learners. Much of our research is
internationally focused.
Become part of a global network
of spirited and interesting
people. Across the Warwick MBA
community in its entirety we
have nearly 2,000 participants
from over 100 countries, all
networking to support each
other. The friendships you
will forge through the shared
experience of learning at WBS,
in person and online, will last a
lifetime.
The sheer diversity of the Warwick
MBA cohort is staggering, as is
the vast wealth of industries that
are assembled in one room. The
people who study at WBS are very
high calibre and the atmosphere
is therefore extremely stimulating
and alive.
My previous studies were very
practically based within the
confines of one industry and had
left what I perceived to be gaps in
my knowledge. WBS addressed my
concerns about my less academic
background very sympathetically
and I felt encouraged by the
genuine reassurances I was given.
I felt sure from an early stage that
WBS would be an inspiring, rather
than intimidating, place in which
to study.
I’ve begun a new job since starting
my studies and my new employer
has agreed to pay 100 percent
of the fees. WBS has opened my
mind to the possibilities that are
out there for me. My new role is in
a completely new industry and I
probably would not have had the
courage or the audacity to apply
for my current position, were it not
for my achievements here.
WBS has exceeded all my
expectations and given me
so much more than a mere
qualification.
Phil Watters
current participant on the
Warwick Executive MBA
Bid Director,
Hampson Aerospace Services
Ltd
Studying for the Warwick MBA, I
definitely feel more prepared for
unfamiliar business situations and
challenges and more confident in
taking them on. There is a sense
of intensive collaboration and
involvement which is key to the
programme; in fact, the other
participants are what make the
Warwick MBA special.
James Hey
current participant on the
Warwick Executive MBA
Project Director
Driveline & Transmission
Systems, Ricardo UK Ltd
warwickmba.com  |  7
Flexible
We recommend three years to
complete the study programme
on a part-time basis. Making
time for study, work, family,
and friends is not easy, but
life is for living. People like
you want to fit a lot in, and we
want your studies with us to
be an enjoyable time of your
life. We have designed our
part-time study programme to
be completely flexible so you
can take it at your own pace,
planning for, and adapting to,
your own circumstances.
You can tailor our programme
to your needs, finding the
best route for you through to
graduation.
You could use our flexibility
to reduce the time it takes to
complete your studies.
On the Warwick Executive MBA,
you can often speed up your
studies through careful selection
of elective modules and an early
start to your project.
Studying the Warwick MBA
by distance learning, you can
complete the programme more
swiftly by taking some or all of
your elective modules face to
face in five-day residential blocks.
We know that circumstances
sometimes change for the
worse too. Situations can seem
insurmountable, but we’re here
to help you achieve your aims
and sometimes taking longer to
complete your studies might be
the best way to get what you
want in the long term. Talk to us
about how flexibility can work
for you.
8  | 
Mixing study modes
Most part-time MBAs lock you
in to a study programme for the
duration. The Warwick MBA lets
you mix and match.
h The Warwick Executive MBA
splits the teaching into five-
day residential blocks. You
could study your core modules
like this, but later choose
online or distance learning
electives if the module dates
don’t suit you.
h Do your core modules by
distance learning, but take
some electives as five-day
blocks on campus.
h Once you’ve completed your
core modules, join us for a
term at WBS to complete all
your electives as a full-time
participant.
h Join us on a full-time basis for
the September to December
term for five core modules,
then complete the remainder
of your core and your elective
modules through distance
learning and/or study through
five-day blocks.
WBS is one of the top business
schools offering an MBA by
distance learning; it’s not
differentiated from the other study
modes, including full-time, and it’s
flexible so you can switch between
modes.
I’m impressed by the overall high
quality of fellow participants, and
by the diversity in backgrounds
in terms of company, job, culture,
and country.
The Warwick MBA probably will
widen my career opportunities,
but in addition it has challenged
the way I think, providing me with
better analytical skills and a wider
skillset in general.
Dick van Voorst
current participant
on the Warwick MBA
by distance learning
Marketing Manager
IBM Internet Security Systems
Although I’m studying ‘by
distance learning’, I’ve used three
different study modes. During
five-day residential modules in
Strategic Brand Management
and Marketing Communications I
mixed with participants from other
study modes and, for a week, felt
like a full-time student again! The
modules themselves significantly
changed my attitude towards
marketing and advertising, so
much so that I moved into it.
The online module in International
Marketing was exceptional. Online
collaboration is a part of my
everyday life, and I’m immediately
using the new methods of
organisation I’ve learned.
Natalia Bogush
current participant
on the Warwick MBA
by distance learning
PartyGaming Plc
While I was attracted by the high
ranking of WBS, it was the ability
to switch between study modes
and the general flexibility the
Warwick MBA offered that hooked
me. I was with the US military, and
moved around a lot, but I was
even able to do my application
and get my acceptance in SE
Afghanistan between missions.
I loved the programme’s flexibility
– how I could take modules both in
person and at a distance. It’s been
brilliant.
J Mike Montoya MBA (Warwick)
Department of Justice, USA
I was looking for a world-class
business programme I could
pursue while still working in
the field I’m passionate about,
humanitarian aid. The Warwick
MBA’s flexible programme was
perfect.
I took three months’ leave and
studied full-time for the first term
then went back to work and did
some distance learning. Then I
went back to WBS full-time, which
gave me another chance to meet
and network with a new widely
diversified cohort. An elective in
Mannheim, Germany, was the
icing on the cake; an unforgettable
experience. Having three months’
break between exams in December
and the summer term was also a
good opportunity to get an early
start to my project, sponsored by
BREPAL.
It’s been great to mix the study
modes in this way.
Marwa Bouka
current participant
on the Warwick MBA
Senior Logistician
United Nations
World Food Programme

warwickmba.com  |  9
Focus on your career goals
At WBS we don’t produce a
‘standard’ graduate from the
Warwick MBA. Our participants
are individuals with their own
distinct aspirations, which we
help them attain.
Many of our participants are
looking to move into general
management from a specialised
field; others are looking for
the opportunity to move
into senior management and
boost their career with their
current employer. Some will
be preparing to start their own
company.
Throughout the study
programme we’ll help you
work out what you want to do
with your new skills, and give
you opportunities to try new
experiences.
You can be sure that your
reputation as a quality
graduate will precede you.
10  | 
My company were very supportive
from the outset by agreeing to
sponsor me and keen to help me
use my new skills, so much so that
they created the role of Operations
Efficiency Manager especially for
me. As a result I have taken on
new responsibilities and regularly
get involved in core projects and
business initiatives of all kinds.
Studying for the Warwick MBA has
helped make me a more diverse
manager and increased my skill
sets enormously, enabling me to
get out of my ‘finance’ pigeonhole
and develop professionally.
Kate Pearson
current participant on the
Warwick Executive MBA
Operations Efficiency Manager
and Corporate Strategy
Co-ordinator
SGP Property Services &
Facilities Management
Career services
We offer an exciting online one-
stop careers shop, wbscareers,
which enables you to access
information, support, and
opportunities 24/7.
This brings you and potential
employers closer. It allows
recruiters to login, post jobs, set
interview schedules, and search
CVs online. It also enables you to
search and apply for job, check
the progress of your application,
access our resources library,
and keep up to date with news
from the Personal & Career
Development team.
We have strong relationships
with a wide range of
organisations who advertise
with us, and visit to meet with
our participants. We also retain
a panel of experienced career
coaches with whom you can
work on a commercial basis.
W  wbs.ac.uk/careers
warwickmba.com  |  11
You & your employer
The greatest strength of part-
time study is that you are able
to apply your new knowledge
immediately to your work. It
also makes the theory accessible
and relevant as you, or someone
in your group, may have a
real-time problem to which it
can be applied. Gaining this
new knowledge will give you
the confidence to take on new
challenges and will give your
employer reason to believe
that you will meet them.
Forward-thinking employers
recognise that releasing their
employees to part-time study
commitments will help their
organisation grow and succeed.
In 2008/9, 22 percent of
participants on the Warwick
MBA by distance learning were
at least partially funded by their
employer. For participants on
the Warwick Executive MBA,
this figure rose to 73 percent.
12  | 
Benefits to your employer
Your employer will benefit from
supporting your studies because
your new ideas and fresh
thinking will have an immediate
and positive impact.
You will be more effective at
work, generating new ideas and
using proven tools, ideas, and
best practice to resolve business
issues. You will be addressing
current work issues in the class
environment and as part of the
assessed study programme.
You will also undertake an
internal consulting project
focusing on solving real problems
facing your organisation. Just one
innovative idea could pay for the
entire programme.
Our Guide for corporate sponsors
will help you take an employer’s
perspective.
w warwickmba.com/go/
mbasponsors
How your employer
can help you
The Warwick MBA is a significant
investment for you and your
employer, both in financial terms
and in the time needed to devote
to study. You may need to ask for
support from your employer in
the following areas:
h Finance  helping pay your
tuition fees, travel, or other
expenses
h Time  giving you enough
time away from work to study
h Development  offering
opportunities at work to
implement your learning.
Don’t hesitate to contact us if
you’d like help preparing a case
to put to your employer; we’re
here to help.
Working in partnership
The company benefits because
it allowed me to mix with people
from different industries and
develop a much broader outlook.
Whilst working toward the
Warwick MBA I was able to take a
step back from the organisation
and look in from the outside.
Through studying alongside
colleagues from around the world,
I have learned so much more
about other cultures and business
practices. The programme has
enabled me to gain a greater
insight into the specifics of
different functions within the
company that I had limited
previous experience of. Being given
the opportunity to study other
business management techniques
and compare them to our practices
is beginning to pay off.
Within twelve months of achieving
the Warwick MBA, our company
was acquired. An MBA was
mandatory for inclusion in the
Global Product Growth Team and
I was promoted to Global Product
Sales and Marketing Manager four
months after acquisition.
Mike Smith MBA (Warwick)
Global Product Sales &
Marketing Manager, Eaton
The Warwick MBA enables
managers to develop a structured
approach to business. This is
absolutely necessary for the
smooth running of a multinational
company such as Eaton. A huge
advantage is that managers
learn techniques that can be
immediately applied back into
the workplace, such as the logical
analysis of relevant data. This skill
leads to better decision making,
which can generate higher
profitability for shareholders,
greater engagement by employees
and improved service for
customers.
The programme expands a
manager’s experience, allowing
them to learn, practice and master
the skills required to innovate
and manage innovation in
others. It brings fresh ideas into
the organisation and equips the
graduate with the tools that will
enable them and our company
to fulfil true potential.
Astrid Mozes
Vice President & General
Manager, Eaton
The Warwick MBA is good value
for money; my company funded
my degree, and I have pledged to
give them at least two years after I
graduate. I think they’re benefiting
already; I’ve got a renewed
perspective on my job, and a
greater understanding of different
business disciplines.
It has been possible – but not
always easy! – to hold down
a full-time job, work away
from home, have a family, and
maintain a social life throughout
the programme thanks to the
versatility of the distance learning
mode.
Having the opportunity to
interact with fellow participants
from different cultures and life
experiences definitely enriched
my studies. The study groups and
my.wbs have been invaluable.
Lee Bridges
current participant
on the Warwick MBA
by distance learning
Operations Manager,
Balfour Kilpatrick

warwickmba.com  |  13
Our study programme
We recognise that, for some
people, returning to study can
be daunting, especially whilst
holding down a job and meeting
other commitments. With our
help and support we know that
you will rise to the challenge.
We offer full online access to the syndicate groups to ensure a
superb University of Warwick
library, as well as excellent
interactive web-based resources
and online study materials.
There’s also a lively online
discussion community with peers, Group work also allows you to
tutors, and our programme team raise problems, clarify ideas,
participating to make sure you
never feel alone while studying.
Study seven core modules,
which ensure you have a solid
grounding in the essential fields
of business and management.
h Accounting & Financial
Management
h Economics of the Business
Environment
h Market Analysis
h Modelling & Analysis for
Management
h Operations Management
h Organisational Behaviour
h Strategic Advantage
Later you will choose six from
over 45 elective modules.
To complete the programme,
you will undertake a consultancy
project to draw together your
learning.
Full details of the syllabus for
all modules and example study
calendars are available online.
w  warwickmba.com
14  | 
Syndicate groups
We believe the management
skills and business experience
that you and other participants
bring to the programme are
a crucial contribution to your
learning. We carefully construct
balance across different cultures,
functions, and industry sectors
which allows you to share the
differing practical experiences
of everyone during group work.
and discuss issues in a sociable
environment – perfect for
building and maintaining that
all-important global and local
network.
The majority of our distance
learners join a virtual study
group which convenes online
in a private web space, usually
for discussion, live chat, and
resource sharing. They usually
work using a mix of pre-arranged
‘meetings’ and rolling topical
‘forum-style’ conversations. Local
study groups are sometimes
available, and are a great source
of support and motivation.
Our graduates often cite
group work as both the most
challenging and rewarding part
of their studies. Often it’s the
element that feeds straight back
into the workplace as people
learn from others and perfect
their own management style.
Elective modules online
Experience of working in a
virtual team is a really useful
transferable skill to be able
to offer immediately. Online
learning is also an exciting way
to complete a module, and a
fascinating experience. You need
to ensure you can all convene
online regularly, wherever you
are in the world, and you will
communicate and share your
learning in a multicultural
environment.
We currently offer two elective
modules entirely online,
International Marketing and
Project Management, where
the focus is on international
teamwork. Choose these and
you will be in a small group of
participants from around the
world, and the output from the
group will form the assessment
along with an individual written
assignment.
Elective modules
These allow you to follow your
interests, specialise, and expand your
network.
h Advanced Corporate Finance
h Business & Corporate Taxation
in Europe M
h Business Decision
& Efficiency Analysis
h Business Transformation
h Consumer Behaviour M
h Corporate Citizenship
h Corporate Finance
h Corporate Governance
h Corporate Mergers & Restructuring
in the US & Europe M
h Cross-Cultural Management M
h EU Law M
h Economics of European Integration
& Monetary Union M
h Entrepreneurial Finance
h Entrepreneurship
& New Venture Creation
h European Business S
h Financial Analysis
h Global Information Management M
h Global Sourcing of Strategic IT
h Human Resource Management M
h Human Resource Management &
Employment Relations in Europe M

h Information Strategy
Consultancy
h Innovation & Creativity
in Organisations
h Innovation Management M
h International Business
h International Marketing M & O
h International Strategies M
h Investments
& Risk Management
h Leadership M
h Leadership & the
Art of Judgement
h Logistics & Global Supply
Chain M anagement M
h Management Accounting
h Management of Change
h Managerial Economics
h Managing Complexity
h Marketing Communications
h Marketing Strategy
h Mergers & Acquisitions
h Negotiation M
h Operations Strategy
h Project Management O
h Service Management D
h Strategic Brand Management
h Strategic Development
h Strategy & Practice
h Supply Chain Management
h Valuation M
Key
M at Mannheim Business School,
Germany
S at Solvay Business School,
Brussels
D  also available in Dubai or
Hong Kong
O  also available online
Please note that availability of
elective modules may vary.
The WBS Forum
A key part of the Warwick
experience is sharing with
others. The WBS Forum series
is a distillation of everything
we believe: the best education
resides at the intersection
between academia and practice.
The series features senior
executives discussing various
topics including their own
management experiences, firms,
or business contexts in which
they have worked, and more
general events or issues relevant
to management studies and the
business world. We podcast
selected highlights for those who
are unable to attend the events.
h  BT
Jeff Patmore
Head of Strategic
University Research
h  Carillion
Shaun Carter
Managing Director,
Government Services Division
h Group Santander
José Juan Ruiz Gómez
Director of Analysis & Strategy
h Network Rail
Ian Coucher
CEO
h Standard Chartered
Dr Gerard Lyons
Chief Economist
h Zeus Capital
Dr Kevin Wilson
Director
MBAs are becoming more
prevalent, but often the only
indicator of quality is the name
of the school. The Warwick
MBA is all about challenging
preconceived ideas about business
and looking at familiar problems
from new angles; it’s also about
encouraging us to step out of our
comfort zones to develop as more
rounded managers. The WBS
brand is strong and well respected.
The Warwick Global Energy MBA I now feel more confident in
The global energy industry discussions with senior managers
faces challenges from growing and the letters after my name are
demand in developing economies, a subtle but powerful signal that I
alternative sources of supply, can contribute valuable input.
climate change, regulation, and
Richard Wheeler
energy security. Designed for
MBA (Warwick)
managers already within any
Strategy Development Manager
aspect of the energy industry, the
State Street Corporation
Warwick Global Energy MBA will
help you make the right decisions
and overcome these challenges.
We recognise the industry’s
need for top-tier talent by
allowing you to accelerate
your career while continuing
in the workplace and studying
part-time. Some employers also
sponsor participants through the
programme, ensuring leaders for
the future.
Our world-leading blended
learning expertise has allowed us
to combine interactive self study
and face-to-face time with leading
academics, industry experts, and
your fellow participants to create
a programme consisting of nine
core and four elective modules,
followed by a 15,000 word
consulting project.
We’re bringing together people
from a wide range of sectors
involved in the energy industry,
combining their experience with
our expert teaching. Explore the
possibilities: What will be the
complex mix of energy we will
use in the future? How will the
changing roles of companies
and institutions across the world
evolve? How will regulation and
politics affect investment and
growth?
Will you join us in tackling the
world’s energy challenges?
w warwickmba.com/global-
energy
warwickmba.com  |  15
Your consultancy project
Your consultancy project is a vital
part of the study programme; it
is the culmination of everything
you have learned during your
studies. It will show you can
integrate your learning from
the discrete modules into a
cohesive whole, taking multiple
perspectives on a business issue.
You will have the opportunity to
join a project workshop prior to
starting it, to ensure you get off
to a good start.
Your project might also be
the incentive you can use to
encourage your employer to
sponsor you. The promise of the
quality of focus and expertise
which will be brought to the
endeavour can be a powerful
motivator.
There are normally two outputs:
h A management report for the
organisation
h An academic dissertation,
demonstrating your
understanding and logical
application of relevant
concepts.
16  | 
Recent projects
h A review of the application
of Lean Manufacturing
Techniques within the steel
industry
h A strategic analysis of oil and
gas company exploration
growth opportunities in Africa
h An examination of four
adjacent opportunities to the
3M Automotive Aftermarket
Division
h Application of the service
profit chain in the B2B sector
h Attracting talent: Engineering
a more strategic recruitment
marketing approach for
McKinsey’s Production
Systems Design Centre
h Balanced scorecard:
Application and pre-requisites
for successful implementation
h Barriers to growth in the US
residential solar industry:
A case study in the state of
Maryland
h Damascus: A city branding
exercise
h Drivers of value in the
aerospace aftermarket supply
chain
h International market entry:
A review of the methods
and approaches of the
internationalisation of UK
law firms.
h Knowledge management:
Fact or fiction?
h Managing innovation in
a small construction firm:
A case study
h Multiple scenario analysis:
Possible futures for the Dubai
real estate industry
h Predictability of stock market
returns
h Relationship management
in information technology
outsourcing
h Risk and cost in the value
chain: Reducing strategic
uncertainty in fuel energy
distribution
h Service quality to compete in
an increasingly competitive
market
h Strategic success factors for
companies in fast growth
markets: The case of North
Carolina’s biofuels industry
h Technology as a competitive
advantage in emerging country
call centres
h What it’s really like starting a
business: A case study in the
entrepreneurship of a high
growth promising start-up
h Women’s enterprise and access
to finance. What exactly is the
problem?
Having been offered the chance
to be sponsored by Barclays to
undertake an MBA, the first step
was choosing the right school. For
me the choice was a relatively
easy one; its first class reputation
coupled with the modular study
mode meant that in the end the
decision to choose WBS was simple.
My dissertation gave me the
opportunity to revisit a large scale
cultural change programme that I
had led within Barclays five years
earlier and to conduct a study into
its long-term impact. It involved
employees at all levels, from the
Group Chief Executive downwards,
and also allowed me to reflect on
the organisational changes during
the period through a number of
fresh perspectives gained during
my studies.
The Warwick MBA programme
is stretching, but a disciplined
approach combined with the high
quality teaching and the flexibility
of WBS made it achievable. I
graduated on time, and with a
Distinction.
Russell Powles MBA (Warwick)
Director, Operations & Risk
Barclays Local Business Banking
I had very strict criteria for
choosing a business school. It had
to be triple accredited with a high
international ranking; it must have
a mature and diverse multicultural
and multi-organisational cohort,
and the content should be of high
quality with good teaching ratios,
but at a reasonable price.
It also had to be flexible to
accommodate my current job,
adaptable in order to respond to
possible changes in my personal
situation, extendable if necessary,
and offer exchange modules at
partner universities. I compared
MBA offerings from Belgium,
France, Germany, the Netherlands,
Spain, Switzerland, and the UK.
WBS scored the highest, meeting
even my tight brief!
Laurent Groteclaes
current participant on the
Warwick Executive MBA
Shared Service Centre Head
Tessenderlo Group

warwickmba.com  |  17
I came to a career in business
later than most; I wanted to fill in
the gaps in my knowledge, and
satisfy my intellectual curiosity.
For me, the Warwick MBA offered
the best combination of value for
money, academic excellence, and
diversity of backgrounds. There
are few MBA programmes in the
UK that provide such high-quality
executive education within a larger
university environment.
The flexibility offered by WBS has
really helped me balance study,
work, and home life; my daughter
was born during a module, and I
also took a more senior position
with global responsibility in
another company. Taking the
Warwick MBA was a key factor
in getting my new job, and my
new employer is contributing
sponsorship. I can, and do,
recommend WBS.
Tom Watson
current participant on the
Warwick Executive MBA
Head of Corporate Channel
Marketing, Daniel Swarovski
Corporation AG

18  | 
The Warwick Executive MBA
The Warwick Executive MBA
sees you attend WBS at regular
intervals, for a week at a time,
to study a particular subject in
depth.
This route combines the
flexibility of part-time study
with the benefits of interactive
learning and is perfect if you
want to plan well ahead. It’s
particularly suitable if your
work involves a considerable
amount of travelling, you are
based overseas, or you are just
really busy and need to schedule
well in advance. It minimises
disruption to both professional
and personal commitments by
getting all the teaching done in
discrete residential blocks.
It’s an immersive method of
study using practice-oriented
assessment; you’ll not only use
case studies, but also reflect on
your own organisation and those
of the other participants. Plus,
you take your learning back into
the workplace – immediately
and practically.
w warwickmba.com/go/exec
Face-to-face tuition is
supplemented by extensive
pre-module reading, and post-
module assignments. There is
also a compulsory pre-module
induction weekend during
which you will get to know the
study programme, campus, and
your fellow participants. It will
give you a chance to consider
and gain insight into your
own qualities, abilities, and
learning styles, and is an ideal
opportunity to review your
personal learning objectives and
reflect on your aspirations.
Each module is self-contained
and assessment is a combination
of syndicate group work and
written assignments. Two
modules are assessed by
examination.
Most participants complete the
programme in three years but it
is possible to complete it in just
over two if you are able to devote
more time to study.
In a normal day, we would receive
lectures and short syndicate
activities from 9am–6pm and then
would usually spend each evening
working on the syndicate project
for the week. The syndicate work
can be quite tough in the early
modules, but once you get more
confident in your abilities and the
quality of your output, it becomes
easier to turn out good quality
work within the limited time
available.
Although the workload on each
module differs, on most days there
was usually enough time for some
networking in the bar at the end
of the day, which was a great
way to wind down. I also found
there was normally sufficient time
in the morning before the start
of lectures to be able to go for a
run or spend an hour doing work
emails/phone calls, so I could stay
on top of any high-priority issues
back at the office.
David Owen MBA (Warwick)
Manager, Security & Privacy,
Deloitte, Sydney
I undertook an MBA to add a
stronger conceptual element to my
experiential learning. I had spoken
to a number of colleagues who
had completed or were completing
MBAs and the feedback for WBS
was very positive. In particular,
there was a perception that WBS
participants had more experience
across a wide range of industries
and locations before starting
their MBA than elsewhere. This,
combined with the opportunity to
study through residential modules,
made up my mind.
Subsequent to starting the
Warwick MBA I received a
promotion and then moved
sideways from an operational to
a strategic role. I have no doubt
my studies played a part in both
these. Not because I was ‘doing
an MBA’ but because the ideas
I was exposed to through the
content and networking gave
me opportunities to add value
back into Nationwide that helped
to increase my visibility in the
organisation.
This is partly through a better
ability to reframe situations and
partly from an improved ability
to understand and communicate
with more of the organisational
functions such as finance and
marketing.
Colin Rice
current participant
on the Warwick Executive MBA
Head of Business
Transformation, Member
Account Administration
Division, Nationwide
warwickmba.com  |  19
Distance learning
The Economist Intelligence
Unit’s Which MBA survey ranked
the Warwick MBA by distance
learning 3rd in the world, and
1st in the UK. With over 20 years
of experience to draw upon,
we use a variety of delivery
methods to give you the highest
quality tuition with the luxury
of working at your own speed in
your own time.
Excellent print-based study
materials, written by our expert
faculty, are provided for all our
modules. We also use online
resources, virtual classrooms,
and local and virtual study
groups so that your location is
never an issue.
You can chose to start your
studies in either January or July
each year. July entry gives you a
nice gentle route in, ideal if you
have been away from study for
a while as you have an extra six
months to complete your first
five modules. Choose the January
intake and be prepared for a
more intense learning experience
to complete your studies a bit
more quickly.
w warwickmba.com/go/distance
20  | 
Study commitment
Typically, you’ll spend 10–15
hours a week studying at your
own pace using our high quality
printed materials to support your
study of the textbooks, including
notes, case studies, and
supplementary reading. You will
also be allocated a tutor for each
subject and you are encouraged
to submit regular Tutor Marked
Assignments for feedback and
review.
Assessment
We use a variety of assessment
methods. For instance, of the
first five core modules, three
are assessed by three-hour
examinations, which can be
taken locally to you, whilst the
other two are assessed purely
by written assignment.
The September Seminar
Our September Seminar happens
towards the end of each year of
the programme; it’s a fantastic
chance to invigorate your studies.
It’s a real highlight for most
distance learners: a chance to
meet up, refresh old friendships
and build new contacts.
At this compulsory event you
will spend eight days with us
and your fellow participants at
WBS. Attend special seminars
and workshops, chat with the
faculty, and immerse yourself in
the Warwick experience. Live like
a full-time student, working hard
but playing hard. You’ll come
away inspired and motivated.
Virtual study
Our online expertise allows us to
bring WBS lectures and seminars,
and guest presentations, straight
to your desktop. You’ll never
feel far away with our blended
learning style.
Virtual study rooms enable our
virtual study groups to work
together and discuss issues in
real time wherever they are
based in the world. You can
share documents and resources
and work as a group as if you
were physically here at WBS.
wbsLive
wbsLive is our online classroom,
offering you opportunities for
real-time online interaction.
Our intelligent use of technology
will help you gain the most from
the richness of knowledge and
experience that your peers bring
to the Warwick MBA.
h Browser-based with no
further software required
h Real-time audio & video
communication
h Group-working in online
breakout rooms
h Sharing and collaboration
on Word and Excel files
h Sessions can be recorded
to be viewed again later
w  wbs.ac.uk/go/wbsLive
I couldn’t afford to be away from
family and work so distance
learning fits perfectly for me. It
gives me an academic education
in business while allowing me to
continue working and being with
my family. The flexible programme
offers an amazingly broad range
of possibilities.
I’ve completed some face-to-
face modules; Strategic Brand
Management was exceptionally
well taught and inspirational.
Being on campus for the
September seminars is always
a great experience, both
academically and socially.
Iris Kulik Bokun
current participant
on the Warwick MBA
by distance learning
Managing Director
Top-Consultant.com
I quickly realised that WBS leads
in many fields internationally.
There’s absolutely no negative
discrimination between distance
learning and full-time study.
I loved the annual September
Seminar, bringing together high
achievers from all over the world.
Dr Tilo Höpker MBA (Warwick)
Fund Manager/Authorized
Officer for Aquila Capital
wbsLive is an innovative method
of delivering lectures over the
internet; I could not only watch
and listen live but also ask
questions and benefit from
feedback from the lecturer and
my peers. We could even have
group discussions which proved
to be very helpful, and if you miss
the session you can go back and
watch the archived session which
is great! I think it is a wonderful
experience and recommend it.
Ahmad Bhatti
Technical Services Consultant,
Epic Data Ltd
wbsLive has definitely provided a
bridge to the rest of my colleagues.
The real-time interactions juiced
up the case study discussions and
my overall learning experience,
and the feeling of being part of a
live discussion, and just knowing
that there are others who have
encountered similar problems
juggling work, family, and study
has given me a real boost.
Loretta Lau
Project Manager, UBS AG
Part of my job in working for the
British Council in Japan is helping
prospective students choose the
right study options in the UK so I
was confident that WBS was the
perfect choice for me. The Warwick
MBA has an excellent international
reputation and its distance
learning study mode is given equal
status with the full-time mode.

The study programme covers

both domestic and international
issues; the modules are structured
to allow for the study of global
business in a very practical way.
There is also a choice of study
modes; I have attended modules
in Hong Kong, Dubai, Brussels,
and WBS, and at each I have
met people from a variety of
backgrounds. While the quality of
teaching is crucial, the opportunity
to come into contact and work
intimately with so many people
from different backgrounds, and
with different cultural viewpoints,
is something unique to the
Warwick MBA.

Gemma McGoldrick
current participant
on the Warwick MBA
by distance learning
Professor, Foreign Language
Centre, Aichi Shukutoku
University (Japan)

warwickmba.com  |  21
 I chose the Warwick MBA because
it’s one of the top business schools
worldwide; what matters is not
whether you have an MBA, but
which MBA you have.
My background as an accountant
is fairly specialised and I wanted
to broaden my knowledge of
other areas of business. Any senior
management position requires
cross-functional expertise and the
Warwick MBA gives an excellent
grounding for this.
Every country and every market
works differently, globalisation
will never take that away, and the
international focus of the Warwick
MBA brings together ideas from
those diverse markets and cultures.
Jenny Harber
current participant on the
Warwick Executive MBA
Group Chief Financial Officer,
Wananchi Group Holdings,
Mauritius

22  | 
The Warwick MBA community
Studying with WBS is exciting
and invigorating. We’ll share
our knowledge and experience
with you, and you in turn will
share your experiences and
background with an outstanding
group of equally motivated
and eager participants. Be
part of a lifelong network and
supportive community, while
you’re studying and after you’ve
graduated.
Across the Warwick MBA
community in its entirety we
have nearly 2,000 participants
across the world from over 100
countries, at different stages of
their studies, all networking to
support each other.
The friendships you will forge
through the shared experience
of learning at WBS, in person
and online, will last a lifetime.
Your peers
We believe that if you haven’t
enough real-world exposure an
MBA will be hollow learning.
Stipulating a minimum prior
work experience ensures all our
participants are effective and
confident contributors.
We also choose our participants
very carefully to achieve a
balanced cohort, ensuring a mix
of industry backgrounds and
professional expertise for each
intake.
Syndicate group work plays a
large part in the creation of an
ongoing network, both academic
and social – people you can rely
on for stimulation and support.
Women of Warwick
Women of Warwick is an
international group of dynamic
women linked by their study at
WBS. Join it to discuss and share
study and career experiences,
make friends, and develop your
support network. WoW organises
regular events where members
can meet in person.
w  wbs.ac.uk/go/wow
Online activity
At the heart of your learning
experience is our vibrant online
community my.wbs. Having
online access to your peers,
tutors, and resources, at any
time of day or night, and from
anywhere in the world, means
you’re never alone.
my.wbs allows you to interact,
discuss, and collaborate with
people from all modes and
at all stages of their study. It
offers academic as well as social
support, and also delivers your
essential programme information
and administration.
A variety of special interest
groups exist on my.wbs. Currently
there are groups focusing on
entrepreneurship, consulting,
investment, environmental
issues, and even motorsport!
They’re great for sharing ideas,
making new contacts, and
getting feedback.
w wbs.ac.uk/go/mbatechnology
Accommodation
& facilities on campus
All our part-time participants
will spend some time on the
beautiful University of Warwick
campus. It’s a great place to
get away from the rat race. The
green spaces make for a relaxing
environment while being close to
Coventry, Birmingham, Warwick,
and Stratford gives you access to
contemporary urban life.
On campus, we have excellent
accommodation with different
options available depending
on when you are here. If you
are taking a five-day module
and would like to stay on
campus, there is conference-
style accommodation just two
minutes away from WBS. If you
are a distance learner, here for
the September seminar, you
can choose from a variety of
options including en-suite rooms
or shared self-catering flats; all
rooms have broadband access.
You may even have time to enjoy
the superb sporting and leisure
facilities on campus including
the large Sports Centre, Warwick
Arts Centre with its theatres and
cinema, and of course the huge
Students’ Union.
w wbs.ac.uk/go/campus
w warwick.ac.uk/accommodation
warwickmba.com  |  23
Our global alumni community
The WBS Alumni Association is a
network of around 25,000 former
students in over 130 countries.
Our alumni are ambassadors
for us in many ways: as WBS
group coordinators, mentors to
students and professionals, WBS
project sponsors, guest speakers
and hosts at our events, and
as part of the WBS and Alumni
Boards – they shape the future
of WBS.
When you graduate you will
automatically receive free
membership of the WBS Alumni
Association and you will remain
a valued member of our
community, regardless of
distance or passage of time.
Many of our services and
opportunities are available
to you as a participant on the
Warwick MBA. You may even
use the WBS Alumni Association
before you get to WBS: our
alumni offer support and
advice to participants preparing
to study here, sharing their
experience.
24  | 
Networking
We offer a range of networking
opportunities to interact with
people right across WBS.
Here at WBS, we run various
business, professional
development, and academic
seminars; these include our
prestigious Academic Updates,
which provide a unique
opportunity to return to campus
to hear the latest thinking from
top WBS academics.
Active WBS alumni groups host
group seminars and social events
throughout the UK and the rest
of the world. Locations with
active groups include:
h  Canada
h  Cyprus
h  Dubai
h  Greece
h  Hong Kong
h  India
h  Malaysia
h  Malta
h  Russia
h  Singapore
h  USA.
We also have professional
interest groups which bring
together students, graduates,
and our faculty to explore
industry practice and the latest
research in specific industry areas
including:
h Entrepreneurship
h Finance
h Information Systems
Management
h The Public & Voluntary Sector
h Telecoms.
The WBS Alumni Association
is committed to helping you
maintain and extend your network
of business contacts, keeping
you up to date with access to
cutting edge academic research
and real case studies. We aim to
foster a lifelong community of
professionals not only to support
WBS but to support you in these
challenging times.
Gill Thewlis MBA (Warwick)
Sailing
Director, Aperte Ltd
We have a very successful
Chair of the Alumni Board
WBS sailing crew, comprising
2007–9
participants from all study
modes and many nationalities,
who have brought home trophies
and armfuls of prizes from
various MBA sailing events.
Keeping in touch
Nexus, our alumni magazine,
is published twice a year,
combining leading research from
practitioners with articles from
top WBS academics and alumni
around the globe and across
business sectors.
Our monthly eNewsletter
brings updates on our activities
straight into your inbox and we
have dedicated WBS groups
within LinkedIn and Facebook.
We also have our own Online
Membership Directory allowing
you to login and search for, and
network with, other WBS alumni
worldwide
w  wbs.ac.uk/alumni
One of the great things about
the Warwick MBA is that people
are from a whole range of
backgrounds; there’s always a lot
of debate and interaction.
My time at WBS has led to a
valuable qualification, a network
of friends, some memorable
experiences, and a much broader
understanding of business. I
work almost exclusively with
accountants, but through the
Warwick MBA I have worked
with people in a whole range
of careers. This has given me a
wider understanding of the world
around me.
Jim Bowden MBA (Warwick)
Senior Manager, Ernst & Young

warwickmba.com  |  25
Applications, fees & funding
Fees & scholarships
The Warwick MBA is a prestigious
qualification; our graduates carry
real weight and authority in the
real world.
Fees are subject to confirmation
and do not include travel,
accommodation, or other living
expenses. You are charged a
tuition fee at the start of each
year you study. Fees for 2010–11
entry will be announced by
February 2010. The fees shown
here are for guidance only.
Fees are reviewed each year, so
you should budget for a small
increase each time. In recent
years, this has been between
three and eight percent.
Some participants are financially
supported in some way by their
employer. We are very happy to
help you put together a case to
support this.
If you are funding your studies
yourself, you can arrange to pay
your annual fee in four equal
instalments.
If you extend your studies
you will have to budget for a
continuation fee for each extra
year of study. Additional fees
also apply for distance learners
taking face-to-face modules, and
all part-time participants who
want tailored careers support.
All successful applicants will
be automatically considered for
one of a small number of WBS
Scholarships. These can be for up
to 100 percent of the first year’s
fees for self-funded participants.
w warwickmba.com/go/
mbascholarships
26  | 
Entry criteria
You must be intellectually
outstanding and display
strong interpersonal and
communication skills,
motivation, creativity, maturity,
drive, and leadership qualities.
You must also have proven
academic ability, the ability to
work effectively in a team, the
desire to learn, and the potential
to succeed.
h  E xperience  At least four years’
postgraduate managerial work
experience
h Academic record  A good
honours degree from a UK
university, or an equivalent
overseas or professional
qualification
h English language  TOEFL 620
on paper, 260 on computer,
or 105 by Internet; or IELTS 7.0
We welcome applications from
candidates who do not have the
academic qualifications but are
exceptional, with a proven ability
to achieve.
Compare study modes
Usual duration
Annual fee for 2009/10
Number of places for 2009/10 100
Application deadlines
& start dates
Funding 2008/9
Class profile 2008/9
Meet us
Come and discover the Warwick
experience for yourself. Explore
whether the Warwick MBA is the
right programme for you.
h We attend MBA fairs around
the world
h You can join us for regular
open events at WBS – a great
opportunity to meet staff,
participants, and experience
a taster lecture
h You can drop in any Tuesday
for an informal chat with a
member of our team
h You can arrange to visit the
University campus at a time
convenient to you
h Join us for regular virtual
information sessions using
wbsLive
Full details of all forthcoming
events are on our web site.
w  warwickmba.com/meet
Executive
3 years part time
£8,000 for first of 3 years
15 January 2010 for March 2010 start
13 August 2010 for October 2010 start
27% self funded
63% employer funded
10% employer contribution
Average work experience 10 years
Average age 35
Age range 25–50
68:32 male / female
31:69 international / UK participants
15 nationalities
Contact us
h You can call our team
weekdays 8.30am–5pm UK
time (voicemail out-of-hours):
t  +44 (0)24 7652 4100
h You can email us
e  warwickmba@wbs.ac.uk
Apply to us
Apply to the Warwick MBA
online.
w  warwickmba.com/go/apply
Distance learning
3 years part time (January start)
3½ years part time (July start)
£5,200 for first of 3 years
400
31 October 2009 for January 2010 start
30 April 2010 for July 2010 start
78% self funded
17% employer funded
5% employer contribution
Average work experience 9 years
Average age 34
Age range 25–57
72:28 male / female
63:37 international / UK participants
66 nationalities
Don’t forget our ‘Guide for corporate sponsors’ has lots
of useful information  w  warwickmba.com/go/mbasponsors

You might also like to consider our one-year intensive full-time option
the Warwick MBA by full-time study

In 2009 we launched the Warwick Global Energy MBA

w  warwickmba.com/global-energy

If you don’t have the minimum management experience

required to do the Warwick MBA, you might like to consider our
MSc in Management by blended learning  w  wbs.ac.uk/go/mmbl

Our web site holds information on funding sources including

external funding bodies, loan schemes, and further details of WBS
Scholarships. It also has full details of the study programme, and
lots of real-life stories.

warwickmba.com
We’re always happy to talk through any questions you might have.

+44 (0)24 7652 4100

warwickmba@wbs.ac.uk

warwickmba.com  |  27
 Designed in-house at WBS 05/09  2148
Printed on 75% recycled paper,
using vegetable-based inks.
Please recycle or pass to a friend.
Photography by George Archer,
Paul Pickard, Andy Stammers,
and John Wreford
WBS believes this document is
accurate, but accepts no liability
for errors or later changes.
See our web site for the latest
information.
The Warwick MBA
Warwick Business School
The University of Warwick
Coventry  CV4 7AL  UK
w  warwickmba.com
t  +44 (0)24 7652 4100
e  warwickmba@ wbs.ac.uk
f  +44 (0)24 7657 4400